The Pokémon Café in Ikebukuro, Tokyo, is adding an apple flavoured Eevee frappe to its ever-growing Pikachu Sweets by Pokémon Café menu. The frappe will be available from October 2 to December 4.

Eevee Apple Pie Frappe

The sweet tang of the apple combines with the caramel to create a tasty dessert drink, topped with whipped cream, crunchy piece bits, and a cute Eevee tail cookie.

Buy the separate Eevee sleeve to put on your drink to make a fully complete and adorable Eevee frappe♡

© 2020 Pokémon.©1995-2020 Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon, ポケットモンスター and ポケモン are registered trademarks of Nintendo, Creatures Inc. and GAME FREAK inc.

Japanese company JAM will begin pre-sales of the new “POKÉMON AIR” toy on its official website JAM STORE in Japan on October 1, 2020 at 11:00am (JST).

POKÉMON AIR | ¥7,500 (Before Tax)

The 50cm long Pikachu has many uses, whether for sitting or leaning on when you want to read or play games, hugging, or using as interior design.

Who wouldn’t want this adorable Pikachu in their home with them at all times?

©Nintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku (c)Pokemon

Japanese smartphone accessory brand iFace has released a new collection of Pokémon design iFace First Class smartphone cases.

The iFace First Class series is made from polycarbonate and TPU, providing military grade protection for the iPhone 11—and in stylish designs to top it all off. The series draws a line under other cases, boasting superior and comfortable grip.

Pikachu & Friends

Eevee & Friends

Pink Design

Ghost Type Design

Familiar faces are dotted all across the cases, from Pikachu to Eevee, Mimikyu, Sylveon, Gengar, Ditto, and more, so you can carry your favourite Pokémon with you wherever you go.

©Nintendo ･Creatures ･GAME FREAK･TV Tokyo ･ShoPro ･JR Kikaku ©Pokémon

Japanese food tech company Cookpad Inc. is set to co-host the “P.O.P” Fes Food Court at Japanese pop group Perfume’s upcoming Perfume Online Present (“P.O.P”) Festival which will be held on September 21, 2020. Cookpad has also opened applications for fans to submit the recipes that they want Perfume to eat at the festival

“P.O.P” Festival Breakdown

With concerts and music festivals forced to be cancelled or postponed as a result of COVID-19, Perfume too had to cancel their Japan dome tour. September 21, 2020 marks the 15th anniversary since Perfume made their major debut, and the 20th anniversary since they formed. Since their tour was cancelled, they still wanted to celebrate in some way, which is how the “P.O.P” Festival was conceived. The online event will feature both free and paid content with a full timetable for the day.

“P.O.P” Fes Food Court

Food is an indispensable part of music festivals, so the event will have its own interactive “P.O.P” Fes Food Court which encourages fans to submit the recipes that they want Perfume to eat. The chosen recipe will be displayed on the food court page of the event’s website and Perfume will actually make and eat it in a video. Fans can prepare their own food at the same time so they can sit down and eat with Perfume. Details on submitting can be found on the official website in Japanese.

Perfume | Comment

“We’re happy to announce the Perfume Online Present Festival  which will take place on the 15th anniversary of our major debut, September 21. We’re starting applications for the food court, so we’re waiting for your submissions. We’ll pick one recipe and actually try making it ourselves! We’re going to get found out that we actually did this during lockdown period, but we also think it’s good for you to see our normal lives, so we will give it out all and hope you enjoy.”

Sega Toys is releasing a new Pikachu lpush toy this autumn as part of its “WHO are YOU?” surprise toy series which reveals what character it is after being washed.

This fluff ball is one step away to becoming your new friend

Product is still in development, design subject to change

The WHO are YOU? series has plush toys taking the form of a fluffy ball to conceal the identity of the character. It must be washed to return it to its original shape.

The new Pikachu edition comes in three different variants, and their tails are all shaped like hearts.

It comes with Pokémon food

When you wash Pikachu, it will come holding 2 or 3 random pieces of Pokémon food from a possible five ingredients. Now you can feed your toy Pikachu a treat and earn its trust even more.

©2020 Pokémon. ©1995-2020 Nintendo/Creatures Inc./GAME FREAK inc. ©2019 Moose Group ©SEGATOYS

Scrumptious and spooky mousse cakes are set to arrive on the Pikachu Sweets by Pokémon Café menu on September 12, 2020.

Pikachu Sweets Tomodachi Ippai Assortment: ¥2,600 (Before Tax)

The café’s popular mousse cake collection is now welcoming two new friends – Gengar and Litwick. The two spooky cakes will be included in the Pikachu Sweets Tomodachi Ippai Assortment set shown above. This surely is the perfect gift for any Pokémon-lover.

Pikachu Sweets Eraberu Cake Set: ¥1,300 (Before Tax)

You can choose two cakes from the six shown above and pay just ¥1,300 to purchase them as a set.

The Pikachu Sweets by Pokémon Café menu changes from season to season. You just have to try these adorable Halloween mousse cakes.

*Names of desserts have been translated from Japanese

©2020 Pokémon. ©1995-2020 Nintendo / Creatures Inc. / GAME FREAK inc.
Pokémon, ポケットモンスター, and ポケモン are registered trademarks of Creatures Inc. and GAME FREAK inc.

The Pokémon Company is opening a new branch of Pokémon Center, the official store for Pokémon merchandise, in Kanazawa, in late November 2020. The store will open inside Kanazawa Forus, a shopping centre located just a 1-minute walk from Kanazawa Station.

Pokémon Center Kanazawa’s design captures the beauty of the Hokuriku Region of Japan. There to greet customers who enter the store is Milotic who is perhaps the most beautiful Pokémon.

Pokémon Center Kanazawa will sell a whole range of Pokémon merchandise, including items to promote the grand opening of the store.

©2020 Pokémon. ©1995-2020 Nintendo/Creatures Inc. /GAME FREAK inc.
Pokémon, ポケットモンスター and ポケモン are registered trademarks of Nintendo, Creatures Inc. and GAME FREAK inc.

Noryo Matsuri is a popular summer festival held every August at Kanda Shrine in Tokyo, bringing in over 40,000 visitors every year to enjoy a variety of fun and exciting activities like the big bon-odori dance to anime songs, live performances, events in collaboration with anime series and more. Unfortunately, the event was cancelled this year due to COVID-19.

However, that isn’t stopping the festival from being held in some sort of form. In fact, the festival organisers are teaming up with Animal Crossing: New Horizons to bring the festival to the Nintendo Switch title in Japan.

Players can even get their hands on some original Kanda Shrine outfits, as well as visit Kanda Shrine Island by using Luna’s dreaming service in game (until September 30).

LEGS COMPANY, LTD. is celebrating the release of the Pokémon Card Game V Starter Deck by releasing a range of exclusive merchandise in collaboration with the online retailer ZOZOTOWN. The collection dropped their website on August 21, 2020.

Pokémon Card Game – Type Colour Tees | ¥5,000 Each (Before Tax)

Pokémon Card Game – Pokémon Icon | ¥6,000 Each (Before Tax)

Pokémon Card Game – Energy Card Hoodies | ¥7,500 Each (Before Tax)

The line-up features a range of ZOZOTOWN original items inspired by the Pokémon Trading Card Game, from t-shirts to hoodies and more.

Pokémon Card Game Eco Bag & Folder Set | ¥3,200 (Before Tax)

The collection also features an eco-bag and folder sets.

ZOZO Image Colour Pokémon Icon – Mew/Pikachu

All items in the collection come with one free V Starter Deck and the above-pictured Mew and Pikachu icons.

©2020 Pokémon　 © 1995-2020 Nintendo/Creatures Inc./GAME FREAK.inc.

Machida, a city in Tokyo, is the latest location in Japan to join the Poké Lid project, following the placing of the Chansey manholes just last week. Six different manhole covers were placed inside Machida’s Serigaya Park.

Machida’s Poké Lid designs

The Poké Lids were placed in the park on August 21, and to celebrate, Pikachu joined as a special guest. Like all covers in the Poké Lid project, the ones in Seigaya Park feature unique designs—making them the only one in the world—each having various Pokémon and references to the city of Machida. These are the first Poké Lids to be placed in Machida and bring the entire project up to 100 lids placed.

Many of the rice fields and forests in Machida are still around from when Satoshi Tajiri was a child. Taijiri is the creator of the Pokémon franchise and co-founder and president at GameFreak. In his childhood, he would study and collect different creatures like insects. It’s said that his experiences as the class’s bug professor at school ties in as part of his influence in his later creation of Pokémon.

Machida’s Poké Lid map

Poké Lid promotional events in Machida

・Town Hall Light-Up

To commemorate Serigaya Park’s Poké Lids, the west side of the town hall will be illuminated with various green lights.

Running every Friday between August 21, 2020 – September 25, 2020 at 19:00-21:00.

・Colour in your own Poké Lids

Download and print the Poké Lid designs for free from Machida City’s official website (click the download file “ポケふたぬりえ（全6種類）”).

・Mini Poké Lid exhibition

Replicas of Machida’s Poké Lids, Pokémon reading material, Pokémon games, and more will be exhibited for a limited time.

Running: September 1, 2020 – September 27, 2020 at 09:00-22:00

Closed: September 7, 10, and 14

Location: Machida Bungakukan Floor 1F (4-16-17 Haramachida, Machida, Tokyo)

©2020 Pokémon. ©1995-2020 Nintendo/Creatures Inc./GAME FREAK inc.
Pokémon, ポケットモンスター and ポケモン are registered trademarks of Nintendo, Creatures Inc. and GAME FREAK inc.

The October 2020 issue of Zexy, a wedding magazine produced by Recruit Marketing Partners, was hit shelves in Japan on August 21 and comes with a free Pikachu themed marriage certificate in collaboration with the upcoming film Pokémon the Movie: Coco which is set for release on December 25, 2020.

Zexy has released numerous themed marriage certificates in the past, and even released another Pikachu design back in 2017 to celebrate the 20th anniversary of the anime series. The new design features 90 Pikachu all of whom are happy to celebrate their Pokémon Trainer’s wedding.

Zexy is also offering special Pikachu welcome boards for the wedding day which can have the bride and groom’s names written on it along with the date, as well as another board that shows gratitude to the couples’ parents—which ties in with Pokémon the Movie: Coco‘s theme of the love between parents and children. These are available in Japan by answering Zexy‘s quiz that they posted on Twitter—and will only be given to one lucky person. The magazine is also giving out tickets to 10 people to see the movie in Japan, also available by taking the quiz.

Japanese clothing brand GU is set to release its second special collection in collaboration with the globally beloved gaming franchise Pokémon on August 21, 2020 at GU stores in Japan and online.

The concept for the second special collection is “Evolution” and focuses on the Pokémon of the Galar Region, the setting of the Pokémon Sword and Shield games. There are 33 designs in total in men’s, women’s, and kid’s sizes.

Designs range from tie-die patterns to oversized tops, cropped T-shirts which look good with highway bottoms, and more. Everything in the collection can be incorporated easily into everyday looks.

To see the full line-up, check the official product page at the link below.

© 2020 Pokémon. © 1995 – 2020 NintendoCreatures Inc.GAME FREAK inc.