Samrio Puroland is teaming up with mysta to recruit Puro Boys and Puro Girls for the Sanrio-themed theme park. Auditions are currently taking place on the audition app mysta, with the cut-off dates for Puro Girls as June 6 and Puro Boys as June 13.
Winners that are selected will perform alongside Sanrio characters at Puroland’s events, appear in videos on the park’s official YouTube channel, and more. The song and choreography that participants must follow was created by people who compose and create choreography for Puroland’s shows. These same people will be judging applicants.
Do you have what it takes to be a Puro Boy or Puro Girl?
©2009, 2021 SANRIO CO., LTD. TOKYO, JAPAN S/D・G 著作 株式会社サンリオ
Sanrio Puroland Official Idols
・Puro Boys: April 23, 2021 – June 6, 2021 @ 23:59 (JST)
・Puro Girls: April 23, 2021 – June 13, 2021 @ 23:59 (JST)
Ages: 12-30 (Born between December 7, 1990 – April 1, 2009)
Apply Here: https://puroland-idol.mysta.tv/
Saki Ashizawa to Perform at SANRIO Virtual Fes in Sanrio Puroland Event
29.November.2021 | ANIME&GAME
Saki Ashizawa, a member of the virtual music production company RIOT MUSIC, will perform at Sanrio’s first-ever event in the metaverse ‘SANRIO Virtual Fes in Sanrio Puroland.’ The music and entertainment festival will take place on December 11 and 12, with Ashizawa taking the stage on December 12.
Chosen as the second artist to perform on the 12th, Ashizawa will appear during the B3: FUTURE STAGE, which will blend both kawaii and futuristic space elements. Fans can also look forward to the Saki Ashizawa x Badtz-Maru collaboration figures for sale at the event’s digital store.
With a sharp and aggressive voice filled with passion, Ashizawa’s performances are one-of-a-kind. Singing since before she can remember, she’s said that singing is now the only way she knows how to live. Initially singing for fun, after meeting her current producer, she realized that even if she wasn’t perfect she could still connect with people through her music. In 2020, she decided to go pro and joined RIOT MUSIC. She continues to perform to connect with the audience’s heart.
©‘21 SANRIO 著作（株）サンリオ
Cardcaptor Sakura and Sanrio Collaborate on New Collection
A new collection of goods featuring Sakura Kinomoto and popular Sanrio characters is here! The collection features everyone’s favorite magical girl combined with beloved characters such as Hello Kitty, My Melody Pompompurin, Cinnamoroll, and Kuromi.
The Cardcaptor Sakura manga series was serialized from 1996 until 2000 in the monthly girls’ manga magazine Nakayoshi. In 2016, a new version of the series was released titled Cardcaptor Sakura: Clear Card and the magical girl series is celebrating its 25th anniversary in 2021. An anime series aired from 1998 to 2000, with a Clear Card adaptation airing in 2018.
This is the second collaboration between Sanrio and Cardcaptor Sakura, with the first coming in 2018 with Little Twin Stars. In these collaboration designs, each Sanrio character wears costumes made by Sakura’s best friend Tomoyo, and Sakura wears a special costume with Hello Kitty and My Melody ears. One of these designs is only available at official Sanrio stores.
Sanrio Store Designs
The Sanrio Characters x Cardcaptor Sakura series will be available starting November 26 at Sanrio stores and November 25 at the Sanrio online shop.
Drawstring Bag Set: ¥1,980
Secret Acrylic Keychains (6 varieties): ¥715 each
Acrylic keychains and charms will come in blind packaging. Five of the designs have been revealed, but there is a sixth secret one to find!
Square Tags (5 varieties): ¥660 each / A5 Clear Folder (6 varieties): ¥385 each
Special Rubber Mascot Keychains
These keychains will be available in capsule machines nationwide, and in March 2022, Cardcaptor Sakura x Sanrio plushies will also be available!
©️C,ST/K,EP,N ©️’21 SANRIO 著作(株)サンリオ
Sanrio Characters x Cardcaptor Sakura
Sanrio Starts First Multiprotagonist Manga Series ‘Maimaimaigoen,’ Focusing on Growing Pains
19.November.2021 | ANIME&GAME
Sanrio has started an ambitious new manga project. ‘Maimaimaigoen’ is currently being serialized on the Young Ace UP website, and a special music video by Vocaloid producer Kairiki Bear has been released to celebrate the series start. A free game is also under development and is scheduled to be released during 2021.
Nursery School Students: (From the Top Row, Left) Maria, Hikaru, Shinta, Kanata, Daigorou, Lion, Lime, Zoya (From the Bottom Row, Left) Madoka, Yuzuriha, Hayate, Mamoru, Rinrin, Wataru, Daiya, Aki
Teachers: (From the Left) Yuu Okada, Rumi
The Mysterious Lifeform, ‘Froggy Egg’
‘Maimaimaigoen’ is an ensemble drama series focusing on emotional growing pains. In an age where many people feel uncomfortable in their own skin, this story is sure to hit close to home, affirming that it’s perfectly okay to be just the way you are. The story invites readers into the world of many diverse characters, each with incredible individuality. ‘Maimaimaigoen’ aims to team up with unique creators in the future, and with that in mind, Sanrio has released some guidelines for fan content. This is the first time Sanrio has ever directly offered support to fan creators.
To commemorate the manga’s release, a collaborative music video with popular Vocaloid creator Kairiki Bear is now available to watch on YouTube. The artist has over 560,000 subscribers.
The latest information about the project will be released on pixivFANBOX, along with new creator content and behind-the-scenes stories. Don’t miss it!
One day, a group of nursery school students and their teacher, Yuu, go on a field trip to Sanrio Puroland. Suddenly, they are swept away into a deserted amusement park called ‘Yuuropia.’
Froggy Egg, a mysterious creature from this strange world, explains that by completing the attractions in the park, the children can return to their world…
Kairiki Bear Official YouTube: https://www.youtube.com/user/kairikibear
Young Ace UP Page: https://web-ace.jp/youngaceup/contents/1000191/episode/5857/
Official Site: https://www.sanrio.co.jp/
SHIBUYA109 Taken Over by Sanrio’s Popular Character Kuromi
Kuromi is taking over the fashion headquarters of Japan! The #WorldKuromificationProject x SHIBUYA109 Autumn Campaign featuring My Melody’s punk rival is currently underway until November 21, 2021!
Kuromi Pop-up Shop: Let the #WorldKuromification Process Begin!
Kuromi came up with the #WorldKuromificationProject to inspire people to become their best possible selves. It’s also a way to create more ‘Kuromies’: what Kuromi calls her fans. SHIBUYA109, a hotspot for trending fashion and new styles, is the perfect spot for the character to help people find themselves through fashion and pop culture.
During the event period, the famous building will be decorated from top to bottom in Kuromi swag, and original collaboration goods with popular brands will be available for pre-sale. A pop-up store will be selling unique Kuromi items, so don’t miss out on these before they disappear! A campaign will also be held to give away tickets to Sanrio Puroland, and visitors will discover plenty of photo spots and other surprises as they explore SHIBUYA109.
#WorldKuromificationProject x SHIBUYA109 Autumn Campaign
Running: November 3 – November 21, 2021
Address: SHIBUYA109 (2-29-1 Dogenzaka, Shibuya)
Sanrio Puroland to Hold First Virtual Music Festival
Get ready for your trip to Virtual Sanrio Puroland! For the first time ever, Sanrio is teaming up with U.S. company VRChat for an entirely virtual music festival, SANRIO Virtual Fes in Sanrio Puroland on December 11 and December 12, 2021. Guests will be able to enjoy the event using a VR Headset, a PC, or a smartphone.
The concert space will feature both live and virtual artists (VTubers), as well as popular Sanrio characters in a massive five-story underground space beneath Virtual Sanrio Puroland. Participants will also be able to transform their avatar into the Sanrio character of their choice during the event! High-fiving other concert-goers will result in an explosion of Hello Kitty bows, and there will be plenty of surprises during the music performances, so don’t miss it!
The lineup for the event includes Kizuna AI, Hatsune Miku+PinocchioP, AKB48(Team8), CHiCO with HoneyWorks, Haneru Inaba, Kaede Higuchi, KMNZ, VALSHE, Hakushi Hasegawa, YuNi, Pasocom Music Club, Mom, Megu Shinonome, AMOKA, Yukichi Kasaku/men, LAUSBUB, and Kinu. Plenty of Sanrio characters will also make appearances, including Hello Kitty, Cinnomoroll, Kuromi, Cogimyun, and Hapidanbui.
Who are you looking forward to seeing perform in this adorable virtual space?
©‘21 SANRIO ©’21 SANRIO SP-M © ‘21 SANRIO S/F・G 著作(株)サンリオ
©AKB48 ©Kizuna AI ©BANDAI NAMCO Arts Inc. ©ANYCOLOR, Inc. Art by KEI ©Crypton Future Media, INC.
SANRIO Virtual Fes in Sanrio Puroland
Dates: December 11 & 12, 2021
Stream Open at 15:00, Show airs from 17:00-22:00
Location: Virtual Sanrio Puroland
Official Site: https://v-Fes.sanrio.co.jp
Roppongi Hills Observation Deck to Hold Christmas in the Sky 2021 Event
08.November.2021 | SPOT
Celebrate the Christmas season in the sky! From November 1 until December 26, 2021, the Roppongi Hills Observation Deck will transform into a red and green holiday wonderland for the Christmas in the Sky 2021 event.
This year’s theme for the Sky Deck, located on the roof of Mori Tower, is ‘Sky Chill.’ Guests are invited to just chill out while 270 meters above sea level enjoying a 360 view of the Tokyo cityscape. On Christmas Day, the annual Christmas Star Garzing Event will be held, featuring commentary from various astronomy experts.
Tokyo City View, located inside on the 52nd floor, is currently holding the 60th anniversary Sanrio Exhibition: The Beginning of Kawaii. The main art piece for the exhibition, the Unforgettable Tower, will be lit up with Christmas decorations, so be sure to snap a picture!
The restaurant in Tokyo City View, THE SUN & THE MOON, will be serving a limited-time Christmas menu as well.
A photo spot on the Sky Deck will feature a Sanrio Christmas design starting November 20!
Christmas in the Sky 2021
Running: November 1 – December 26, 2021
Hours: Tokyo City View 10:00-22:00 (Last entry at 21:30) / Sky Deck 11:00-22:00 (Last Entry at 21:30) *Sky Deck event to start November 20, closed during inclement weather.
Special Christmas Star Gazing Event: https://tcv.roppongihills.com/jp/tenmon/
Official Site: http://tcv.roppongihills.com/
Baskin-Robbins to Collaborate with Pompompurin for a Limited Time
01.November.2021 | FOOD
Sanrio character Pompompurin is taking over Baskin-Robbins locations throughout Japan for the entire month of November!
Custard Pudding Flavor
Pompompurin’s Friendly Sundae
Pompompurin’s Smiley Sundae
Pompompurin’s Variety Box Set
Pompompurin’s Variety Box Set
Sanrio Characters Ice Cream Cake
Sanrio Characters Christmas Cake
Original Sanrio Freezer Bag
Pompompurin products will be available during the month of November, while Cinnamoroll will be the focus during December.
The Custard Pudding features a blend of mild and rich custard ice cream and bittersweet caramel ice cream. Those ordering double scoops should check out the cup’s design, available in two patterns: one features Pompompurin in a Baskin-Robbins uniform, while the other displays Sanrio characters relaxing and chowing down on ice cream together. Those wanting to enjoy their sweets at home can grab the variety box, packed with Sanrio goodness. A limited quantity of fluffy blankets will be available at participating locations.
Pompompurin’s Ice Cream Shop
Baskin-Robbins Ice Cream
Running: November 1 – November 30, 2021
Official Site: https://www.31ice.co.jp/
Sanrio Puroland Announces Snow Globe-Themed Christmas Event
25.October.2021 | SPOT
This holiday season, Sanrio Puroland will hold its Puro Christmas celebration from November 5 until December 26, 2021. The snow globe-themed event is sure to bring some cheer to the Tokyo area!
Snow Globe Lights
Puro Christmas Special Greeting
Kitty & Daniel’s Party-Party Christmas
Puro Christmas Limited-Time Merchandise
‘The Puro Christmas’ Musical Show
Guests will be treated to an entire world of Sanrio characters within a glittering snow globe, and each of them will be wearing limited-edition Christmas costumes. Seasonal photo spots and opportunities to spend time with characters will line the space, along with Christmas trees and other holiday decorations!
The special Christmas food menu features a Santa Claus theme and dishes are dotted with red and green. Exclusive snow globe-themed merchandise available for purchase includes keychains, pins, and sweets that are perfect to give as a gift this holiday season. In addition, a special four-day event ‘Kitty & Daniel’s Party-Party Christmas’ will invite guests to enjoy a full buffet while watching a live performance and partaking in a photo session after the meal!
First performed in 2018, ‘The Puro Christmas’ musical show is making a comeback this year after becoming a big hit with fans.
© 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
Running: November 5 – December 26, 2021
Exclusive Goods: https://www.puroland.jp/onlineshop/products/list?tag_id=74
Hello Kitty and Pierre Hermé Collaboration Series Coming to Sanrio Stores
Everyone’s favorite cartoon cat Hello Kitty is about to celebrate her birthday! To celebrate, Sanrio is releasing a collection of limited-time goods in collaboration with world-famous patisserie Pierre Hermé starting October 20, 2021. These items will be on sale at Sanrio stores nationwide, in specific department stores, and on the official Sanrio online store.
Collaboration with Hello Kitty’s favorite sweet, Ispahan
Ispahan, a raspberry cake, is Hermé’s signature dessert. For Hello Kitty’s birthday celebration the creator drew the character in an elegant rose-inspired dress inspired by the sweet. This design was made with the hope that Hello Kitty will continue to bring different people and cultures together for years to come.
Mascot Keychain Hello Kitty/Mimmy: ¥2,530
Accessory Case: ¥3,080
Inspired by Pierre Hermé’s Ispahan and Satine sweets, fans will love these colorful goods perfect for a birthday celebration.
Hello Kitty Birthday Doll: ¥15,400 (Tax Included)
Each year a Hello Kitty Birthday Doll is released, and 2021 is no different! This year, the doll is wearing an elegant dress designed exclusively for the collaboration. Each one has an embroidered serial number on the left leg, and quantities will be limited.
Gâteau Anniversaire Hello Kitty: ¥2,640 (Tax Included)
This special birthday dessert will be available at Pierre Hermé Paris Aoyama from November 1 to November 15. It includes a special Hello Kitty Ispahan along with a scoop of rose ice cream and a dusting of raspberry powder!
©’21 SANRIO 著作（株）サンリオ
Hello Kitty and Pierre Hermé Collaboration Design Series
Release Date: October 20, 2021
Sanrio Official Goods Page: https://www.sanrio.co.jp/goodsinfo/kt-pierreherme-202110/
Hello Kitty and Pierre Hermé Birthday Doll 2021
Price: ¥15,400 (Tax Included)
Release Date: October 20, 2021
Where to Buy: Sanrio Stores, Sanrio Areas at Department Stores
Gâteau Anniversaire Hello Kitty
Available: November 1 – 15, 2021 *Limited-time only
Where to Buy: Pierre Hermé Paris Aoyama 2F Heaven
Kuromi Shop Opens for Limited Time Only at Hello Kitty Japan DiverCity Tokyo Plaza
The Hello Kitty Japan DiverCity Tokyo Plaza shop is about to be taken over by Kuromi! Located on the second floor of the complex, the store will be transformed into a new concept shop starting October 8, 2021, until January 10, 2022.
Limited-Time Event Merchandise
Kuromi is the rival of My Melody and is popular among Gen-Z for her punk style and mischievous attitude. The character will cast her spell on the store as a prank, and will completely strip the location of all of its pink and red coloring, replacing it with a monotone look.
Along with the new decorations, certain goods and sweets will only be available during the event period. A photo spot will be open for a limited time, along with a Sanrio Purikura machine imported from Korea for the first time! DiverCity will decorate the entrance and interior of the building to celebrate the event as well, so don’t miss out!
ⓒ 2021 SANRIO CO.,LTD 著作：㈱サンリオ
Hello Kitty Japan DiverCity Tokyo Plaza
Concept Shop Open: October 8, 2021 – January 10, 2022
DiverCity Tokyo Plaza ‘Kuromi’s Mischief Mission’
Running: October 8 – November 11, 2021
Address: Diver City Tokyo Plaza 2F(1-1-10 Aomi, Koto-ku, Tokyo)
Access: 3 minutes walk from Tokyo Teleport Station on the Rinkai Line / 5-minute walk from Daiba Station on the Yurikamome Line
Pompompurin Celebrates 25th Anniversary with Two-Day Picnic Event
13.October.2021 | Uncategorized
To celebrate the 25th anniversary of Sanrio’s popular Golden Retriever character Pompompurin, Sanrio Puroland will hold a two-day picnic event in Tama Central Park on November 6 and November 13, 2021!
The picnic will allow fans to spend some quality time with their favorite character while enjoying the lush greenery of Tama Central Park, located right next to Sanrio Puroland. Guests can chow down on the special Yellow Bun Teri-Mayo Burger, bone-in sausage, fried chicken, and a healthy salad while snapping pictures of the scenery. A limited-edition T-shirt will be available, along with a picnic mat and some cute Pompompurin figures, so don’t miss out!
Pompompurin’s Happy Picnic at Tama Central Park
Dates: November 6 and November 13, 2021, from 12:00-13:15
(The event will be postponed to the following day in the case of rain.)
Location: Tama Central Park
Tower Records x Kuromi Release Second Round of Collab Merchandise
My Melody’s rival Kuromi is back for another collaboration with Tower Records! 26 participating locations will begin selling the second round of original merchandise on October 14, with preorders now open! The items will also be available to purchase from the Tower Records online store.
Kuromi made her debut in 2005 and is a popular Sanrio character for those who want something less cute and more punk. This collaboration is fitting, as Kuromi’s birthday is on Halloween!
Products Available In-Store and Online
Clear Folder, Set of 2
Products Available at Shibuya and Shinjuku Stores and Online
Long Sleeve T-Shirt
The first collaboration between Kuromi and Tower Records came in 2020 and saw products flying off the shelves. Be sure to preorder the items you like before they’re gone!
Tower Records x Kuromi Round 2
Available to Preorder Now
Release Date: October 14, 2021
*Mascot Keychains will go on sale on October 28.
Participating Locations/Details: https://tower.jp/kuromi2021