Atarashii Gakko! and PARCO Culture Festival P.O.N.D. Release Special Collab Video

12.October.2021 | MUSIC

In 2021, the four-member girl group Atarashii Gakko! joined 88rising, a U.S.-based label helping to promote Asian music globally. Since then, they have continued to attract worldwide attention with their unique sound and eccentric choreography. Now, to promote P.O.N.D., a 10-day culture festival at Shibuya PARCO, the two have come together for a special collaborative video!

 

ATARASHII GAKKO! × P.O.N.D. – Pineapple Kryptonite (SHIBUYA SHORT VER.)



Produced by Money Mark, known as the best sound producer and melody maker in the alternative music world and working with the Beastie Boys for nearly 20 years, Pineapple Kryptonite has been a smash hit. Though the original music video was filmed in California, this version shows the girls fighting off a monster attacking Shibuya PARCO. The video was directed by up-and-coming filmmaker Oudai Kojima. 

 

The video is currently available on YouTube, and will also be popping up on screens across Shibuya during the cultural festival!

 

Comment from the Members

“We walked around PARCO so many times our feet ached, and we shouted so loudly at the giant monster our throats were sore! The best part was messing with the avocados, gummies, and dry ice in the lab scene. 

Be sure to check out the video we made with Shibuya PARCO!”

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    『GQ JAPAN』Illustration by Koji Toyama (C) 2021 Conde Nast Japan. All rights reserved.

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    Pineapple Kryptonite Music Video 

     

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    Learn more about KAWAII culture leaders ‘Sebastian Masuda and 6%DOKIDOKI’ at the Hobonichi Karucha-n, a cultural information center that introduces Tokyo’s recommended exhibitions, movies, plays, and music.

     

    Comment from Sebastian Masuda

    “In 1995 I was 25, and could have never imagined that my future would turn out this way. However, even though 26 years have passed, the shop is still a place that combines fashion, culture, and art. Do you have enough colorful pieces these days? Whether it’s your first time visiting or you’ve been with us for a long time, I hope that you will check out the exhibition.”

     

     

    An interview with Sebastian Masuda will also be released at 11:00 on September 17 on the ‘Hobonichi Itoi Newspaper’ website, so look forward to it!

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    10.September.2021 | FASHION / SPOT

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    The exhibition will be held at NANZUKA 2G, located on the 2nd floor of Shibuya PARCO, as well as within the PARCO MUSEUM TOKYO on the 4th floor.

     

     

    Shibuya PARCO Art Week 2021 Features

     

    Martin Margiela: In His Own Words

    © 2019 Reiner Holzemer Film – RTBF – Aminata Productions

     

     

    #HotelKawashima

     

     

    Kensaku Kakimoto Exhibition ‘Devoting Time’ Collaboration with Luke Bubb, Piotr Stopniak

     

    mono100 x Natsuki Kurachi POP UP

     

     

    Nori Okawa Solo Exhibition ‘Good Boy, More Drunk’

     

     

    Hikaru Ichijo Exhibition ‘CHIDORI ASHI,’ with a motif of ‘people who are carried away by alcohol’

     

     

    Mariko Enomoto Solo Exhibition ‘Moments,’ depicting the fluctuations of daily life

     

     

    Emi Ozaku Solo Exhibition ‘Good something for you’

     

     

    Exhibition of Tetsuji Aoyama’s works, ‘21XX A Future Odyssey ~Someday in a Hundred Years~

     

     

    Exclusive collaboration products by VOILLD x FACE on sale

     

     

    Shun Komiyama Photo Exhibition ‘The Wind Responds,’ by MIDORI.so Gallery

     

     

    A group exhibition ‘’ DONOKO? ‘’ Portrait series Curated by TOKYO URBAN ART

     

     

    “Welcome back to your “Home Position” – Selecting art for the interior based on ‘likes’



    At ‘WHITE CINE QUINTO’ on the 8th floor of Shibuya PARCO, visitors can see a powerful documentary film about Martin Margiela, Martin Margiela: In His Own Words. Also on the 8th floor, a hands-on exhibition titled #HotelKawashima will feature Akira Kawashima of the comedy duo Kirin becoming the manager of a hotel. The comedian’s voice will also be used for the in-house announcements throughout Shibuya PARCO.

     

    An ART PASSPORT, distributed by the gallery and other stores throughout the complex, contains plenty of information about the events throughout the museum, as well as exclusive special offers. Be sure not to miss the interview with Jean Jullien!

     

     

     

     

    Jean Jullien Exhibition「PAPER PEOPLE」/「POCKET PARENTS」

    ©Jean Jullien Courtesy of NANZUKA

    ©Jean Jullien Photo by Shigeru Tanaka Courtesy of NANZUKA

    ©Jean Jullien Photo by Shigeru Tanaka Courtesy of NANZUKA

     

     

    Jean Jullien’s solo exhibition “PAPER PEOPLE,” curated by NANZUKA, will be held at the PARCO MUSEUM TOKYO on the 4th floor, and will depict the creative process of the artist through the medium of paper. Jullien, who has a deep knowledge and love of Japanese manga culture, is sure to bring some charm and comedy to the showing, as is typical of his style. The artist, from Brittany in France, has always been inspired by Japan, and also by the natural beauty of his homeland. Each of the nearly 50 works in the exhibition were created during the Coronavirus pandemic, and 25 special screen prints will be on sale via lottery, both at the event and online.

     

    In the “POCKET PARENTS” exhibition at NANZUKA 2G on the 2nd floor of the complex, Jullien’s upbringing and experiences as a parent are expressed in a hilarious story about aging and responsibility. Compared to “PAPER PEOPLE,” this offers a different perspective from the artist, which visitors can learn more about in his interview.

  • American Tech Accessory Store CASETiFY Opens Shibuya PARCO Location

    06.September.2021 | FASHION / SPOT

    Los Angeles-based lifestyle brand CASETiFY has become globally popular for their smartphone cases and Apple Watch bands. Celebrities and influencers around Japan and abroad have caused an explosion of interest around the world, and now, the first East Japan CASETiFY shop, named CASETiFY STUDIO, is set to open in Shibuya PARCO on September 10, 2021.

    The new CASETiFY STUDIO won’t only allow customers to create CASETiFY’s signature custom cases on the spot, but will also offer a variety of popular print designs and an oversized LED screen. To commemorate the opening of the store, the Yu Nagaba x CASETiFY Collection, which launched and subsequently sold out in 2020, will return exclusively to Shibuya PARCO.

     

    Products at CASETiFY aren’t only for the newest phones. There’s something for everyone, including drop-proof cases, ultra-protective cases, water bottles, and AirPods cases in new colors. After opening, a number of new collaborations and cases for the newest iPhone will be available as well, so keep an eye out!

     

    A special display within the store will allow customers to experience first-hand the sustainability of all CASETiFY products, with many being compostable and biodegradable. A new three-layer protective mask will also be available, which uses recycled materials for its packaging.

     

    The Shibuya PARCO location will follow in the footsteps of the LUCUA Osaka store, by implementing the RECASETiFY initiative. This aims to reduce plastic waste by transforming used cases into new products. Those who return cases to the store will receive 15 percent off their next purchase.

     

    What kind of case would you like to create at this new location?

     

  • 100% Online Music Festival MUSER FEST. 2021 -MUSIC AID- Announces More Performers

    04.August.2021 | FES / MUSIC

    MUSER FEST. 2021 -MUSIC AID- is an upcoming virtual music festival, held on September 11 and 12. 

    The newly announced artists are ATARASHII GAKKO!, the 4-member performance dance unit, Jazzrronik, who will be performing as a trio,  CHAI, who have received high praise overseas, and fox capture plan, who have performed the theme songs for a variety of tv shows and films. 

    A live band performance from Yasuyuki Horigome has also been announced.

     

    19 performing artists have been unveiled so far, with artists from overseas being announced in the near future. You can watch a special comment from each artist on the MUSER Official YouTube channel.

     

    There will be exclusive digital content for those who purchase tickets to the event, including some that are already available to view by logging into the MUSER Fest official website and clicking My Page.

     

     

     

    Newly Announced Artists

    ATARASHII GAKKO!!

    Jazztronik

    CHAI

    fox capture plan

     

     

    Here you can see all previously announced acts:

     

    DAY1 August 11
    Original Love
    Cypress Ueno To Roberto Yoshino
    SIRUP
    SOIL & “PIMP” SESSIONS
    Doul
    D. A. N.
    CHAI
    NABOWA
    bonobos
    Yasuyuki Horigome (Band Set)
    YONA YONA WEEKENDERS

     

    DAY2 August 12
    ATARASHII GAKKO!!
    H ZETTRIO
    Sunny Day Service
    The fin.
    jizue
    Jazztronik
    Scha Dara Parr
    fox capture plan

     

    Get heated up this summer from the comfort of your own home with this online festival!

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