Girl Group Atarashii Gakko! Releases Music Video for Pineapple Kryptonite

28.September.2021 | MUSIC

The four members of Atarashii Gakko constantly generate buzz on the web for their wacky dance moves, crazy personalities, and hilarious TikTok uploads. The group has over 3 million followers on the app, and with their new track Pineapple Kryptonite streaming now, more fans are sure to flock to the ASOBISYSTEM gang. Also affiliated with 88rising, a U.S.-based label helping to promote Asian music globally, the official 88rising YouTube channel has now uploaded the music video for this catchy track. 

 

Pineapple Kryptonite was produced by Money Mark, known as the best sound producer and melody maker in the alternative music world, having worked with the Beastie Boys for nearly 20 years. The song was created in Los Angeles, and with its addictive pop sound, it’s perfect for a new TikTok dance challenge. 

 

The blockbuster music video depicts the girls fighting against invading aliens in the vast deserts of California. As to be expected, their choreography is on point, and the members attempted their own stunts for the first time. 

 

Pineapple Kryptonite Music Video 

 

The group will continue to promote their activities to an international audience, so be sure to keep an eye out for where they’ll appear next!

 

RELATED ENTRIES

  • BABYMETAL Says Goodbye With Official 10th Anniversary Video on YouTube

    18.October.2021 | MUSIC

    Metal J-pop group BABYMETAL has brought their 10th-anniversary celebration to a close with a new YouTube video. The group previously announced that their history would be ‘sealed’ on October 10, 2021. 

     

    BABYMETAL  – THE ONE – STAIRWAY TO LIVING LEGEND

     

    The video shows SU-METAL and MOAMETAL climbing a staircase into the clouds, leaving the Earth in order to become ‘living legends’ of the Metal Galaxy they have cultivated for the past decade. Fans will also recognize the track THE ONE, which has become the group’s anthem. 

     

    BABYMETAL has been celebrating its anniversary for the past year with special concert performances, limited-time merchandise, and exhibitions. The 10 BABYMETAL BUDOKAN concert, held this year from January to April, was the group’s first collection of solo shows at Nippon Budokan. 

     

    Despite all of the fanfare, this might not be the end of BABYMETAL. Sadly, it has been said that ‘only the Fox God knows’ when the seal will be broken, but the girls are asking fans to ‘stay metal’ until the next chapter of their journey is announced. 

  • Kyary Pamyu Pamyu’s Song Dodonpa Gets Early Streaming Release, Lyric Video

    15.October.2021 | MUSIC

    Kyary Pamyu Pamyu’s new album Candy Racer isn’t coming until October 27, but the singer has released a new song early. Dodonpa is now available on streaming services, and a lyric video has been posted to YouTube. 

     

    Dodonpa Lyric Video


    Dodonpa is a more experimental track by the pop singer, written and composed by Yasutaka Nakata and featuring more scat and beatboxing elements. To match the catchy and upbeat percussion and fun lyrics, the new video is as vivid and colorful as it can be. We’d expect nothing less from Kyary!

     

    An official announcement has also been made on the label’s website encouraging creators to make and upload their own videos using Dodonpa as the background music if they follow specific rules. The best videos will be selected by Kyary and her staff, and will be featured in a playlist on the official Kyary Pamyu Pamyu YouTube channel! This contest will also be appearing on other SNS sites like TikTok, so keep an eye out and get creative!

     

    If you don’t speak Japanese, don’t worry! The lyrics themselves are nothing but fun sounds, and the video has subtitles in English, Spanish, Korean, and Chinese. Fans are also encouraged to use the song in vlogs and other creations. 

     

    What do you think of Kyary’s exciting new track? 

  • Atarashii Gakko! and PARCO Culture Festival P.O.N.D. Release Special Collab Video

    12.October.2021 | MUSIC

    In 2021, the four-member girl group Atarashii Gakko! joined 88rising, a U.S.-based label helping to promote Asian music globally. Since then, they have continued to attract worldwide attention with their unique sound and eccentric choreography. Now, to promote P.O.N.D., a 10-day culture festival at Shibuya PARCO, the two have come together for a special collaborative video!

     

    ATARASHII GAKKO! × P.O.N.D. – Pineapple Kryptonite (SHIBUYA SHORT VER.)



    Produced by Money Mark, known as the best sound producer and melody maker in the alternative music world and working with the Beastie Boys for nearly 20 years, Pineapple Kryptonite has been a smash hit. Though the original music video was filmed in California, this version shows the girls fighting off a monster attacking Shibuya PARCO. The video was directed by up-and-coming filmmaker Oudai Kojima. 

     

    The video is currently available on YouTube, and will also be popping up on screens across Shibuya during the cultural festival!

     

    Comment from the Members

    “We walked around PARCO so many times our feet ached, and we shouted so loudly at the giant monster our throats were sore! The best part was messing with the avocados, gummies, and dry ice in the lab scene. 

    Be sure to check out the video we made with Shibuya PARCO!”

  • New Track from Kyary Pamyu Pamyu Inspires LINE MUSIC Campaign

    29.September.2021 | MUSIC

    Kyary Pamyu Pamyu will release her first full-length album in three years Candy Racer on October 27, 2021. Ahead of the release, one new track, Jumping Up, will be shared early! This light and fun EDM track will, as promised, make you want to jump up and down along with the bass, and will be streaming starting September 29, 2021. 

     

    In conjunction with this pre-release, a LINE MUSIC playback campaign will begin on September 29, with the top 10 listeners receiving a prize exclusive to the event. Be sure to listen to the song as many times as possible for your chance to snag this premium prize, the design of which will be revealed soon!

     

  • Baki Hanma Ending Theme Music Video Released, Performed by GENERATIONS

    29.September.2021 | ANIME&GAME / MUSIC

    Baki the Grappler is one of the most recognized manga series in recent history, serialized in Weekly Shonen Champion from 1991 until 1999. A new 12-episode Netflix anime series Hanma Baki is set to release on September 30, and the ending theme Unchained World, performed by GENERATIONS from Exile Tribe, is now available to stream! 

     

    The music video for the track has also been uploaded to the group’s official YouTube channel and features an intense and fast-paced performance sure to have you on your feet! The song’s title and major theme revolve around being unbound, and that comes through in this manly and powerful vocal performance and freestyle choreography. 

     

    Unchained World Music Video

     

    The album jacket is incredible, featuring characters from the series and members of GENERATIONS illustrated in Baki Hanma style! 

     

    Will you be catching this new Baki the Grappler series on Netflix?

  • INTERSECTION’s Kaz Hits #1 on China Charts, MV Featuring Hikari Mitsushima Released

    23.September.2021 | MUSIC

    Chuang 2021, the Chinese version of the vocal audition show Produce 101, put vocalist Kaz (Kazuma Mitchell) on the map. A member of the boy band INTERSECTION, he’s been garnering massive attention for his sweet voice, good looks, and Harvard-grade intelligence. 

     

    The singer’s first EP, CODE LOVE, was released on September 13, 2021, and the music video for the track Drown feat. Hikari Mitsushima has also been uploaded to YouTube!

     

    Kazuma himself produced the track, and as the title would suggest, the song will have listeners drowning in emotion. Hikari Mitsushima makes an appearance, and the video itself was directed by Takeshi Maruyama, who also directed MONDO GROSSO’s Labyrinth. The video itself expertly captures the moment when two people fall in love. 

     

    Kaz – Drown feat. Hikari Mitsushima MV

     

     

    On the day of the video’s release, it received over 500,000 views on the Chinese version of Twitter, Weibo. CODE LOVE also ranked at #1 on the daily album ranking of NetEase, China’s major music streaming service, on release day. Upon the release of White Stallion, another song on the EP, Kaz set a NetEase record for most downloads for a Japanese artist.

     

     

     

  • Kyary Pamyu Pamyu to Release Candy Racer, the Singer’s First Full-Length Album in Three Years

    20.September.2021 | MUSIC

    Celebrating 10 years since her major debut, Kyary Pamyu Pamyu will release her fifth full-length album Candy Racer on October 27, 2021. This will mark the singer’s first full-length album release in three years, her last being Japamyu in 2018.

     

     

    Limited Edition

    Regular Edition



    The fifth album, titled Candy Racer, will be produced by CAPSULE’s Yasutaka Nakata. It will feature 11 tracks, including the recently released single GENTENKAIHI, of which the wacky music video has amassed over 1 million views on YouTube. Previously released tracks Kimi ga LINE Kuretara and Gum Gum Girl will also be included, along with world fabrication, a cover of a pre-electronic CAPSULE track originally released in 2005.

     

    Creation of the album brought together a number of creative minds who have worked with Kyary Pamyu Paymu over the years, including Steve Nakamura serving as art director, Ken Hanzawa acting as photographer, Kumiko Iijima returning as the singer’s stylist, and Shinji Konishi as Kyary’s hair and makeup artist. All of these individuals were with Kyary at the time of her debut, and have returned to encourage her to not only stay connected to her roots, but to move forward without hesitation.

     

    The limited edition version will come with a special 64-page flipbook.

     

    A number of bonuses have also been announced, from stickers, clear pouches, and mobile stand keychains. These will be available while supplies last, so fans looking to get their hands on some of this swag are encouraged to preorder the album.

     

    Are you looking forward to hearing Kyary Pamyu Pamyu’s new tracks?

     

  • First Season of SUNRISE x ASOBISYSTEM Anime Series Artiswitch Comes to an End

    16.September.2021 | ANIME&GAME

    Artiswitch, a collaborative anime series made by SUNRISE (Mobile Suit Gundam, Love Live!) and ASOBISYSTEM, Kyary Pamyu Pamyu’s agency, premiered on YouTube on May 28, 2021. The show, based in Harajuku, has featured a wide range of content pulling from fashion, art, and music trends. A number of now-popular artists and creators were also responsible for contributing to each episode.

     

    Artiswitch Episode 6 Preview

    Aiming to highlight the many counter-cultures to come out of Harajuku, such as Urahara and KAWAII fashion, Artiswitch has employed many active creators and artists responsible for making the art, music, and fashion scene so powerful in the area today. The series shows the balance between desire and loneliness present in Gen Z youth, who are excellent at using technology but often confuse what is real and what is fantasy.

     

    The series has been available to watch on the official Artiswitch YouTube channel since release, and the final episode of the first season is now available, releasing on September 10, 2021. Because of the contributions of so many talented creators, the short series has been praised both in Japan and abroad.

     

    Artiswitch is set in Ura-Ura Harajuku, where a certain witch named Nina runs a shop, fulfilling her guests’ every wish and desire by forcing them to look deep inside their hearts at their true feelings. Customers are sometimes excited, but sometimes hurt, and must make their own choices to try to make their dreams come true.

     

    The insert songs for each episode are sung by a different artist each week, with the songs linking to the story and art of each installment specifically.

     

    Episode 1 Insert Song: G4L – Giga

    Episode 2 Insert Song: color – Hakubi

    Episode 3 Insert Song: Watashi o Mite – Hakushi Hasegawa

    Episode 4 Insert Song: GHOST FOOD (feat. TORIENA) – MoeShop

    Episode 5 Insert Song: E de – Yukichi Kasaku/men

    Episode 6 Insert Song: Tobu, Saihate (feat. Kana Adachi – yonkey

    *Music now available to stream worldwide.

     

    Be sure to look forward to more Artiswitch content, including a second season!

    ©SUNRISE/Artiswitch Project

  • Fictional Band INNOSENT in FORMAL Releases New Single and Music Video

    08.September.2021 | MUSIC

    After performing the ending theme songs for popular anime series Ikebukuro West Gate Park, fictional cartoon band INNOSENT in FORMAL exploded in popularity. Now, the group has released a music video for their digital single ‘my peaches feat. PES.’

     

     

    A smooth drum beat combined with catchy rap verses make it a perfect summer jam. The music video features vocalist Paul Smith and PES in a bit of a rap battle while driving through a blossoming, trippy landscape filled with ever-shifting graphics.

     

    How do you like the new track?

     

     

  • Wakayama Culture Festival 2021 Coming to Shibuya

    06.September.2021 | FEATURES / SPOT

    ASOBISYSTEM, in cooperation with the Agency for Cultural Affairs, will hold the Kinokuni Wakayama Culture Festival 2021 in Shibuya on October 3, 2021. The event will be free to attend, and will take place at Shibuya CAST, a modern commercial facility located between Shibuya and Harajuku.

     

    The Kinokuni Wakayama Culture Festival 2021, taking place in Wakayama Prefecture from October 30 to November 21, is the one of the largest cultural festival in Japan. This event will bring many popular presentations and goods from Wakayama to Shibuya, allowing Tokyo residents to experience some of the beauty and traditions of this area of the Kansai region. A number of celebrity guests will be in attendance, and local Wakayama goods will be on sale. Measures will be taken during the event to prevent the spread of COVID-19.

     

     

    Promoting the Wakayama Culture Festival Throughout Shibuya!

    In a special collaboration with SHIBUYA TELEVISION, the largest media outlet in the Shibuya area, a promotional video produced in Wakayama Prefecture will be aired on eight large screens in the Shibuya area from September 27 to October 3. Select restaurants in Shibuya will also serve dishes featuring ingredients from Wakayama for a limited time.

     

     

    Get the Wakayama Panda Mask Cover for Attending!

    An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, will be given to visitors on the day of the event. *Quantity limited.

     

     

     

    If you’re in the Tokyo area, be sure to come out to this special event where you can experience the charm of Wakayama!

  • Multimedia Project aoppella Releases Music Video for ‘Come on up, Baby’

    06.September.2021 | ANIME&GAME / MUSIC / SPOT

    aoppella, a new vocal multimedia project from KLab, tells the story of eleven high school students discovering the art of a cappella. These students are voiced by famous voice actors, and on August 30, a new music video for the original song Come on up, Baby, was released on the project’s official YouTube channel.

     

    A special anniversary event is also scheduled to begin on September 4, marking six months since the project’s launch. An illustrated countdown is currently displayed on the official Twitter page.

    Come on up, Baby

    The track was written by Kanata Nakamura, composed by Ryo Takahashi, and arranged by zakbee. It’s sung by FYA’M, the a cappella club from Kanadezaka Private School.

     

    Prior to the release of the song, composer Ryo Takahashi commented “I aimed to create a song that could express to the audience how voices alone can convey such complexity, warmth and closeness. There’s something sexy about this, but also smooth–perfect for FYA’M.”

     

    With an R&B style and simple rhythm, the song tells the story of an adult romance. Listen for Daiki Hamano’s bass playing as Yui Nekoyashiki and Shugo Nakamura’s voice percussion as Fukami Shinkai.

     

    aoppella 6-month Anniversary Countdown Underway

    The aoppella music project was announced by KLab, a popular phone game company, on March 4, 2021. The group’s cover of J-pop medley Hakuga/Pretender (the tracks originally by King Gnu and Official Hige Dandism) was played over one million times in the first week of release. Since then, the group has continued to release original music, including their first album, and has started a web radio show.

     

    Don’t miss the special illustrations counting down to the half-year anniversary on September 4!

     

    Official Twitter:https://twitter.com/aoppella

     

    Atre Akihabara Pop-up Store

    Starting September 1, aoppella will be taking over Atre Akihabara, with the students appearing on the walls, life-size cutouts, and special in-store broadcasts. The special pop-up store will also sell goods featuring the students in their casual wear, available for the first time.

     

    Merchandise

    Summer Casual Wear Acrylic Stand: ¥1,045 (Tax Included)

    SNS Style Acrylic Keyring (11 designs): ¥715 (Tax Included)

    Summer Casual Wear Mini Signboard (13 designs): ¥495 (Tax Included)

    Summer Casual Wear B3-size Poster (13 designs): ¥605 (Tax Included)

    Summer Casual Wear Pin (11 designs): ¥440 (Tax Included)

    Summer Casual Wear Folder (11 designs): ¥385 (Tax Included)

    Summer Casual Wear Acrylic Art Panel: ¥1,980 (Tax Included)

     

     

    ©KLab

  • Kyary Pamyu Pamyu Releases Music Video for 10th Anniversary Track GENTENKAIHI

    27.August.2021 | MUSIC

    Last week, Kyary Pamyu Pamyu released her new single, GENTENKAIHI, on streaming services. The track marks 10 years since the singer’s major debut, and now, a fittingly trippy music video has been released to keep the excitement going!

     

     

     

    (c)Issei Nomura I.N.Art Pro.NIPPON COLUMBIA CO., LTD.



    Starting on August 17, Kyary’s official YouTube channel began streaming 24 hours a day for an entire week, showing the singer running nonstop. The stream served as a countdown for the release of the GENTENKAIHI music video, and matched with the concept of the video: to “keep running.”

     

    For the past decade, Kyary Pamyu Pamyu’s work has continued to evolve, but the performer has also kept to her Harajuku roots. Using the video to express her desire to shake off this consistent image, Kyary is seen running away from an oversized ribbon, similar to one she usually wears on her head. Created for the music video, the ribbon is truly massive, measuring 2 meters long and 2.5 meters wide.

     

    Kyary had her own thoughts on the music video. “The ribbon represents my origins in the industry, and I’m running from it while also wearing a similar ribbon on my head. It was an incredibly hot day when we filmed, so the scene where I ran through the forest was really tough. We got some great shots though, so please, check it out!”

     

    The video itself was directed by N2B+peladone, a creative team known for their work with Creepy Nuts and Nogizaka46.

     

    If you haven’t seen it, go check out Kyary Pamyu Pamyu’s new video, and help celebrate her 10th anniversary!

     

     

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