First Collection from Fragrance Brand ainou Produced by Four ASOBISYSTEM Talents
20.October.2021 | FASHION
ASOBISYSTEM has teamed up with cosmetics company Bijinaru to launch a new fragrance brand ainou. Offering a variety of products, the first collection was produced by models Yuri Suganuma, Saki Shibata, Rinko Murata, and Goto Yutaro. The four were asked to come up with fragrances inspired by their own personal thoughts and feelings. Products will be on sale starting October 20 at PLAZA/MINiPLA locations nationwide and at the ainou online store.
ainou = i know
Scents can evoke memories.
If we could share our precious memories through scents…
The Scent of Memories
1st Collection Producers
‘A clear, sweet, and fresh aroma,’ produced by Yuri Suganuma
ainou 0 Fragrance Mist Eau de Toilette
With the nickname ‘Yuripa,’ Suganuma has gained a massive following among young women. She has become a social media influencer and often shares her beauty knowledge online, having obtained certification in cosmetics and skincare. Suganuma has acted as an MC for numerous events, has produced apparel and accessories in the past, and has collaborated with popular brands from Zoff to CA4LA. She recently started her own brand, LOBJECT.
‘The happy scent of flowers and grass after the rain,’ produced by Saki Shibata
ainou 8 Fragrance Mist Eau de Toilette
Nicknamed ‘Shibasaki,’ she is a model from Aichi Prefecture who is loved by women of all ages. During her time as a fashion model, she has appeared on the cover of popular women’s magazine mer for 12 consecutive months and has also appeared in numerous commercials and other mediums. She has also begun selling her clothing and vintage items overseas as part of a broadcast she produces and has collaborated with many other designers and brands. Shibata has traveled all over Japan to help revitalize small towns and has served as a PR ambassador for several outlying islands.
‘The unforgettably sweet scent of a bouquet,’ produced by Rinko Murata
ainou 23 Fragrance Mist Eau de Toilette
Murata has appeared across a wide range of mediums, including in fashion magazines, on the radio, in web and TV advertising, and strutting the catwalk in fashion shows. She writes a popular online column titled ‘Curry Tokidoki Rinko Murata,’ where she catalogs her hobby of visiting curry shops, as well as ‘Pub Patrol,’ a series in Tabelog Magazine. Murata is active in product collaborations and has produced a number of popular products using her heightened sense of style. She also is the director of her own brand, idem.
‘A scent that causes you to turn your head,’ produced by Goto Yutaro
ainou 66 Fragrance Mist Eau de Toilette
Goto Yutaro was born on June 3, 1998, in Hiroshima prefecture. In 2016, he began his career as a vintage clothing store clerk before becoming a model known to the industry as being ‘too cute.’ He began his acting career in 2017 and has appeared in the popular drama series Trouble of the Blue Vampire and Cherry Magic! Thirty Years of Virginity Can Make You a Wizard?! With a number of films currently in the pipeline, the actor is expected to continue his upward trajectory as a unique talent on screen. The star is currently appearing in the NHK drama series Komi Can’t Communicate, as well as in theaters in both It’s a Summer Film and Kaguya-Sama: Love is War Final.
MetaTokyo Launches First Project in the Metaverse with Genereativemasks
22.November.2021 | FASHION
The Metaverse has been in the news lately, and the future is looking more and more digital. ASOBISYSTEM, ParadeAll, and Fraction Ventures have teamed up to build Japan’s first pop-up museum focusing on generative art in MetaTokyo, an open cultural city in the open Metaverse using NFT. This will exhibit one of the largest NFT art projects in Japan, Generativemasks.
Generative art refers to artworks that are generated by code, using computer software.
MetaTokyo Pass (MetaTokyo Digital Passport)
The architecture of MetaTokyo was created by MISOSHITA, a Metaverse/VR creator active not only in Japan but around the world. The interior and exterior were designed in collaboration with Generativemasks and other contributors to make a completely unique structure in the Metaverse. The NFT MetaTokyo Pass, functioning as a digital passport, is on sale now, allowing owners to access a number of activities and special privileges, including access to exclusive events and restricted areas within the MetaVerse.
MetaTokyo is the world’s first project to connect NFTs with the MetaVerse and is the first project of its kind to be implemented globally.
Model Shibata Saki’s Trip to Mie Prefecture to Air on BS12 for 2 Consecutive Weeks
18.November.2021 | SPOT
On November 18 and November 25, national free broadcasting service BS12 will air ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima.’ The host for the excursion will be popular model Shibata Saki (nicknamed Shibasaki), who is a well-known figure to women of all ages.
NEXT TRIP is a new travel program that helps travelers figure out where to go next. The theme of the series is “Where should I go once the world settles down?” From visiting popular city spots to faraway resorts in Japan and abroad, the show aims to introduce people to locations they haven’t discovered yet, showcasing what the world has to offer. Those watching should keep a lookout for spectacular scenery, gourmet local food, outdoor activities, and so much more.
[Part 1] November 18, 2021, 9:00 – ‘NEXT TRIP: A Journey to Ise’
In this episode, Saki Shibata travels to Ise, Mie Prefecture, first visiting Ise Shrine to pay her respects. The shrine is one of the holiest and important sites in the Shinto faith and was said to be established in the year 4 BCE. After visiting the Inner Shrine on a bright and sunny morning, Shibata travels to the ancient Okage Yokocho street to find some souvenirs and enjoy a local cafe to enjoy Ise’s famous rice cakes and traditional Japanese sweets. For lunch, she visits a very retro western-style building. At the nearby Ise Ninja Kingdom, guests can wear ninja costumes, and Shibata does just that! As the day comes to an end, Shibata opts to stay at a luxurious ryokan, Ikyuu, and highlights the incredible dinner and other services the lodging offers.
Air Date: November 18, 2021 / 9:00-10:00
[Part 2] November 25, 2021, 9:00 – ‘NEXT TRIP: A Luxury Resort Trip to Ise and Shima’
The second part of the trip begins with cycling. Visiting the famous Married Couple Rocks on the coast of Futami, Shibata sets out for Shima. After enjoying the breathtaking view from the ‘Mailbox in the Sky’ on the Ise-Shima Skyline, she stays at a resort overlooking the Shima coast. Guests are welcome to take a leisurely stroll around the grounds and enjoy a luxury cruise or dinner. The sunset is something Saki Shibata will surely never forget.
Air Date: November 25, 2021 / 9:00-10:00
Where do you want to travel in Japan once the world settles down?
Discover the wonder of Kanazawa with AMIAYA and ETSUNA with new “HAKKEN” videos produced by Channel 47
Fashion icons show the modern and historical charm of Kanazawa, Japan
TOKYO, JAPAN (16 November, 2021) – Channel 47, a company focused on globally promoting the appeal of local and popular Japanese culture through the power of entertainment, is excited to debut their new “HAKKEN” video series today, 16 November, highlighting the wonderful modern and historical tourism aspects of Kanazawa City in Ishikawa Prefecture. “HAKKEN” is the Japanese word for discovery, which is the core feeling this new video series is aiming to convey. Channel 47 wants toinspire viewers to discover the wonders of Japan’s local culture through these shortfilms.
The debut videos feature fashion icons AMIAYA and ETSUNA (both represented by ASOBISYSTEM), each exploring a different facet of what Kanazawa has to offer curious visitors. These films were produced by Channel 47 as a part of promotional efforts for the Kanazawa Film Festival held in September of 2021. These entries in the “HAKKEN” series were informed by Channel 47’s shared philosophy with the Kanazawa Film Festival, to disseminate the culture of Japan’s countryside and promote its appeal worldwide.
In the first video, twin model & singer duo AMIAYA discover the “pop” elements of the city at locations such as the Omi-machi market, the 21st Century Museum of Contemporary Art, the Nagamachi Samurai District, and more. Along the way they sample delicacies from some of Kanazawa’s highly rated restaurants. Through their experiences viewers will see art, food, shopping, and scenery that has high appeal among visitors.
Watch “HAKKEN – Discover Kanazawa with AMIAYA”
Find AMIAYA online
Official Website: https://asobisystem.com/talent/amiaya/
AMI Instagram: https://www.instagram.com/amixxamiaya/
AYA Instagram: https://www.instagram.com/ayaxxamiaya/
In the second video, fashion designer and influencer ETSUNA takes a different approach and wanders the traditional side of Kanazawa. Starting with a stroll in the Higashi Chaya District, her journey takes her to make ceramic art at Hokutoh, and to see historic locations such as the Ishikawa Bridge, the Gyokusen’inmaru Garden, Sannomaru Square, and more. To fit the traditional theme of her visit, she visits Kimono & Antiques Soki and gets dressed for the occasion. Viewers will see through ETSUNA’s exploration the beauty and historical legacy of Kanazawa City.
Watch “HAKKEN – Experience Kanazawa’s History with ETSUNA”
Find ETSUNA online
Official Website: https://asobisystem.com/talent/etsuna/
ABOUT KANAZAWA FILM FESTIVAL
The 15th Kanazawa Film Festival was held from September 18-20, 2021 in Theater 21 at the 21st Century Museum of Contemporary art in Kanazawa. The festival has a reputation not only for the high quality of films presented each year, but also for its “New Directors with Promising Talent” program. This year 83 films were entered in the “New Directors with Promising Talent” program, and 11 of them won screening rights. The Grand Prix was awarded to MELIA’s “Experiential Tour”, for which she also received the special Channel 47 Award.
More information on the Kanazawa Film Festival can be found at
ABOUT CHANNEL 47
Channel 47 is a project that using the power of entertainment to communicate the appeal of Japan and its different regions to overseas audiences. Through planning and producing events with celebrities and personalities, Channel 47 creates content that conveys the appeal and charm of Japan’s many different regions to viewers all over the world. Channel 47 created the post-movies for the 15th Kanazawa Film Festival, held in September 2021. Additional efforts to promote the event overseas include producing
English subtitles for “Alien Painter” which was screened as a Kanazawa Film Festival Scholarship Film.
For more information about Channel 47 please contact: firstname.lastname@example.org
Sneaker Art Project artrA to Hold Final Exhibition in Osaka and Tokyo
12.November.2021 | FASHION
Street culture is ever-evolving, and sneakers play a big part in street fashion. Combining sneakers and art, the artrA project is about to wrap up its first successful season. SNKRDUNK, Japan’s premier sneaker selling app and popular shoe shop atmos have teamed up for this exhibition, which will feature the famous AIR JORDAN 1. These exhibitions have taken place in seven cities across Japan since July. The final exhibitions will be held in Osaka in November and in Tokyo in December.
A total of 26 up-and-coming illustrators, graphic designers, and even ukiyo-e artists have come together for this unique event. The artwork in this exhibition will incorporate the AIR JORDAN 1 brand, and merchandise featuring this street-styled artwork will be available at the venue.
Those who purchase a T-Shirt on-site will be entered into a raffle to win a pair of AIR JORDAN 1 sneakers. In addition, a special lottery will allow winners to purchase a pair of sneakers to take home.
Be sure to keep an eye out for the second season of the artrA project brought to you by ASOBISYSTEM!
artrA – SEASON 1 FINAL –
“artrA Vol.8” in OSAKA
Running: November 19 – November 23, 2021
Address: atmos SHINSAIBASHI (2-7-6 Shinsaibashisuji, Chuo-ku, Osaka)
“artrA Vol.8” in TOKYO
Running: December 24 – December 26, 2021
Address: A.F GALLERY (3-21-8 Jingumae, Shibuya, Tokyo)
Official Site: http://asobisystem.com/
ATARASHII GAKKO! Take Part in First Overseas Performance at 88rising Festival
10.November.2021 | MUSIC
Four-member dance and vocal group ATARASHII GAKKO! have taken the world by storm, with their hilarious TikTok account amassing over 3.2 million subscribers and their music racking up plenty of attention on streaming platforms. On November 6, 2021, the girls performed at the Head in the Clouds music festival in Los Angeles, put on by record label 88rising. This was the first overseas performance for the group, and they enjoyed putting on a crazy show for 25,000 people.
As the four members took to the stage, they began their performance with Final Humanity, showing their Japanese pride to the LA audience. With their insanely energetic dance moves, they seemed more like gymnasts, obviously beyond excited for this huge opportunity.
After the first song concluded, the girls introduced themselves in English. When SUZUKA called out “Say ‘It feels so good,’ the audience enthusiastically responded “MECHA MECHA KIMOCHI~!” Shouting “Let’s Go Head in the Clouds,” they began their second song Night Before the Exam. Dancing with their red headbands made their singing and dancing stand out even more–if that was even possible. Fan-favorite Koi Geba was next, and the crowd was completely overwhelmed by the intensity of the girl’s movements.
Intergalactic Remix snagged the audience’s attention, as the family song has roots in US culture. ATARASHII GAKKO! wore the same construction vests and helmets that the Beastie Boys wore in their 1999 music video. The classic track won big at the 1999 MTV Video Music Awards, and this heartfelt tribute to one of the girl’s biggest inspirations won big with the audience. Shouting out “We are Beastie Girls” got a massive reaction, and it proved to be one of the most inspiring parts of their performance. As NAINAINAI began, SUZUKA asked the audience to put their hands up, and they did so without question. There’s no doubt that this Japanese group has completely captured the hearts of US fans.
For their new song Free Your Mind, the girls performed in a completely new way, backed by dancers clad in sailor uniforms. As may be expected, their newest epic Pineapple Kryptonite made a perfect climax to the show, with aliens suddenly appearing on stage to attack. Fans in the audience could even be seen holding up pineapples to show their support. As SUZUKA, RIN, MIZYU, and KANON left the stage, they told the audience they’d be back again–and given how well they performed in their first-ever overseas show, we’d agree. Next time, maybe they’ll be able to visit fans around the United States!
The newest ATARASHII GAKKO! single SNACKTIME will be available to stream on November 12, 2021. Five songs produced by Money Mark, who worked with the Beastie Boys and previously on Pineapple Kryptonite, will be on the new single, so be sure to listen!
On January 30, 2022, the girls will hold a live performance at Ebisu LIQUIDROOM in Tokyo. The sky’s the limit for these talented singers and dancers, and we can’t wait to see what they accomplish next!
Fruit of the Loom Collaborates with Illustrators Nah and Kayoubi on New Collection
09.November.2021 | FASHION
American apparel brand Fruit of the Loom is teaming up with two ASOBISYSTEM talents for a new collection! Illustrators Nah and Kayoubi, both popular with Gen Z will begin selling items from the new collaboration at ROOP TOKYO on the ZOZOTOWN site starting November 12, 2021.
Nah Collaboration Items at a Glance
A 24-year-old illustrator from Fukuoka, Nah began her career in 2018. Particularly popular on Instagram, she’s become known for using pastel colors in her sexy and cute pop art. Her concept is one word: oddball. Her main character is a girl who is one step ahead of everyone else.
Kayoubi Collaboration Items at a Glance
With charming retro designs spiced with a bit of modern flare, Kayoubi’s art inspires a love for the 80s and 90s. The artist is currently involved with a number of collaborative projects, including those will apparel brands and CD jacket designs.
The designs for the collaborative project feature cute girls in bright colors. Along with hoodies and T-shirts, bucket hats and tote bags are also available. Which design is your favorite?
Fruit of the Loom x Nah, Tuesday
Release Date: November 12, 2021
Where to Buy: ROOP TOKYO in ZOZOTOWN https://zozo.jp/shop/rooptokyo/
KAWAII MONSTER KITCHEN by ASOBISYSTEM Opens in Osaka
For visitors to Tokyo who love Japanese pop culture, the KAWAII MONSTER CAFE was a rite of passage. Opened in Harajuku in 2015 and produced by the Godfather of Kawaii himself Sebastian Masuda, the restaurant was a love letter to all things cute. Starting in February 2021, ASOBISYSTEM has taken over the operation of this beloved property.
Regrettably, due to the state of the world, KAWAII MONSTER CAFE HARAJUKU closed at the end of January 2021. However, the spirit of this colorful place isn’t dead, and a new concept and menu are now coming to fruition in Osaka!
Monster Cake and Choppy
Colorful Tonkatsu Monster Burger (Red): ¥1,380 (Tax Included, Drink Included)
This bright red monster burger will make a great subject for an Instagram photo and is filled with pork cutlet and bacon dipped in a special tomato sauce.
Colorful Shrimp Fritter Monster Burger (Blue): ¥1,380 (Tax Included, Drink Included)
This tasty shrimp fritter sandwich is best enjoyed with plenty of tartar sauce!
Colorful Blue and Red Mini Burgers: ¥1,280 (Tax Included)
Can’t decide which burger you’d like to try? How about both! Guests can also design their own monster burgers with a special topping kit.
Cooking Class Fee: ¥700 (Tax Included)
Cooking Class Fee with Cutlery: ¥1,000 (Tax Included)
Length: 30 minutes
Quiz Rally Card
Traverse the four floors of the Hug Museum for a special quiz rally! There will be one question on each floor, marked by Choppy! Those who answer all the questions correctly will receive an original mask case!
The Hug Museum, sponsored by Osaka Gas, offers plenty of hands-on exhibitions related to food. The grand opening of the KAWAII MONSTER KITCHEN was held on November 2, and inspired children and adults alike to have fun with their food and embrace all th ings kawaii. A photo spot featuring a massive monster cake has also been installed, supervised by Sebastian Masuda. Come experience the spirit of kawaii culture in Osaka!
KAWAII MONSTER KITCHEN
Grand Opening: November 2, 2021
Address: Hug Museum (3-2-59 Chiyozaki, Nishi-ku, Osaka)
Hours: 10:00-18:00 (Closed Wednesdays, New Years)
Admission: Free (Fees may apply in certain areas)
KAWAII MONSTER CAFE
Official Online Store: https://kawaimoncafe.base.shop/
Report: The Beauty of Wakayama Prefecture in Shibuya! Kinokuni Wakayama Culture Festival 2021 in Shibuya, Produced by Channel 47
The Kinokuni Wakayama Culture Festival 2021 in Shibuya, produced by Channel 47 and sponsored by the Agency for Cultural Affairs, was held at Shibuya CAST on October 3, 2021.
The event was held to spread the word about the Kinokuni Wakayama Culture Festival 2021, the largest cultural festival in Japan, being held in Wakayama City from October 31 to November 21. Channel 47, the producer of the event in Tokyo, is a company using the power of pop culture and entertainment to share local Japanese culture with the world.
Shibuya CAST, located between the popular neighborhoods of Shibuya and Harajuku, was the perfect location for the event, and visitors enjoyed a number of presentations showing off the best parts of Wakayama. Various goods from the southern prefecture were on sale, and celebrity guests and local figures were in attendance. An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, was given to over 3,000 guests to help prevent the spread of COVID-19.
Click below for a video of the event highlighting the venue and talks.
A Market Highlighting Wakayama’s Cuisine
Booths in the plaza of Shibuya CAST were set up, each selling some local goods from the heart of Wakayama, including oranges, dried plums, sake, and shochu.
Cultural Figures, Models, and Celebrities in Attendance
On a special stage erected on the grand staircase of the venue, a series of talks were held by cultural figures, models, and celebrities, including author Alex Kerr, TV personality Martin, and members of the popular girl group Atarashii Gakko!!
The guests chatted about a number of topics, from sharing what they love about Wakayama prefecture to discussing the tourism issues faced by local governments. A particularly interesting talk discussed how Wakayama intends to attract Gen Z tourists. These discussions were live-streamed on Instagram, with about 1,000 viewers outside the venue tuning in.
Part 1 [Why Come to Wakayama? PR Showcase]
Presenters: Saki Hontani (Model / Special Influencer for Kinokuni Wakayama Culture Festival 2021), Owarai Sumitani (Wakayama-born Comedy Duo), Kii-chan (Wakayama Mascot)
Part 2 [How Local Towns Should Approach Tourism ~How to Blend Tourism, Shibuya, and Entertainment~]
Presenters: Alex Kerr (Writer), Hiroyo Koike (Secretary-General, Shibuya City Tourism Association), Geiko Motoyasu (Director of Industry, Tourism, and Culture, Shibuya City)
Part 3 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.1]
Presenters: Yume Kawabata (Model), Mitsuki Hasegawa (Model), MIOCHIN (Model), Saki Hontani (Model / Special Influencer for Kinokuni Wakayama Culture Festival 2021)
Part 4 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.2]
Presenters: Atarashii Gakko!! (Music Group), Alex Kerr (Writer), Martin (TV personality), Yuutarou (Model)
Wakayama Panda Mask Cover, Produced by ASOBISYSTEM and Distributed to Guests
An original Wakayama Panda Mask Cover, produced by ASOBISYSTEM, was given to over 3,000 guests. Talent agency ASOBISYSTEM aims to promote Japanese pop culture worldwide and represents a number of popular artists, models, and creators, including Kyary Pamyu Pamyu and AMIAYA. With two available designs, TV personality Martin tweeted out images of the adorable creations. (https://twitter.com/martin_0406/status/1444163519696424963)
PR for on Giant Screens in Shibuya
The Kinokuni Wakayama Culture Festival 2021 in Shibuya was widely publicized around Shibuya on massive television screens.
The Kinokuni Wakayama Culture Festival 2021 in Shibuya (Now Over)
Sponsored by the Agency for Cultural Affairs
Produced by Channel 47
Date: October 3, 2021 (12:00-17:00)
Location: Shibuya CAST, Tokyo
Attendees: Over 3,000 (30% men, 70% women)
Official Site: https://wakayamainshibuya.jp/
Official Twitter: https://twitter.com/wkym2021_sby
Official Instagram: https://www.instagram.com/wakayamainshibuya/
About the Kinokuni Wakayama Culture Festival 2021
The Kinokuni Wakayama Culture Festival 2021 combines the 36th Wakayama Culture Festival and the 21st Festival of Wakayama Art and Culture for the Disabled. The event will take place from October 31 to November 21, 2021, with a number of events happening in Wakayama City to showcase local culture.
The Kinokuni Wakayama Culture Festival 2021
Sponsors: The Agency for Cultural Affairs, the Ministry of Health, Labor, and Welfare, Wakayama Prefecture, Municipalities in Wakayama, the 36th Wakayama Culture Festival and 21st Festival of Wakayama Art and Culture for the Disabled Committee, Municipal Executive Committees, Cultural Organizations, Organizations for Those With Disabilities, etc.
Running: October 31 – November 21, 2021
Location: Wakayama City
Official Site: https://kinokuni-bunkasai2021.jp/
About Channel 47
Channel 47 is a project using the power of entertainment to share Japan and its local culture with the world. By getting popular celebrities and public figures involved, the company produces events and content that conveys the appeal of specific Japanese locales and customs to global audiences.
Celebrities Comment on Kyary Pamyu Pamyu’s 10th Anniversary Song GENTENKAIHI
27.October.2021 | MUSIC
Pop princess of Kawaii Kyary Pamyu Pamyu is set to release her fifth original album ‘Candy Racer’ on October 27. This marks her first full album in three years, and to commemorate the special occasion, plenty of Japanese celebrities have offered comments on Kyary’s 10th-anniversary track GENTENKAIHI.
GENTENKAIHI was released as a digital single on August 17, the anniversary of Kyary Pamyu Pamyu’s debut. The song expresses the singer’s desire to evolve into something new while also paying homage to her past.
In a new project, Kyary is asking a number of celebrities to share the song that marked a turning point or starting point in their life. The ‘Tell Me Your Origin Song’ project has led to plenty of interesting answers, and a playlist has been compiled containing the answers received so far.
Volume 1 of the series features announcer Misato Ugaki, comedy trio Yonsen Toushin, and Beastars manga creator Paru Itagaki. Volume 2 features TV personality kemia, YouTuber duo SKY PEACE, and actor Ryo Kato. Volume 3 features comedian Ryuji Akiyama, BiSH’s Aina the End, and TikTok star and handball player Remi Anri Dori.
Kyary Pamyu Pamyu will hold a special online live performance on Candy Racer’s release day, October 27! A limited number of additional tickets have been released due to popular demand, and those purchasing one will also receive an original T-shirt!
Kyary Pamyu Pamyu’s 10th Anniversary Project ‘Tell Me Your Origin Song!’
Vol. 1 Misato Ugaki, Yonsen Toushin, Paru Itagaki
Vol. 2 kemio, SKY PEACE, Ryo Kato
Vol. 3 Ryuji Akiyama, Aina The End, Remi Anri Doi
Kyary Pamyu Pamyu 5th Album ‘Candy Racer’
Release Date: October 27, 2021
Official Site: https://columbia.jp/artist-info/kyary/
【LIVE REPORT】Atarashii Gakko! Tour Final: The Freshness and Bottomless Energy of a New Generation
On October 16, the four-member dance and vocal group Atarashii Gakko held a solo live “We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~” at TSUTAYA O-WEST in Tokyo. This marked the last day of the group’s current tour, stopping in Tokyo, Nagoya, and Osaka, and on display was handmade calligraphy from the members with one important message: ‘Enjoy NOW with all your heart.’ The stage was simple: a screen, a DJ booth, and four backlights. The group doesn’t need much more, their personalities overshadowing any excess clutter or added minutiae. For the background music, the girls chose Sabotage by the Beastie Boys, an American mainstay the four greatly respect.
The concert began with the leader Suzuka shouting the words “Tokyo! Atarashii Gakko starts now!” The first track was Sekigae Gattuso, followed by Saishujinrui, with choreography seeming more like a gymnastics meet than a live show. The girls were in incredibly high spirits, with Suzuka quickly tearing off her jacket and the four showing no signs of holding back, dancing and singing while using their entire bodies as their instruments. The concert’s first half included Koibumi and Miyao, progressing into Koi no Shadanki, Ameyo no Seppun, and Okami no Uta, blending Showa-era sensibilities and sounds with Reiwa-era style and substance. The girls were, as always, funny, mixing comedy into their foolproof performances. Everything is one hundred percent: the singing, the dancing, and the acting. It’s hard to understand how they have the stamina for an entire concert.
The second half of the concert began with their long-awaited new song Pineapple Kryptonite, produced by Money Mark, known for his work with The Beastie Boys in the 1990s. His experimental, lo-fi style has attracted attention over the years, still inspiring music fans in the 2010s. Perhaps his style is being passed down to the next generation through Atarashii Gakko!
The group signed with American multi-media company 88rising in December 2020, and the label is attempting to introduce more unique Asian music to the US. In November, Atarashii Gakko is scheduled to perform at the Head in the CLOUDS festival in LA, which will bring together many artists from the 88rising family together for one massive event. In the current cultural climate with Korean pop-group BTS and Marvel film Shang-Chi seeing record amounts of popularity, it seems like the perfect time to introduce more eastern music to the US scene.
During the show’s climax, the girls performed NAINAINAI and Freaks, two songs that show off their hip-hop side. The greatest thing about the group’s style is their complete coverage, able to swap between singing, dancing, acting, and rapping at the drop of a hat. Their talent is undeniable, and it’s able to reach a wide variety of different music fans from around the world. Mayoeba Toutoushi brought the show to an end, and Que Sera Sera wowed fans during the encore. Performing 15 songs, members Suzuka, Kanon, Rin, and Mizyu proved why they belong on an international stage–they blend the old and the new, and the standard with the bizarre. There’s no telling where Atarashii Gakko is heading next, but their successful career is certainly just getting started.
The digital archive of “We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~” at TSUTAYA O-WEST on 16 October (Sat) is now available.
■Running: Oct. 16, 2021 〜Oct. 22 at 23:59
■Price: ¥2,900 (Tax Included)
■Where to Buy: https://atarashiigakko.saizen.app/
【New Release: Pineapple Kryptonite 】
Kyary Pamyu Pamyu’s Song Dodonpa Gets Early Streaming Release, Lyric Video
15.October.2021 | MUSIC
Kyary Pamyu Pamyu’s new album Candy Racer isn’t coming until October 27, but the singer has released a new song early. Dodonpa is now available on streaming services, and a lyric video has been posted to YouTube.
Dodonpa Lyric Video
Dodonpa is a more experimental track by the pop singer, written and composed by Yasutaka Nakata and featuring more scat and beatboxing elements. To match the catchy and upbeat percussion and fun lyrics, the new video is as vivid and colorful as it can be. We’d expect nothing less from Kyary!
An official announcement has also been made on the label’s website encouraging creators to make and upload their own videos using Dodonpa as the background music if they follow specific rules. The best videos will be selected by Kyary and her staff, and will be featured in a playlist on the official Kyary Pamyu Pamyu YouTube channel! This contest will also be appearing on other SNS sites like TikTok, so keep an eye out and get creative!
If you don’t speak Japanese, don’t worry! The lyrics themselves are nothing but fun sounds, and the video has subtitles in English, Spanish, Korean, and Chinese. Fans are also encouraged to use the song in vlogs and other creations.
What do you think of Kyary’s exciting new track?
Dodonpa – Kyary Pamyu Pamyu
Composition/Lyrics: Yasutaka Nakata
Steaming Link: https://lnk.to/DDP
Latest Information: https://lit.link/kpp
10th Anniversary Site: http://kpp10.jp
Kyary Pamyu Pamyu on Twitter: https://twitter.com/pamyurin
Kyary Pamyu Pamyu on Instagram: https://www.instagram.com/kyarypappa/
Staff Twitter: https://twitter.com/kyarystaff
Staff Instagram: https://instagram.com/kyarystaff/
Official Site: http://kyary.asobisystem.com
Kyary Pamyu Pamyu 5th Album Candy Racer Release Event
Special Online Concert
Date: October 27, 2021, at 20:00 (Chat opens at 19:30)
New Track from Kyary Pamyu Pamyu Inspires LINE MUSIC Campaign
29.September.2021 | MUSIC
Kyary Pamyu Pamyu will release her first full-length album in three years Candy Racer on October 27, 2021. Ahead of the release, one new track, Jumping Up, will be shared early! This light and fun EDM track will, as promised, make you want to jump up and down along with the bass, and will be streaming starting September 29, 2021.
In conjunction with this pre-release, a LINE MUSIC playback campaign will begin on September 29, with the top 10 listeners receiving a prize exclusive to the event. Be sure to listen to the song as many times as possible for your chance to snag this premium prize, the design of which will be revealed soon!
Jumping Up – Kyary Pamyu Pamyu
Streaming: September 29, 2021
Kyary Pamyu Pamyu’s 5th Full Album Candy Racer
Release Date: October 27, 2021
10th Anniversary Special Site: http://kpp10.jp
Official Site: http://kyary.asobisystem.com
Jumping Up LINE MUSIC Campaign
Running: September 29 – October 6, 2021 at 23:59
Streaming Link: https://music.line.me/webapp/album/mb00000000023c3386