Sanrio 60th Anniversary Event Reveals Collaboration Cafe Menu

02.September.2021 | ANIME&GAME / SPOT

One of the most popular franchises to come out of Japan is celebrating a massive milestone! The Sanrio Exhibition: 60 Years of Kawaii Culture in Japan will be held on the 52nd floor of the Roppongi Hills Mori Tower starting September 17. The event will feature over 800 unique character products, the largest number in Sanrio history, and will allow guests to experience the charm and wonder of one of the most well-known parts of Japan’s ‘kawaii’ culture.

 

Special light effects have been added to the ‘Godfather of Kawaii’ Masuda Sebastian’s unique entrance art, titled “Unforgettable Tower.” Singer and actor Aoi Shouta acts as the audio guide for the exhibition.

Comment from Aoi Shouta / Audio Guide

 

“I’m excited to experience the history of Sanrio together with you as the audio guide for the exhibition. I’m also incredibly honored to be a part of this project, since I’ve been a fan of Sanrio for as long as I can remember. Please enjoy this time with your favorite characters!”

Comment from Sebastian Masuda / Designer of the “Unforgettable Tower” 

 

“Sanrio characters and goods exist in a far corner of everyone’s memories. For a long time, this was specifically a Japanese feeling. Now, it’s true of people all over the world. Memory is an odd thing. It can be fuzzy, and difficult to capture. However, sometimes the nostalgia and feelings remain, and I’ve captured this strange balance in the ‘Unforgettable Tower.’ The Sanrio exhibition is a journey to undertake along with your own memories. I invite you to let your thoughts wander as you gaze at this work of art, and pass through the entrance gate of the exhibition.”

 

Collaboration Menu & Photo Spot

Left: My Melody Curry with Winter Vegetables and Pork Cutlet: ¥1,580 / Middle: Pochakko’s Pumpkin Stew: ¥1,520 / Right: Hello Kitty’s Whole Apple Waffle: ¥1,380

Left: Pochacco’s Hot Strawberry Milk: ¥1,050 / Middle: Pom Pom Pudding in a Pudding Shake: ¥1,080 / Right: Cinnamoroll’s Balloon Trip: ¥1,100

 

The restaurant and cafe THE SUN AND MOON is located on the same floor as the exhibition, so be sure to get these delicious treats when you visit!

Left: Halloween, September 17 – October 31 / Middle: Christmas, November 1 – December 20 / Right: Anniversary, December 27 – January 10

 

Seasonal afternoon tea will be available during each special event period.

 

Restaurant Photo Spot Image

*画像はイメージです
© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

 

The walls of this red retro restaurant are covered with images of popular characters, making it the perfect place to snap some commemorative photos. Each photo spot will change depending on the holiday season, so don’t miss the Halloween, Christmas, and Anniversary backgrounds!

 

Original Merchandise

Left: Square Acrylic Keychain: ¥1,210 (4 designs) / Middle: Triple Acrylic Keychain: ¥1,210 (4 designs) / Right: Bag: ¥1,650 (4 designs)

 

Guests can grab over 100 original items, with both modern and vintage designs.

 

 

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    TEXT:Natalie(MOSHI MOSHI NIPPON)

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    Colorful Rebellion -Seventh Nightmare-

    Kanda Myojin Shrine

     

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    Colorful Rebellion -WORLD TIME CLOCK-

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    Saki Ashizawa

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    A new collection of goods featuring Sakura Kinomoto and popular Sanrio characters is here! The collection features everyone’s favorite magical girl combined with beloved characters such as Hello Kitty, My Melody Pompompurin, Cinnamoroll, and Kuromi. 

     

    The Cardcaptor Sakura manga series was serialized from 1996 until 2000 in the monthly girls’ manga magazine Nakayoshi. In 2016, a new version of the series was released titled Cardcaptor Sakura: Clear Card and the magical girl series is celebrating its 25th anniversary in 2021. An anime series aired from 1998 to 2000, with a Clear Card adaptation airing in 2018. 

     

    Costume Design

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    Sanrio Store Designs

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    Special Rubber Mascot Keychains

     

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    (c)Yakan Nabeya

    (c)Yakan Nabeya

     

     

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    The latest information about the project will be released on pixivFANBOX, along with new creator content and behind-the-scenes stories. Don’t miss it!

     

    Synopsis

    One day, a group of nursery school students and their teacher, Yuu, go on a field trip to Sanrio Puroland. Suddenly, they are swept away into a deserted amusement park called ‘Yuuropia.’ 

    Froggy Egg, a mysterious creature from this strange world, explains that by completing the attractions in the park, the children can return to their world…

  • Sebastian Masuda Kawaii Exhibition to be Held at 1,300-Year-Old Kanda Myojin Shrine

    16.November.2021 | FASHION / SPOT

    Sebastian Masuda, the Godfather of Kawaii, is bringing his ‘Yes, Kawaii is Art’ exhibition to Tokyo. If that isn’t cool enough, the event will be held from December 4 until December 12, 2021, at the 1,300-year-old Kanda Myojin Shrine, known as one of the most important shrines during the Edo period. 

     

    Kanda Myojin, the Tokyo Venue

    Work at ‘Yes, Kawaii is Art’ Venue in Osaka

    Related Event, 6%DOKIDOKI Fashion Show

     

     

    Originally scheduled to arrive in Tokyo in September, the exhibition was postponed due to the state of the COVID-19 pandemic. Kanda Myojin is known as the site of the Kanda Festival, one of the three major Shinto festivals in Tokyo started by Tokugawa Ieyasu in 1600. The shrine is very close to Akihabara, and has become a place for technophiles to pray for their electronics!

     

    Sebastian Masuda is known as the Godfather of Kawaii, and his colorful and crazy art is known around the world. In 2020, Masuda asked a number of questions to fans of Japanese pop culture around the world–what is Kawaii? Why does Kawaii cross borders, generations, and gender? This new exhibition tries to find an answer to those questions while bringing some joy and excitement to the local community. 

     

    Osaka’s City of Art Kitakagaya has hosted Masuda’s exhibition since October 30, with his works spread out across three different venues. These will be open until November 30, 2021. 

     

    Additionally, on November 13, a street fashion show by Masuda’s popular Harajuku fashion brand 6%DOKIDOKI will be held at the third venue. The brand turns 26 this year. 

  • SHIBUYA109 Taken Over by Sanrio’s Popular Character Kuromi

    09.November.2021 | FASHION / SPOT

    Kuromi is taking over the fashion headquarters of Japan! The #WorldKuromificationProject x SHIBUYA109 Autumn Campaign featuring My Melody’s punk rival is currently underway until November 21, 2021!

     

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    Kuromi Pop-up Shop: Let the #WorldKuromification Process Begin!

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    Mask Case

    Decorations

    Sculpture

    Kuromi came up with the #WorldKuromificationProject to inspire people to become their best possible selves. It’s also a way to create more ‘Kuromies’: what Kuromi calls her fans. SHIBUYA109, a hotspot for trending fashion and new styles, is the perfect spot for the character to help people find themselves through fashion and pop culture. 

     

    During the event period, the famous building will be decorated from top to bottom in Kuromi swag, and original collaboration goods with popular brands will be available for pre-sale. A pop-up store will be selling unique Kuromi items, so don’t miss out on these before they disappear! A campaign will also be held to give away tickets to Sanrio Puroland, and visitors will discover plenty of photo spots and other surprises as they explore SHIBUYA109. 

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