‘Rilakkuma & Sumikko Gurashi Festival’ Photo Event Starting in Sapporo
The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.
After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event!
October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Korilakkuma and Tokage
October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Chairokoguma and Neko
Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)
Don’t miss out on this limited time opportunity!
‘Rilakkuma & Sumikko Gurashi Festival’ Sapporo
Duration: September 17 ~ November 28, 2021
Closures: Every Thursday (excluding September 23)
Weekdays: 13:00 ~ 17:00(September 17 opening hours 10:00 ~ 17:00）
Weekends, Holidays: 10:00 ~ 17:00 ※Admissions close at 16:30
Location: Sapporo Factory San Jō-kan 3F
Address: 4-chome, Kita 2 Johigashi, Chuo Ward, Sapporo
Ticket/Event Information: https://www.ntv.co.jp/rilakkuma-and-sumikko-fest/
Official Twitter: https://twitter.com/rk_sumikko_fest (@rk_sumikko_fest)
Commemorative Photo Spot Location: Sapporo Factory Event Space
Lottery Appilcation Period: September 1 ~ September 26 at 23:59
Details & Application Info: http://www.stv.jp/event/rilakkuma-and-sumikko-fest/photo.html
Tokyo Daijingu Shrine in Iidabashi Offering Rilakkuma Themed Ema Plaques
The popular character Rilakkuma was recently appointed as the tourism ambassador for Chiyoda City in Tokyo. To commemorate this lofty position, Tokyo Daijingu Shrine will begin offering Ema decorated with Rilakkuma starting December 1, 2021. Ema are small wooden plaques found at shrines, and visitors can write their wishes or prayers on them before hanging them up for the Gods to receive them.
Tokyo Daijingu was built in the early Meiji period so that residents of Tokyo could worship the many deities enshrined at the Grand Shrine of Ise from afar. Originally built in Hibiya, the shrine was moved to Iidabashi in 1928 after the Kanto Earthquake.
Rilakkuma became the tourism ambassador for Chiyoda in August and aims to convey the many charms of the area to as many people as possible. These Ema feature an original Rilakkuma design along with the crest of Tokyo Daijingu.
Tokyo Daijingu Shrine Rilakkuma Ema
Available: December 1 *Only available while Rilakkuma is Tourism Ambassador.
Official Site: http://www.tokyodaijingu.or.jp/
BUMP OF CHICKEN Release Extended Music Video for New Song ‘Small World’
On November 5, the new film ‘Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night’ was released in theaters. An extended music video for the movie’s theme song Small World, performed by rock band BUMP OF CHICKEN, has just been uploaded to YouTube.
The music video takes place in the town that the Sumikko Gurashi characters call home, and shows them living their adorable daily lives. ‘The Magical Children of the Blue Moonlit Night’ tells the story of the Sumikko’s strange encounter on a camping trip, where they meet five legendary wizard brothers who appear only during the blue full moon. Small World is a gentle track, perfect for this sweet story.
Small World, Theme Song for ‘Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night’ Long PV
Over 400,000 people have seen ‘Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night’ so far, making it the #1 film in both attendance and box office revenue at last week’s domestic box office. A special meet-and-greet was held at Shinjuku Piccadilly on November 18 to celebrate the film’s success, with director Takahiro Omori and actor Yoshihiko Inohara in attendance. The members of BUMP OF CHICKEN also expressed their love for the Sumikko Gurashi universe.
BUMP OF CHICKEN Official Site:
OMO7 Asahikawa Resort in Hokkaido Offers Polar Bear Valentine’s Day Girls’ Party Package
17.November.2021 | SPOT
Not a fan of Valentine’s Day? Want to get away from all the in-your-face romance and just have a good time with your gal pals? OMO7 Asahikawa by Hoshino Resort in Hokkaido is offering a limited-time polar bear-themed Valentine’s Day Girls’ Party package for all of February 2022. The single polar bear room, opened in November 2020, will be transformed into its Valentine’s Day version.
Valentine’s Day has been popular in Japan for many years and is a day when women give gifts to men to express their feelings. However, in recent years, it has also become a less romantic event for some–people are buying chocolate for themselves, or giving candies to friends. The polar bear room is perfect for girlfriends who just want to relax and have a good time. Why a polar bear? The Asahikawa Zoo is nearby and is an incredibly popular attraction.
The Polar Bear Valentine Room, Only Available for One Party per Day
Decorated from top to bottom in cute bears, guests can also wear matching polar bear loungewear, perfect for those Instagram shots. This will be a girls’ gathering you’ll never forget!
Polar Bear-inspired Snacks for the Perfect Girls’ Night
When girls get together, they just love to chat. But talking so much can make you hungry, so plenty of snacks will be waiting in the guest room! If you’re not in the snacking mood, they also make wonderful souvenirs.
Polar Bear Desserts, A Must-Have in Asahikawa
The area around OMO7 Asahikawa is lined with stylish cafes where you can take a break from your daily life. After enjoying the Valentine’s Room, head out into the nearby neighborhood to Fukuyoshi Cafe for some polar bear sweets. The treats are included with the price of the room, so there’s no reason to miss it!
Polar Bear Valentine’s Girls’ Party
Available: February 1, 2022 – February 28, 2022
Anime Idol Group HAKOMEN Becomes Tourism Ambassadors for Hakodate
Hakodate is one of the main cities in Hokkaido, Japan’s northernmost island. In September 2021, the city launched a new tourism initiative called HAKOMEN, an anime idol group based on historical figures associated with Hakodate. Starting November 1, the members are now official tourism ambassadors! In July 2021, the Jomon historical sites in Hokkaido and the northern Tohoku region were registered as World Heritage Sites, so what better time to promote these incredible areas?
Debut Song ‘Kimi to HAKO☆DATE’
HAKOMEN lore tells the story of incredible historical figures summoned to the present day by the Hollow Dogu, the only National Treasure in Hokkaido and on display at the Hakodate Jomon Culture Center. Forming an idol group to promote the town, the five members see the Hollow Dogu as their producer. On October 14, HAKOMEN made their debut with the song Kimi to HAKO☆DATE, which is already racking up impressive YouTube views.
Comments from the Members
Hijikata Toshizo / A Cutting-Edge Commander and Moodmaker
“I was surprised that I, a man who had mastered the way of the blade, would somehow become Hakodate’s tourism ambassador.
I will put all of my energy into promoting this place!”
Takeaki Enomoto / A Highly Ambitious Peacemaker
“I’m not even from this era, but you want me to do PR for Hakodate?!
Now that I’m here, I’ll be sure to convey some of the charms that only someone from the past would know!”
Takuboku Ishikawa / A Calm and Peaceful Lover of Sweets
“I love Hakodate so much that I moved there during my time, so I’m thrilled to promote it as an ambassador!
I’ll do my best to make all kinds of people fall in love with Hakodate!”
Matthew C. Perry / A Happy and Gourmet Scatterbrain
“Back when I showed up on my black ships, the people of Hakodate were so lovely♪
It’s such an honor to be able to work with Hakodate~ I’ll do my very best!”
Ayasaburo Takeda / An Open-Minded Big Brother Character
“As an ambassador for tourism to Hakodate, I’d love to promote Goryokaku fortress which I designed as an architect in 1855.
Of course, it’s not the only attraction Hakodate has to offer!”
Official Site: https://www.hakobura.jp/hakomen_official/
Sumikko Gurashi Film Theme Song by BUMP OF CHICKEN Now Streaming
The adorable characters of Sumikko Gurashi are back on the big screen! Popular rock band BUMP OF CHICKEN performed the newest film’s theme song titled Small World, and the track is now available to stream worldwide!
The set of cute characters were created by San-X, with the first products released in Japan in 2012. They were inspired by the feeling of comfort a person feels when in the corner of a room, and this is shown in their name, translated as ‘life in the corner.’ The new film, Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night, was released to commemorate the brand’s tenth anniversary. The film will follow the Sumikkos on a camping trip where they meet Wan, Tsuu, Surii, Foh, and Faibu: five legendary wizard brothers who appear during the blue full moon. The new film is directed by Takahiro Omori and features a screenplay written by Reiko Yoshida.
BUMP OF CHICKEN will be streaming a special live show on November 14, titled BUMP OF CHICKEN Studio Live Silver Jubilee. This won’t be archived, so be sure to catch it live on YouTube!
Streaming Links: https://bumpofchicken.lnk.to/smallworld
BUMP OF CHICKEN Studio Live Silver Jubilee
Streaming Date: November 14, 2021 at 20:00~
BUMP OF CHICKEN Official Site: http://www.bumpofchicken.com/
Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night
In Theaters November 5, 2021
Official Site: sumikkogurashi-movie.com
‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko’ x ‘Sagamiko Pleasure Forest’ Begin New Collaboration Event
The outdoor resort ‘Sagamiko Resort Pleasure Forest’ in Sagamihara City, Kanazawa, will be opening a limited-time collaboration area to commemorate the release of the ‘Sumikko Gurashi: Aoi Tsukiyo to Mahou no Ko’ movie. The ‘Sumikko Gurashi Forest ~Magical Forest Fairground’ will be open to visitors between October 23 2021 and January 11 2022.
Can Badge Sample
Collab Attraction – Bumpy Cart
Acrylic Keychain (5 Types): ¥650 (Tax Incl.)
Can Badge (6 Types – Random): ¥520 (Tax Incl.)
Konpeito: ¥600 (Tax Incl.)
Magicians Omelette-Napolitan: ¥1,400 (Tax Incl.)
Let’s go Camping! Sumikko Gurashi Ramen: ¥1,400 (Tax Incl.)
Magical Blue Moon Sundae: ¥700 (Tax Incl.)
The event is being held to celebrate the release of the new movie ‘Sumikko Gurashi: Aoi Tsukiyo to Mahou no Ko’ and features all-new fairground-themed artwork, showing the Sumikko holding candy, park maps, and balloons.
During the event period, there will be a special ‘Magical Forest Seal Rally’ where visitors can search for magicians hidden throughout the park. There will also be a collaboration attraction where visits can go on a five minute adventure while riding the Sumikko-themed Bumpy Cart. A variety of original goods will be available to purchase, from can badges to acrylic keychains, with collaboration food also available to order.
In addition, the adjacent outdoor facility ‘PICA Sagamiko’ has produced a new accommodation plan complete with original towels and a sticker rally, allowing visitors to immerse themselves in the new content throughout the day.
Leap into the world of ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko’ this Autumn with Sagamiko Pleasure Forest!
©2021 Japan Sumikko Gurashi Film Club
Sumikko Gurashi Forest ~ Magical Forest Fairground ~
Duration: October 23 2021 ~ January 11 2022
Official Site: https://www.sagamiko-resort.jp/sumikkogurashi/
BUMP OF CHICKEN’s New Song ‘Small World’ Named as Theme Song for New Sumikko Gurashi Movie
San-X have announced that the theme song for the ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko’ nationwide roadshow will be BUMP OF CHICKEN’s ‘Small World.’
Theme Song ver.
“With the Sumikko’s, I feel somewhat at ease.” Those are the negative-but-unique Sumikko Gurashi. Having first been released in 2012, the series is celebrating its upcoming 10th anniversary with the ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko’ movie. Inohara Yoshihiko and Honjo Manami will be in charge of the narration once more, encouraging and speaking on behalf of the Sumikko as they lovingly watch over the story.
The theme song was agreed upon after the producer, staff, and director Takahiro Omori heard the thoughts of writer Yokomizo Yuri, who is a fan of the group. ‘Small World’ is a beautiful mid-tempo tune with a band sound. The song gently hugs the listener, immersing viewers in the gentle world of Sumikko.
BUMP OF CHICKEN and writer Yokomizo Yuri each released a statement regarding the theme song announcement.
A 30-second preview was also released, previewing ‘Small World’ for the very first time.
Be sure to check out BUMP OF CHICKEN’s soothing theme song for ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko.’
Comment from BUMP OF CHICKEN
The members were truly moved upon viewing the first movie.
We feel extremely honored to have been chosen to perform the theme song for the sequel.
What will the Sumikko get up to this time?
We’re looking forward to the release date.
Comment from Writer・Yokomizo Yuri
Whenever I was feeling down, BUMP OF CHICKEN’s music would always be there to tell me that I’m okay, that I’m not alone. They have always influenced and encouraged me.
‘Small World’ is especially filled with kindness, staying quietly by your side in the same way that the Sumikko do. I was amazed by how perfectly it matches the characters.
I’m hopeful that with the help of this theme song, the film will find a place in the hearts of each viewer, from children to adults.
One Autumn day, the Sumikko go camping. They gaze into the sky to watch the moon, which seems larger, bluer, brighter than usual.
“A blue moon only occurs once every five years. On that night, a wizard will come to town – and grant your wishes,” tells the legend, which comes true when five magical siblings emerge from the forest to visit the Sumikko town!
In the park, supermarket, and even in the forest,
The town is transformed into a magical party, with spells being cast one after another to paint the town in color.
As the wonderful eve draws to a close, the magicians decide to return to the moon.
But for some reason… Tapioca is..?? Plus, the youngest ‘Five’ seem to have been taken..?
©2021 Japan Sumikko Gurashi Association Film Club
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Sumikko Gurashi Themed Cafes Open in Tokyo, Osaka, and Aichi to Commemorate Second Theatrical Movie
To commemorate the release of the their second movie, ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko,’ Sumikko Gurashi will be opening the limited-time ‘Night Party with Sumikko’ cafe in Osaka on October 20, Tokyo on October 21, and Aichi on November 11.
(Advance Reservation Benefit Only) Original Invitation with Postcard (Five types)
Tokage’s Night Party Curry: ¥1,430 (Tax Incl.)
Shirokuma’s Warming Hot Rice Casserole: ¥1,430 (Tax Incl.)
Five’s Recommended Children’s Lunch: ¥1,650 (Tax Incl.)
Magician’s Party ~Açai Bowl~: ¥1,430 (Tax Incl)
Aoi Tsukiyo’s Fruit Punch: ¥1,100 (Tax Incl.) + ¥220 for one mini ice cream
Sumikko’s Pudding Ice Cream: ¥880 each (Tax Incl.)
Starry Drink: ¥990 each (Tax Incl)
Hot Café Au Lait: ¥880 (Tax Incl.)
Acrylic Keyholder (Random out of five): ¥770 (Tax Incl.)
Phosphorescent Sticker (Random out of eight): ¥605 (Tax Incl.)
Acrylic Stand (Random out of five): ¥880 (Tax Incl.)
Muddler (Three types): ¥1,100 each (Tax Incl.)
Mug Cup: ¥1,980 (Tax Incl)
Purse: ¥1,100 (Tax Incl.)
Fluorescent Pen Set: ¥1,100 (Tax Incl.)
A5 Clear File Duo: ¥605 (Tax Incl.)
Bandanna: ¥1,870 (Tax Incl.)
The Sumikko Gurashi characters are beloved by both adults and children for their gentle touch and tone. Their first movie, ‘Sumikko Gurashi Tobidasu Ehon to Himitsu no Ko’ was released in November 2019 and received great popularity. The sweet story of the Sumikko’s adventures through a story-book world attracted over 1.2 million viewers across Japan.
The heartwarming cafe menu includes “Tokage’s Night Party Curry,” “Shirokuma’s Warming Hot Rice Casserole,” Five’s Recommended Children’s Lunch,””Magician’s Party ~Açai Bowl~,” “Aoi Tsukiyo’s Fruit Punch,” “Starry Drink,” and more. The cute, Instagrammable dishes feature the characters who feature in the movie, which tells a mysterious story that begins under a blue moon in the Sumikko’s hometown. A lineup of limited edition goods and perks will also be available, adding to the movie excitement.
Enjoy a cute, social-media friendly meal and original merchandise at the exciting Sumikko Gurashi cafe!
©2021 Japanese Sumikko Gurashi Association Film Club
Sumikko Gurashi Cafe
Tokyo: BOX cafe&space Tokyo SolaMachi (Previously TOKYO BOX cafe&space Tokyo SolaMachi)
October 21 ~ December 5 2021
1-1-2 Tokyo Sky Tree Town Solamachi 1F, Oshiage, Sumida-ku, Tokyo
Shinsaibashi, Osaka: kawara CAFE＆DINING Shinsaibashi
October 20 ~ December 5 2021
1-4-3 Shinsaibashi OPA 9F, Nishishinsaibashi, Chuo-ku, Osaka City, Osaka
Aichi & Nagoya: BOX cafe&space Nagoya LACHIC 1F (Previously NAGOYA BOX cafe&space A)
November 11 ~ December 12 2021
3-6-1 LACHIC Basement 1F, Sakae, Naka-ku, Nagoya City, Aichi
Reservation Fee: ¥650 (¥715 incl. tax) *Reservation comes with benefits *Up to four seats can be reserved per application.
Cafe Online Shop opens November 11 12:00 until December 12 at 23:59
Reservations & Official Site: https://sumikkogurashi-movie-cafe.jp
Official Twitter: https://twitter.com/cafe_sumikko
Online Shop: https://sumikkogurashi-movie-cafe.jp/online_store
Adorable Menu Items From Sapporo’s Rilakkuma & Sumikko Gurashi Festival Revealed
The cute characters from Rilakkuma and Sumikko Gurashi are coming together in a new event being held at Sapporo Factory in Hokkaido! The Rilakkuma & Sumikko Gurashi Festival is now underway, and we’ve some new details to share about the goodies fans can expect.
Guests attending the event will be greeted by their favorite characters at the entrance, and through the doors, tons of events will be underway! A collection of special goods and memorable photo spots will also leave fans of both series starstruck.
Rilakkuma & Sumikko Gurashi Gelato: ¥750 each / Sally’s Cupcake (Located on 2F)
Relaxing and Restful Rilakkuma Chocolate Baumkuchen (2 piece set) / Haus Von Frau Kurosawa (Located on 2F)
Rilakkuma & Sumikko Gurashi Festival Cup: ¥900 each
Enjoy a ton of delicious and adorable original sweets and drinks, served in original cups made for the event! All items are available for takeout.
For each eligible food or drink item purchased, a special magnet featuring a brand-new illustration will be gifted to guests at random.
Rilakkuma & Sumikko Gurashi Festival Sapporo
Running: September 17, 2021 – November 28, 2021 (Closed Thursdays)
Hours: Weekdays 13:00-17:00, Weekends and Holidays 10:00-17:00 (Final Admission at 16:30)
Address: Sapporo Factory Building 3, 3F
Official Site: https://stv.jp/event/rilakkuma-and-sumikko-fest/
Rilakkuma, Other Popular Bear Characters to Assemble at ‘#Kumafes in Ginza Mitsukoshi’
The ‘#Kumafes in Ginza Mitsukoshi’ event will be held at the Ginza Mitsukoshi New Building 7F between September 15 and September 27. San-X have announced that a Rilakkuma will be participating with merchandise available to purchase at the event.
Rilakkuma Store Nagoya / Ueodai Store: Oda Nobunaga Plush: ¥1,848 (Tax Incl.)
Rilakkuma Store Abeno Q’s Mall: Kushikatsu Wrapped Rilakkuma: ¥1,518 (Tax Incl.)
Rilakkuma Store Kansai: Rilakkuma with Takoyaki & Sauce : ¥1,738 (Tax Incl.)
Limited Edition Kusatsu Souvenir Onsen Rilakkuma: Kusatsu In-The-Onsen Rilakkuma: ¥2,200 (Tax Incl.)
Limited Edition Miyajima Teahouse Rilakkuma: Even Though He’s a Deer, He Still Carries Momiji Manju Rilakkuma: ¥2,420 (Tax Incl.)
Rilakkuma Store Sabou: Lucky Cat Korilakkuma: ¥2,420 (Tax Incl.)
Soft & Fluffy Rilakkuma Plush: ¥4,400 (Tax Incl.)
Dangling Korilakkuma Plush: ¥2,200 (Tax Incl.)
Plush Rilakkuma Pouch: ¥2,200 (Tax Incl.)
A huge collection of regional and limited edition Rilakkuma products will be available at the event, including items from regional Rilakkuma stores, Rilakkuma Onsen/Teahouse collaborations, and “Rilakkuma & Kaoru-san” items, so don’t miss out!
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
#Kumafes in Ginza Mitsukoshi
Duration: September 15 ~ September 27 2021
Location: Ginza Mitsukoshi New Building 7F Exhibition Hall
Official Site: https://www.san-x.co.jp/rilakkuma/
Maison de FLEUR to Release Second Rilakkuma Collection
07.September.2021 | FASHION
Popular Japanese accessories brand Maison de FLEUR is releasing a new collection of grown-up Rilakkuma-inspired goods, the second such collaboration for the brand. All goods will go on sale September 10 at Maison de FLEUR shops online, and at the STRIPE CLUB Online Store.
Square Tote Bag: ¥4,389 (Tax Included)
Rilakkuma & Kiiroitori Frilly Tote Bag: ¥5,489 (Tax Included)
Korilakkuma & Chairoikoguma Frilly Tote Bag: ¥5,489 (Tax Included)
Rilakkuma & Kiiroitori Tissue Case: ¥3,949 (Tax Included)
Korilakkuma & Chairoikoguma Tissue Case: ¥3,949 (Tax Included)
Rilakkuma Card Case: ¥4,059 (Tax Included)
Korilakkuma Card Case: ¥4,059 (Tax Included)
Kiiroitori Card Case: ¥4,059 (Tax Included)
Chairoikoguma Card Case: ¥4,059 (Tax Included)
Rilakkuma Bag Charm: ¥2,750 (Tax Included)
Korilakkuma Bag Charm: ¥2,750 (Tax Included)
Kiiroitori Bag Charm: ¥2,750 (Tax Included)
Chairoikoguma Bag Charm: ¥2,750 (Tax Included)
Maison de FLEUR released their first collection of Rilakkuma-inspired goods last year, focusing on the character Korilakkuma. Many of the goods sold out instantly, and restocks were necessary to keep up with demand for these adorable items. This new collection focuses not only on the popular Korilakkuma, but on Rilakkuma, Kiiroitori, and the honey-loving Chairoikoguma.
This limited-time collaboration features tote bags, tissue cases, card cases, and bag charms, for a total 0f 15 different products to collect. Each features these popular San-X characters adorned with the quintessential Maison de FLEUR ribbon. The tote bags are large and spacious, while the tote bags bring a more adult flair to those wanting a touch of playfulness in their wardrobe.
Which of these fluffy goods is on your wishlist?
Rilakkuma Becomes Tourism Ambassador for Tokyo’s Chiyoda City, New Goods Available
26.August.2021 | SPOT
On August 18, 2021, an official inauguration ceremony was held in Chiyoda City, Tokyo, to appoint SAN-X’s lazy and loveable bear Rilakkuma as the new tourism ambassador for the locale. To celebrate the new partnership, some special merchandise will also be released.
Clear Folder: ¥300 (Tax Included) Release Date: August 19
Labels (2 designs per pack): ¥350 (Tax Included) Release Date: September 16
Ballpoint Pen: ¥600 (Tax Included) Release Date: October 8
Chiyoda City contains many of Tokyo’s most visited attractions, such as the Imperial Palace, Hibiya Park, the National Museum of Modern Art, and beloved concert hall the Budokan. Many government agencies are also located within its borders, and anime fans will recognize Akihabara, an area specializing in Japanese popular culture.
SAN-X, the company behind Rilakkuma and his friends, is headquartered in Chiyoda City. The area hopes to use the globally-loved characters to convey the charm of Chiyoda to younger generations and families alike. The catchphrase for the campaign is “Let’s take a detour and relax in Chiyoda.”
How would you like to visit Chiyoda?
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Chiyoda City Tourism Association x Rilakkuma Collaboration Goods
Where to Buy: Chiyoda City Tourist Information Center (at Chiyoda City Tourism Association)
Hours: 10:00-18:00 (Closed on the 4th Sunday of every month and during New Year’s holidays.)
Official Site: https://visit-chiyoda.tokyo/rilakkuma/