Haruka Ayase, Chloë Grace Moretz & Leah Dou Feature in SK-II Holiday Season Commercial

24.October.2020 | FASHION

Global skincare brand SK-II launched three ‘Street Art Limited Edition’ versions of their Facial Treatment Essence on October 21, 2020 and released a commercial to promote them.

SK-II is a Japanese cosmetics brand which launched 40 years ago. Since its establishment, it has been enjoyed by women the world over for its range of high quality skin care products, including Pitera™, the brand’s award-winning facial treatment essence. This same essence is being released once again in three limited-edition versions featuring street art packaging.

 

The promotional video for the item stars Japanese actress Haruka Ayase, American actress Chloë Grace Moretz, and Chinese singer-songwriter Leah Dou. The video was directed by Grammy-nominated director Andrew Thomas Huang who has directed music video for such talent as Bjork and Thomas Yorke. The three stars in the video each sing Fantasy by Mariah Carey in their respective languages: Japanese, English, and Chinese.

Facial Treatment Essence Street Art Limited Edition (Red/Yellow/White) | ¥22,000 Each (Before Tax)

The packaging designs for the limited-edition product feature a combination of the Japanese furoshiki wrapping cloth style and street art.

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