Special Website Opens to Celebrate Chairoikoguma’s 5th Anniversary

13.February.2021 | FASHION

San-X, the famous Japanese stationery company known for some of the country’s most iconic characters such as Rilakkuma and Sumikko Gurashi, opened a special new website and official Twitter account on Friday (January 15) for the popular character Chairoikoguma to celebrate the beloved brown bear’s 5th anniversary.

 

The website features a range of content related to Chairoikoguma including merchandise, a story and new information about the character, and more. The website is in Japanese but is a must-visit for San-X fans if you’re looking for a hit of kawaii.

©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.

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  • Rilakkuma x Tower Records Collaboration Includes Exclusive Merchandise and Themed Cafe Menu

    24.July.2021 | FASHION / FOOD

    Tower Records has announced Rilakkuma x Tower Records Campaign 2021, an event set to run from August 4 to August 29. The retail music chain is joining paws with Rilakkuma and company for a campaign with the theme "Wow, what a surprise!" at Tower Records stores, their online shop, and Tower Records Cafe.  

    Merch collab line-up

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    Available at 27 Tower Records stores, Tower Records Cafe Omotesando, and the online shop

    Available at Tower Records Shibuya, Tower Records Cafe Omotesando, and the online shop

    Free character cards with every purchase

    Red Rilakkuma zabuton floor cushion

    For this year's campaign, Rilakkuma fans can win themselves a zabuton floor cushion too. For a chance to win, you need to sign up online.

    Tower Records x Rilakkuma CD cover

    Postcard included with CD

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    Themed cafe menu

    The cafe collaboration at Tower Records Cafe Omotesando takes on an American diner theme. Takeout drinks will also be available at the Nagoya Sakae SKYLE and Umeda NU Chayamachi branches too.

    At Tower Records Omotesando

    Table mats at Tower Records Omotesando

    Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori themed dishes, drinks, and desserts

    Receive a free fan when you book a table in advance

    Receive a free postcard when you order from the collab menu

    Set of 3 original stickers

    Free postcard when ordering from the Special Menu

    Free postcard when you order a takeout bottle

    Collect all six stamps in the stamp rally to win a poster

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  • Chairoikoguma Market to Open at KIDDYLAND Osaka Umeda This Spring

    27.February.2021 | ANIME&GAME / FASHION

    Japanese character goods and toy chain KIDDYLAND is collaborating with San-X, the creators of the iconic Rilakkuma and its friends, to open the Chairoikogumarché, a market themed on Chairoikoguma, at KIDDYLAND Osaka Umeda. It will be open for a limited time this spring from March 11 to 25.Chairoikoguma is a popular honey-loving bear character created by San-X who lives in the Honey Forest. This year marks the 5th anniversary since its debut.   In 2018 and 2019, San-X opened the limited-time Korilakkuma Meets Chairoikoguma Store which was hugely popular amongst Rilakkuma fans, with repeat buyers returning multiple times. Chairoikogumarché was originally scheduled to open at KIDDYLAND Osaka Umeda in April 2020, but it was postponed and will now open next month. Once they book their attendance, fans can look forward to laying their eyes on original Chairoikoguma artwork coupled with phrases spoken in the Kansai dialect. There will be exclusive items to purchase, merch pre-sales, bonus goodies, and more.  

    Merchandise Line-Up Excerpt

    Charm Set | ¥1,320 (Tax Included)

    Mask Case | ¥660 (Tax Included)

     

    Pre-Sale Merchandise

    Pre-Sale Release: March 11, 2021*This product will be released for general sale at Rilakkuma Stores in Japan, excluding the Osaka Umeda branch, on March 13.

    Chairoikogumarché & Nakayoshi Plush Toy (Sakuranokorisu) | ¥3,080 (Tax Included)

    *Not available at Rilakkuma Store Umeda Osaka. Pre-sale exclusive to Chairoikogumarché.*Will also be released on San-X's online shop.   Pre-Sale Release: March 11, 2021*This product will be released for general sale at all Rilakkuma Stores in Japan on April 3, 2021.

    Long Plush Pillow | ¥6,600 (Tax Included)

    Mini Shoulder Bag | ¥5,500 (Tax Included)

      *Will also be released on San-X's online shop.  

    Bonus Items

    1. Customers who spend over ¥3,000 (tax included) at Chairoikogumarché will receive a random free zipper case from a possible two designs. First-come, first-served. *One per person, per transaction. Design chosen randomly.*Available while supplies last.*Will be released at all Rilakkuma Stores except the Osaka Umeda branch on March 13.2. Customers who spend over ¥5,000 (tax included) at Chairoikogumarché will receive a free tote bag. First-come, first-served. *One per person, per transaction. Design chosen randomly.*Available while supplies last.     ©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.