Discover Ema*Eri’s Fashion Inspirations and Ambitions as Official Harajuku Ambassadors

02.July.2015 | FASHION / FEATURES

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema*Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

 

***

 

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

 

What fashion were you into back when you got into it?

Secondhand clothing for sure!

 

Aomoji-kei has been sweeping Harajuku fashion by storm in recent years. Here on MOSHI MOSHI NIPPON today, we speak with Ema*Eri, trendsetters of the said fashion genre. Being recognized as the face of Harajuku, they’ve been freshly appointed as Harjauku ambassadors this spring! What are their ambitions now that they represent Harjauku more than ever with their ambassador reign – and how did they get into fashion in the first place? Find out from our interview with them below.

 

***

 

When did you become interested in fashion?

The first time I bought the magazine “Furugi MIX Girl,” I saw Natsume Mito-san on it and fell in love with secondhand clothing!

 

What fashion were you into back when you got into it?

Secondhand clothing for sure!

Ema-Eri_First-Shoot(1)

(Ema*Eri / First ever shoot)

 

Did you know about HARAJUKU KAWAii to begin with?

I knew of the HARAJUKU KAWAii!! events that took place, and it’s unbelievable to think I’m actually a part of it now!

 

What made you come to Tokyo?

Eri: I happened to run into Kyary Pamyu Pamyu and the president of the model management company I’m in right now when I was at a secondhand clothing store in Osaka, and they came up to me and scouted me then and there. That’s what made me move to Tokyo.

 

Ema: I was planning on going to a vocational college, but Kyary-san and the president came up to us right before I handed my application in, so I figured why not? And headed over to Tokyo instead! (Ema)

 

What do you think makes Harajuku so appealing?

Definitely the fashion. You can’t find anything like that anywhere else in the world. No one cares if they don’t look like everybody else. That’s what makes it so unique!

 

What are your ambitions as Harajuku ambassadors?

Eri: As Ema*Eri, we’d love to spread the Harajuku culture to places both in and out of Japan that aren’t yet aware of its wonders! We’re in hopes of letting everyone in the world know about Harajuku!

Ema: I also am willing to give it my all to spread Harajuku culture to the world!

 

Where would you recommend tourists to visit when they’re in Harajuku?

Eri: Takeshita Street is obviously a road you cannot miss when you visit Harajuku, but be sure to drop by the Meiji Shrine whilst you’re here! You’ll be surprised by the nature that can surround you in a concrete jungle.

 

♡Follow Ema*Eri on Instagram and Twitter♡
Twitter
Ema:http://twitter.com/catloveema
Eri:https://twitter.com/eritanioktu

 

Instagram
Ema:http://instagram.com/ematanioku
Eri:https://instagram.com/eritanitani/

 

 

 

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    “Aren’t you full yet,” Murakawa asked the audience, before announcing one more song.

     

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    The audience’s voltage was at its highest during this performance, which was synchronized with the music video featuring the members in cute cheerleader outfits and a picnic scene that their friendship with one other. Although it was their first time on stage together, the seven members showed as much poise and dignity as their seniors.

     

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    “I was so nervous before we got here,” said Kirihara. “But when I saw all of your faces, I knew from the bottom of my heart that I had made the right choice to become an idol!”

     

    “Even if I’m reborn, I hope to stand on this same stage again,” said Minami while crying.

     

    “I didn’t really feel like an idol until today, and I was so afraid to stand up here in front of a packed audience,” said Ogawa. “I never thought I’d be an idol,” echoed Tachibana. Both showed intense appreciation for the countless fans that had gathered at the venue.

     

    “I will always cherish this moment,” said Miyano. “I hope to make many more memories in the future!”

     

    “I never thought I could care for people so quickly after meeting them,” said Murakawa, shedding a few tears. “I have so much love and affection for everyone, and I want the seven of us to keep working hard to share Harajuku with the world. Standing here now, I know that we can become an idol group loved around the globe!”

     

    After each group had finished their performances, all 19 idols from all three KAWAII LAB groups stood on the same stage together.

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    With excitement in the venue still building, the final performance and the long-awaited collaboration began. All 19 members formed a circle and began to perform FRUITS ZIPPER’s breakout hit Watashino Ichiban Kawaiitokoro. Fans in the audience were permitted to record during this part of the concert, and after the show concluded, countless videos were posted to social media sites.

     

    A project to shoot a TikTok video of Happy Chocolate with the audience also took place at the end of the event. FRUITS ZIPPER member Mana Manaka gave a brief explanation of the choreography before taking a video of the fans gathered at the venue. The night ended as the idols and fans danced together.

     

    KAWAII LAB is continuing to produce cutting-edge idols ready to be shared with the world. With the addition of CANDY TUNE, the future is looking bright, and fans will want to watch out for what’s coming next.

    Text: Masatoshi Mayuzumi
    Photo: Shinsuke Hayashi / Miki Higashi

     

    ■Setlist

    [IDOLATER]
    Kesenai…(short ver.)
    Endless Summer
    Vapor City
    Kimi ni MuCHU♡XX
    Mahouno Kagiwo Teniiretara
    DIAMOND
    Endrollwo Mukaeru Maeni

     

    [FRUITS ZIPPER]
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    Sekaiwa Kimikara Hajimaru
    Happy Chocolate
    Kanpeki Shugide☆
    Watashino Ichiban Kawaiitokoro

     

    [CANDY TUNE]
    hanamaru
    Kiss Me Patissier
    Nanairo Prologue
    Mikanna Seishun
    hanamaru (MV.ver)

     

    [KAWAII LAB.]
    Watashi no Ichiban Kawaiitokoro

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    CANDY TUNE, the newest group from KAWAII LAB, released their first album on March 7. KAWAII LAB is continuing to introduce Japanese idol culture to fans around the world.

     

    The seven-member group is comprised of members Rino Fukuyama, Mizuki Kirihara, Natsu Minami, Nanako Ogawa, Bibian Murakawa, Shizuka Miyano, and Kotomi Tachibana. Just like candy, which comes in tons of different flavors and shapes, the members will bring their own unique personalities and quirks to their pop tunes as they carry on KAWAII LAB’s mission of sharing Harajuku style with the world.

     

    Two songs on the group’s first album CANDY TUNE were produced by Naoki Kubo and Suu, former members of SILENT SIREN–the sweet and playful Kiss Me Patissier and the inspiring song hanamaru. Hirotaka Hayakawa, who has produced hit songs for countless artists, also contributed. Nanairo Prologue tells the story of the seven members moving forward across a rainbow-colored bridge, andMikan na Seishun (Unfinished Youth) has a fast-paced sound sure to be a hit with new fans. The group’s artist photo and the jacket art for the album were provided by Yuko Takayama (yenter).

     

    CANDY TUNE will hold its debut concert titled KAWAII LAB. SESSION ~CANDY TUNE~ on March 14 at Spotify O-EAST. To commemorate the special occasion, IDOLATER and FRUITS ZIPPER will also perform. The three groups will perform the FRUITS ZIPPER hit track Watashi no Ichiban Kawaiitokoro together during the event, and tickets are now on sale.

     

    Additionally, new interviews with the members and behind-the-scenes footage have been uploaded to CANDY TUNE’s official YouTube channel.

  • Jimmy Choo Announces 30th Anniversary Sailor Moon Collection Available Worldwide

    09.February.2023 | ANIME&GAME / FASHION

    Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

     

    Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

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    Sailor Mars patent pumps

    Sailor Jupiter boots

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    Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo’s signature kick heel, Sailor Moon’s iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

     

    Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

     

    If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

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