88rising is an American multi-media company founded by Sean Miyashiro in 2015. Described by Miyashiro as a “hybrid management, record label, video production, and marketing company,” 88rising became a big name in the US in just three years, focusing on signing Asian American and Asian artists like Joji and NIKI.
88rising is now welcoming a new name to the list: the four-member dance and vocal unit Atarashii Gakko no Leaders of ASOBISYSTEM, who will sign a contract to make their international debut in January 2021. They will serve positive and youthful Japanese energy under the name ATARASHII GAKKO!.
ATARASHII GAKKO! will perform at DOUBLE HAPPINESS Global Holiday Festival, a free global online music festival spearheaded by Dumbfoundead that’s set to stream for free via Eastern Standard Time on December 2, US Time (December 3 in Japan).