Atarashii Gakko no Leaders Make International Debut From 88rising

25.November.2020 | MUSIC

88rising is an American multi-media company founded by Sean Miyashiro in 2015. Described by Miyashiro as a “hybrid management, record label, video production, and marketing company,” 88rising became a big name in the US in just three years, focusing on signing Asian American and Asian artists like Joji and NIKI.

88rising is now welcoming a new name to the list: the four-member dance and vocal unit Atarashii Gakko no Leaders of ASOBISYSTEM, who will sign a contract to make their international debut in January 2021. They will serve positive and youthful Japanese energy under the name ATARASHII GAKKO!.

ATARASHII GAKKO! will perform at DOUBLE HAPPINESS Global Holiday Festival, a free global online music festival spearheaded by Dumbfoundead that’s set to stream for free via Eastern Standard Time on December 2, US Time (December 3 in Japan).

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    04.August.2021 | FES / MUSIC

    MUSER FEST. 2021 -MUSIC AID- is an upcoming virtual music festival, held on September 11 and 12. 

    The newly announced artists are ATARASHII GAKKO!, the 4-member performance dance unit, Jazzrronik, who will be performing as a trio,  CHAI, who have received high praise overseas, and fox capture plan, who have performed the theme songs for a variety of tv shows and films. 

    A live band performance from Yasuyuki Horigome has also been announced.

     

    19 performing artists have been unveiled so far, with artists from overseas being announced in the near future. You can watch a special comment from each artist on the MUSER Official YouTube channel.

     

    There will be exclusive digital content for those who purchase tickets to the event, including some that are already available to view by logging into the MUSER Fest official website and clicking My Page.

     

     

     

    Newly Announced Artists

    ATARASHII GAKKO!!

    Jazztronik

    CHAI

    fox capture plan

     

     

    Here you can see all previously announced acts:

     

    DAY1 August 11
    Original Love
    Cypress Ueno To Roberto Yoshino
    SIRUP
    SOIL & “PIMP” SESSIONS
    Doul
    D. A. N.
    CHAI
    NABOWA
    bonobos
    Yasuyuki Horigome (Band Set)
    YONA YONA WEEKENDERS

     

    DAY2 August 12
    ATARASHII GAKKO!!
    H ZETTRIO
    Sunny Day Service
    The fin.
    jizue
    Jazztronik
    Scha Dara Parr
    fox capture plan

     

    Get heated up this summer from the comfort of your own home with this online festival!

  • Casual footwear brand Crocs Japan and sneaker select shop atmos pink are set to host a summer pop-up event titled ‘Atokuro Natsumatsuri’ at atmos pink’s flagship store in Harajuku as well as online from July 31 to August 9.

    atmos is one of the leading sneaker brands in Japan, while Crocs is a staple of summertime footwear. Together, the two brands are set to deliver an array of summer season content with classic Japanese summer stalls, creating your own custom Crocs Jibbitz™, and more. Additionally, everyone who attends the event and buys something will enter for a chance to win some limited-edition merhandise.

     

    Starting on August 2, a line-up of Japanese artists will perform live on YouTube for the event, with names such as FAKY, Yurufuwa Gang, ELLE TERESA, CHAMELEON LIME WHOOPIEPIE, Atarashii Gakko no Leaders, and more.

  • Cardi B Acknowledges J-Pop Group ATARASHII GAKKO! on Twitter

    16.April.2021 | MUSIC

    A certain tweet made by US rapper Cardi B took the world by storm when she posted it on April 11.

     

    ATARASHII GAKKO! – NAINAINAI 

     

    ATARASHII GAKKO! & Warren Hue – Freaks

     

    Atarashii Gakkou no LIVE 2020.6.21 No-Audience LIVE on Thumva

     

    School uniform-clad Japanese girl group posted a video to Cardi B on Sunday where the four of them said “Hi, Cardi B!” in various unique position. ATARASHII GAKKO! may not have been ready for what was to come however, as the world-famous music artist replied, “Ommmmmgggg hi girls !!!!! Yaaa are tooo buteeee.” If you haven’t heard of ATARASHII GAKKO! before, you’ve been missing out big time, so strap in for a little history lesson.

     

    Initially known as Atarashii Gakkou no Leaders, the dance and vocal performance unit formed in Japan in 2015. The band came together as an expression of individuality and freedom in response to a “Good for nothing, intolerant society in an age where only the exemplary receive praise.” The band toured across Japan many times before announcing their international debut in January 2021 from the US music label 88rising where they would receive a name-change for their overseas activities: ATARASHII GAKKO. With this, the group set off in an effort to spreading Asian culture outside Japan.

     

    When I saw the name 88rising, I realised that this wasn’t the first time I was hearing of them. Three months prior to that, 88rising held a surprise live concert stream on their YouTube channel. My eyes clocked the thumbnail where I saw what looked like Japanese girls wearing school uniforms. Seeing that, I knew I just had to click on the video, and that’s exactly what I did, out of a sense of duty, not knowing anything about them. What I saw was a performance that took me aback. It was a mix of rock and infectious dance music, and at a glance, they in fact looked like a group of women. They were expressive beyond imagination—their nimble dance moves and humorous lyrics complemented each other, and really left an impression on me. It felt fresh. So seeing Cardi B’s tweet, it all came together, and I thought, “It’s them!!”

     

    ATARASHII GAKKO’s international debut track NAINAINAI is a relatable one about feelings towards school life and pondering to yourself. Their incredible performance in the music video makes it look like a scene out of a drama series. Their latest song FREAKS was made in collaboration with Indonesian rapper Warren Hue and shows how amazing they really are even more so, coupled with some must-see artistic visuals.

     

    On their official YouTube channel, you can watch a performance from them held back in June of last year where they played in an audience-less venue. In that show, you are of course hit by their powerful performance and singing abilities, but something else shines through too—their sense of humour. When the concert finished, I caught myself smiling on the blackened screen, and thought to myself, “So this is why people obsess over them.” The members create their own dance choreography, and recently released a video of themselves showcasing the choreography for Negative Fighter from their new single Hey!Say!JUMP. They don’t know when to stop!

     

    So with it now being confirmed that Cardi B is captivated by them, it wouldn’t be an exaggeration to say that ATARASHII GAKKO!—whose charm attracts people from all angles—is garnering huge attention around the world right now.

     

    Original Text (Japanese): Natalie (MOSHI MOSHI NIPPON)

  • Atarashii Gakkou no Leaders a.k.a ATARASHII GAKKO! Release New Song ‘FREAKS’ Warren Hue

    04.March.2021 | MUSIC

    Japanese dance and vocal unit Atarashii Gakkou no Leaders a.k.a ATARASHII GAKKO! released their new song FREAKS featuring Jakartan rapper Warren Hue on Tuesday (March 2). The track is available on all major music streaming and download platforms.

     

    Atarashii Gakkou no Leaders joined 88rising in January to make their international debut under their official new overseas name ATARASHII GAKKO! in January. This saw the release of their first international track NAINAINAI.

    FREAKS was produced by American house producer Claude VonStroke. It fuses house, pop, jazz, hip-hop, and rock with the MIZYU, SUZUKA, KANON, and RIN’s punk energy which is an expression of Japanese youth and youth culture.

  • Atarashii Gakkou no Leaders Debut Internationally in US as ATARASHII GAKKO! With New Song ‘NAINAINAI’

    22.January.2021 | MUSIC

    Japanese girl group Atarashii Gakkou no Leaders made their overseas debut on Wednesday with the release of their new song NAINAINAI. The track was released under 88rising with the band using the new name ‘ATARASHII GAKKO!’ for international releases.

    88rising is an American multi-media company founded by Sean Miyashiro in 2015. Described by Miyashiro as a “hybrid management, record label, video production, and marketing company,” 88rising became a big name in the US in just three years, focusing on signing Asian American and Asian artists like Joji and NIKI.

     

    The music label announced in November last year that it had signed a contract with ATARASHII GAKKO! to release music outside of Japan. Their partnership began with ATARASHII GAKKO! releasing a web series called Seishun Academy on 88rising’s official YouTube page. The first episode was released in November and has garnered 1.6 million views (as of January 22, 2021). The latest episode, Seishun Academy 103: Japan Train Travel, dropped this year on January 6.

     

    ATARASHII GAKKO! – NAINAINAI (Official Video)

    ATARASHII GAKKO! performed their new song NAINAINAI at 88rising’s international online music festival, .”DOUBLE HAPPINESS Global Holiday Festival,” which is available to watch on 88rising’s YouTube page.

    ATARASHII GAKKO! has lots in store for the world to look forward to so stay tuned.

  • Atarashii Gakkou no Leaders Recruiting Fans to Support Production of Music Video

    16.February.2018 | MUSIC

    Atarashii Gakkou no Leaders is a four-member dance performance unit living strongly and brimming with a sense of individuality and freedom.

     

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    The pop group are beginning their very own project from February 14th to March 29th on the joint-development and experience-based platform WIZY. The project is titled Mumei Desu Kedo Nani ka? no Seishin de, Kakure Meikyoku “Piloti” no MV Seisaku Ouen Project!

    The project will see the members produce a video for their first-ever partsong Piloti from their album Mae Nara wa Nai while being supported by fans. It will be shown via WIZY.

    Comment Video

    ▼Comment from Atarashii Gakkou no Leaders
    Hello, everyone. We are Atarashii Gakkou no Leaders.

     

    To make our first full album and our first solo concert exciting, we thought we’d like to make a music video for a hidden song on our album, “Piloti”! Your support, co-operation and participation is required in this WIZY project. By participating, we’ll be able to complete the “Piloti” music video and make our album and solo concert a success. Please get involved!

     

    図1
    Fans that support the project will receive a wide selection of Atarashii Gakkou no Leaders bonuses, including your name being featured in the end credits of the music video, an exclusive early viewing of the music video, a limited-edition Piloti t-shirt associated with the song, a portrait of you drawn by the members, a dance performed specially for you – the list goes on. There are also limited special priority tickets available for their first solo concert on April 21st.

     

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    Each item in this project is introduced on the official project page accompanied with hand drawn illustrations by the members. Be sure to check out their comment video and become a Atarashii Gakkou no Leaders supporter!

     

    ■Information
    Mumei Desu Kedo Nani ka? no Seishin de, Kakure Meikyoku “Piloti” no MV Seisaku Ouen Project!
    Running: From February 14th at 17:00 to March 29th at 23:59
    Project Website: https://wizy.jp/project/78/

    First Solo Concert: “Mumei Desu Kedo One Man ~Yuumei ni Nanka Naritakunai. Naritai Kedo.~”
    Date: April 21, 2018
    Venue: Shibuya WWW
    “WIZY” First-Come First-Served Early Tickets: Available February 14th @ 17:00 – March 29th @ 23:59
    http://recochoku.com/wizy/hamidashi/
    *Other early tickets available from February 20th at 10:00

     

  • Atarashii Gakou no Leaders release music video for new single “Kimi wa Ina ’17”

    06.October.2017 | MUSIC

    Atarashii Gakkou no Leaders are the 4-member dance performance unit who are making a name for themselves in the world of music at events and festivals throughout Japan. The official music video for their forthcoming second single Kimi wa Ina ’17, set to hit shelves on October 25th, was just released on YouTube.

    6262 copy

    The song is themed around something which everybody must have experienced in their school days – that act of “betrayal” during a marathon run (being left behind!). The video stays faithful to that idea and presents it as a story tied together with a marathon and some seriously avant-garde dancing. The members of Atarashii Gakkou no Leaders show us their incredibly impressive moves in this must-see video. The “YouTube version” of the music video is different from the full version – it’s a special rendition that contains plenty of dance scenes.

     

    【Atarashii Gakkou no Leaders – “Kimi wa Ina ’17” Music Video (YouTube ver.)】

     

    Additionally, both release events titled “Mada Mumei Desu Kedo, Nani ka?” as well as bonuses for purchasers of the new single have been announced.

    アー写(軽) copy

    There will be mini performances, signings and original logo stickers handed out at the events. Also, if you buy the single at the Shibuya chain of Village Vanguard, you will receive an original sticker signed personally by Nameko Shinsan, who wrote the lyrics for “SNS 24-Ji,” a song included on the single. These stickers are limited in quantity, so make sure to get on them quick!

    オリジナルロゴステッカー500 copy VVオリジナル特典辛酸なめ子500 copy

    For full details regarding the release events for Atarashii Gakkou no Leaders, be sure to check their official homepage! Don’t miss out on the mini live shows, sign events and more.

     

    ■Information

    2nd Single – “Kimi wa Ina ’17”
    On Sale: October 25, 2017
    Price: ¥1,200 (tax excl.)

    Tracklist:
    1. Kimi wa Ina ’17 (Lyrics: Atarashii Gakkou no Leader / Composer: H ZETT M)
    2. SNS 24-Ji (Lyrics: Nameko Shinsan / Composer: H ZETT M)

    “Kimi wa Ina ’17” Music Video (YouTube ver.): https://youtu.be/z3mx6o3aK18
    Official Homepage: http://leaders.asobisystem.com/

  • Atarashii Gakkou no Leaders to make their major debut with new single “Dokubana” produced by H ZETT M!

    14.April.2017 | MUSIC

    The young people of today define themselves by the term “Hamidashi,” meaning that they abide by the rules but make known their individuality and freedom. Atarashii Gakkou no Leaders are a 4-member dance performance unit that are popular among the youth, a group whose live performances showcase powerful dance routines to their songs. In a unique tie-up, Atarashii Gakkou no Leaders are to make their major debut under Victor Entertainment with the release of their first single “Dokubana” on June 6th.

     

    The producer of the song is none other than the piano prodigy H ZETT M, the band master of the famous H ZETTRIO and whose music was used at the closing ceremony of the 2016 Summer Olympics in Rio. Commenting on the track, H ZETT M says, “The girls are keen and sharp, so I kept that in mind when creating the song and gave it a feeling of speed that embodies the ‘now.'” The new song is different from anything they have done to date. The first track on the single, “Dokubana,” is a piano rock tune that sounds a little like something from the Showa era. The second track, “Wakaranai,” has a city pop feel and tells of the fleeing nature of sudden love. These songs are overflowing with that “individuality,” and are in line with their “avant-garde” and “unique” dancing. It’s the birth of a new Atarashii Gakkou no Leaders.

     

    In addition, the title track “Dokubana” has been selected to be the theme song for the TV Asahi Friday night drama “Joshuu Seven.” The drama begins on Friday April 21st, so if you’re in Japan be sure to check it out.

    The group will also be performing for “Nico Nico Chou Kaigi Chou Ongaku Matsuri 2017” on Saturday April 29th where they will most likely perform just the one song – “Dokubana” – so don’t miss out.

     

    ■Information

    Major Debut Single “Dokubana”

    On Sale: June 7th Price: ¥1,200 + tax (P/No. VICL-37286)

    01: Dokubana

    02: Wakaranai

    http://leaders.asobisystem.com/

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    Related Article: MOSHI MOSHI NIPPON FESTIVAL: DAY 2 after report

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