Sanrio Set to Debut the Cutest Musical in the World, From Hello Kitty
08.August.2021 | ANIME&GAME
Are you ready to see the cutest show on Earth? Starting August 24, the From Hello Kitty musical will bring a collection of the most popular Sanrio characters to the IHI Stage Around Tokyo to perform a musical like no other. From Hello Kitty, Dear Daniel and Cinnamoroll to Pom Pom Pudding, My Melody and Little Twin Stars, it’s a full roster of adorable talent! Did we mention that the theater rotates 360 degrees?
Created to celebrate 60 years of Sanrio, the musical’s message is simple and wholesome: let’s bring the world together and all get along. The show will give the audience an insight into the character’s thoughts and histories like never before, and will feature a special version of the popular Sanrio Puroland Miracle Gift Parade, with a new story that can only be seen in this performance.
Sebastian Masuda will serve as the production’s art director, and will no doubt bring a unique brand of cuteness to the stage performance. Music producer Hyadain will be bringing plenty of pop and dance numbers, and anime fans may recognize his works: he provided tracks for shows like Nichijou and Bakuman!
The production will be directed by Yukio Ueshima, known for his work on The Prince of Tennis musicals, based on the incredibly popular sports manga of the same name. He has also worked on over 200 other stage shows, including a number of Japanese Broadway adaptations.
The IHI Stage Around Tokyo is the only theater in Asia capable of rotating 360 degrees. The circular auditorium can seat over 1,300 spectators, and is surrounded by a stage and massive screen, providing a one-of-a-kind experience that can’t be found anywhere else. For those ultra-Sanrio fans, a limited number of meet and greet events will be taking place daily, giving you the chance to take pictures with your favorite characters!
We could all use some cheering up after the events of the past year. If you can make it, be sure to check out the loveable stage performance on Earth before it closes on September 26, 2021!
Sanrio Kawaii Musical From Hello Kitty
Run Dates: August 24, 2021 – September 26, 2021
Closed on Mondays (Closed Tuesday if Monday is a national holiday.)
Venue Address: IHI Stage Around Tokyo, 6-4-25 Toyosu, Koto Ward, Tokyo
Official Site: https://www.tbs.co.jp/stagearound/fromhellokitty/
Sebastian Masuda to Open Colorful New York City Sushi Restaurant SUSHIDELIC in June 2023
Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.
“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept in New York City
Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande.
His next project will take place in New York City, where he is currently based. The restaurant will offer a completely new perspective on sushi, the most popular Japanese food in the U.S. and an integral part of the American lifestyle.
Enjoy an Immersive Kawaii Experience
The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.
Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.
Chef Hiroki Abe and Sebastian Masuda collaborated to create an unforgettable menu, fully supported by AUTEC. After moving to the United States in 2001, Abe worked as an executive chef at EN Japanese Brasserie in NYC. He now works as a private chef at corporate events and parties around the U.S. On the technical side, AUTEC, which boasts the number one share of the automatic sushi machine market in North America, is backing up the venture. The sushi is sure to be as tasty as it is kawaii!
Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC
The in-store background music is essential when cultivating an immersive experience. Music producer RAM RIDER, who created the music for KAWAII MONSTER CAFE, has written an incredible 70-minute ambient track for SUSHIDELIC. Guests can look forward to losing themselves in the adorable ambiance.
Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media
During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and
influencers visited the shop. The unparalleled ambiance, food presentation, and experience have quickly become a hot topic on social media!
Opening in SoHo, the Trendiest Neighborhood in New York City
SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.
We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.
FRUITS ZIPPER Holds First Anniversary Concert, Announce Appearance at the ‘Sayonara Nakano Sunplaza Music Festival’ in June
11.May.2023 | MUSIC
On May 4, the 7-member idol group FRUITS ZIPPER held the first Tokyo performance of their first-anniversary concert tour at Toyosu PIT.
Tickets for both the Tokyo and Osaka shows sold out immediately after they went on sale. To celebrate the first anniversary of the group’s debut, the lucky fans who were able to snag tickets came together at Toyosu PIT.
In the year since their debut, FRUITS ZIPPER has skyrocketed in popularity, performing live at several idol festivals and some of Japan’s largest fashion events, and successfully touring Tokyo, Nagoya, and Osaka. Their show at LINE CUBE SHIBUYA garnered incredible attention.
For the first anniversary concert, the stage was transformed by a special set and the member appeared in new never-before-seen costumes. They performed a total of 17 songs, and each member expressed their gratitude to their fans during the MC segments.
During the performance, it was announced that the group would perform at the Sayonara Nakano Sunplaza Music Festival on June 26. The venue, which has seen countless performances over its long history, will be demolished and replaced to commemorate its 50th anniversary. Fans are excited to see their favorite artists perform on this legendary stage, and many are curious to see how it will be transformed in the future.
FRUITS ZIPPER has also released the song Cho Medetai Song ~Konnani Shiawasede Iinokana? ~ (The Super Joyful Song ~Is It Okay to Be This Happy?~) on all major streaming services. The track was co-written by Sho Yamamoto, who wrote the group’s hit song Watashino Ichiban Kawaiitokoro, currently with over 700 million views on TikTok, and Gento Miyano, who has written songs for numerous popular artists. The super-happy pop tune has a sound reminiscent of idol tracks from the 2000s and has been a smash hit at live shows, stirring the fans into a frenzy.
<Sayonara Nakano Sunplaza Music Festival Performance Information>
Sayonara Nakano Sunplaza Music Festival
Date: June 26, 2023
Venue: Nakano Sunplaza (Tokyo)
Ticket information and additional information will be posted on the official FRUITS ZIPPER Twitter page（@FRUITS_ZIPPER）as it becomes available.
FRUITS ZIPPER New Single
Cho Medetai Song ~Konna ni Shiawase de Iinokana?~
Streaming Date: May 4, 2023
Streaming URL: https://kawaiilab.lnk.to/CSKSI
Available on all major music streaming and download sites
1. Cho Medetai Song ~Konna ni Shiawase de Iinokana?~
2. Cho Medetai Song ~Konna ni Shiawase de Iinokana?~ -Instrumental-
<FRUITS ZIPPER Tour Information>
FRUITS ZIPPER Japan Tour 2023 AUTUMN
9/3 – Zepp Namba (Osaka)
9/5 – Zepp Nagoya (Aichi)
9/8 – Zepp Fukuoka (Fukuoka)
9/10 – BLUE LIVE HIROSHIMA (Hiroshima)
9/13 – PENNY LANE24 (Hokkaido)
9/16 – KT Zepp Yokohama (Kanagawa)
ZEROTOKYO and ASOBISYSTEM Collaborate on ASOBIZA Party Event
06.April.2023 | MUSIC
ZEROTOKYO, an entertainment mecca known for heating up Tokyo nights, is teaming up with ASOBISYSTEM to create an exciting new party! ASOBIZA, named after the origin of Kabukicho, will be held on April 28.
The lineup includes music artists as well as charismatic figures at the top of their fields in fashion, beauty, and art. Transcending musical genres and generations, this night will embody ZEROTOKYO’s concept of being a true “Entertainment Junction.”
Additional performers may be announced in the future.
Tokyo Diary Map #1: Actor Ryo Ogata Recommends Relaxing Spots in Tokyo
The new Tokyo Diary Map series aims to introduce readers to awesome spots in Tokyo that they might want to visit! Each entry features locations recommended by a single artist or talent, and fans will get to not only discover new places to visit in Japan’s capital, but also get to learn more about the thoughts and feelings of these unique individuals.
The first participant in the Tokyo Diary Map series is Atsushi Ogata, a multi-talented TV personality and actor. Last year, he appeared as a beauty-concious man on Nippon TV’s DANCING SANMA PALACE, spurring a major buzz by revealing his cosmetic routine. He’s also a notable actor, having appeared in the papercraft theater company’s 7th performance Sekai ga Asa wo Shiroutomo (Though the World May Know Morning), telling the story of a man and a woman, a couple of friends, and a certain woman “until morning.”
-Tell us about your favorite spot in Tokyo!
“Daikanyama T SITE TSUTAYA. I feel like I can really relax there. I love being surrounded by my favorite fashion magazines, and no matter what magazine you pick up, they’re all so exciting and educational. That’s what I like about bookstores–you can pick up something you’re not usually interested in and learn something new. It’s the best.”この投稿をInstagramで見る
Daikanyama T SITE TSUTAYA
16-15 Sarugakucho, Shibuya-ku, Tokyo
– How do you like to spend your time at Daikanyama T SITE TSUTAYA?
“I pick up a new book, find a seat, and take my time reading. I like people-watching and checking out people’s fashion too. Also, there’s a nice café called ivy place nearby, where I can read while having a relaxing cup of coffee.”この投稿をInstagramで見る
-You studied fashion design in the United States. How did that experience influence you? How do you want to make use of that experience going forward?
“Learning about fashion at art school was very inspiring. It was also very interesting to see how people with different ethnic backgrounds dress and to see their individual personalities. For example, I saw high school students wearing backpacks instead of using school bags. I just loved seeing people’s unique fashion. It made me realize something that I still believe in to this day–that there’s nothing more beautiful than wearing what you like in your own way. I’d actually like to create my own clothing brand in the future, so I hope to put my high school fashion design studies to good use.”
–Which apparel stores do you frequent?
I always peek into Dover Street Ginza!この投稿をInstagramで見る
Dover Street Ginza
Ginza Komatsu West Building (6-9-5 Ginza, Chuo-ku, Tokyo)
-What fashion styles are you interested in lately?
“I like a lot of different genres, but lately I’ve been into chic styling, like pairing shirts and sweaters. I dream of dressing like Thom Browne. I want to try to buy at least one piece from his collection.
-You post a lot of illustrations on your Instagram. Do you usually like to draw? When do you lke to create?
“I bought an iPad to draw because I really wanted something to do something new during COVID. For me, when I plan time to draw something, it never goes well, so I tend to just draw when inspiration suddenly strikes. I have no particular style, I just draw whatever I want!”
-What inspires you as someone so expressive? What has piqued your interest lately?
“I get inspiration from a wide range of different people. It could be people walking on the street, people on the train…lately, I’ve been meeting the most inspiring and wonderful people. Listening to their stories is what inspires me the most. Fashion inspires me, humanity inspires me, people’s auras inspire me.”
-Finally, please give a message to those who are planning on coming to Japan!
“Japan is just wonderful. It’s the best. The food, the people, the scenery, all of it is incredible. Once you visit, you’ll definitely want to come back. Please come and enjoy!” (Laugh)
Hisashi Eguchi’s Illustration Exhibition “Tokyo Girlfriend” Coming to Tokyo Midtown Hibiya, New Works to be Exhibited for the First Time
08.February.2023 | SPOT
From March 14 until April 23, 2023, Tokyo Midtown Hibiya will hold Hisashi Eguchi’s Tokyo Girlfriend illustration exhibition, set to show off the artist’s unique perspectives on people and cityscapes. The exhibition will feature new illustrations of the titular girlfriend standing in the streets of Hibiya drawn especially for this exhibition, as well as various other girlfriends both large and small.
GING NANG BOYZ Kimi to Boku no Dai 3ji Taisen-teki Renai Kakumei CD Jacket (2005)
A LONG VACATION – Eiichi Ohtaki 40th Tribute Illustration (2021) ©2023 Eguchi Hisashi
Hisashi Eguchi, a manga artist and illustrator, continues to convey the charm of the city and its people by vividly depicting Tokyo and the many unique happenings within. As Tokyo Midtown Hibiya celebrates its 5th anniversary along with many other nearby businesses, the Tokyo Girlfriend exhibition of illustrations by Hisashi Eguchi is being held to celebrate.
The exhibition will feature a new painting of the mysterious girlfriend standing in the streets of Hibiya, newly created for the Tokyo Midtown Hibiya exhibition. A number of original pieces using Pantone overlay, Eguchi’s favorite painting medium in the 80s and 90s, will also be on display for the first time.
During the exhibition period, guests can enjoy autograph sessions, live sketches in which Eguchi himself will draw a portrait of selected subject on the spot, and workshops where he will teach tips on how to be a better illustrator.
Don’t miss your chance to meet one of the greatest illustrators of the modern era!
©2023 Eguchi Hisashi
Hisashi Eguchi’s Illustration Exhibition ‘Tokyo Girlfriend’
Running: March 14 – April 23, 2023
Venue: Tokyo Midtown Hibiya
FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku
Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.
FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.
◆About the FRUITS ZIPPER Valentine Pop-Up Shop
When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.
Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.
◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’
Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.
◆Member Appearance Planned on Valentine’s Day
On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!
Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).
FRUITS ZIPPER Pop-Up Shop Exclusive Goods
Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)
Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)
Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)
FRUITS ZIPPER Valentine POP-UP SHOP
Running: February 1 – February 14, 2023
Venue: Laforet Harajuku 5F MAKE THE STAGE
*Closed on February 7 and February 8
[Fruits Box Daikanyama Collaboration Goods]
Collaboration Gift Box: ¥3,500 (Tax Included)
Collaborative Lucky Grab Bag Lottery: ¥1,500 per try (Tax Included)
Check out more details about the pop-up below!
Stay up to date:
FRUITS ZIPPER Official Twitter
FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER
Date: February 3, 2023
Venue: ReNY limited
Time: Doors open 17:30 / Show starts 18:30
Contact: Sunday Folk Promotion (052-320-9100) *Open daily 12:00-18:00
Date: February 5, 2023
Venue: Nanba Hatch
Time: Doors open 16:30 / Show starts 17:30
Contact: Kyodo Information (0570-200-888)
FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜FRUITS DAY〜
Date: February 9, 2023
Venue: Shibuya WWW X
Time: Doors open 18:00 / Show starts 19:00
Contact: HOT STUFF PROMOTION (03-5720-9999) *Open weekdays 11:00-19:00
FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER 〜ZIPPER DAY〜
Date: February 10, 2023
Venue: Shibuya WWW X
Time: Doors open 17:30 / Show starts 18:30
Contact: HOT STUFF PROMOTION (03-5720-9999) *Open weekdays 11:00-19:00
FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER -TOUR FINAL –
Date: February 12, 2023
Venue: LINE CUBE SHIBUYA
Time: Doors open 17:00 / Show starts 18:00
Contact: Sunrise Promotion Tokyo (0570-00-3777) *Open weekdays 12:00-15:00
Buy tickets for all shows here: https://l-tike.com/artist/000000000899959/
Macaroni Empitsu 10th Anniversary Exhibition Makes Triumphant Return to Tokyo
Fans of the pop rock band Macaroni Empitsu will want to head to Tokyo from February 17 to March 6, 2023 to enjoy a newly-reworked 10th-anniversary exhibition. Guests are invited to look through various macaroni holes around the exhibition hall to catch glimpses of some curious and rare items only on display for a limited time.
After being held at several locations around Japan, the exhibition will return to Ikebukuro PARCO in Tokyo next month.
Items appearing in the Macaroni Empitsu 10th Anniversary Book -Macaroni Kuronikuru- will be on display, and a short film titled Aspirations will be screened following its premiere in Shibuya.
Graphic designer Shun Sasaki served as the art director for the exhibition.
Fans won’t want to miss out on the exhibition’s original merchandise featuring key visuals and lyrics from the band. Come get a glimpse at the history and personal lives of Macaroni Empitsu’s members while you can!
[Comment from Vocalist Hattori]
“Macaroni Empitsu’s exhibition is making a triumphant return to Tokyo! New content has been added this time around, so be sure to come fall into the macaroni hole!”
Macaroni Empitsu 10th Anniversary Exhibition in Tokyo
Running: February 17 – March 6, 2023
Venue: Ikebukuro PARCO 7F / PARCO FACTORY
Hours: 11:00 – 21:00 *Admission permitted up to 30 minutes prior to closing
*Closing at 18:00 on March 6
Admission: ¥500 (Tax Included) *Reservations required. For more information, check parco.art.
*Free for preschool children
*Event details are subject to change without notice.
*Hours of operation are subject to change.
<Touring Exhibition Information>
Umeda LOFT 4F Event Space
Running: January 13 – February 5, 2023
wheel of life EP
Release Date: March 8, 2023
wheel of life EP Special Site: https://macaroniempitsu-wheeloflife.com/
TALTO Night 2023
March 3, 2023 / Zepp Haneda
Performers: SAKANAMON / Macaroni Empitsu / Yayuyo / WON
*Opening act planned
Official Site: http://macaroniempitsu.com/
Atarashii Gakko! to Perform Solo at Zepp Venues in Tokyo and Osaka in Spring 2023
16.January.2023 | MUSIC
Atarashii Gakko! will hold solo concerts at Zepp venues in Tokyo and Osaka in April and May of 2023.
These performances will be held almost a year after the girls held their solo concert at Zepp DiverCity in Tokyo last May. This year’s events will be held at Zepp Osaka Bayside on April 30 and Zepp Shinjuku in Tokyo on May 2.
ATARASHII GAKKO! – HANAKO (Official Music Video)
ATARASHII GAKKO! – Pineapple Kryptonite (Official Music Video)
Atarashii Gakko! at Tokyo & Osaka Zepp
-We’re working on some amazing new songs and we’re dying for everyone to see our newest evolution (Tentative title)-
April 30, 2023 – Zepp Osaka Bayside
May 2, 2023 – Zepp Shinjuku (Tokyo)
Fan’s Presale Tickets (Starting January 1)
Tokyo Bay Night Cruise Collaborates with Hatsune Miku for Four Days Only Starting February 2023
05.January.2023 | SPOT
For four days only starting in February 2023, fans of Hatsune Miku will want to take an incredible night cruise around Tokyo Bay. The virtual singer will collaborate with the popular Tokyo Bay Night Cruise which travels between Yokohama and Tokyo. The event will include special tickets, exclusive bonuses for guests, collaborative goods, and onboard decorations. Collaborative goods will be available to purchase on the ship or from the Shimapochi online store.
Dates: February 19, February 26, March 5, March 12
Night Cruise Itinerary:
Osanbashi, Yokohama / Check-in 16:00-18:00
Osanbashi, Yokohama / Departure 18:10, Enjoy the night view from the ship
Takeshiba Wharf, Tokyo / Arrival 19:45
*Guests will be led by a special MC narrating the night scenery. Snacks and drinks will be available for purchase.
Special Ticket Fare:
Adults ¥2,000 / Children ¥1,500 (Includes consumption tax and fuel price adjusted for inflation)
[Includes Hatsune Miku Collaboration Sticker and Postcard (6 varieties, random)]
Special tickets featuring Hatsune Miku will only be available to those reserving their spot online. Reservations can be made two months prior to the boarding date. Space is extremely limited, so grab a spot while you can!
Those not interested in bonuses can also enjoy a night cruise during this period, with adult tickets costing ¥1,000 and children’s tickets costing ¥500. More details will be released at a later date.
Hatsune Miku x Tokyo Bay Night Cruise
Dates: February 19, February 26, March 5, March 12
Chiikawa and Sanrio Characters Collaborate for Special Merch Collection
19.November.2022 | FASHION
A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24 and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.
Goods at a Glance
This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?
Available at Sanrio stores, Sanrio corners in department stores, etc. (*Products are not carried at all locations.)
Release Date: November 25, 2022
Sanrio Online Shop
Available: November 24 at 10:00
Rakuten Marketplace: https://www.rakuten.co.jp/sanrio/
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/sanrio/
Official Site: https://www.sanrio.co.jp/
Sanrio Virtual Festival 2023 in Sanrio Puroland to Bring Fans Into the Metaverse
The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.
A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.
The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!
Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland
・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!
・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!
・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.
・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)
The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.
Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day
A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day.
The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt.
17 Artists Announced (So Far) to Perform During Virtual Music Festival!
Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)
Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.
Free areas will be open to the public. More details and ticket information is available on the official website.
SANRIO Virtual Festival 2023 in Sanrio Puroland
Running: January 13 – January 22, 2023
Venue: Virtual Sanrio Puroland
Official Site: https://v-fes.sanrio.co.jp
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii to Open at Hokkaido Museum of Modern Art in February 2023
The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online.
“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody.
This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”
The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website.
60th Anniversary Sanrio Exhibition: The Beginning of Kawaii
Running: February 11 – April 2, 2023
Hours: 9:30 – 17:00 (Last entry at 16:30)
Venue: Hokkaido Museum of Modern Art (17-chome Kita 1 Jonishi, Chuo-ku, Sapporo, Hokkaido)
Official Site: https://stv.jp/event/sanrio