Discover Ema*Eri’s Fashion Inspirations and Ambitions as Official Harajuku Ambassadors

02.July.2015 | FASHION / FEATURES

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema*Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

 

***

 

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

 

What fashion were you into back when you got into it?

Secondhand clothing for sure!

 

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema*Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

 

***

 

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

 

What fashion were you into back when you got into it?

Secondhand clothing for sure!

Ema-Eri_First-Shoot(1)

(Ema*Eri / First ever shoot)

 

Did you know about HARAJUKU KAWAii to begin with?

I knew of the HARAJUKU KAWAii!! events that took place, and it’s unbelievable to think I’m actually a part of it now!

 

What made you come to Tokyo?

Eri: I happened to run into Kyary Pamyu Pamyu and the president of the model management company I’m in right now when I was at a secondhand clothing store in Osaka, and they came up to me and scouted me then and there. That’s what made me move to Tokyo.

 

Ema: I was planning on going to a vocational college, but Kyary-san and the president came up to us right before I handed my application in, so I figured why not? And headed over to Tokyo instead! (Ema)

 

What do you think makes Harajuku so appealing?

Definitely the fashion. You can’t find anything like that anywhere else in the world. No one cares if they don’t look like everybody else. That’s what makes it so unique!

 

What are your ambitions as Harajuku ambassadors?

Eri: As Ema*Eri, we’d love to spread the Harajuku culture to places both in and out of Japan that aren’t yet aware of its wonders! We’re in hopes of letting everyone in the world know about Harajuku!

Ema: I also am willing to give it my all to spread Harajuku culture to the world!

 

Where would you recommend tourists to visit when they’re in Harajuku?

Eri: Takeshita Street is obviously a road you cannot miss when you visit Harajuku, but be sure to drop by the Meiji Shrine whilst you’re here! You’ll be surprised by the nature that can surround you in a concrete jungle.

 

♡Follow Ema*Eri on Instagram and Twitter♡
Twitter
Ema:http://twitter.com/catloveema
Eri:https://twitter.com/eritanioktu

 

Instagram
Ema:http://instagram.com/ematanioku
Eri:https://instagram.com/eritanitani/

 

 

 

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    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

     

    Shouta Aoi’s voice as the tour guide

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    A themed menu created for the Tokyo exhibition

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    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

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    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

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    OWNER OF A COLORFUL HEART Peach Dessert Buffet

     

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    Menu Sneak Peek

    Marble Marble Mousse

    Colourful Heart Tarts

    Sunshine in the Dark

    Peach Prism Cupcakes

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    Bonus Item

    Win a free glass of sparkling wine by posting a photo of yourself with a heart in the picture at the buffet with the hashtag #ownerofacolorfulheart.

     

    If you’re in Osaka this summer, show that you’re also the owner of a colourful heart at this very special dessert buffet.

     

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    Virtual Harajuku is the second area to open in the service and brings together the iconic locations surrounding Jingumae Crossing such as Laforet Harajuku and Tokyu Plaza. As part of the new area’s launch, Japanese pop icon Kyary Pamyu Pamyu has been announced as a Special Supporter of the service. The singer and model made her debut on the streets of Harajuku with her unique fashion. Ten years since her debut, she will continue promoting Harajuku from the service.

  • Stay in Harajuku’s Yados Jingumae Hotel if You Love Art

    07.May.2021 | FASHION / SPOT

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    Yados Jingumae Room 202: Harajuku Night Owl Art Exhibition

    Living room

    Bedroom

    Artist room

     

    Participating Artists

    CHiNPAN | April 23, 2021 – May 30, 2021

    CHiNPAN began their career as an oil painter after getting selected at the 2008 Asia Creative Art Exhibition at The National Art Center in Tokyo. They explore the possibilities of oil painting by not limiting themselves to just paper. “Fusion” is the theme of their work which has taken them to creating visuals for shops, fashion, music, and more.

    BANBU | June 10, 2021 – July 19, 2021

    BANBU is a 24-y-ear-old artist who studied art abroad in Canada and New York after graduating at a vocational school in Japan. Currently based in Tokyo, they create colourful and eye-catching graphics with their three-eyed character.

     

    Hotel Stay x Artists Come Together

    “Harajuku Night Owl Art Exhibition” is the theme of Room 202 which will collaborate with different illustrators, video makers, photographers, and other artists every 1-2 months, shining the spotlight on each of their unique visions.

     

    Yados Jingumae Room 301: Sekai Class

    Hotel Stay x Furniture

    Vintage furniture and artwork from around the world will be brought together in Room 301 so guests can experience a ‘world living’ experience. What’s more is that all of the furniture, art, and items on display will be purchasable, and will change on a fixed schedule.

  • Coji-Coji’s Jiro Becomes Legendary Japanese Mermaid Amabie at Harajuku Event

    30.April.2021 | ANIME&GAME / FASHION

    Nippon Animation began holding the Amabie Jiro Fair at KIDDYLAND Harajuku’s Maruko & Coji-Coji Store on April 29, selling merchandise of the character Jiro from Momoko Sakura’s manga series Coji-Coji.

     

     

    Pre-sale merchandise

     

    Free hand towel

    Jiro has turned into Amabie once again this year, a legendary Japanese mermaid who is said to emerges from the sea and prophesise either an abundant harvest or an epidemic. People are instructed people to make copies of its likeness to defend against illness.

     

    Fans who spend over ¥8,000 at the Maruko & Coji-Coji store will receive a free original hand towel as pictured above.

  • From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

     

    60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.

     

    © 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

    This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

     

    Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

     

    What to look out for at Sanrio’s 60th anniversary exhibition

    Unforgettable Tower by Sebastian Masuda

    Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.

     

    The Beginning of Kawaii

    Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.

     

    There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.

     

    The Birth of the Characters

    What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.

     

    Sanrio’s Characters

    How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.

     

    Ichigo Shimbun

    Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.

     

    Hello Kitty: The Character Who Turned Into a Global Icon

    Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.

     

    A Battle Between Artists

    Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).

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