Aimer released her latest single I beg you / Hanabira-tachi no March / Sailing on January 9, 2019 as a triple A-side which ranked No. 1 on Oricon’s Weekly Singles rankings for the date January 21. She has enjoyed huge success as a solo artist for five years now since January 2014 with all of her works lasting as long sellers.

It was recently announced that the singer will release two new albums simultaneously on April 10: Sun Dance and Penny Rain. These will be the newest albums from the artist since daydream which dropped back in September 2019.

It has been revealed that her new song April Showers from Penny Rain will be used in the latest earth music&ecology commercial starring Suzu Hirose and directed by Hirokazu Kore-eda.

Suzu Hirose is a 20-year-old actress and model whose work spans across movies, dramas and commercials. Hirokazu Kore-eda is a globally recognised film director. He won the Palme d’Or at the 2018 Cannes Film Festival for Shoplifters which was also nominated for an Academy Award for Best Foreign Language Film.

The commercial, titled “Ethical,” has a positive message and shows both sides of consumerism, both the buyer and those who go to great lengths to manufacture the items. Aimer’s April Shower matches the video perfectly.

The commercial is now available to watch on the brand’s website. Check it out here.