Sauna-loving “Sauna Manager’ Starts New Apparel Brand ‘Saunatte Iiyone!’

24.September.2021 | FASHION

‘Saunatte Iiyone!’ is a new street x sauna apparel brand from the mysterious Sauna-ryman (sauna + salaryman) Sauna Manager (@sauna_bucho37), a Tokyo-based Instagrammer who really loves saunas!

 

Sunglasses Bag Logo Long-sleeved T-shirt

 

Logo Towel

 

The manager checks out locations nationwide in search of the perfect sauna, conveying the charms of saunas each day through their Instagram. Their sensational and fun new brand fuses street with the sauna, conveying the owners knowledge and love for the experience. The first items include a long-sleeved t-shirt and towels featuring the brand logo.

They will continue to produce new sauna goods while paying careful attention to fabric and details, so be sure to keep an eye on them!

 

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    The Sauna Features


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    From Left: Hiroshi Fukui (Managing Director at Cow Brand Soap), Aya Terakawa (Sports Caster), Mari Yamazaki (Manga Author), Ryozo Naganuma (Kotobukiyu’s 3rd Generation Owner), Hikaru Ikeuchi (Chairman of Board of Directors)

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

    BEAMS JAPAN Shinjuku Floor 1F – Sento no Susume 2021 Pop-Up

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    Fashion shoots are being held at the bath house

     

    Limited-edition merchandise for Sento no Susume 2021

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    Have you experienced a Japanese sento before?

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