Fruit Packed Sandwiches Get Whipped Up at Limited-Time Shop in Tokyo
21.February.2021 | FOOD
The fruit sandwich eatery Maruichi Seika has opened a pop-up shop on the second floor of Kita-Senju Marui in Adachi, Tokyo. The shop is a collaboration between the popular local restaurant Ippo Ippo and Maruichi, a long-standing and much-loved fruit shop.
Fruit is the key ingredient at Maruichi Seika where they want customers stuffing their cheeks with strawberries, oranges, pineapple, and more. Fruit is packed into fat sandwiches and combined with mascarpone cheese for a filling treat. The bread is provided by Furansuya, a local bakery in Kita-Senju that has been running for over 10 years.
A Select Look at the Line-Up
Sky Berry | ¥740 (Tax Included)
This sandwich is named after a particular variety of strawberry is known as the Sky Berry. It’s sourced from Tochigi Prefecture and is known for its superior sweetness, juiciness, and the fact that it’s low in acidity. Ordering this lets you enjoy three different kinds of well-known strawberry: the titular Sky Berry, the Tochiotome which is also from Tochigi, and the classic Amaou from Fukuoka.
Setoka | ¥840 (Tax Included)
The Setoka is a rare and super sweet, full-bodied citrus fruit that’s normally given as a gift in Japan. In sandwich form, it enjoys a perfect balance of sweetness and tanginess.
Pineapple | ¥630 (Tax Included)
The Golden Pineapple from the Philippines is the variety used in this sandwich, packed with mouth-watering sweetness and offering a rich fruity fragrance.
Maruichi Mix | ¥740 (Tax Included)
This sandwich is a combination of fruits including the Amaou strawberry from Fukuoka, the Kanjuku Kiwi from Ehime, and the Premium Banana from the Philippines. It also contains the best picked mikan which are bought fresh from the market every day.
If you’ve never tried a fruit sandwich in Japan and are in Tokyo this winter, then don’t miss out on Maruichi Seika’s limited-time line-up.
Address: Kita-Senju Marui Floor 2F – Kitchen Garden 350
Address: 3-92 Senju, Adachi-ku, Tokyo
Kita-Senju Marui Official Website: https://www.0101.co.jp/084/
Vegan Food Heads to Tokyo Midtown at New FRUITS IN LIFE Juice Bar and Deli
07.February.2021 | FOOD
FRUITS IN LIFE is a new fruit juice bar and deli set to open in Tokyo Midtown on March 2, 2021. The eatery will serve up a fruity vegan menu.
Slow Juice (6 Flavours) | ¥850 Each (Before Tax)
Smoothies (11 Flavours) | Medium ¥550, Large ¥700 (Before Tax)
Fruful 200 Set | ¥1,250 (Before Tax)
Smoothie Parfaits: Avocado & Banana ¥1,000 (Before Tax) / Amaou Strawberry ¥1,250 (Before Tax)
FRUITS IN LIFE opens its first branch in Tokyo Midtown
Enjoy 200g of fresh fruits with Fruful 200
The menu is entirely plant-based ranging from smoothies and cold press slow juices to avocado toast made with a 100% whole wheat focaccia, the rice paper-wrapped salad baton filled with fruit and veg, and more. The lunch menu also includes the one plate Fruful 200 Set which contains 200g of fruits, and more. There’s also fruit desserts like jelly and smoothie parfaits. The Avocado Banana Parfait is packed with vitamins and over 200g of fruits, is only 438ml, and is low in calories.
FRUITS IN LIFE Tokyo Midtown
Grand Opening: March 2, 2021
Location: Tokyo Midtown Plaza Floor B1F
Address: 9-7-2 Akasaka, Minato-ku, Tokyo
Opening Hours: [Weekdays] 8:30-21:00 (Last Orders 20:30) / [Weekends & Holidays] 10:00-21:00 (Last Orders 20:30)
Tokyo’s Fruits Salon Serving Up a Full Gourmet Fruit Course
06.September.2020 | FOOD
Fruits Salon, a fruit shop located on the second floor of Beauty Connection Ginza in Tokyo, introduced a new lineup of menu items on September 4 which will be available until mid October, all using seasonal grapes grown in Japan.
Fruits Salon opened in November last year and garnered much attention for its full course fruit dishes. Last month, the cafe served up the “Peach Full Course” which proved super popular. Now, they are offering a menu centred on juicy and sweet grapes.
Grape Full Course | ¥4,400 (Tax Included)
1st Plate: Apricot Tofu
2nd Plate: Dégustation
The grape course features three plates and a drink. It begins with a refreshing mix of Shine Muscat grapes, Delaware grapes, apricot tofu, and sake lees ice cream. The second plate is a tasting of four varieties of grape, while the third is a colourful and eye-catching parfait.
3rd Plate: Parfait
The parfait is served in a wine glass so you can see each layering of tasty ingredients.
The 90-minute course is reservation-only and invites you to both appreciate the appearance of as well as the taste of each dish.
Melon Parfait Alcohol Set | ¥2,178 (Tax Included)
The cafe is also serving its melon parfait alcohol set once more too for a limited time. It’s made to really elevate the flavour of the melon.
If you’re a fruit fanatic, then you won’t want to miss out on Fruits Salon’s new full course.
Beauty Connection Ginza Fruits Salon
Address: GINZA gCUBE 2F, 7-9-15 Ginza, Chuo-ku, Tokyo
Opening Hours: 11:00-20:00
Official Website: https://www.beauty-connection.jp/fruits/
Irresistibly Divine Peach and Exotic Fruit Jams Whipped Up by KEITA MARUYAMA
22.August.2020 | FOOD
Fashion desinger KEITA MARUYAMA’s lifestyle line CASA KEITA is collaborating with the pastry shop Equal to release a collection of two luscious jams in Japan. This marks KEITA MARUYAMA’s step into the world of food.
The two jams get their names from previous KEITA MARUYAMA collections: SWEET SWEET SWEET and EXOTICA, both of which are sold in mini textile bags.
SWEET SWEET SWEET
SWEET SWEET SWEET uses a base made from white peaches grown in Yamanashi Prefecture. A hint of sourness is added by griotte cherries.
Okinawan pineapples are mixed with passion fruit, coconut, and lime to create an exotic flavour, which is enhanced with the scents of galangal and kaffir lime leaves.
Bagged Jam Set | ¥8,000 (Before Tax)
The textile bags can be reused for a multitude of things, like storing small cosmetics, your wallet or purse, smartphone, and so on.
The jam set will be released both in-store at KEITA MARUYAMA in Tokyo on August 20 as well as online from 21:00 (JST).
Address: 4-15-10 Minamiaoyama, Minato-ku, Tokyo
KEITA MARUYAMA Online Store: https://store-keitamaruyama.com
The ‘Junoheart’ is a new variety of heart-shaped cherry grown in Aomori Prefecture. On July 2, 2020, they made their nationwide debut in Japan. Sales began at Kimura Fruits in Hankyu Umeda in Osaka.
Aomori Heartbeat (1 Box/2 Cherries): ¥2,160
The Junoheart cherries come in various sizes, including “4L” (over 3.1cm). One box of these high quality cherries contains just two. They are so cute they almost seem a waste to eat. They also make for a great gift to someone special.
Hankyu Umeda Official Website: https://www.hankyu-dept.co.jp
New Open Fruit Sandwich Shop ‘Fruits Panda by bekkaku’ Opens at Kyoto Tower
04.June.2020 | FOOD
Kyoto-based confectionery company Bijuu opened its new shop “Fruits Panda by bekkaku” inside Kyoto Tower on June 4, 2020.
Premium sandwiches made with high quality bread
Fruits Panda by bekkaku serves colourful and Instagrammable open sandwiches made from bread baked by Kyoto-based luxury bread company bekkaku which is topped with a variety of fresh fruits and one of the shop’s rich creams. The in-house made creams, whether it be the caramel cream, condensed milk cream, or another, all bring out the delicious taste of both the fruit and bread.
Strawberry Panda (Strawberries/Red Bean Paste/Condensed Milk Cream): ¥350 (Tax Included)
Topped with fresh strawberries and sweet red bean paste, this open sandwich is served with a side of velvety condensed milk cream for a harmony of flavours.
Kiwi Panda (Kiwi/Honey Cream): ¥350 (Tax Included)
Sweet and sour kiwis coupled with sweet honey is a match made in heaven that creates a refreshing aftertaste.
Banana Panda (Banana/Chocolate Cream): ¥350 (Tax Included)
Subtly sweet fried bananas and rich chocolate cream are a classic combination which create a full-bodied aroma and delicious aftertaste.
The shop will also be selling bekku’s “Tanabiki” bread, so if you visit the shop, use this opportunity to try out their luxurious loaves.
Fruits Panda by bekkaku plans to serve seasonal combinations too so customers can enjoy their open fruit sandwiches all year round.
Fruits Panda by bekkaku
Location: Kyoto Tower (Floor 1F), 721-1 Higashishiokojicho, Shimogyo Ward, Kyoto, 600-8216
Stay Home: 5 Simple and Kawaii Fruit Sandwiches to Try Making During the Lockdown
Here at MOSHI MOSHI NIPPON, we post news and information about Japan in six languages. Our aim is to deliver a variety of content related to Japan for those who love and enjoy Japanese culture.
Right now, people across the globe are in self-isolation as a result of the coronavirus pandemic. The same goes for Japan too, so we’ve taken this opportunity to create a new series on the website to show how we’re spending time at home here in Japan. The future is yet uncertain, and we hope for normality to return for all of us soon. We created a new articles series called Stay Home with which we hope to take your mind off the situation, even for just a little bit, to help you feel calmer. It might give you some tips on what you can do while spending time at home.
In this edition of Stay Home, we’re taking a look at five simple and kawaii fruit sandwiches that have been featured with the trending Japanese hashtag #おうちカフェ (“Cafe at Home”). Stuck for ideas for breakfast, lunch, or snacks? Then try making one of these super simple yet mouth-watering recipes.
1: Fruit Sandwich @tgm___n
naho’s fruit sandwich is layered in a specific way to make the fruit look like flowers. You can add an artistic touch to your sandwiches with just a bit of prep.
・Bread ・Yogurt ・Strawberries ・Grapes
1: Add Greek yogurt to the sandwich.
2: Cut the strawberries and grapes in a cross-section and stuff into the bread.
3: Wrap and leave in the refrigerator for one hour. Slice down the middle and you’re done!
2: Dot Open Sandwiches @mari.asakanon
Mari’s has served their fruit sandwich open-style and with plenty of fruit. The fresh cream and cream cheese adds a richness to the sandwich.
・Bread ・Fresh cream ・Cream cheese ・Fruits of your choice
1: Layer cream cheese over the bread slices and then the fresh cream.
2: Top with your assorted fruit.
3: Cut into bite-size slices and tuck in!
3: Strawberry Cake Style Fruit Sandwich @_ll_rire_ll_
riE.’s fruit sandwich is just like a cake! By arranging it correctly, she has transformed her sandwich into a strawberry dessert.
・Bread ・Strawberries ・Fresh Cream ・Honey ・Cinnamon
1: Slice a thick cut of bread in half and fill with fresh cream and strawberries.
2: Spread fresh cream on the outside and top with strawberries
3: Drizzle with honey, sprinkle with a little lemon, and enjoy!
4: Cocoa Bagel Fruit Sandwich @chiezzz8
chie’s fruit sandwich is made using homemade cocoa bagels and ponkan orange, creating a sweet and sour flavour combination.
・Cocoa bagels ・Ponkan orange ・Greek yogurt ・Cream cheese
1: Mix Greek yogurt and cream cheese to a ratio of 1:1.
2: Cut the bagels in half and add your yogurt and cream cheese mix.
3: Add the ponkan orange and enjoy!
5: Hot Banana & Oreo Crispy Tiramisu Sandwich @ks.daidokoro
Kancho makes lots of different hot sandwich recipes. This is a simple one you can make using a frying pan.
・2 slices of bread ・5 Oreo Crispy Tiramisu ・Greek yogurt to taste ・1 banana ・30g shredded cheese ・Cinnamon powder to taste ・Honey to taste
1: Top one slice of bread with Greek yogurt and add half the shredded cheese.
2: Add the Oreos (and fill the empty spaces with smashed Oreos).
3: Top with sliced banana, the cinnamon powder, and honey.
4: Add Greek yogurt and the rest of the shredded cheese to your other slice of bread.
5: Toast in a frying pan and press. Fry until both sides are a light brown and enjoy!
Bring the cafe experience into your own home with one of these 5 simple recipes.
Food Review: Shibuya’s Stylish Sandwich Shop BUY ME STAND
Hello, readers of MMN! I’m Banako of the MOSHI MOSHI FRIENDS program.
Today, I’m here to show you a unique and stylish sandwich shop I visited in Shibuya called BUY ME STAND. Shibuya is home to countless restaurants and cafes, but if it’s sandwiches you’re looking for, this place is the one people are going to recommend. That’s how famous it is!
You can reach it in just a brisk 5-minute stroll from the New South Exit of Shibuya Station’s JR Line building. You’ll know it by the big windows and green and white stripes.
The store is managed by apparel brand SON OF THE CHEESE. The entire interior is coloured in mint green, and it has a vintage American vibe to it. Both the outside and inside are nothing short of stylish-looking. It has a second floor too which has table seats.
I ordered the shop’s most popular menu item: “Apple Cheeks.” The sandwiches are cooked to order in an open kitchen in full view of the customers.
BUY ME STAND typically serves hot sandwiches. Most of them are filled with cheese which is grilled until melted and oozing.
This is the Apple Cheeks, which costs ¥1,200. Take a look inside, what do you see?
That’s right. Just as the name of the sandwich suggests, is stuffed with apple slices. As well as apple, it also contains pork belly, onions, and Camembert cheese.
Apples and sandwiches are seemingly an unlikely combination, but by my first bite into the crunchy toast I was already hooked. The melted cheese coils itself delicious around the pork belly and onions while the apple adds a favourable sweetness to the combination of flavours. It was like happiness in my mouth.
It’s quite a hearty sandwich, but it comes with a crunchy coleslaw salad which is a great palate cleanser and changes up the flavour party on your tongue, so you can get through it all no problem
Since there’s a lot of ingredients packed inside their sandwiches, they are also served with a burger bag like when you eat a hamburger, so you can wrap it up to ensure nothing falls out.
Sandwiches are generally seen as a quick and light meal, but BUY ME STAND has redefined their image by making their sandwiches fat and filling.
BUY ME STAND is open from 8am, and breakfast is sold until 11am where they serve a range of food options in addition to sandwiches. I wanted to try everything.
The menus differ slightly for breakfast, lunch and dinner.
BUY ME STAND is in fact a chain sandwich shop and has branches not only in Shibuya, but Yokohama, Fukuoka, and even Okinawa too, and all of them are just as fancy as one another.
Pay a visit to BUY ME STAND yourself and find your sandwich of choice!
BUY ME STAND
Address: 1-31-19 Higashi, Shibuya, Tokyo
Opening Hours: 8:00-21:00
No Fixed Holidays
Access: 5-minutes on foot from NR Shibuya Station’s New South Exit
Official Instagram: https://instagram.com/buy_me_stand?igshid=fk5ri1cl22w4
Get Peachy With Starbucks’ Peach On The Beach Frappuccino® This Summer
14.July.2019 | FOOD
Starbucks will be releasing their fourth round of summer seasonal drinks. From July 19th, Majority of Starbucks cafés across the country will start to sell the Peach on the Beach Frappuccino®.
Small boulders of white peach fill the cup, allowing you to enjoy the fulfilling texture of fruit. The sweet, fruity taste will fill your mouth, making your tastebuds want to dance with excitement.
The frappuccino also contains bright peach sauce, luxurious peach pieces and peach purée. After sinking into the ripe peach pieces, the flavour will melt on your tongue and spread through your mouth. The pinkness of the peach drink will really put you in a peachy mood perfect for the summer! Don’t miss out.
Peach on the Beach Frappuccino®
Price: Tall ¥620 (Tall size only)
※List price shown above (before tax).
Available: July 19 ー August 29, 2019
Available at majority of Starbucks Cafes in Japan.
※ Sales will end once all stock is depleted.
Three Perfectly Peachy Parfaits This Summer In Nagoya
Summer is the perfect time to enjoy Japanese peaches, which are particularly juicy and sweet around this time. Peaches go well with red bean paste, cream and a variety of other flavours, which is why you will be seeing a lot of peachy desserts this summer. You just have to try them!
Today, Instagrammer meme, who is a big fan of cute and stylish cafés, will be introducing you to peach parfaits that you absolutely must try in Aichi prefecture.
BLUE STAR CAFE（ブルースターカフェ）／Nagakute
BLUE STAR CAFE has started selling a peach parfait. The peaches are so sweet and juicy that I was moved to tears. The parfait is made up of fresh cream, vanilla ice cream, peach sherbet and frozen peach. It is simple, delicious and very satisfying.
▼BLUE STAR CAFE
Address: 504 Tsukada, Nagakute, Aichi
TEL：0561 42 6878
Official Website: https://bluestar-cafe.com/
Halleloo Garden（ハレルゥ ガーデン）
I was just waiting and waiting for Halleloo Garden to release their peach parfait and I was far from disappointed. Just looking at the pretty pink peaches is enough to get your mouth watering. When you cut into the peach, it will explode with colourful popping boba. What a fun parfait.♡
The parfait is made up of a variety of fruits including melon, blueberries, grapefruit and apple. It also contains vanilla ice cream, custard, fresh cream, and dried fruit too. Be aware that the contents of this parfait will change according to the season.
This peach parfait also comes with peach-flavoured black tea with boba. Add this to your parfait and notice the change in flavour as your parfait becomes a milk bubble tea! This was my first experience of popping boba. It was such a fun experience to bite into the boba and feel them explode, flooding my tastebuds with a delicious juicy flavour. Whether Halleloo Garden can serve this parfait seems to be dependent on whether they can receive peaches from their supplier, so I recommend phoning up the café before you turn up to if you want to try this.
Address: Kami-222-1 Miyoshicho, Miyoshi, Aichi
TEL: 0561 56 1080
Official Website: http://www.halleloo.jp/
merry café serves a beautiful peach parfait that looks just like a bouquet of flowers.
The simple peach compote allows you to enjoy the natural deliciousness of the peaches. During this season, finding peaches that are highly sweet can be a bit of a hit or miss, however there is no doubt that they will be sweet when made into a compote. It was a delicious peach parfait. ♡
Address: 7-18 Komochimatsu Shindencho, Toyoake,
Opening Hours: 11:00 ー 15:00, 17:30 ー 22:00
Official Facebook Page: https://ja-jp.facebook.com/merrycafe1218/
All these pink peach treats look so beautiful. This peachy season is the perfect time to wrap yourself in the wonderful fragrance of sweet peach. Please check out meme‘s Instagram which is full of information on cute cafés you can visit for delicious desserts.
Author/ Photographer: meme
Hand drip tea speciality shop Tokyo Saryo reopens Ochazuke stand for limited time only!
26.April.2019 | FOOD
Tokyo Saryo was the world’s first ever hand drip tea specialist shop. This year, they’re celebrating the first tea of the season with the reopening of Ochazuke stand Tokyo Saryo. The Ochazuke stand was a big hit last year, and this year it will be open for a three month period from Wednesday 24th April to Wednesday 31st July.
Ochazuke is a Japanese dish that every Japanese person must have had at least once in their life. For many, it is a normal option for a light breakfast that you can make at home. It’s just green tea poured over cooked rice. Simple! However, in recent years, replacing the green tea with dashi stock has become the most popular form of this breakfast. The Ochazuke stand hopes to encourage people to use green tea for their ochazuke in their daily lives more often by creating an original ochazuke dish which really carries the flavour of green tea. The recipe has been specially made to fit in with modern daily lifestyle.
This ochazuke is sprinkled with lots of green tea so you can really enjoy “eating” tea! Soft sprouting tea leaves that resemble the appearance of nori seaweed are collected and ground into a powder called tencha. This tea remains in its unground form of matcha. Pour water over the original green tea powder and the fragrance of the tea will be released!
Teahouse original ochazuke: Eel ¥500 Teahouse original ochazuke: Salmon ¥500
Teahouse original ochazuke: Scallop ¥500 Teahouse original ochazuke: Plum ¥500 (*tax included in prices stated)
You can also add olive oil to your dish afterwards for just ¥50.
Order Tokyo Saryo’s hand drip tea on top of your order (+¥150) and you will be presented with the first tea of the season that uses tea leaves freshly collected from Kagoshima. The leaves were collected on 7th April 2019 and a special recipe is used to make this tea.
It’s not just tea they serve here! As an important base flavour, the stand also serves up dashi. This is made by combining bonito fish flakes and kombu kelp sourced from Makurazaki to produce a high quality and delicious flavour.
You can also choose to add a topping of Nicomaru Genmai which is made from brown rice. This is very popular among adults as it adds a luxurious fragrance to your meal.
You can eat in or take out for the same price. Every day, sales will end when they run out of rice, so get there as fast as you can!
Ochazuke stand Tokyo Saryo (open for 3 months only)
Address: 1-34-15, Kamiuma, Setagaya, Tokyo
Running: Weds 24/04 ー Weds 31/07 2019
Opening hours: Weekdays ー 13:00 ー 20:00 ／Weekends & national holidays ー 11:00 ー 20:00
Access: 7-minute walk from Sangenjaya station south exit B (Den-en Toshi line).
Closed: Mondays (Closed on Tuesdays if the previous day was a national holiday).
Open during Golden Week!
Official website: http://www.tokyosaryo.jp/
whyte: A Café & Beauty Parlour in Harajuku With Gourmet Sandwiches
Hello, MOSHI MOSHI NIPPON readers. It’s Ellie of the MMN Editorial Team.
Today I’d like to report on whyte, a café in Harajuku that serves exquisite sandwiches and coffee while also being a salon that takes into consideration organic and vegan products.
It’s located just a 10-minute walk from Harajuku Station. Head down Takeshita Street, make a left at FamilyMart and keep walking straight. You’ll see Belle Epoque College of Beauty. It’s right next to there.
It’s a single building painted a cute pale green colour. It’s rare to see a single building operating as both a beauty parlour and café!
whyte’s concept aims towards “vegan beauty” and affordable prices. Both the café and salon incorporate processes that are kind to the environment and good for one’s body. The shop’s name is a combination of “Why”―referencing customers’ worries―and “White”―how those worries can be solved using natural and organic cosmetics to make the inside of their bodies feel pure and beautiful again.
The café sells gourmet sandwiches that can be eaten in or taken away.
The outdoor showcase displays lots of delicious looking sandwiches.
The most popular is the Egg Sandwich (¥300) which is packed tightly with a bounty of eggs. The eggs are low pesticide. The bread is soft and I enjoyed the natural flavour of the overall sandwich.
This is the Avocado & Tomato Sandwich (¥400), one of the vegan options. No animal products are used to make it. This one is popular with foreign customers that visit the café. The combination of the tomato and avocado not only takes delicious, it looks beautiful when served too!
The café’s most popular drink is their Homemade Lemonade (¥400). It’s not too sweet and has a gentle flavour. The entire menu at whyte has this gentle flavour. Nothing is is too excessive, just as their concept states. The cup it’s served in is even made with an ingredient found in corn. It’s nice to see how considerate they are to the environment even down to such tiny details as this.
There are 10 light meals to choose from, which includes the sandwiches made with seasonal ingredients, as well as drinks that also tie in with the current season. Be sure to try out one of their sandwiches made with many different ingredients.
The sunlight filters through beautifully into the dining space.
The owner’s dog Mare-kun was enjoying the sun too♡
The salon space is calm, relaxed and very stylish. I asked the owner, Hamamoto-san, he opens so early at 8:00am since this is an unusual opening time a place in Harajuku. He explained, “If we make use of our morning time we can have a better start to the day. We propose to people that you live according to the natural cycle of the body.”
It certainly feels like a treat enjoying a delicious drink and sandwich before changing your image with a hair cut in the early morning. What’s great is that they even use organic shampoo and offer organic perms.
Hamamoto-san is in fact the founder of the Vegan Beauty Association. “We will promote new kinds of lifestyles so that vegan beauty can spread more across Japan,” he enthusiastically explained.
whyte has a very open and welcoming atmosphere, enjoying not only Japanese customers but plenty of foreign tourists too. If you’re ever in Harajuku be sure to stop by yourself to experience its warm vibe.
Address: 3-27-7 Jingumae, Shibuya, Tokyo
Opening Hours: Weekdays 8:00-20:00 / Holidays 8:00-19:00
Chef Jun Kurogi to release Japanese caviar brand “CAVIAR PURE”
09.December.2017 | FOOD
Kurogi is a Japanese restaurant that is said to be the most difficult in Tokyo to get a reservation. The owner, Jun Kurogi, has a group company called A KUROGI HALAL FOODS, who is releasing a new brand of caviar called CAVIAR PURE together with JAPAN CAVIAR, Inc – the biggest producer of caviar in Miyazaki Prefecture – with the hope of global expansion. CAVIAR PURE will go on sale starting December 13th.
JAPAN CAVIAR’s caviar brand “CAVIAR PURE” uses leading edge techniques and delicate skill that has been handed down through the years to produce a great flavour unique to Japan that was born from the Japanese mindset to deliver only the best of the best.
A lot of high grade imported caviar uses preservatives, pasteurization and high salinity (5-7%) to prioritize the prolongation of food storage. However, using this process reduces the flavour and freshness of the caviar. That’s where “CAVIAR PURE” comes in. Only sturgeons that are raised healthily are harvested for their fresh roe which is processed into caviar. The company is also able to produce a low salt concentration thanks to blending low mineral salt. This is where the real flavour of the caviar comes in: as once it has been cured to bring out the good flavour it is quickly put in cold storage producing fresh caviar for you to enjoy.
Moreover, everything from harvesting to the production of the caviar is consistent in Miyazaki Prefecture. No chemicals are used at any point during the rearing of the sturgeons – they are reared within strict guidelines which are are firmly adhered to so as to not spoil the flavour.
The deciding factor of the caviar’s great taste is the natural flavour of the caviar brought out by blended low mineral salt. The seasoning uses only the best blended salt selected by the caviar masters around the world. Jun Kurogi is one of those masters and demonstrates excellence of his seasoning with the harvested caviar.
If you’re feeling a little bit luxurious then why not try some high quality caviar obtainable only in Japan?