Minnie Mouse Design Merchandise to be Sold at Lumine EST Shinjuku’s ‘Positively Minnie’ Event

14.July.2020 | ANIME&GAME / FASHION

Lumine EST Shinjuku is set to hold a campaign from July 21 to August 31 this year as part of Walt Disney Japan’s “Positively Minnie” promotion.

Disney “Positively MINNIE”

Minnie Mouse is known as an independent, charming spirit as well as a fashion icon. Positively Minnie is a promotional campaign launched by Disney for the global market which has Minnie inspiring all with her positive personality. She intends to teach us to live our best lives how we want to.

 

No shortage of Kawaii merchandise

29 shops inside Lumine EST Shinjuku are participating in the event by stocking their own range of Minnie Mouse merchandise. Let’s take a look at some of them.

Minnie Mouse Ringer Telephone T-Shirts: ¥5,490 Each (Tax Included)

Shop: GYDA (Floor B1F) *Lumine EST exclusive, limited edition

Minnie Mouse Fleece Lined Tight Skirt: ¥8,800 (Tax Included)

Shop: Merry Jenny (Floor 2F)

Minnie Socks: ¥2,750 (Tax Included)

Shop: Tabio (Floor 3F) *Limited edition item

Minnie Mouse Mobile Cases: ¥4,180 Each (Tax Included)

Shop: Lycka (Floor 4F) *Lumine EST exclusive, limited-edition

Large Rollbahn Notebooks With Pocket: ¥850 Each (Tax Included)

Shop: Smith (Floor 6F) *Lumine EST exclusive

There will also be a pop-up shop by PONEYCOMB on the first floor of Lumine EST Shinjuku where you can get your hands on limited-edition merchandise with original art. It will be open from July 31 to August 13, and the items will also be available on Lumine’s online shop until August 31.

When customers buy select items from the pop-up shop, they’ll receive one of the three top stickers pictured above. When they order online, they’ll receive one of the bottom three.

 

Luminest EST Shinjuku will be decorated in all things Minnie Mouse for the event, so that fashionista Minnie can serve her positive vibes to all who visit this summer.

©DISNEY

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