Go Strawberry Picking With Hello Kitty and Friends at Sanrio Puroland
Sanrio Puroland opened a special new event last Friday (January 8) called “Sweets Puro” which is themed on strawberry picking.
Characters greet guests in their strawberry-designed outfits
Guests participate in an augmented reality strawberry stamp rally
New character videos play at the illuminations
A strawberry-packed dessert menu
Tables in the food court receive makeovers
Guests can look forward to seeing sparkly new pink-coloured illuminations, snapping sweet photos at the entrance photo spot, getting involved in the AR strawberry picking stamp rally using their smartphones, and more. They can also pay to spend one minute with the park characters who will be dressed in their strawberry outfits, and if they arrive 30 minutes before the first floor character food court opens, they can get the limited-offer morning breakfast “Strawberry Morning Bread Set.” The park will even be serving up seasonal alcoholic drinks like the Sweets Puro Strawberry Peach Sour.
The first day of the event saw the characters come out to greet guests in their adorable strawberry and dessert themed costumes. This was followed by a new illumination show, Puro Sweets Party, which took place at Puro Village, and My Melody sang and danced to the music against the bright and beautiful lights. Guests enjoyed a selection of limited-time food like the Pompompurin’s Croissant Doughnut Strawberry Sandwich and Hello Kitty’s Sweet Strawberry Milk.
©1976, 2009 SANRIO CO., LTD. ©1975, 1976, 1990, 1996, 2001, 2004, 2005, 2010, 2017, 2021 SANRIO CO., LTD.
Sanrio Puroland – “Sweet Puro”
Running: January 8, 2021 – March 9, 2021
Official Website: https://www.puroland.jp
Pompompurin Themed Desserts and Drinks Now Being Served Up in Osaka
The Osaka-based fruit parlour and bakery Season&Co., which is located on the first floor of LINKS UMEDA, is celebrating the 25th anniversary of Sanrio’s popular character Pompompurin with a themed menu of desserts and drinks until April 12, 2021.
Menu item names have been translated from Japanese by MMN.
Pompompurin Peeking From the Nabe Hot Pot | ¥1,000 (Before Tax)
Pompompurin’s Specially-Made Parfait | ¥1,600 (Before Tax)
Pompompurin’s Strawberry Omelette | ¥1,600 (Before Tax)
Pompompurin’s Pudding Juice | ¥730 (Before Tax)
Pompompurin’s Mixed Juice | ¥730 (Before Tax)
NMB48 x Pompompurin’s Chocolate Cake | ¥700 (Before Tax)
NMB48 x Pompompurin’s Osaka Cupid | ¥500 (Before Tax)
The menu includes a range of Pompompurin themed drinks and desserts as well as merchandise. There’s also two items made in collaboration with NMB48.
For every order, customers will receive a free lunch mat, and if they spend over ¥1,000 (before tax) on anything on the menu, including the merch, they’ll get a free sticker.
Season&Co. x Pompompurin Collab Cafe
Running: January 27, 2021 – April 12, 2021
Where: FRUITS PARLOR+BAKERY Season & Co.
Address: LINKS UMEDA 1F, 1-1 Ofukacho, Kita-ku, Osaka-shi, Osaka
Opening Hours: 9:30-20:00 (Last Orders 19:30)
Official Website: https://season-co.shop
The Perfect Valentine’s Day Treats in Japan Can Be Found at Tokyo’s Hotel Metropolitan Edmont
Hotel Metropolitan Edmont, a hotel situated in Chiyoda, Tokyo, will celebrate Valentine’s Day with an angelic line-up of sweet treats that will be sold from February 1 to 14.
Truffle au Chocolat – Box of 4: ¥1,200 (Before Tax) / Box of 6: ¥1,800 (Before Tax) / Box of 10: ¥3,000 (Before Tax)
Indulge in a luscious assortment of four chocolates: the citrus-filled ‘Grand Marnier,’ the slightly bitter ‘Rum,’ the full-bodied and tangy ‘Raspberry,’ and the Uji-matcha packed ‘Matcha.’
Orangette (Contains 15) | ¥2,000 (Before Tax)
If you love chocolate combined with fruit, then the Orangette will be your poison, filled with fresh and bitter orange peel and coated in chocolate. It has a distinct refreshing fragrance to it which expands across the taste buds with every bite.
Raisin Chocolat | ¥1,200 (Before Tax)
Love rich, full-bodied flavour? These raisins are soaked in French Sauternes wine and covered in dark chocolate. Their fruity flavour makes them a perfect accompaniment to a glass of whisky or bourbon.
The Cakes & Pastries
Eme | ¥600
A perfect pick for Valentine’s Day: a heart-shaped mousse containing rich, velvety chocolate that’s jam-packed with fresh raspberry jelly.
Brioche Chocolat | ¥260
Enjoy taking a bite out of this brioche made from butter and egg that’s laced with custard cream and chocolate.
Edmont Valentine’s Collection 2021
Running: February 1, 2021 – February 14, 2021
Where Patisserie Edmont (Hotel Metropolitan Edmont East Wing Floor 1F)
Serving Times: Chocolates @ 8:00-19:00 / Cakes & Pastries @ 10:00-19:00
TEL: 03-3237-1111 (Patisserie Edmont)
Official Website: https://edmont.metropolitan.jp/restaurant/list/patisserie_edmont/patisserie/Valentine2021.html
Loving Valentine’s Day Chocolates Tempt at The Peninsula Boutique & Café in Tokyo
Peninsula Merchandising Limited is set to capture hearts this Valentine’s Day with the announcement of a desiring new collection of chocolates which will be served at two branches of The Peninsula Boutique & Café in Shin-Marunouchi Building and Isetan Shinjuku from February 1.
Sweetheart | ¥3,400 (Before Tax)
Macarons (6 Included) | ¥2,860 (Before Tax)
Truffle Truffle | ¥1,500 (Before Tax)
Strawberry Bear Ruby Chocolate Bar | ¥1,750 (Before Tax)
Eponge | ¥560 (Before Tax)
Croquembouche | ¥720 (Before Tax)
Rose Rouge | ¥1,500 (Before Tax)
Love Lock Key Ring | ¥5,000 (Before Tax)
The romantic line-up features an assortment of lovingly-crafted confections, from ruby chocolate to colourful macarons, a rose-topped chocolate, and more—all available for the season of love. The boutique cafes will also sell a special heart-shaped key ring for lovers to express to their special someone that they complete them.
The Peninsula Boutique & Café – Valentine’s Collection
Running: February 1, 2021 – March 14, 2021
Locations: The Peninsula Boutique & Café Shinmaru / The Peninsula Boutique & Café Isetan Shinjuku
Shinmaru Branch: https://www.peninsula.com/ja/tokyo/hotel-fine-dining/the-peninsula-boutique-cafe-shinmaru
Isetan Shinjuku Branch: https://www.peninsula.com/ja/tokyo/hotel-fine-dining/the-peninsula-boutique-cafe-isetan
Hello Kitty Hairbrushes Ensure Your Locks Are Kept Kawaii at All Times
26.January.2021 | FASHION
Hairbrush brand WetBrush® joined hands with Sanrio to release a new collection of Hello Kitty design brushes at drug stores and variety stores across Japan on Friday (January 15).
Under My Umbrella | ¥1,540 (Before Tax)
Bubble Gum | ¥1,540 (Before Tax)
Original | ¥1,540 (Before Tax)
WetBrush® is a hairbrush brand sold in over 70 countries worldwide that can be used on damaged hair, wavy hair, thin hair, wigs, and more without causing damage to lovely locks, leaving hair detangled and silky smooth.
The Hello Kitty collection features three brushes with different designs – a must have for any fan of Sanrio’s most recognisable face.
WetBrush® x Hello Kitty Collaboration
Released: January 15, 2021
Available: Drug stores and variety stores in Japan (Select branches not participating)
Official Website: http://www.wetbrush.jp
D-UP x Hello Kitty Eyelash Fixer EX Launches in Japan
26.January.2021 | FASHION
If you’re looking to look as cute as Hello Kitty, then you’ll want to pick up the new D-UP Eyelash Fixer EX, a product by D-UP released in collaboration with Sanrio on Friday (January 22) at Don Quijote stores in Japan. The product will also begin rolling out at variety shops and drug stores from March 5.
D-UP Eyelash Fixer EX is a super strong glue for false eyelashes. First released in 2000, it has gone to enjoy huge popularity in Japan where it has sold over 27 million units. It is also popular outside of Japan too.
With face masks now a norm for everyone worldwide, makeup trends are now tending towards the eyes, and so D-UP is launching its 5th collaboration with Hello Kitty, a partnership which first began in 2021.
D-UP Eyelash Fixer EX552 Hello Kitty S | ¥5,990 (Tax Included)
The packaging and product design features a retro style coloured in pastel colours and Hello Kitty.
S5D-UP Eyelash Fixer EX552 Hello Kitty S
Pre-Release: January 22, 2021 @ Don Quijote
General Release: March 5, 2021
D-UP Official Website: https://d-up.co.jp/
Hello Kitty Valentine’s Day Chocolates by Bicerin Are Sure to Surprise Your Lover
25.January.2021 | FOOD
Café Al Bicerin released a special collection of chocolates in Japan for Valentine’s Day on Wednesday (January 20) in collaboration with Hello Kitty.
Café Al Bicerin is a cafe in Torio, Italy, that first opened back in 1763. It has a long history and is a place that was enjoyed by the likes of Friedrich Nietzsche and Ernest Hemingway.
Bicerin × Hello Kitty Love Assortment | ¥2,160 (Tax Included)
Bicerin × Hello Kitty Love Assortment | ¥2,160 (Tax Included)
Valentine’s Baci di Dama (Includes 5) | ¥1,350 (Tax Included)
© 2021 SANRIO CO., LTD. APPROVAL NO. L617585
Bicerin x Hello Kitty Valentine’s Collection
Released: January 20, 2021
Available: Bicerin Japan (Ginza SIX, Takashimaya Shinjuku, Midland Square, Hankyu Umeda, Roppongi Hills, Tokyo Midtown Hibiya)
Official Online Store: https://shop.bicerin.co.jp/
Official Website: http://www.bicerin.co.jp/
Tokyo’s Cat-Shaped Food Bakery Tokyo Neko Neko Announces New Branch in Tokyo Station
25.January.2021 | FOOD
Tokyo Neko Neko will open a new branch at ecute Keiyo Street inside Tokyo Station on January 25, 2021.
The launch comes just 6 months after the bakery opened its store in Ginza, attracting customers from all over for its line-up of cat-shaped pastries. Both of these bakeries are the result of yet another branch, Kyoto Neko Neko, which opened in June last year as the first in the line of these cute locations.
Tokyo Station Exclusives: Neko Neko Jam Bread – Marmalade, Caramel, Strawberry, Blueberry
Tokyo Neko Neko Bread – Plain, Chocolate, Caramel Almond, Tsubu-an, Matcha, Soybean
As well as the classic Tokyo Neko Neko Bread—which is like a croissant being loaded with French butter, crunchy on the outside, and moist on the inside—the new Tokyo Station branch is also serving its own exclusive pastry treat: the Neko Neko Jam Bread, made with plenty of milk, and arriving in four irresistible flavours including marmalade, caramel, strawberry, and blueberry. And most important of all: everything is shaped like an adorable kitty.
If you’re travelling through Tokyo Station then don’t miss out on a trip to Tokyo Neko Neko, opening January 25.
Tokyo Neko Neko (Tokyo Station branch)
Grand Opening: January 25, 2021
Shop Name: Tokyo Neko Neko ecute Keiyo Street
Location JR Tokyo Station inside the ticket gates of the Yaesu South Exit on Floor 1F
Address: 1-9-1 Marunouchi, Chiyoda, Tokyo, 〒100-0005
Opening Hours: 8:00-22:00 (until 21:30 on weekends and holidays)
No Fixed Holidays
Official Website: https://nekoshoku.jp
Pompompurin Celebrates 25th Anniversary With Special Birthday Party Event
24.January.2021 | FASHION
This month marks the 25th anniversary of Sanrio’s popular character Pompompurin, and to celebrate, the kawaii character-creation company is honouring the adorable golden retriever both online and offline with a special birthday event, the selling of commemorative merchandise, and more.
Pompompurin 25th Anniversary
Pompompurin first came out of the kennel in 1996. The golden retriever is known for his trademark beret and his iconic colour scheme which is inspired by the Japanese custard pudding dessert known as purin―which is also where he gets his name from! He is a popular face amongst fans of Sanrio’s character cast, and that’s proven in the fact that he has placed top in the annual Sanrio Character Ranking three times. He lost to Cinnamoroll in the 2020 Sanrio Character Ranking, coming in second, but maybe he has a chance this year?
Pompompurin has over 600,000 followers on his official Twitter account, where he posts pictures of his easy-going, everyday life and what he’s up to (probably not much during the day though as he is known for loving afternoon naps). The custard-coloured doggo also has over 20,000 registered members of his Pompompurin Ambassador program which has “Pombassadors” publishing social media posts and blog entries about Pompompurin.
Birthday Event – “Pom Shusokai”
A birthday event titled “Pom Shusokai” (Pom General Meeting) will take place at Sanrio Puroland, a theme park in Tokyo themed completely on Sanrio’s character roster, on March 21, 2021. At the general meeting, Pompompurin will appear “not as a stakeholder, but as the Head Pom” where various exciting things will take place in the run up to his actual birthday which falls on April 16. Tickets go on sale from mid February, but Pombassadors will get early access. Full details on what to expect at the event will be announced in the coming weeks on Sanrio’s homepage.
25th Anniversary Merchandise
A cute, original line-up of three merchandise designs has been created to commemorate Pompompurin’s 25th.
Anniversary Design Items: Celebration, Collection, World Rice
Rice From Around The World Designs
The collection will roll out at select Sanrio stores, variety stores, and pop-up shops in Japan from in early February.
Pompompurin x Pastel Desserts Collab
Pompompurin is also collaborating with the desserts brand Pastel who have baked up a special pudding-flavoured 25th anniversary chiffon cake. It will be sold at Pastel branches in Japan from March 15.
©︎’76, ’90, ’96, ’21 SANRIO 著作（株）サンリオ
Pompompurin 25th Anniversary
Chihayafuru Anime Gets Escape Game at TOKYO MYSTERY CIRCUS
TOKYO MYSTERY CIRCUS, Japan’s first and biggest puzzle-themed theme park, has announced the opening of a new escape game based on the popular manga anime series Chihayafuru which will begin at the site on March 4, 2021.
The immersive story-driven escape game has players take on the role of a member of the Fujiyama High School karuta club. While learning the essential points of competitive karuta from Chigaya Ayase and the gang, they must aim for victory to escape. No prior preparations are necessary – players can book their tickets and just turn up on the day.
This unique escape game takes place in a traditional tatami mat room and combines puzzle-solving skills with competitive karuta in which clues are written on the cards. Fans of the manga and anime series are sure to enjoy this immersive game.
Tickets will go on sale on January 23, 2021 at 12:00 (JST).
Chihayafuru Escape Game
Location: Tokyo Mystery Circus
Running: March 4, 2021 – May 5, 2021
Official Website: https://mysterycircus.jp/chihayafuru/
Kingdom Anime Collaborates With Firsthand On Exclusive Merchandise
Creative and sustainable concept store Firsthand released a collection of items in collaboration on Wednesday (January 20) with the TV anime series Kingdom, which is set to begin airing its third season this April, and Japanese artist Kosuke Kawamura. The items are available to buy both online in Japan and at a pop-up store at OPEN STUDIO inside FREAK’S STORE Shibuya.
Firsthand is a Japanese brand centred on upcycling and sustainable production. Fans of the ongoing anime series can get their hands on a range of clothing items, phone cases, and more. If they head to OPEN STUDIO they’ll also find an illustration exhibit, a photo spot, and more. The gallery is also selling posters signed by Kosuke Kawamura.
Will you be watching Season 3 of Kingdom this spring?
Kingdom x Firsthand x Kosuke Kawamura Pop-Up Shop
Running: January 20, 2021 – January 25, 2021
Location: OPEN STUDIO, 1-31-1 Jinnan, Shibuya, Tokyo
Opening Hours: 10:00-20:00
TEL : 03-6415-7728
Where to buy the merchandise collection:
・OPEN STUDIO (Limited time January 20th-25th)
・Firsthand RAYARD MIYASHITA PARK (From January 26th)
・FREAK‘S STORE ONLINE (From January 24th) @ http://www.freaksstore.com/
・ZOZOTOWN (From January 28th) @ https://zozo.jp/shop/freaksstore/
Event Details: https://firsthand.jp/news/3609/
Pompompurin’s 25th Anniversary Announces More Celebrations at Sanrio Puroland and Harmonyland
This month marks the 25th anniversary of fan-favourite Sanrio character Pompompurin, and to celebrate, Sanrio is holding a special 1-year commemoration to the adorable gold retriever which will run throughout 2021 with a host of events and exclusive merchandise at Sanrio Puroland and Sanrio Harmonyland, and more.
Pompompurin 25th Anniversary Key Visual
Sanrio Puroland Pompompurin 25th Anniversary “Niko Niko” Purin Party With Team Purin Key Visual
Niko Niko Purin Room
Pompompurin 25th Anniversary Special Merchandise
Pompompurin 25th Anniversary Food & Desserts
Pompompurin 25th Anniversary Event in Harmonyland New Costume Design
There’s lots to look forward to this year for Pompompurin fans, such as the Pompompurin 25th Anniversary Niko Niko Purin Party With Team Purin event taking place at Sanrio Puroland from March 12 to December 31 where fans can snap a photo in the Niko Niko Purin Room, get their hands on exclusive anniversary merch, tuck into a themed menu, enjoy online content if they can’t get to Puroland, and more. Pompompurin is also debuting a cute new costume and fans will get to meet the cute character too.
Pompompurin 25th Anniversary at Sanrio Puroland
Running: March 12, 2021 – December 31, 202
Location: Sanrio Puroland
Anniversary Event Website: https://www.puroland.jp/pn25th/
Sanrio Harmonyland Official Website: https://www.harmonyland.jp/
Pompompurin Character Page: https://www.sanrio.co.jp/character/pompompurin/
Sanrio Official Website: https://www.sanrio.co.jp/
Sanrio Celebrates My Melody’s Birthday With Special Merchandise and More
22.January.2021 | FASHION
Sanrio has begun celebrations for My Melody’s birthday, which falls on January 18, which includes the announcement of the rental My Melody House, exclusive merchandise, the fan-favourite character appearing on a popular Japanese radio show, and more.
House Mate Rental Building – “My Melody House” (Temporary Name)
My Melody Flower Service Original Design
Novelty Calendar – March 2021
Goncharoff Collab Valentine’s Chocolate
MINISTOP Limited-Edition Snowman Cup Dessert | ¥489 (Tax Included)
TOKYO FM Radio Show – “Sky Rocket Company”
My Melody “Itsudemo Issho ni My Melody” app gets memo pad update
My Melody Lottery | ¥700 Per Go (Tax Included)
My Melody Acrylic Clock added to Sanrio’s Point Service “Sanrio+”
This autumn, House Mate is opening My Melody-themed buildings that people can rent. As of now it’s temporarily called the My Melody House. It will first open in Tokyo before rolling out across Japan, featuring wallpaper, kitchens, baths, toilets, doorknobs, all adorned with My Melody decorations.
Sanrio is also launching a flower delivery service this February which will see flowers delivered to homes in Japan twice a month. The first delivery of the month contain not only the flowers wrapped in My Melody paper but a free My Melody mask too. The second delivery of a month will be coupled with a calendar for the following month.
The character creation company is also collaborating with Goncharoff for Valentine’s with cute ribbon-wrapped chocolates. MINISTOP convenience stores in Japan will also begin selling a special cup dessert featuring My Melody as a snowman from January 22.
Sanrio shops and convenience stores in Japan will also roll out a lottery at the end of this month where fans can win a variety of items like cushions, a chocolate fondue maker, coconut plate, and more.
©ʻ76,ʼ21 SANRIO 著作(株)サンリオ
Sanrio My Melody Birthday
My Melody’s Birthday: January 18
House Mate Details: https://www.housemate.co.jp/
Radio Show Details: https://www.tfm.co.jp/sky/
App Details: https://www.sanrio.co.jp/special/mymelody/therapy-apps/
Flower Delivery Details: https://flower.lifull.jp/sanrio.html
Goncharoff Details: https://gon-valentine.jp/
MINISTOP Dessert Details: www.ministop.co.jp
My Melody Lottery Details: https://www.sanrio.co.jp/news/mm-atarikuji-20210114/