Tell the Time With the Kawaii New Hello Kitty KAORU Wristwatches

05.July.2020 | FASHION

Japanese watchmakers MARUZEKI released a new collection of Hello Kitty wristwatches as part of their KAORU model series on June 27, 2020.

KAORU x Hello Kitty Sweets Collaboration: ¥4,180 (Tax Included)

MARUZEKI’s “KAORU” watches are inspired by aromatherapy, implementing a world-first concept that lets the wearer enjoy their favourite fragrances on the go. Designed and created with Japan’s state-of-the-art materials and technology, the Hello Kitty collection of 3 watches come with vanilla, strawberry, and coconut scents.

The ‘Vanilla White’ fragrance is like a waft of sweet candy. It’s a popular scent seen in products, and uses a mix of aroma oils and perfumes to create the uplifting fragrance. The watch face has an illustration of Hello Kitty enjoying a cup of tea.


‘Strawberry Pink’ is inspired by strawberry milk and strawberry shakes. They recommend this one if you’re wanting a change of pace. This clock face has Hello Kitty enjoying some apple pie and talking on the phone.


‘Coconut Mint Green’ is a relaxing blend of coconut and passion fruit. Hello Kitty is dressed adorably as a mother making an apple pie for this design.


The watches are packaged in special boxes with a cute pop-up Hello Kitty inside like that of a picture book. This itself serves as kawaii decoration, and makes for a great gift to someone (or yourself!)

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