Pikachu Snack Collaboration Launched For Kara Mucho & Suppa Mucho Potato Chips
Japanese snack food manufacturing company KOIKE-YA has collaborated with Pokémon to release two Pikachu-inspired flavours for its Kara Mucho and Suppa Mucho potato chips, two of the most popular potato snack products in Japan. The packages were released across Japan on July 13, 2020.
Kara Mucho was first launched in 1984. Over 35 years on, both the spicy Kara Mucho and sour Suppa Mucho have become two of Japan’s leading potato chip snacks. The new collaboration brings together the worlds of these nationally-loved snacks and Pokémon.
Pokémon Kara Mucho 10,000 Volt Pepper
10,000 volts of Pikachu strike your tongue with these hot potato chips which are sprinkled with electrifying kasho and kosho pepper.
Pokémon Suppa Mucho Denko Sekka Lemon
A sour, tangy combination of vinegar and lemon lend a refreshing bite to this flavour.
Both snacks also have their own unique packaging featuring a cute Pikachu. There is also a rare version of the packaging that people should be on the lookout for where a different Pokémon has taken on the appearance of Pikachu.
©Nintendo･Creatures･GAME FREAK･TV Tokyo･ShoPro･JR Kikaku
Pokémon Kara Mucho 10,000 Volt Pepper
Pokémon Suppa Mucho Denko Sekka Lemon
Released: July 13, 2020
Official Website: https://koikeya.co.jp/news/detail/1118.html
Pokémon x Tokyo Banana Expands Across Japan
The Pokémon Tokyo Banana confection series launched its first two products that it ever released at Yume Town, Yume City, LEC, and Yume Mart branches in the South-west most part of Honshu, Shikoku, and Kyushu on May 14.
Pikachu Tokyo Banana (Banana Flavour) | Includes 2 | ¥292 (Tax Included)
Eevee Tokyo Banana (Caramel) | Includes 2 | ¥292 (Tax Included)
Heart-shaped tail ends
Six different packaging designs each for Pikachu and Eevee
Tokyo Banana are popular cream-filled cakes and are the official souvenir sweet of Tokyo. The Pokémon series turns these fluffy treats into cute confections for you to enjoy with your favourite Pokémon during snack time.
Pikachu was the first to enter the Pokémon Tokyo Banana series who was turned into a banana custard cream-filled sponge cake. The second was Eevee with the fluffy sponge a delicious caramel macchiato flavour and filled with sweet banana custard cream
The confections are both branded with adorable heart-shaped tails, and each comes with one of six possible packaging designs.
©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
Pikachu & Eevee Tokyo Banana
Released: May 14, 2021 (Available while supplies last)
Locations: Yume Town / Yume City / LEC / Yume Mart (Select branches not participating)
Official Website: https://www.tokyobanana.jp/products/banana_pokemon.html
These Shaman King Chocolates Are Filled With Adzuki Bean Paste and Marshmallows
TIROL-CHOCO is collaborating with the Shaman King anime series this spring with a special bag of chocolates releasing in Japan on May 17.
Shaman King (Fukuro) | ¥130
The Shaman King manga series written and illustrated by Hiroyuki Takei has over 38 million copies in circulation. This marks TIROL-CHOCO’s second collaboration with its anime adaptation.
Inside each bag are individually wrapped chocolates each with a different character on the packets. There are eight designs in total, but one bag contains just seven. The chocolates are stuffed with adzuki bean paste, adzuki bean chocolate, and marshmallows.
©武井宏之・講談社／SHAMAN KING Project.・テレビ東京
Shaman King (Fukuro)
Japanese Product Name: シャーマンキング〈袋〉
Release Date: May 17, 2021
TIROL-CHOCO Official Website: http://www.tirol-choco.com/
KitKat Japan Releases New Mini Maple Chocolate Bars For Earth Day
21.April.2021 | FOOD
In accordance with Earth Day, which is set for April 22, Nestlé released its limited-time KitKat Mini Maple on Monday to raise awareness of environmental issues and the future of the planet.
KitKat Mini Maple (3 Included)
KitKat Mini Maple (12 Included)
9 packaging designs with different messages related to the environment
‘KitKat Always For Earth Day’ online talk event to take place on April 30
In September 2019, Nestlé began packaging five of its major large-sized KitKat bags in paper bags rather than plastic, and since autumn 2020, most of their large sized bags are now made from paper. This has helped reduce 450 tonnes of plastic per year.
Now, Nestlé is releasing a new collection of packages for Earth Day featuring original designs by up-an-coming young artist SUGI. Each features messages from members of MIMO, a group managed by Japanese model Mila Aina, stating messages about helping to protect the environment and the future of planet earth.
KitKat Mini Maple
Release Date: April 19, 2021 (Limited Edition)
KitKat Japan Official Website: https://nestle.jp/brand/kit/
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
Jujutsu Kaisen Collaborates With Bakauke Rice Crackers
Japanese snack company Befco, which is known for a range of different products like Bakauke, Hoshi Tabeyo, Seto Shio, and more, is collaborating with the anime series Jujutsu Kaisen on its Bakauke rice cracker snacks. The items went on pre-sale at select convenience stores on April 12 and will roll out elsewhere on April 19.
Jujutsu Kaisen x Bakauke Soy Sauce Flavour | ¥120 (Before Tax)
Following the success of the first collaboration in February, Befco is coming together with Jujutsu Kaisen again with all-new packaging for the soy sauce flavour of its bite-sized Bakauke senbei rice crackers.
Each bag also comes with one of the five stickers pictured above.
Jujutsu Kaisen x Bakauke
Pre-Sale: April 12, 2021 / General Sale: April 19, 2021
Befco Official Website: https://www.befco.jp/
Ditto Pokémon Pink Gold Necklace Released by Japanese Luxury Jewellers U-TREASURE
Japan’s luxury character jewellery brand U-TREASURE, which creates accessories for character-loving adults, welcomes its new Ditto Pokémon necklace coated in pink gold.
Ditto Necklace Silver (Pink Gold Coating) | ¥17,600 (Tax Included)
Ditto is known for its shapeshifting ability to transform into anything. This Normal-type Pokémon, first introduced in Generation I, has turned into a luxury pink gold necklace so you can take it with you on your Pokémon Trainer adventures wherever you go.
Ditto Necklace Silver (Pink Gold Coating)
Released: April 1, 2021
Poké Lid Project Lays Down New Manhole Covers in Kyoto
Five new Pokémon manhole covers were laid in Kyoto on Tuesday as part of the Poké Lid project to place Pokémon-design manhole covers across the country.
Kyoto Original Poké Lids
The five Poké Lids are located in Arashiyama, Okazaki Park, Maruyama Park, Umekoji Park, and Nishikyogoku Athletic Park.
All of the Poké Lids placed across Japan feature completely original Pokémon designs making each individual one the only one in the world. The Pokémon Company is also working to make each one of them PokéStops for Pokémon GO.
©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
Kyoto Poké Lids
Official Website (English): https://local.pokemon.jp/en/manhole/
Matcha and Latte Cookies and Drinks Released by Yojiya
01.April.2021 | FOOD
Kyoto makeup brand Yojiya is now selling its own collection of snacks and drinks which it released via its website last week.
Yojiya Matcha Sandwich Cookies | ¥1,400 (Tax Included)
Yojiya Cafe Latte Chocolate Cookies | ¥1,350 (Tax Included)
Yojiya Matcha Milk | ¥950 (Tax Included)
Yojiya’s snack line-up is made with the idea of being able to enjoy high-quality food products at home. Their collection includes crunchy matcha and cafe latte cookies along with matcha milk, the latter of which is made with famous Uji matcha from Uji, Kyoto. Perfect for a tea/coffee break or as a souvenir.
Released: March 25, 2021
Online Shop: https://www.yojiyacosme.com/
Mew Pokémon Diamond Necklace With Pink Gold Coating Releases in Japan
Japanese character jewellers U-TREASURE is now taking limited-time orders for a new pink gold-coated necklace based on the beloved Pokémon Mew. It’s available to buy until April 13 at the U-TREASURE Concept Store in Ikebukuro and on their official website.
Pokémon Silver Pink Gold Coated Mew & Poké Ball Necklace | ¥17,600 (Tax Included)
The gorgeous necklace features Mew sat on top of a Poké Ball with its cute tail wrapped around the necklace chain. The Poké Ball has a sparkling diamond at its centre. A stylish piece that any Pokémon lover will want to wear!
Pokémon Mew Necklace
Order Window: March 16, 2021 – April 13, 2021
Pokémon GO and the Pokémon Trading Card Game Collaboration Announced For Summer 2021
10.March.2021 | ANIME&GAME
The Pokémon Company has announced a collaboration between Pokémon GO and the Pokémon Trading Card Game (Pokémon TCG) for Summer 2021.
Cross Collaboration to Commemorate Pokémon’s 25h Anniversary
This year marks the 25th anniversary since the release of Pokémon Red and Blue, as well as the 5th anniversary of Pokémon GO. In celebration, The Pokémon Company has various things planned for players of both games. It has not yet revealed much, but the following has been confirmed.
Professor Willow Card Obtainable Worldwide in Pokémon TCG
For the first part of the collaboration, Professor Willow will feature as a card in Pokémon TCG worldwide this summer. The artwork and content of the card will be revealed in late May.
Further announcements regarding the cross collaboration are to be announced at a later date, so stay tuned.
©2021 Niantic, Inc. ©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc. /GAME FREAK inc.
Pokémon Trading Card Game
©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc. /GAME FREAK inc.
Official Website: https://corporate.pokemon.co.jp/en/
Classy Japanese Shrimp Senbei Crackers Release From Keishindo in Almond, Cheese, and Chocolate Flavours
25.February.2021 | FOOD
Japanese snack company Keishindo recently launched a new series of shrimp senbei rice crackers called “Ajiwau Wa” (The Taste of Japan). The snacks are deep in flavour, arriving in almond, cheese, and chocolate.
Kongari Ebi Cheese (Contains 6) | ¥648 (Tax Included)
The shrimp crackers are topped with cheese and baked. The charred cheese brings out the flavour of the shrimp even more.
Ebi Almond (Contains 6) | ¥648 (Tax Included)
A rich and crunchy rice cracker made with in-house roasted almonds. With every bite comes more and more umami goodness.
Kutsurogi Yaki Chocolate (Contains 6) | ¥756 (Tax Included)
A harmony of sourness and sweetness delightfully adorns this chocolatey treat. The contrasting flavours results in a complex taste that could be called a completely new flavour.
Seasonal Kutsurogi Yaki Chocolate Strawberry | ¥756 (Tax Included)
Similar to the regular chocolate version but combined with sweet strawberry which gives the crackers a pink appearance.甘
Ajiwau Aji Assortment (Contains 9) | ¥1,080
Japanese Product Name: 味わう和
Keishindo Official Website: https://keishindo-shop.com/
Pokémon, My Melody, Moomin and More Valentine’s Day Chocolates Arrive at Daimaru Tokyo
31.January.2021 | FOOD
The Hoppe Town area of Daimaru Tokyo is currently celebrating Valentine’s Day up to February 14 with the release of a selection of gift chocolates by six brands in collaboration with popular characters.
Pokémon Chocolate Set (Large Box) | ¥1,404 (Tax Included)
My Melody x Goncharoff Chocolates (Contains 21) | ¥2,160 (Tax Included)
Moomin x Merry Chocolate’s Hattifatteners Chocolates (Contains 11) | ¥1,188 (Tax Included)
Dick Bruna by Morozoff: Picture Book Chocolates (Contains 15) – ¥864 (Tax Included) / Miffy Pouch Chocolates (Contains 8) – ¥1,320 (Tax Included)
Chatrois Kitten Tiny Plain Chocolates | ¥783 (Tax Included)
Katanukiya Angel Panda | ¥684 (Tax Included)
Which of these cute and tasty-looking treats has caught your eye the most?
©Nintendo･Creatures･GAME FREAK･TV Tokyo･ShoPro･JR Kikaku ©Pokémon
©１９７６，２０２１ ＳＡＮＲＩＯ ＣＯ，ＬＴＤ．ＡＰＰＲＯＶＡＬ ＮＯ．Ｌ６１３３７４
Daimaru Tokyo Valentine’s Sweets
Running: January 27, 2021 – February 14, 2021
Location: Hoppe Town on Floor 1F of Daimaru Tokyo
Official Website: https://www.daimaru.co.jp/