Pikachu Snack Collaboration Launched For Kara Mucho & Suppa Mucho Potato Chips

16.July.2020 | ANIME&GAME / FOOD

Japanese snack food manufacturing company KOIKE-YA has collaborated with Pokémon to release two Pikachu-inspired flavours for its Kara Mucho and Suppa Mucho potato chips, two of the most popular potato snack products in Japan. The packages were released across Japan on July 13, 2020.

 

Kara Mucho was first launched in 1984. Over 35 years on, both the spicy Kara Mucho and sour Suppa Mucho have become two of Japan’s leading potato chip snacks. The new collaboration brings together the worlds of these nationally-loved snacks and Pokémon.

Pokémon Kara Mucho 10,000 Volt Pepper

10,000 volts of Pikachu strike your tongue with these hot potato chips which are sprinkled with electrifying kasho and kosho pepper.

Pokémon Suppa Mucho Denko Sekka Lemon

A sour, tangy combination of vinegar and lemon lend a refreshing bite to this flavour.

Both snacks also have their own unique packaging featuring a cute Pikachu. There is also a rare version of the packaging that people should be on the lookout for where a different Pokémon has taken on the appearance of Pikachu.

 

©Nintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku
©Pokémon

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    ©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
    ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。

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    The audiobook no doubt becomes a TV commercial

    The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.

     

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    “no doubt” Animated TV Commercial

     

    “no doubt” Recording Behind The Scenes

     

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    Hiro Shimono x Yuki Kaji Interview

     

    A snippet of the interview, translated 

    Q1: How did your performances go? Tell me about your shoot.

    Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”

     

    Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”

     

    Q2: You both play the roles of high school boys. Tell me about a time from your youths.

    Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “

     

    Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”

     

    Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?

    Hiro Shimono: “Noukou Choco Brownie.”*

    *Translator’s Note: Implying all of them

     

    Yuki Kaji: “Me too! <laughs>”

     

    Q4: Please give a message to fans.

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    Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”

     

    no doubt Synopsis

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    ©Nintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku ©Pokémon
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    ©Moomin Characters™

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