Animal Crossing: New Horizons to Host Kanda Shrine’s Summer Festival In-Game

29.August.2020 | ANIME&GAME

Noryo Matsuri is a popular summer festival held every August at Kanda Shrine in Tokyo, bringing in over 40,000 visitors every year to enjoy a variety of fun and exciting activities like the big bon-odori dance to anime songs, live performances, events in collaboration with anime series and more. Unfortunately, the event was cancelled this year due to COVID-19.


However, that isn’t stopping the festival from being held in some sort of form. In fact, the festival organisers are teaming up with Animal Crossing: New Horizons to bring the festival to the Nintendo Switch title in Japan.

Players can even get their hands on some original Kanda Shrine outfits, as well as visit Kanda Shrine Island by using Luna’s dreaming service in game (until September 30).

RELATED ENTRIES

  • Italian Brand FURLA and Nintendo’s Animal Crossing to Launch Special Capsule Collection

    13.December.2021 | ANIME&GAME / FASHION

    The Italian brand FURLA, with a history of over 90 years, and Nintendo Co., Ltd. launched a special collection featuring Nintendo’s best-selling game Animal Crossing.

     

    Line-up

    CROSSBODY ¥55,000/PHONE HOLDER ¥28,600

    WALLET ¥24,200/CARD CASE  ¥17,600

     

     

    The collaborative mini-collection of the two companies includes a mini-pouch, a cross-body bag with a small case charm, and a case for smartphones. Each features a zipper closure and a practical shoulder strap. The collection is dedicated to “digital natives” who are keen on trends and fashion.


    All items are designed to be genderless and inclusive, with shapes and color schemes that are sublimely transformed into unisex fashion. The nuance of neutral shade of blue is the signature of this innovative mini collection. In addition, the iconic Furla arch and Animal Crossing characters are featured throughout the collection.

     

    The players of “Animal Crossing” can visit Bellaria, a colorful place with a relaxing atmosphere that reflects FURLA’s elegance and eccentric aesthetic. Bellaria is an island created by FURLA to celebrate the collaboration. Carved with iconic logo of FURLA, the island is made of various areas, and players will certainly fall in love with the Japanese area with its traditional pagodas, the bike path that runs along the beach, the bag workshop, and the animal-themed camping area. Don’t miss out on the dream location in Bellaria, which will be announced on FURLA’s social network sites.

     

    Why don’t you check out the special collection that makes your fashion more joyful?

     

  • Report: Sebastian Masuda’s ‘Yes, Kawaii is Art’ Exhibition at Kanda Myojin Shrine Goes Beyond ‘Cute’

    09.December.2021 | FASHION / FEATURES / SPOT

    What does the word ‘kawaii’ mean to you? For most people overseas, it’s a purely Japanese aesthetic combining colorful visuals with cutesy characters to make something so adorable it defies imagination. In recent years, however, ‘kawaii’ has become a kind of philosophy that transcends language, national borders, and even consciousness. It’s a driving force behind people’s lives and something that pulls people out of bed in the morning–it’s something capable of instantly putting a smile on people’s faces. For those wishing to study the philosophy behind the ‘kawaii’ movement, the Godfather of Kawaii Sebastian Masuda is currently holding an exhibition at Kanda Myojin Shrine in Tokyo until December 12, 2021. What is it about ‘kawaii’ that is so capable of inspiring so many different people and cultures around the world? 

    A correlation chart welcomes guests to the grounds. The ‘Kawaii Archival Research,’ a project on kawaii culture conducted with students from the Kyoto University of Arts, collected data on ‘kawaii’ trends from the post-war period to the present day. Through interactions with the worldwide ‘kawaii’ community, it’s clear how much of an impact the aesthetic has had on people around the globe. 

     

    In the midst of the pandemic in 2020, Masuda announced #KAWAIITRIBE, a way to encourage those coping with depression during the days of COVID-19. His followers were asked to use ‘color’ to bring the world together, and more and more, the ‘kawaii’ movement became a way to express and love oneself. Using #KAWAIITRIBE, more and more fans of the movements became connected–even if those users were countries apart. 

     

    The hashtag #SPEAKUP was also utilized by Masuda to collect data from ‘kawaii’ lovers around the world, asking about hobbies, interests, and opinions on ‘kawaii’ culture. The data collected over the course of 12 days was incredibly meaningful to Masuda and led to plenty of new discoveries about the community as a whole. 

     

    Masuda explains that each country has different types of ‘kawaii,’ and that the aesthetic is expressed in different ways around the world. One country may have people influenced mainly by ‘kawaii’ expressions in anime and manga, while another expresses it through fashion or music. ‘Kawaii’ is diverse, just as people are diverse. 

     

    Sebastian Masuda has also held a Zoom meeting with people in ‘kawaii’ communities around the globe to discover how they became involved with the aesthetic initially, while also asking how it inspired them and gave them strength during these difficult times. Certain people claimed that ‘kawaii’ helped them in their personal growth, while others say it has brought out some of their potential in new and unexpected ways. While Masuda’s artwork may simply seem visual, ‘kawaii’ has become a tool for new communication and personal healing and growth. Some may even call it a kind of therapy: a place where people can surround themselves with color and joy to heal from the difficulties of life. The bold colors of the ‘kawaii’ movement can inspire people to be bold in their daily lives. Individuality should be celebrated and self-confidence should reign supreme–that is yet another message of the ‘kawaii’ movement. 

     

    Many people involved in the Zoom call had never met, and after the initial meeting, the room was left open to give people a place to communicate. Afterward, the ‘kawaii’ circle only became bigger, with a Facebook group bringing together more and more members of the community. 

    The research done during the last year of the COVID-19 pandemic has given ‘kawaii’ lovers a reason to think deeply on how to overcome the many struggles born from the ‘new normal,’ and these forums are perfect places to share colorful messages of hope and strength. 

    Inspired by Masuda’s own struggles during his time in Manhatten in 2013, Colorful Rebellion -Seventh Nightmare- is on display at Kanda Myojin. The installation has previously appeared in locations around the world including New York City, Milan, and Amsterdam. This time, the exhibit was inspired by ‘muro,’ a basement room in Omotesando where amazake is fermented. The room was used as an air-raid shelter during the war, and walking along the dimly-lit path leading to Masuda’s brightly-colored room, it’s hard not to wish that those evacuees could have been surrounded by these beautiful colors instead of pitch darkness. 

    It is no exaggeration to say that this is Masuda’s representative work. Created in the midst of the artist’s own struggles, it has helped establish the philosophy of ‘kawaii’ culture and continues to help those dealing with their own problems.

    The Time After Time Capsule Art Project, starting in 2014 and held in 12 cities around the world, is a massive time capsule filled with messages and wishes for the future. Shaped like the beloved Sanrio character Hello Kitty, the capsule is gradually changing color as it becomes heavier and heavier with wishes for peace and happiness from fans around the world. Originally planned to be exhibited at the 2020 Tokyo Olympics, this couldn’t come to fruition due to the current pandemic. This is the first time it is being shown in Japan. 

    The WORLD TIME CLOCK, a once-famous landmark of Harajuku, has also been recreated and installed within Kanda Myojin. 

     

    ‘Yes, Kawaii Is Art’ at Kanda Myojin is a deeply emotional, personal, and inspiring exhibition allowing visitors to experience firsthand how ‘kawaii’ culture is capturing the hearts of people around the world. Sebastian Masuda isn’t slowing down any time soon, and his works will continue to heal people and bring joy for many years to come. 

     

    Sebastian Masuda’s solo exhibition ‘Primal Pop’ will be held at Roppongi Hills A/D Gallery from December 11, 2021, until January 10, 2022.

     

    TEXT:Natalie(MOSHI MOSHI NIPPON)

  • A Sneak Peek at Sebastian Masuda’s ‘Yes, Kawaii Is Art’ Exhibition at Kanda Myojin Shrine

    01.December.2021 | FASHION / SPOT

    The Godfather of Kawaii Sebastian Masuda will open his ‘Yes, Kawaii Is Art’ exhibition at the 1,300-year-old Kanda Myojin Shrine on December 4, 2021. A number of Masuda’s representative works will be on display at the historical site, known as one of the most important shrines during the Edo period. 

     

    Colorful Rebellion -Seventh Nightmare-

    Kanda Myojin Shrine

     

    Colorful Rebellion -Seventh Nightmare- has been shown in New York, Milan, and Amsterdam over the past few years, and will now make an appearance as part of this exhibition. Given the magnificence of the venue, the work will be presented in a unique way–in the basement of the shrine. In addition, a part of the research on Kawaii culture conducted in collaboration with Kyoto University of Arts Ultra Factory will be on display as well. Guests will be invited to ponder the nature of Kawaii, and what makes it so beloved by audiences worldwide.


     

    Colorful Rebellion -WORLD TIME CLOCK-

    Time After Time Capsule Art Project

    Kawaii Archival Research

     

    Near the entrance to the shrine, the Colorful Rebellion -WORLD TIME CLOCK will be on display. Clad in the cutest colors imaginable, it has become a symbol of Harajuku around the world. The Hello Kitty-shaped time capsule, which was on display for five months in New York City in 2015, will also be shown on the temple grounds. The participatory art project has made it to 12 cities around the world so far. 

     

    Kawaii culture will blend with traditional Japanese culture during this exhibition, so keep an eye out for more details coming soon!

     

    What is ‘Yes, Kawaii Is Art?’ 

    Sebastian Masuda has been at the helm of the global Kawaii movement for decades. 

     In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community. 

  • Gyoza Festival 2021 Opens at Nagoya PARCO

    29.November.2021 | FOOD / SPOT

    Pan-fried dumplings, or gyoza, can be found all over Japan from fine restaurants to convenience stores. They’re cheap, easy to consume, and incredibly tasty. Those able to make it to Nagoya PARCO by December 26 can experience this year’s Gyoza Festival, bringing together some of the best examples of creative and mouthwatering gyoza in the country. 

     

    A number of participating restaurants within Nagoya PARCO have developed unique gyoza-centric menus, including Kimchi Gyoza from Yansando, Chicken Wing Gyoza with spicy tartar sauce from Kyoto Shijo Kuon, and Spicy Gyoza from ANDY CURRY, participating in the event for the first time. Yummy Hawaiian Barbeque is also offering nine new menu items only found at Nagoya PARCO, including Gyoza Pie. 

     

    Participating Shops

     

    Yansando Ueno Honten

     

    ANDY CURRY

     

    Nagoya Chicken Noodle Shop

     

    Longhu Patio

     

    Kyoto Shijo Kuon

     

     

    FUJIYAMA55 RAMEN STAND​

     

    Okuyama Yasuzou Himonoterasu

     

    Yummy Hawaiian Barbeque

     

  • New Chitose Airport Animation Festival 2021 to Screen Selection of Films from Artist Eve

    26.October.2021 | MOVIE / MUSIC / SPOT

    More details on the nominated works from the 8th Annual New Chitose Airport International Animation Festival 2021 have been released! Starting on November 5, this year’s hybrid event will take place both online and onsite at New Chitose Airport, with over 100 of Japan’s top-class animated films being screened. 

     

    At the airport, the main venue will be the New Chitose Airport Theater. From November 5 until November 8, 92 films from around the world representing the Competition section will be screened. The four nominated films from this category will be shown for the first time in Japan, and only at the New Chitose Airport Theater. These were chosen from 39 works from 23 different countries. 

     

    Limited to theaters, a special screening of ‘Eve Music Animation Special in NEW CHITOSE 2021’ will take place, produced by Eve, one of Japan’s leading music video artists. The program will include screenings of selected Fate/Grand Order commercials and videos that have captivated fans with their stylish and modern visuals, along with a live behind-the-scenes broadcast on the making of Fate/Grand Order with some of the show’s staff. The closing film will be a new documentary titled Satoshi Kon: The Dreamer, looking back on the artistic legacy of the late creator. 

     

    Since her debut, Eve has meshed animation and music together in a way that few have been able to achieve in the past. Her cinematic-quality works have been made alongside fellow creators through various collaborations, so be sure not to miss out on her selections during the festival!

     

  • Tokyo Color Sonic!! Announces Limited-Time Event & Live Announcement of Winning Pair

    26.October.2021 | ANIME&GAME / MUSIC / SPOT

    In July 2021, sprout unveiled details about a new 2D mixed-media franchise called Tokyo Color Sonic!! Featuring eight characters split into groups of two, each is played by a talented voice actor, and the story sees the boys promoting Japanese music to a global audience. On November 6 and November 7 at the Ikebukuro Sunshine City Animate location, the Animate Girls Festival will feature decorations from the series, and starting November 13 the ‘Tokyo Color Sonic!! Animate Fair ~Begin on buddy~’ event will begin, featuring tons of new goods! The winning team from Tokyo Color Sonic will be announced during a special vocal drama airing on the official series YouTube channel on November 7, 2021. 

     

    AGF 2021 Buddy Set

     

    Ironoha Music Academy Notebook

    Ironoha Music Academy Ball-point Pen

    Mask Case (Bromide included) 

    AGF 2021 Special Purchase Gift at Venue: Non-Woven Bag

    Tokyo Color Sonic!! Animate Fair ~Begin on buddy~

    Bonus: Foil-stamped card featuring a message in each character’s handwriting

    Acrylic Stand (Mini-Characters Vol. 1): ¥700 (Tax Included) 

    Tabletop School Calender 2022: ¥1,320 (Tax Included) 

    Motel Key Acrylic Keychain (8 varieties): ¥880 each (Tax Included) 

     

    Tokyo Color Sonic is set in the near future, where a government mandate aims to promote and develop the Japanese music industry as means to spread it worldwide. The movement is called “Coloration,” but after developing the program for years, things need to change. The Ironoha Music Academy trains singer and composer duos, and the country decides to start an annual music festival called Tokyo Color Sonic to shake things up! Popular illustrator Ryo Fujiwara, who has also worked on A3! and GAKUGEIDAI JUNES, is responsible for the character designs. 

     

    A number of goods featuring illustrations drawn by Ryo Fujiwara will be available at the Ikebukuro Sunshine City Animate location ahead of the AGF event starting November 6. 

     

    During the ‘Tokyo Color Sonic!! Animate Fair ~Begin on buddy~’ event, for every ¥1,100 spent on Tokyo Color Sonic goods and CDs (including tax), guests will receive a random code (8 varieties) to listen to a piece of newly-recorded audio from one of the characters! These clips are messages from each character to their respective buddies. In addition, for every ¥2,200 spent (including tax), guests will receive a random foil-stamped message card featuring messages from the characters written in their own handwriting. 

     

    Are you rooting for a particular team to win? Be sure to tune in on November 7 to see if your favorites walk away victorious!

     

    (C)COLORATION

  • Outdoor Music and Craft Festival Creema YAMABIKO FES 2021 Announces Second Round of Artists

    12.October.2021 | FES / MUSIC

    Creema YAMABIKO FES 2021 has announced the second round of participating musical acts! The event features live performances on an impressive outdoor stage with Mt. Fuji in the background, along with a number of craft markets, workshops, and a two-day ‘sauna village,’ where guests can enjoy outdoor saunas while sampling some fantastic local fare. 

     

    Twelve live performances are scheduled during the event, with the full timetable scheduled to release in late October. The second announcement lists Hanaregumi, DENIMS, YONA YONA WEEKENDERS, Strange Reitaro, island echo, and Super VHS as participating acts. 

     


    DAY 1 (November 6, 2021)

    Clammbon, never young beach, Humbert Humbert, DENIMS, YONA YONA WEEKENDERS, island echo

    DAY 2: (November 7, 2021)
    SPECIAL OTHERS, TENDRE, D.W. Nicols, Hanaregumi, Strange Reitaro, Super VHS

     

    This year’s event will have a new kid’s area, along with a new outdoor area featuring 15 stores selling a wide variety of camping gear. There will also be a place to custom order items and a hammock area. The kid’s area will offer workshops for children led by expert staff, a stamp rally, and other content to keep the little ones busy. 

    The popular coffee roaster LEAVES COFFEE ROASTERS from Kuramae, Tokyo, will be participating in the event, serving up some delicious beverages. Japan’s champion barista Taka Ishitani will be participating in the coffee drinking competition, so don’t miss it!

     

    Are any of your favorite bands playing at this year’s event? 

     

  • Changes Made to November’s OMNIBUS Music Festival in Tokyo

    11.October.2021 | FES / MUSIC

    As part of the Tokyo Art & Live City project, the OMNIBUS music festival will take place on November 6 and 7 in Japan’s capital. Rather than being held at Shinjuku Central Park, the November 7 concert will now take place at Hulic Hall Tokyo. Originally, this concert was named The Park #Assembly, though this has now been changed to The Hall #Space. For those holding tickets with the original name, don’t worry–your ticket will still be valid at the new venue. 

     

    Those who want a refund due to the venue change should head to the official website by October 9. The November 6 concert titled The Circuit #Excursion will be held as scheduled. 

     

    Additional tickets for the festival went on sale on October 2, 2021. Schedules for the events will be released soon, so stay tuned for more details!

     

  • Matsue Excel Hotel Tokyu in Shimane to Hold 2021 Matsue Water Lantern Festival

    06.October.2021 | SPOT

    A number of beautifully decorated paper lanterns are currently on display in the lobby of the Matsue Excel Hotel Tokyu in Shimane prefecture until October 31. 

     

     

    Normally, the event is held around Matsue Castle, with lanterns lighting up the streets and stalls set up to allow guests to design their own lanterns. Due to the current pandemic, the popular yearly event was abruptly canceled, and the Matsue Excel Hotel Tokyu stepped up, with the support of the Matsue Tourism Association, hosting the event in its first-floor lobby. 

     

    For the past three years, the hotel has continuously hosted events and activities to help guests learn more about Matsue, including hosting trips to the area around Matsue Castle and cruises on the Horikawa River. For this year’s event, hotel staff created their own lanterns based on these attractions, for a total of 17. If you could attend, how would you decorate your lantern? 

  • Noseden Artline Festival 2021 Bringing Light, Sound, and Food to the Kawanishi Area

    21.September.2021 | FASHION / SPOT

    A celebration of light, sound, and food, the biennial Noseden Artline 2021 Festival will take place from October 30 until November 23, 2021. Set in one city and three towns along the Nose Electric Railway, the regional art event began in 2013 to celebrate the 100th anniversary of the rail line, and brings local artists and residents together. 

     

    The festival will be in Kawanishi and Inagawa in Hyogo Prefecture, as well as in Toyono and Nose in Osaka Prefecture, with Mt. Myoken marking the center point. Each part of the event will connect the history, industry, and tradition of the area with new and engaging creations. 

     

    The theme of the 2021 Noseden Artline Festival is ‘Enlarged Mentality.’ By taking things that are subjective, like an artist’s thoughts and senses, and applying them to the objective world that can be shared, it creates a one-of-a-kind way to connect fully with others. The event will feature local cuisine and music, as well as art focused on light, inspired by the North Star. After a year of solitude due to the pandemic, the festival hopes to remind people to cultivate, nourish, and preserve local relationships. 

     

    Art can make life more enjoyable, so why not come and see what the area has to offer?

     (C)Kousei Ikeda(SPEKTRA)

  • Namco and Sanrio Team Up for Collaborative Halloween Campaign

    02.September.2021 | ANIME&GAME / SPOT

    BANDAI NAMCO AMUSEMENT has announced Namco de Halloween 2021 -Skulls Festival!- coming September 10. The campaign will take place at over 200 Namco amusement centers nationwide, and at the online crane game site Torumo. Those participating can snag some spooky and super adorable Sanrio goodies!

     

    Namco Limited Edition Prizes

     

    Sanrio Characters Big Plushies

    Cinnamoroll / My Melody / Kuromi (In stock second week of September)

    Sanrio Characters Skull Festival! Plushies

    Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)

    Sanrio Characters Skull Festival! Cushions

    All characters (Back side: Blue) / My Melody & Kuromi (Back side: Pink) / Cinnamoroll, Pom Pom Pudding & Pochacco (Back side: Orange) (In stock second week of September)

    Sanrio Characters Jiangshi Night Plushies 2021

    Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)

    Sanrio Characters Spooky Night 2021 Plushies

    Pom Pom Pudding / Cinnamoroll / Pochacco / Hello Kitty / My Melody / Kuromi (In stock third week of September)

    Sanrio Characters Dreamy Dark Halloween 2021 Plushies

    Pom Pom Pudding / Cinnamoroll / My Melody / Kuromi (In stock fourth week of September)

    Sanrio Characters Exciting Halloween 2021 Plushies

    Pom Pom Pudding / Cinnamoroll / Hello Kitty / My Melody / Kuromi (In stock first week of October) 

    Use the Namco Point App to get one limited-edition shopping bag each day. 

    Exclusive Presents

    Clear cards

    Colorful bag

     

    During the Torumo gift campaign, 100 winners will be randomly selected to win a special Halloween blanket. 

     

    The prizes available during the campaign were designed for the event. Also, limited-edition plushies to appear in the past have returned in brand new colors! Those who use the Namco Point App and place ¥500 into one of the crane machines will receive one of five clear cards and a colorful bag. (Not available using Torumo.)

     

     

    © 2021 SANRIO CO., LTD. APPROVAL NO. S620926

  • Animal Crossing: New Horizons Collaborates With Japanese Aquarium

    12.July.2021 | ANIME&GAME / SPOT

    Hakkeijima Sea Paradise in Yokohama, Japan is set to host a special Animal Crossing: New Horizons themed event in collaboration with Nintendo which will run from July 12 to August 31. Fans of the game will be able to enjoy a range of activities and get their hands on prizes.

     

    The exhibition brings the world of Animal Crossing: New Horizons into the real world with a host of fun activities including a stamp rally, catching and cooking your own fish, shell gathering, and much more.

    Special sea life exhibition

    Hakkeijima stamp rally

    For just 200 yen, visitors can purchase a stamp book which they must use to collect stamps at 10 different places around the aquarium. If they collect them all, they are awarded a special sticker sheet featuring characters from Animal Crossing characters. This stamp book also doubles as a check-list for the aquarium as it exhibits some of the sea life they can see there.

    Stamp rally stickers

    Hakkeijima map

    Fisherman’s Oasis

    A fishing tournament will be held at the Umi Farm where participants must catch as many fish as they can within three minutes. They can snap photos with their catches at the designated photospot, and winners will be given an original sticker with C.J. on it. Best of all, the fish you catch can be fried and eaten on-site.

    Fisherman’s Oasis Photospot

    Original sticker designed by C.J.

    Enjoy fried fish such as mackerel and tai caught by you

    Shell gathering

    At the Fureai Lagoon, visitors can come into contact with an ocean of sea life such as starfish and sea cucumbers as well as gather shells. A number of scallops will also be hidden around the lagoon – find one and receive an original Pascal sticker.

     

    Original Merchandise

     

     

    At the Fureai Lagoon shop, they’ll also sell some exclusive merchandise such as tote bags, folders, cookies, keyrings, and more too.

     

    © Nintendo

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