Disney Princesses Help You to Answer the Question ‘What is Love?’ at This Tokyo Event

10.May.2021 | ANIME&GAME / SPOT

As part of Disney’s Ultimate Princess Celebration, a worldwide festival themed on courage and kindness that began in April, an event titled “What is Love? ~The Secret to Shining Bright Lies in the Princess World~” will take place at Shibuya Marui in Tokyo from June 23 to July 29 this year. It will subsequently move to JR Nagoya Takashimaya from August 4 to 23 and finally conclude next year in Shizuoka where it will run from January to March.

This event tries to answer the question “What is Love?” through a range of content that encourages the use of all five senses: visually, digitally, musically, through scent, and more.

 

What is Love? ~The Secret to Shining Bright Lies in the Princess World~

Visitors are guided by 12 Disney princesses who will take them on a journey of their ‘love’ in six different areas.

 

A Look at the Event

 

1. Introduction: 12 Shining Princesses

At the event, you will meet the 12 princesses and learn their story, what their personality is like, and more.

2. Opening Theater: Discover the Secrets to Shining Bright

Attend the theatre and watch the stories of the princesses with your own eyes.

 

3. 7 Keywords Unravelled From Their Stories

Seven keywords that appear in the princesses’ stories will be explored, each of which are tied back to love. This will include exhibits of scenes from the Disney animated movies, an AR experience using smartphones, and more.

From Beauty and the Beast

Using their smartphones, visitors can hold up their phones and utilise AR technology to see various scenes from Beauty and the Beast in an area inspired by the library that Beast bestowed upon Belle.

From Tangled

In Tangled, the King and Queen release lots of sky lanterns on Rapunzel’s birthday each year in hopes that she will see them and return. Let your own lanterns fly like in the movie and witness a beautiful spectacle.

 

4. Music and Fragrance: Clad in Radiance Unseen to the Eye

A unique experience combining music and fragrances inspired by the princesses, who radiate from love, will let visitors feel closer to them.

 

5. Glowing Lines: Words That Make the World Shine

At the Closing Theater, words and lines said by the princesses will be displayed, offering another way of enjoying their world that radiates from love.

 

6. Prologue: Your Own Unique Story Begins

Pick up a range of merchandise featuring designs of the exhibition’s main visual, the seven key words, and more.

 

 

Services and Content Offered by Disney at the Exhibition

 

Disney+

Disney+ is a streaming service that brings together all Disney, Pixar, Marvel, Star Wars, and National Geographic content in one place, as well as exclusives. Those at the exhibition can watch the content offered by Disney+ at the Opening Theater.

 

Disney DX App

The Disney DX is an app exclusive to Japan that comes as a set with Disney+. It offers the chance to see cut scenes from movies, behind-the-scenes content, and more. The exhibition utilises this app through AR experiences, so if downloaded, you’re sure to have an even more fun time.

 

A curated list of Disney Princess music is played at the exhibition. If you head to the shop, you can pick up movie soundtracks and other albums. Disney even created a playlist themed on the princesses that’s now available on music streaming services.

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    The Walt Disney Company’s Pride Collection/SHIBUYA109

     

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    Keyword Rally

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    Uchiha Brother’s Spicy Ramen | ¥1,500 (Tax Included)

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    MORI Building DIGITAL ART MUSEUM: EPSON teamLab

     

    Sketch Aquarium: Connected World

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    The fish drawn by everyone swim around in this aquarium.

    Color in a fish on the paper provided. See the picture you have drawn come to life in the massive aquarium in front of you, swimming together with the fish drawn by other people. If you touch the swimming fish, they will swim away. If you touch the food bags, you can also feed the fish.

     

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    Sharing Rock Mass, Transcending Space

    teamLab describes this exhibit:

     

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    But the winner announcement is not the only event scheduled for 2021’s ranking. Since this time is a collaboration with TGC, there will be a fashion runway where popular models will show off their looks, a live performance with JO1 and the Sanrio characters, a rap battle, and more.

     

    Fashion Runway: Famous models display the Sanrio character aesthetic

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    Marie Iitoyo and Maika Yamamoto will use a real-time composite photography system as they dress up as the adorable My Melody and her rival Kuromi. Serving the dreamy star-filled world of Kiki and Lala are Kaane and Sakura Saiga, Yoshiaki & Michi, and Rikariko. For the Pompompurin section, which is themed on the golden retriever’s daily life, we have Nana Kato, Ami Komuro, Natsuki Deguchi, Sachi Fujii, and Roy. But that’s not all as Sakachin, Yuki Higashihara, and Reina, who won the LINE LIVE auditions to appear on this year’s fashion runway, will also appear.

     

    A heated rap battle between the Sanrio characters

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    The Sanrio cast join music artists for a concert

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    A new virtual experience using the latest technology

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