Hey! Say! JUMP Feature in New smash. Commercial
The vertical theatre app smash., which lets users shoot professional quality short videos, released a new commercial in Japan on May 8 which features the eight-member boy band Hey! Say! JUMP and their new single Negative Filter which dropped on May 12.
The commercial features all eight members performing using the app. Each of them shot their own solo videos which were string together for the video.
smash. New Commercial “Suki na Hito o, Suki na Dake.”
Released: May 8, 2021 (Japan)
Download smash. below ↓
Official Website: https://smash-media.jp/
LiSA & yama Appear in New Commercial For ZONe Energy Drink
In promotion of their new Ver.2.0.0 energy drink, which hit shelves in Japan last Tuesday, ZONe released a TV commercial featuring Japanese artists LiSA and yama. The new beverage, which is advertised as putting people in the zone of invincibility, contains the highest amount of caffeine put in a ZONe drink yet: 150mg of the stuff, which is sure to keep people buzzing throughout the day. The packaging has also been updated to feature the new ‘ZONe EYE’ which symbolises that you’re in the zone and nothing will stand in your way.
LiSA in the ZONe
Dive into the zone with LiSA who knocks back her drink and immediately takes on the ZONe EYE. She grabs her mic and belts out a hardcore performance, showing off her incredible voice, before winking at the camera.
yama in the ZONe
When yama chugs her can she says the words ‘Into the ZONe’ along with the futuristic-sounding voice. She is surrounded by a whirlpool of the energy drink which flows along to the sound of her gorgeous high-tone vocals. The track itself is titled Ketsuryu (‘Blood Flow’) and was written for this commercial.
・What did you think of the commercial and your appearance?
“For me, it was a live performance. Even I was surprised at the show of power that ZONe has [in the commercial] when it turns on your switch. I enjoyed it like a real live performance, since the part when I switch into that invincible zone was filmed just as I look in the video.”
・Tell us about the song RUNAWAY which features in your commercial.
“The song is about quitting while you’re ahead in life. It’s the start of a new era, heading into that invincible zone to laugh lots, sing, dance, and enjoy everything.”
・Tell us about the song Ketsuryu which features in your commercial
“ESME MORI kindly wrote this song for me. It’s a song that brings up the topic of being bored in life, and feeling lonely, but that you can still find someone special or something you can immerse yourself in to light up your life. It’s about keeping your heart moving even if those things disappear. I hope it encourages people, even if just a little.”
ZONe x LiSa/Yama TVCM
Released: June 8, 2021
ZONe Official Website: https://zone-energy.jp/
NiziU Feature in Skin Type Friendly Face Mask Collection Promo
07.June.2021 | FASHION
Japanese girl group NiziU are set to feature in a new television commercial for LOHAS Pharmaceutical’s “ALFACE+” cosmetic face masks which will roll out in Japan on July 1.
ALFACE+ is a skincare brand that sells products that are not only moisturising but accessible to a variety of skin types too. Their face mask collection includes 10 different designs, all of which are presented by each of the nine NiziU members.
NiziU have stepped away from their usual energetic look for this shoot, instead serving more grown-up vibes.
ALFACE+ x NiziU
TV Commercial Initial Broadcast: July 1, 2021
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
NiziU Feature in Commercial for KOSÉ’s Makeup Fix Product Make Keep Mist EX
KOSÉ rolled out their new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial features Japanese music group NiziU along with their new song I AM.
I AM was written specifically for this commercial, which has the NiziU members performing the “mist dance” showing how to use the product. The commercial emphasises how well the Make Keep Mist EX keeps makeup applied to one’s face without worrying about it coming off.
The NiziU members released this comment with regards to the product and commercial: “Applying makeup can be a real pain when wearing a face mask, so we use this all [product]! We’d love for you to do this dance while you apply your Make Keep Mist!”
If you’re wondering how the shoot went for this commercial, check out the official story released below.
The Commercial Shoot
The NiziU members entered the studio dressed in full-pink spring suits. They rolled up to the studio’s blue set where they looked super cute and readied themselves for the shoot.
The take-away from this commercial is the new Mist Dance which has the nine members lined up beautifully together as they spray the mist on their face simultaneously to the tune of the music. It’s reported that it took them a while to get it down perfect at first, but after some practice and looking at the monitor, they were able to create something iconic.
“Do it like RIO!” instructed the shoot’s director, which prompted RIO to show the other members how it’s done.
During their break, the other members complimented MAKO’s blonde hair and MAKO’s blue tips, and MIIHI stroked RIKU’s dango hair while saying “Looky here, ice cream! Looks delicious.”
In one part of the dance, the members have to go all out and use their whole bodies. They switch up their formations several times and not once did they bump into each other. The members gave tips to each other too, like MAYUKA suggesting a better position during one formation, and RIMA asking which angle looks more beautiful for a certain move in relation to the camera. The result was an incredible display that was shot in one take, resulting in a round of applause from the studio staff.
Check out the commercial below.
Make Keep Mist EX
The new EX version of Make Keep Mist has stronger holding power to keep makeup smudge-free and looking fresh and beautiful all day. The product is available in a normal size and smaller ‘trial’ size. A new cool type, Make Keep Mist EX Cool, was released on April 16.
Make Keep Mist EX ¥1,320 / Make Keep Mist EX Trial Size ¥880 / Make Keep Mist EX Cool ¥1,320 (Tax Included)
KOSÉ x NiziU Make Keep Mist EX Commercial
Initial Broadcast: April 15, 2021
Product Available: KOSÉ / Maison KOSÉ / Drugstores, online, and elsewhere in Japan
Official Website (English): https://www.kose.co.jp/makekeepmist/eng/
Hio Miyazawa and Suzu Yamanouchi Feature in Special Rainwear Commercial
09.April.2021 | FASHION
Japanese rainwear brand Wpc. released a special new commercial featuring actors Hio Miyazawa and Suzu Yamanouchi. The collaborative video is entitled “What’s Changed, What Hasn’t Changed.”
The Rainwear Items
Basic Jump Umbrella – Off Paint
Big Silhouette Rain Poncho – Unisex Caramel
Floral Pink Gradation
Colour Mesh Coat – Beige
The message of the commercial is one of positivity: that though somethings might change, others do not. It refers to the state of the world during the COVID-19 pandemic, that despite being unable to see our loved ones, and that we’re unable to lead the lives we once did, our feelings towards those special to us, and those around us, is eternal.
What’s Changed, What Hasn’t Changed
Lookbook: Free distribution at Wpc. Shinsaibashi PARCO and Wpc. pop-up shops
Official Website: https://bit.ly/3uw2BFn
Masaki Suda Appears in New Mister Donut Japan Commercial
31.March.2021 | FOOD
Japanese actor and singer Masaki Suda appeared in a new commercial for Mister Donut which hit Japan last week. The name of the commercial translates to “there’s always something good inside the box.”
On January 27, 2020, Mister Donut celebrated its 50th anniversary. The doughnut chain boasts around 960 stores in Japan. In their latest commercial, they promote the joy of opening a box of their doughnuts when ordering takeout.
Mister Donuts Commercial
Initial Broadcast: March 25, 2021 (Japan)
NiziU Feature in Promotional Commercial for KOSÉ’s Make Keep Mist EX
30.March.2021 | FASHION
KOSÉ are set to roll out a new commercial in Japan on April 15 for their makeup fix mist product Make Keep Mist EX. The commercial will feature NiziU along with their new song I AM.
The commercial tie-up comes after the huge positive reception NiziU got after their appearance in another KOSÉ commercial that aired in January. The video featured their song Joyful as well as the popular ‘eyelash dance.’
Stay tuned for the release of the commercial.
KOSÉ x NiziU Make Keep Mist EX
Initial Broadcast: April 15, 2021
Official Website: https://www.kose.co.jp/makekeepmist/
Kanjani Eight Appear in Morinaga Ice Cream’s New Commercial
Japanese confectionery company Morinaga released two new commercials on Saturday (March 20) for their popular Monaka Jumbo ice cream. The commercials feature Japanese boy band Kanjani Eight.
The first commercial, entitled Choco Mimi, sees the band members dressed in cute rabbit ears to promote the chocolate and vanilla flavours of Monaka Jumbo. It also features the band’s new song Sweet&Bitter which even features the lyric “vanilla.” The second commercial, entitled Ice Case, has the band members spoilt for choice on which flavour to go for, but ends up with them saying, “Why not both?”
Vanilla Monaka Jumbo “Choco Mimi”
Choco Monaka Jumbo & Vanilla Monaka Jumbo “Ice Case”
Choco Monaka Jumbo & Vanilla Monaka Jumbo TV Commercial
Initial Broadcast: March 20, 2021
Official Website: https://www.morinaga.co.jp/ice/jumbo/
ABC Mart has released a new commercial for Nike’s Air Max Infinity 2 Trainers which stars Japanese boy group JO1 and features their song Born To Be Wild taken from their third single CHALLENGER.
Nike Air Max Infinity 2 | ¥11,000 (Tax Included)
Colours: 100WHT / WHT・001 BLK / WHT・002 BLK / BLK・004 BLK / WHT・100 WHT / BLK・003 BLK / RACBLU・100 WHT / BLK・100 WHT / INDBST
The Nike Air Max Infinity 2 Trainers feature a futuristic look encompassed by accentuated heels and mixed-material uppers, delivering a textured and fashionable experience that wearers can enjoy all day everyday.
Those who purchase the trainers at ABC Mart, both in-store and via their online shop in Japan, will receive an original JO1 shoehorn.
Nike Air Max Infinity 2
ABC-MART Official Website: https://www.abc-mart.net/shop/
Novelbright x Tokyo Mode Gakuen Announces Winner of Lyric Music Video Contest
30.January.2021 | MUSIC
The winner has been announced for Novelbright and Tokyo Mode Gakuen’s competition for a group of graphic arts students from the school to create a 30-second lyric video for the band’s song Sunny drop, a track which was released as a song for a new Coca Cola Zero Sugar commercial in Japan. The competition was judged by the band themselves and a team of video producers.
Comments below are translated from Japanese by MMN.
Graphic Arts Department
Fukuchi Yuto, Kazuki Gibo, Yutori Koura, Keitaro Tsujimori
“We’re [originally] a team of manga artists. We split the work load into illustrating, directing, and editing. It was tough meeting the submission deadline, but we’re so happy we won. We all want to work together again to do work for more artists.”
Takada (Manager, Zest Inc.) | Comment
“The band members and staff here all came to the unanimous decision to choose this piece. What left an impression of us was of course not only the lyrics appearing on a vertical screen like on a smartphone, but the effects of the scene changing in time with the lyrics too. It made me want to book them again for more work.”
Watanabe (Universal Music Japan) | Comment
“In this current age of social media and skimming through content, it’s important for the first frame or first 1-3 seconds of something to grasp your attention. A lot of thought was put into this video, in particular how they took aspects of social media platforms, like how the lyrics on the video disappear with the TikTok text part. They had a lot of ideas; we’ve learned a lot ourselves too.”
The video can be seen over on Tokyo Mode Gakuen’s official TikTok page.
Novelbright x Tokyo Mode Gakuen Lyric Video Contest
Tokyo Mode Gakuen Official Website: https://www.mode.ac.jp/tokyo
Yoshiki Collaborates With Attack on Titan in New WONDA Coffee Commercial
Yoshiki has teamed up with Asahi Soft Drinks once again in their latest commercial for WONDA coffee which sees the musician animated into the world of Attack on Titan. The commercial hit Japanese television on Thursday.
Yoshiki becomes a Survey Corps member in the new commercial
The 3D CG animated commercial sees Yoshiki as a Survey Corps member who bites his hand to turn into a Titan like Eren, but the only thing he is attacking in the video is his drum kit. He treats himself to WONDA’s “Morning Shot” coffee beverage after falling over his drums.
Check out the commercial below.
WONDA x Attack on Yoshiki Coffee Cans
Limited edition cans of the Morning Shot coffee will also be sold, featuring Attack on Titan designs. Each can also has a QR code which when scanned will take you to a website to enter the serial code written on the can to win one of the Yoshiki designs as pictured below.
WONDA x Attack on Titan Collaboration Campaign
Running: November 1, 2020 – November 6, 2020
Yoshiki Can Shipping Date: Early December 2020
Winnters: 1,000 to be chosen
Official Website: https://www.asahiinryo.co.jp/
RADWIMPS Release New Song ‘Nekojarashi’ On Spotify and iTunes
07.April.2020 | MUSIC
RADWIMPS released their new song Nekojarashi on major download and streaming music services on April 5, 2020 including iTunes and Spotify.
Nekojarashi began featuring as part of a new commercial for Kirin’s “Gogo no Kocha” (Afternoon Tea) brand of drinks last month. The song, like the commercial, is themed on those moments of happiness that are right in front of us. Two versions of the song were released digitally: the normal version, and an orchestral versionーthe latter of which is being used in the commercial and is featured under the name of the RADWIMPS frontman Yojiro Noda.
The commercial started airing on Japanese TV last month. Japanese actress Kyoko Fukada is the face of the commercial, which promotes how there is happiness to be found in those casual moments in our everyday lives even if we do not notice them.
Kiririn Gogo no Kocha (Straight Tea/Milk Tea/Lemon Tea)
A project has also been launched where people can take the frame of the Nekojarashi CD cover and create their own original cover by inserting a photo of themselves. Once uploaded, you can post on social media with the hashtag. Photos will then be selected to feature in a video. Full details can be found here.
Yojiro Noda | Comment
“The strengths that humans get used to is something amazing. Both the good and bad. For our own reasons, we seem to love and treasure having the breakfast we are so used to, the voice of someone saying ‘I’m home,’ the route we take back going home. The trick to living a fun life in this world might not be being overambitious, but the ability to notice those little joyful moments. Another thing is the existence of our selves with whom we spend every day with. Before we know it, we realise we didn’t actually know what that meant, so we take notice and live our lives knowing it. The me that I don’t even know might still be hidden away. That’s what I wrote this song about.”
Create Your Own Nekojarashi CD Cover
Theme: Moments of happiness
Running: Until April 17, 2020 at 23:59 (JST)
Get Involved: https://umusic.digital/rad_nekojarashi
RADWIMPS Official Website: http://radwimps.jp/