Discover Ema*Eri’s Fashion Inspirations and Ambitions as Official Harajuku Ambassadors

02.July.2015 | FASHION / FEATURES

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema*Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

 

***

 

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

 

What fashion were you into back when you got into it?

Secondhand clothing for sure!

 

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema*Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

 

***

 

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

 

What fashion were you into back when you got into it?

Secondhand clothing for sure!

Ema-Eri_First-Shoot(1)

(Ema*Eri / First ever shoot)

 

Did you know about HARAJUKU KAWAii to begin with?

I knew of the HARAJUKU KAWAii!! events that took place, and it’s unbelievable to think I’m actually a part of it now!

 

What made you come to Tokyo?

Eri: I happened to run into Kyary Pamyu Pamyu and the president of the model management company I’m in right now when I was at a secondhand clothing store in Osaka, and they came up to me and scouted me then and there. That’s what made me move to Tokyo.

 

Ema: I was planning on going to a vocational college, but Kyary-san and the president came up to us right before I handed my application in, so I figured why not? And headed over to Tokyo instead! (Ema)

 

What do you think makes Harajuku so appealing?

Definitely the fashion. You can’t find anything like that anywhere else in the world. No one cares if they don’t look like everybody else. That’s what makes it so unique!

 

What are your ambitions as Harajuku ambassadors?

Eri: As Ema*Eri, we’d love to spread the Harajuku culture to places both in and out of Japan that aren’t yet aware of its wonders! We’re in hopes of letting everyone in the world know about Harajuku!

Ema: I also am willing to give it my all to spread Harajuku culture to the world!

 

Where would you recommend tourists to visit when they’re in Harajuku?

Eri: Takeshita Street is obviously a road you cannot miss when you visit Harajuku, but be sure to drop by the Meiji Shrine whilst you’re here! You’ll be surprised by the nature that can surround you in a concrete jungle.

 

♡Follow Ema*Eri on Instagram and Twitter♡
Twitter
Ema:http://twitter.com/catloveema
Eri:https://twitter.com/eritanioktu

 

Instagram
Ema:http://instagram.com/ematanioku
Eri:https://instagram.com/eritanitani/

 

 

 

RELATED ENTRIES

  • KIDDYLAND Harajuku to Celebrate Miffy’s 65th Anniversary

    06.October.2020 | FASHION

    KIDDYLAND Harajuku, a fun and cheerful shopping centre in Harajuku, Tokyo, has announced that it is celebrating the 65th anniversary of Dick Bruna’s popular character Miffy from October 10 to March 19 with a different theme every month. Visitors can expect to get their hands on a range of merchandise, freebies, and more.

     

    CARROT

    Running from October 10, 2020

    A selection of autumn-coloured and carrot-themed Miffy merchandise will be sold. If you head on up to miffystyle on floor 4F of KIDDYLAND Harajuku right, and spend more than ¥1,000, you’ll also receive a special Miffy shopping bag completely free (available now). These are limited in stock though so you’ll want to get your paws on them quick!

     

    KIDDYLAND x miffystyle Christmas Fair 2020

    Running from November 7, 2020

    miffystyle and KIDDYLAND are hosting a Christmas fair this year themed on animals. A special range of merchandise with designs of Dick Bruna’s animals will be sold. Customers who spend over ¥1,000 at the fair will also receive a free shopping bag, and if they spend more than ¥2,000 some special pink wrapping paper. These are both limited in stock.

     

    A must-grab at the Christmas Fair


    Miffy GOODGLAS | ¥3,900 (Before Tax)

    One must-get item at the Christmas fair is the cute double-wall glass made by GOODGLAS. Perfect as a gift to yourself or someone else this Christmas. As you pour your drink into it, Miffy’s face will appear.

     

    Enjoy the autumn and winter this year with Miffy in Harajuku.

     

    Illustrations Dick Bruna © copyright Mercis bv,1953-2020 www.miffy.com

  • Review: Miffy Café at Tokyo Solamachi®

    25.September.2020 | FEATURES / FOOD

    In commemoration of Miffy’s 65th anniversary, the new Miffy Café opened on the first floor of Tokyo Solamachi on September 11, 2020 and will remain open for a limited time. The café is also collaborating with Japanese illustrator Shogo Sekine.

    We visited the café to check out the themed menu, merchandise, and other fun things on show to see.

    Stepping into the café is like stepping into a picture book world. It’s really colourful in there. My mother read Miffy to me when I was a child, so I was hit with a real sense of nostalgia when I entered the café. No matter your age, you’re sure to enjoy your time there – that’s the kind of fun atmosphere they have created.

    Terrine-Style Open Miffy Sandwich | ¥1,499

     

    I ordered the terrine-style open Miffy sandwich and Miffy orange float from the themed menu.

    The open sandwich arrives in the shape of Miffy, so it almost seems a waste to eat, but it was really cute and delicious. Simply the best. It’s filled with potato salad, an avocado sauce, and salmon.

    Miffy Orange Float | ¥899

    The ice cream that tops the orange float is made to look like Miffy too!

    Snapping a photo while drinking the float is pretty Instagrammable, so it’s a must when visiting.

    All of the items on the menu have Miffy somewhere on them, meaning anything you order is guaranteed to be kawaii. They have takeout too, which is great if you don’t have much time to hang around or just don’t want to dine inside.

    Speaking of which, each table in the café is separated with an acrylic board to protect customers during the pandemic, and all of them have super cute designs. Another photo opportunity for sure!

    The café sells original merchandise too. The fashion items and illustrations with English on them were designed by popular Japanese illustrator Shogo Sekine. There’s a whole range of different goodies, from plush toys to fashion and more.

    Don’t you feel happy just looking at all these colours? You’ll find yourself spoilt for choice on what to buy.

     

    The Miffy Café is open until October 18. You can book a table too, so if you’re in Japan during this time, be sure to visit the café website below.

     

    Illustrations Dick Bruna © copyright Mercis bv, 1953-2020  www.miffy.com

     

    Model & Writer:Eri Tanioku

    Photo: Haruka Yamamoto

    Translator: Joshua Kitosi-Isanga

  • KAWAII MONSTER CAFE HARAJUKU Collaborates With Alice’s Fantasy Restaurant For Halloween Fair

    22.September.2020 | FOOD

    KAWAII MONSTER CAFE HARAJUKU is set to collaborate with Tokyo’s three branches of Alice’s Fantasy Restaurant to serve up a Halloween themed menu. It will be served from September 19 to October 31.

    The Halloween season is right around the corner, and the KAWAII MONSTER CAFE is once again joining in with the spooky festivities. This year, the cafe has joined hands with Alice’s Fantasy Restaurant to create a collaborative Halloween menu lineup.

    Colourful Rainbow Pasta With Halloween Cream | ¥1,400

    Colourful pasta served in rich pumpkin sauce and with a variety of different ghost creams.

    Singing Alice’s Caesar Salad | ¥1,360

    Alice’s Fantasy Restaurant’s popular Caesar salad heads to KAWAII MONSTER CAFE, an assortment of purple carrots, pumpkin, and other tasty delights. Alice is also hidden in the pasta somewhere as a black witch.

    Kingpin Choppy & Henchman Humpty Dumpty Curry | ¥1,300

    KAWAII MONSTER CAFE’s mascot is served wearing a silk hat and comes with his fellow henchman Humpty Dumpty.

    Cheshire Cat Splatter Ice Cream | ¥1,100

    Soft serve ice cream topped with crunchy cereal, cotton candy, and chocolate, all drizzled in a splattered sweet strawberry sauce.

     

    Customers who post a photo of their foot onto social media with the hashtag #tokyohalloweencollection can enter for a chance to win some Halloween merchandise.

  • Tokyo Stroll: The Café That You Want to Visit to See Someone #14 – ‘Kayaba Coffee’ in Yanaka

    17.September.2020 | FEATURES / FOOD

    In this edition of The Café That You Want to Visit to See Someone, I visited Kayaba Coffee, a coffee shop in Yanaka, Tokyo, which is a perfect example of the old and traditional shitamachi neighbourhoods.

    Kayaba Coffee is just a 10-minute walk from both Nezu Station and Nippori Station.


    This is a place I’ve visited in my private time out of work and I’m always excited to go. Kayaba Coffee was established in 1938, and actually closed in 2006. But due to public demand, the cafe reopened just two years later in 2008. It’s a popular coffee shop loved by people of all generations.

     

    Time to head on in.

     

    The first floor houses the counter and table seats, while the seating on the second floor is traditional zashiki style on tatami flooring. Although it’s a cafe, you I feel so relaxed in there that it’s like I’m visiting my grandma’s house. The sun shines through the big windows, making you all warm and want to take a nap.

    I ordered their super popular egg sandwich! The menu was changed in May this year, and a new and improved version of their egg sandwich was put on there. It’s made using sourdough bread from VANER, a local bakery in Uenosakuragi not far from the cafe.

    Breakfast Menu – Egg Sandwich | ¥1,000

    The chewy, sour bread is the perfect combination with the fluffy eggs.

    Lemon Squash | ¥600

    The lemon squash has a cinnamon aftertaste. Everything on the menu is made with love and perfection; before I realised it, I was hooked on going there.

    Strawberry Shaved Ice | ¥800

    This was my first shaved ice of the year! I went with the classic strawberry flavour. The syrup is super juicy and nearly collapsed the fluffy shaved ice the moment I put it on. It has a syrupy texture and the strawberry juice has a sweet and sour kick that’s just simply delightful♡

     

    And you can make it even sweeter by pouring over your desired amount of condensed milk. It was really tasty.

    Kayaba Coffee is the same as it was back in the day, and continues to be loved dearly. I think even people who visit it for the first time will feel a sense of nostalgia. If you have a place you can go to relax on bad days or when you’re feeling down, it’s sure to give you the strength to work hard again. This cafe is a wonderful place that’s close to people’s hearts.

     

    I want to visit there again already.

     

    Writer/Model: Ema Tanioku
    Photographer: Haruka Yamamoto
    Design: Yuko Takayama (ASOBISYSTEM)

    Translator: Joshua Kitosi-Isanga

  • Harajuku’s New Carbonara Restaurant Serves Pasta Japanese Style

    17.September.2020 | FOOD

    A new spaghetti carbonara restaurant by the name of Nama Carbonara opened in Harajuku, Tokyo on September 17, 2020.

    The restaurant opened in the same building as Harajuku’s popular fresh cream shop MILK and bubble tea shop Mot Tram. The restaurant makes its own fresh flat pasta everyday and uses fresh, rich cream sourced from Hokkaido.

     

    The current menu lineup consists of six dishes, from classic carbonara to Japanese twists. Let’s take a look at some of them.

    Classic Carbonara | ¥790

    Walleye Pollack Roe Japanese Carbonara | ¥1,090

    Freshly Grated Cheese & Bacon Carbonara | ¥1,090

    Seafood, Avocado & Basil Carbonara | ¥1,190

    Discover a brand new world of carbonara like never before at Nama Carbonara in Harajuku.

  • Kyary Pamyu Pamyu’s Halloween Look Decorates Shiseido Beauty Square in Harajuku

    14.September.2020 | FASHION

    Following her firework-inspired summer promotion look for Shiseido Beauty Square, Japanese pop icon Kyary Pamyu Pamyu has returned to the beauty facility with an all-new Halloween look, first revealed on Friday.


    Kyary is serving a dark romantic world in Harajuku this Halloween, with Gothic hair and makeup that delivers us spook fantasy mixed with a bewitching, fairy tail-like sweetness. The look was brought to life thanks to Shiseido’s top hair and makeup artist Tadashi Harada.

     

    Kyary Pamyu Pamyu became the ambassador for Shiseido Beauty Square when it opened back in June. The concept of the beauty facility is centred on having people discovering their beauty, having fun, sharing experiences, and learning the latest in the scene

  • LUSH Harajuku Revamps With New ‘Slow Bath’ Concept

    13.September.2020 | FASHION

    The Harajuku branch of UK cosmetics retailer reopened after a revamp on Friday with its all-new ‘Slow Bath’ concept. The branch first opened to the people of Tokyo in November 2018.


    Since opening, LUSH Harajuku has delivered a LUSH-esque bath product lineup experience, since Japan is known for being a nation of bath lovers. That is now being taken to the next level with the Slow Bath revamp which will stock a wide variety of items for self care and indulgence.

     

    Throw away the needless and make way for mind and body reconnection

    LUSH Harajuku is a place that helps you discover new ways to design your daily routine, with face masks to refresh your skin, products to care for your hair, scents for your well-deserved bath time, and more.

     

    Well-being is also a big part of the brand, teaching you to be kind to yourself while you’re working everyday, and to look after your mind and body. LUSH Harajuku stocks not only bath bombs and bubble bars, but a selection of items to use while you’re in the bath too for some much-needed self care.

     

    Naked items are environmentally friendly

    About 60% of LUSH’s products are sold ‘naked’ without packaging in order to reduce on waste in the environment. This also lets the essential oils and natural smells of the products seep throughout and outside the doors of their stores, beckoning people with the pleasant fragrances.

     

    LUSH’s “Lush Labs” app also has a function called “Lush Lens.” This lets customers scan any naked item which brings up information about that particular item such as what ingredients are used, as well as videos on how to use products and bath bombs fizzing.

     

    If you’re ever in Harajuku, be sure to stop by LUSH.

  • KAWAII MONSTER CAFE HARAJUKU Celebrates 5th Anniversary With Monster Size Portions

    04.September.2020 | FOOD

    KAWAII MONSTER CAFE HARAJUKU turned 5-years-old in August, and to celebrate the quirky cafe’s anniversary, it is now serving monster-size portions until the end of September.

    Livening up Tokyo with some Harajuku-style cuisine

    Autumn is right around the corner in Japan, a time of outings and travel for many people. Due to the effects of COVID-19, however, people have had to cancel their plans. The KAWAII MONSTER CAFE wants the people of Tokyo to still enjoy themselves this autumn, and so is giving 39% off to all residents of Tokyo. All they need to do is show proof of address.

     

    Super-sized burgers, parfaits & more

    Giant King Chopper Burger | Regular Price: ¥12,000 (Before Tax), Resident Discounted Price: ¥7,320 (Before Tax) | Serves: 4-6

    You and your friends are invited to challenge yourselves to a gorge on the Giant King Chopper Burger, based on the cafe’s mascot character chopper. Served in five-colours in line with the cafe’s 5th anniversary, this beast of a burger is a hearty mix of BLT, menchi-katsu, teriyaki chicken, the “MEAT MEAT MEAT” main dish from the dinner menu, and more. It’s finished with colourful eggs around the side, and plenty of other hidden treats.

    Giant Colorful Parfait | Regular Price: ¥10,000 (Before Tax), Resident Discounted Price: ¥6,100 (Before Tax) | Serves: 3-4

    This piled-up parfait combines five of the cafe’s popular desserts into one towering delight: “Chemical Cake,” “Pink Cat Food,” “Melty Pancake,” “Little Monster,” and “Colourful Poison Parfait.”

     

    Enormous, decorated servings fruits

    Harajuku Decora Mango Parfait Bowl | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)

    Where do you even start? There’s mango-loaded ice cream, fat waffles, colourful gummies, chocolate, mango sherbet, panna cotta, cornflakes, fruit granola, mango sauce—the list goes on! If you’re mango-mad, you’ll definitely fall for this one.

    Fluffy Marshmallow Watermelon Frappe | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)

    Wrapped with marshmallow foam that’s fluffy like a cloud and topped with chopped watermelon, pineapple, and assorted fruits, this is similar to shaved ice. It’s also topped with nata de coco.

    Frog Melon Cream Sods | Regular Price: ¥5,000 (Before Tax), Resident Discounted Price: ¥3,050 (Before Tax)

    Celebrating 5 years of KAWAII MONSTER CAFE HARAJUKU, this frog’s tongue is made of milk mousse, melon balls, strawberries, blueberries, and kiwi, which are just tumbling out of its mouth. It’s served with a side of jumbo soft serve ice cream and melon soda. Arrange the beverage as you like to create your own fruit cocktail.

     

    KAWAII MONSTER CAFE is also collaborating with YouTubers Briana Gigante and RinRinDoll on drinks and desserts.

  • 90’s Japan x Modern Harajuku Culture Come Together in SUPER LOVERS & #FR2’s Collaboration

    03.September.2020 | FASHION

    Japanese fashion brand SUPER LOVERS released a collaborative collection online on August 29 together with Tokyo-based brand #FR2’s pink shop #FR2UME. The collection will also be sold at #FR2UME in-store from mid to late September this year.

    SUPER LOVERS is an 80’s inspired brand that was set up by Japanese designer Kousei Tanaka. The brand led Japanese street fashion into the 2000’s and has since become one of Japan’s top brands, influencing street fashion worldwide. SUPER LOVERS re-launched as a donation-style brand last year to support and giving back to the people of the world who have come to love SUPER LOVERS.

     

    Their new collaboration with #FR2 features a design of the panda character Merry of LOVERS HOUSE as well as an original bunny character who is the face of #FR2. This 90’s inspired collection includes T-shirts, hoodies, and even cycling pants.

  • UGG® and atmos to Open Concept Shop ‘UGG@mos’ in Harajuku

    30.August.2020 | FASHION

    Sneaker select shop atmos and UGG® have formed a partnership to open the new concept shop UGG@mos in Harajuku, Tokyo on August 29, 2020.

     

    The shop is focused on fashion-conscious 18-25 year old consumers and mixes together street design with UGG’s® California DNA brand, which itself is a fusion of modern and natural.

    The lineup will of course include UGG® brand shoes, apparel, and merchandise, but also limited edition shoes developed for and exclusively sold at UGG@mos.

     

    To promote the store’s grand opening, UGG® and atmos have collaborated with artist and painter Luise Ono, who is known for her colourful and expressive plant works. Check out the video below.

    Ono has not only created UGG®-inspired wall art, but has illustration a special design for a collection of T-shirts that will be sold at UGG@mos and online at atmos/atmos pink from August 29, 2020.

    UGG x Luise Ono Bird Print T-Shirts | ¥6,000 (Before Tax)

  • BOTANIST Tokyo’s Autumn Vegan Menu Arrives This September in Harajuku

    28.August.2020 | FOOD

    BOTANIST Tokyo, the flagship shop of BOTANIST in Harajuku/Omotesando, has revealed a new limited-time autumn vegan menu which will be served on the 2nd floor BOTANIST Café from September 5 to October 30.

     

    BOTANIST Café has been serving vegan food since September 2018, with meals and desserts made healthy and delicious. Vegan food is hard to come by in Japan, but restaurants and new establishments are beginning to cater to the vegan lifestyle.

     

    This year’s limited-time autumn menu is being served to promote the launch of BOTANIST’s new vegan line of hair care products. There are two hot soups to choose from as well as three desserts—the sweet treats being the “Banana & Chamomile Pound Cake” made without butter, the rich-tasting “Melt-In-The-Mouth Tiramisu,” and the “Sweet Potato Mont Blanc” which is made with whole sweet potatoes.

     

    VEGAN MENU – AUTUMN

    Banana & Chamomile Pound Cake | ¥1,000 (Tax Inclusive) *Drink included

    Made with sweet ripe bananas and laced with chamomile, this pound cake brings the autumn vibes with the mix of walnuts and finished with smooth soy cream.

    Sweet Potato Mont Blanc | ¥500 (Tax Inclusive)

    This velvety mont blanc is like you’re eating a sweet potato as it is. It’s spread with lumps of adzuki beans for added texture.

    Melt-In-The-Mouth Tiramisu | ¥650 (Tax Inclusive)

    The name of this dessert speaks for itself. It’s made with fairtrade coffee beans – and cream cheese which perfectly balances out the bitterness of the coffee flavour.

    Sweet Potato Soy Potage | ¥510 (Tax Inclusive)

    A rich, melty potage with a smooth texture and subtle sweet after taste. The black pepper adds a delicious bite.

    Pumpkin Soy Potage | | ¥510 (Tax Inclusive)

    Made using a whole pumpkin, this hearty potage is a perfect combination of bitterness from the pumpkin skin and the natural sweetness from the pumpkin itself. For an extra ¥160 you can order some bread for dipping.

  • IKEA Harajuku Announces Collaboration With Virtual Model imma to Commemorate Grand Opening

    26.August.2020 | FASHION

    IKEA has announced a collaboration with Japan’s most talked-about virtual model, imma, in promotion of the opening of its new IKEA Harajuku store. From August 28 to 30, imma will help share a vision of happiness in the home to the people of Tokyo in the shop window.

     

    Home for people is a place where one can kick back and relax after a long day’s work – to reset the mind and body for the next day. This fact has become increasingly more so in the wake of the pandemic, where we have come to spend even more time there, thus cementing the idea of the home as a haven evermore. But despite its role having changed in recent months, IKEA Japan believes the home is a place where we should spend longer.

     

    With that in mind, IKEA Japan has formed a partnership with imma to commemorate with the opening of IKEA Harajuku. imma is Japan’s first virtual model made using CG. She appears at events and shows in Tokyo and around the world, and boasts a following of over 240,000 people on her social media. The partnership will see imma inspiring her fans and young people by showing them how she made her room with IKEA furniture up on the second floor of the store.  She will also dance, do yoga, do cleaning, and more for people to see. She will appear at the store on August 28, 2020

     

    Those unable to visit IKEA Harajuku can still see imma over on IKEA Japan’s official website, and there will also be a live stream.

     

    imma | Comment

    “I am so excited to hear that IKEA, which I have always loved, will be opening in my neighborhood, Harajuku. In this collaboration, I’m going to share a part of my life that I really value, happiness at home.”

     

    Comment Source: IKEA Japan

RANKING

  • DAILY
  • MONTHLY

FOLLOW US