NiziU Feature in Promotional Commercial for KOSÉ’s Make Keep Mist EX

30.March.2021 | FASHION

KOSÉ are set to roll out a new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial will feature NiziU along with their new song I AM.

 

The commercial tie-up comes after the huge positive reception NiziU got after their appearance in another KOSÉ commercial that aired in January. The video featured their song Joyful as well as the popular ‘eyelash dance.’

 

Stay tuned for the release of the commercial.

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  • Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial

    20.April.2021 | ANIME&GAME / FOOD

    Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.

    The audiobook no doubt becomes a TV commercial

    The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.

     

    The commercial features the song Tomason by Macaroni Enpitsu.

     

    “no doubt” Animated TV Commercial

     

    “no doubt” Recording Behind The Scenes

     

    Japanese voice actors Hiro Shimono (Attack on TitanDemon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on TitanMy Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.

     

    Hiro Shimono x Yuki Kaji Interview

     

    A snippet of the interview, translated 

    Q1: How did your performances go? Tell me about your shoot.

    Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”

     

    Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”

     

    Q2: You both play the roles of high school boys. Tell me about a time from your youths.

    Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “

     

    Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”

     

    Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?

    Hiro Shimono: “Noukou Choco Brownie.”*

    *Translator’s Note: Implying all of them

     

    Yuki Kaji: “Me too! <laughs>”

     

    Q4: Please give a message to fans.

    Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”

     

    Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”

     

    no doubt Synopsis

    One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.

  • NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX

    17.April.2021 | FASHION / MUSIC

    KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.

    I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.

     

    The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”

     

    If you’re wondering how the shoot went for this commercial, check out the official story released below. 

     

    The Commercial Shoot

    The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.

     

    The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.

    “Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.

     

    During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”

    In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.

     

    Check out the commercial below.

     

    Make Keep Mist EX

    The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.

     

    Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)

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    The Rainwear Items

     

    Basic Jump Umbrella – Off Paint

    Big Silhouette Rain Poncho – Unisex Caramel

    Floral Pink Gradation

    Colour Mesh Coat – Beige

     

    Free Lookbook

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    09.April.2021 | FASHION / SPOT

    Japanese natural and ethical cosmetic brand SABON is set to promote its line-up with the opening of its Blissful Green Limited Collection Pop-Up Shop at Isetan Shinjuku on April 14.

    The pop-up shop serves as a promotional space and pre-sale opportunity for the brand’s upcoming Blissful Green Limited Collection which incudes body scrub, body lotion, shower oil, and more. The collection invites people to a luxurious, natural self-care and shower-time experience. The brand will also hold a four-day calligraphy service for the spring season where customers can buy the items as gifts and include a special message.

     

    Calligraphy Service

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    April 17, 2021 @ 16:00-20:00

    April 24, 2021 @ 13:00-18:00

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    Blissful Green Limited Collection

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  • Kyary Pamyu Pamyu’s Fragrance Brand Nostalgia Syndrome Releases Lily & Jasmine Series

    07.April.2021 | FASHION

    Nostalgia Syndrome opened pre-orders for its new Lily & Jasmine series of fragrances on March 31. The products will be released on April 22.

     

    Nostalgia Syndrome is a fragrance brand produced by Kyary Pamyu Pamyu which launched last year. The new Lily & Jasmine series will be available to purchase online and will also be sold at two brand pop-up shops in Tokyo and Osaka. Those who spend over ¥10,000 online or at either of the stores (tax included) will receive a free Nostalgia Syndrome novelty – these are available in limited supply.

     

    Online Store Novelty: Original Thermal Bottle

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    Lily & Jasmine Series

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    Aroma Diffuser | ¥7,150 (Tax Included)

    Bath Salts | ¥3,410 (Tax Included)

    Hand Soap | ¥3,520 (Tax Included)

    Scented Candle | ¥8,140 (Tax Included)

    Eau de Toilette Two-Set (9mL)

     

    Kyary Pamyu Pamyu | Comment

    “This is Nostalgia Syndrome’s second fragrance release. After mixing together various ingredients, I was finally able to catch the right scent. The theme for this one is ‘travel fragrance.’ Because of COVID, our time spent outdoors has gone down dramatically, but smells tied to our memories make up part of us all. And smelling them brings back those memories. This is a blend of sweet, sophisticated lily and refreshing jasmine, so it’s a really easy one to use that can be enjoyed by both guys and girls. We’re also opening our first pop-up shop so please be sure to drop by to try out!”

     

    Lily and jasmine are vibrant fragrances and perfect for the spring season. Order yours today!

  • NiziU to Promote 2nd Single With Release Campaign at HMV

    05.April.2021 | MUSIC

    NiziU is celebrating the upcoming release of their second single Take a picture / Poppin’ Shakin’ with a promotional campaign in collaboration with HMV. The promotion will begin on April 6 when the single releases and run until May 12.

     

    During the campaign, customers who purchase more than one of any NiziU-related items including CDs, DVDs, and Blu-rays will receive a special NiziU issue of HMV’s the music & movie master booklet. There are nine versions in total featuring nine different front covers of the members. This offer is not available at HMV&BOOKS Online.

     

    Additionally, 20 lucky fans can also receive a signed poster if they purchase the new single at HMV or HMV&BOOKS Online by May 5, 2021.

     

    Take a picture/Poppin’ Shakin

    The new single will be available in 3 editions

    NiziU’s new record is a triple-A side single which includes the song Take a picture which was featured in a Coca-Cola commercial that NiziU appeared in. The song was written and arranged by music producer J.Y. Park.

     

    Poppin’ Shakin’ was used in a SoftBank commercial and has fun, uplifting lyrics as well as cute and catchy choreography.

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    On January 27, 2020, Mister Donut celebrated its 50th anniversary. The doughnut chain boasts around 960 stores in Japan. In their latest commercial, they promote the joy of opening a box of their doughnuts when ordering takeout.

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    27.March.2021 | FASHION

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    LUX LUMINIQUE Damage Repair Pompompurin

     

    LUX LUMINIQUE Happiness Blue My Melody

     

    LUX LUMINIQUE Botanical Pure Cinnamoroll

     

    This marks the second collaboration between LUX and Sanrio, following the success of the first back in June 2020. The collection includes the LUX LUMINIQUE Damage Repair with Pompompurin who is celebrating his 25th anniversary this year. For the LUX LUMINIQUE Happiness Blue we get My Melody wearing her super cute trademark, and for the LUX LUMINIQUE Botanical Pure, Cinnamoroll makes an appearance, the fan-favourite who won the Sanrio Character Ranking last year for the third year in a row.

     

    The products are packaged in cute designs featuring the trio enjoying a well-deserved bath, inviting you to do the same as you enjoy the collection when it launches on March 29.

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    24.March.2021 | FOOD / MUSIC

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    The first commercial, entitled Choco Mimi, sees the band members dressed in cute rabbit ears to promote the chocolate and vanilla flavours of Monaka Jumbo. It also features the band’s new song Sweet&Bitter which even features the lyric “vanilla.” The second commercial, entitled Ice Case, has the band members spoilt for choice on which flavour to go for, but ends up with them saying, “Why not both?”

     

    Vanilla Monaka Jumbo “Choco Mimi”

     

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  • Sanrio’s Cinnamoroll Collaborates With AEON On Merchandise and Product Collection

    24.March.2021 | FASHION

    AEON released a special collection of 18 items in collaboration with popular Sanrio character Cinnamoroll on March 19 at 420 of their AEON and AEON Style branches in Japan.

     

    Cinnamoroll x AEON Line-Up

    Cinnamoroll is Sanrio’s lovable white pup who took 1st place in the annual Sanrio Character Ranking last year for the third year in a row.

     

    About the Cinnamoroll products

    The line-up of products features everyday items from body and skincare items for miscellaneous goods, all featuring AEON-exclusive Cinnamoroll designs. The items are imbued with a message from Cinnamoroll, that we must “Cherish every act of kindness and consideration!” Cinnamoroll wishes to help those people who are working hard everyday by giving them a bit of love through the collection.

     

    A little look at the collection

    Steam Cream Omoiyari Heart | ¥1,680 (Before Tax)

    A moisturising cream made with organic ingredients, perfect for general skincare, as hand cream, and can even be used on hair.

     

    Pink Hand Gel With Rubber Strap | ¥680 (Before Tax)

    Something everyone has with them these days – convenient for when you’re out and can’t wash your hands. Now you can look cute doing it.

    Acne & White Clear Mist Skin Spray | ¥1,500 (Before Tax)

    This mist can be sprayed onto acne and can be used for skin whitening. It has a faint citrus smell to it and is gentle on the skin.

     

    Mini Vanity Pouch | ¥2,500 (Before Tax)

    An adorable vanity pouch for storing your makeup, skincare items, and other bits and bobs.

     

    Hairband | ¥980 (Before Tax)

    A fluffy hairband for when you get out the tub or are enjoying some relaxation time at home.

     

    This is just a small look at a bigger collection – check the link below for the full list.

  • JO1 Appears in Nike Air Max Infinity 2’s New Commercial

    23.March.2021 | FASHION

    ABC Mart has released a new commercial for Nike’s Air Max Infinity 2 Trainers which stars Japanese boy group JO1 and features their song Born To Be Wild taken from their third single CHALLENGER.

    Nike Air Max Infinity 2 | ¥11,000 (Tax Included)

    Colours: 100WHT / WHT・001 BLK / WHT・002 BLK / BLK・004 BLK / WHT・100 WHT / BLK・003 BLK / RACBLU・100 WHT / BLK・100 WHT / INDBST

     

    The Nike Air Max Infinity 2 Trainers feature a futuristic look encompassed by accentuated heels and mixed-material uppers, delivering a textured and fashionable experience that wearers can enjoy all day everyday.

     

    Those who purchase the trainers at ABC Mart, both in-store and via their online shop in Japan, will receive an original JO1 shoehorn.

  • Lovisia Releases Detective Conan Cosmetic Collection

    23.March.2021 | ANIME&GAME / FASHION

    Japanese cosmetic brand Lovisia has released its New Styley collection in mid-April this year. The collection is based on the popular anime series Detective Conan, also known as Case Closed outside Japan, in promotion of the upcoming film Detective Conan: The Scarlet Bullet.

    Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)

    Detective Conan Eyeshadow – Conan & Kid Gold and Brown | ¥2,200 (Tax Included)

    Detective Conan Lipsticks – Clear, Coral Pink, Beige Pink, Scarlet Red, Nude Beige | ¥1,320 Each (Tax Included)

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