Chiba’s New Sento Bathhouse Collaborates With BEAMS in the Run Up to Spring 2022 Opening

06.July.2021 | BUSINESS / FASHION

Next spring will Oakland Group open the new sento bathhouse Ryusenji no Yu Spa Metsä Okata. The bathhouse is has teamed up with Japanese fashion brand BEAMS and released a collection of original items at Ryusenji no Yu’s online store on June 28.

 

Original Items

Mesh Tote Bags: ¥2,970 Each (Tax Included)

Mesh Satchels: ¥2,420 Each (Tax Included) / Mesh Pouches: ¥1,980 Each (Tax Included)

Salt Pillow: ¥2,970 (Tax Included) / Salt Eye Mask ¥3,300 (Tax Included)

Shower Sandals: ¥2,200 Each (Tax Included)

Towels: ¥1,980 Each (Tax Included)

Socks: ¥1,980 Each (Tax Included)

Acrylic Keyrings: ¥1,540 Each (Tax Included)

Dakimakura Hugging Pillow: ¥3,850 (Tax Included)

T-Shirts: ¥2,970 Each (Tax Included)

Pins: ¥300 Each (Tax Included)

Water Bottles: ¥1,650 Each (Tax Included)

The merchandise line-up was overseen by Kazuyoshi Minamimagoe, Executive Director at BEAMS. It includes durable mesh bags, shower sandals, and other must-have items when enjoying a day at the spa. There’s also a t-shirt collection illustrated by Kao Okata, a hugging pillow, salt eye mask and pillow which are said to cool you down after a hot bath, face towels, socks made in collaboration with the old-time brand GLEN CLYDE, and more.

 

BEAMS has held many projects and been active in creating know-how solutions for other brands and businesses at their select shops. In 2019, they created a Business Production Team which enabled them to expand their business reach by developing products, content, promotional material, and so on. Their work doesn’t stop at the products featured in this article – they also create work uniforms, interior design, create signs for facilities, produce e-commerce sites, and much more.

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    Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6

    Vket-chan wearing the free towel you get at the BEAMS booth

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    The Line-Up

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    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Sento no Susume 2021 Virtual Venue

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    The BEAMS vinyl shopping bag has been in circulation since 1986

    The new cotton bag being introduced on May 1, 2021

    BEAMS-original paper water packs

    The iconic BEAMS vinyl shopping bag was first introduced in 1986 and was adored for its convenient draw cord function, durability, and reusability. It became synonymous with BEAMS for etching its mark into the history of Shibu Kaji, or Shibuya’s casual culture. These bags were free to customers and were made down to the finest details just like clothing attire, from the inking to the braiding. Since their release, the bags have never undergone design or shape changes. The only thing that has been changed over the years is the material used for the eyelet where the cord is strung through in order to make it easier to separate. Additionally, part of the raw materials were changed to plant-based in order to reduce the reliance on oil resources.

     

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    BEAMS has been making efforts to reduce since 1999, when it first introduced its scheme to gives shoppers the option to donate ¥100 to the OISCA Children’s Forest Program which “educates school children and communities about the environment through tree planting and other related environmental activities.” In total, it has raised over 30 million yen. With the introducing of the new cotton bags, this scheme will continue, with 10% of all proceeds made from sales of the bags to be donated to the program.



    Additionally, BEAMS introduced FSC-certified paper bags to all BEAMS OUTLET and BEAMS GOLD stores in November 2020 and January 2021 respectively. It also released paper water packs in September 2020 which has saved on 60,000 PET bottles every year.

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