Atarashii Gakko! and PARCO Culture Festival P.O.N.D. Release Special Collab Video
12.October.2021 | MUSIC
In 2021, the four-member girl group Atarashii Gakko! joined 88rising, a U.S.-based label helping to promote Asian music globally. Since then, they have continued to attract worldwide attention with their unique sound and eccentric choreography. Now, to promote P.O.N.D., a 10-day culture festival at Shibuya PARCO, the two have come together for a special collaborative video!
ATARASHII GAKKO! × P.O.N.D. – Pineapple Kryptonite (SHIBUYA SHORT VER.)
Produced by Money Mark, known as the best sound producer and melody maker in the alternative music world and working with the Beastie Boys for nearly 20 years, Pineapple Kryptonite has been a smash hit. Though the original music video was filmed in California, this version shows the girls fighting off a monster attacking Shibuya PARCO. The video was directed by up-and-coming filmmaker Oudai Kojima.
The video is currently available on YouTube, and will also be popping up on screens across Shibuya during the cultural festival!
Comment from the Members
“We walked around PARCO so many times our feet ached, and we shouted so loudly at the giant monster our throats were sore! The best part was messing with the avocados, gummies, and dry ice in the lab scene.
Be sure to check out the video we made with Shibuya PARCO!”
P.O.N.D. ~Encounter an Unknown World at PARCO~
Running: October 8 – October 17, 2021
Location: Shibuya PARCO (PARCO MUSEUM TOKYO, GALLERY X)
Atarashii Gakko! X P.O.N.D.
Pineapple Kryptonite (SHIBUYA SHORT VER.)
Kyary Pamyu Pamyu, Atarashii Gakko! Participate in Adobe DANCE VIDEO FES
09.August.2022 | MUSIC
Calling all dancers! Starting August 5, Adobe began the Adobe DANCE VIDEO FES, which is accepting dance video submissions until August 31, 2022. Those wanting to participate will be dancing to one of four songs by a few very unique artists: Dodonpa by Kyary Pamyu Pamyu, Emome no Natsu by Lucky Kilimanjaro, STARLIGHT by iri, and WOO! GO! by Atarashii Gakko! The campaign challenges contestants to create a dance video in which they show off their original dance moves to the song of their choice. These videos can be easily edited using Adobe Premiere Rush, a piece of software that can also be installed on smartphones.
If you’re not incredibly confident in your dance moves, don’t worry. Rather than contestants being judged on their technical or editing skills, dancers will be evaluated on the amount of fun they have! The event is meant to emulate the excitement of a summer festival, so both beginners and pros are invited to participate. Just record your dance and upload it to YouTube, Instagram, Twitter, or TikTok with the designated hashtag.
If the video you upload is selected by one of the participating artists, it will be featured in the official campaign dance video. Creators will also have the opportunity to appear in the artists’ live performances and dance videos in the future.
In addition, a total of 22 entrants will be selected by drawing to receive Sennheiser wireless headphones, a 12-month Adobe Creative Cloud Complete Plan, a pair of tickets to the D.LEAGUE 22-23 season opener, or an Amazon gift certificate worth ¥30,000.
Comments from Participating Artists
Kyary Pamyu Pamyu: “Dodonpa is a song that’s perfect for all kinds of dances, so I hope that you’ll dance in your own special way! I’m hoping I can find an amazing dancer to perform with me at my Budokan show on October 19, so I’m looking forward to hearing from you!”
Lucky Kilimanjaro: “Our band’s concept is to surprise the world every day, so we were so honored that our song was chosen!
We hope you’ll express yourself and show us your unique dances!”
iri: “My new song STARLIGHT is a difficult song to choreograph, so I’m really looking forward to seeing the dances you come with!”
Atarashii Gakko!: “We’re happy to announce that our song WOO! GO! has been chosen as a track for Adobe DANCE VIDEO FES! I hope you can add some really cool edits to your videos so that they reach the largest amount of people! Whoever submits the most impressive video will get to appear in an official dance video. We’re waiting to see your dances!”
Enter this contest with the same energy as if you were participating in a summer festival!
Adobe DANCE VIDEO FES
Running: August 5 – August 31, 2022
Official Site: https://adobedancevideofes.com/
Atarashii Gakko! Announces First Headlining Concerts in the U.S., Tickets on Sale July 21
22.July.2022 | MUSIC
“YOUR NEW FAVORITE J-POP GROUP.” – Hypebae
“Please inject this chaotic Japanese idol group straight into my veins.” – i-D
“Whatever Atarashii Gakko! are doing next, we’re listening.” – The Fader
“Indescribably enticing.” – Bandwagon
Four-member vocal-dance group Atarashii Gakko! have announced their first headlining shows in the U.S. The energetic members, who signed to 88rising in January 2021, will perform at San Francisco’s Great American Music Hall on August 17th and Los Angeles’s The Roxy on August 18. Tickets are on sale now.
This exciting news comes days before the group performs at San Diego’s Comic-Con on July 22. Presented by anime distribution and production company Crunchyroll, the concert will be free to all Comic-Con attendees.
The girls will be returning to California for the first time since their impressive performance at last year’s Head in the Clouds Festival, an annual music event organized by 88rising. Their 2021 performance highlighted their new EP at the time, SNACKTIME. Produced by Money Mark, a sound producer and melody maker who worked with the Beastie Boys for nearly 20 years, the five-track EP can’t be assigned one particular genre. All it does it make the listener want to dance.
Atarashii Gakko! is making their career doing what most girl groups won’t do. Their name, which translates to new school, highlights their unique approach to the J-Pop scene. Instead of the typical high-pitched voices found in most Japanese idol groups, these girls prefer to sing on the level. Instead of their dance moves being perfectly in sync, they move their bodies freely to the music. Instead of acting cutesy and airheaded, they’re not afraid to make funny faces. The girls wear the standard Japanese school uniforms found in the 70s and 80s, complete with high socks and long skirts. Not afraid to be loud and over-the-top with their dance moves, the four seem to combine the more taboo and interpretive Japanese butoh style of dancing with intense headbanging and hip-hop swag. Their music combines the J-Pop of today with 70s and 80s pop, punk, rap, and techno. Can the music of Atarashii Gakko! really be defined. Not at all. That’s their superpower.
Atarashii Gakko! Upcoming Shows
July 22 – San Diego, CA / Crunchyroll presents Rady Shell at Jacobs Park
Aug 5 – San Jose, CA / Crunchyroll presents San Jose Convention Center
Aug 17 – San Francisco, CA / Great American Music Hall
Aug 18 – Los Angeles, CA / The Roxy
Aug 20-21 – Pasadena, CA / Head in the Clouds Festival
88rising is a global music company with roots in the United States. Highlighting Asian and Asian American artists, 88rising wants to bridge the gap between Asian and American music and help Asian artists cross over to the global music scene. The company’s impressive roster includes Rich Brian, Joji, Higher Brothers, Niki, Jackson Wang, Keith Ape, and more. They have also collaborated with a number of high-profile Japanese artists such as Verbal and Utada Hikaru.
Find Atarashii Gakko! on Social Media
Atarashii Gakko! to Perform at 88Rising’s Head in the Clouds Music Festival in LA for Second Consecutive Year
27.May.2022 | MUSIC
After performing at the Head in the Clouds music festival last November, four-member vocal-dance group Atarashii Gakko! has been invited to perform again in 2022! The festival, organized by 88Rising, will take place in Pasadena, CA on August 20 and 21.
Last January, Atarashii Gakko! debuted globally as a part of 88Rising, a label promoting Asian music and culture throughout the American music scene. During Coachella 2022, Utada Hikaru performed on the 88Rising stage!
At last year’s Head in the Clouds festival, Atarashii Gakko! performed for an audience of 25,000. Even though most of the audience didn’t speak Japanese, they didn’t hesitate to cheer and jump along with the music! The group has released a number of catchy new tracks since last year’s festival, so fans should look forward to some crazy new content on stage in 2022.
On May 24, Atarashii Gakko! released Pineapple Kryptonite (Yohji Igarashi Remix). The catchy new track made an appearance at the group’s recent solo concert at Zepp DiverCity on May 20.
Keep an eye on Atarashii Gakko! as they continue to take over the world!
Atarashii Gakko! Profile
A four-member dance-vocal unit known for the member’s individuality and freedom.
The group’s full name is ‘Atarashii Gakko no Leaders (New School Leaders).’
Each of their explosive live performances has been choreographed by the members themselves. Their powerful dance moves are hotter than daikon radish in oden, and the group made its world debut in 2021 as a part of 88Rising, a music label promoting Asian acts and culture to the world.
Atarashii Gakko! has over 3.9 million TikTok followers to date.
As they continue to grow their fanbase, the incredibly talented girls have received a number of offers to expand their activities.
Concert Photo: codyburkhardt
Official Site: http://asobisystem.com/
[LIVE REPORT] Atarashii Gakko! Performs at Zepp DiverCity
24.May.2022 | MUSIC
On May 20, the indescribably unique four-member dance and vocal group Atarashii Gakko! performed Zepp DiverCity in Tokyo! Given their performance at such a well-known venue, the name of their solo concert was fittingly ‘Wha–?! Graduating from Obscurity ~AG! FRIDAY AFTER SCHOOL~.’
The group signed with American multi-media company 88rising in January 2021. The label is attempting to introduce more unique Asian music to the US, and it doesn’t get much more unique than Atarashii Gakko! The girls have over 3.8 million TikTok followers, and their April single WOO! GO! was released as a tie-in with NIKE Juku, amassing praise from audiences worldwide.
As fans of the band have come to expect, the concert began with the sound of chimes, leading into the first song, Toumei Boy. Followed by an intense dance performance, fans were captivated by the show, which was performed overseas last month to an audience of 25,000 fans. Following the song Final Humanity, a bizarre video began playing, leading into the fan-favorite CANDY from the group’s EP SNACKTIME. For the first time in the group’s solo performance history, backup dancers joined them during the track Night Before the Exam.
Starting with Otona Blue, the members appeared clad in colorful decorations, making it seem as if they were singing on TV. The girls have an unprecedented stage presence that has helped them catapult their career forward, from obscurity to performing one of the most well-known venues in Tokyo. Happy Hormones shoed a cuter side to the girls, offering fans a glimpse beyond their usual hardcore dance moves. The audience joined in, waving their hands from side to side and flashing peace signs.
The Italian disco tune Fantastico began with slow-motion movements and added limbo dancing into the choreography, giving the members a chance to show off their comedic skills. Anyone who follows them on social media is well aware of how hilarious they can be!
Suddenly, a man dressed as a construction site security guard emerged on stage, performing an impressive rendition of the robot. This man turned out to be DJ Morley Robertson, who joined the girls in Intergalactic, starting with the members calling out “We are Bestie Girls!” As Atarashii Gakko! danced to this classic Beastie Boys tune, Robertson addressed the audience, shouting “The night is just getting started!”
Pineapple Kryptonite shows off the girl’s dancing skills, but the Pineapple Kryptonite REMIX treated fans to an acrobatic performance that brought the energy in the venue to the max.
Member MIZYU spoke to the audience about the choreography in WOO! GO!, the girl’s newest track, calling on them to join in. The members also performed the Spanish version of Free Your Mind, cementing their place as one of Japan’s most global acts. Towards the end of the live show, the members hugged and showed the audience how close they are as friends, bringing everyone to tears.
The Zepp DiverCity concert was a whirlwind of excitement and energy. Those in the audience could see how Atarashii Gakko! has improved since their debut, and everyone is excited to see how much higher they can soar going forward.
The archived video of the performance is officially available until May 29 at 23:59. Check out a comment from the group immediately after the concert below!
Comment from Atarashii Gakko!
“This was the best live performance we’ve ever done! With our past shows, the four of us have designed everything ourselves. This time we had a lot of other people involved, and we could really feel the love from both the staff and the audience. During the show, I felt like I was having a conversation with the audience without words. I could see everyone’s faces from the beginning to the end, and it made me so happy. Each day, we interact with so many fans through social media, but being on stage in front of them is so different. We can feel how much they love us and we can really be ourselves. Just before the show started, we reminded ourselves to just have FUN! That’s why this became our best concert ever. I hope we can share all of this love and happiness on an even bigger stage next time!”
Sanrio Inspired Touken Ranbu Collaboration Cafes to Open in Shibuya and Nagoya PARCO
Touken Ranbu has become a worldwide phenomenon over the past decade. The handsome characters are a hit with female fans, and now, PARCO is teaming up with Sanrio to reimagine everyone’s favorite swords-turned-dudes into chibi, pastel versions of themselves. Fans can enjoy seeing the kawaii form of their favorite characters at a special collaboration cafe coming to Shibuya and Nagoya soon.
Lineup at a Glance
Kogitsunemaru’s Lunch Plate for Kids
Oodenta Mitsuyo and Sohayanotsurugi’s Mini Burger Plate
Izuminokami Kanesada and Horikawa Kunihiro’s Berry Pancakes
Konnosuke’s Fruit Parfait
Acrylic Pick A (20 varieties): ¥440 each
Acrylic Pick B (20 varieties): ¥440 each
Acrylic Magnet Round 2, Set A (Random, 20 varieties): ¥550 each
Acrylic Magnet Round 2, Set B (Random, 20 varieties): ¥550 each
The cafe will offer an original menu inspired by the characters from the free-to-play video game and anime series. A shop attached to the collaboration cafe will also be selling original merchandise, so fans won’t want to miss stocking up.
Wanpaku! Touken Ranbu Cafe #2
Venue: Shibuya TOKYO PARADE Goods & Cafe (Shibuya PARCO 6F)
Running: May 21 – July 11, 2022
Official Site: https://cafe.parco.jp/parade/
Official Twitter: https://twitter.com/TOKYO_PARADE_
Venue: Nagoya THE GUEST Cafe & Diner (Nagoya PARCO West Building 8F)
Running: June 10 – July 19, 2022
Official Site: http://www.parco.co.jp
Shibuya PARCO Art Figure Gallery 1/ONE SLASH Opens with Sophie’s Atelier 2 Installation
Shibuya PARCO is scheduled to open a new art figure gallery, 1/ONE SLASH, in April 2022. Pop culture content like anime, comics, and games will feature heavily at this new fifth-floor location, with popular characters being recreated in 3D form.
Guests will be able to browse figures in the art gallery portion, and will also be able to purchase figures that they enjoy at the shop. The figures on display will be created by Design Coco, a company with an excellent reputation for producing high-quality figures, including life-size figures.
Title #1 – Sophie’s Atelier 2: The Alchemist of the Mysterious Dream
The first 1/ONE SLASH production will be both life-size and 1/7th scale figures of Sophie from the popular Koei Tecmo game Sophie’s Atelier 2: The Alchemist of the Mysterious Dream. The title is one of the best-selling games in the 25-year-old Atelier series. Character designs are being provided by NOCO and Yugen.
Fans of the recently-released game won’t want to miss this showing!
1/ ONE SLASH
Location: Shibuya PARCO 5F
Pringles TikTok Dance Contests Opens, Winners to Perform with Atarashii Gakko!
Pringles, a popular brand of potato chips sold in over 140 countries around the world, has opened a new TikTok dance campaign! Those participating could win a once-in-a-lifetime prize, all by dancing alongside some special Pringles filters!
Finger Heart Post / L-sign Pose / Praying Pose
Pringles Original Long Sleeve T-shirt
For the campaign, a selection of TikTok effects will make it look like dancers are popping out of a Pringles can! These effects also include hearts, stars, and music notes that pop up in time with the poses, making this challenge easy for both new and seasoned dancers.The song featured is Pringles Pringles by Frasco.
The ambassadors for the campaign are Atarashii Gakko, a popular dance and vocal unit with over 3.5 million TikTok followers. The winner of the contest will have the opportunity to co-star in a Pringles web commercial with the group, and finalists will receive a limited edition Pringles T-shirt. Don’t miss your chance to shine!
Eternal Shojo Cafe Opens in Shibuya, Features Collaboration Menu Inspired by 90s Anime
Five nostalgic and popular shojo anime series from the 90s and early 2000s are being honored at a limited-time collaboration cafe in Shibuya! Hime-chan’s Ribbon, Akazukin Chacha, Nurse Angel Ririka SOS, Kodomo no Omocha, and Full Moon wo Sagashite are being honored with new character-inspired menu items and exclusive goods until March 21, 2022. The cafe is being held at TOKYO PARADE goods&cafe on the 6th floor of Shibuya PARCO.
Hime-chan and Pokota’s Donut Tower / Pokota’s Maple Chicken Donut Sandwich
Akazukin Chacha Dessert Plate / Magical Princess Strawberry Milk / Shiine’s Homemade Curry
Nurse Angel Ririka SOS
Ririka Life Flower Parfait / Nurse Angel Ririka’s Vaccine Soda
Kodomo no Omocha
Sana and Hayama’s Rice Omurice / Maro-chan’s Chocolate Chestnut Drink
Full Moon wo Sagashite
Takuto and Meruki’s Green Onion Ramen / Full Full Moon Cheesecake / Takuto’s Apple Vinegar Jelly Drink / Meruko’s Peach Vinegar Jelly Drink
Bonus: Paper Lunch Mat with Original Design
Bonus: One Randomly Selected Coaster (17 varieties) for Each Drink Ordered
Eternal Shojo Cafe
Running: February 10 – March 21, 2022
Address: TOKYO PARADE goods&cafe (Shibuya PARCO 6F)
Hours: 11:00-20:00 (Last Food Order at 19:00, Last Drink Order at 19:30)
Official Site: https://cafe.parco.jp/parade/
JOYSOUND’s ‘Miruhako’ Now Streaming Concert Footage and Original Comments from Atarashii Gakko!
22.January.2022 | MUSIC
With a staggering 3.4 million followers on TikTok, Atarashii Gakko! is a dance and vocal performance group taking the world by storm. The members call themselves “Japan’s youth representatives in sailor uniforms ready to sing and dance,” and their humor and talent is quickly garnering international acclaim.
Certain JOYSOUND karaoke locations in Japan offer ‘Miruhaco,’ allowing guests to feel as though they’re at a live concert while in the comfort of a private room. Select locations will be showing footage from the Tokyo show of the most recent Atarashii Gakko! tour, “We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~ until February 6, 2022.
The group’s TikTok videos have become a hot topic across other social media platforms, and the girls recently traveled to Los Angeles to perform in the HEAD IN THE CLOUDS music festival. The ‘Miruhaco’ exclusive digest will show live performance from the final Tokyo concert held at TSUTAYA O-WEST last October. Fans can also hear some original comments from the four members.
“We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~” – Tokyo Performance Digest Only at JOYSOUND ‘Miruhaco’
Available at stores featuring JOYSOUND MAX GO
※Please check the special page on the Miruhaco website to see a list of participating stores.
Streaming until February 6, 2022
Price: Free *With Room Charge
How to Watch / Details: https://miruhaco.jp/archives/item2/808930/
BE:FIRST Photo Exhibition “We Just Gifted.” Ver. 2 Opens at Shibuya PARCO
In October 2021, boy band BE:FIRST held their first photo exhibition at Shibuya PARCO. Now, a second version of the exhibition is triumphantly returning to the Tokyo venue!
BE:FIRST is a seven-member dance and vocal group created during THE FIRST boy band audition. Organized by BMSG, a company founded by popular rapper SKY-HI, the group immediately amassed an army of fans from around the world. The photo exhibition held in Tokyo, Nagoya, and online for three months starting in October attracted over 10,000 visitors.
In response to the large demand, the BE:FIRST Photo Exhibition “We Just Gifted.” recently visited Osaka, before returning to Tokyo. The first showing focused heavily on the member’s journey towards a major debut, but now, more than 80% of the photos have been replaced. Since BE:FIRST’s major debut on November 3, the boys have held their first solo concert and fan meetups. Over 200 photos of the members post-debut will be on display.
The online photo exhibition, which was scheduled to end on January 31, will be extended to coincide with the new exhibition at Shibuya PARCO. Be sure to check it out!
BE:FIRST PHOTO EXHIBITION “We Just Gifted.” Ver.2
Running: January 26, 2022 – February 8, 2022
Location: Shibuya PARCO B1F GALLERY X BY PARCO (15-1 Udagawa-cho, Shibuya-ku, Tokyo)
Hours: 11:00-20:00 *Hours subject to change.
Admission: ¥500 (Tax Included) *Reservations required for all days. First-come, first-served. Re-entry is not permitted.
Official Exhibition Site: https://art.parco.jp/galleryx/detail/
*Content of the exhibition is subject to change without notice.
Tickets for the event are now available on the Livepocket website.
Buy Tickets: https://art.parco.jp/galleryx/detail/
Akane Shinjo from SSSS.GRIDMAN Inspires Pop-Up Store at Shibuya PARCO
From January 15 until January 30, a pop-up store inspired by the antagonist Akane Shinjo from Studio TRIGGER’s SSSS.GRIDMAN series will open on the 6th floor of Shibuya PARCO at the Tokyo Otaku Mode TOKYO store.
SSSS.GRIDMAN, released in 2018, has become a global hit. This limited-time shop will sell goods related to the character Akane Shinjo, with many featuring newly-drawn illustrations. The shop will double as an exhibition, with original drawings and other pieces from the show’s production available for guests to browse in the space. This was overseen by the team at Studio TRIGGER, the company behind the series. Certain surprises will also appear at the event, and a number of items will also be available for purchase online, so keep an eye out!
Masaru Sakamoto, the character designer and chief animation director for SSSS.GRIDMAN provided the original illustrations for the event.
Ⓒ円谷プロ Ⓒ2018 TRIGGER・雨宮哲／「GRIDMAN」製作委員会
Akane Shinjo Exhibition
Running: January 15 – January 30, 2022
Address: Tokyo Otaku Mode TOKYO, Shibuya PARCO 6F (15-1 Udagawa-cho, Shibuya-ku, Tokyo)
Online Shop: PARCO ONLINE STORE / Tokyo Otaku Mode TOKYO
Pokemon ‘Brilliant Shining Festival’ Pop-Up Shop Opens at Shibuya PARCO
On November 19, 2021, Pokemon Brilliant Diamond and Pokemon Shining Pearl were released for the Nintendo Switch. Remakes of the original Diamond and Pearl titles, fans have been loving the new graphical and quality-of-life improvements. To commemorate their release, Shibuya PARCO will open a ‘Brilliant Shining Festival’ pop-up shop where children and adults alike can come together to snag some neat new merchandise inspired by both games.
The pop-up shop will be located in the COMINGSOON event space on the first floor of Shibuya PARCO from January 2 until January 12, 2022. The interior will be completely decorated in Pokemon style, and original snacks will also be available for purchase. (Snacks will also be available for purchase from the PARCO Online Store).
Along with buying some cute merch, a special password and sticker campaign will be held during the duration of the event. Just say some special words to the shop’s employees, get a sticker exchange ticket, and use it at the pop-up store. The password is ‘Brilliant Shining Festival!’
©Pokémon. ©Nintendo / Creatures Inc. / GAME FREAK inc.
Brilliant Shining Festival Pop-Up Store
Running: January 2 – January 12, 2022
Address: Shibuya PARCO 1F (15-1 Udagawacho, Shibuya, Tokyo)
Hours: 11:00-20:00 (January 2-11) *Open until 18:00 on January 12
Password & Sticker Gift Campaign
Running: January 2 – January 11, 2022
Hours: 11:00-20:00 (January 2-11) *Until 18:00 on January 12