To commemorate the 20th anniversary of Rilakkuma and his adorable friends, the Rilakkuma 20th Anniversary Cafe will open in Omotesando, Tokyo from March 9 until April 16, 2023. You’ll want to come and spend a peaceful time looking back at two decades of everyone’s favorite lazy bear!

The menu features colorful and festive dishes inspired by Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma. The characters express their thanks for 20 successful years, and fans can enjoy floats topped with Rilakkuma and friends wearing ribbons and topped with ice cream, a jelly soda inspired by Chairoikoguma and his friends in the honey forest, and a hot drink inspired by Rilakkuma’s favorite pudding.

Menu

Rilakkuma’s Honey Mustard Hamburger

コリラックマのクリームパスタ

Korilakkuma’s Cream Pasta

Kiiroitori’s Egg Burger

Chairoikoguma’s Cheese Curry　

Rilakkuma and Friend’s Celebratory Cake

Congratulatory Flower Parfait

You Can Choose♪ Rilakkuma and Friends Mini Ice Cream

You Can Choose♪ Rilakkuma and Friends Floats　

Honey Forest Jelly Soda

Relaxing Pudding Drink

Take-Out Drink Bottle

Original Merch

Acrylic Clip (7 varieties, random)

Acrylic Keychain (5 varieties, random)

Mini-Bottle / Muddler with Charm (4 varieties)

Lunch Tote / Drawstring Bag

Acrylic Stand with Clip / Cork Coaster

Stuffed Animal

In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma’s 20th anniversary.

Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!

©2023 San-X Co., Ltd. All Rights Reserved.

The Keio Plaza Hotel in Tokyo is celebrating Rilakkuma’s birthday in the sweetest way! The Strawberry Collection with Rilakkuma sweets buffet will be available from January 7 until March 31, 2023 at All-Day Dining Jurin on the hotel’s second floor. 

The most popular strawberry buffet will be back and better than ever in 2023. Sweets featuring Rilakkuma and his friends will be on full display, including strawberry tarts, tiramisu, and other strawberry-filled sweets. The lazy bear’s favorite pudding and pancakes will also be available along with soothing hot tea for the cold winter months. This will mark the first time that Rilakkuma’s sweets buffet will appear at a hotel.

Small tartlets featuring Korilakkuma and Kiiroitori will be too cute to eat, and Chairoikoguma will appear on cookie sandwiches.

The dessert plate will include gorgeous fondant chocolate with images of Rilakkuma and each of his friends to set the mood for the opening of the event.

The location itself will also be decked out in sweet decorations, with guests being welcomed at the door. Taking pictures is encouraged, so make a reservation today if you’re looking to impress on Instagram!

 ©2022 San-X Co., Ltd. All Rights Reserved.　

Maholova Minds Miura, a hot spring resort on the Miura Peninsula in Kanagawa Prefecture, celebrated its 30th anniversary in June 2022. Royal Salon Yamato, a popular spot for coffee and parties since its opening, was transformed into the Rita Cafe this summer.

On September 23, Rita Cafe will begin selling its own original cream soda!

Rilakkuma’s Miura Ocean Cream Soda / Korilakkuma’s Watermelon Cream Soda

Rilakkuma Room (Bedroom/Living Room)

To celebrate the special Rilakkuma room and Korilakkuma room, guests can enjoy two new drinks: Rilakkuma’s Miura Ocean Cream Soda and Korilakkuma’s Watermelon Cream Soda. The rooms aren’t too easy to book, but even if you can’t, at least you can see plenty of adorable pictures on social media!

In an effort to clean up areas around Japan, everyone’s favorite lazy bear is teaming up with the Social Sports Initiative’s SpoGOMI! Rilakkuma is currently on his own nationwide tour, traveling from the northernmost to the southernmost points in Japan over 18 months. Guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. 

SpoGOMI is an entirely new sport started in Japan, combining a traditional sport with trash pickup! It’s always more fun to turn a chore into a game, and participants compete to see who can pick up the most garbage. 

Merchandise at a Glance

Mug

Pin

Fan

Round Coin Purse

Merchandise (Exclusive to the Hokkaido Area)

T-Shirt

Canvas Tote Bag (S)

Hand Towel (M/L)

Along with the standard rules, a new version of the game inspired by Rilakkuma will be introduced, perfect for both children and adults to enjoy.

After helping to clean up, why not enjoy some delicious local food and sightseeing? Join Rilakkuma in his efforts to clean up Japan and connect local communities. 

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is bringing fans a new merchandise collection! These items show the character and friends in an amusement park filled with sweets, and these goods will be on sale at retail stores nationwide and online in early July.

Everyone would love to visit an amusement park filled with desserts, and these items are sure to add some retro pop flare to your daily life.

Product Lineup at a Glance

Memo Pad: ¥385 (Tax Included)

Memo Pad with Clipboard: ¥660 (Tax Included)

These cute memo pads are available in four designs, and fans can also grab a special set including a colorful clipboard.

Camera Shoulder Strap: ¥2,750 (Tax Included)

Give your camera some extra pizazz with this cute camera strap! Each comes with a decorated synthetic leather pad made to reduce neck and shoulder strain.

Ferris Wheel Cushion: ¥3,850 (Tax Included)

This cushion also includes pockets for small stuffed animals!

These new items were made in conjunction with the Netflix series Rilakkuma’s Theme Park Adventure, scheduled to stream on Netflix worldwide starting August 25, 2022.

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is turning 20, and to commemorate the big event, Sanrio is holding a special tour that is traveling around Japan. From September 8 until October 31, events will pop up in four prefectures in the Tohoku region–Aomori, Akita, Miyagi, and Iwate. Starting in July, the event will be visiting Hokkaido.

Tohoku Area Exclusive Art♪

The tour will travel from the northernmost to the southernmost points in Japan over 18 months, and guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. Fans will also be able to participate in SDGs (Sustainable Development Goals) such as beach cleanups and support for local food banks and social programs.

Come take part in this celebration while also giving back to local areas around Japan!

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is turning 20! To commemorate this big event, Sanrio is holding a special tour that will travel around Japan. From July 13 until August 31, events will pop up in three cities in Hokkaido–Sapporo, Obihiro, and Hakodate.

Merchandise

Rilakkuma & Todok Collaboration Cotton Gloves

The environmentally-friendly event will offer locally designed products made from recycled materials. A special Hokkaido Ocean Cleanup will also be held with a group in Sapporo, and those participating in the event will receive a limited edition pair of cotton gloves.

Prior to the start of the event, the official Twitter account of the Rilakkuma tour (@rk_ensembletour) is running a limited-time campaign until May 29. 10 lucky people will win a magnet sticker not available for sale! To enter, just follow the account and retweet the tagged Tweet.

If you visit Japan, you’ll likely find yourself in a Village Vanguard shop eventually. The popular chain sells just about everything under the sun for low prices, from apparel and toys to books and DVDs. Until January 6, 2022, visitors to Village Vanguard Online can peruse a special Rilakkuma pop-up shop named ‘My Imaginary Rilakkuma.’ Most importantly, a super long Rilakkuma stuffed animal will only be available from this shop!

Big Long Huggable Plush (Rilakkuma/Kiiroitori)

Plushie Keychain (5 varieties)

Plushie (Korilakkuma/Kiiroitori)

Acrylic Stand (2 varieties)

Shopping Bag​

Rilakkuma is known for always being lazy, but can you imagine if he decided to actually work hard for a day? You might fall in love with him a little more. The acrylic stands read “You look beautiful today,” and “Let’s make today a wonderful day.” Will you be snagging any of these items? 

The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.

After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event! 

October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Korilakkuma and Tokage

October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Chairokoguma and Neko

Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)

Don’t miss out on this limited time opportunity! 

Popular Japanese accessories brand Maison de FLEUR is releasing a new collection of grown-up Rilakkuma-inspired goods, the second such collaboration for the brand. All goods will go on sale September 10 at Maison de FLEUR shops online, and at the STRIPE CLUB Online Store.

Goods

Square Tote Bag: ¥4,389 (Tax Included)

Rilakkuma & Kiiroitori Frilly Tote Bag: ¥5,489 (Tax Included)

Korilakkuma & Chairoikoguma Frilly Tote Bag: ¥5,489 (Tax Included)

Rilakkuma & Kiiroitori Tissue Case: ¥3,949 (Tax Included)

Korilakkuma & Chairoikoguma Tissue Case: ¥3,949 (Tax Included)

Rilakkuma Card Case: ¥4,059 (Tax Included)

Korilakkuma Card Case: ¥4,059 (Tax Included)

Kiiroitori Card Case: ¥4,059 (Tax Included)

Chairoikoguma Card Case: ¥4,059 (Tax Included)

Rilakkuma Bag Charm: ¥2,750 (Tax Included)

Korilakkuma Bag Charm: ¥2,750 (Tax Included)

Kiiroitori Bag Charm: ¥2,750 (Tax Included)

Chairoikoguma Bag Charm: ¥2,750 (Tax Included)

Lining Design

Maison de FLEUR released their first collection of Rilakkuma-inspired goods last year, focusing on the character Korilakkuma. Many of the goods sold out instantly, and restocks were necessary to keep up with demand for these adorable items. This new collection focuses not only on the popular Korilakkuma, but on Rilakkuma, Kiiroitori, and the honey-loving Chairoikoguma.

This limited-time collaboration features tote bags, tissue cases, card cases, and bag charms, for a total 0f 15 different products to collect. Each features these popular San-X characters adorned with the quintessential Maison de FLEUR ribbon. The tote bags are large and spacious, while the tote bags bring a more adult flair to those wanting a touch of playfulness in their wardrobe.

Which of these fluffy goods is on your wishlist?

On August 18, 2021, an official inauguration ceremony was held in Chiyoda City, Tokyo, to appoint SAN-X’s lazy and loveable bear Rilakkuma as the new tourism ambassador for the locale. To celebrate the new partnership, some special merchandise will also be released.

Collaboration Merchandise

Clear Folder: ¥300 (Tax Included) Release Date: August 19

Labels (2 designs per pack): ¥350 (Tax Included) Release Date: September 16

Ballpoint Pen: ¥600 (Tax Included) Release Date: October 8

Chiyoda City contains many of Tokyo’s most visited attractions, such as the Imperial Palace, Hibiya Park, the National Museum of Modern Art, and beloved concert hall the Budokan. Many government agencies are also located within its borders, and anime fans will recognize Akihabara, an area specializing in Japanese popular culture.

SAN-X, the company behind Rilakkuma and his friends, is headquartered in Chiyoda City. The area hopes to use the globally-loved characters to convey the charm of Chiyoda to younger generations and families alike. The catchphrase for the campaign is “Let’s take a detour and relax in Chiyoda.”

How would you like to visit Chiyoda?

©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Kiddyland is collaborating with San-X to open a Korilakkuma Store in the Yurakucho MARUI 1F Canlendarium between August 19th and August 9th.

Limited Goods

Stuffed Toy / Rilakkuma & Strawberry Cat: ¥2420 (Tax Included)

Stuffed Toy / Korilakkuma & Chococat: ¥2420 (Tax Included)

Stuffed Toy /Chairokoguma &Vanillacat: ¥2420 (Tax Included)

Stuffed Toy / Vanillacat, Chococat: Each ¥1790 (Tax Included)

Left) Hair Iron Pouch ¥2200 (Tax Included) / Lingerie Pouch ¥3080 (Tax Included)

Cosmetics Basket ¥3080 (Tax Included) / Rucksack ¥6390 (Tax Included)

Korilakkuma Hoodie: ¥7480 (Tax Included)

Limited Purchase Benefits

August 19~21: Stainless Steel Tumbler

August 20~22: Cat Mini Pouch

September 4th onwards: 2-piece Magnet Set

Tokyo Station Store: Tote Bag/Nagoya Station Store: Cat Mini Pouch

Korilakkuma is a small, white young bear who appeared suddenly alongside the popular character Rilakkuma.

Kiddyland has been hosting the Korilakkuma pop-up stores in Yurakucho MARUI since 2016,  with the store proving a hit with San-X fans. 

The pop-up will be hosted again in 2021, previously theming the store around Korilakkuma and their small rabbit friends in 2020.

The main art features Korilakkuma’s beloved strawberries, along with Korilakkuma surrounded by three adorable cats. The cat-ear wearing Korilakkuma artwork is a must-see!

The wonderful daily freebies are only available in limited quantities, with the Tokyo Station and Nagoya Station stores taking part to commemorate the opening of their very first Korilakkuma stores. 

Don’t miss out on these precious limited Korilakkuma goodies! 

©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.