SHIRO to Raise Money For Great East Japan Earthquake Relief With Limited-Edition Fragrances

23.February.2021 | FASHION

Japanese cosmetic brand SHIRO has announced the release of its new “Happy Verbena” collection of limited-edition fragrance items that will be released via their website on February 25, with orders rolling out from March 11.

Happy Verbena Eau de Parfum | ¥4,055 (Tax Included)

Happy Verbena Room Fragrance | ¥4,481 (Tax Included)

Happy Verbena Hand Serum | ¥2,988 (Tax Included)

Happy Verbena Oil in Hand Spray | ¥2,200 (Tax Included)

On March 11, 2011, the Tohoku region of Japan was struck with a magnitude 9.0-9.1 earthquake, the most powerful ever recorded in the country, and subsequent tsunami which plunged the country into despair. The effects of the disaster are still felt today, both emotionally and financially. In May of the same year, SHIRO launched its Happy Verbena series as a means of providing support to the people of Tohoku.

 

This year, SHIRO is relaunching its Happy Verbena series, which is made using environmentally-friendly packaging. The proceeds collected from sales of the series will be donated to the Tohoku region.

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