ASICS Supports Digital Artists With NFT Shoe Auction
19.July.2021 | FASHION
Japanese shoe brand ASICS is running new digital shoe auction featuring two new designs. The auction, which makes use of non-fungible tokens (NFT), is taking place from July 16-20 on OpenSea.
This marks the first time that ASICS is debuting a new design using NFTs before physical models are released. The Sunrise Red NFT Collection is a 189-piece auction featuring nine different digital items from the brand’s sportswear line-up such as running shoes, sports-style shoes, sandals, and more.
The line-up, which is comprised of nine different models, consists of limited-edition releases of 20 units for each shoe. Each also features a Gold Edition release, a metallic gold version.
ASICS has also announced that all the proceeds made from the auction will go towards supporting digital artists as part of the ASICS Digital Goods Artist-In-Residence Program.
Sunrise Red NFT Collection
Running: July 16, 2021 – July 20, 2021
Official Website: https://nft.asics.com/ja/
New Balance 327 Web Commercial Features AKB48 Performing New Single
AKB48’s new single Nemohamo Rumor has been making waves with its catchy beat and incredible choreography. The group’s first new single in a year and a half, members Nana Okada, Yui Oguri, Hitomi Honda, and others are performing the track in a new web commercial for New Balance 327 sneakers! The CM is available on ABC Mart’s official website, as well as AKB48’s official YouTube channel.
To commemorate the release of the new commercial, 48 lucky people will receive a purchase bonus, including an original photo card and snapbook in a new app lottery campaign. A special pop-up will also be held on the second floor of ABC-MART GRAND STAGE Ginza starting September 23, 2021.
ABC-MART GRAND STAGE Ginza 2F Special Pop-Up
Participating AKB48 Members
While the choreography for Nemohamo Rumor is incredibly complex and demanding, the members didn’t show a single sign of exhaustion or fatigue during shooting, instead happily chatting with each other and commenting on each other’s performance the entire time. As we checked the footage, we were incredibly impressed by how the shoes looked as they performed.
New 237 Color from New Balance, DISH// Appear in New Visual
15.September.2021 | FASHION
A new color has been added to the New Balance 237 collection, a modern sneaker which debuted in 2021, inspired by the 1980s New Balance models 420, 1300, and Gator. The 237 was released following the release of the popular 327 in 2020. The fresh and modern design is combined with a retro twist – The upper combines a variation of materials, while the tongue is cut and the outsole is rolled. The design also features the same 70s motifs as the 327, with a large N logo and notched eyelets making a huge impact on the sneaker. The retro design is versatile and easy to style.
Plus, dance-rock band ‘DISH//,’ a band that continues to grow and refine their activities, have featured in a must-see new visual wearing the brand-new 237 shoes! Be sure to check it out.
New Balance 237
New Balance Official Online Store
New Balance Official Store
Available at some New Balance stockists
*Color variation may depend on the store
New Balance 996 Model Sneakers to be Redesigned, Relabeled
06.September.2021 | FASHION
Since their creation in 1988, the 996-model sneaker has been one of New Balance’s most popular models. This month, the 996 will be reborn as the New Balance Standard, with the same comfortable feel and some minor changes to the logo.
In the new campaign, Natsume Mito, Saki Shibata, Fumiko Aoyagi, and Shiho Takechi will be modeling the new shoes, each in a sleek new color. The photos are meant to depict women living their daily lives with positivity, as they did in 1988 and as they do today.
The 996 model sneakers are the third model in the 99X series. Released in 1988 as a running shoe meant to be used on paved surfaces, its comfort and design has made it a best-seller among both men and women.
Will you be grabbing a pair of these updated kicks?
ASICS x A BATHING APE® Collab on Rad New Sneakers
24.August.2021 | FASHION
Japanese shoe brand ASICS is teaming up with street fashion brand A BATHING APE® to release a new pair of sneakers. The shoes are modern and sporty, while still rocking an original BAPE® design, and will be available at A BATHING APE® retailers and online starting August 22.
BAPE® x ASICS GEL-1090: ¥19,800 (Tax Included）
Originally released in 2003, the GEL-1090 is a classic pair of sneakers, now updated with modern flair and functionality. The design is reminiscent of the street scene of the early 2000s, as seen through the eyes of the BAPE® brand.
The tiger claw mark on the toe and heel are original to the GEL-1090 design, while the BAPE® style has been fashionably incorporated throughout, including classic camo and shark motifs. Tokyo-based photographer RK was in charge of the look book for the release, and captured the effortless mix of sporty and street-style the GEL-1090s offer.
Do these shoes match your personal style?
New atmos x NIKE Collection Inspired by Summer Festivals
10.August.2021 | FASHION
Sneaker shop atmos will be releasing a colorful new collection of shoes inspired by Japan’s famed summer festivals! Called the RETRO SUMMER PACK, sales will begin in most atmos stores on August 9, 2021, as well as on the atmos online shop. To celebrate the launch, a pop up shop will open in Harajuku for a limited-time on the same day. The lottery is now open on atmos-tokyo.com.
NIKE AIR MORE UPTEMPO ‘96: ¥20,900 (Tax Included)
NIKE WMNS AIR FORCE 1 ʻ07 LV8 ¥13,200 (Tax Included)
NIKE WAFFLE TRAINER 2 ¥12,100 (Tax Included)
NIKE AS M NSW TEE MAX90 TD RESU ¥4,950 (Tax Included)
The AIR MORE UPTEMPO sneakers feature traditional Japanese patterns inspired by Kuniyoshi Utagawa, one of Japan’s most famous ukiyo-e artists. Traditional Japanese patterns like chrysanthemums and pine needles decorate the AIR FORCE 1 shoes, while the lemon, strawberry and melon colors covering the WAFFLE TRAINER 2 and t-shirts were inspired by the most sought-after summer treat, shaved ice!
At the atmos pop up shop, it’s all about the retro theme. Inside the store, visitors can stroll down memory lane, with every square-inch of space filled with Showa era nostalgia. Certain items will only be available here, so don’t miss out!
Atmos RETRO SUMMER PACK
Lottery Now Open
How to Enter: http://www.atmos-tokyo.com
POP UP SHOP ‘atmos shop’
Event Period: August 9, 2021-August 22, 2021
Address: 1F 4-31-2 Jingumae, Shibuya, Tokyo
Japanese Sneaker Shop atmos Teams Up with Adidas to Release Yoyogi Park-Inspired Shoes
05.August.2021 | FASHION
Inspiration can be found anywhere: the ‘adidas Originals ZX 8000/FORUM LOW “YOYOGI PARK” PACK’ sneakers will release on August 7, 2021 at select atmos and Adidas shops, as well as A.T.A.D in Harajuku. Those wanting to enter the lottery to snag a pair of these funky kicks can register now.
adidas Originals FORUM LOW atmos “YOYOGI PARK”: ¥13,200 (Tax Included)
adidas Originals ZX 8000 atmos “YOYOGI PARK”: ¥15,400 (Tax Included)
Yoyogi Park is one of the great symbols of Tokyo, having opened to the public in 1967. The natural space is the perfect place to escape from the hustle and bustle of the crowded city, and these sneaker designs are rooted in the rich colors found with the trees and greenery each season. Adidas and atmos have collaborated plenty of times in the past, and never fail to impress with their creative releases.
These are the perfect pair of shoes to wear as you stroll through the park, standing on the edge of the always changing urban landscape of the Japanese capital. Don’t miss out!
adidasOriginals ZX 8000/FORUM LOW “YOYOGI PARK” PACK
Release Date: August 7, 2021
Lottery Registration Open Date: August 3, 2021
Where to Buy: A.T.A.D Harajuku, atmos stores, atmos online, Adidas online (excludes select shops)
Official Site: https://www.atmos-tokyo.com
Nike x atmos Release Exclusive Japanese Collection
31.May.2021 | FASHION
atmos teamed up with Nike as part of their ‘Move to Zero’ sustainability project to release a collection of Japan-exclusive colours of the Space Hippie model on Monday.
NIKE SPACE HIPPIE 01 | ¥15,400 (Tax Included)
NIKE SPACE HIPPIE 02 | ¥18,150 (Tax Included)
NIKE SPACE HIPPIE 03 | ¥21,450 (Tax Included)
OVER PRINT T-SHIRT (GUCCIMAZE) | ¥6,600 Each (Tax Included)
OVER PRINT T-SHIRT (COIN PARKING DELIVERY) | ¥6,600 (Tax Included)
OVER PRINT T-SHIRT (BOTANIZE) | ¥6,600 (Tax Included)
Free EMAKE CUSHION to the first 50 people
Space Hippie is Nike’s exploratory footwear collection inspired by life on Mars—where materials are scarce and there is no resupply mission. Created from scraps, or “space junk”, Space Hippie is the result of sustainable practices meeting radical design. The uppers are made from recycled polyester, and soles are a combination of Nike’s impact absorbing material used when making their ZoomX foam and material scraps. The plain shoebox, too, is made from recycled materials.
This new sustainable collection are upcycled designs made in collaboration with atmos, atmos pink, UNDEFEATED, BAI, and X-girl. There’s also a collection of t-shirts which are available on first-come, first-served basis to those who pick up a pair of Space Hippie sneakers. Designs were made by popular graphic artists GUCCIMAZE and COIN PARKING DELIVERY as well as the up-and-coming shop BOTANIZE.
Nike Move to Zero x atmos
Released: May 24, 2021 (Japan Only)
Product Page: https://www.atmos-tokyo.com/lp/space-hippie-lp-top
atmos Official Website: http://www.atmos-tokyo.com
Onitsuka Tiger x Doi Tung Sustainable Sneaker Collection Revealed
24.May.2021 | FASHION
Onitsuka Tiger has announced the release of a new sneaker collection in collaboration with the Doi Tung Development Project in Thailand. The collection will be released on May 24 at Onitsuka Tiger stores in Omotesando, Osaka Shinsaibashi, and Kobe, as well as the brand’s online store.
MEXICO 66 Unisex Model | ¥13,200 (Tax Included)
MEXICO 66 PARATY Unisex Model | ¥11,100 (Tax Included)
SERRANO Unsiex Model | ¥11,000 (Tax Included)
MEXICO 66 Thai Exclusive Model
Onitsuka Tiger is a Japanese sports fashion brand that combines heritage and innovation to create contemporary collections.
The Doi Tung Development Project is the leading project of Mae Fah Luang Foundation, a non-profit organisation. Onitsuka Tiger has banded together with the project to create sustainably-produced sneakers .
The Onitsuka Tiger x Doi Tung collection shines a spotlight on the traditional craftsmanship of Thailand’s craftsmen in three models: MEXICO 66, MEXICO 66 PARATY, and SERRANO. The sneaker’s designs feature hand-woven textiles inspired by traditional patterns from Thai culture. These textiles take a week to produce by hand from start to finish and are softer than fabric woven by machines. The combination of red and blue serves as a nod to Onitsuka Tiger’s signature look. The red and yellow fusion on the soles also represents the key colours of Doi Tung and Onitsuka Tiger.
The collaboration not only serves as an homage to Thai handiwork, but as an opportunity to create more jobs too. The sneakers also represent the relationship between Thailand and Japan.
Onitsuka Tiger x Doi Tung
Release Date: May 24, 2021
Available: Onitsuka Tiger Omotesando/Onitsuka Tiger Osaka Shinsaibashi/Onitsuka Tiger Kobe
Special Site: www.onitsukatiger.com/jp/ja-jp/mk/doitung
Japanese Illustrator Cotoh Tsumi Opens Exhibition in Tokyo
Japanese illustrator Cotoh Tsumi is now holding a solo exhibition of her iconic artwork at the atmos propeller street branch of Japanese sneaker select shop atmos in Tokyo. The exhibition, which is themed on girls wearing sneakers, is running until May 9.
Cotoh Tsumi became well-known for creating the visuals for the Japanese music unit YOASOBI. They also created the main visual for the atmos con Vol.8 event held last month and even released a capsule collection. Now, their “q” exhibition is being held at atmos propeller street’s Anicoremix Gallery. The subheading for the exhibition reads, “You understand surface-level cuteness, but if you say you know anything about me, you’re a liar.” The exhibition brings together illustrations from the artist’s archive.
Exclusive merchandise will also be sold such as t-shirts and posters
Cotoh Tsumi solo Exibition “q”
Running: April 28, 2021 – May 9, 2021
Where: Anicoremix Gallery (atmos propeller street)
*Prior booking is required to enter Anicoremix Gallery
Exhibition Details: https://www.anicoremixgallery.com/exhibition/cotoh-tsumi-q-2021/
atmos Official Website: http://www.atmos-tokyo.com
Japan Releases its First Virtual Sneakers AIR SMOKE 1™ Worldwide
23.April.2021 | FASHION
1SEC is a virtual reality company specialising in the development of AI and 3D virtual human technology. It has offices in both Los Angeles and Tokyo. It also owns its own digital fashion label, 1Block, from which it released Japan’s first-ever virtual sneakers, AIR SMOKE 1™, on Thursday (April 22).
Copyright © 2021 1SEC Inc. All Rights Reserved.
AIR SMOKE 1™
“These collectible virtual sneakers are inspired by the iconic silhouettes that we’ve all seen before. The rainbow color scheme is a symbol of diversity values, the unreal smoke gushing from the sole, the flowing texture and exuberance are inspired by the hippie movement of the past.”
Copyright © 2021 1SEC Inc. All Rights Reserved.
Stylish Bags and Sneakers Arrive at Camper’s Pop-Up Shop in Isetan Shinjuku
Shoe, boots, and sneaker brand Camper opened a pop-up shop at Isetan Shinjuku on Wednesday which is set to run until April 27. The shop is a collaboration with Japanese textile designer Masaru Suzuki who has provided his iconic designs to a collection of bags and sneakers that you can get your hands on. The shop also has a display designed by Suzuki.
Pop-Up Store Line-Up
HOP STEP LIFE | ¥19,800 (Tax Included)
ANIMAL BISCUIT | ¥22,000 (Tax Included)
CHARM POINT | ¥5,500 (Tax Included)
TWINS by MASARU SUZUKI (Women’s) | ¥25,300 (Tax Included)
TWINS by MASARU SUZUKI (Men’s) | ¥25,300 (Tax Included)
TWINS by MASARU SUZUKI (Kid’s) | From ¥12,100 (Tax Included)
Men’s Building – “CAMALEON 1975” Pop-Up Store
Men’s Building Pop-Up Store Original Novelty
This marks Camper’s third long-awaited collaboration with Masaru Suzuki and the first in four years, and this time the series adds shoes to the mix in addition to the popular bags. Suzuki visited Camper’s main office in Majorca, Spain, for detailed discussions on the designs.
Suzuki is set to attend the pop-up event on April 17. Customers who spend over ¥5,500 (tax included) on this day will receive a fabric swatch signed by Suzuki. Additionally, the men’s building of Isetan Shinjuku is also opening its CAMALEON 1975 pop-up shop once again selling shoes made from recycled materials from Camper. Those who spend over ¥14,300 (tax included) at this shop will receive a free eco-friendly bag made from 100% recycled nylon.
ISETAN x CAMPER Pop-Up Store
Running: April 14, 2021 – April 27, 2021
Where: Isetan Shinjuku
ISETAN x CAMPTER/Masaru Suzuku: Main Building Floors 1F & 2F
CAMALEON 1975: Men’s Building Floor B1F
Opening Hours: 10:00-20:00
Official Website: https://www.camper.com/
KEEN x Murasaki Sports Collaborate on Footwear Release
13.April.2021 | FASHION
Murasaki Sports and outdoor/footwear brand KEEN released a new limited-edition model of KEEN’s NEWPORT H²O shoes, the NEWPORTのH2, on April 10.
KEEN x Murasaki Sports Limited Edition “NEWPORT H2”
The designer for the alternative models is GRINDLODGE garage project who have captured the gorgeous ocean with the sun and trees reflected on the water surface on them. This design is created using the company’s grinder tool which makes each and every pair of shoes unique. The footwear is equipped with KEEN’s Newport H2 technology so they can be worn both in and out of the water.
Murasaki Sports is donating 10% of the proceeds made from these limited-edition models to Umi Sakura to help keep Japan’s oceans clean. Additionally, Umi Sakura, Murasaki Sports, and KEEN will begin rolling out their two-month #ACTIONFORCHANGE campaign this month in the run up to World Oceans Day which begins on June 8, 2021.
Murasaki Sports aims to teach more people engaged in sports such as surfing about importance preserving the environment through this campaign and footwear release. The brand is one supported by the youth of Japan, so the campaign hopes to pass down these messages of sustainability to young people.
KEEN x Murasaki Sports Limited Edition Newport H2
Released: April 10, 2021 (Limited Edition)
Where: Murasaki Sports
Online Store: https://bit.ly/3cJmKAR
#ACTIONFORCHANGE Instagram Campaign
Running: April 5, 2021 – June 30, 2021
Present for Participating: Special tongs that can be used for picking up trash, camping, and more
How to Participate
・Method A: Post a photo of you in action
Take a photo of you that captures making the ocean beautiful and post on Instagram with the hashtag #アクションフォーチェンジ and/or #ACTIONFORCHANGE and tag Umi Sakura @umisakura_official
・Method B: Repost the official campaign posts
Repost the posts on Umi Sakura @umisakura_official, KEEN @keen_japan, and Murasaki Sports’ @murasakisports_official, that have the hashtag #アクションフォーチェンジ on them along with the hashtag #アクションフォーチェンジ and tag Umi Sakura in your post.
*Winners will receive a DM from Umi Sakura’s official Twitter account (@umisakura_official)
Umi Sakura: https://umisakura.com/