Rice Flavoured Roasted Mochi Pieces in Cute Packaging Release in Japan
08.July.2021 | FOOD
Chuoken Senbei released its limited-edition “Arare Jumpin!” rice flavoured roasted mochi pieces snack last Wednesday online at Makuake.
Arare Jumpin! (Set of 3) | Cheese, Dadacha Mame Soybean, Corn | ¥2,540 (Tax Included)
Arare Jumpin! (Set of 6) | Two boxes of each flavour | ¥4,320 (Tax Included)
Chuoken Senbei is a Japanese rice cracker manufacturer that has been around for 100 years. Their new “Arare Jumpin!” snack was created as a way to get more people enjoying the taste of arare, roasted mochi pieces, and so it came up with a new version that goes well with soup.
The snack is made with fibrous genmai rice and is combined with lactic acid bacteria. It arrives in three flavours all of which are so tasty they can be eaten everyday without getting bored of them. Each tiny piece has a cute face printed on it.
“Arare Jumpin!” solves many problems for Japanese people, especially for those who have no time to prepare their own arare, are able to make them easily but are worried about getting enough nutrients, or can’t get their kids to eat them, since it’s made to be eaten in soup, adding a delightfully crunchy texture.
The product comes in cute colourful packaging with the characters swimming in soup. Each bag contains Shield Lactic Acid Bacteria® which is made up of 10 billion lactic acid bacteria. The bateria has mostly no taste or odour so the delicious flavour of the snack isn’t compromised. Genmai rice also contains six times more fibre than ordinary Japanese white rice, so is a healthy everyday option. Available in cheese, soybean, and corn flavours, the arare can be used as toppings in salad and other foods too.
The mochi rice used is called Miyakoganemochi which is produced in Miyagi Prefecture. It’s white and smooth and is popular for its viscosity and flavour. It takes over eight days to create this “Arare Jumpin!” and that’s why it’s limited in stock. Everything from cooking the rice to refrigerating, cutting, baking, bagging, and boxing up.
Kyoto Sweets Cafe eXcafe Gion-Shinbashi Restarts Popular Breakfast Menu for Weekends
The calm Machiya sweet shop eXcafe Gion-Shinbashi will be restarting the popular eXcafe Breakfast (Calico) menu on weekends from September 4 2021. This is the perfect spot to start your Gion adventure, packed full of ancient city charm and history.
eXcafe currently has three store locations in Kyoto: Kyoto-Arashiyama, Gion-Shinbashi, and the newly opened Gion Yasaka.
eXcafe Gion Shinbashi is located in an area where you can appreciate the beauty of Gion, with the ever changing scenery fully reflecting the four seasons. Even on sunny weekends, the area isn’t overly busy and the sky is beautifully clear, making it the perfect spot for commemorative photos.
The returning breakfast menu is the eXcafe Breakfast (Calico), made up of charcoal-grilled toast with a calico cat motif. The fluffy bread is thickly cut and can be completed with your favorite topping: Bean paste, butter, whipped cream, or fruits. The breakfast set also includes a drink and Mitarashi dango dessert, making it the perfect way to spend a relaxing moment at the beginning of your trip, or as a break from your early-morning sightseeing.
Morning walks in Gion are particularly refreshing at this time of year, making a perfect break from the intense Summer heat. It is also ideal for visiting the Yasaka Shrine.
You’ll feel even cooler as you listen to the flowing Shira River, the water gently bubbling under the cobblestones of the famous Tatsumi Bridge. Although it is located in a trendy area, the eXcafe Gion-Shinbashi is a welcome break from the bustle of the city, surrounded by cobblestone alleys and wooden townhouses.
Address: 57-1 Motoyoshi-cho, Higashiyama, Kyoto City, Kyoto
Opening Hours: 10:00 ~ 18:00
Weekends, holidays: 08:00 ~ 18:00
The Quintessential Quintuplets ∬ Gets Collab with Bakauke Rice Crackers
Japanese snack company Befco, known for popular treats like Bakauke, Hoshi Tabeyo, and Seto Shio, has announced a collaboration with popular anime series The Quintessential Quintuplets ∬ and omurice-flavored Bakauke rice crackers. The snacks will go on sale starting August 30.
The five heroines from the series–Ichika, Nino, Miku, Yotsuba, and Itsuki–will make appearances on the colorful packaging. These bite-sized crackers were inspired by the omurice made by Miko in the show.
Each package also comes with a sticker sheet, perfect for decorating notebooks, folders, and smartphone covers.
With 15 designs in total, will you collect them all?
©Negi Haruba・Kodansha／The Quintessential Quintuplets ∬ Production Committee
The Quintessential Quintuplets ∬ Bakauke Omurice-Flavored Rice Crackers
Release Date: August 30, 2021
Official Site: https://www.befco.jp/bakauke/
Japanese Snack Company Meiji Announces Collaboration to Celebrate 5th Anniversary of Pop Group SutoPuri
09.August.2021 | FOOD
Snack company Meiji has announced a collaboration between the popular six-member pop group Strawberry Prince (shortened to SutoPuri) and their newest sweets, Strawberry & Chocolate Kinoko no Yama and Strawberry & Chocolate Takenoko no Sato! While these sweets are celebrating their one-year anniversary, Strawberry Prince has already been putting out catchy songs for five years! Can you believe it?
The Kinoko no Yama/Takenoko no Sato Super Strawberry Festival is happening for a limited-time, from August 3, 2021 to October 2, 2021.
Strawberry & Chocolate Kinoko no Yama
Strawberry & Chocolate Takenoko no Sato
How to Play
Campaign Prize: Kinoko Takenoko Super Strawberry Festival Set
How to Enter the Photo Campaign
Special Collaboration Video
A popular name on streaming sites, SutoPuri currently has more than 1.48 million followers on their official YouTube channel, with over 4 million views between its six members. Their third full-length album ‘Strawberry Prince’ was released in November 2020, and reached #1 on the Oricon Weekly Album Ranking chart on November 23, 2020. They also hit the top of the Yahoo Kids People’s Search Ranking in 2020! It seems that their popularity won’t end any time soon.
A special AR Fireworks Display will also be held, where you can celebrate these two exciting anniversaries from the comfort of your own home! Just hold your smartphone over the package of your favorite participating Meiji sweets, and SutoPuri will appear in front of your eyes, with fireworks launching to the tune of ‘Strawberry Color Summer Fireworks!’ Not enough? You’ll also be able to take pictures of SutoPuri while you chat with the members! Using just one of the participating products will summon a member of SutoPuri at random, but using two will invite all six to enjoy the event together with you! Depending on the product, the fireworks will change, so be sure to experience them all!
Be sure to follow Kinoyama-san (@kinoko_meiji), the Takesato Brothers (＠takenoko_meiji), and Apollo (@meiji_apollo_pr) on Twitter! During the event, post your favorite AR fireworks photos on Twitter with the tag #KinokoTakenokoSuperStrawberryFestival (#きのこたけのこ超いちご祭り), and 450 people will be selected at random to receive the original goods set!
With many fireworks displays cancelled this year due to the Coronavirus pandemic, this is a way to still create some happy summer memories at home with SutoPuri!
Kinoko no Yama/Takenoko no Sato Strawberry Festival AR Fireworks Display
Running: August 3, 2021, 10:00-October 2, 2021, 23:59
Products: Strawberry and Chocolate Kinoko no Yama/Strawberry and Chocolate Takenoko no Sato/Kinoko no Yama/Takenoko no Sato/Apollo (Products subject to change.)
Period: August 3, 2021, 10:00-September 3, 2021, 23:59
Possible Winners: 450
Official Site: https://www.meiji.co.jp/
Dragon Quest’s Slimes Turn Into Tasty Japanese Biscuits
Niwaka Senpei, a popular biscuit from Fukuoka, has teamed up with Dragon Quest to release a Slime version of their confection.
Slime Niwaka Senpei
Niwaka Senpei was first released 115 years ago. This collaboration with Square Enix’s Dragon Quest is the first time the confection’s shape has been changed.
Slime Niwaka Senpei Packaging
Each of these snacks are branded with the Slime’s iconic eyes, and each is packaged in a cute Slime box.
Slime Niwaka Senpei
Available: June 18, 2021 – September 30, 2021
Price: ¥756 (Tax Included)
Disney’s Mickey & Friends Teams Up With Tokyo’s Souvenir Sweet Tokyo Banana
07.June.2021 | FOOD
Disney SWEETS COLLECTION by Tokyo Banana, a joint confectionery shop between GRAPESTONE and Tokyo Banana, released its new Mickey & Friends collection on Thursday.
Tokyo Banana Mickey & Friends Collection | ¥1,300 (Tax Included)
Mickey, Minnie, Donald, Daisy, Goofy, and Pluto join hands in a heart-warming new collection of Tokyo Banana, a cream-filled sponge cake and the official souvenir sweet of Tokyo’s official souvenir sweet: Tokyo Banana.
Mickey & Friends arrive in all the colours of the rainbow
The colourful packaging features the Disney group of best friends including Mickey, who loves his friends, his girlfriend Minnie, the anger-prone Donald, stylish Daisy, silly Goofy, and trusty Pluto.
Six cute patterns decorate the sponge cakes
There are six super cute Mickey & Friends designs you could get in your Tokyo Banana, and each one is random. They are filled with chocolate banana-flavoured custard cream.
Collect all the postcards
All boxes of these treats come with two of eight possible postcard designs which you can use for sending to someone or even as room decoration.
Mickey & Friends Tokyo Banana
Released: June 3, 2021
Where: Tokyo Banana stores
Tokyo Banana Official Website: https://www.tokyobanana.jp/disney/index.html
Tongari Corn Chips x Belle Anime Film Collaboration Announced
House Food Groups has announced that it will roll out limited-time packaging of its popular Tongari Corn snack in early July in collaboration with the upcoming anime film Belle which will be released in Japanese cinemas on July 16, 2021.
There will be six packaging designs in total with three each for both the salted and the grilled corn chips. The designs include the poster for the anime film on the front and scenes from the film and the 10th anniversary poster for Studio Chizu, who are animating the film, on the back.
The film is being directed by Mamoru Hosoda who is known for such hit anime films as The Girl Who Leapt Through Time (2006), Summer Wars (2009), Wolf Children (2012), The Boy and the Beast (2015), and of course his 2018 hit Mirai which was nominated for an Academy Award in the category Best Animated Feature Film at the 91st Academy Awards.
Studio Chizu describes the story: “The protagonist of this story, Suzu, is a 17-year old high school girl living with her father in a rural town of Kochi — their town is a textbook definition of depopulation in the Japanese countryside. Wounded by the loss of her mother at a young age, Suzu one day discovers the massive online world, “U,” and dives into this alternate reality as her avatar, Belle. Before long, all of U’s eyes are fixed on Belle (Suzu), when one day the mysterious and infamous Dragon-like figure appears before her.”
Assari Shio (Salted)
Delightfully seasoned with sea salt, 50% of which comes from the deep ocean, to perfection so you never get bored of the chip’s moreish flavour.
Yaki Toumorokoshi (Grilled Corn)
Grilled corn flavoured and seasoned with umami-packed soy sauce.
Assari Shio Packaging
Yaki Toumorokoshi Packaging
Enjoy a packet of Tongari Corn or some Japanese snacks while you watch Belle!
Tongari Corn x Belle Packaging Collaboration
Release Date: Early July 2021
House Foods Group: https://housefoods-group.com/
These Shaman King Chocolates Are Filled With Adzuki Bean Paste and Marshmallows
TIROL-CHOCO is collaborating with the Shaman King anime series this spring with a special bag of chocolates releasing in Japan on May 17.
Shaman King (Fukuro) | ¥130
The Shaman King manga series written and illustrated by Hiroyuki Takei has over 38 million copies in circulation. This marks TIROL-CHOCO’s second collaboration with its anime adaptation.
Inside each bag are individually wrapped chocolates each with a different character on the packets. There are eight designs in total, but one bag contains just seven. The chocolates are stuffed with adzuki bean paste, adzuki bean chocolate, and marshmallows.
©武井宏之・講談社／SHAMAN KING Project.・テレビ東京
Shaman King (Fukuro)
Japanese Product Name: シャーマンキング〈袋〉
Release Date: May 17, 2021
TIROL-CHOCO Official Website: http://www.tirol-choco.com/
KitKat Japan Releases New Mini Maple Chocolate Bars For Earth Day
21.April.2021 | FOOD
In accordance with Earth Day, which is set for April 22, Nestlé released its limited-time KitKat Mini Maple on Monday to raise awareness of environmental issues and the future of the planet.
KitKat Mini Maple (3 Included)
KitKat Mini Maple (12 Included)
9 packaging designs with different messages related to the environment
‘KitKat Always For Earth Day’ online talk event to take place on April 30
In September 2019, Nestlé began packaging five of its major large-sized KitKat bags in paper bags rather than plastic, and since autumn 2020, most of their large sized bags are now made from paper. This has helped reduce 450 tonnes of plastic per year.
Now, Nestlé is releasing a new collection of packages for Earth Day featuring original designs by up-an-coming young artist SUGI. Each features messages from members of MIMO, a group managed by Japanese model Mila Aina, stating messages about helping to protect the environment and the future of planet earth.
KitKat Mini Maple
Release Date: April 19, 2021 (Limited Edition)
KitKat Japan Official Website: https://nestle.jp/brand/kit/
Macaroni Enpitsu’s New Song ‘Tomason’ Features in Bourbon Chocolate Brownie’s Animated Commercial
Bourbon’s five-episode audiobook no doubt created for its Noukou Choco Brownie snack was released as an animated TV commercial last week. The video features Japanese pop rock band Macaroni Enpitsu’s new song Tomason which was written for the commercial.
The audiobook no doubt becomes a TV commercial
The no doubt audiobook was written by the popular Japanese author Yoru Sumino who is perhaps best known for writing I Want to Eat Your Pancreas. It tells the story of two boys who are in high school. They aren’t part of an afterschool club, and they don’t have part time jobs. They come to realise that this time will be what they look back on when they grow up. The characters were designed by Itsuka, an illustrator popular online.
The commercial features the song Tomason by Macaroni Enpitsu.
“no doubt” Animated TV Commercial
“no doubt” Recording Behind The Scenes
Japanese voice actors Hiro Shimono (Attack on Titan; Demon Slayer: Kimetsu no Yaiba) and Yuki Kaji (Attack on Titan; My Hero Academia) voiced the characters in the commercial. Below is an interview with both of them on the commercial, part of which we have translated.
Hiro Shimono x Yuki Kaji Interview
A snippet of the interview, translated
Q1: How did your performances go? Tell me about your shoot.
Hiro Shimono: “The commercial portrays two boys who are neither adults nor children, so going through puberty I suppose. Their dialogue is elaborate, it was super interesting.”
Yuki Kaji: “Right up to wrapping up, the entire shoot was a lot of fun, including the intervals during our breaks.”
Q2: You both play the roles of high school boys. Tell me about a time from your youths.
Yuki Kaji: “One memory I have from school being young, which is like something out of a painting, was my time a the theatre club. You need real physical strength when it comes to acting, so before dress rehearsal, I’d run around the school building. That’s a memory that’s stuck with me. I’d change into my jersey, and go die– I mean, run to the nearby river embankment too. Being reminded of that now it’s too much like a youth film or something, it’s making me laugh <laughs>. “
Hiro Shimono: “I have a story from my youth too. It was on the day of the Culture Festival [at school]. After the festival finished, I was on my way home with some people, and there was a park with a water fountain in it. I said, ‘Well, it’s already raining, so why the hell not!’ Of course it wasn’t the thing to do, but we jumped into the water fountain and splashed about. That’s what being young is all about, right!?”
Q3: What’s your favourite Noukou Choco Brownie flavour, the regular or the rich milk?
Hiro Shimono: “Noukou Choco Brownie.”*
*Translator’s Note: Implying all of them
Yuki Kaji: “Me too! <laughs>”
Q4: Please give a message to fans.
Yuki Kaji: “I was lucky to have the opportunity to performance Yoru Sumino’s novel no doubt. I’m over the moon about it. The script was of course wonderful, and me and Shimono have known each other for a long time, so I think that comes across in the video with a pleasant atmosphere. The commercial is a youthful drama about two high school boys, and it’s linked to the bittersweetness of Noukou Choco Brownie. Be sure to tuck into one yourself while you listen to the story.”
Hiro Shimono: “[The commercial’s characters] Igarashi and Imai have a great conversation, and getting to do it with Kaji was a lot of fun. It made me think we’ve always had that kind of vibe with each other. Noukou Choco Brownie is the keyword, so please be sure to check out the audiobook to see how it plays its part.”
no doubt Synopsis
One day, high schooler Imai skips school by feigning illness. He is at home in his room, when all of a sudden another boy from his class, Igarashi, comes to visit him. He has the handouts to give to Imai from class, but the high school they go to doesn’t have that custom where a classmate has to give handouts to someone who’s off ill. And the two of them aren’t that class where Igarashi would suddenly pop to see Imai like that. Imai finds it suspicious. Igarashi is interested in the clay work Imai has in his room. Both of them have some free time, so begin to make a town together out of clay.
Noukou Choco Brownie TV Commercial
Initial Broadcast: April 13, 2021 (Japan)
Bourbon Official YouTube Channel: https://www.youtube.com/channel/UC8UW0OHgo_FtkF4orKd2S4Q
Bourbon Official Website: https://www.bourbon.co.jp/chocobrownie/
Jujutsu Kaisen Collaborates With Bakauke Rice Crackers
Japanese snack company Befco, which is known for a range of different products like Bakauke, Hoshi Tabeyo, Seto Shio, and more, is collaborating with the anime series Jujutsu Kaisen on its Bakauke rice cracker snacks. The items went on pre-sale at select convenience stores on April 12 and will roll out elsewhere on April 19.
Jujutsu Kaisen x Bakauke Soy Sauce Flavour | ¥120 (Before Tax)
Following the success of the first collaboration in February, Befco is coming together with Jujutsu Kaisen again with all-new packaging for the soy sauce flavour of its bite-sized Bakauke senbei rice crackers.
Each bag also comes with one of the five stickers pictured above.
Jujutsu Kaisen x Bakauke
Pre-Sale: April 12, 2021 / General Sale: April 19, 2021
Befco Official Website: https://www.befco.jp/
Matcha and Latte Cookies and Drinks Released by Yojiya
01.April.2021 | FOOD
Kyoto makeup brand Yojiya is now selling its own collection of snacks and drinks which it released via its website last week.
Yojiya Matcha Sandwich Cookies | ¥1,400 (Tax Included)
Yojiya Cafe Latte Chocolate Cookies | ¥1,350 (Tax Included)
Yojiya Matcha Milk | ¥950 (Tax Included)
Yojiya’s snack line-up is made with the idea of being able to enjoy high-quality food products at home. Their collection includes crunchy matcha and cafe latte cookies along with matcha milk, the latter of which is made with famous Uji matcha from Uji, Kyoto. Perfect for a tea/coffee break or as a souvenir.
Released: March 25, 2021
Online Shop: https://www.yojiyacosme.com/
Classy Japanese Shrimp Senbei Crackers Release From Keishindo in Almond, Cheese, and Chocolate Flavours
25.February.2021 | FOOD
Japanese snack company Keishindo recently launched a new series of shrimp senbei rice crackers called “Ajiwau Wa” (The Taste of Japan). The snacks are deep in flavour, arriving in almond, cheese, and chocolate.
Kongari Ebi Cheese (Contains 6) | ¥648 (Tax Included)
The shrimp crackers are topped with cheese and baked. The charred cheese brings out the flavour of the shrimp even more.
Ebi Almond (Contains 6) | ¥648 (Tax Included)
A rich and crunchy rice cracker made with in-house roasted almonds. With every bite comes more and more umami goodness.
Kutsurogi Yaki Chocolate (Contains 6) | ¥756 (Tax Included)
A harmony of sourness and sweetness delightfully adorns this chocolatey treat. The contrasting flavours results in a complex taste that could be called a completely new flavour.
Seasonal Kutsurogi Yaki Chocolate Strawberry | ¥756 (Tax Included)
Similar to the regular chocolate version but combined with sweet strawberry which gives the crackers a pink appearance.甘
Ajiwau Aji Assortment (Contains 9) | ¥1,080
Japanese Product Name: 味わう和
Keishindo Official Website: https://keishindo-shop.com/