Kanjani Eight Appear in Morinaga Ice Cream’s New Commercial
Japanese confectionery company Morinaga released two new commercials on Saturday (March 20) for their popular Monaka Jumbo ice cream. The commercials feature Japanese boy band Kanjani Eight.
The first commercial, entitled Choco Mimi, sees the band members dressed in cute rabbit ears to promote the chocolate and vanilla flavours of Monaka Jumbo. It also features the band’s new song Sweet&Bitter which even features the lyric “vanilla.” The second commercial, entitled Ice Case, has the band members spoilt for choice on which flavour to go for, but ends up with them saying, “Why not both?”
Vanilla Monaka Jumbo “Choco Mimi”
Choco Monaka Jumbo & Vanilla Monaka Jumbo “Ice Case”
Choco Monaka Jumbo & Vanilla Monaka Jumbo TV Commercial
Initial Broadcast: March 20, 2021
Official Website: https://www.morinaga.co.jp/ice/jumbo/
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
Hio Miyazawa and Suzu Yamanouchi Feature in Special Rainwear Commercial
09.April.2021 | FASHION
Japanese rainwear brand Wpc. released a special new commercial featuring actors Hio Miyazawa and Suzu Yamanouchi. The collaborative video is entitled “What’s Changed, What Hasn’t Changed.”
The Rainwear Items
Basic Jump Umbrella – Off Paint
Big Silhouette Rain Poncho – Unisex Caramel
Floral Pink Gradation
Colour Mesh Coat – Beige
The message of the commercial is one of positivity: that though somethings might change, others do not. It refers to the state of the world during the COVID-19 pandemic, that despite being unable to see our loved ones, and that we’re unable to lead the lives we once did, our feelings towards those special to us, and those around us, is eternal.
What’s Changed, What Hasn’t Changed
Lookbook: Free distribution at Wpc. Shinsaibashi PARCO and Wpc. pop-up shops
Official Website: https://bit.ly/3uw2BFn
Masaki Suda Appears in New Mister Donut Japan Commercial
31.March.2021 | FOOD
Japanese actor and singer Masaki Suda appeared in a new commercial for Mister Donut which hit Japan last week. The name of the commercial translates to “there’s always something good inside the box.”
On January 27, 2020, Mister Donut celebrated its 50th anniversary. The doughnut chain boasts around 960 stores in Japan. In their latest commercial, they promote the joy of opening a box of their doughnuts when ordering takeout.
Mister Donuts Commercial
Initial Broadcast: March 25, 2021 (Japan)
NiziU Feature in Promotional Commercial for KOSÉ’s Make Keep Mist EX
30.March.2021 | FASHION
KOSÉ are set to roll out a new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial will feature NiziU along with their new song I AM.
The commercial tie-up comes after the huge positive reception NiziU got after their appearance in another KOSÉ commercial that aired in January. The video featured their song Joyful as well as the popular ‘eyelash dance.’
Stay tuned for the release of the commercial.
KOSÉ x NiziU Make Keep Mist EX
Initial Broadcast: April 15, 2021
Official Website: https://www.kose.co.jp/makekeepmist/
Häagen-Dazs Releases Matcha Chocolate Cookie and Almond Caramel Cookie Ice Cream
26.March.2021 | FOOD
Häagen-Dazs Japan released two new ice cream flavours as part of its Decorations mini cup series on March 23: the Matcha Chocolate Cookie and Almond Caramel Cookie.
The visually-striking Häagen-Dazs Decorations series is a smooth, rich-flavoured ice cream with delicious toppings to compliment the ice cream.
For the third entry to Decorations, Häagen-Dazs welcomes back the Almond Caramel Cookie from 2019 and adds the all-new matcha and chocolate combo Matcha Chocolate Cookie.
Matcha Chocolate Cookie / Almond Caramel Cookie – ¥295 Each (Before Tax)
Even more delicious after stirring
The best way to enjoy Decorations is to first spoon the ice cream as it is to taste the flavours. After that, you’ll want to stir it all together to all the flavours and textures fuse, creating a delightful contrast between the soft ice cream and crunchy toppings.
Almond Caramel Cookie
Almond Caramel Cookie takes inspiration from the Florentine biscuit which is a sweet pastry topped with nuts and fruits. The cup contains delicious caramel butterscotch ice cream laced with caramel sauce, all of which is topped off with crumbly sliced almonds and crunchy butter cookie pieces.
Matcha Chocolate Cookie
The Matcha Chocolate Cookie is exactly what it says on the cup: a fragrant matcha ice cream infused with chocolate sauce and topped with sweet chocolate and matcha cookies.
Decorations: Almond Caramel Cookie & Matcha Chocolate Cookie
Released: March 23, 2021
Where: Japan (Supermarkets, convenience stores, department stores, and elsewhere)
Product Page: https://www.haagen-dazs.co.jp/decorations_2021/
ABC Mart has released a new commercial for Nike’s Air Max Infinity 2 Trainers which stars Japanese boy group JO1 and features their song Born To Be Wild taken from their third single CHALLENGER.
Nike Air Max Infinity 2 | ¥11,000 (Tax Included)
Colours: 100WHT / WHT・001 BLK / WHT・002 BLK / BLK・004 BLK / WHT・100 WHT / BLK・003 BLK / RACBLU・100 WHT / BLK・100 WHT / INDBST
The Nike Air Max Infinity 2 Trainers feature a futuristic look encompassed by accentuated heels and mixed-material uppers, delivering a textured and fashionable experience that wearers can enjoy all day everyday.
Those who purchase the trainers at ABC Mart, both in-store and via their online shop in Japan, will receive an original JO1 shoehorn.
Nike Air Max Infinity 2
ABC-MART Official Website: https://www.abc-mart.net/shop/
King & Prince and SixTONES Make Double Platinum With Latest Singles
16.March.2021 | MUSIC
The Recording Industry Association of Japan has published its official rankings for February 2021 gold disk records, revealing that Japanese boy bands King & Prince and SixTONES have been certified Double Platinum with their latest singles while SKE48, Kanjani Eight, Kis-My-Ft2, Johnny’s West, MISIA, and King & Prince again were certified Platinum. Check out the record-selling tracks below.
Double Platinum Ranking
King ＆ Prince – “koi-wazurai” (Single)
SixTONES – “Boku ga Boku Janai Mitai da” (Single)
SKE48 – “Koiochi Flag” (Single)
Kanjani Eight – “Kimi to Mitai Sekai” (Single)
Kis-My-Ft2 – “Luv Bias” (Single)
Johnny’s West – “Shuukan Umaku Iku Youbi” (Single)
MISIA – “Super Best Records -15th Celebration-” (Album)
King ＆ Prince – “King ＆ Prince CONCERT TOUR 2020 〜L＆〜” (Video)
Six records including two singles, three albums, and one video went Gold in January.
King ＆ Prince・SixTONES Double Platinum Certification
日本レコード協会 Official site：https://www.riaj.or.jp/f/data/cert/gd.html
THE RAMPAGE from EXILE TRIBE Features in Promotion For Morinaga Ice Cream
J-pop dance and vocal group THE RAMPAGE from EXILE TRIBE return once again this year to feature as the promoters for the popular Ice Box dessert by Morinaga.
Fans of the band can download the official Ice Box AR app on their smart devices which when used on any Ice Box products has the four members appear on the label and dance to the tune of a song by THE RAMPAGE from EXILE TRIBE as part of the collaboration.
“The theme of our collaboration this year is ‘Having a wall is the best thing,’ the band said in a statement. “When we’re living our lives and chasing our dreams and goals, a wall is sure to appear before us. We as a band had to climb over that wall to become artists. We formed RAMPAGE and used all our strength to get over the top of a wall we were hitting into. We felt a sense of growth after doing so. We’re all still in the midst of achieving our dreams, but we want to give everyone else a bit of power so that they too can overcome that wall in the same way!!”
Ice Box x THE RAMPAGE from EXILE TRIBE
Collaboration Page: https://www.morinaga.co.jp/ice/icebox/rampage2021/
ROLL ICE CREAM FACTORY x Mr. Osomatsu Collaborate On Themed Ice Creams in Japan
Japananese ice cream chain ROLL ICE CREAM FACTORY is collaborating with the TV anime series Mr. Osomatsu at seven of its branches from February 10 to March 14. It will include a selection of ice creams, hot drinks, and merchandise based on the characters from the popular comedy series.
ROLL ICE CREAM FACTORY x Mr. Osomatsu Collab Visual
Ice Cream Menu
Novelty Coasters (7 Designs)
Campaign for 5 people to win prize
Coupon to receive novelties earlier
So what exactly is ‘roll ice cream’? Just as the name suggests, liquid ice cream is poured onto a freezing cold plate which is then rolled with a spatula to create cylindrical shapes. As expected, roll ice cream continues to make its way onto Instagram for its cute visual impact and unique design. Roll ice cream began in Thailand before becoming a boom over in New York. It’s now popular worldwide having spread across Europe and the rest of Asia too. The first branch opened in Harajuku, Tokyo, back in 2017.
Fans of Mr. Osomatsu can look forward to a special selection of berry, vanilla, chocolate mint, and other tasty ice cream scoops based on the Matsuno siblings. Each cup also comes with a toothpick featuring an illustration of the character. There are also three hot takeout beverages perfect for the cold inwter season.
Customers can get their hands on a novelty coaster at participating branches for every item they order from the Mr. Osomatsu menu. There are seven designs which includes a secret, unknown design.
ROLL ICE CREAM FACTORY is also hosting a campaign on their official Twitter and Instagram accounts for 5 lucky fans to win a free poster. Details below.
ROLL ICE CREAM FACTORY x Mr. Osomatsu Collab Cafe
Running: February 10, 2012 – March 14, 2021
Participating Branches: ROLL ICE CREAM FACTORY (Harajuku/Omotesando/Marui Family Mizunokuchi/Osaka/Dotonbori/AEON Mall Tokushima/Nagasaki/Huis Ten Bosch, Hiroshima, Hatchobori/Kumamoto/Shimotori)
Collab Details: https://edith-online.com/lp/osomatsusan-rollice
Twitter & Instagram Campaign
Running: February 10, 2012 – March 14, 2021
How to Participate: Follow ROLL ICE CREAM FACTORY on Instagram or Twitter and post with hashtag #おそ松ロールアイス
Twitter Account: @ROLLICErCREAM_F
Instagram Account: @rollicecreamfactory
*Winners will be contacted directly on Twitter/Instagram
ROLL ICE CREAM FACTORY Official Website: https://rollicecreamfactory.com/
Japan’s First Earl Grey Shop Makes Appearance at Chocolate Mode 2021 Event in Saitama
07.February.2021 | FOOD
&EARL GREY, the first shop in Japan to sell exclusively earl grey products, is appearing at the Chocolate Mode 2021 event at Isetan Urawa in Saitama which is taking place until February 14. Visitors can look forward to tucking into a sweet selection of delicious earl grey flavoured ice creams.
Double Chocolate Gelato & Macaron: Chocolate & Continental Earl Grey / Chocolate & Sunshine Earl Grey / Chocolate & Exotic Earl Grey – ¥605 Each (Tax Included)
Earl Grey Rich Milk Tea Gelato: Butterfly Pea & Earl Grey / Pistachio & Matcha / Mango Passion & Jasmine / Mixed Berries & Rooibos / Peche de Vigne & Honeybush Lavender – Single ¥495, Double ¥550, Triple ¥605 (Before Tax)
&EARL GREY has prepared a sweet line-up of rich ice creams made using high quality tea leaves from Japan, China, Sri Lanka, South Africa, and elsewhere. And for Valentine’s Day, some of the ice cream options have been topped with cute macarons.
&EARL GREY @ Chocolate Mode 2021
Running: February 3, 2021 – February 14, 2021
Location: Isetan Urawa
Event Details: https://www.isetan.mistore.jp/urawa/event_calendar/chocolat.html
Official Website: http://www.and-earlgrey.jp/
Novelbright x Tokyo Mode Gakuen Announces Winner of Lyric Music Video Contest
30.January.2021 | MUSIC
The winner has been announced for Novelbright and Tokyo Mode Gakuen’s competition for a group of graphic arts students from the school to create a 30-second lyric video for the band’s song Sunny drop, a track which was released as a song for a new Coca Cola Zero Sugar commercial in Japan. The competition was judged by the band themselves and a team of video producers.
Comments below are translated from Japanese by MMN.
Graphic Arts Department
Fukuchi Yuto, Kazuki Gibo, Yutori Koura, Keitaro Tsujimori
“We’re [originally] a team of manga artists. We split the work load into illustrating, directing, and editing. It was tough meeting the submission deadline, but we’re so happy we won. We all want to work together again to do work for more artists.”
Takada (Manager, Zest Inc.) | Comment
“The band members and staff here all came to the unanimous decision to choose this piece. What left an impression of us was of course not only the lyrics appearing on a vertical screen like on a smartphone, but the effects of the scene changing in time with the lyrics too. It made me want to book them again for more work.”
Watanabe (Universal Music Japan) | Comment
“In this current age of social media and skimming through content, it’s important for the first frame or first 1-3 seconds of something to grasp your attention. A lot of thought was put into this video, in particular how they took aspects of social media platforms, like how the lyrics on the video disappear with the TikTok text part. They had a lot of ideas; we’ve learned a lot ourselves too.”
The video can be seen over on Tokyo Mode Gakuen’s official TikTok page.
Novelbright x Tokyo Mode Gakuen Lyric Video Contest
Tokyo Mode Gakuen Official Website: https://www.mode.ac.jp/tokyo