Japanese Snack Company Bourbon Reduces Plastic Waste With new Packaging

28.January.2021 | FOOD

Bourbon has announced a new series of four slim “80kcal” snacks which feature packaging that is 10% smaller than the company’s regular packaging. The company has done away with its plastic trays that were originally found in their snacks as their step towards reducing waste of single-use plastic.

Natural Yeast Crackers/Five Grain Biscuits/Soy Milk Wafers/Barley Crackers – ¥230 Each (Before Tax)

Bourbons individual tray packages were first introduced in March 2002 with their Natural Yeast Cracker products, but the 80kcal series does away with that to introduce a new eco-friendly edition. The new packaging also uses a more environmentally-friendly inking technique when it is printed. The 80kal series will reduce 41 tonnes of plastic waste as well as reduce energy.

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    Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.

    The audiobook no doubt becomes a TV commercial

    The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.

     

    The commercial features the song Tomason by Macaroni Enpitsu.

     

    “no doubt” Animated TV Commercial

     

    “no doubt” Recording Behind The Scenes

     

    Japanese voice actors Hiro Shimono (Attack on TitanDemon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on TitanMy Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.

     

    Hiro Shimono x Yuki Kaji Interview

     

    A snippet of the interview, translated 

    Q1: How did your performances go? Tell me about your shoot.

    Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”

     

    Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”

     

    Q2: You both play the roles of high school boys. Tell me about a time from your youths.

    Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “

     

    Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”

     

    Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?

    Hiro Shimono: “Noukou Choco Brownie.”*

    *Translator’s Note: Implying all of them

     

    Yuki Kaji: “Me too! <laughs>”

     

    Q4: Please give a message to fans.

    Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”

     

    Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”

     

    no doubt Synopsis

    One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.

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    Jujutsu Kaisen x Bakauke Soy Sauce Flavour | ¥120 (Before Tax)           

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    When the theme park opens, it will be taking all necessary precautions against COVID-19 to ensure guests have a safe experience.

     

    Hoshio-kun Kitchen: Make your own Baby Star Ramen

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    Oyatsu Deli: The takeout corner

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    Oyatsu Marche: The marketplace

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    Demon Slayer: Kimetsu no Yaiba

    Demon Slayer: Kimetsu no Yaiba is a manga series written and illustrated by Koyoharu Gotōge which follows Tanjiro Kamado who becomes a demon slayer after his family is killed and his younger sister Nezuko turns into a demon. It was serialised in Weekly Shōnen Jump from 2016 and recently concluded with its 20th volume on May 18, 2020. It has shipped 60 million copies. The upcoming anime film Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train will continue the story of the anime series’s first season when it drops on October 16, 2020.

     

    Baby Star x Demon Slayer

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    There are four packaging designs to find as pictured above, each featuring familiar faces from the anime series.

     

    A campaign is also being held for 400 fans to win an original Demon Slayer A2 poster. Each pack of the snack features an application mark on the back which they can use to sign up. This is being held in Japan only. Full details can be found on the campaign website.

     

    ©Koyoharu Gotouge / Shueisha・Aniplex・ufotable

  • Hello Kitty Collaborates With Japanese Biscuit Brand Tabekko Doubutsu

    30.January.2020 | FOOD

    Sanrio is teaming up with Japan’s longtime loved snack maker Ginbis to release a new line of 11 products featuring Hello Kitty. They will go on sale from February 6, 2020 at Sanrio shops across Japan, the online store, and select stores stocking Sanrio products. The collaboration combines the deliciousness of their biscuits, which are a nostalgic snack for Japanese people, with the cuteness of Hello Kitty.

     

    The snack in question is the butter flavour of the popular longtime selling biscuit Tabekko Doubutsu, which are light to eat and come in cute animal shapes with the name of the animal written on them. Hello Kitty is a character known the world over, who celebrated her 45th anniversary last year. But the collaborative product line doesn’t just include the biscuits – it includes merchandise too which will be sold as gift sets.

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    ©️’76,‘20SANRIO ©️Ginbis

    *All listed prices include tax

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