Chiba’s New Sento Bathhouse Collaborates With BEAMS in the Run Up to Spring 2022 Opening
Next spring will Oakland Group open the new sento bathhouse Ryusenji no Yu Spa Metsä Okata. The bathhouse is has teamed up with Japanese fashion brand BEAMS and released a collection of original items at Ryusenji no Yu’s online store on June 28.
Mesh Tote Bags: ¥2,970 Each (Tax Included)
Mesh Satchels: ¥2,420 Each (Tax Included) / Mesh Pouches: ¥1,980 Each (Tax Included)
Salt Pillow: ¥2,970 (Tax Included) / Salt Eye Mask ¥3,300 (Tax Included)
Shower Sandals: ¥2,200 Each (Tax Included)
Towels: ¥1,980 Each (Tax Included)
Socks: ¥1,980 Each (Tax Included)
Acrylic Keyrings: ¥1,540 Each (Tax Included)
Dakimakura Hugging Pillow: ¥3,850 (Tax Included)
T-Shirts: ¥2,970 Each (Tax Included)
Pins: ¥300 Each (Tax Included)
Water Bottles: ¥1,650 Each (Tax Included)
The merchandise line-up was overseen by Kazuyoshi Minamimagoe, Executive Director at BEAMS. It includes durable mesh bags, shower sandals, and other must-have items when enjoying a day at the spa. There’s also a t-shirt collection illustrated by Kao Okata, a hugging pillow, salt eye mask and pillow which are said to cool you down after a hot bath, face towels, socks made in collaboration with the old-time brand GLEN CLYDE, and more.
BEAMS has held many projects and been active in creating know-how solutions for other brands and businesses at their select shops. In 2019, they created a Business Production Team which enabled them to expand their business reach by developing products, content, promotional material, and so on. Their work doesn’t stop at the products featured in this article – they also create work uniforms, interior design, create signs for facilities, produce e-commerce sites, and much more.
Ryusenji no Yu Spa Metsä Okata x BEAMS Original Items
Released: June 28, 2021
Buy exclusively at Ryusenji no Yu: https://www.ryusenjinoyu.shop
*Not sold at BEAMS
90 Year Old Renovated Public Bath-turn-Cafe ‘Rebon Kaisaiyu’ to Hold Collab Exhibition with Illustrator Miyaoka Chigav
Tokyo, Taito-ku based public bath cafe Rebon Kaisaiyu has announced a collaboration exhibition with illustrator Miyaoka Chiga, held between October 10 (public bath day) and October 24 2021, titled “Yu.”
Rebon Kaisaiyu is a renovated public bath which was built 90 years ago, now transformed into a cafe serving home-roasted specialty coffee and handmade ice cream. The wooden tag shoe boxes, watch seats, ceilings, clocks, and Mt. Fuji paintings from the public bath have been preserved, retaining the comfort and warmth of the original building.
The space was designed around the concept of “connecting memories through a cafe,” striving to become a spot where locals could relax once more, connecting the building with the people of the new generation. The relaxing cafe has 16 seats available and is located only a five minute walk from Tokyo Metro Hibiya Station.
The collaboration exhibition will be filled with artwork using iconic public bath motifs. Miyaoka’s gentle illustrations are sure to soothe your heart, immersing you in the warmth of “Yu” (public baths). Why not relax in this unique cafe with a comforting mug of hot coffee.
Rebon Kaisaiyu x Miyaoka Chiga Collaboration Exhibition “Yu”
Duration: October 10 ~ October 24 2021
Opening Hours: Weekdays 12:00 ~ 19:00 / Weekends, Holidays 11:00 ~ 19:00 (*Based on Rebon Kaisaiyu’s opening hours.)
Admission Fee: Free (*Please order one item from the cafe if you decide to use the seats.)
Official Site: https://www.rebon.jp/
Sauna-loving “Sauna Manager’ Starts New Apparel Brand ‘Saunatte Iiyone!’
24.September.2021 | FASHION
‘Saunatte Iiyone!’ is a new street x sauna apparel brand from the mysterious Sauna-ryman (sauna + salaryman) Sauna Manager (@sauna_bucho37), a Tokyo-based Instagrammer who really loves saunas!
Sunglasses Bag Logo Long-sleeved T-shirt
The manager checks out locations nationwide in search of the perfect sauna, conveying the charms of saunas each day through their Instagram. Their sensational and fun new brand fuses street with the sauna, conveying the owners knowledge and love for the experience. The first items include a long-sleeved t-shirt and towels featuring the brand logo.
They will continue to produce new sauna goods while paying careful attention to fabric and details, so be sure to keep an eye on them!
Release Date: September 18 at Noon
Purchase Location: Online Store
Official Site: https://saunaiiyone.com
BEAMS to Sell Limited-Time Goods Based on Post-Sauna Drink Mix Oropo
Ryusenji no Yu is a chain of bath facilities throughout Japan, offering saunas, bedrock baths, and artificial hot springs. Saunas are surprisingly popular throughout the country, and recently, a beverage called Oropo has been called the perfect drink to enjoy after sitting in the heat. A mixture of the vitamin drink Oronamin C and sports drink Pocari Sweat, it’s a perfect blend to refuel after all that sweating.
The Nagoya Moriyama location will begin selling Oropo-branded goods by BEAMS starting September 16!
Merchandise sold in the odd collaboration will include mugs featuring markings to help mix the perfect amount of Oronamin C and Pocari Sweat to make the ultimate Oropo. T-shirts with pop-up store character Oropo-kun are already the talk of social media. Those who purchase a certain amount of goods will be given a bonus sticker.
As expected, Oropo will be served during the campaign, along with Oropo Shaved Ice, created by the queen of shaved ice Asako Harada!
Ryusenji no Yu x BEAMS
On sale until September 26, 2021
Where to Buy: Ryusenji no Yu – Nagoya Moriyama Location
BEAMS Announces Virtual Sento Bath Experience at Virtual Market 6
BEAMS is set to have its own booth at Virtual Market 6 (Vket6) which will be hosted by HIKKY from August 14-28. At the BEAMS booth, they will be showcasing must-visit sento bathhouses. Vket is one of the biggest virtual events in the world, and uses Web to VR technology so you don’t need a VR headset, meaning people can access it simply by connecting via mobile, PC, or other smart device. This will be BEAMS’ second attendance at the event, and shop staff will appear inside as avatars.
Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6
Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6
Vket-chan wearing the free towel you get at the BEAMS booth
BEAMS is taking their ongoing ‘Recommended Sento 2021’ project, which is running at Kotobukiyu in Ueno, Tokyo, until September, to the virtual realm in a collaboration with COW BRAND SOAP. As well as collaboration merch, players can use Vket-chan’s 3D avatar and combine it with the free towel to bathe in the bath as her.
The virtual space is decorated with sento pictures illustrated by manga artist and calligrapher Mari Yamazaki. Users can also launch fireworks, and there are various Japanese summer-themed attractions.
The official Vket merchandise will be available on the Merch by Amazon service and can be shipped to Japan, the US, UK, France, Germany, Italy, and Spain.
Running: August 14, 2021 – August 28, 2021
Official Website: https://vket6.v-market.work/
Miyako Hotel Kyoto Hachijo Launches Sento Bath Hotel Plan
29.July.2021 | SPOT
Miyako Hotel Kyoto Hachijo launched a new hotel plan on July 26 which includes a ticket to bathhouses around Kyoto, a bath amenity set, a hotel-original sento t-shirt, and more.
Available until March 30, 2022, the plan was conceived as a way for tourists to enjoy the ordinary, everyday Kyoto in a way that’s different from people’s usual tourist and sightseeing experiences in the city. Kyoto continues to be a hub for sento bath culture.
Hinode-yu, a bathhouse in Minami Ward, Kyoto
Hotel-original tees are available as part of the plan
Receive a bath amenity set and bathhouse ticket
Kyoto is home to around 100 unique sento bathhouses where people can enjoy a relaxing soak in a giant public bath while chatting. It’s a huge part of Kyoto culture and one which is seeing a steady increase in popularity again with the younger generation.
If you’re staying in Kyoto this year or planning a trip early next year, don’t miss out on this limited-time hotel plan.
Kyoto Sento x Hotel Stay
Purchasing Window: July 26, 2021 – March 30, 2022
Validity Period: August 6, 2021 – March 31, 2022
Kyoto Sento: https://1010.kyoto/
Miyako Hotels Official Website: https://www.miyakohotels.ne.jp/kyoto-hachijo/index.html
Love Live! Nijigasaki High School Idol Club x Oedo Onsen Monogatari Event Announced
The Tokyo-based bathhouse Oedo Onsen Monogatari is set to collaborate with the anime series Love Live! Nijigasaki High School Idol Club with a special event titled ‘Tokimeki Onsen Monogatari’ from July 30 to September 5. This will mark the site’s final collaboration with an anime series as the bathhouse is closing on September 5.
For the collaboration, panels and decorations featuring original artwork of the Nijigaku members is featured around the bathhouse. There’s also a special photospot featuring a backdrop of a scene taken the anime’s second episode.
A lottery draw will take place where you can pay ¥550 for a chance to win a cushion, illustrated print, or bromide. There are also 10 collab drinks as well as three pasta dishes to pick from. Fans can also get their hands on exclusive merch such as keyrings, tees, tapestries, and more.
Tokimeki Onsen Monogatari
Running: July 30, 2021 – September 5, 2021
Location: Tokyo Odaiba Oedo Onsen Monogatari
Official Website: https://corporate.ooedoonsen.jp/
Tokyo’s Jujo-yu Public Bathhouse Receives Full Cafe Renovation
Juyo-yu is a public bathhouse in Jujo, Tokyo, and remains the only one in the area. Since last year, Yutonamisha, a company specialising in the succession of bathhouses, has offered management support to Juyo-yu and has held various projects in an effort to protect the bathhouse as an important part of the town. Part of that has been to completely renovate the cafe at Juyo-ju to help it escape from closing down.
Juyo-yu’s cafe space was first built in 1985 as a means to “provide customers with even more healing.” It’s rare for a bathhouse in Japan to have its own coffee shop, making the cafe at Juyo-yu one of its greatest strengths and features. At present, however, it is not a very well-known cafe, and it suffers from various interior design problems such as it being difficult to enter and being hardly functional – problems actually highlighted by customers themselves. By undergoing renovation, and functioning as a proper cafe, it will increase the appeal of Juyo-yu and therefore its profits. It has now transformed into a comfortable, impactful space.
The name of the new cafe is Kissa Shinkai (Cafe Deep Sea). Gorgeous, blissful decor runs from the baths to the cafe , with the tiles used in the women’s bath also used for the cafe’s interior design. Shinkai also has a brand new menu with the kind of food and drink people would love to enjoy after a hot bath, such as cream soda, coffee, cake, and more.
Public Bathhouse Juyo-yu (銭湯・十條湯)
Crowdfunding: June 19, 2021 – July 18, 2021
Crowdfunder Page: https://camp-fire.jp/projects/view/434569
Address: 1-14-2 Jujonakahara, Kita-ku, Tokyo, 114-0031, Japan
Opening Hours: [Mon-Sat] 15:00-23:00 (Closed Fridays) / [Sun] 8:00-12:00, 15:500-23:00
*Cafe is running on reduced hours, closing at 20:00. Currently being renovated so the cafe is closed.
Official Twitter: https://twitter.com/jujoyu_1010?s=11 (@jujoyu_1010)
BEAMS Showcase Their Historical Fashion Archive at The National Art Center in Tokyo
BEAMS is celebrating its 45th anniversary this year. At such an important milestone, it’s important to take a look back at where the brand has come from, and so BEAMS is taking part in the Fashion in Japan 1945-2020 exhibition that opened at The National Art Center, Tokyo, last Wednesday. Followers of the Japanese fashion are able to see their early products when they first opened in the late 1970’s to their Shibuya Casual style, known as Shibu-Kaji, from the late 80’s. It’s an historical, nostalgic throwback across their archive. Exclusive merchandise is also being sold featuring the ‘American Life Shop BEAMS’ logo which they branded upon establishing the brand.
A look at just some of the exhibits on display
BEAMS shopping bag from 1977
Shibu-Kaji outfit from late 1980’s
Exhibition-exclusive souvenir merch inspired by vintage BEAMS
This exhibition follows the unique trajectory of Japanese clothing, especially in post-World War Ⅱ Japan, as seen from both sides: that of designers who transmit culture by creating clothes and ideas, and that of users who receive it by wearing the clothes and at times create era-defining grassroots fashion movements. It offers a comprehensive overview that references the predominant media of each era, such as newspapers, magazines, and advertisements.
In the mid to late 1970’s, BEAMS was at the forefront of spreading casual wear to people, stocking some of the country’s most notable brands and designers. BEAMS opened its first store in Harajuku in 1976 where it sold shirts, shoes, and other items. In 1977 they introduced their own shopping bag, and the following year opened up their first BEAMS F selling traditional men’s style clothing. It was around this time that beams released their POPEYE magazine too. All of this and more is explore at the exhibition along with commentary.
A talk event titled “Lifestyle Tips: POPEYE & BEAMS” will also take place on July 3 at the museum.
Fashion in Japan 1945-2020
Running: June 9, 2021 – September 6, 2021
Venue: The National Art Center, Tokyo
Address: 7-22-2 Roppongi, Minato-ku, Tokyo
Opening Hours: 10:00-18:00 (Until 20:00 on Fridays and Saturdays)
*Last entries 30 minutes before closure
*Exhibition content subject to change
Official Website: https://www.nact.jp/english/exhibitions/2020/fij2020/
Title: Lifestyle Tips: POPEYE & BEAMS
Date: July 3, 2021
Venue: The National Art Center, Tokyo
TOKYO SENTO Festival: Connecting People With Art Through Japanese Bathhouses
TOKYO SENTO Festival 2020 is taking place as part of Tokyo Tokyo FESTIVAL, an initiative that’s hosting a diverse selection of of cultural programs in the run up to the Tokyo Olympics, promoting its appeal as a city of arts and culture.
The project launched on May 26 at 500 sento in Tokyo. It covers many forms of Japanese art from manga, to Art Brut (outsider art), contemporary art, popular characters,
and more, all of which are serving to create artistic bathhouses. Two artists to look out for are their Art Brut to Haginoyu in Tokyo.
Art Brut is an art based on original methods and ideas that are not confined to existing expression methods. “Abundance comes from human connections” will be performed by Takeru Aoki and Kiyomi Hoshi.
If you’re in Tokyo this spring and summer, don’t miss out on the Tokyo Sento Festival.
TOKYO SENTO Festival 2020
Running: May 26, 2021 – September 5, 2021
Where: Bathhouses in Tokyo
Art Brut Special Hand Towel Exchange Period: August 5, 2021 – September 5, 2021
Official Website: https://tokyosentofestival.jp/
*Content subject to change depending on COVID-19
Kate Spade New York x BEAMS Reveal Sustainable Capsule Collection
20.May.2021 | FASHION
BEAMS COUTURE, an upcycle and handmade fashion label by BEAMS, is set to collaborate with Kate Spade New York to release a limited-edition capsule collection on May 27, 2021
Kate Spade New York × BEAMS COUTURE
cherry tote | ¥80,300
bella plaid tote | ¥80,300
american plaid tote | ¥99,000
cherry small pouch wristlet | ¥49,500 – american plaid small pouch wristlet | ¥66,000 – bella plaid small pouch wristlet | ¥49,500
furoshiki clutch | ¥16,500
patchwork dress | ¥110,000
The collection was conceived by BEAMS COUTURE designer Romi Mizukami who wanted to decrease the amount of fabric waste by creating something sustainable and long-lasting like quilts. It includes a tote bag, bath bag, pouch, and dress, each inspired by American quilts. The items feature assorted deadstock print and incorporate elements of Japanese tradition.
The collection is a display of Japanese craftsmanship, combining embroidery, wasou Japanese clothing, and other techniques to create a wholly unique capsule collection. Those interested can purchase the line-up from select BEAMS JAPAN branches, Kate Spade New York stores, and online, in Japan. The collection is also available outside Japan at Kate Spade New York branches in the US and the brand’s US online store.
Don’t miss out on this sustainable Japanese ensemble by Kate Spade New York and BEAMS COUTURE.
Kate Spade New York x BEAMS COUTURE
Release Date: May 27, 2021 @ 11:00am (JST)
Buy in Japan
BEAMS JAPAN: BEAMS JAPAN, BEAMS JAPAN Shibuya, BEAMS JAPAN Kyoto
Kate Spade New York: Ginza, Ginza Mitsukoshi, Roppongi, Lumine Shinjuku, Seibu-Ikebukuro, Isetan Niigata, JR Nagoya Takashimaya, Nagoya Midland Square, Namba Parks, Iwateya)
*Pre-orders opened May 12, 2021
Buy in US
Kate Spade New York stores
Kate Spade New York Online: https://www.katespade.com
BEAMS JAPAN Shinjuku Launches Event to Promote Japan’s Sento Bath Houses
The Sento no Susume 2021 event being held by BEAMS JAPAN and Cow Brand Soap has now headed to BEAMS JAPAN Shinjuku. As part of the event, Mizuno has held designed a ‘running course’ is collaboration with sento bath house owners who have listed their recommended spots for running.
From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)
BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up
BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up
BEAMS JAPAN Sento no Susume 2021 Virtual Venue
For many years, sento public bath houses have been big part of Japanese culture and are located up and down the country. They are places people go to unwind, relax, and destress. However, with times changing, they are because less part of people’s lives, and the facilities themselves are seeing significant wear and tear as well as not having successors to take over the businesses. Sento no Susume aims to revitalise sento and raise their cultural value once again by showing how they can be enjoyed. The first event was held in January and February in 2019.
The event arrived at BEAMS JAPAN Shinjuku on April 26 and invites manga artist Mari Yamazaki on board who has given the store a makeover with her iconic artwork themed on exercise and bathing. This event combines sento bath houses with sports, and so as well as discovering bath houses to visit, you can learn find out about great running courses at the Sento Run no Susume corner. There’s also a virtual venue accessible on the official website that creates the store in 4K 3D so everyone around the world can get involved regardless of their location.
Sento no Susume 2021
Srart Date: April 26, 2021
- BEAMS JAPAN Shinjuku
Running: April 26, 2021 – May 31, 2021
- MIZUNO OSAKA CHAYAMACHI
- MIZUNO TOKYO
Sento no Susume 2021 Merchandise
Available at BEAMS in-store and online
Participating Branches: BEAMS JAPAN (Shinjuku)
Dates: April 26, 2021 – June 30, 2021
Future participating branches depending on Japan’s state of emergency: BEAMS JAPAN SHIBUYA/BEAMS JAPAN KYOTO/BEAMS STREET UMEDA/HEP FIVE
BEAMS Official Website: https://www.beams.co.jp/
- BEAMS JAPAN Shinjuku
BEAMS Scraps Vinyl Shopping Bags For Sustainable and Environmentally-Friendly Alternative
30.April.2021 | FASHION
BEAMS Japan will begin selling cotton shopping bags starting on May 1, scrapping the vinyl shopping bags it has been using until now in an effort to become a more sustainable and environmentally-friendly brand. Being made from natural cotton means no throwing away of plastic, plus it can be reused for a long time.
The BEAMS vinyl shopping bag has been in circulation since 1986
The new cotton bag being introduced on May 1, 2021
BEAMS-original paper water packs
The iconic BEAMS vinyl shopping bag was first introduced in 1986 and was adored for its convenient draw cord function, durability, and reusability. It became synonymous with BEAMS for etching its mark into the history of Shibu Kaji, or Shibuya’s casual culture. These bags were free to customers and were made down to the finest details just like clothing attire, from the inking to the braiding. Since their release, the bags have never undergone design or shape changes. The only thing that has been changed over the years is the material used for the eyelet where the cord is strung through in order to make it easier to separate. Additionally, part of the raw materials were changed to plant-based in order to reduce the reliance on oil resources.
BEAMS, which has been in operation for 45 years now, is now getting involved with the sustainable recovery efforts that have come even more to the forefront of the international stage during the pandemic. Their vinyl bags, of which 390,000 are made every year, will be abolished, and replaced with GOTS-certified organic cotton bags and sold for ¥550 (tax included) to customers who purchase something at BEAMS.
BEAMS has been making efforts to reduce since 1999, when it first introduced its scheme to gives shoppers the option to donate ¥100 to the OISCA Children’s Forest Program which “educates school children and communities about the environment through tree planting and other related environmental activities.” In total, it has raised over 30 million yen. With the introducing of the new cotton bags, this scheme will continue, with 10% of all proceeds made from sales of the bags to be donated to the program.
Additionally, BEAMS introduced FSC-certified paper bags to all BEAMS OUTLET and BEAMS GOLD stores in November 2020 and January 2021 respectively. It also released paper water packs in September 2020 which has saved on 60,000 PET bottles every year.
BEAMS Cotton Shopping Bags
Release Date: May 1, 2021
Price: ¥550 (Tax Included)
Available: All BEAMS stores in Japan
BEAMS Official Website: https://www.beams.co.jp