Chiba’s New Sento Bathhouse Collaborates With BEAMS in the Run Up to Spring 2022 Opening

06.July.2021 | BUSINESS / FASHION

Next spring will Oakland Group open the new sento bathhouse Ryusenji no Yu Spa Metsä Okata. The bathhouse is has teamed up with Japanese fashion brand BEAMS and released a collection of original items at Ryusenji no Yu’s online store on June 28.

 

Original Items

Mesh Tote Bags: ¥2,970 Each (Tax Included)

Mesh Satchels: ¥2,420 Each (Tax Included) / Mesh Pouches: ¥1,980 Each (Tax Included)

Salt Pillow: ¥2,970 (Tax Included) / Salt Eye Mask ¥3,300 (Tax Included)

Shower Sandals: ¥2,200 Each (Tax Included)

Towels: ¥1,980 Each (Tax Included)

Socks: ¥1,980 Each (Tax Included)

Acrylic Keyrings: ¥1,540 Each (Tax Included)

Dakimakura Hugging Pillow: ¥3,850 (Tax Included)

T-Shirts: ¥2,970 Each (Tax Included)

Pins: ¥300 Each (Tax Included)

Water Bottles: ¥1,650 Each (Tax Included)

The merchandise line-up was overseen by Kazuyoshi Minamimagoe, Executive Director at BEAMS. It includes durable mesh bags, shower sandals, and other must-have items when enjoying a day at the spa. There’s also a t-shirt collection illustrated by Kao Okata, a hugging pillow, salt eye mask and pillow which are said to cool you down after a hot bath, face towels, socks made in collaboration with the old-time brand GLEN CLYDE, and more.

 

BEAMS has held many projects and been active in creating know-how solutions for other brands and businesses at their select shops. In 2019, they created a Business Production Team which enabled them to expand their business reach by developing products, content, promotional material, and so on. Their work doesn’t stop at the products featured in this article – they also create work uniforms, interior design, create signs for facilities, produce e-commerce sites, and much more.

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