Japanese Snack Company Bourbon Reduces Plastic Waste With new Packaging
28.January.2021 | FOOD
Bourbon has announced a new series of four slim “80kcal” snacks which feature packaging that is 10% smaller than the company’s regular packaging. The company has done away with its plastic trays that were originally found in their snacks as their step towards reducing waste of single-use plastic.
Natural Yeast Crackers/Five Grain Biscuits/Soy Milk Wafers/Barley Crackers – ¥230 Each (Before Tax)
Bourbons individual tray packages were first introduced in March 2002 with their Natural Yeast Cracker products, but the 80kcal series does away with that to introduce a new eco-friendly edition. The new packaging also uses a more environmentally-friendly inking technique when it is printed. The 80kal series will reduce 41 tonnes of plastic waste as well as reduce energy.
Bourbon 80kcal Series
Release Date: Rolling out January 2021
Official Website: https://www.bourbon.co.jp/
These Shaman King Chocolates Are Filled With Adzuki Bean Paste and Marshmallows
TIROL-CHOCO is collaborating with the Shaman King anime series this spring with a special bag of chocolates releasing in Japan on May 17.
Shaman King (Fukuro) | ¥130
The Shaman King manga series written and illustrated by Hiroyuki Takei has over 38 million copies in circulation. This marks TIROL-CHOCO’s second collaboration with its anime adaptation.
Inside each bag are individually wrapped chocolates each with a different character on the packets. There are eight designs in total, but one bag contains just seven. The chocolates are stuffed with adzuki bean paste, adzuki bean chocolate, and marshmallows.
©武井宏之・講談社／SHAMAN KING Project.・テレビ東京
Shaman King (Fukuro)
Japanese Product Name: シャーマンキング〈袋〉
Release Date: May 17, 2021
TIROL-CHOCO Official Website: http://www.tirol-choco.com/
KitKat Japan Releases New Mini Maple Chocolate Bars For Earth Day
21.April.2021 | FOOD
In accordance with Earth Day, which is set for April 22, Nestlé released its limited-time KitKat Mini Maple on Monday to raise awareness of environmental issues and the future of the planet.
KitKat Mini Maple (3 Included)
KitKat Mini Maple (12 Included)
9 packaging designs with different messages related to the environment
‘KitKat Always For Earth Day’ online talk event to take place on April 30
In September 2019, Nestlé began packaging five of its major large-sized KitKat bags in paper bags rather than plastic, and since autumn 2020, most of their large sized bags are now made from paper. This has helped reduce 450 tonnes of plastic per year.
Now, Nestlé is releasing a new collection of packages for Earth Day featuring original designs by up-an-coming young artist SUGI. Each features messages from members of MIMO, a group managed by Japanese model Mila Aina, stating messages about helping to protect the environment and the future of planet earth.
KitKat Mini Maple
Release Date: April 19, 2021 (Limited Edition)
KitKat Japan Official Website: https://nestle.jp/brand/kit/
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
Jujutsu Kaisen Collaborates With Bakauke Rice Crackers
Japanese snack company Befco, which is known for a range of different products like Bakauke, Hoshi Tabeyo, Seto Shio, and more, is collaborating with the anime series Jujutsu Kaisen on its Bakauke rice cracker snacks. The items went on pre-sale at select convenience stores on April 12 and will roll out elsewhere on April 19.
Jujutsu Kaisen x Bakauke Soy Sauce Flavour | ¥120 (Before Tax)
Following the success of the first collaboration in February, Befco is coming together with Jujutsu Kaisen again with all-new packaging for the soy sauce flavour of its bite-sized Bakauke senbei rice crackers.
Each bag also comes with one of the five stickers pictured above.
Jujutsu Kaisen x Bakauke
Pre-Sale: April 12, 2021 / General Sale: April 19, 2021
Befco Official Website: https://www.befco.jp/
Matcha and Latte Cookies and Drinks Released by Yojiya
01.April.2021 | FOOD
Kyoto makeup brand Yojiya is now selling its own collection of snacks and drinks which it released via its website last week.
Yojiya Matcha Sandwich Cookies | ¥1,400 (Tax Included)
Yojiya Cafe Latte Chocolate Cookies | ¥1,350 (Tax Included)
Yojiya Matcha Milk | ¥950 (Tax Included)
Yojiya’s snack line-up is made with the idea of being able to enjoy high-quality food products at home. Their collection includes crunchy matcha and cafe latte cookies along with matcha milk, the latter of which is made with famous Uji matcha from Uji, Kyoto. Perfect for a tea/coffee break or as a souvenir.
Released: March 25, 2021
Online Shop: https://www.yojiyacosme.com/
Classy Japanese Shrimp Senbei Crackers Release From Keishindo in Almond, Cheese, and Chocolate Flavours
25.February.2021 | FOOD
Japanese snack company Keishindo recently launched a new series of shrimp senbei rice crackers called “Ajiwau Wa” (The Taste of Japan). The snacks are deep in flavour, arriving in almond, cheese, and chocolate.
Kongari Ebi Cheese (Contains 6) | ¥648 (Tax Included)
The shrimp crackers are topped with cheese and baked. The charred cheese brings out the flavour of the shrimp even more.
Ebi Almond (Contains 6) | ¥648 (Tax Included)
A rich and crunchy rice cracker made with in-house roasted almonds. With every bite comes more and more umami goodness.
Kutsurogi Yaki Chocolate (Contains 6) | ¥756 (Tax Included)
A harmony of sourness and sweetness delightfully adorns this chocolatey treat. The contrasting flavours results in a complex taste that could be called a completely new flavour.
Seasonal Kutsurogi Yaki Chocolate Strawberry | ¥756 (Tax Included)
Similar to the regular chocolate version but combined with sweet strawberry which gives the crackers a pink appearance.甘
Ajiwau Aji Assortment (Contains 9) | ¥1,080
Japanese Product Name: 味わう和
Keishindo Official Website: https://keishindo-shop.com/
Pikachu Snack Collaboration Launched For Kara Mucho & Suppa Mucho Potato Chips
Japanese snack food manufacturing company KOIKE-YA has collaborated with Pokémon to release two Pikachu-inspired flavours for its Kara Mucho and Suppa Mucho potato chips, two of the most popular potato snack products in Japan. The packages were released across Japan on July 13, 2020.
Kara Mucho was first launched in 1984. Over 35 years on, both the spicy Kara Mucho and sour Suppa Mucho have become two of Japan’s leading potato chip snacks. The new collaboration brings together the worlds of these nationally-loved snacks and Pokémon.
Pokémon Kara Mucho 10,000 Volt Pepper
10,000 volts of Pikachu strike your tongue with these hot potato chips which are sprinkled with electrifying kasho and kosho pepper.
Pokémon Suppa Mucho Denko Sekka Lemon
A sour, tangy combination of vinegar and lemon lend a refreshing bite to this flavour.
Both snacks also have their own unique packaging featuring a cute Pikachu. There is also a rare version of the packaging that people should be on the lookout for where a different Pokémon has taken on the appearance of Pikachu.
©Nintendo･Creatures･GAME FREAK･TV Tokyo･ShoPro･JR Kikaku
Pokémon Kara Mucho 10,000 Volt Pepper
Pokémon Suppa Mucho Denko Sekka Lemon
Released: July 13, 2020
Official Website: https://koikeya.co.jp/news/detail/1118.html
Japan’s New Snack Theme Park Little Oyatsu Town Namba to Open in Osaka This October
Japanese snack company Oyatsu Town is opening a new “town-style” theme park inside the Namba Parks shopping complex in Osaka on October 2, 2020 called “Little Oyatsu Town Namba” which will be themed around Oyatsu Town’s timeless Japanese dried noodle snack “Baby Star Ramen.”
When the theme park opens, it will be taking all necessary precautions against COVID-19 to ensure guests have a safe experience.
Hoshio-kun Kitchen: Make your own Baby Star Ramen
In the Hoshio-kun Kitchen area, you will be able to choose favourite seasonings to create your very own personal Baby Star Ramen snack. Guests will also be able to make steamed bread to season too.
Hoshio-kun Fantasy Park: The amusement area
At Hoshio-kun Fantasy Park, kids and adults alike can enjoy Baby Star in a variety of interactive digital content, from music to videos, controlling your own avatar, and more.
Baby Star Dining: Enjoy lunch and dinner in the food area
Baby Star Dining features a menu arranged by pro chefs. Enjoy lunch, dinner, or cafe time. At dinner, alcohol is served too.
Oyatsu Deli: The takeout corner
Here, you can order curry bread, steamed buns, and other freshly-made tasty takeout food made using Baby Star.
Oyatsu Marche: The marketplace
At the Oyatsu Marche market, guests can get their hands on exclusive Baby Star Ramen flavours, merchandise, stationery, and more.
Bookings will open in September before the grand opening of Little Oyatsu Town Namba on October 2, 2020.
Little Oyatsu Town Namba
Address: Namba Parks 7F, 2-10-70 Nanbanaka, Naniwa-ku, Osaka
Grand Opening: October 2, 2020 (Subject to change)
Opening Hours: 11:00-21:00 (Subject to change)
No Fixed Holidays
Entry: Free (Select services will charge however)
Access: 7-minutes on foot from Namba Station via the south-south ticket gates of the Osaka Metro Midosuji Line or the central ticket gates of the Nankai Electric Railway / 9-minutes on foot from Osaka-Namba Station via the east ticket gates of the Nara Line
Official Website: http://oyatsu.town/
Demon Slayer: Kimetsu no Yaiba Collaborates With Baby Star Ramen Noodle Snack
Oyatsu Company has teamed up with the popular TV anime series Demon Slayer: Kimetsu no Yaiba to release limited-edition packaging of its popular Baby Star Ramen dried noodle snack. The product released on May 25, 2020 in Japan.
Demon Slayer: Kimetsu no Yaiba
Demon Slayer: Kimetsu no Yaiba is a manga series written and illustrated by Koyoharu Gotōge which follows Tanjiro Kamado who becomes a demon slayer after his family is killed and his younger sister Nezuko turns into a demon. It was serialised in Weekly Shōnen Jump from 2016 and recently concluded with its 20th volume on May 18, 2020. It has shipped 60 million copies. The upcoming anime film Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train will continue the story of the anime series’s first season when it drops on October 16, 2020.
Baby Star x Demon Slayer
The collaboration will be for the ume kombu onigiri (plum kelp rice ball) flavour of the popular Baby Star snack, which just so happens to be a favourite of Demon Slayer‘s main character Tanjiro. You get the refreshing taste of the plum and the delicious flavour of the kombu.
There are four packaging designs to find as pictured above, each featuring familiar faces from the anime series.
A campaign is also being held for 400 fans to win an original Demon Slayer A2 poster. Each pack of the snack features an application mark on the back which they can use to sign up. This is being held in Japan only. Full details can be found on the campaign website.
©Koyoharu Gotouge / Shueisha・Aniplex・ufotable
Demon Slayer Baby Star Ramen (Ume Kombu Onigiri Flavour)
Price: Open Price
Release Date: [May 25, 2020] Japanese Convenience Stores / [June 15, 2020] Japanese Supermarkets
Campaign Website: https://www.oyatsu.co.jp/campaign/kimetsu_poster/
Hello Kitty Collaborates With Japanese Biscuit Brand Tabekko Doubutsu
30.January.2020 | FOOD
Sanrio is teaming up with Japan’s longtime loved snack maker Ginbis to release a new line of 11 products featuring Hello Kitty. They will go on sale from February 6, 2020 at Sanrio shops across Japan, the online store, and select stores stocking Sanrio products. The collaboration combines the deliciousness of their biscuits, which are a nostalgic snack for Japanese people, with the cuteness of Hello Kitty.
The snack in question is the butter flavour of the popular longtime selling biscuit Tabekko Doubutsu, which are light to eat and come in cute animal shapes with the name of the animal written on them. Hello Kitty is a character known the world over, who celebrated her 45th anniversary last year. But the collaborative product line doesn’t just include the biscuits – it includes merchandise too which will be sold as gift sets.
Plastic Mug (2 Designs) & Tabekko Doubutsu Biscuits – ¥700 Each
Two exclusive designs were created for the plastic mugs, including one with Hello Kitty flying an aeroplane over the animals, and the other with her face mixed in with the biscuit shapes.
*Please note that the biscuit packs do not come with biscuits of Hello Kitty’s face
Mascot Holder & Tabekko Doubutsu Biscuits – ¥1,650
Mini Handbags (2 Designs) & Tabekko Doubutsu Biscuits – ¥1,100 Each
The mascot holder features Hello Kitty covered in biscuits, and the mini handbags come in the same designs as the plastic mugs. There are also pouches, mini purses, and more, for a total of 11 different items.
Treat yourself or your Valentine’s Day sweetheart to an item in this kawaii new collaboration from Sanrio and Ginbis.
*All listed prices include tax
Tabekko Doubutsu x Hello Kitty Collab Series
Release Date: February 6, 2020 (From February 5, 2020 on Sanrio’s online shop)
Product Page: https://www.sanrio.co.jp/goodsinfo/kt-tabekko-202002/
◇Sanrio store branches / Select stores stocking Sanrio merchandise
Yahoo! Shopping: https://shopping.geocities.jp/sanrio/