Starbucks Japan to Open New Branch Produced by Hiroshi Fujiwara in Miyashita Park

30.July.2020 | FOOD

Starbucks Japan is opening a new branch in MIYASHITA PARK on August 4, 2020. Set to be Starbucks Japan’s fifth “park” branch—opening inside a park—the new coffee shop is being produced by Hiroshi Fujiwara’s Fragment brand.

MIYASHITA PARK is a shopping complex filled with shops stocking high quality products, and stands as a new landmark of Shibuya. On the rooftop is the newly-arranged park area which has its own skate park, bouldering wall, and more. It’s home to all-new facilities, and there’s also the actual park where events can take place.

 

Starbucks Coffee Miyashita Park offers a new style of Starbucks conceived from the mind of Hiroshi Fujiwara. Glass doors are fitted on both the front and back sides of the cafe, allowing for a full-open design. The flooring is coloured green, making it feel as if it has become one with the green outdoors of the park, and the same mesh used inside Miyashita Park is used for the ceiling.

 

The cafe’s design was conceived to be a unique standout in the park, specifically with the image in mind of countries outside Japan where you walk along a lone road and eventually come to a gas station.

 

Starbucks Coffee Miyashita Park will also sell a range of merchandise at the back of the shop, as well as Starbucks coffee beans. There’s also a glass table in the middle of the cafe which slots in nicely with the overall aesthetic. The fun design together with the expanse of the park outside adds for an enjoyable combination that makes it a pleasant stay as you sip your beverage.

The regular line-up of merchandise sold at the Miyashita Park branch, such as the tumblers, are all produced by Hiroshi Fujiwara’s Fragment brand. Items are branded with the word “MYST” which lets you know it’s from this particular branch, as well as Fragment’s logo.

 

Discover a new Starbucks experience at Miyashita Park.

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