Hello Kitty Summer Event Themed On the Undersea Palace Princess Oto-hime Kicks Off in Hyogo
The Hello Kitty media art facility and restaurant HELLO KITTY SMILE on Awaji Island kicked off a summer event on July 1. Titled “HELLO KITTY SMILE Oto-hime Ryugu-jo Beach Summer Festival,” the event is set to run until the end of August.
Digital fireworks set the summer vibe
Catch your own Sanrio figure
Decorate your own Sanrio character ceramic
Children’s meal at the Party Terrace
Hello Kitty afternoon tea at the Party Balcony
Spicy tortilla at the Garden Terrace
The event is themed on Oto-hime, the princess of the underwater palace Ryugu-jo which features in the Japanese folktake of Urashima Taro. It focuses on Hello Kitty and is a celebration of Bon odori, a type of dance that takes place during the Japanese summertime Bon Festival. Hello Kitty performs the dance on stage, and the audience can join in with handclapping, dancing, and waving the free fan they receive upon entering the venue. Visitors can also buy a ticket to meet Hello Kitty, and those who do receive a free plush toy along with a photo with the Sanrio queen herself.
At the event, visitors can enjoy Sanrio versions of all the fun things Japanese summer festivals, or natsumarui, have to offer like catching a Sanrio figure instead of a goldfish, painting ceramics, making vinyl prints, squirting water pistols, jumping on a giant trampoline, and so much more.
Other things to look out for include special screenings at the HELLO KITTY SMILE theatre and the firework projection mapping show. The event also has four different restaurants which are serving limited-time, seasonal summer treats: the Party Terrace, Party Balcony, Restaurant Tamatebako, and Garden Terrace.
Ⓒ2021 SANRIO CO., LTD. APPROVAL NO. L627610
HELLO KITTY SMILE Oto-hime Ryugu-jo Beach Summer Festival
Japanese Event Title: HELLO KITTY SMILE 乙姫竜宮城 海辺の夏祭り
Running: July 1, 2021 – August 31, 2021
Opening Hours:10:00-19:00 (Last Entries 18:00)
*Brunch served exclusively on weekends and public holidays at the Party Terrace at 9:00-10:00 (last orders 10:30)
Address: 985-1 Nojimahikinoura, Awaji, Hyogo 656-1721, Japan
Official Website: https://awaji-resort.com/hellokittysmile/
Maison de Fleur Launches Eighth Anniversary Collaboration with Sanrio’s Wish Me Mell
25.September.2021 | FASHION
Japanese accessories brand Maison de FLEUR is celebrating eight years with another collaboration, this time with Sanrio’s bunny character Mell. A number of special items are now available to preorder on the STRIPE CLUB e-commerce site until October 3, 2021.
Double Ribbon Tote Bag: ¥5,819 (Tax Included)
Side Pocket Tote Bag: ¥5,819 (Tax Included)
Mini Pouch: ¥3,949 (Tax Included)
Face Pouch: ¥3,949 (Tax Included)
Drawstring Pouch: ¥4,389 (Tax Included)
The character Mell is also celebrating an anniversary, turning ten this year. Items went on presale on September 20, which also happens to be the little rabbit’s birthday. The character was designed by Miyuki Okumura, more famously known as the designer of Cinnamoroll.
These pink bags and pouches feature a classy salmon pink color, and the adorable inner lining is sure to make any Sanrio fan smile, showing Mell and her friends from Merci Hills surrounded by balloons. The canvas material makes these perfect for everyday use.
Look closely at Mell’s bunny ears to see the Maison de FLEUR logo! Will you be grabbing any of these items?
ⓒ’21 SANRIO APPR.NO.L629405
Noseden Artline Festival 2021 Bringing Light, Sound, and Food to the Kawanishi Area
A celebration of light, sound, and food, the biennial Noseden Artline 2021 Festival will take place from October 30 until November 23, 2021. Set in one city and three towns along the Nose Electric Railway, the regional art event began in 2013 to celebrate the 100th anniversary of the rail line, and brings local artists and residents together.
The festival will be in Kawanishi and Inagawa in Hyogo Prefecture, as well as in Toyono and Nose in Osaka Prefecture, with Mt. Myoken marking the center point. Each part of the event will connect the history, industry, and tradition of the area with new and engaging creations.
The theme of the 2021 Noseden Artline Festival is ‘Enlarged Mentality.’ By taking things that are subjective, like an artist’s thoughts and senses, and applying them to the objective world that can be shared, it creates a one-of-a-kind way to connect fully with others. The event will feature local cuisine and music, as well as art focused on light, inspired by the North Star. After a year of solitude due to the pandemic, the festival hopes to remind people to cultivate, nourish, and preserve local relationships.
Art can make life more enjoyable, so why not come and see what the area has to offer?
Noseden Artline Festival
Running: October 30 – November 23, 2021
Location: Nose Electric Railway Line ~ Near Summit of Mt. Myoken
Official Site: http://noseden-artline.com/2021/
Namco and Sanrio Team Up for Collaborative Halloween Campaign
BANDAI NAMCO AMUSEMENT has announced Namco de Halloween 2021 -Skulls Festival!- coming September 10. The campaign will take place at over 200 Namco amusement centers nationwide, and at the online crane game site Torumo. Those participating can snag some spooky and super adorable Sanrio goodies!
Namco Limited Edition Prizes
Sanrio Characters Big Plushies
Cinnamoroll / My Melody / Kuromi (In stock second week of September)
Sanrio Characters Skull Festival! Plushies
Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)
Sanrio Characters Skull Festival! Cushions
All characters (Back side: Blue) / My Melody & Kuromi (Back side: Pink) / Cinnamoroll, Pom Pom Pudding & Pochacco (Back side: Orange) (In stock second week of September)
Sanrio Characters Jiangshi Night Plushies 2021
Pom Pom Pudding / Cinnamoroll / Pochacco / My Melody / Kuromi (In stock second week of September)
Sanrio Characters Spooky Night 2021 Plushies
Pom Pom Pudding / Cinnamoroll / Pochacco / Hello Kitty / My Melody / Kuromi (In stock third week of September)
Sanrio Characters Dreamy Dark Halloween 2021 Plushies
Pom Pom Pudding / Cinnamoroll / My Melody / Kuromi (In stock fourth week of September)
Sanrio Characters Exciting Halloween 2021 Plushies
Pom Pom Pudding / Cinnamoroll / Hello Kitty / My Melody / Kuromi (In stock first week of October)
Use the Namco Point App to get one limited-edition shopping bag each day.
During the Torumo gift campaign, 100 winners will be randomly selected to win a special Halloween blanket.
The prizes available during the campaign were designed for the event. Also, limited-edition plushies to appear in the past have returned in brand new colors! Those who use the Namco Point App and place ¥500 into one of the crane machines will receive one of five clear cards and a colorful bag. (Not available using Torumo.)
© 2021 SANRIO CO., LTD. APPROVAL NO. S620926
Namco de Halloween 2021 -Skulls Festival!-
Running: September 10 – November 3, 2021
Where: Over 200 Namco amusement facilities nationwide and Torumo online crane game site
Namco Point App: https://bandainamco-am.co.jp/app_dl/
Sanrio 60th Anniversary Event Reveals Collaboration Cafe Menu
One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.
Special light effects have been added to the ‘Godfather of Kawaii’ Masuda Sebastian’s unique entrance art, titled “Unforgettable Tower.” Singer and actor Aoi Shouta acts as the audio guide for the exhibition.
Comment from Aoi Shouta / Audio Guide
“I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”
Comment from Sebastian Masuda / Designer of the “Unforgettable Tower”
“Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”
Collaboration Menu & Photo Spot
Left: My Melody Curry with Winter Vegetables and Pork Cutlet: ¥1,580 / Middle: Pochakko’s Pumpkin Stew: ¥1,520 / Right: Hello Kitty’s Whole Apple Waffle: ¥1,380
Left: Pochacco’s Hot Strawberry Milk: ¥1,050 / Middle: Pom Pom Pudding in a Pudding Shake: ¥1,080 / Right: Cinnamoroll’s Balloon Trip: ¥1,100
The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!
Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10
Seasonal afternoon tea will be available during each special event period.
Restaurant Photo Spot Image
© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376
The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!
Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)
Guests can grab over 100 original items, with both modern and vintage designs.
Sanrio Exhibition: 60 Years of Kawaii Culture in Japan
Running: September 17, 2021 – January 10, 2022
Location: Tokyo City View (Roppongi Hills Mori Tower, 52F)
Open: 10:00-22:00 (Last admission at 21:30)
*Due to various circumstances, business hours may change.
Tokyo City View: https://www.tokyocityview.com/sanrio-museum-ex/
Sanrio Puroland Announced Pumpkin-themed PURO HALLOWEEN Event
31.August.2021 | SPOT
The cutest theme park on Earth, Sanrio Puroland has announced that this year’s PURO HALLOWEEN event will run from September 10 until October 31. The theme for this year’s event is “pumpkins,” and fans will be able to pick up some special spooky merch during the celebration!
New Show ‘Halloween Pumpkin Time’
Limited-time Stage Show ‘Mewkledreamy March, Gather! ☆Dreamy Mates’
PURO HALLOWEEN Special Greeting, featuring characters in Halloween costumes
PURO HALLOWEEN Merchandise
PURO HALLOWEEN x Gyuunyuu Special Collaboration
Gyuunyuu Collab Game ‘Let’s Go to the Pumpkin Party!’
Gyuunyuu Collab Food and Merchandise
This event aims to be happy and bright, something to be expected of a place with so many adorable characters. Visitors will be able to catch a new show, ‘Halloween Pumpkin Time,’ on the first floor of Puroland. Featuring Hello Kitty and Cinnamoroll in new Pumpkin-themed costumes, it’s not to be missed!
Plenty of dancing and games will take place during the event, and the popular show ‘Mewkledreamy March, Gather! ☆ Dreamy Mates’ will be updated with a Halloween theme. At the end of the show, visitors can catch characters Myu, Peko, and Suu in special costumes.
Popular photo spots throughout the park will be updated for the event, and PURO HALLOWEEN Special Greeting will welcome guests to spend time with their favorite characters. (Fee required for Special Greeting.)
The PURO HALLOWEEN menu utilizes plenty of fall goodies like pumpkin and sweet potato. After eating your fill, pick up some country-style merchandise featuring Sanrio characters enjoying the pumpkin harvest! Limited-edition goods feature these new illustrations, and can only be bought during the event period. The Sanrio Puroland Online Shop will also begin selling original goods starting September 3, and limited-edition Acrylic Stands (13 varieties) will only be available online.
Sanrio Puroland is also collaborating with Gyuunyuu, a popular manga artist and illustrator on social media. The artist created an original character, Pumpkin-chan, for the event, and the little girl will be joining Hello Kitty and Cinnamoroll in various places throughout the park.
The collab game ‘Let’s Go to the Pumpkin Party!’ will ask guests to complete an original comic strip by solving puzzles while exploring Puroland, perfect for children and parents. (Fee required for collab game.)
Which Sanrio character would you like to meet during the Halloween season?
© 2021 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
Running: September 10 – October 31, 2021
Official Site: https://www.puroland.jp/
7ORDER and Sanrio to Start New Collaboration Project
Japanese seven-member boy group 7ORDER is teaming up with Sanrio for a new collaboration project this September. Fans will see designs inspired by popular characters Hello Kitty and My Melody, and more collabs with various other Sanrio characters are planned for the future.
Special pop-up shops will be open at SHIBUYA109 Shibuya and SHIBUYA109 Abeno (Osaka) starting September 3. Visitors will be able to buy specially-branded merchandise, including T-shirts and bags.
T-shirt (2 designs): ¥3,190 each
Mobile Battery (2 designs): ¥3,850 each
Mini Towel (4 designs): ¥880 each
Lunch Bag (2 designs): ¥1,650 each
Tote Bag (2 designs) ¥2,200 each
*3 of each item per person maximum. The purchase limit may be changed or removed without prior notice.
Special gift for those who spend over ¥1,100 (Tax Included) on 7ORDER x Sanrio Character goods
7ORDER x Sanrio Characters Crane Game prize plushies (4 types)
Oda-chan, an official character created by Reo Nagatsuma of 7ORDER, appears as the mascot of the collab. Fans have been waiting a long time for the character to get his own merch! Each piece will include both Sanrio designs and 7ORDER member colors, making these must-have items for the group’s fans.
What would you like to buy from this collection?
ⓒ 7ORDER project
ⓒ 2021 SANRIO CO.,LTD. 著作：㈱サンリオ
7ORDER x Sanrio Characters
SHIBUYA109 Shibuya Shop
Location: B1F DISP!!!, SHIBUYA109
Running: September 3 – September 26, 2021
SHIBUYA109 Abeno Shop
Location: DISP!!!, SHIBUYA109 Abeno Shop
Running: September 3 – September 16, 2021
Official Site: https://7orderproject.com/
Kaori’s Easy Recipe: Learn to Make Two-Layer Mizu Yokan
With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With just a few simple ideas, an ordinary recipe magically transforms into a cute dish.
Today, I’ll teach you how to make two-layer Mizu Yokan, perfect for a hot summer day!
You don’t even need an oven to make this sweet treat–just let it chill and harden! It’s great as a summer vacation snack.
This recipe makes 2 cups.
For Mizu Yokan:
120g fine-grained sweet bean paste
Pinch of salt
1-2g Kanten powder
For Matcha Flavoring:
1-2g Kanten powder
Place bean paste, water, salt, and Kanten powder into a pot and boil until dissolved.
⚠The Kanten powder needs to be heated for a further 1-2 minutes after boiling to harden properly. After boiling, reduce heat to low.
Pour mixture into container.
After about 30 minutes at room temperature, the mixture will start to harden. Work on the matcha flavoring when it begins to harden.
Place matcha, water, sugar, and Kanten powder in a pot and boil thoroughly.
As you did with the Mizu Yokan, reduce heat to low and continue cooking through.
When the mixture is heated through, gently pour it over the Mizu Yokan and refrigerate until ready to serve.
This is delicious with a variety of toppings, from red bean paste and fresh cream to Shiratama dumplings and fresh fruit!
Anime Theme Park Nijigen no Mori to Hold Second Kakashi & Obito-themed Escape Game
A special event is coming to the Naruto-themed area of Nijigen no Mori, an anime theme park located on Awaji Island in Hyogo prefecture! The Naruto Shippuden x Escape Game: #009 Kakashi & Obito event is taking place from August 21 to October 10!
A look at NARUTO & BORUTO Shinobizato
A look at the game
Participation bonus: 4 special wooden phone straps with new illustrations
The first escape game in the series was held in 2020 to positive feedback. It was first held to celebrate Kakashi’s birthday, which is September 15, and all visuals of both him and Obito are completely new and made for the event.
Guests can also write their celebratory messages on special ‘petal stickers’ and place them on the character panel of their choice!
Would you like to come celebrate Kakashi’s birthday?
©Masashi Kishimoto ／Shueisha・TV Tokyo・Pierrot
Naruto Shippuden x Escape Game: #009 Kakashi & Obito
Running: August 21-October 10, 2021
Opening Hours: 10:00-20:00
Estimated Play Time: 30 minutes
Nijigen no Mori
Address: 2425-2 Kusumoto, Awaji, Hyogo
Official Website: https://nijigennomori.com/
Sanrio and Figure Skating Idol Anime KING OF PRISM Get Third SURPRISE BOX Collaboration
17.August.2021 | ANIME&GAME
Subscription-based goods service SURPRISE BOX is now accepting orders for the “KING OF PRISM x SANRIO CHARACTERS” subscription box. Orders will be open until noon on September 10, 2021.
KING OF PRISM x SANRIO SURPRISE BOX
SURPRISE BOX allows users to receive limited-edition items from their favorite content creators and artists on a subscription basis. At least some of the items are a surprise, making it feel like Christmas every time a package arrives!
This third collaboration in the KING OF PRISM x SANRIO collection is called ‘Fluffy Prism Path Time,’ and features 10 handsome boys from the ‘Pretty Rhythm: Rainbow Live’ anime series enjoying bath time with popular Sanrio characters. Those who subscribe will receive six boxes, with one delivered every two months. Expect a variety of different types of items, from acrylic and seasonal items to household goods!
Many of these items will only be available through this subscription service, and fans won’t want to miss out!
KING OF PRISM x Sanrio Surprise Box
Order Period: August 10, 2021 15:00-September 10, 2021 12:00
(Delivery at the end of October)
How to Buy: https://surprisebox.jp/lineup/kinpri_sanrio
Prices: 3 plans available – ¥11,550, ¥6,050, or ¥3,850 (Tax and Shipping Included)
*After purchase, customers will automatically receive a box every two months. Change your plan or cancel your subscription at any time.
*Subscribers will receive items in six installments.
Official Site: https://smarprise.co.jp
MINISTOP to Release Limited-Edition Cinnamoroll Sweets, Prize Lottery
16.August.2021 | FOOD
Japanese convenience store chain MINISTOP is collaborating with popular Sanrio character Cinnamoroll for the “Cinnamoroll Sweet Time Lottery.” The event will start at stores nationwide on August 18, 2021. Four special Sanrio products were also launched at MINISTOP stores on August 11.
Cinnamoroll Sweet Time Lottery ©2021 SANRIO CO., LTD
Sanrio Characters Strawberry & Whipped Cream: ¥440 (Tax Included, Now on Sale)
Sanrio Characters Chocolate & Whipped Cream: ¥440 (Tax Included, Now on Sale)
Cinnamoroll’s Tail Parfait: ¥259 (Tax Included, On Sale August 17)
Cinnamoroll’s Cinnamon Roll: ¥149 (Tax Included, On Sale August 17)
Customers will receive one raffle ticket for every purchase of ¥700 (including tax) or more. 30 people will be selected by lottery to participate in a two-minute online video call with Cinnamoroll. Those who aren’t selected in the lottery will receive an AR Cinnamoroll photo frame.
Other prizes include vouchers for popular in-store items, half-price coupons for use on bento lunches, and free soft-serve ice cream tickets. These will be available to 2,000 winners by drawing.
Keep an eye out for these fluffy and adorable Cinnamoroll sweets!
Cinnamoroll Sweet Time Lottery
Release Date: August 18, 2021
Where to Buy: MINISTOP Convenience Stores across Japan
Official Site: https://www.ministop.co.jp/
Japan’s Poké Lid Project Lays Down New Manhole Covers in Hyogo Prefecture
Three new Pokémon manhole covers were unveiled in Awaji, Hyogo Prefecture on August 11, as part of the Poké Lid project. The new designs depict the legendary Pokémon Lugia, Bayleef, Aromatisse, and Cloyster. These are the first Poké Lids to be placed in Hyogo.
Including these new additions, the total number of Pokémon-themed manhole covers across Japan is now 201. The project began with the installation of a Eevee manhole cover in Ibusuki City, Kagoshima Prefecture in December 2018.
Each one features completely original Pokémon art, and going on a pilgrimage to visit each of them has become a popular new fad. The project aims to promote local tourism by using these internationally-loved characters.
There are also plans to turn each cover into Pokéstops, used in the popular location-based Pokemon GO smartphone game.
Which Poké Lid would you like to find first?
©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAME FREAK inc.
Pokemon, Pokémon and Pokémon are registered trademarks of Nintendo, Creatures and Game Freak.
Official Site: https://local.pokemon.jp/manhole
New atmos x NIKE Collection Inspired by Summer Festivals
10.August.2021 | FASHION
Sneaker shop atmos will be releasing a colorful new collection of shoes inspired by Japan’s famed summer festivals! Called the RETRO SUMMER PACK, sales will begin in most atmos stores on August 9, 2021, as well as on the atmos online shop. To celebrate the launch, a pop up shop will open in Harajuku for a limited-time on the same day. The lottery is now open on atmos-tokyo.com.
NIKE AIR MORE UPTEMPO ‘96: ¥20,900 (Tax Included)
NIKE WMNS AIR FORCE 1 ʻ07 LV8 ¥13,200 (Tax Included)
NIKE WAFFLE TRAINER 2 ¥12,100 (Tax Included)
NIKE AS M NSW TEE MAX90 TD RESU ¥4,950 (Tax Included)
The AIR MORE UPTEMPO sneakers feature traditional Japanese patterns inspired by Kuniyoshi Utagawa, one of Japan’s most famous ukiyo-e artists. Traditional Japanese patterns like chrysanthemums and pine needles decorate the AIR FORCE 1 shoes, while the lemon, strawberry and melon colors covering the WAFFLE TRAINER 2 and t-shirts were inspired by the most sought-after summer treat, shaved ice!
At the atmos pop up shop, it’s all about the retro theme. Inside the store, visitors can stroll down memory lane, with every square-inch of space filled with Showa era nostalgia. Certain items will only be available here, so don’t miss out!
Atmos RETRO SUMMER PACK
Lottery Now Open
How to Enter: http://www.atmos-tokyo.com
POP UP SHOP ‘atmos shop’
Event Period: August 9, 2021-August 22, 2021
Address: 1F 4-31-2 Jingumae, Shibuya, Tokyo