Sanrio Character Ranking 2021 to Announce Winner in Collaboration With Tokyo Girls Collection
Sanrio has announced that the announcement ceremony for the winner of the 2021 Sanrio Character Ranking will take place in collaboration with Tokyo Girls Collection (TGC), a semi-annual fashion festival in Tokyo, on June 8. The event will be streamed live on Hello Kitty and TCG’s respective LINE accounts, as well as Sanrio’s official YouTube account, so that more people can tune in to this year’s announcement and see which of Sanrio’s characters will take the crown.
80 characters are participating in this year’s Sanrio Character Ranking which will be announced in order from 80 to 1. This year also sees the return of the sub-award categories including Collaboration. Hosting the event as MC is tarento and actress Nao Asahi and the Japanese comedy duo Wagyu ga Tsutome.
But the winner announcement is not the only event scheduled for 2021’s ranking. Since this time is a collaboration with TGC, there will be a fashion runway where popular models will show off their looks, a live performance with JO1 and the Sanrio characters, a rap battle, and more.
Fashion Runway: Famous models display the Sanrio character aesthetic
On the fashion stage, a line-up of well-known Japanese models will serve fashion inspired by Sanrio’s most famous characters including My Melody, Kuromi, Little Twin Stars, and Pompompurin.
Marie Iitoyo and Maika Yamamoto will use a real-time composite photography system as they dress up as the adorable My Melody and her rival Kuromi. Serving the dreamy star-filled world of Kiki and Lala are Kaane and Sakura Saiga, Yoshiaki & Michi, and Rikariko. For the Pompompurin section, which is themed on the golden retriever’s daily life, we have Nana Kato, Ami Komuro, Natsuki Deguchi, Sachi Fujii, and Roy. But that’s not all as Sakachin, Yuki Higashihara, and Reina, who won the LINE LIVE auditions to appear on this year’s fashion runway, will also appear.
A heated rap battle between the Sanrio characters
In the rap battle, KIRIMI-chan, Kuromi, Kogimyun, and Pompompurin will go head to head against special guests Tsukasa Saito of comedy duo Trendy Angel and Yuriyan Retriever.
The Sanrio cast join music artists for a concert
The adorable Cinnamoroll, who is also expanding his work as an idol, will perform alongside JO1, while Hello Kitty will sing with singer-songwriter Sonoko Inoue.
A new virtual experience using the latest technology
Japanese digital advertising company CyberAgent, who produced virtual events and 3DCG content, will be using the latest in 3DCG and XR tech to blur the lines between reality and the virtual space with an interactive experience, such as people’s comments on social media and the video displaying in real time, and more.
2021 Sanrio Character Ranking – Winner Announcement
Running: June 8, 2021 @ 19:30-21:30 (JST)
Watch on Hello Kitty’s LINE Account: https://lin.ee/7juKjZs
Watch on TGC’s LINE Account: https://page.line.me/tgc_line
Watch on LINE LIVE: https://live.line.me/channels/21
Watch on Sanrio’s YouTube Page: https://youtu.be/ujzQG0afFnc
Official Website: https://www.sanrio.co.jp/news/mx-ranking2021-20210527/
Hello Kitty Promotes Messages of Protecting the Earth and the SDGs in Short Movie
A section of Deloitte Tohmatsu Group and FC Imabari’s educational book Watashi, Chikyu (Me, Earth) has been turned into a short movie featuring Hello Kitty. Released on YouTube on Wednesday, the video is aimed at elementary school children to educate them on the Sustainable Development Goals (SDGs), a global initiative to create a sustainable future.
The 9-minute video takes Hello Kitty on a journey through earth’s life from 4.6 billion years ago, animal life on the planet, and the drastic changes that have come about from human activity.
At the end of the video, Hello Kitty has a message for kids: “I wanted to be in this so I can learn about what I can do for our future. I would love for this to get lots of people thinking about what they themselves can do, even if it ends up only being one person.”
#HelloSDGs Special Site: https://www.hellosdgs.com/
Painfully Kawaii Sanrio Figures Feature the Characters Sleeping Peacefully
20.June.2021 | FASHION
Takara Tomy Arts is rolling out a new sleepy collection of Sanrio character figures at capsule toy machines in Japan this month.
The adorably dozing collection
Tuxedosam & Hello Kitty
The line-up includes Hello Kitty, Kerokerokeroppi, Pochacco, Badtz-Maru, and Tuxedosam with their heads leaning to the right, perhaps exhausted from being cute all day long. This is the first line-up in a series of these figures. And if you line more than one up together, it looks like they’re sleeping on each others’ shoulders.
©2021 SANRIO CO.,LTD. APPROVAL NO. S620286
Sanrio Character Sleeping Figures
Japanese Product Name: 肩ズンFig. サンリオキャラクターズ
Release Date: Mid June 2021
Price: ¥300 Per Turn (Tax Included)
Characters: Hello Kitty, Kerokerokeroppi, Pochacco, Badtz-Maru, and Tuxedosam
Available: Capsule toy machines in Japan
Product Details: https://www.takaratomy-arts.co.jp/specials/gachafig
Takara Tomy Arts Official Website: https://www.takaratomy-arts.co.jp/
Sanrio Releases Hello Sweet Days Dress-Up App in the US, Canada, and South Korea
18.June.2021 | ANIME&GAME
Digital content enterprise Cocone has made Sanrio’s popular character dress-up game Hello Sweet Days available in the US, Canada, and South Korea. The app hit the overseas countries on June 10, allowing for fans outside Japan to enjoy dressing their avatars up like their favourite Sanrio characters.
Hello Sweet Days first launched in Japan back in August 2017 and has since amassed over 2 million downloads. It rolled out to Taiwan, Hong Kong, and Macao in 2020, and now an English version has finally been made available. There are plans to release the app to even more countries in the future.
Pre-registration opened early in South Korea on May 24 when it garnered 60,000 advance sign-ups. Those who registered early even received K-pop idol-style fashion items. Since releasing last Thursday, it is now being used by over 300,000 fans in South Korea.
Head on over to the App Store or Google Play and enjoy Hello Sweet Days in English now!
© 2021 SANRIO CO., LTD. TOKYO, JAPAN Ⓗ. APPROVAL NO. S620438 ©cocone corp.
Hello Sweet Days
Compatible: Android 5.0 and up / iOS 9.0 and up
Genre: Social Networking
Price: Free to download with select cosmetic items requiring a fee
App Store: https://itunes.apple.com/jp/app/id1230053723
Google Play: https://play.google.com/store/apps/details?id=jp.cocone.sweetdays&hl=ja
Official Website: https://www.sweetdays.jp/
Sanrio Characters’ Collab Café extends opening period
Sanrio Characters’ Collab Café has extended the opening period of the cafe at Narita International Airport passenger terminal 2 until July 30. The café serves a menu of food and drink collaborated with Sanrio’s beloved characters Cinnamoroll, Hello Kitty and My Melody.
Additional Menu: Cinnamoroll’s Fluffy Egg Pancake
Cinnamoroll’s Fluffy Egg Pancake is on sale for a limited quantity from June 19 to celebrate Cinnamoroll’s 1st place at 2021 Sanrio Character Ranking. The pancake represents the fluffy clouds in the sky. Additionally, the 2nd edition of visit campaign limited to weekdays has been launched from June 14. 2 original coasters will be given for each menu item ordered for a limited quantity so don’t miss out!
© 2021 SANRIO CO., LTD. APPROVAL NO.627430
Sanrio Characters’ Collab Café
Running：April 14, 2021 – July 30, 2021
Place：Narita Anime Deck/ Narita International Airport passenger terminal 2, main building 2nd floor
Devote Your Heart to Attack on Titan in the Final Survey Corps Project
17.June.2021 | ANIME&GAME
To commemorate the end of Attack on Titan‘s 12-year saga, the editorial team at Weekly Shonen Magazine launched the ‘Final Survey Corps Application’ project on June 9 which imagines the staff and fans as part of the Survey Corps to express their love for the series. The staff at Animate and TSUTAYA stores in Japan are currently donning Survey Corps uniforms. A special online exhibition will also be held by the magazine to give thanks to fans who have supported Attack on Titan for 12 years.
Fans can use the all-new Survey Corps Maker service where they can upload their own photo or an illustration of themselves or an original character and writes words dedicated to the series. They are encourage to share this with other Survey Corps members around the world.
Survey Corps Maker: How to Use
1. Select a base image
2. Write your thoughts and comments about Attack on Titan
3. Share with the world
Survey Corps Maker Samples
The staff at Animate Ikebukuro
The staff at TSUTAYA
Attack on Titan Online Exhibition
The online exhibition is a virtual event that was conceived after the COVID-19 pandemic forced the for in-person event in Japan to be cancelled. But this shift is good news to fans outside Japan as it means everyone around the world can join – and it’s free.
The event requires a quick sign-up, after which fans can enjoy looking through displays of official artwork. There’s also a merch shop with exclusive items to get your hands on. Please note that the exhibition features spoilers up to the final chapter.
Yoshikitty Wins 1st Place in 4 Countries in 2021 Sanrio Character Ranking
Sanrio announced the winners of the 2021 Sanrio Character Ranking last week. While Cinnamoroll came in 1st place overall, Yoshikitty has captured the hearts of fans outside Japan by placing No. 1 in Italy, Germany, France, and Thailand. He ranked 11th overall. The character is inspired by Japanese musician and X Japan member Yoshiki.
Every year, Sanrio also partners with TANITA, an electronics company centred on health, on Sanrio-themed pedometers as part of the Sanrio Character Ranking. For the second year in a row, the Yoshikitty pedometer received the highest number of advance sales. To celebrate this achievement, Yoshikitty was also presented with the TANITA Award.
YOSHIKI met with Yoshikitty in LA during an online event for the announcement to express his gratitude to fans.
Sanrio Announces Kawaii Musical ‘From Hello Kitty’
Sanrio has announced that their popular cast of characters are set to perform at an attraction-style musical titled From Hello Kitty which will run at the IHI Stage Around Tokyo on from July 26 to September 26.
All of the familiar faces from Sanrio’s character roster, including Hello Kitty, Dear Daniel, Cinnamoroll, Pompompurin, My Melody, and the Little Twin stars—all of whom ranked high on this year’s Sanrio Character Ranking—will make an appearance alongside notable Japanese actors Shota Takasaki, Dai Gotou, and Kodai Miyagi.
The musical is a historical lookback at 60 years of Sanrio and a delivery of their core message: to help everyone in the world get along. A special edition of the ‘Miracle Gift Parade’ held at Sanrio Puroland will also take place with an original story.
The art direction of the stage performance is being done by Sebastian Masuda, the music composed by music producer Hyadain, and the choreography created by Yukio Ueshima who has worked on countless Broadway musicals including a theatrical adaptation of the popular sports manga series The Prince of Tennis.
The musical is taking place at IHI Stage Around Tokyo, a unique theatre with 360-degrees rotating audience seats surrounded by movable huge screens and stages. The audience seats that are placed on a huge circular platform slowly rotates to each stage set as the story moves on, without waiting for set changes. Visitors will also be able to take photos with different Sanrio characters each day.
IHI Stage Around Tokyo is produced by TBS Television, Inc., Imagine Nation B.V., and The John Gore Organization Inc.
Sanrio Kawaii Musical – “From Hello Kitty”
Running: July 26, 2021 – September 26, 2021
*Closed Mondays (or Tuesdays if the Monday falls on a public holiday)
Pompompurin’s 25th Anniversary Celebrated With Limited Edition Dessert at FamilyMart
15.June.2021 | FOOD
Sanrio teamed up with the convenience store chain FamilyMart to commemorate the 25th anniversary of their popular character Pompompurin with a special soufflé and macarons that hit shelves up and down Japan on June 8.
Pompompurin Soufflé Pudding | ¥276 (Before Tax)
Pompompurrin & Cinnamoroll Macarons | ¥350 (Before Tax)
Pom’s Kitchen Campaign
The Japanese pudding-style soufflé is made with smooth and velvety custard and caramel. It’s sold in a cup in three different original designs. Also available as part of the celebration is a set of macarons made to look like Pompompurin as well as Cinnamoroll, another one of Sanrio’s most popular characters. They are wearing cute king and queen crowns respectively.
A campaign is also being held where you can win some special Pompompurin merchandise by posting a photo of a rice dish inspired by Pompompurin on social media. More details can be found on the campaign website below.
Celebrate Sasuke Uchiha’s Birthday at Fuji-Q Highland’s Naruto x Boruto Summer Event
Fuji-Q Highland began its ‘NARUTO x BORUTO Fuji Hidden Leaf Village’ event on Wednesday which is set to run throughout summer until August 29. The event is taking place to celebrate the birthday of the popular character Sasuke Uchiha from the Naruto franchise.
During the event, a keyword rally will take place, and a special menu will be served up.
Guests must play and ride six Naruto-themed attractions at the park where they will be able to collect keywords related to the Uchiha family. Those who manage to answer all the questions correctly will receive one of two free exclusive pins. The Sasuke & Itachi design will be available from June 9 to July 22 and the Uchiha Family design from July 23 to August 29. Check out the designs below, both of which are must-grabs for fans of Sasuke and the Uchihas.
Pin Design 1: Sasuke & Itachi (Uchiha Brothers) | Available: June 9, 2021 – July 22, 2021
Pin Design 2: Sasuke & Sakura & Sarada (Uchiha Family) | Available: July 23, 2021 – August 29, 2021
Guests will also be able to enjoy a special menu line-up including a ramen dish served at Ichiraku, the ramen bar at Fuji-Q Highland which is themed on the same eatery of the same name in Naruto, and two cakes at Fuji-Q Highland’s official hotel resort and spa.
Uchiha Brother’s Spicy Ramen | ¥1,500 (Tax Included)
Uchiha Brother’s Print Cake
Uchiha Family’s Print Cake
Running: June 9, 2021 – August 29, 2021
Where: Fuji-Q Highland
Official Website: https://www.fujiq.jp/
2021 Sanrio Character Ranking: Cinnamoroll Takes Home the Crown For the Second Year in a Row
Sanrio announced the final results and winners of the 36th Sanrio Character Ranking, an annual event where fans vote for their favourite Sanrio character to see who is the most popular. A total of 21,346,750 votes were submitted for 2021.
2021 Sanrio Character Ranking: General Ranking
Comments from the Winners
1st Place: Cinnamoroll
“I’m going to treasure this feeling forever! Thank you all for your support!♪”
2nd Place: Pompompurin
“Thanks so much for cheering me on!♡ I’m so grateful for all the love!”
3rd Place: Pochacco
“I can’t believe I got 3rd again this year! It’s thanks to all your support! I’m going to try hard next year too!”
2021 Sanrio Character Ranking: Collaboration Category
This year sees Cinnamoroll take the top spot for the second year in a row. In the first round-up of announcements, Cinnamoroll was already at number one, but in the second round-up he dipped to 2nd place. That didn’t stop him however as after gaining over 2.3 million votes, he grabbed that shiny crown once again. Pompompurin, who is celebrating his 25th anniversary this year, came in 2nd again, and Pochacco in 3rd again. Hello Kitty, who ranked 5th last year, came in 6th place this year – a place she kept since the second round-up. SHOW BY ROCK!! who will commemorate her 10th anniversary next year came in 8th once again. Kuromi, who received much love from overseas fans this year, climbed from last year’s 7th to 5th this year, making it the first time she has clocked in the Top 5 spot in 11 years. Cogimyun came in 10th after coming in 13th last year, making it her first time in the Top 10.
The Collaboration Category, which began in 2013, saw 27 entrees from different businesses and creators. Popular creators Azuki and Hapidanbui took 1st place this year.
2021 Sanrio Character Ranking
Official Website: https://ranking.sanrio.co.jp/en/
Mizkan Launches Gudetama Egg on Rice Collaboration With Sanrio
10.June.2021 | FOOD
Mizkan launched a social media campaign last Tuesday in collaboration with Sanrio’s popular character Gudetama. As part of the campaign, the lazy egg character is featuring on the packaging for Mizkan’s ‘Tamago Shoyu Tare,’ an egg soy sauce topping for rice. There are eight designs in total, and all limited in stock.
The campaign invites foodies to make their best version of N-TKG, that’s an abbreviation of natto tamago kake gohan, or natto egg on rice. 30 lucky people have the chance to win an original Quo card featuring a Gudetama design. All they need to do is follow Mizkan on Twitter and post their creation along with the Japanese hashtag ＃マイベストNTKG (“My Best NTKG”) while quoting the campaign tweet.
N-TKG Recipe Maker
Mizkan have created a special N-TKG maker where you can make your own digital natto egg on rice. You enter six alphabetical letters which will give you a variety of toppings to creating your own dish. You can then use this as reference for actually making it in real life.
How to Make
1. Enter 6 letters into the recipe maker
2. Make your own original N-TKG using the toppings chosen by the letters you pick
3. Try making the dish yourself!
Submission Period: June 1, 2021 – July 31, 2021
Official Website/N-TKG Recipe Maker: https://mizkan-ntkg.com/
Popular LINE Sticker Series YOSISTAMP Opens Travel Themed Pop-Up Shop
The YOSISTAMP Premium Shop, a pop-up shop themed on the popular sticker series YOSISTAMP from the LINE messenger app, has been making its way around Japan since 2019. It recently opened inside Abeno Harukas Kintetsu in Osaka.
The store’s merch line-up
The pop-up shop is themed on travel, and fans of the series can get their hands on a cute selection of exclusive merchandise. The shop even has a special photo spot for snapping pictures.
YOSISTAMP Kaputto Premium Shop
Location: Abeno Harukas Kintetsu Wing Building Floor 9F
Address: 1-1-43 Abenosuji, Abeno Ward, Osaka, 545-0052, Japan
Running: June 2, 2021 – June 15, 2021 (Closed Weekends)
Opening Hours: 10:00-20:00 (Until 15:00 on 15:00)
*Subject to changes or closure depending on COVID-19
Abeno Harukas Kintetsu Official Website: https://abenoharukas.d-kintetsu.co.jp/
YOSISTAMP Official Website: http://yosistamp.co.jp/