Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team.

This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa.

The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts.

KINGS with BEAMS SPORTS

<Comment from Planner and Supervising Director GReeeeN’s 92>
“I want to share my home of Okinawa with both Japan and the world.
The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures.
I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!”

<Comment from Licaxxx>
“There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh)
I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!”

BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022. 

The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.

Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff. 

The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy!

BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform?

BEAMS COUTURE, a BEAMS label focused on upcycling and handmade items, has teamed up with sweets brand RURU MARY’S for a special apparel collaboration collection.

Dress

Knit Sweater

Bag (Large)

Bag (Small)

Pouch

Chocolate Sable

The iconic floral illustrations used in RURU MARY’S packaging appear throughout the collection. The tote bag and pouch are made of insulating material, perfect for carrying chocolates! Each item also comes with a tag featuring a special rose sticker.

BEAMS Japan has collaborated with 13 businesses to develop nearly 100 unique products to highlight the wonders of Aomori Prefecture. Under the title ‘BEAMS EYE on AOMORI,’ these products are now available to purchase from the BEAMS Official Online Store. They will be available at the BEAMS Japan shop in Shinjuku starting January 19, 2022. 

BEAMS EYE on AOMORI Products at a Glance

BEAMS Japan travelled to Aomori to search for inspiration and to learn more about the prefecture famous for its blue skies and apple orchards. The areas rich nature and traditions come to life in this new line of merchandise, so why not enjoy some of these products for yourself?

BEAMS Japan will hold an event highlighting the wonders of Okayama Prefecture in both Shinjuku, Tokyo, and Taipei, Taiwan! The event will feature specialty products from 11 businesses in Okayama, and is now open in Shinjuku, with the Taipei event beginning in February 2022. Certain items are also available at the official BEAMS online shop.

Selected Products

Okayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts.

As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products. 

Selected products from the collection will be available at the Taipei location from February 24 until March 13, 2022. Although travel has been made incredibly difficult during the pandemic, this pop-up shop was made possible by Okayama prefecture and BEAMS Japan. 

Tokyo, Taito-ku based public bath cafe Rebon Kaisaiyu has announced a collaboration exhibition with illustrator Miyaoka Chiga, held between October 10 (public bath day) and October 24 2021, titled “Yu.”

Rebon Kaisaiyu is a renovated public bath which was built 90 years ago, now transformed into a cafe serving home-roasted specialty coffee and handmade ice cream. The wooden tag shoe boxes, watch seats, ceilings, clocks, and Mt. Fuji paintings from the public bath have been preserved, retaining the comfort and warmth of the original building. 

The space was designed around the concept of “connecting memories through a cafe,” striving to become a spot where locals could relax once more, connecting the building with the people of the new generation. The relaxing cafe has 16 seats available and is located only a five minute walk from Tokyo Metro Hibiya Station.

The collaboration exhibition will be filled with artwork using iconic public bath motifs. Miyaoka’s gentle illustrations are sure to soothe your heart, immersing you in the warmth of “Yu” (public baths). Why not relax in this unique cafe with a comforting mug of hot coffee.

‘Saunatte Iiyone!’ is a new street x sauna apparel brand from the mysterious Sauna-ryman (sauna + salaryman) Sauna Manager (@sauna_bucho37), a Tokyo-based Instagrammer who really loves saunas!

Sunglasses Bag Logo Long-sleeved T-shirt

Logo Towel

The manager checks out locations nationwide in search of the perfect sauna, conveying the charms of saunas each day through their Instagram. Their sensational and fun new brand fuses street with the sauna, conveying the owners knowledge and love for the experience. The first items include a long-sleeved t-shirt and towels featuring the brand logo.

They will continue to produce new sauna goods while paying careful attention to fabric and details, so be sure to keep an eye on them!

Ryusenji no Yu is a chain of bath facilities throughout Japan, offering saunas, bedrock baths, and artificial hot springs. Saunas are surprisingly popular throughout the country, and recently, a beverage called Oropo has been called the perfect drink to enjoy after sitting in the heat. A mixture of the vitamin drink Oronamin C and sports drink Pocari Sweat, it’s a perfect blend to refuel after all that sweating. 

The Nagoya Moriyama location will begin selling Oropo-branded goods by BEAMS starting September 16!

Merchandise sold in the odd collaboration will include mugs featuring markings to help mix the perfect amount of Oronamin C and Pocari Sweat to make the ultimate Oropo. T-shirts with pop-up store character Oropo-kun are already the talk of social media. Those who purchase a certain amount of goods will be given a bonus sticker. 

As expected, Oropo will be served during the campaign, along with Oropo Shaved Ice, created by the queen of shaved ice Asako Harada!

BEAMS is set to have its own booth at Virtual Market 6 (Vket6) which will be hosted by HIKKY from August 14-28. At the BEAMS booth, they will be showcasing must-visit sento bathhouses. Vket is one of the biggest virtual events in the world, and uses Web to VR technology so you don’t need a VR headset, meaning people can access it simply by connecting via mobile, PC, or other smart device. This will be BEAMS’ second attendance at the event, and shop staff will appear inside as avatars.

Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6

Inside BEAMS ‘Recommended Sento 2021’ Booth at Vket 6

Vket-chan wearing the free towel you get at the BEAMS booth

BEAMS is taking their ongoing ‘Recommended Sento 2021’ project, which is running at Kotobukiyu in Ueno, Tokyo, until September, to the virtual realm in a collaboration with COW BRAND SOAP. As well as collaboration merch, players can use Vket-chan’s 3D avatar and combine it with the free towel to bathe in the bath as her.

The virtual space is decorated with sento pictures illustrated by manga artist and calligrapher Mari Yamazaki. Users can also launch fireworks, and there are various Japanese summer-themed attractions.

The official Vket merchandise will be available on the Merch by Amazon service and can be shipped to Japan, the US, UK, France, Germany, Italy, and Spain.

Miyako Hotel Kyoto Hachijo launched a new hotel plan on July 26 which includes a ticket to bathhouses around Kyoto, a bath amenity set, a hotel-original sento t-shirt, and more.

Available until March 30, 2022, the plan was conceived as a way for tourists to enjoy the ordinary, everyday Kyoto in a way that’s different from people’s usual tourist and sightseeing experiences in the city. Kyoto continues to be a hub for sento bath culture.

Hinode-yu, a bathhouse in Minami Ward, Kyoto

Hotel-original tees are available as part of the plan

Receive a bath amenity set and bathhouse ticket

Kyoto is home to around 100 unique sento bathhouses where people can enjoy a relaxing soak in a giant public bath while chatting. It’s a huge part of Kyoto culture and one which is seeing a steady increase in popularity again with the younger generation.

If you’re staying in Kyoto this year or planning a trip early next year, don’t miss out on this limited-time hotel plan.

The Tokyo-based bathhouse Oedo Onsen Monogatari is set to collaborate with the anime series Love Live! Nijigasaki High School Idol Club with a special event titled ‘Tokimeki Onsen Monogatari’ from July 30 to September 5. This will mark the site’s final collaboration with an anime series as the bathhouse is closing on September 5.

For the collaboration, panels and decorations featuring original artwork of the Nijigaku members is featured around the bathhouse. There’s also a special photospot featuring a backdrop of a scene taken the anime’s second episode.

A lottery draw will take place where you can pay ¥550 for a chance to win a cushion, illustrated print, or bromide. There are also 10 collab drinks as well as three pasta dishes to pick from. Fans can also get their hands on exclusive merch such as keyrings, tees, tapestries, and more.

Juyo-yu is a public bathhouse in Jujo, Tokyo, and remains the only one in the area. Since last year, Yutonamisha, a company specialising in the succession of bathhouses, has offered management support to Juyo-yu and has held various projects in an effort to protect the bathhouse as an important part of the town. Part of that has been to completely renovate the cafe at Juyo-ju to help it escape from closing down.

Juyo-yu’s cafe space was first built in 1985 as a means to “provide customers with even more healing.” It’s rare for a bathhouse in Japan to have its own coffee shop, making the cafe at Juyo-yu one of its greatest strengths and features. At present, however, it is not a very well-known cafe, and it suffers from various interior design problems such as it being difficult to enter and being hardly functional – problems actually highlighted by customers themselves. By undergoing renovation, and functioning as a proper cafe, it will increase the appeal of Juyo-yu and therefore its profits. It has now transformed into a comfortable, impactful space.

The name of the new cafe is Kissa Shinkai (Cafe Deep Sea). Gorgeous, blissful decor runs from the baths to the cafe , with the tiles used in the women’s bath also used for the cafe’s interior design. Shinkai also has a brand new menu with the kind of food and drink people would love to enjoy after a hot bath, such as cream soda, coffee, cake, and more.