Japanese Snack Company Bourbon Reduces Plastic Waste With new Packaging
28.January.2021 | FOOD
Bourbon has announced a new series of four slim “80kcal” snacks which feature packaging that is 10% smaller than the company’s regular packaging. The company has done away with its plastic trays that were originally found in their snacks as their step towards reducing waste of single-use plastic.
Natural Yeast Crackers/Five Grain Biscuits/Soy Milk Wafers/Barley Crackers – ¥230 Each (Before Tax)
Bourbons individual tray packages were first introduced in March 2002 with their Natural Yeast Cracker products, but the 80kcal series does away with that to introduce a new eco-friendly edition. The new packaging also uses a more environmentally-friendly inking technique when it is printed. The 80kal series will reduce 41 tonnes of plastic waste as well as reduce energy.
Bourbon 80kcal Series
Release Date: Rolling out January 2021
Official Website: https://www.bourbon.co.jp/
Rice Flavoured Roasted Mochi Pieces in Cute Packaging Release in Japan
08.July.2021 | FOOD
Chuoken Senbei released its limited-edition “Arare Jumpin!” rice flavoured roasted mochi pieces snack last Wednesday online at Makuake.
Arare Jumpin! (Set of 3) | Cheese, Dadacha Mame Soybean, Corn | ¥2,540 (Tax Included)
Arare Jumpin! (Set of 6) | Two boxes of each flavour | ¥4,320 (Tax Included)
Chuoken Senbei is a Japanese rice cracker manufacturer that has been around for 100 years. Their new “Arare Jumpin!” snack was created as a way to get more people enjoying the taste of arare, roasted mochi pieces, and so it came up with a new version that goes well with soup.
The snack is made with fibrous genmai rice and is combined with lactic acid bacteria. It arrives in three flavours all of which are so tasty they can be eaten everyday without getting bored of them. Each tiny piece has a cute face printed on it.
“Arare Jumpin!” solves many problems for Japanese people, especially for those who have no time to prepare their own arare, are able to make them easily but are worried about getting enough nutrients, or can’t get their kids to eat them, since it’s made to be eaten in soup, adding a delightfully crunchy texture.
The product comes in cute colourful packaging with the characters swimming in soup. Each bag contains Shield Lactic Acid Bacteria® which is made up of 10 billion lactic acid bacteria. The bateria has mostly no taste or odour so the delicious flavour of the snack isn’t compromised. Genmai rice also contains six times more fibre than ordinary Japanese white rice, so is a healthy everyday option. Available in cheese, soybean, and corn flavours, the arare can be used as toppings in salad and other foods too.
The mochi rice used is called Miyakoganemochi which is produced in Miyagi Prefecture. It’s white and smooth and is popular for its viscosity and flavour. It takes over eight days to create this “Arare Jumpin!” and that’s why it’s limited in stock. Everything from cooking the rice to refrigerating, cutting, baking, bagging, and boxing up.
Dragon Quest’s Slimes Turn Into Tasty Japanese Biscuits
Niwaka Senpei, a popular biscuit from Fukuoka, has teamed up with Dragon Quest to release a Slime version of their confection.
Slime Niwaka Senpei
Niwaka Senpei was first released 115 years ago. This collaboration with Square Enix’s Dragon Quest is the first time the confection’s shape has been changed.
Slime Niwaka Senpei Packaging
Each of these snacks are branded with the Slime’s iconic eyes, and each is packaged in a cute Slime box.
Slime Niwaka Senpei
Available: June 18, 2021 – September 30, 2021
Price: ¥756 (Tax Included)
Disney’s Mickey & Friends Teams Up With Tokyo’s Souvenir Sweet Tokyo Banana
07.June.2021 | FOOD
Disney SWEETS COLLECTION by Tokyo Banana, a joint confectionery shop between GRAPESTONE and Tokyo Banana, released its new Mickey & Friends collection on Thursday.
Tokyo Banana Mickey & Friends Collection | ¥1,300 (Tax Included)
Mickey, Minnie, Donald, Daisy, Goofy, and Pluto join hands in a heart-warming new collection of Tokyo Banana, a cream-filled sponge cake and the official souvenir sweet of Tokyo’s official souvenir sweet: Tokyo Banana.
Mickey & Friends arrive in all the colours of the rainbow
The colourful packaging features the Disney group of best friends including Mickey, who loves his friends, his girlfriend Minnie, the anger-prone Donald, stylish Daisy, silly Goofy, and trusty Pluto.
Six cute patterns decorate the sponge cakes
There are six super cute Mickey & Friends designs you could get in your Tokyo Banana, and each one is random. They are filled with chocolate banana-flavoured custard cream.
Collect all the postcards
All boxes of these treats come with two of eight possible postcard designs which you can use for sending to someone or even as room decoration.
Mickey & Friends Tokyo Banana
Released: June 3, 2021
Where: Tokyo Banana stores
Tokyo Banana Official Website: https://www.tokyobanana.jp/disney/index.html
Tongari Corn Chips x Belle Anime Film Collaboration Announced
House Food Groups has announced that it will roll out limited-time packaging of its popular Tongari Corn snack in early July in collaboration with the upcoming anime film Belle which will be released in Japanese cinemas on July 16, 2021.
There will be six packaging designs in total with three each for both the salted and the grilled corn chips. The designs include the poster for the anime film on the front and scenes from the film and the 10th anniversary poster for Studio Chizu, who are animating the film, on the back.
The film is being directed by Mamoru Hosoda who is known for such hit anime films as The Girl Who Leapt Through Time (2006), Summer Wars (2009), Wolf Children (2012), The Boy and the Beast (2015), and of course his 2018 hit Mirai which was nominated for an Academy Award in the category Best Animated Feature Film at the 91st Academy Awards.
Studio Chizu describes the story: “The protagonist of this story, Suzu, is a 17-year old high school girl living with her father in a rural town of Kochi — their town is a textbook definition of depopulation in the Japanese countryside. Wounded by the loss of her mother at a young age, Suzu one day discovers the massive online world, “U,” and dives into this alternate reality as her avatar, Belle. Before long, all of U’s eyes are fixed on Belle (Suzu), when one day the mysterious and infamous Dragon-like figure appears before her.”
Assari Shio (Salted)
Delightfully seasoned with sea salt, 50% of which comes from the deep ocean, to perfection so you never get bored of the chip’s moreish flavour.
Yaki Toumorokoshi (Grilled Corn)
Grilled corn flavoured and seasoned with umami-packed soy sauce.
Assari Shio Packaging
Yaki Toumorokoshi Packaging
Enjoy a packet of Tongari Corn or some Japanese snacks while you watch Belle!
Tongari Corn x Belle Packaging Collaboration
Release Date: Early July 2021
House Foods Group: https://housefoods-group.com/
These Shaman King Chocolates Are Filled With Adzuki Bean Paste and Marshmallows
TIROL-CHOCO is collaborating with the Shaman King anime series this spring with a special bag of chocolates releasing in Japan on May 17.
Shaman King (Fukuro) | ¥130
The Shaman King manga series written and illustrated by Hiroyuki Takei has over 38 million copies in circulation. This marks TIROL-CHOCO’s second collaboration with its anime adaptation.
Inside each bag are individually wrapped chocolates each with a different character on the packets. There are eight designs in total, but one bag contains just seven. The chocolates are stuffed with adzuki bean paste, adzuki bean chocolate, and marshmallows.
©武井宏之・講談社／SHAMAN KING Project.・テレビ東京
Shaman King (Fukuro)
Japanese Product Name: シャーマンキング〈袋〉
Release Date: May 17, 2021
TIROL-CHOCO Official Website: http://www.tirol-choco.com/
KitKat Japan Releases New Mini Maple Chocolate Bars For Earth Day
21.April.2021 | FOOD
In accordance with Earth Day, which is set for April 22, Nestlé released its limited-time KitKat Mini Maple on Monday to raise awareness of environmental issues and the future of the planet.
KitKat Mini Maple (3 Included)
KitKat Mini Maple (12 Included)
9 packaging designs with different messages related to the environment
‘KitKat Always For Earth Day’ online talk event to take place on April 30
In September 2019, Nestlé began packaging five of its major large-sized KitKat bags in paper bags rather than plastic, and since autumn 2020, most of their large sized bags are now made from paper. This has helped reduce 450 tonnes of plastic per year.
Now, Nestlé is releasing a new collection of packages for Earth Day featuring original designs by up-an-coming young artist SUGI. Each features messages from members of MIMO, a group managed by Japanese model Mila Aina, stating messages about helping to protect the environment and the future of planet earth.
KitKat Mini Maple
Release Date: April 19, 2021 (Limited Edition)
KitKat Japan Official Website: https://nestle.jp/brand/kit/
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
Jujutsu Kaisen Collaborates With Bakauke Rice Crackers
Japanese snack company Befco, which is known for a range of different products like Bakauke, Hoshi Tabeyo, Seto Shio, and more, is collaborating with the anime series Jujutsu Kaisen on its Bakauke rice cracker snacks. The items went on pre-sale at select convenience stores on April 12 and will roll out elsewhere on April 19.
Jujutsu Kaisen x Bakauke Soy Sauce Flavour | ¥120 (Before Tax)
Following the success of the first collaboration in February, Befco is coming together with Jujutsu Kaisen again with all-new packaging for the soy sauce flavour of its bite-sized Bakauke senbei rice crackers.
Each bag also comes with one of the five stickers pictured above.
Jujutsu Kaisen x Bakauke
Pre-Sale: April 12, 2021 / General Sale: April 19, 2021
Befco Official Website: https://www.befco.jp/
Matcha and Latte Cookies and Drinks Released by Yojiya
01.April.2021 | FOOD
Kyoto makeup brand Yojiya is now selling its own collection of snacks and drinks which it released via its website last week.
Yojiya Matcha Sandwich Cookies | ¥1,400 (Tax Included)
Yojiya Cafe Latte Chocolate Cookies | ¥1,350 (Tax Included)
Yojiya Matcha Milk | ¥950 (Tax Included)
Yojiya’s snack line-up is made with the idea of being able to enjoy high-quality food products at home. Their collection includes crunchy matcha and cafe latte cookies along with matcha milk, the latter of which is made with famous Uji matcha from Uji, Kyoto. Perfect for a tea/coffee break or as a souvenir.
Released: March 25, 2021
Online Shop: https://www.yojiyacosme.com/
Classy Japanese Shrimp Senbei Crackers Release From Keishindo in Almond, Cheese, and Chocolate Flavours
25.February.2021 | FOOD
Japanese snack company Keishindo recently launched a new series of shrimp senbei rice crackers called “Ajiwau Wa” (The Taste of Japan). The snacks are deep in flavour, arriving in almond, cheese, and chocolate.
Kongari Ebi Cheese (Contains 6) | ¥648 (Tax Included)
The shrimp crackers are topped with cheese and baked. The charred cheese brings out the flavour of the shrimp even more.
Ebi Almond (Contains 6) | ¥648 (Tax Included)
A rich and crunchy rice cracker made with in-house roasted almonds. With every bite comes more and more umami goodness.
Kutsurogi Yaki Chocolate (Contains 6) | ¥756 (Tax Included)
A harmony of sourness and sweetness delightfully adorns this chocolatey treat. The contrasting flavours results in a complex taste that could be called a completely new flavour.
Seasonal Kutsurogi Yaki Chocolate Strawberry | ¥756 (Tax Included)
Similar to the regular chocolate version but combined with sweet strawberry which gives the crackers a pink appearance.甘
Ajiwau Aji Assortment (Contains 9) | ¥1,080
Japanese Product Name: 味わう和
Keishindo Official Website: https://keishindo-shop.com/
Pikachu Snack Collaboration Launched For Kara Mucho & Suppa Mucho Potato Chips
Japanese snack food manufacturing company KOIKE-YA has collaborated with Pokémon to release two Pikachu-inspired flavours for its Kara Mucho and Suppa Mucho potato chips, two of the most popular potato snack products in Japan. The packages were released across Japan on July 13, 2020.
Kara Mucho was first launched in 1984. Over 35 years on, both the spicy Kara Mucho and sour Suppa Mucho have become two of Japan’s leading potato chip snacks. The new collaboration brings together the worlds of these nationally-loved snacks and Pokémon.
Pokémon Kara Mucho 10,000 Volt Pepper
10,000 volts of Pikachu strike your tongue with these hot potato chips which are sprinkled with electrifying kasho and kosho pepper.
Pokémon Suppa Mucho Denko Sekka Lemon
A sour, tangy combination of vinegar and lemon lend a refreshing bite to this flavour.
Both snacks also have their own unique packaging featuring a cute Pikachu. There is also a rare version of the packaging that people should be on the lookout for where a different Pokémon has taken on the appearance of Pikachu.
©Nintendo･Creatures･GAME FREAK･TV Tokyo･ShoPro･JR Kikaku
Pokémon Kara Mucho 10,000 Volt Pepper
Pokémon Suppa Mucho Denko Sekka Lemon
Released: July 13, 2020
Official Website: https://koikeya.co.jp/news/detail/1118.html
Japan’s New Snack Theme Park Little Oyatsu Town Namba to Open in Osaka This October
Japanese snack company Oyatsu Town is opening a new “town-style” theme park inside the Namba Parks shopping complex in Osaka on October 2, 2020 called “Little Oyatsu Town Namba” which will be themed around Oyatsu Town’s timeless Japanese dried noodle snack “Baby Star Ramen.”
When the theme park opens, it will be taking all necessary precautions against COVID-19 to ensure guests have a safe experience.
Hoshio-kun Kitchen: Make your own Baby Star Ramen
In the Hoshio-kun Kitchen area, you will be able to choose favourite seasonings to create your very own personal Baby Star Ramen snack. Guests will also be able to make steamed bread to season too.
Hoshio-kun Fantasy Park: The amusement area
At Hoshio-kun Fantasy Park, kids and adults alike can enjoy Baby Star in a variety of interactive digital content, from music to videos, controlling your own avatar, and more.
Baby Star Dining: Enjoy lunch and dinner in the food area
Baby Star Dining features a menu arranged by pro chefs. Enjoy lunch, dinner, or cafe time. At dinner, alcohol is served too.
Oyatsu Deli: The takeout corner
Here, you can order curry bread, steamed buns, and other freshly-made tasty takeout food made using Baby Star.
Oyatsu Marche: The marketplace
At the Oyatsu Marche market, guests can get their hands on exclusive Baby Star Ramen flavours, merchandise, stationery, and more.
Bookings will open in September before the grand opening of Little Oyatsu Town Namba on October 2, 2020.
Little Oyatsu Town Namba
Address: Namba Parks 7F, 2-10-70 Nanbanaka, Naniwa-ku, Osaka
Grand Opening: October 2, 2020 (Subject to change)
Opening Hours: 11:00-21:00 (Subject to change)
No Fixed Holidays
Entry: Free (Select services will charge however)
Access: 7-minutes on foot from Namba Station via the south-south ticket gates of the Osaka Metro Midosuji Line or the central ticket gates of the Nankai Electric Railway / 9-minutes on foot from Osaka-Namba Station via the east ticket gates of the Nara Line
Official Website: http://oyatsu.town/