UGG Reveals Colourful New Merchandise in Collaboration With Tadanori Yokoo
05.October.2020 | FASHION
Japanese sneaker selection shop ‘atmos’ and Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) are teaming up with Japanese graphic designer and artist Tadanori Yokoo to release the colourful new CA805 x Yokoo sneakers along with a capsule collection of apparel featuring his artwork on October 9, 2020 in Japan.
CA805 X Yokoo Self Portrait | ¥20,000 (Before Tax)
CA805 X Yokoo Wonderland RED MULTI／PURPLE MULTI／BLUE MULTI | ¥20,000 (Before Tax)
The CA805 sneaker collection is made up of two designs: Self-Portrait and Wonderland II, both of which comes in four different colourful prints.
UGG x Yokoo Tadanori Hoodie | ¥14,000 (Before Tax)
UGG x Yokoo Tadanori Shorts | ¥8,000 (Before Tax)
UGG x Yokoo Tadanori T-Shirt | ¥6,000 (Before Tax)
The line-up also includes unisex T-shirts, shorts, and hoodies featuring famous prints by Yokoo, showcasing the high level and quality of his craftsmanship.
The collection will be released in Japan at UGG@mos, atmos, and atmos pink stores as well as their online shop and at UGG® Ginza and UGG® Japan’s online shop on October 9. At UGG@mos, the collection will be available only until October 30.
CA805 x Yokoo Collection
Release Date: October 9, 2020
Availabke: UGG@mos / atmos / atmos pink / atmos online shop / UGG® Ginza UGG® Japan online shop
Official Website: https://www.atmos-tokyo.com/
Cardcaptor Sakura Inspires Four Pairs of Gorgeous Pumps
Women’s fashion brand mayla classic is now accepting orders for four unique pairs of pumps inspired by Cardcaptor Sakura: Clear Card!
The collection features four pairs of shoes inspired by Sakura’s iconic battle costumes seen in the anime series.
The elaborate finishes make it seem like the costumes have been directly transformed into shoes! These are perfect to wear for a special occasion or to simply put on display in your home.
Cardcaptor Sakura Iconic Pumps
Order Period: June 15 at 12:00 – July 18 at 23:59
Where to Buy: mayla classic Online Store
Price: ¥28,600 (Tax Included)
How to Buy: https://mayla.jp/SHOP/sha2433.html
Latest Collaboration Sneakers from Adidas and Y’s Available for Preorder
02.June.2022 | FASHION
The Y’s SEEULATER X GSG9–the newest collaboration sneaker between Y’s and Adidas–will go on sale on June 3, with preorders starting on May 28.
Designed with military elements in mind, the Y’s SEEULATER X GSG9 was based on the more rugged SEEULATER model. The new sneakers incorporate the GSG9 sole, and pairs will be available in black on black or white on black. Featuring detailed finishes and an urban feel, these high-performance kicks can be paired with any and all outfits.
The SEEULATER, a hiking shoe from the ADVENTURE series, was originally launched in 1995. Not originally released in Japan, many now regard it as a legendary masterpiece in footwear. The sturdy shoe’s name comes from the phrase “see you later,” usually said when passing a fellow runner on the trail. Originally made for the German tactical police, the GSG9 features shock-absorbing soles that help to maintain a stable, strong grip on any terrain.
The sneaker’s body features a combination of smooth cowhide leather and breathable mesh. This perfect blend of function and design showcase the best parts of both Y’s and Adidas. Will you be grabbing a pair of these classic and contemporary kicks?
Y’s SEEULATER X GSG9
Color: Black x Black / White x Black
Size: 23.0-28.0cm Unisex Collection
Y’s SEEULATER X GSG9
Release Date: June 3 *Preorders open May 28
Available at stores nationwide and the online boutique
STYLE: Y’s SEEULATER X GSG9
Nike’s Newest Sneakers Coming to atmos pink Locations, New Visual Featuring bala. Unveiled
27.May.2022 | FASHION
Nike’s newest sneakers, the ‘W AIR MAX 90 FUTURA,’ will be available at atmos pink locations nationwide starting May 28, 2022.
The W AIR MAX 90 FUTURA is an easy-to-wear sneaker combining classic Nike style and an updated patchwork design in a number of colors. Heavily inspired by Tokyo streetwear, the newest visual for the sneakers feature the up-and-coming artist group bala. Brought together by ASOBISYSTEM, the group includes creative director OWNCEAN from the duo UNA+MATCHA, who is also active as a DJ and model. The five female members of the group are known for their modern style and freedom of expression. For those interested, a new interview with bala. is available only on the official atmos pink Instagram page.
In 2022, the new project bala. was launched to gather artists and creators presenting cutting-edge music, fashion, and art from Japan to the rest of the world. bala. will link with the global music scene and present fans with an honest vision of Tokyo culture. The project aims to be a collective of artists that connects both underground and overground cultures, pop and alternative genres, and Japan and Asia with the world. The collective is led by MANON, an iconic presence in the Japanese rap scene; ASA Wu, a trilingual singer from Taiwan; SUNNY ONLY1, a Gen-Z alternative pop singer and model; and a creative crew called ‘KissGelz’ (MANON, Dan, Kayno). They will create a new cultural hub under the bala. umbrella.
W AIR MAX 90 FUTURA
On Sale: May 28, 2022
Where to Buy: atmos pink
Official Site: https://www.atmos-tokyo.com/
Nike Opens First Installment of the Sneaker Museum at Hankyu Men’s Tokyo
Everyone loves a nice pair of kicks, and no one makes sneakers quite like Nike. For 50 years, sneakerheads have coveted everything the brand creates, and a new museum project is leading fans down memory lane. The first phase of this sneaker museum is now open at Hankyu Men’s Tokyo until April 7, 2022, and focuses on sneakers produced from 1972 until 1980.
A group of curators knowledgeable about various sneaker models and historical backgrounds have gathered to handpick items by era and theme, and guests are welcome to brush up on their shoe history. 2022 marks 50 years that Nike shoes have been manufactured in Japan, and this exhibition will take place for several months over several installments.
The first installment of the exhibition will highlight many different materials used to create Nike sneakers such as leather, suede, and nylon. Fans will also get to see shoes from different countries over the years! This is a rare opportunity, so please come and visit if you can!
SNEAKER MUSEUM Part 1
Running: March 19 – April 7, 2022
Location: Hankyu Men’s Tokyo 8F, Ginza Sneaker Hills
Sneakers and Art Come Together at artrA Season 2 in Tokyo, Nagoya, Kyoto
Street culture is ever-evolving, and sneakers play a big part in street fashion. Combining sneakers and art, the artrA project finished up its first 7-city tour last year, and is now ready to start Season 2!
Season 2 will also be sponsored by ASOBISYSTEM. The shoe store atmos, on a mission to promote Tokyo’s sneaker scene to the world, and the news app SmartNews are also contributing to the project as content partners to bring the event to Tokyo, Nagoya and Kyoto.
A total of 16 up-and-coming creators are participating in the exhibition. Illustrators, graphic designers, and painters will display their unique artwork based on the simple theme of one famous pair of sneakers. The original art will be sold and also transformed into artrA original merchandise. A sneaker lottery will be held, and 10 pairs of sneakers (100 pairs in total during the event) will be given away at the venues each day.
an / Illustrator
BEY / Illustrator
BANBU / Artist
hitotsume / Illustrator
Jeremy Yamamura / Artist
KENTOO / Artist
kousuke Shimizu / Artist, Art Director
KRAP / Artist
Morita Manabu by WOOD / Artist
MOYA / Painter
SHIOTSU (Cartoon Mafia) / DJ, Illustrator
tarou2 / Animator, Illustrator
T.D BRUDER / Artist
TM paint / Artist
itui / Illustrator
Shouko Nagamine / Illustrator
artrA -SEASON 2-
Running: March 18 – March 21, 2022
Address: 420 Sakuranocho, Nakagyo-ku, Kyoto
Running: March 25 – March 27, 2022
Address: 3-16-9 Sendagaya, Shibuya-ku, Tokyo
Running: April 1 – April 3, 2022
Address: Nagoya PARCO West Building 1F (3-29-1 Sakae, Naka-ku, Nagoya)
Official Site: https://www.atmos-tokyo.com
Cedar Crest Collaborates with Tokyo Revengers Anime Series for Sneaker Collection
Shoe brand Cedar Crest has released three unique sneakers based on the Tokyo Revengers anime series at Shoe Plaza locations nationwide and online. The new lineup includes designs featuring popular characters and famous scenes from the series.
Special Edition with Shoe Box and Clear Folder (3 designs)
TR-PRIDE ~Kamikaze Clothing~
TR-BOND ~Character Motif~
Each sneaker comes in a special shoebox and comes with a clear folder and themed shoe bag. These are must-have kicks for Tokyo Revengers fans–which pair are you eager to wear around town?
Cedar Crest x Tokyo Revengers
Where to Buy: Shoe Plaza locations nationwide, the Official Online Shop
atmos and PINKS Collaborate on Classic Sneaker-Inspired ‘SNEAKER PINKS’ Collection
19.January.2022 | FASHION
atmos, a shop sharing Tokyo’s sneaker culture with the world, has collaborated with the mysterious character PINKS, created by Acky Bright, for an intense new collection. Blending the classic and the futuristic, SNEAKER PINKS and atmos have begun selling the new items at atmos-Tokyo.com
Personality: The leader of the PINKS, she easily combines both power and kindness.
Her megaton kick can destroy any armor with ease.
She can also freely control her long blue hair.
Personality: The speediest member of PINKS. Using her overwhelming agility, she easily tosses her opponents and tears them apart with her sharp claws. She always goes for the gold.
Personality: The mood maker of the group, she’s full of energy and always smiling. She can jump over a building in a single leap. Even when things are tough, she can turn the situation around with her natural positivity.
Personality: Quiet and calm, she’s the group’s chief strategist.
With plenty of combat experience, unparalleled intelligence, and ample physical strength, she’s admired by the other members.
Personality: Although she’s the smallest member of PINKS, she makes up for it with her blunt tongue and powerful personality.
A maniacal warrior, she cuts her enemies down with her laser blade.
Personality: The most mysterious of the group, En-040 is like everyone’s little sister.
Always aiming for top marks, she’s tough and dependable, but also moody and sometimes unpredictable.
Personality: With a consistent poker face, she always gets her work done without hesitation or complaint.
She can fire powerful laser beams from the palms of her hands and is able to fly, making her the best at aerial combat.
Personality: The idol character of PINKS, she has amassed plenty of male fans. With a calm personality, she’s always smiling.
Personality: The group’s secret weapon, she’s packed with the latest technology.
Her ability to bury her enemies with ease has earned her the respect of the other members of the group.
Mona-125 / Mone-101
Personality: These twins have been around since the early days of the group.
With strong legs and massive arms, they’re as tough as they look.
Acky Bright has worked across a number of genres and mediums, including character design, concept art, and live painting. He has also provided cover art for DC Comics. For the third installment of this collaboration, 10 different sneakers were designed as ‘prototypes,’ with each being based on a specific mecha suit.
These unique characters and concept are still shrouded in mystery. Their identities and future developments will be posted on social media, so be sure to follow the official atmos account! Which girl is your favorite?
HENSHIN by KAMEN RIDER Sneakers Now Available in Limited Edition of 100 Pairs at atmos
08.December.2021 | FASHION
HENSHIN by KAMEN RIDER, a company that develops sneakers featuring Heisei era Kamen Riders, has released its long-awaited new “Kamen Rider Genm Sneaker” and “Wolf Orphnoch Sneaker” on the official website of atmos and HENSHIN by KAMEN RIDER.
atmos × HENSHIN by KAMEN RIDER TYPE EX-AID SNEAKERS T-SHIRT atmos original ve
atmos × HENSHIN by KAMEN RIDER TYPE RYUKI SNEAKERS T-SHIRT atmos original ver.
BANDAI HENSHIN by KAMEN RIDER Kamen Rider Genm Sneaker
BANDAI HENSHIN by KAMEN RIDER Wolf Orphnoch Sneaker
BANDAI HENSHIN by KAMEN RIDER Kamen Rider Ex-Aid Sneaker
BANDAI HENSHIN by KAMEN RIDER Kamen Rider Ryuki Sneaker
The long-awaited new release of these two pairs are inspired by the characters that play an important role in each story, and not only the backbone of the character, but also the details of the character have been designed with great care. An original T-shirt commemorating the collaboration has also been released.
The sneakers are produced using an original atmos body with a comfortable fit, featuring unreleased illustrations of “Kamen Rider Ryuki” and “Kamen Rider Ex-Aid” on the front. The back of the sneakers features the logos of both atmos and HENSHIN by KAMEN RIDER.
This time, the looks depicted the scenes in which each character appeared, making it a must-have look for any fanatic.
These sneakers are available until December 19, 2021. The collaboration tee shirt is available only at atmos online. The sneakers are limited to the first 100 pairs of each type, so don’t miss out on these products which are sure to be a hit with Kamen Rider fanatics and sneakerheads alike!
atmos x HENSHIN by KAMEN RIDER
Running: Until December 19, 2021.
Sneakers are limited to the first 100 pairs of each style.
Official Site: https://www.atmos-tokyo.com/lp/atmos-henshin-by-kamen-rider
Sneaker Art Project artrA to Hold Final Exhibition in Osaka and Tokyo
12.November.2021 | FASHION
Street culture is ever-evolving, and sneakers play a big part in street fashion. Combining sneakers and art, the artrA project is about to wrap up its first successful season. SNKRDUNK, Japan’s premier sneaker selling app and popular shoe shop atmos have teamed up for this exhibition, which will feature the famous AIR JORDAN 1. These exhibitions have taken place in seven cities across Japan since July. The final exhibitions will be held in Osaka in November and in Tokyo in December.
A total of 26 up-and-coming illustrators, graphic designers, and even ukiyo-e artists have come together for this unique event. The artwork in this exhibition will incorporate the AIR JORDAN 1 brand, and merchandise featuring this street-styled artwork will be available at the venue.
Those who purchase a T-Shirt on-site will be entered into a raffle to win a pair of AIR JORDAN 1 sneakers. In addition, a special lottery will allow winners to purchase a pair of sneakers to take home.
Be sure to keep an eye out for the second season of the artrA project brought to you by ASOBISYSTEM!
artrA – SEASON 1 FINAL –
“artrA Vol.8” in OSAKA
Running: November 19 – November 23, 2021
Address: atmos SHINSAIBASHI (2-7-6 Shinsaibashisuji, Chuo-ku, Osaka)
“artrA Vol.8” in TOKYO
Running: December 24 – December 26, 2021
Address: A.F GALLERY (3-21-8 Jingumae, Shibuya, Tokyo)
Official Site: http://asobisystem.com/
New Balance 327 Web Commercial Features AKB48 Performing New Single
AKB48’s new single Nemohamo Rumor has been making waves with its catchy beat and incredible choreography. The group’s first new single in a year and a half, members Nana Okada, Yui Oguri, Hitomi Honda, and others are performing the track in a new web commercial for New Balance 327 sneakers! The CM is available on ABC Mart’s official website, as well as AKB48’s official YouTube channel.
To commemorate the release of the new commercial, 48 lucky people will receive a purchase bonus, including an original photo card and snapbook in a new app lottery campaign. A special pop-up will also be held on the second floor of ABC-MART GRAND STAGE Ginza starting September 23, 2021.
ABC-MART GRAND STAGE Ginza 2F Special Pop-Up
Participating AKB48 Members
While the choreography for Nemohamo Rumor is incredibly complex and demanding, the members didn’t show a single sign of exhaustion or fatigue during shooting, instead happily chatting with each other and commenting on each other’s performance the entire time. As we checked the footage, we were incredibly impressed by how the shoes looked as they performed.
New 237 Color from New Balance, DISH// Appear in New Visual
15.September.2021 | FASHION
A new color has been added to the New Balance 237 collection, a modern sneaker which debuted in 2021, inspired by the 1980s New Balance models 420, 1300, and Gator. The 237 was released following the release of the popular 327 in 2020. The fresh and modern design is combined with a retro twist – The upper combines a variation of materials, while the tongue is cut and the outsole is rolled. The design also features the same 70s motifs as the 327, with a large N logo and notched eyelets making a huge impact on the sneaker. The retro design is versatile and easy to style.
Plus, dance-rock band ‘DISH//,’ a band that continues to grow and refine their activities, have featured in a must-see new visual wearing the brand-new 237 shoes! Be sure to check it out.
New Balance 237
New Balance Official Online Store
New Balance Official Store
Available at some New Balance stockists
*Color variation may depend on the store
New Balance 996 Model Sneakers to be Redesigned, Relabeled
06.September.2021 | FASHION
Since their creation in 1988, the 996-model sneaker has been one of New Balance’s most popular models. This month, the 996 will be reborn as the New Balance Standard, with the same comfortable feel and some minor changes to the logo.
In the new campaign, Natsume Mito, Saki Shibata, Fumiko Aoyagi, and Shiho Takechi will be modeling the new shoes, each in a sleek new color. The photos are meant to depict women living their daily lives with positivity, as they did in 1988 and as they do today.
The 996 model sneakers are the third model in the 99X series. Released in 1988 as a running shoe meant to be used on paved surfaces, its comfort and design has made it a best-seller among both men and women.
Will you be grabbing a pair of these updated kicks?