Winning Group of SKY-HI Audition BE:FIRST Releases Pre-Debut Track

19.August.2021 | MUSIC

BE:FIRST, the 7-member boy’s group created from winners of SKY-HI’s 6-month “THE FIRST” audition, has released their pre-debut song titled Shining One. Initially, the song was performed at the final screening of the audition process. 


The group is made up of members SOTA, SHUNTO, MANATO, RYUHEI, JUNON, RYOKI and LEO. Hip-hop group m-flo’s ☆Taku Takahashi, who initially produced the track, added some finishing touches to this official release. 


The BE:FIRST version of Shining One hit #1 on iTunes, LINE Music, Rakuten Music, AWA’s trending list, mora, and mu-mo. The group credits the success of the track to a blend of incredible quality, creativity, and artistry. 


The BE:FIRST version of the track and an accompanying music video were released on August 16. Performed against a white backdrop, the members perform impeccably, and the video has been a hot topic on social media since its release. Following their final audition, the members were tasked with learning a new dance in only 30 minutes, after which they were immediately filmed performing on stage. If you pay attention, you can see bits and pieces of this incredible choreography!



BE:FIRST Shining One Music Video


What do you think of this new group? 





  • Fashion and Art Inspired Anime Series ‘Artiswitch’ Inspires More Music Videos

    31.March.2022 | ANIME&GAME / FOOD / MUSIC

    Artiswitch, a collaborative anime series made by SUNRISE (Mobile Suit Gundam, Love Live!) and ASOBISYSTEM, Kyary Pamyu Pamyu’s agency, premiered on YouTube on May 28, 2021. The show, based in Harajuku, has featured a wide range of content pulling from fashion, art, and music trends. A number of now-popular artists and creators were also responsible for contributing to each episode, in February, a new music video series related to the series premiered on YouTube! Three new videos are scheduled to premiere in April.


    Uncolor is a collaboration between ASA Wu, a trilingual singer from Taiwan with an adorable image, and NANCY SNAKE, an illustrator known for her psychedelic pop worldview that combines realism and romanticism.


    Paint was created by KIHOW, an artist who is also the vocalist of the music group MYTH & ROID, and Anzu, an up-and-coming female illustrator who also won the Pixiv High School Illustration Contest 2020 CLIP STUDIO PAINT Award.


    The song Sticky was composed by trackmaker KOTONOHOUSE and written and performed by Moeno Chiyuki, who is very active on social media. The two teamed up with illustrator Nah, who has a very unique view of women and who uses color in a way that no other artist does.


    The next three music videos will pop up during the month of April, with Uncolor releasing on April 1 at 20:00.


    Part 2: Participating Artists

    #04 – Uncolor / Premiering April 1 at 20:00
    Music: ASA Wu / Illustrator: NANCY SNAKE

    #05 – Paint / Premiering April 15 at 20:00
    Music: KIHOW / Illustrator: Anzu

    #06 – Sticky / Premiering April 29 at 20:00
    Music: KOTONOHOUSE & Moeno Chiyuki / Illustrator: Nah


    ©️SUNRISE/Artiswitch Project

  • KATE, Illustrator Mai Yoneyama, and Music Artist EVE Release Collaborative Music Video

    28.March.2022 | FASHION / MUSIC

    On March 19, the makeup brand KATE launched the Yoku Collection in limited quantities, featuring a total of six vivid and glittery products. To commemorate the launch, a new song titled YOKU written and performed by singer-songwriter Eve has been released as the collection’s inspiration song! The original music video is now available to watch on Eve’s official YouTube channel.


    KATE Yoku Collection – ‘The Power of Makeup’ (30-second version)


    KATE Yoku Collection – ‘The Power of Makeup’ (15-second version)



    The music video was animated by illustrator Mai Yoneyama, who also provided the package designs for the Yoku collection. “I focused on the colors and effects to show how these products can transform a person’s monochromatic daily life into something more exciting once their desires (yoku) are unleashed,” Yoneyama commented.


    The newest collection from KATE is being advertised all over Japan, with the newest music video highjacking the massive TV screen in Shibuya. Original LINE stickers featuring the characters from the video are also available now!


    Mai Yoneyama

    Q. This music video’s storyline focuses on freely expressing your desires and becoming exactly who you want to be. With this in mind, is there anything in particular that you focused on during production?

    A. The theme of this collection is ‘desire,’ and I wanted to express this common facet of life through different colors and effects. I was really particular about the composition–I focused on the colors and effects to show how these products can transform a person’s monochromatic daily life into something more exciting once their desires (yoku) are unleashed. I used a lot of slow-motion animation as well, so that people could really see the finer details.


    Q. The theme of this collection is ‘desire.’ What’s something you desire lately?
    A. I always have a desire to express how I feel in a way that completely satisfies me. Oh, also, I really want to travel.


    Q. What’s your favorite product from the new collection? Who would you recommend these new products to?
    A. The multi-diamond glitter was really unexpected. I’d never used it before, but it’s exactly what I always hear about cosmetics–once I put it on, I just felt so uplifted! I’d really love to give it to my family and friends who have supported me on this project and loved my work.


    Q. This is your second time collaborating with Eve. What’s your impression of his work?
    A. I was happy to bounce ideas and thoughts off of him. He wrote the music after seeing the illustrations I made, and I listened to his music while I drew the storyboards. I think the two of us were able to create something incredibly true to the theme and we expressed exactly what we wanted to express. I’ve always loved Eve’s sensibility and I’ve listened to his music for a long time, but this collab let me see a different side to him. He becomes more incredible every single day.


    Q. You wrote YOKU to represent the new collection from KATE. What did you focus on while creating the track?
    A. I have a tendency to make really powerful songs that turn up the passion to 120%, so I wanted to tone that intensity back this time. I want the listener to feel like they’re floating when they hear it.

    Q. How did you come up with the lyrics? What was your inspiration?
    A. The title of the song means ‘desire,’ and it made me think about what that really means. In this world with no right answers, I want everyone to develop their own unique style. I want these lyrics to inspire people to follow their own desires without being influenced by the opinions of others. It’s a chance to face yourself and love yourself in your own way.

    Q. The theme of this collection is ‘desire.’ What’s something you desire lately?
    A. I always want to eat sweets. Lately, all I desire are strawberries.

    Q. This is your second time collaborating with Mai Yoneyama. What’s your impression of her work?
    A. Yoneyama’s illustrations are incredibly appealing. I love her character’s expressions, the delicate texture of their hair, the strength they exhibit–everything. This video has so many scenes of makeup being applied and close-up shots, all of which pulled me into the music video’s world. I hope everyone enjoys the video and the song together!

  • Ai Higuchi Releases Music Video for Attack on Titan Ending Theme ‘Akuma no Ko’

    07.March.2022 | ANIME&GAME / MUSIC

    Singer-songwriter Ai Higuchi has released the music video for the song Akuma no Ko, which serves as the ending theme for Attack on Titan The Final Season Part 2.


    The track has already gained massive popularity worldwide and has been streamed over 35 million times in just over one month. Akuma no Ko reached the top spot on the Apple Music J-Pop Ranking in 109 countries including Germany, France, Italy, and Korea. It was in the top 10 in 126 other countries. It ranked #1 on the Spotify Viral Top 50 in Indonesia, Taiwan, Hong Kong, Malaysia, Singapore, and Vietnam.  The anime version of the music video has already received over 10 million views.


    The video was filmed on a windy island and has an exotic atmosphere that doesn’t quite feel Japanese.


    Akuma no Ko – Ai Higuchi (Attack on Titan The Final Season Part 2 ED Theme)


    ©諫山創・講談社/「進撃の巨人」The Final Season製作委員会

  • SiM Releases Music Video for Attack on Titan OP Theme ‘The Rumbling’

    07.March.2022 | ANIME&GAME / MUSIC

    The music video for The Rumbling, the opening theme song for Attack on Titan The Final Season Part 2, premiered on YouTube on March 2, 2022.

    Performed in front of a green screen with incredibly detailed CG imagery overlaid with the band, the series’ story plays out alongside this hard rock track. The video also includes a ton of shots from impossible camera angles caught by using volumetrics.


    Along with INNI VISION, who has produced many of SiM’s music videos in the past, the production team for this release also included Taiyo Yamamoto and Naohiro Yako. Ryoji Sekimoto from Crypton Future Media and Kota Morie from MORIE INC also participated. During the video’s premiere on YouTube, the four members of SiM appeared in the chat guerrilla-style, shocking fans.


    The Rumbling – SiM (Music Video)

    An official interview has been posted to a special website made especially for the song. The interview has been translated into English, Portuguese, Indonesian, French, Spanish, and German.


    XR Live will be held in the summer of 2022, and a special event site has been opened. Check it outt!

    The latest technology that converts real people and places into 3D digital data and reproduces them in HD.


    ©諫山創・講談社/「進撃の巨人」The Final Season製作委員会
    ©2022 PONY CANYON INC.

  • Music Video for ‘Reconnect,’ Sampling Sounds from Pokemon Red and Green, Released

    04.March.2022 | ANIME&GAME / MUSIC

    On Pokemon Day, February 27, 2021, the music program P25 Music was launched with ‘P25 Music Presents: Post Malone Virtual Concert Experience.’ In October 2021, ‘Pokemon 25: The Album’ was released featuring top musical artists from around the world celebrating the anniversary of the beloved series, and the following month saw two tracks, Reconnect and Grown, released by Yaffle. Reconnect, sung in English by Daichi Yamamoto and AAAMYYY, samples sounds from Pokemon games, including the opening music for Pokemon Red and Green.


    As Pokemon continues to celebrate 25 successful years, the music video for Reconnect was been released on the Pokemon YouTube channel.


    Pokémon 25 / Reconnect – Yaffle feat. Daichi Yamamoto & AAAMYYY


    The music video takes place in a nostalgic candy shop filled with neon lights, with plenty of catchy dance sequences and everyone’s favorite Pokemon grooving along with the music in CG. TAKAHIRO was in charge of the choreography, having previously choreographed for Keyakizaka46 and Sekai no Owari. 


    ©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.


  • Kuhaku Gokko Releases Music Video for Platinum End ED Theme ‘Last Straw’

    15.February.2022 | ANIME&GAME / MUSIC

    The music video for Last Straw by Kuhaku Gokko was posted to YouTube on February 9. The ending theme song for the anime series Platinum End will be officially released on February 16, 2022.

    Platinum End was based on the manga series written by Tsugumi Ohba and illustrated by Takeshi Obata, the team behind Death Note and Bakuman. The second season began in January 2022 and will come to an exciting conclusion in March! The song Last Straw was inspired by the problem ‘the straw that broke the camel’s back,’ while the music video portrays the struggle between life and death.

    The music video stars Shino, a young actress attracting attention through her work in movies and social media.


    Last Straw – Kuhaku Gokko (Music Video)


    Comment from Vocalist Setsuko

    Last Straw was inspired by themes of life and death, but it was created in a more ambiguous way, emphasizing the balance between the two. We had a lot of conversations about how to express it visually. With Shino as the protagonist, I think the production team was able to create something beautiful–the tension of chasing after shadows, of not knowing whether you are alive or dead.

    I hope that you can feel the danger of what might happen by applying force as the title Last Straw implies.



  • Music Video for Ayaka’s New Song ‘The Notebook’ Released, Features Yu Suzunoki

    13.February.2022 | MUSIC

    Ayaka, who released her sixth original album ‘LOVE CYCLE’ on February 1, 2022, has unveiled the music video for The Notebook. The original concept for the video was written by Yu Suzunoki, the creator of the popular medical manga Stork. The idea came to fruition with the help of director Munetoshi Mukai.


    The music video feels like a drama and stars Aoi Nakamura in the lead role of Masaya. The role of Koharu, his wife, was played by Ayaka Konno, a model for non-no who has become incredibly popular among teens and 20-somethings. Masaya and Koharu meet and live happily together, but sudden hardship threatens to tear them apart. This video tells the story about eternal feelings for loved ones and family.


    A short movie will be released in the near future, so keep an eye out for more.


    Ayaka – The Notebook Music Video


    Comment from Ayaka

    Life is shorter and more fragile than we think, which is why it’s so precious and beautiful.

    I wrote The Notebook with the hope of creating a song that will inspire people to remember the most important moments and events in our daily lives.

    Suzunoki-san and Mukai-san listened to the music and wrote the script. 

    The music video depicts the beauty and sadness of those encounters that feel eternal, and the happiness that comes from having a partner that you can share the ups and downs of life with–someone that you can show your weakness to.

    Please enjoy it.

    Comment from Yu Suzunoki (Original Plan, Scenario Writer)

    I would be the happiest man alive if I could tell my loved ones ‘thank you’ with Ayaka’s unfathomably gentle voice.

  • BE:FIRST Song ‘Bye-Good-Bye’ Becomes Theme Song for Drama Series, Visuals Released

    11.February.2022 | MUSIC

    BE:FIRST just released a new song, Bye-Good-Bye. Not only is the song an instant hit–it has been chosen as the theme song for the morning drama series Sayonara no Sono Mae ni (Before I Say Goodbye). The series will air for 23 episodes from March 1 to March 23 during the ZIP morning program on Nippon TV. 


    A new pastel-toned visual featuring the members has also been released.


    The morning drama tells the story of a meteor headed towards Earth, and of five people’s last days. The show will switch perspectives in each episode Monday through Friday. Each morning, viewers will be greeted with eight minutes of joy and sadness that will surely make an impact. Bye-Good-Bye is packed with BE:FIRST charm and is the perfect way to start the series.


    BE:FIRST Member Comments


    Farewells and partings always happen for a reason, and even if they feel negative in the moment, these meaningful goodbyes are positive and meaningful. This song promises that things will be even more wonderful when we meet again.



    I feel like this song is the brightest of the BE:FIRST songs released so far. It’s catchy, and the lyrics can encourage and inspire anyone and everyone. This is also our first theme song, so I hope that people will enjoy the story and song together!



    I’ve been so excited for this song to be released. Our story and our origin from THE FIRST will never change. The ‘Goodbye’ in the title can feel like a sad word, but we wanted to take all of our emotions from our auditions and everyday life and inject them into this track. This is not goodbye–it’s a fresh start.



    Bye-Good-Bye is a song that tells us that while there are many ways to say goodbye, our goodbye is a positive thing. It means a new start. That’s what BE:FIRST is all about; trying new things. I hope everyone who listens to this song will understand the depth of the word ‘goodbye.’ 



    The song Bye-Good-Bye expresses the positive side of the word ‘goodbye.’ It tells you to say goodbye to your dreams, but only for a moment–as you grow and change, you’ll be able to reach those dreams more easily. Please listen to it!



    While the title may sound sad, this is a positive song. We may travel different paths in the future, but when we meet again after reaching our goals and achieving our dreams, we’ll be happier than ever before. I’m sure that there are parts of the drama that can be linked to our music, and I hope that this song will make the show more emotional for the viewers!



    I’m very happy that this song was chosen as the theme to this drama series. This song is about the goodbyes we all experience. While they are sad, they are also full of gratitude and memories. It’s a positive song that will help you start the day on a high note, so please listen as much as you can!

  • BE:FIRST Releases ‘Brave Generation’ from 2nd Single, Track Ranks #1 on Music Charts

    03.February.2022 | MUSIC

    Boy band BE:FIRST has announced the track Brave Generation to massive fanfare, with the song already taking the top spot on the iTunes General Song Ranking, the LINE MUSIC Real-Time Song Top 100, and the Amazon Digital New Music Ranking. 

    The alternative track produced by KM features distorted guitar riffs and plenty of synths. BE:FIRST intends this to be an emotional fight song that aims to inspire younger generations to overcome the many struggles born during this pandemic era.

    Brave Generation
    will serve as the theme song for ‘JFL presents FOR THE NEXT 2022,’ a joint project by JFL-affiliated radio stations from five cities across Japan (FM NORTH WAVE/J-WAVE/ZIP-FM/FM802/CROSS FM).



    Brave Generation – BE:FIRST Lyric Video

  • Trilingual Singer MeiMei and MIYAVI Release New Song, Music Video

    02.February.2022 | MUSIC

    18-year-old trilingual singer MeiMei has released a new track, ‘Strangers feat. MIYAVI,’ in which the popular Japanese performer takes on the role of a samurai guitarist in the music video.


    The killer tune blends MIYAVI’s shredding guitar and MeiMei’s strong yet fragile vocals. Curiously, MIYAVI accepted a direct offer from musical newcomer MeiMei to participate, and this song came to fruition. 


    The music video was created by MeiMei, who speaks Chinese, Japanese, and English, and MIYAVI, a world-renowned guitarist. Sayaka Nakane, a LA and Tokyo-based video creator, served as director. The video itself portrays how young people will shape the future as they deal with anonymous ‘unknown adults’ who hit them with cruel words both online and in real life. 


    Strangers feat. MIYAVI


    MeiMei was selected to participate in the ‘Tokyo Tower Red Light-Up 2022’ diplomatic event and has served as a link between China and Japan. With the Beijing Olympics approaching, the artist is sure to find more work!


    With diversity and borderlessness at the heart of her music, MeiMei aims to make music that transcends gender, age, or nationality. Listening to her voice, it’s hard to believe that she’s still a teenager!


    Comment from MeiMei

    During my time spent in both China and the US, I listened to MIYAVI’s music and saw his videos. I was a huge fan. It’s a miracle and an honor for me, a new artist, to be able to work with him. I still can’t believe it’s real. I’m too happy!


    I learned so many things from MIYAVI, and he really inspired me. I want to become a better artist because of him. He gave me a lot of friendly advice and he feels like a big brother I can rely on. I hope that this song will inspire and give courage to those who are going through tough times. Everyone should be confident and live their life how they want. Please enjoy the song!


    Hope everyone will love this song and support it, Let’s rock the world!!


    Comment from MIYAVI

    Music can connect people across borders, across race, and across language. 

    Age and career are completely irrelevant. 

    I hope that Mei’s fragile, beautiful, and supple voice will reach as many people as possible. I’m so happy and honored to be able to support her. 

    The world is going through a difficult time, and I hope that this kind of music can connect people as we all make our way through it to a brighter future.

    Let’s go Mei, let’s rock the world!!

  • Ai Higuchi Releases Special Anime Music Video of Attack on Titan Ending Song

    01.February.2022 | ANIME&GAME / MUSIC

    Ai Higuchi has released a special promotional video for her song Akuma no Ko, which currently serves as the ending theme for Attack on Titan The Final Season Part 2.


    The new animated music video features clips from the series which began airing in 2013. 


    Akuma no Ko – Ai Higuchi Anime Special Ver.

    Upon release on January 10, Akuma no Ko reached the top spot on the Apple Music J-Pop Ranking in 66 countries including Germany, France, Italy, and Korea. It was in the top 10 in 41 other countries.

    Higuchi will release her new album ‘Saiaku Saiai’ on March 2. The artist will also perform live in Osaka and Tokyo in March to commemorate the album’s release.


    Attack on Titan The Final Season Part 2 airs Sundays at 24:05 on NHK General. It’s also streaming on a number of subscription services. 


    ©諫山創・講談社/「進撃の巨人」The Final Season製作委員会

  • Vocaloid Producer Hifumi Releases Music Video for New Song ‘Yoiyami’

    31.January.2022 | MUSIC

    Vocaloid producer Hifumi has been posting incredible tracks on YouTube and Niconico for years. With over 16 million YouTube views, the artist released a new song Yoiyami on January 23. A music video has also been uploaded!



    Yoiyami is a ballad about the importance of continuing to find a way to live through despair. In the past, Hifumi has stated a desire to create songs that “express dirty and difficult feelings with beautiful words.” The illustrations seen in the music video and on the jacket cover were provided by Mariyasu. 


    Message from Hifumi

    “This song’s theme is the difficulty of living. Although I thought my life had been lived cautiously, when I look back, I can see so many stumbling blocks. I want to live a proper life, one with my feet firmly on the ground, but my steps are so clumsy.

    Driven by vague anxiety about the future, it can sometimes feel that it will be too difficult to make it through tough times. 

    I’m sure it’s not uncommon for people to feel depressed and disgusted with themselves. 

    Even so, I think it’s incredibly important to live for the moment, even if that means getting drunk on small daily pleasures or exaggerated dreams.

    Mariyasu’s brilliant illustrations of a sad woman surrounded by flowers has a warm and gentle feel, so I hope everyone enjoys it! In these times of uncertainty and anxiety, I hope that my message will lighten the hearts of those who listen to this song.”

    Message from Mariyasu

    “I was so happy to help illustrate this wonderful song. 

    I couldn’t help but bob my head as I drew, listening repeatedly to this dark yet warm track.”