Discover Ema*Eri’s Fashion Inspirations and Ambitions as Official Harajuku Ambassadors

02.July.2015 | FASHION / FEATURES

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema*Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

 

***

 

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

 

What fashion were you into back when you got into it?

Secondhand clothing for sure!

 

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema*Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

 

***

 

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

 

What fashion were you into back when you got into it?

Secondhand clothing for sure!

Ema-Eri_First-Shoot(1)

(Ema*Eri / First ever shoot)

 

Did you know about HARAJUKU KAWAii to begin with?

I knew of the HARAJUKU KAWAii!! events that took place, and it’s unbelievable to think I’m actually a part of it now!

 

What made you come to Tokyo?

Eri: I happened to run into Kyary Pamyu Pamyu and the president of the model management company I’m in right now when I was at a secondhand clothing store in Osaka, and they came up to me and scouted me then and there. That’s what made me move to Tokyo.

 

Ema: I was planning on going to a vocational college, but Kyary-san and the president came up to us right before I handed my application in, so I figured why not? And headed over to Tokyo instead! (Ema)

 

What do you think makes Harajuku so appealing?

Definitely the fashion. You can’t find anything like that anywhere else in the world. No one cares if they don’t look like everybody else. That’s what makes it so unique!

 

What are your ambitions as Harajuku ambassadors?

Eri: As Ema*Eri, we’d love to spread the Harajuku culture to places both in and out of Japan that aren’t yet aware of its wonders! We’re in hopes of letting everyone in the world know about Harajuku!

Ema: I also am willing to give it my all to spread Harajuku culture to the world!

 

Where would you recommend tourists to visit when they’re in Harajuku?

Eri: Takeshita Street is obviously a road you cannot miss when you visit Harajuku, but be sure to drop by the Meiji Shrine whilst you’re here! You’ll be surprised by the nature that can surround you in a concrete jungle.

 

♡Follow Ema*Eri on Instagram and Twitter♡
Twitter
Ema:http://twitter.com/catloveema
Eri:https://twitter.com/eritanioktu

 

Instagram
Ema:http://instagram.com/ematanioku
Eri:https://instagram.com/eritanitani/

 

 

 

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    Photo by Nagisa Kobayashi @popo_318

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    Main Dish

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    Living Room

    The entrance to the living room is themed around a sentō bath. The tiled roof and traditional entranceway noren fabric dividers will be the first thing to welcome tired travellers. 

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    The round bathtub is made from Japanese cypress wood and is large enough to fit 3-4 people – perfect to soak off your tiredness with friends and family. A large wall painting (mural)  of a grand ocean view dominated by Mount. Fuji stretches across the wall. A purple curtain is suspended above the circular bath, representing the mizuhikimaku curtain which hangs above a sumō ring. 

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    Bedroom

    The spacious sleeping area consists of two levels, each of which has enough room for two people to sleep. The room also has another bed in storage, meaning that up to five guests can stay. 

     

    Sink and Toilet

    The separate sink area is equipped with a hair dryer. There is also a Japanese Washlet toilet with multiple functions. 

     

    Amenities and Extras

    The kitchen is fully equipped with cooking utensils, a microwave, refrigerator and all the daily essentials. 

    After a long, relaxing hot soak, put on a light yokozuna yukata robe and you’ll feel just like a sumō champion. There are also many amenities and items that fit with the DOSUKOI theme. 

    MOSHI MOSHI ROOMS isn’t just a hotel but is also the perfect party space for you and your friends to get together. As the cold days are still with us, how about warming up in a toasty sentō-style bathtub with your friends?

  • Droptokyo Breaks 700,000 International Followers After First Year Since Overseas Expansion

    01.March.2020 | FASHION / SPOT

    Since February 2019, media brand Droptokyo has rolled out across 11 countries, regions and cities, including Paris, New York, Los Angeles, Taiwan, South Korea, China, Bangkok, Vietnam, Tokyo, and Kansai. The street fashion culture community brand has now amassed over 700k followers across their global Instagram pages.

    Kazuma Iwano, Chief Editor at Droptokyo, said: “In our ten years to date, we have built 300,000 followers. Expanding overseas has more than doubled that, and we’ve shot to 700,000 in just one year. It made me realise that our street snap content is not just recognised by people in Japan, but around the world too. Please check out Droptokyo, which aims to become the world’s biggest platform for street fashion.” *Translated from Japanese

    Droptokyo is an indespensible hub for street fashion. Follow them on Instagram at the links below.

  • J-Pop Group Perfume to Open Fashion Pop-Up Shop ‘Perfume Closet’ at Laforet Harajuku

    16.February.2020 | FASHION / MUSIC

    Worldwide famous Japanese pop group Perfume are taking their fashion project “Perfume Closet” to Laforet Harajuku where it will run in a pop-up shop from February 20-26 this year.

     

    Perfume Closet is a fashion project helmed by Perfume which aims to connect with fans through Perfume’s music by making outfits. This is the fourth time Perfume Closet has opened, and will feature a line-up entitled “Perfume Closet 2020SS” which is part of what Perfume are calling “Phase 2,” which started in January this year and centres on clothing. It follows on from “Phase 1” which featured a line-up of miscellaneous items.

    SATIN COMBI TRENCH COAT – ¥49,500 (Tax Included) / FLOWER PLEATS DRESS – ¥44,000 (Tax Included)

    SHEER COMBI KNIT ¥17,600 (Tax Included) / 2 WAY PLEATS SKIRT ¥35,200 (Tax Included)

    RELAX WEAR (LADIES) – ¥16,500 (Tax Included) / PLEATS SLEEVE TEE (WHITE) – ¥9,900 (Tax Included) / SHEER COMBI RELAX PANTS – ¥22,000 (Tax Included)

    The pop-up shop will stock a plethora of items made by the Perfume members, who worked on the designs, chose the materials, and crafted the silhouettes. It includes everything from coats to one pieces, blouses, bottoms, as well as unisex items men can wear too like pants, shirts, and more.

     

    Fans of Perfume and fans of Japanese fashion aren’t going to want to miss out on the new Perfume Closet, open for one week only starting next Thursday!

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