Social Media Anime Series ‘Genba no Megami’ Features ASOBISYSTEM & Kajikawa’s Construction Characters as Goddesses

12.November.2020 | ANIME&GAME

Earlier this year, Kajikawa Corportation and ASOBISYSTEM CO., LTD announced their efforts to rebrand the perceived image of the construction industry in Japan with the launch of the 3K Project. This introduced a series of characters, Corny, Gungun & Nonnon, Scoppy, and Metty, a band of construction tools and equipment, to revamp the industry into something kawaii.

 

Kajikawa and ASOBISYSTEM have announced that the first episode of an original 3K Project anime series entitled Genba no Megami (‘Goddesses at the Site’) will be released on November 20, 2020. The first teaser trailer and cast members were revealed today (November 12).

 

What is the 3K Project?

The three “K’s” of the 3K Project are the Japanese words Kawaii (cute), Kirei (clean), and Kirakira (shiny). Construction work is generally perceived by a different set K’s: Kitsui (severe), Kitanai (dirty), and Kiken (dangerous), but the number of young people, both men and women, working in the industry in Japan is on the rise, resulting in the work environment changing too. That’s where Kajikawa Corporation and ASOBISYSTEM’s 3K Project comes in, which aims to rebrand the industry.

 

3k Project GIF stamps break 15 million views

A set of GIF stickers of the 3K Project characters were released on GIPHY back in August which have been viewed more than 15 million time since they hit the platform (as of October 30, 2020). Fans can now look forward to seeing the characters fully animated in the all-new series.

 

The 3K Project characters were actually Goddesses all along

The story follows a group of Goddesses who, for reasons unknown, are­ sent on a mission by God to inspect construction sites on earth. The Goddesses decide to transform themselves into various construction tools so as to blend in with their environment. They interact with the staff at the sites in their disguised forms, during which they discover something interesting.

 

Genba no Megami is a series full of laughs and tears that will air on social media. The first episode is set to drop on Friday November 20, 2020.

 

Teaser Trailer

Cast Line-up & Interview

Below are the three questions asked to each cast member. The number next to their answers correspond to the numbered questions below.

 

1. Give us your impressions of your character, such as when you first saw their illustration, along with your enthusiasm for the series.
2. Do you have a favourite scene or line, or is there anything in the series you found yourself paying particular attention to?
3. Please give a final word to everybody watching the series.

 

・Scoppy (Voiced by: Aimi Tanaka)

Scoppy’s temporary form is a spade. She’s a modern-day Goddess who will lend an ear to someone no matter what they’re going through. She’s really interested in becoming a YouTuber.

 

Aimi Tanaka | Comment

1. The characters are so cute, it got me really excited! My character looked innocent in the illustration I was given, so I channelled that during recording. The anime has good pacing, similar to short-episode anime, and I was conscious not to take away from its playful atmosphere!

 

2. The fact that this series is about Goddesses who… live?… inside of tools at [construction] sites I think adds a different level of amusement than if they were anthropomorphised! I also had to record singing alongside my regular lines, so I really liked that part. It’s really pop and trendy.

 

3. It’s a short series so I think people can watch it pretty casually. And every character is so cute, they each have their own personalities! I hope you enjoy watching the Goddesses at work (or is this their normal life now?)

 

・Corny (Voiced by: Yū Serizawa)

Corny’s temporary form is a traffic cone. She’s a talkative tsundere Goddess with a cold tone. She’s also moved to tears more than anyone else in the group.

 

Yū Serizawa | Comment

1. The Goddesses have swooped down onto the construction sites! A pretty exciting settings, don’t you think? The Goddesses are beautiful, and when they transform they have a cute pop look to them. Their dialogue with the new person is just the best too! In any case, the pacing is great so I had a lot of fun recording for it!

 

2. I definitely have a favourite part! And that’s Corny! (lol) She’s a tsundere but easily brought to tears. There’s a lot of kindness behind her cool manner. Look forward to seeing her! Also, this is just a personal thing, but the part felt fresh and was a lot of fun, so look out for that part too!

 

3. It’s not every day that a Goddess appears in your life, but I find a happening like that really amusing, so I hope it gives you plenty of laughs! And I hope it’s something you can chill out and relax to after work! Definitely look forward to it!

 

・Metty (Voiced by: Arisa Date)

Metty’s temporary form is a hard hat. She’s quiet, talks gently, and tends to get sleepy easily. Even so, she cares about the little details.

 

Arisa Date | Comment

1. Finally, a carefree and fluffy-type girl, is what I thought when I saw her! I really like girls who talk like she does. I haven’t had many opportunities to voice characters like her, so I was super happy!

 

2. I really like the song! It’s only a minute long, but I really want to make a full version and release it!

 

3. Thank you for reading! If you like the show, please be sure to spread the word! If you do, there might even be a sequel…

 

・Gungun & Nonnon (Voiced by: Saki Yamakita)

Gungun and Nonnon’s temporary forms are work gloves. They’re twin sisters but they couldn’t be more different from each other, each with their own opinions. They’re easily identifiable with their red and green appearances.

 

Saki Yamakita | Comment

1. What a beautiful pair of twins! I couldn’t believe that I’d be voicing both of them! This is a series with laughs you can watch casually without getting worked up, and one I want to enjoy too.

 

2. The part in episode four when Gungun and Nonnon pull the construction worker on both sides was completely ad libbed. I imagined what kinds of things they’d both say to each other during the recording!

 

3. I’d be happy if you’re think of Gungun and Nonnon now whenever you see work gloves! (^^) Please enjoy the world of Genba no Megami.

 

Genba no Megami will air every Friday from November 20, 2020 for six episodes. For the latest information, please follow the official Twitter page below.

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  • KAWAII LAB. Report #15: All About IDOLATER’s New Outfits

    09.December.2022 | FEATURES / MUSIC

    IDOLATER is known for exploring the boundary of music, fashion, and other unique aspects of culture through an idol perspective. 

     

    We interviewed the five members about their new costumes, which were unveiled for the first time on October 23, 2022.

     

    ーTell us some highlights and stories about the new costumes!

     

    Tsukishiro Kurumi 

    “This is the second time we’ve gotten new outfits as a five-member group! 

    Our first costume was a cool green, black, and white outfit, but this time the cream-colored outfits have a more soft and warm feel.

    Fushiki and I are showing off our stomaches this time around!

    I wonder if that’s a message from the management telling us that we’re the two who always eat before live shows…the thought is scary…should I ask for seconds next time or not…

    Okuda, Oishi, and Satsuki all got normal dresses!

    Also, each member’s specific color is incorporated into their outfit! Some fans might not be sure about their favorite member’s color, but now that they’re easier to recognize, I hope fans will find it easier to wave the right penlights at our live shows! I’ll do my best as the one in charge of the color red!

    I love the skirt the most!

    It’s fun when you’re dancing–the way it flutters is a blast. The skirt’s made of more than one piece of fabric, which makes it more fluffy and beautiful.

    People group Satsuki and I together because we both have the kanji for ‘moon’ in our names. I don’t know if it’s a coincidence or not, but our belts have pieces that look a little like the moon! I thought it might have been a mistake and I was going to ask about it at the fitting, but I figured I was being a little too negative. There are things in this world that I don’t need to know.

     

    Fushiki Yukino

    “When I first saw the costumes, I thought they were really fresh. They even had our member colors incorporated in them, and the design was something that I’d never seen before in IDOLATER. I was super happy because we wanted the same style outfit!

    Tsukishiro always tells me that I’ve pulled my belt too tight before we go on stage! (Laugh)

    The costume is quite heavy despite how it looks, and I like the way the skirt flutters when I dance. This is the first time I’ve shown my stomach too! I think the silhouette is gorgeous.”

     

    Okuda Ayu

    “It’s a complete change from our green costumes. The five of us are all wearing neat dresses with the same design and silhouette is something we hadn’t seen before! The skirts look so fluffy and flutter so beautifully when I spin, and the high waist looks amazing. 

    The collars have a line with the member’s color and the outfit is so incredibly detailed. If you look closely, you can see that each button is different and there are small animals on the belts. Come see them in person if you can!”

     

    Oishi Fuka

    “IDOLATER has a  really cool and fashionable image, and that really comes through in these new costumes. 

    The skirt has layers of fabric and neat cutouts, and the length is long enough but also shows off our legs a little when we dance.

    Each button is different with designs that symbolize each member, and if you look closely, you can see each member’s color!”

     

    Satsuki Ririka

    “I think these new costumes are attractive and it’s so cute how the skirts flutter when we spin! They look so incredibly good on stage.

    These costumes are a bit different from our previous outfits and remind me of Nogizaka’s outfits. You’ll want to come to see them in person!”

    Keep an eye out for IDOLATER in their new outfits!

  • Report: Kyary Pamyu Pamyu’s Tasty Time in Gastropolis Kobe – Sweets Edition

    03.December.2022 | FEATURES / FOOD / SPOT

    Kobe is filled with famous sightseeing spots like the nostalgic Ijinkan neighborhood and port. The city is packed with fashionable shops and restaurants and is highly regarded for its selection of tasty sweets!

    The port city, with over 150 years of history, has fostered a unique and diverse culinary culture.

     

    Recently, Kyary Pamyu Pamyu began starring in a series of promotional videos for the Gastropolis Kobe project. The artist traveled to the city to partake in plenty of delicious treats, and MOSHI MOSHI NIPPON went along for the ride! Here are some of the singer’s favorite spots around town.

    Kobe, known as a city where East meets West, is lined with sweets shops that are unique to the area.

     

    The tea salon TOOTH TOOTH Dekoboko Sabo opened in 2019 in the Kobe City Museum and offers a menu that mixes Western food and sweets with tea and ingredients from traditional Japanese cuisine. Kyary ordered the Dekoboko Sabo Afternoon Tea Set, a collection of western sweets blended with the essence of traditional Japanese flavors. Guests are invited to enjoy their tea and sweets in a one-of-a-kind space filled with Meiji period flare and retro Western furniture. Those interested will need to make a reservation, so be sure to remember the next time you’re in Kobe.

     

    TOOTH TOOTH Decoboco Sabo

    Address: 24 Kyomachi, Chuo Ward, Kobe (Inside the Kobe City Museum)

    Hours: 9:30-17:30 (Last Order at 16:30) 

    Closed Mondays

    Official Site: https://toothtooth.com/restaurant/decoboco-sabo

    The next stop was Kobe Nankin-machi, one of the three major Chinatowns in Japan. Kobe MILK is known nationwide for its Apricot Pudding, which is made with local ingredients. The raw apricot pudding is mixed with milk brought from the foot of Mt. Rokko and other ingredients from Hyogo Prefecture. Of course, Kyary ordered some, and was amazed by its fluffy texture. You can only enjoy it in Kobe–also, the shop sells other puddings mixed with seasonal fruits, so don’t miss those either!

     

    Kobe MILK

    Address: Shin-Motomachi Building 1F (1 Motomachi-dori, Chuo-ku, Kobe)

    Hours: Weekdays 9:30-19:00 / Weekends 9:30-19:30

    Official Site: https://kobe-milk.com

    For Kyary’s final stop, the singer visited the Moore House, a cafe located in a building with over 100 years of history. Guests are surrounded by greenery, and the Western-style building is incredibly elegant. The Strawberry Mille-feuille Kyary ordered was created by an expert patissier and based on the strawberry mille-feuille recipe from the legendary French restaurant Maxim’s de Paris in Ginza. A generous amount of custard cream complements the crispy pie crust and enhances the sweetness of the fresh strawberries. We’d recommend it with a glass of champagne–if you’re of age.

    Kitano Ijin-kan Moore House

    Address: 2-9-3 Kitanocho, Chuo-ku, Kobe

    Hours: 11:00-17:00

    Closed Tuesdays

    Official Site: https://www.kitanomoore.com/cafe/

     

    The streets of Kobe are packed with sweets that you can only enjoy if you visit. Why not come experience these incredible spots like Kyary did?

     

    Kobe Sweets Trailer: https://youtu.be/Sx9B1ZdAvlI

  • Report: Kyary Pamyu Pamyu’s Tasty Time in Gastropolis Kobe – Kobe Beef & Nada Sake Edition

    02.December.2022 | FEATURES / FOOD / SPOT

    Kobe is filled with famous sightseeing spots like the nostalgic Ijinkan neighborhood and port. The city is packed with fashionable shops and restaurants and is highly regarded for its Kobe beef restaurants and tasty local spirits.

     

    Facing the Seto Inland Sea, Kobe is surrounded by rich nature and produces plenty of tasty veggies while also bringing in tons of fresh fish. The port city, with over 150 years of history, has fostered a unique and diverse culinary culture.

     

    Recently, Kyary Pamyu Pamyu began starring in a series of promotional videos for the Gastropolis Kobe project. The artist traveled to the city to partake in plenty of delicious fare, and MOSHI MOSHI NIPPON tagged along. Let’s take a look at her top picks!

     

    Kobe beef is the first thing that comes to mind when you hear the name of this Japanese city, right?

    Teppanyaki restaurant Tajima, located in the Kobe Portopia Hotel, serves Kobe beef along with other Japanese black beef, seafood, and seasonal vegetables.

    Kyary ordered the Kobe beef loin and seasonal grilled vegetables, watching with excitement as the chef prepared the meal in front of her. The steak is made from carefully selected Kobe beef and melts in your mouth. Tajima has private rooms as well as counter seating, making it a perfect location for everything from a family get-together to a first date.

     

    Teppanyaki Tajima

    Address: Kobe Portopia Hotel 2F (6-10-1 Minatojima Nakamachi, Chuo-ku, Kobe)

    Hours:

    11:30-14:30

    17:30-21:30 *Open at 17:00 on weekends and holidays

    Open Daily

    Official site:https://www.portopia.co.jp/restaurant/detail/tajima/

     

    What goes better with Kobe beef than local sake? One area of the city, Nada Gogou, has an incredibly high concentration of sake breweries.

     

    Nada Gogo Sake Brewery opened in April 2022 in a renovated building that was formerly the location of Kenbishi, a long-established local sake brewer with over 500 years of history.

     

    Visitors can enjoy sake and cuisine from 26 breweries in the area under the themes of ‘Seasonal, Local, Compatible, Fermentation.’ Here, Kyary ordered the Nada Gogou Set which includes the best possible food and drink pairings. Limited to 100 servings each day, the set includes five different sake and three seasonal small plates perfecting for pairing. The drinks and food offerings change with the seasons, allowing guests to enjoy tons of unique flavors from the region no matter what time they visit.

    Nada Gogou Brewery

    Address: 3-11-2 Mikagehonmachi, Hagashinada-ku, Kobe

    Hours: 12:00-21:00 *Opens until 20:00 on Sunday and holidays

    Closed Monday-Thursday

    Official Site: https://nadagogo.com/

     

    GOCOCU is an all-day buffet restaurant in the Kobe Portopia Hotel where guests can enjoy dishes using carefully selected ingredients from the five Hyogo provinces (Settsu, Harima, Tajima, Tanba, and Awaji) with a spectacular view of Kobe. Visitors can enjoy the chef’s specialties including roasted and grilled dishes cooked in a custom-made stone oven. The restaurant is also known for its selection of alcoholic beverages, and Kyary enjoyed the Fukuju Junmai Ginjo. This particular sake has won many awards in Japan and abroad, including a gold medal at the National Sake Competition for three consecutive years. Popular for its smooth rice flavor, this well-loved brand uses rice and rice malt grown in Hyogo Prefecture. Adults can enjoy this and many more delicious beverages during buffet hours and cocktail hours after 8:30 or 9:00 on Saturdays, Sundays, and holidays.

     

    GOCOCU ~Blessings of the Five Kingdoms~

    Address: Kobe Portopia Hotel 30F (6-10-1 Minatojima Nakamachi, Chuo-ku, Kobe)

    Hours: 7:00-10:30, 11:30-15:00, 17:30-21:00, 20:30-23:00

    Open Daily

    Official Site: https://www.portopia.co.jp/restaurant/detail/gococu/

    Founded in 1659, Kiku Masamune is a leader in the sake industry. We visited the Kiku Masamune Sake Factory, opened to commemorate the 50th anniversary of its handy barreled sake, perfect for allowing customers to enjoy barrel-aged sake at home easily. Visitors can enjoy browsing sake barrels, with many created using traditional barrel making techniques that are still used today. They can also enjoy an exhibition of Yoshino cedar, the material used to make the barrels. Tours are by appointment only. Reservations are taken on a first-come, first-served basis, so early reservations are recommended!

    Kiku Masamune Sake Factory

    Address: Uozaki Nishimachi, Higashinada-ku, Kobe

    Tour Times: 10:30~, 14:00~, 15:00~ (Each tour is approximately 30 minutes.)

    Closed during New Year’s holidays.

    Official Site: https://www.kikumasamune.co.jp/tarusake-mf/

    *No outside food or beverages are allowed inside the factory. Tastings are available at the Memorial Hall after the tour.

     

    After reading this, you’re interested in coming to Kobe, right? Enjoy some of this savory fare the next time you’re in the area. 

     

    Kobe Beef Version:https://youtu.be/-HrNq6JGO3A

     

    Nada Sake Version: https://youtu.be/cd9_f59NWIw

  • KAWAII LAB. Report #14 ~Makeup Tips from your Favorite Idols!~

    02.December.2022 | FASHION / FEATURES / MUSIC

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

     

    A while back in Report #12, we chatted with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa about their makeup routine and tips. This time, we’re asking Noel Hayase, Suzuka Chinzei, Mana Manaka, and Amane Tsukiashi to share their thoughts on makeup!

     

    Tell us about your favorite lipsticks and what makes them special!

    Noel Hayase

    When I do my own makeup, I use b idol’s Glossy Lip No. 08 and then layer PERIPERA’s G Tint No. 06 on the inside. I’ve tried so many b idol lipsticks and I finally found one that matches my skin color perfectly. The tinted one was a gift but I love applying it on the inside of my lips–it gives this neat blood-colored look. It also doesn’t fade which is awesome.

     

    Suzuka Chinzei

    I like THREE Lyrical Lipstick Bloom 11 RUN FREE. 

    The texture is soft, the color doesn’t fade, and the color is really cute. When I found it, I was so thrilled–it was the exact color I was looking for. Seriously, it’s the best lipstick! It’s honestly all I use in fall and winter♡

     

    -Mana Manaka

    Jill Stuart’s lip oil!

    We call the people who support us Soragumi, and some of them gave us these gifts along with letters and flowers after our first solo concert. We were so happy☁️

    I love the colors and the cloth wrapping, but I feel like it would be such a waste if I ran out so I only carry them as good luck charms. (Laugh)

     

    -Amane Tsukiashi

    DIOR ADDICT 524 DIORETTE

    DIOR ADDICT Maximizer 103 Pure Gold (This one was a gift🙇‍♂️) 

    04 rom&nd Dewiful Water Tint

    I have so many favorite lipsticks, but lately I’ve been into layering this shimmery gold maximizer with brown, orange, red, and darker lip shades. It’s really cute!🤍

     

    What do you use for your foundation?

    -Noel Hayase

    I don’t put a lot on my skin, but I do apply a makeup primer called UV Idea XL Protection Tone-Up by La Roche-Posay first. After that, I use Dior Skin Forever Skin Correct Concealer to hide dark circles and redness. That’s all!

     

    -Suzuka Chinzei

    I moisturize with VT’s CICA cream. Depending on the weather, I’ll apply Chant a Charm sunscreen followed by The Skin Minimalist by Decorte. I put on powder last. I use CANMAKE’s Secret Beauty Powder or Elegance’s La Poudre Haute Nuance. No foundation for me!

     

    -Mana Manaka

    These were also gifts, but I use Lunasol sunscreen, Dior primer, and foundation!

    The bottle is really beautiful, with the engraving…❤️

    I ran out of powder when I was in Thailand recently, so I’m just using what I bought locally!

    I don’t know if it’s because it’s makeup from a really hot country, but it goes on so smoothly that it doesn’t feel sticky at all, even with a mask on. I’ve been using it even after I got back to Japan!

     

    -Amane Tsukiashi

    CHANEL Base Hydra Luminere

    (I might upgrade.)

    CHANEL Fluid Foundation de CHANEL B10

    Dior Forever Skin Correct Concealer 0N

    SUQQU Oil Rich Glow Loose Powder

    clé de peau BEAUTÉ LE REHAUSSEUR D’ÉCLAT 105 (This was a gift! 🙇‍♂️)

     

    What do you typically do when it comes to skincare?

    -Noel Hayase

    First, I use &honey cleansing balm to remove my makeup. When I heard that you could cleanse and wash your face at the same time, I gave it a try and it was amazing, so I’m never going back. After my bath and before putting on my makeup, I use a complete skin care set like La Roche-Posay’s skincare set, which includes mist lotion, toner, and skin cream. It’s not cheap, but since I started using it my skin feels so incredible. Remember to always buy products depending on what kind of skin you have!

     

    -Suzuka Chinzei

    Before makeup in the morning, I always cleanse with Bioderma. If I don’t feel moisturized enough, I apply a lotion emulsion. After cleansing at night, I use Bioderma again and then a toner emulsion. Sometimes I like doing face masks, and when I do, I use Mediplorer’s CO2 Sheet Mask. It was recommended to me by someone with really beautiful skin and it’s amazing. I also use a Cell Cure. It’s crazy after how much dirt it removes. (Laugh)

     

    -Mana Manaka

    I use lotion, then a face mask, then a serum!

    When I used the MediHeal mask that Luna recommended, I was so surprised at how good it was that I started buying and trying tons of different masks.

    I’m trying different things to see what fits and what doesn’t, and lately I’ve been buying a lot of Korean masks.

     

    Amane Tsukiashi

    I haven’t been doing much skincare, but I have been moisturizing a lot lately since my skin gets super dry. On some days I’ll do a face mask and use steam. On the day before an important photo shoot, I use my favorite CellCure 4t Plus.

     

    Oh no! You’re running late! You only have time to apply one product! What part of your face will you focus on and why?

    -Noel Hayase

    I’d only do eye makeup. In this day and age, everyone wears masks, so when you meet someone, you always make eye contact, right? Besides, if it’s just eye makeup, I can get by without base makeup, and I can do the rest of my makeup whenever. (Laugh)

     

    -Suzuka Chinzei

    I just need sunscreen!

    Sunscreen is life. It’s so important!

    Starting when I was in junior high, my parents told me to wear sunscreen, so I can’t imagine not doing it now. No matter how busy I am, I put on sunscreen, even while walking to the station.

    I was on the track team in junior high and I’d put some on every 30 minutes. 

    At the time I thought it was so annoying, but now I’m so glad my mom told me to do it. 

    (Strangely enough, my mom doesn’t wear sunscreen at all.)

     

    -Mana Manaka

    On days when I actually have a whole day off or if I’m just at rehearsal, I don’t wear makeup. I hide behind a mask and a hat! (Laugh)

    If I use anything at all, it’s sunscreen or foundation with sunscreen in it.

    It covers my eyebrows and eyes so much that I can’t see at all, but I do want to prevent spots!!! (Laugh)

     

    -Amane Tsukiashi

    Eyes!

    I always think that wearing eye makeup makes a huge difference. 

    I’d want to do my eyebrows too, but at least I can hide them with my bangs. Eyes it is!

     

  • Kyary Pamyu Pamyu Returns to America to Perform Only Half a Year After Coachella

    08.November.2022 | FES / MUSIC

    On October 29, Kyary Pamyu Pamyu took part in Porter Robinson’s Second Sky Music Festival in Oakland, California. The following day, the popular singer also appeared at Porter Robinson + Friends, an afterparty event held in San Francisco. American fans are finding their excitement at a fever pitch as the Harajuku-based artist continues to perform abroad!

     

    Kyary Pamyu Pamyu recently made headlines when she performed an unprecedented 62 songs at Nippon Budokan on October 19 during the final stop on her 10th-anniversary tour. Following this impressive feat, Kyary performed at yet another festival in Japan before hastily returning to the United States following her show-stopping performance at Coachella half a year ago.

     

    Porter Robinson’s Second Sky Music Festival was hosted by and featured performances by internationally acclaimed DJ and producer Porter Robinson. Other important figures in the dance music scene also appeared including SKRILLEX and RL GRIME.

     

    The event took place in a large parking lot adjacent to the Oakland Coliseum, home of the Oakland Athletics MLB team. Since the show took place close to Halloween, plenty of decorations could be found, and fans lined up from the early morning to get inside.

     

    Although Kyary’s performance was scheduled for quite early in the day, the audience sprawled out as far as the eye could see. As DE.BA.YA.SHI. 2021 began to play, fans began to excitedly call out Kyary’s name. In Japan, regulations are in place to stop the spread of the coronavirus, meaning that audience members are forbidden to yell during concerts–but no such precaution exists in the U.S. It was clear that Kyary was beyond excited to hear the audience’s enthusiasm, and as the show began, the artist called out “Second Sky,” to which the fans responded with excited cries. 

     

    The audience danced wildly to Candy Racer and Dodonpa, two of Kyary’s most peppy tracks, which played in succession. The singer did her best to speak English. “Hello! I’m Kyary Pamyu Pamyu from Japan,” she began. She then complimented a fan in full Kyary cosplay. “Wow! Nice costume! PONPONPON costume, so nice,” she said.

    During CANDY CANDY -Remix-, the audience raised their hands high in the air as they followed Kyary’s instructions to jump, swaying from left to right. As the audience moved in sync, a number of hit tracks began to play, including Harajuku Iyahoi and Tsukematsukeru. However, nothing could match the excitement of the moment that the intro to PONPONPON began to play. Porter Robinson, who was watching the live performance from the side of the stage, was moved to tears, and everyone could feel how big Kyary’s presence was for local fans.

    Kyary’s performance at the Coachella Valley Music and Arts Festival in April of this year became a hot topic, showing that Kyary is still incredibly popular in the U.S. ten years after her major debut.

     

    In addition to her largest national tour to date, Kyary has made numerous appearances at music festivals in Japan and abroad in 2022. The artist’s first overseas performance during her 11th year as a performer was an incredible success and bodes well for Kyary’s future.

     

    Setlist
    2022.10.29 “Second Sky Music Festival”
    OP. DE.BA.YA.SHI.2021
    1. Candy Racer
    2. Dodonpa
    3.Invader Invader
    4. CANDY CANDY –Remix-
    5. Ninja Re Bang Bang –Steve Aoki Remix-
    6. Harajuku Iyahoi
    7. Tsukematsukeru
    8. PONPONPON –Extended Mix-
    9. Fashion Monster

    2022.10.30 “Porter Robinson + Friends”
    OP. DE.BA.YA.SHI.2021
    1. Candy Racer
    2. Ninja Re Bang Bang
    3. CANDY CANDY
    4.Crazy Party Night-Pumpkins Strike Back-
    5. Kira Kira Killer
    6. Isshin Doutai
    7. Harajuku Iyahoi
    8. Fashion Monster
    9. PONPONPON

  • KAWAII LAB. Report #13: FRUITS ZIPPER ~From Harajuku to Thailand~

    04.November.2022 | FEATURES / MUSIC / SPOT

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.”

     

    This summer, the group’s track Watashino Ichiban Kawaiitokoro took off on TikTok with the music video racking up over 500 million plays, propelling the girls into the idol spotlight. Along with regular monthly performances, tickets for the girl’s first solo concert in September and their second solo concert in November were sold out immediately. FRUITS ZIPPER is scheduled to go on tour in Tokyo, Nagoya, and Osaka in February 2023, and even the fashion industry has become obsessed, with the group serving as the seasonal ambassadors for Samantha Vega starting in August 2022.

     

    Only six months after its debut, the members of FRUITS ZIPPER are already taking their first steps outside of Harajuku. Their first overseas trip was to Thailand, called the land of smiles. 

     

    FRUITS ZIPPER performed as one of more than 50 artists representing Thailand and Japan at the THAI-JAPAN ICONIC MUSIC FEST 2022 from October 21 to October 23. The music festival was held to commemorate the 135th anniversary of diplomatic relations between Thailand and Japan.

     

    Four different stages were set up during the event, and FRUITS ZIPPER managed to attract fans not only from Japan, but from Thailand, Malaysia, Hong Kong, Myanmar, the Philippines, and other Asian countries. Many guests even knew the choreography to a number of FRUITS ZIPPER songs, including, of course, Watashino Ichiban Kawaiitokoro. The audience was thrilled when the members addressed them in Thai, and a collaboration interview video shot with local idols was also taken. It’s now available on FRUITS ZIPPER’s TikTok channel, so check it out!

     

    We sat down with the seven members of FRUITS ZIPPER to hear about their best memories from Thailand!

     

     

    -How did you feel about your first overseas trip to Thailand?

     

    Noel Hayase

    “It was our first time performing in Thailand. Not many people knew who we were and we were far away from home, but people welcomed us with open arms. So many people came to watch us, and I was happy to see the audience dancing along to the songs!”

     

    Yui Sakurai

    “When I became an idol two years ago, Thai fans really supported me. Back then, I told them I’d love to come to see them, but I never got the chance.


    I’m happy that I was about to finally achieve that goal, or my dream, I guess, of going to Thailand to meet all of those fans. There were so many more people waiting for me than I could have imagined, and even though we couldn’t communicate very well with the language barrier, we could easily communicate through music. I was so happy.”

     

    Karen Matsumoto

    “So many non-Japanese fans came out to support us! Even though they didn’t speak Japanese, they did their best to tell us they were rooting for us, and that they loved us. I was so happy, I can’t wait to go back!”

     

    Mana Manaka

    “This was my first visit to Thailand, and part of me felt a little uneasy since everything felt so different when compared to live shows in Japan. I was allowed to take pictures and to really use my voice, and the stage configuration was really confusing. But everyone in Thailand was super welcoming and kind, and I was so happy to see them trying to learn Japanese. They’d listen to me talk and nod, looking me in the eyes, even if they didn’t understand what I was saying. It was a wonderful trip that reminded me how excited I am to travel abroad. I hope I can see everyone in Thailand again, thank you so much!”

     

    Luna Nakagawa

    “Even though I’ve been an idol for a while, this was my first trip overseas. Going to Thailand had always been a dream of mine, but at the same time, I was nervous. I didn’t know what kind of fans I’d find there, or if there would be any fans at all. But the Thai people were so unbelievably kind.


    During our performance, a girl held up a board that said ‘Lunapi’ and waved a purple penlight. She shouted that she was looking so forward to meeting me, and it made me so happy.

    We started to share information with the Thai people after our performance was decided, but it seemed that they had known about us before that. I felt that so many people had been excited about coming to see us, and now I just want to go to Thailand again to see everyone a second time. Kob kun kaa!

     

    Amane Tsukiashi

    “This was the first time I had visited Thailand, and I thought it was so beautiful. Seeing ICONSIAM was unbelievable–the biggest building I’d ever seen! I was so happy to see the fans, and so many told me that they had been waiting to meet us. Thank you so much.”

     

    Suzuka Chinzei

    “Before going to Thailand, I wondered how many local people knew about FRUITS ZIPPER and how many would actually come to see us. When we actually took the stage on the first day, there were so many Thai people, and Japanese people too! Since I was able to use my voice to the fullest in Thailand, I was thrilled when the audience could sing along with the ‘Ne, ne, ne’ part in Watashino Ichiban Kawaiitokoro! This live show was so unique to Thailand, and it felt so much freer than live shows are in Japan right now with all the restrictions. Since there was a language barrier, I wanted to put all of my feelings and emotions into my performance. I felt like I could communicate with the audience with my eyes, and those three days of performances were so unforgettable. We’ll be back and we’ll be even stronger, so wait for us until then! Kob kun kaa!

     

    FRUITS ZIPPER is on course to become a smash hit not only in Japan, but around the world.

     

  • Atarashii Gakko! Releases New Song ‘HANAKO’

    02.November.2022 | MUSIC

    On October 31, the dance and vocal unit Atarashii Gakko! released their new song HANAKO via 88rising.

     

    Atarashii Gakko! made their world debut last year through the record label 88rising. This year, the group held a successful solo concert at Zepp DiverCity in May, followed by two sold-out solo concerts in the U.S. and a five-show U.S. tour including an appearance at the Head in the Clouds festival organized by 88rising. In a relatively short time, Atarashii Gakko! has become a smash hit with fans abroad.

     

    The new song HANAKO is based on the classic Japanese school horror story Hanako-san. The urban legend tells the story of a young girl who haunts school toilets. Manny Mark produced the song, following his involvement in the group’s previous tracks. The lyrics were written by Atarashii Gakko! themselves and the track has a bizarre yet cutesy vibe.

     

    The lyric video for HANAKO was released at midnight on October 31, with the music video dropping at 13:00 on the same day. The unintentionally chilling, ghost-story-style video set in an elementary school is also sure to make an impression.

     

    Comment from the Members

    HANAKO is the perfect spooky song for Halloween and we’re happy to release it on October 31.

     

    The song was actually being made concurrently with SNACKTIME, which we released last year! (With Money Mark, of course.)

     

    The four of us would have meetings about the melody and lyrics while we were in LA. We stopped working on the song when it was still in the demo phase, but when we went to LA this summer, we worked with Money Mark to evolve it into something new. As we continued to build it, it became creepier and creepier.

     

    It’s a ghost story. It’s all about being terrified, but also about being curious. Hanako is a popular urban legend in Japan about a ghost that haunts school bathrooms. In the legend, if you say the ghost’s name three times, it might respond…or even appear in front of you.”

     

  • Japanese Artists to Perform in MetaTokyo Area at Metaverse Music Festival

    02.November.2022 | Uncategorized

    Metaverse Music Festival will feature a MetaTokyo area this year! The event is being organized by Decentraland, a global Web3 Metaverse platform. A number of Japanese artists will perform, including Edo Lena, MISOSHITA, and Atarashii Gakko! 

     

    In the special MetaTokyo area, a giant Metaani x Kyary Pamyu Pamyu character will be dancing to the beat. The popular collab appeared in April of this year and was an instant hit with NFT fans around the world. Those with an interest in Japanese culture can also enjoy some unique content streamed in the area. The Metaverse Music Festival will be held from November 10 until November 13, 2022.

     

    Participating Japanese Artists

    According to a recent announcement from Decentraland, Ozzy Osbourne, Soulja Boy, Dillon Francis, SNH48, and others will perform at OZZFEST, a festival organized by Ozzy Osbourne. Atarashii Gakko! will perform on the main Tower of Babel Stage.

    The festival area will also feature special stages and areas in collaboration with a number of partners. MetaTokyo is one such partner sure to be a hit with audiences around the world!

     

    Within the MetaTokyo area, Metaverse diva and artist Edo Lena and Metaverse creator MISOSHITA will perform. Other J-pop artists are scheduled to perform for audiences worldwide.

     

    Giant Metaani x Kyary Pamyu Pamyu 

    A giant Metaani x Kyary Pamyu Pamyu will appear within the Metaverse. First appearing in April 2022, guests will be treated to Kyary’s popular song Dodonpa when they first enter, and will be able to take selfies with the huge character in a way not possible in the real world.

  • Kyary Pamyu Pamyu and Katy Perry to Perform Together for the First Time at True Colors Festival THE CONCERT 2022

    26.October.2022 | MUSIC

    The Nippon Foundation has been supporting people with disabilities in Japan and abroad for over fifty years. To mark this incredible milestone, True Colors Festival THE CONCERT 2022 will be held on November 19 and 20 at Tokyo Garden Theater. The performance aims to inspire fans to express their uniqueness. 

     

    Kyary Pamyu Pamyu will perform as a guest performer on both days of the concert, which stands to be one of the largest live events in the world put on by artists with disabilities.

     

    Kyary became a smash hit with audiences worldwide after Katy Perry praised her PONPONPON music video on Twitter, and the two are said to be fans of one another. This will be the first time that the two pop icons will perform on stage together. 

     

    “I’m looking forward to performing with so many unique artists from around the world,” Kyary said in a statement. “I’m so happy that I’m going to live my dream of performing with Katy!” 

     

  • ASOBISYSTEM Begins Auditions for New Idols Aiming for Global Popularity

    18.October.2022 | BUSINESS

    A leader in the world of Japanese pop culture, ASOBISYSTEM has announced a new idol audition under the KAWAII LAB project, launched in February to introduce Japan’s popular idol culture to the world.

     

    Those looking to apply will need to meet a few requirements. The project is searching for females between 10 and 22 years old who are not only good singers and dancers but also have unique personalities and charm. Whether an applicant has never set foot on stage before or has been an idol for years, anyone is welcome to apply. 

     

    Those who pass the audition are scheduled to debut in 2023, either as part of a new idol group, as solo artists, or as VTubers, all with the aim of global expansion.

     

    Applications will be accepted until November 13. If you’ve always wanted to become an idol, now’s your chance!

     

     

    KAWAII LAB. AUDITION 2022

    Application Period: October 14 – November 13, 2022

    How to Apply: Submit an application through the official LINE channel

    Applicant Requirements:
    ・Female, age 10-22
    ・Some experience is preferred, but newcomers welcome to apply

    ・Must be able to take lessons and perform live in Tokyo

    ・If you are currently under contract with another firm or label, please apply after obtaining proper permission from your firm or label.

    Perks: The office will cover the costs of all activities (lessons, costumes, recording time, transportation, lodging, etc.)

    Application Procedure: After adding the official audition LINE account as a friend from the official website, please send us the following information: a photo (one full-body and one close-up), and a 30-second self-introduction video explaining why you should be chosen.

     

     

    KAWAII LAB. Affiliated Artists

     

    FRUITS ZIPPER

    Under the concept of ‘from Harajuku to the world,’ FRUITS ZIPPER shares what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase.

    Twitter:https://twitter.com/fruits_zipper
    Instagram:https://instagram.com/fruits_zipper
    YouTube:https://www.youtube.com/channel/UCW8Q9LBGGBgK6a-u0C0h95A
    TikTok:https://vt.tiktok.com/ZSen7dJAT/

     

    IDOLATERThis CULTURE HOLIC  group explores the boundaries of music, fashion, and other unique aspects of popular culture through a unique idol perspective.

    Official HP:https://note.com/idolater
    Twitter:https://twitter.com/Official_IDLT
    Instagram:https://www.instagram.com/idolater_official/
    YouTube:https://www.youtube.com/IDOLATER

  • KAWAII LAB. Report #12: Idol Perfect Makeup Tips from FRUITS ZIPPER

    14.October.2022 | FASHION / FEATURES

    FRUITS ZIPPER, a new idol group from ASOBISYSTEM, has a simple concept: “From Harajuku to the World.” Ready to transmit what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their soon-to-be global fanbase, the group consists of seven members: Amane Tsukiashi, Suzuka Chinzei, Yui Sakurai, Luna Nakagawa, Mana Manaka, Karen Matsumoto, and Noel Hayase.

     

    We sat down with Karen Matsumoto, Yui Sakurai, and Luna Nakagawa to chat about all things makeup!

     

    What cosmetics do you want to use for the rest of your life?

    -Yui Sakurai

    Yves Saint Laurent Radiant Touch.

    It gives this incredibly natural-looking 3D effect!

     

    Powder and stick highlighters are great sometimes too, but when I really want to look glamorous, this is my pick! Only Radiant Touch can give you that natural look without being too heavy.

     

    And when you look tired, it can really brighten up your face. It gets rid of things that your concealer can’t erase, like dark circles and lines. 

     

    -Luna Nakagawa

    I’d choose Canmake’s Marshmallow Finish Powder! I have sensitive skin that gets irritated really easily, so I can’t use foundation, but this powder is great. I can wash it off easily, it’s free of additives, and it’s fragrance and alcohol-free. I want to use it for the rest of my life because it makes my skin look so soft and fluffy🥺

     

    -Karen Matsumoto

    Bobbi Brown’s glitter!

     

    When I use it during concerts, I get compliments from so many people, even backstage! I like using it beneath my eyes!

     

    Tell us something non-negotiable about your makeup. What is something you always do?

    -Yui Sakurai

    Shading and eye shadow!

     

    Shading and contouring give me a special kind of depth. I consider it something like magic, something that gives me my ideal look, so it’s something I have to do!

     

    When I’m doing my idol makeup, putting on eye shadow is something I really cherish.! I’ve been experimenting with different ways to apply it. It’s something that can really make an impact, and depending on how you do it, people can have a totally different impression of you. I’m doing my research to make it as cute as possible!

     

    -Luna Nakagawa

    I have to use eye shadow beneath my eyes!

     

    I like using a darker color, like Bordeaux, to make my eyes really pop!

     

    -Karen Matsumoto

    My eyelashes! I can really only beat the others makeup-wise with my eyelashes, so I always curl them and make them look their best! ♡ 

    Also, I like to apply a bolder pink blush to my cheeks! ♡

     

    What’s something readers can do to emulate your look?

    -Yui Sakurai

    Focus on the puffiness under your eyes! I’ve always gotten compliments on my puffy eyes since I was a kid, so I try to use that to my advantage when applying makeup!

    To plump them up, I add a little liquid liner, concealer, and glitter, and BAM, perfection! (laughs)

     

    -Luna Nakagawa

    It’s all about using eye shadow under the eyes…but I have almond-shaped eyes, so it’s not something that everyone can do!

     

    -Karen Matsumoto

    Eyelashes!!

     

    You’re about to be stranded on a deserted island. What are the three makeup products you take along with you?

    -Yui Sakurai

    Lipstick, concealer, and eyebrow powder.

     

    I thought that as long as I had these three things, I could still do a basic face. (laughs)

     

    I wanna bring more!! (laughs)

     

    -Luna Nakagawa

    Eyebrow pencil, La Roche-Posay Primer, and Marshmallow Finish Powder!

     

    -Karen Matsumoto

    An eyelash curler, blush, and lipstick!

     

    Did you enjoy learning more about the member’s favorite cosmetics? Their tips might help you to become an idol someday!

     

    Next week’s KAWAII LAB report will focus on IDOLATER, so be sure to check it out!

  • ASOBISYSTEM to Launch CityPop Tokyo NFT Project

    12.October.2022 | ANIME&GAME / FASHION

    ASOBISYSTEM is set to launch an NFT Project named “CityPop Tokyo” to revolutionize the entertainment industry. The project is being refined by ASOBISYSTEM, UPBOND, and Kingdom Labs, and is seeking to create a breakthrough in the standard NFT business model. ASOBISYSTEM is a leading Japanese artist management and entertainment production company. The CityPop Tokyo NFTs are “virtual models” that can be used for cultural, fashion, and multimedia projects. This innovative project aims to spread Japanese culture to a global audience through Web 3.0 technology and by reimagining the utility of NFTs.

    CityPop is a music genre that was born in Japan during the 1970s and 1980s and subsequently became popular among global millennials and Gen-Z. CityPop is strongly influenced by Western melodies and infuses a wide range of musical styles, including soft rock, R&B, Funk and Boogie. The CityPop Tokyo NFT project will issue a total of 1,984 unique NFT collectibles. Each NFT will be a stylized anime character drawn by Natsumi Sato, and users will be able to generate content, backstories, and help build their NFT characters into virtual models.

    As an intersection of art, technology, and entertainment, “CityPop Tokyo” will revolutionize both the business model and utilities for NFTs. Each user will be encouraged to help develop their NFT characters into fashion models and cultural influencers. Through user-generated content and ASOBISYSTEM’s partnerships in both entertainment and media, new “virtual models” and “virtual stars” can be created.

    CityPop Tokyo aims to showcase how NFTs can be utilized to create the next generation of “virtual stars” to reshape the global entertainment scene.

     

     

    〈NFT Sample〉

     

     

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