NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
NiziU Debut New Song ‘Super Summer’ in Coca-Cola Commercial
As part of Coca-Cola System’s ‘Coca-Cola Summer Campaign,’ the drinks giant is releasing a new summer entry to their Kono Shunkan ga, Watashi (Me in This Moment) TV commercial series on June 28, promoting the start of a new summer. The commercial features the members of Japanese music group NiziU enjoying the hot weather and includes their new song Super Summer which doesn’t have a release date yet.
NiziU’z shoot for the commercial
On set, NiziU arrived with smiles and said to the staff, ‘We look forward to working with you!’ This shoot took place by the sea. The scene begins on the beach, and because the members were so engaged in the shoot, they didn’t notice the wave rolling up to them, making them scream out ‘Cold!’ when it hit their feet. When they’re running along the beach, all the members showed how each of them runs in their own unique way. There’s also a scene when they’re flying a kite, and when they were filming it, a bee appeared out of nowhere. The shoot was full of smiles from start to end, and it shows in the final cut.
NiziU | Interview
How did the shoot go on this ‘New Summer Start’ commercial, and what were some fun moments?
“We had fun being our normal, natural selves, and I think it shows in the commercial. I experienced at lot of first-time things in this one, so it was a lot of fun.”
“Drinking Coca-Cola by the beach makes tastes super good! I enjoyed how refreshed I felt after it took the heat away.”
“I was able to enjoy feeling summer nice and early with the other members and some Coca-Cola!”
All of you are your normal, natural selves in this commercial. How did you find doing the activities together?
“Everyone took the coke dropping way too seriously, it was a little scary <laughs>, but I enjoyed how natural we were!”
“It’d been a while since I flew a kite and the other stuff, so I was hypnotised. It was fun, so I’d love to go to a lodging house with everyone if we get time and do it all again! <laughs>”
“It was my first time flying a kite. You need to be able to run a lot to keep it up high, so I was running around all over the place <laughs>.”
What parts of the commercial would you want people to look out for?
‘New Summer Start’ was the theme, so we showed us enjoying the summer in the moment, so I hope people look out for that! I’d also love for it to encourage people to try something new!”
“You get to see all of us looking natural in this commercial, so I definitely want people to check that out!”
“I personally think the part where we’re all enjoying drinking Coca-Cola at the beach is a must-see part.”
With the core message of the commercial mind, is there anything you too want to try doing this summer?
“Going to the beach with everyone!”
“You’re here now, aren’t you? <laughs>”
“We’re here! <laughs> But I want to come here in our free time too! <laughs>”
“I want to try dares! A lot of the members aren’t good with them, so I want to go and have fun doing that with everyone! <laughs>”
“I want to eat a big shaved ice with everyone!”
“We’re gonna get brain freeze! <laughs>”
“It’ll make a good memory though!”
“For sure! Sounds fun!”
“I want to try making a watermelon dessert!”
“I love that! You’re the best, AYAKA! <laughs>”
“I love ice cream, so I wanna try making some myself to enjoy with everyone!”
“I’m bad at swimming, so I want to learn to swim this summer!”
“I want to go to a summer camp with all the members, with a BBQ and campfire, and to try out new things together!”
“I really love summer festivals, so I want to eat something at home with someone you can only get at summer festivals, like whole pickled cucumbers!”
“Summer means nagashi somen noodles, so I really want those!”
“Shall we go get some bamboo then? <laughs>”
“Let’s all get some together! <laughs>”
As part of the Coca-Cola Summer Challenge, NiziU had a go at the summer Coke mix challenge in a video which shows you how to best into Coke in summer.
LiSA & yama Appear in New Commercial For ZONe Energy Drink
In promotion of their new Ver.2.0.0 energy drink, which hit shelves in Japan last Tuesday, ZONe released a TV commercial featuring Japanese artists LiSA and yama. The new beverage, which is advertised as putting people in the zone of invincibility, contains the highest amount of caffeine put in a ZONe drink yet: 150mg of the stuff, which is sure to keep people buzzing throughout the day. The packaging has also been updated to feature the new ‘ZONe EYE’ which symbolises that you’re in the zone and nothing will stand in your way.
LiSA in the ZONe
Dive into the zone with LiSA who knocks back her drink and immediately takes on the ZONe EYE. She grabs her mic and belts out a hardcore performance, showing off her incredible voice, before winking at the camera.
yama in the ZONe
When yama chugs her can she says the words ‘Into the ZONe’ along with the futuristic-sounding voice. She is surrounded by a whirlpool of the energy drink which flows along to the sound of her gorgeous high-tone vocals. The track itself is titled Ketsuryu (‘Blood Flow’) and was written for this commercial.
・What did you think of the commercial and your appearance?
“For me, it was a live performance. Even I was surprised at the show of power that ZONe has [in the commercial] when it turns on your switch. I enjoyed it like a real live performance, since the part when I switch into that invincible zone was filmed just as I look in the video.”
・Tell us about the song RUNAWAY which features in your commercial.
“The song is about quitting while you’re ahead in life. It’s the start of a new era, heading into that invincible zone to laugh lots, sing, dance, and enjoy everything.”
・Tell us about the song Ketsuryu which features in your commercial
“ESME MORI kindly wrote this song for me. It’s a song that brings up the topic of being bored in life, and feeling lonely, but that you can still find someone special or something you can immerse yourself in to light up your life. It’s about keeping your heart moving even if those things disappear. I hope it encourages people, even if just a little.”
ZONe x LiSa/Yama TVCM
Released: June 8, 2021
ZONe Official Website: https://zone-energy.jp/
Shu Uemura Releases Sustainable ‘Mindfully Crafted in Japan’ Collection
09.June.2021 | FASHION
Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired ‘mindfully crafted in japan’ collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.
ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)
hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)
petal 55 foundation brush (Limited Edition Design) | ¥6,600 (Tax Included)
The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past.
Shu Uemura’s Cleansing Oil is one of the brand’s most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura’s new recycling program which began on May 5 which enables bottles to be reused.
Don’t miss out on this special new collection by Shu Uemura.
mindfully crafted in japan collection
Release Date: June 18, 2021
Available: shu tokyo makeup box
Address: B-SIDE 5-11-2 Jingumae, Shibuya, Tokyo, 150-0001
Pre-Sale: Online from June 1, 2021
Official Online Shop: https://www.shuuemura.jp
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
Japanese music streaming site RecoChoku has revealed the top song and album rankings of artists for April 2021 who earn the site’s RecoChoku Award for the month.
RecoChoku Award Monthly Music – April 2021
1st Place: “Take a Picture” – NiziU (Released digitally March 29, 2021)
2nd Place: “Renegades” – ONE OK ROCK
3rd Place: “Film out” – BTS
4th Place: “Yoru ni Kakeru” – YOASOBI
5th Place: “Usseewa” – Ado
1st Place: “THE BOOK” – YOASOBI (Released January 6, 2021)
2nd Place: “Take a picture/Poppin’ Shakin'” – NiziU
3rd Place: “BAN (Special Edition)” – Sakurazaka46
4th Place: “Walpurgis” – Aimer
5th Place: “Ketsu no Paradise” – Ketsumeishi
In 2020, NiziU took home the Newcomer Ranking award for RecoChoku Yearly Ranking 2020. The girl group takes first place once again in April 2021’s song charts with Take a picture which is taken from Take a picture/Poppin’ Shakin’, their first double A-side single which released on CD on April 7, 2021. The leas track was released digitally on March 29 for a Coca-Cola commercial. It placed at No. 3 in its first week of release. It climbed to No. 2 the following week, and by its third week it hit No. 1 thanks to its CD release and the group performing it live on Nippon TV’s Sukkuri, NHK’s SONGS, TV Asahi’s Music Station 3 Hour Special, and more. The double A-side’s other track, Poppin’ Shakin’, placed at No. 2 on its release but also climbed to No. 1.
The four-track Take a picture/Poppin’ Shakin’ even made it to No. 2 on RecoChoku’s monthly album charts. And on April 30, NiziU released their new “NiziU Scout” content on their official YouTube channel which broke one million views on the same day. 2021 is looking to be a big year for the group.
YOASOBI take the No. 1 spot on the Album Ranking for their EP THE BOOK for the fourth month in a row. They are a Japanese music duo formed of composer and Vocaloid producer Ayase and singer-songwriter ikura whose music turns novels in songs. Their popularity grew online with the release of their first song Yoru ni Kakeru in November 2019. The track peaked at No. 5 in the RecoChoku Yearly Ranking for 2020. YOASOBI performed on NHK’s annual New Year’s Eve television special Kōhaku Uta Gassen in the same year. When the new year opened, the duo released their first EP, THE BOOK, on January 6, 2021 which included Yoru ni Kakeru as well as Ano Yume o Nazotte which adapted Sota Ishiki’s novel Yume no Shizuku to Hoshii no Hana, Tabun which adapted Shinano’s novel of the same name, Harujion which was used in with food product and film promos, Gunjo which was used in Bourbon’s Alfort Mini Chocolate commercial, Encore which was used for a Google Pixel commercial, and more. The track Harujion in particular has helped with downloads of the albums after it was used in a Nintendo Switch television commercial.
YOASOBI’s new song Mou Sukoshi Dake was released digitally on May 10. The song serves as the latest theme song for the Fuji TV show Mezamashi TV. The track hit No. 1 on RecoChoku’s Single & High Res Single Ranking.
MAC Reveals Disney’s Cruella de Vil Makeup Collection
MAC Cosmetics is set to launch its new “Cruella” makeup collection inspired by the Disney villain and fashion icon Cruella de Vil from the Disney classic 101 Dalmatians on May 13, 2021. The collection arrives ahead of the upcoming live-action movie Cruella which is set for release on May 28, 2021.
Disney Cruella Collection by MAC
The collection features nine products that bring to life the Disney villain’s look, whose origin story about aspiring to become a fashion designer will be portrayed by Emma Stone in the upcoming movie which is set in ’70s London during the height of the punk rock era. The line-up combines punk reds with metallic colours, and everything comes packaged in tubes and palettes bearing Cruella’s instantly-recognisable black and white colour combo.
Terry Barber, the Director of Makeup Artistry at MAC, said: “With there being such a huge trend for recycling the more niche counterculture moments of previous decades, this collection feels like MAC returning to a celebration of the kind of DIY styling and brave transformation that originally made it such a maverick brand.”
A Look at the Collection
MATTE LIPSTICK | $21
A rich matte lipstick formula with high-colour payoff and a creamy matte finish in three Cruella-inspired shades.
RETRO MATTE LIQUID LIPCOLOUR | $25
A liquid lipstick that provides a rebellious rush of Disney’s Cruella-inspired colour in a velvety, mattest-matte finish.
PRO LONGWEAR DUAL ENDED EYE LINER | $26
A long-lasting, dual-ended eyeliner featuring creamy, dense colour that glides smoothly across lids.
POWDER BLUSH DUO: CRUEL-LA INTENTIONS | $31
A Cruella-inspired blush duo that provides fantastic colour with ease and consistency.
76 SUPERMODEL LASH | $18
A limited-edition pair of backstage-favourite lashes featuring wispy, full volume for a runway-ready look.
EYESHADOW X 8: CRUELLA TO BE KIND | $45
A magnetic two-piece eye palette packed with a wondrous wave of eight statement shades inspired by the most iconic looks of Disney’s Cruella.
The full collection will drop worldwide this Thursday at MAC.
MAC Cosmetics Official Website: https://www.maccosmetics.co.uk/collections-disney-cruella
SHIRO Reveals New Cosmetic Items For Summer 2021
13.May.2021 | FASHION
Japanese cosmetic brand SHIRO is set to release its Ice Mint Body Mist, Ice Mint Body Lotion, and all-new Ice Mint Clay Hand Soap as part of its limited-edition Ice Mint fragrance series online on May 27 before the products head to stores on June 10.
Ice Mint Body Mist | ¥1,980 (Tax Included)
Ice Mint Body Lotion | ¥2,530 (Tax Included)
Ice Mint Clay Hand Soap | ¥2,200 (Tax Included)
The refreshing products arrive in time for the summer season for cooling down on those hot and humid days. Each is imbued with ethanol and refreshing mint for that relieving feeling of refreshment.
SHIRO Ice Mint Series
Online Release Date: May 27, 2021 @ 10:00am (JST)
In-Store Release Date: June 10, 2021
Official Website: https://shiro-shiro.jp/
Hello Kitty x INTERGRATE Design Cosmetics Releasing This Spring
13.May.2021 | FASHION
Shiseido’s self-makeup brand INTERGRATE is set to release select beauty products with limited-edition Hello Kitty packaging on May 21. The theme of the collection is Meet “LOVELY.” In the run up to its release, Hello Kitty cans can enjoy three filters of the popular Sanrio character over on INTERGRATE’s official Instagram page.
INTERGRATE Limited-Edition Pro Finish Foundation Special Set K (2 Types) | ¥1,430 Each (Tax Included)
INTERGRATE Limited-Edition Pro Liquid Special Set K | ¥1,760 Each (Tax Included)
INTERGRATE Limited-Edition Water Jelly Crush Special Set K (2 Types) | ¥2,200 Each (Tax Included)
INTERGRATE Limited-Edition Triple Recipe Eyes Special Set K (2 Types) | ¥2,200 Each (Tax Included)
The limited-edition designs feature Hello Kitty and her cute friends who are ready to help you apply your makeup. The collection focuses on three each of INTERGRATE’s iconic foundations and eye shadows. This includes the Pro Finish series which has foundation in a compact case, durable liquid foundation, and water jelly crush. Pick from three foundations too which come in a triple set. For this limited-edition collaboration, you can enjoy the pink PK704 and brown BR703, both of which are popular colours.
Hey! Say! JUMP Feature in New smash. Commercial
The vertical theatre app smash., which lets users shoot professional quality short videos, released a new commercial in Japan on May 8 which features the eight-member boy band Hey! Say! JUMP and their new single Negative Filter which dropped on May 12.
The commercial features all eight members performing using the app. Each of them shot their own solo videos which were string together for the video.
smash. New Commercial “Suki na Hito o, Suki na Dake.”
Released: May 8, 2021 (Japan)
Download smash. below ↓
Official Website: https://smash-media.jp/
Look as Good as Marvel’s Captain America With the New Pomade by BROSH
02.May.2021 | FASHION
BROSH released its pomade hair styling product with all-new Captain America packaging on the men’s cosmetic site DRESSKIN on April 27.
BROSH is a Japanese haircare brand available in 22 countries worldwide. Its popular pomade is an original recipe which Marvel fans can now use to look as good as the popular superhero Captain America. The new tub design features red and blue colouring as well as retro comic book art.
MARVEL | ¥2,750 (Tax Included)
BROSH’s pomade was first released in 2019 and sold out on DRESSKIN. This second batch has received a texture update to better match Japanese people’s thick hair type. It has the same strong holding power as gel or wax and has a new floral fragrance.
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
Hio Miyazawa and Suzu Yamanouchi Feature in Special Rainwear Commercial
09.April.2021 | FASHION
Japanese rainwear brand Wpc. released a special new commercial featuring actors Hio Miyazawa and Suzu Yamanouchi. The collaborative video is entitled “What’s Changed, What Hasn’t Changed.”
The Rainwear Items
Basic Jump Umbrella – Off Paint
Big Silhouette Rain Poncho – Unisex Caramel
Floral Pink Gradation
Colour Mesh Coat – Beige
The message of the commercial is one of positivity: that though somethings might change, others do not. It refers to the state of the world during the COVID-19 pandemic, that despite being unable to see our loved ones, and that we’re unable to lead the lives we once did, our feelings towards those special to us, and those around us, is eternal.
What’s Changed, What Hasn’t Changed
Lookbook: Free distribution at Wpc. Shinsaibashi PARCO and Wpc. pop-up shops
Official Website: https://bit.ly/3uw2BFn