Sanrio and SEGA’s Beatcats Releases 4th Digital Single ‘Colourful Days’

27.April.2021 | FASHION / MUSIC

Japanese virtual dance and vocal unit Beatcats released their fourth digital single, Colourful Days, on April 22 across music streaming and download services. The five-member feline pop band were created by SEGA Toys and Sanrio, the latter of which is known for such characters as Hello Kitty and My Melody, in 2020.

 

The single’s full music video is yet to be released—all we have for now is a teaser—but happySEEONE, who is known for creating dances for numerous K-pop groups, released a choreography video to the track on the official Beatcats YouTube page. Additionally, Colourful Days and the cat band’s three previous singles are now available at JOYSOUND, a Japanese online karaoke service. To promote the new song, a new collection of merch has also dropped.

 

©2021 SANRIO/SEGATOYS

 

 

Colourful Days: The 4th Single

Colourful Days is a feel-good song aimed at cheering up emotionally-explosive teenagers. It takes all the feelings towards love and friendship such as fun, happiness, sadness, and worry, and mixes them all together to create a colourful dye that represents the self. It’s a a cute pop number with a dance-inducing beat and of course showcases all five of the Beatcats members’ unique voices. The music video is yet to be released as of posting this article, but you can listen to the song now on Spotify, Apple Music, and elsewhere.

 

Music Video Teaser & Dance Video

While you wait for the music video, check out the teaser below, as well as a choreography video by happySEEONE which has the dances for all five members. If you’re looking for a new dance to learn, let it be this one!

 

Beatcats – “Colourful Days” Music Video Teaser

 

 

 

New Beatcats Merchandise

Grab Beatcats’ new merch drop in promotion of the new single which is perfect for the spring season.

Mini Key Rings | ¥308 Each (Tax Included)

Stick Key Rings | ¥660 Each (Tax Included)

Tape Key Rings | ¥880 Each (Tax Included)

Scrunchie | ¥990 Each (Tax Included)

Hairbands | ¥1,320 Each (Tax Included)

Turbans | ¥1,430 Each (Tax Included)

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    ©2009, 2021 SANRIO CO., LTD. TOKYO, JAPAN S/D・G 著作 株式会社サンリオ

  • From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

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    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

     

    What to look out for at Sanrio’s 60th anniversary exhibition

    Unforgettable Tower by Sebastian Masuda

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    Hello Kitty Plush Box | ¥3,080 (Tax Included)

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     © 2021 SANRIO CO., LTD.  APPROVAL NO. S620028

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    Sky Peace ☆Ini☆

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    The Collection (Excerpt)

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    30.March.2021 | ANIME&GAME

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    The products are packaged in cute designs featuring the trio enjoying a well-deserved bath, inviting you to do the same as you enjoy the collection when it launches on March 29.

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