The wildly popular track OTONABLUE by ATARASHII GAKKO! won the top prize for the first half of 2023 in the TikTok Trend Awards.   Although the track was initially released years ago, OTONABLUE became popular this year after its curious neck-swing dance became a popular subject on TikTok. As of June 21, 2023, the total number of videos using the song on the short video app exceeds 3.1 billion. The award recognizes the track’s incredible impact on TikTok, considering the total amount of likes and views on related videos. The neck-swing dance has become a major trend with young people both on the app and outside of it.   The group performed OTONABLUE live at the awards ceremony, wowing the crowd with their rendition of the iconic choreography. The award was bestowed by Ichiro Yamaguchi of Sakanaction, a TikTok ambassador and presenter at the ceremony.

Keina Suda, also known by his Vocaloid producer name Balloon, has been rising in popularity with the release of the music video for his new track Darling. On May 24, he’ll release his second full album Ghost Pop, and his track Hana ni Kaze is being used to promote Hatsune Miku’s 360 Reality Audio Experience at the Sony Store. This catchy track will be released on all major streaming services on February 10, 2023. In addition, the cover for the song, created by Avogado6,  has also been revealed.

The song was created exclusively as the campaign song for Sony Store’s exclusive Walkman and accompanying headphones featuring exclusive Hatsune Miku designs by Avogado 6. These are available to order now, and starting January 27, Sony Store locations are offering a new listening experience, allowing guests to enjoy Hana ni Kaze with Sony’s 3D Reality Audio.

 

In addition to this listening experience, a special viewing event was held in theater rooms, making guests feel as though they were at a live concert. Reservations were required to participate.

 

Visit the official Sony website for more information!

ACCAMER released the song Nomic on streaming services on October 7. The track serves as the ending theme for the anime series I’m the Villainess, So I’m Taming the Final Boss, and on October 15, the music video was revealed!   The new music video was produced by the song’s writer Sheeno Mirin, and is a unique creation perfectly suited for the track. In the past, ACCAMER has worked with eminent video creators on her music videos, including sakiyama, Ryuuseee, and Yuma Saito.    The music video was illustrated by up-and-coming artist Meri, who also created the cover art for Nomic. The video was edited by video director bondbond, and fans will also want to keep an eye out for ZAZA’s avant-garde CG work. The lyrics, which scroll vertically, are somewhat hypnotic, and this is certain to be one video you won’t forget!

Popular boys group BE:FIRST has released the music video for Message. The track was featured on the group’s chart-topping first album BE:1 released on August 31.Message is BE:FIRST’s first love song, featuring a soundscape punctuated by sweet guitar riffs. The mid-tempo ballad is a collaboration between singer-songwriter eill, whose songs reflect elements of soul and R&B and whose silky, soulful voice is incredibly addicting; Matt Cab, whose musical sense and unique sound is perfect for a wide range of genres; and MATZ and SKY-HI, who have attracted attention as next-generation artists who lead the Japanese dance music scene.   The music video shows seven people in love and was filmed like a drama series. The seven performers portray their daily lives as they fall in love, struggle with love, and learn to move forward. The powerful dance is also a highlight. Check out the dramatic performances of the seven members in this elaborate setting.   BE:FIRST is currently on its first nationwide tour, titled BE:FIRST 1st One Man Tour “BE:1” 2022-2023. The tour will take the members to 17 cities nationwide for a total of 29 shows.   Be sure to watch this dance-filled music video, offering a glimpse at a new side of BE:FIRST.

Rock band BUMP OF CHICKEN has released the music video for the song SOUVENIR, the second opening theme for the popular anime series Spy x Family. The second cour of the series began airing on October 1.   SOUVENIR is the band’s first new song in about six months and was added to streaming services on September 29. Unsurprisingly, the track has been a hit, performing well on the charts.   The music video was directed by Spikey John, who is working with BUMP OF CHICKEN for the first time.    Prior to the music video’s release, a fast-paced teaser video shot on a highway was released, and many fans have been anxious to see what the full-length video would look like.   Are you watching Spy x Family? How do you feel about the new opening song and animation? ©遠藤達哉/集英社・SPY×FAMILY製作委員会

Born in Niigata and living in London, international singer-songwriter Rina Sawayama released her second album Hold The Girl on September 16. The album has already received rave reviews from media outlets worldwide, with NME calling it “the best British pop album of the year.”  Sawayama has now released the music video for her single Hurricanes, which can also be found on her newest album. The impressive video features an incredibly powerful performance with the band in the middle of a violent storm. Be sure to check it out below!   Hurricanes - Rina Sawayama (Official Music Video)https://youtu.be/LbB1Qtq3FHY　 A studio performance version of the song This Hell, the first single from the album and a fan favorite, has also been released. The video features incredible dancers and a live band.   This Hell (Live) - Rina Sawayama | Vevo Studio Performancehttps://youtu.be/7cilizyYBdQ　 Sawayama has also announced that she will hold her first solo Japan tour in January 2023, which will stop in Tokyo, Nagoya, and Osaka.