Social Media Anime Series ‘Genba no Megami’ Features ASOBISYSTEM & Kajikawa’s Construction Characters as Goddesses

12.November.2020 | ANIME&GAME

Earlier this year, Kajikawa Corportation and ASOBISYSTEM CO., LTD announced their efforts to rebrand the perceived image of the construction industry in Japan with the launch of the 3K Project. This introduced a series of characters, Corny, Gungun & Nonnon, Scoppy, and Metty, a band of construction tools and equipment, to revamp the industry into something kawaii.

 

Kajikawa and ASOBISYSTEM have announced that the first episode of an original 3K Project anime series entitled Genba no Megami (‘Goddesses at the Site’) will be released on November 20, 2020. The first teaser trailer and cast members were revealed today (November 12).

 

What is the 3K Project?

The three “K’s” of the 3K Project are the Japanese words Kawaii (cute), Kirei (clean), and Kirakira (shiny). Construction work is generally perceived by a different set K’s: Kitsui (severe), Kitanai (dirty), and Kiken (dangerous), but the number of young people, both men and women, working in the industry in Japan is on the rise, resulting in the work environment changing too. That’s where Kajikawa Corporation and ASOBISYSTEM’s 3K Project comes in, which aims to rebrand the industry.

 

3k Project GIF stamps break 15 million views

A set of GIF stickers of the 3K Project characters were released on GIPHY back in August which have been viewed more than 15 million time since they hit the platform (as of October 30, 2020). Fans can now look forward to seeing the characters fully animated in the all-new series.

 

The 3K Project characters were actually Goddesses all along

The story follows a group of Goddesses who, for reasons unknown, are­ sent on a mission by God to inspect construction sites on earth. The Goddesses decide to transform themselves into various construction tools so as to blend in with their environment. They interact with the staff at the sites in their disguised forms, during which they discover something interesting.

 

Genba no Megami is a series full of laughs and tears that will air on social media. The first episode is set to drop on Friday November 20, 2020.

 

Teaser Trailer

Cast Line-up & Interview

Below are the three questions asked to each cast member. The number next to their answers correspond to the numbered questions below.

 

1. Give us your impressions of your character, such as when you first saw their illustration, along with your enthusiasm for the series.
2. Do you have a favourite scene or line, or is there anything in the series you found yourself paying particular attention to?
3. Please give a final word to everybody watching the series.

 

・Scoppy (Voiced by: Aimi Tanaka)

Scoppy’s temporary form is a spade. She’s a modern-day Goddess who will lend an ear to someone no matter what they’re going through. She’s really interested in becoming a YouTuber.

 

Aimi Tanaka | Comment

1. The characters are so cute, it got me really excited! My character looked innocent in the illustration I was given, so I channelled that during recording. The anime has good pacing, similar to short-episode anime, and I was conscious not to take away from its playful atmosphere!

 

2. The fact that this series is about Goddesses who… live?… inside of tools at [construction] sites I think adds a different level of amusement than if they were anthropomorphised! I also had to record singing alongside my regular lines, so I really liked that part. It’s really pop and trendy.

 

3. It’s a short series so I think people can watch it pretty casually. And every character is so cute, they each have their own personalities! I hope you enjoy watching the Goddesses at work (or is this their normal life now?)

 

・Corny (Voiced by: Yū Serizawa)

Corny’s temporary form is a traffic cone. She’s a talkative tsundere Goddess with a cold tone. She’s also moved to tears more than anyone else in the group.

 

Yū Serizawa | Comment

1. The Goddesses have swooped down onto the construction sites! A pretty exciting settings, don’t you think? The Goddesses are beautiful, and when they transform they have a cute pop look to them. Their dialogue with the new person is just the best too! In any case, the pacing is great so I had a lot of fun recording for it!

 

2. I definitely have a favourite part! And that’s Corny! (lol) She’s a tsundere but easily brought to tears. There’s a lot of kindness behind her cool manner. Look forward to seeing her! Also, this is just a personal thing, but the part felt fresh and was a lot of fun, so look out for that part too!

 

3. It’s not every day that a Goddess appears in your life, but I find a happening like that really amusing, so I hope it gives you plenty of laughs! And I hope it’s something you can chill out and relax to after work! Definitely look forward to it!

 

・Metty (Voiced by: Arisa Date)

Metty’s temporary form is a hard hat. She’s quiet, talks gently, and tends to get sleepy easily. Even so, she cares about the little details.

 

Arisa Date | Comment

1. Finally, a carefree and fluffy-type girl, is what I thought when I saw her! I really like girls who talk like she does. I haven’t had many opportunities to voice characters like her, so I was super happy!

 

2. I really like the song! It’s only a minute long, but I really want to make a full version and release it!

 

3. Thank you for reading! If you like the show, please be sure to spread the word! If you do, there might even be a sequel…

 

・Gungun & Nonnon (Voiced by: Saki Yamakita)

Gungun and Nonnon’s temporary forms are work gloves. They’re twin sisters but they couldn’t be more different from each other, each with their own opinions. They’re easily identifiable with their red and green appearances.

 

Saki Yamakita | Comment

1. What a beautiful pair of twins! I couldn’t believe that I’d be voicing both of them! This is a series with laughs you can watch casually without getting worked up, and one I want to enjoy too.

 

2. The part in episode four when Gungun and Nonnon pull the construction worker on both sides was completely ad libbed. I imagined what kinds of things they’d both say to each other during the recording!

 

3. I’d be happy if you’re think of Gungun and Nonnon now whenever you see work gloves! (^^) Please enjoy the world of Genba no Megami.

 

Genba no Megami will air every Friday from November 20, 2020 for six episodes. For the latest information, please follow the official Twitter page below.

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    ‘The happy scent of flowers and grass after the rain,’ produced by Saki Shibata

    ainou 8 Fragrance Mist Eau de Toilette

     

    Nicknamed ‘Shibasaki,’ she is a model from Aichi Prefecture who is loved by women of all ages. During her time as a fashion model, she has appeared on the cover of popular women’s magazine mer for 12 consecutive months and has also appeared in numerous commercials and other mediums. She has also begun selling her clothing and vintage items overseas as part of a broadcast she produces and has collaborated with many other designers and brands. Shibata has traveled all over Japan to help revitalize small towns and has served as a PR ambassador for several outlying islands. 

     

    Rinko Murata

    ‘The unforgettably sweet scent of a bouquet,’ produced by Rinko Murata

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    Murata has appeared across a wide range of mediums, including in fashion magazines, on the radio, in web and TV advertising, and strutting the catwalk in fashion shows. She writes a popular online column titled ‘Curry Tokidoki Rinko Murata,’ where she catalogs her hobby of visiting curry shops, as well as ‘Pub Patrol,’ a series in Tabelog Magazine. Murata is active in product collaborations and has produced a number of popular products using her heightened sense of style. She also is the director of her own brand, idem. 

     

    Goto Yutaro

    ‘A scent that causes you to turn your head,’ produced by Goto Yutaro

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    Goto Yutaro was born on June 3, 1998, in Hiroshima prefecture. In 2016, he began his career as a vintage clothing store clerk before becoming a model known to the industry as being ‘too cute.’ He began his acting career in 2017 and has appeared in the popular drama series Trouble of the Blue Vampire and Cherry Magic! Thirty Years of Virginity Can Make You a Wizard?! With a number of films currently in the pipeline, the actor is expected to continue his upward trajectory as a unique talent on screen. The star is currently appearing in the NHK drama series Komi Can’t Communicate, as well as in theaters in both It’s a Summer Film and Kaguya-Sama: Love is War Final

     

  • 【LIVE REPORT】Atarashii Gakko! Tour Final: The Freshness and Bottomless Energy of a New Generation

    20.October.2021 | FEATURES / MUSIC

    On October 16, the four-member dance and vocal group Atarashii Gakko held a solo live “We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~” at TSUTAYA O-WEST in Tokyo. This marked the last day of the group’s current tour, stopping in Tokyo, Nagoya, and Osaka, and on display was handmade calligraphy from the members with one important message: ‘Enjoy NOW with all your heart.’ The stage was simple: a screen, a DJ booth, and four backlights. The group doesn’t need much more, their personalities overshadowing any excess clutter or added minutiae. For the background music, the girls chose Sabotage by the Beastie Boys, an American mainstay the four greatly respect.

    The concert began with the leader Suzuka shouting the words “Tokyo! Atarashii Gakko starts now!” The first track was Sekigae Gattuso, followed by Saishujinrui, with choreography seeming more like a gymnastics meet than a live show. The girls were in incredibly high spirits, with Suzuka quickly tearing off her jacket and the four showing no signs of holding back, dancing and singing while using their entire bodies as their instruments. The concert’s first half included Koibumi and Miyao, progressing into Koi no Shadanki, Ameyo no Seppun, and Okami no Uta, blending Showa-era sensibilities and sounds with Reiwa-era style and substance. The girls were, as always, funny, mixing comedy into their foolproof performances. Everything is one hundred percent: the singing, the dancing, and the acting. It’s hard to understand how they have the stamina for an entire concert.

    The second half of the concert began with their long-awaited new song Pineapple Kryptonite, produced by Money Mark, known for his work with The Beastie Boys in the 1990s. His experimental, lo-fi style has attracted attention over the years, still inspiring music fans in the 2010s. Perhaps his style is being passed down to the next generation through Atarashii Gakko!

    The group signed with American multi-media company 88rising in December 2020, and the label is attempting to introduce more unique Asian music to the US. In November, Atarashii Gakko is scheduled to perform at the Head in the CLOUDS festival in LA, which will bring together many artists from the 88rising family together for one massive event. In the current cultural climate with Korean pop-group BTS and Marvel film Shang-Chi seeing record amounts of popularity, it seems like the perfect time to introduce more eastern music to the US scene.

    During the show’s climax, the girls performed NAINAINAI and Freaks, two songs that show off their hip-hop side. The greatest thing about the group’s style is their complete coverage, able to swap between singing, dancing, acting, and rapping at the drop of a hat. Their talent is undeniable, and it’s able to reach a wide variety of different music fans from around the world. Mayoeba Toutoushi brought the show to an end, and Que Sera Sera wowed fans during the encore. Performing 15 songs, members Suzuka, Kanon, Rin, and Mizyu proved why they belong on an international stage–they blend the old and the new, and the standard with the bizarre. There’s no telling where Atarashii Gakko is heading next, but their successful career is certainly just getting started.

  • Kyary Pamyu Pamyu’s Song Dodonpa Gets Early Streaming Release, Lyric Video

    15.October.2021 | MUSIC

    Kyary Pamyu Pamyu’s new album Candy Racer isn’t coming until October 27, but the singer has released a new song early. Dodonpa is now available on streaming services, and a lyric video has been posted to YouTube. 

     

    Dodonpa Lyric Video


    Dodonpa is a more experimental track by the pop singer, written and composed by Yasutaka Nakata and featuring more scat and beatboxing elements. To match the catchy and upbeat percussion and fun lyrics, the new video is as vivid and colorful as it can be. We’d expect nothing less from Kyary!

     

    An official announcement has also been made on the label’s website encouraging creators to make and upload their own videos using Dodonpa as the background music if they follow specific rules. The best videos will be selected by Kyary and her staff, and will be featured in a playlist on the official Kyary Pamyu Pamyu YouTube channel! This contest will also be appearing on other SNS sites like TikTok, so keep an eye out and get creative!

     

    If you don’t speak Japanese, don’t worry! The lyrics themselves are nothing but fun sounds, and the video has subtitles in English, Spanish, Korean, and Chinese. Fans are also encouraged to use the song in vlogs and other creations. 

     

    What do you think of Kyary’s exciting new track? 

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