SHIBUYA109 Taken Over by Sanrio’s Popular Character Kuromi

09.November.2021 | FASHION / SPOT

Kuromi is taking over the fashion headquarters of Japan! The #WorldKuromificationProject x SHIBUYA109 Autumn Campaign featuring My Melody’s punk rival is currently underway until November 21, 2021!

 

Original Apparel

Novelties

Kuromi Pop-up Shop: Let the #WorldKuromification Process Begin!

Sticker

Mask Case

Decorations

Sculpture

Kuromi came up with the #WorldKuromificationProject to inspire people to become their best possible selves. It’s also a way to create more ‘Kuromies’: what Kuromi calls her fans. SHIBUYA109, a hotspot for trending fashion and new styles, is the perfect spot for the character to help people find themselves through fashion and pop culture. 

 

During the event period, the famous building will be decorated from top to bottom in Kuromi swag, and original collaboration goods with popular brands will be available for pre-sale. A pop-up store will be selling unique Kuromi items, so don’t miss out on these before they disappear! A campaign will also be held to give away tickets to Sanrio Puroland, and visitors will discover plenty of photo spots and other surprises as they explore SHIBUYA109. 

RELATED ENTRIES

  • FRUITS ZIPPER Holds First Anniversary Concert, Announce Appearance at the ‘Sayonara Nakano Sunplaza Music Festival’ in June

    11.May.2023 | MUSIC

    On May 4, the 7-member idol group FRUITS ZIPPER held the first Tokyo performance of their first-anniversary concert tour at Toyosu PIT.

     

    Tickets for both the Tokyo and Osaka shows sold out immediately after they went on sale. To celebrate the first anniversary of the group’s debut, the lucky fans who were able to snag tickets came together at Toyosu PIT.

     

    In the year since their debut, FRUITS ZIPPER has skyrocketed in popularity, performing live at several idol festivals and some of Japan’s largest fashion events, and successfully touring Tokyo, Nagoya, and Osaka. Their show at LINE CUBE SHIBUYA garnered incredible attention.

     

    For the first anniversary concert, the stage was transformed by a special set and the member appeared in new never-before-seen costumes. They performed a total of 17 songs, and each member expressed their gratitude to their fans during the MC segments.

     

    During the performance, it was announced that the group would perform at the Sayonara Nakano Sunplaza Music Festival on June 26. The venue, which has seen countless performances over its long history, will be demolished and replaced to commemorate its 50th anniversary. Fans are excited to see their favorite artists perform on this legendary stage, and many are curious to see how it will be transformed in the future.

     

    FRUITS ZIPPER has also released the song Cho Medetai Song ~Konnani Shiawasede Iinokana? ~ (The Super Joyful Song ~Is It Okay to Be This Happy?~) on all major streaming services. The track was co-written by Sho Yamamoto, who wrote the group’s hit song Watashino Ichiban Kawaiitokoro, currently with over 700 million views on TikTok, and Gento Miyano, who has written songs for numerous popular artists. The super-happy pop tune has a sound reminiscent of idol tracks from the 2000s and has been a smash hit at live shows, stirring the fans into a frenzy.

     

  • ZEROTOKYO and ASOBISYSTEM Collaborate on ASOBIZA Party Event

    06.April.2023 | MUSIC

    ZEROTOKYO, an entertainment mecca known for heating up Tokyo nights, is teaming up with ASOBISYSTEM to create an exciting new party! ASOBIZA, named after the origin of Kabukicho, will be held on April 28.

     

    The lineup includes music artists as well as charismatic figures at the top of their fields in fashion, beauty, and art. Transcending musical genres and generations, this night will embody ZEROTOKYO’s concept of being a true “Entertainment Junction.”

     

    Additional performers may be announced in the future.

  • Tokyo Diary Map #1: Actor Ryo Ogata Recommends Relaxing Spots in Tokyo

    01.March.2023 | FEATURES / SPOT

    The new Tokyo Diary Map series aims to introduce readers to awesome spots in Tokyo that they might want to visit! Each entry features locations recommended by a single artist or talent, and fans will get to not only discover new places to visit in Japan’s capital, but also get to learn more about the thoughts and feelings of these unique individuals.

     

    The first participant in the Tokyo Diary Map series is Atsushi Ogata, a multi-talented TV personality and actor. Last year, he appeared as a beauty-concious man on Nippon TV’s DANCING SANMA PALACE, spurring a major buzz by revealing his cosmetic routine. He’s also a notable actor, having appeared in the papercraft theater company’s 7th performance Sekai ga Asa wo Shiroutomo (Though the World May Know Morning), telling the story of a man and a woman, a couple of friends, and a certain woman “until morning.”

     

      

    -Tell us about your favorite spot in Tokyo!

    “Daikanyama T SITE TSUTAYA. I feel like I can really relax there. I love being surrounded by my favorite fashion magazines, and no matter what magazine you pick up, they’re all so exciting and educational. That’s what I like about bookstores–you can pick up something you’re not usually interested in and learn something new. It’s the best.”

     

     

    Daikanyama T SITE TSUTAYA
    16-15 Sarugakucho, Shibuya-ku, Tokyo
    https://store.tsite.jp/daikanyama/

     

    – How do you like to spend your time at Daikanyama T SITE TSUTAYA?

    “I pick up a new book, find a seat, and take my time reading. I like people-watching and checking out people’s fashion too. Also, there’s a nice café called ivy place nearby, where I can read while having a relaxing cup of coffee.”

     

    この投稿をInstagramで見る

     

    TYSONS & COMPANY(@tysonsandcompany)がシェアした投稿

     

    Ivy Place

    東京都渋谷区猿楽町16-15

    https://www.tysons.jp/ivyplace/

     

    -You studied fashion design in the United States. How did that experience influence you? How do you want to make use of that experience going forward?

     “Learning about fashion at art school was very inspiring. It was also very interesting to see how people with different ethnic backgrounds dress and to see their individual personalities. For example, I saw high school students wearing backpacks instead of using school bags. I just loved seeing people’s unique fashion. It made me realize something that I still believe in to this day–that there’s  nothing more beautiful than wearing what you like in your own way. I’d actually like to create my own clothing brand in the future, so I hope to put my high school fashion design studies to good use.”

     

    Which apparel stores do you frequent?

    I always peek into Dover Street Ginza!

     

    Dover Street Ginza
    Ginza Komatsu West Building (6-9-5 Ginza, Chuo-ku, Tokyo)
    https://ginza.doverstreetmarket.com

     

    -What fashion styles are you interested in lately?

    “I like a lot of different genres, but lately I’ve been into chic styling, like pairing shirts and sweaters. I dream of dressing like Thom Browne. I want to try to buy at least one piece from his collection.

    -You post a lot of illustrations on your Instagram. Do you usually like to draw? When do you lke to create? 

    “I bought an iPad to draw because I really wanted something to do something new during COVID. For me, when I plan time to draw something, it never goes well, so I tend to just draw when inspiration suddenly strikes. I have no particular style, I just draw whatever I want!”

    -What inspires you as someone so expressive? What has piqued your interest lately?

    “I get inspiration from a wide range of different people. It could be people walking on the street, people on the train…lately, I’ve been meeting the most inspiring and wonderful people. Listening to their stories is what inspires me the most. Fashion inspires me, humanity inspires me, people’s auras inspire me.”

     

    -Finally, please give a message to those who are planning on coming to Japan!

    “Japan is just wonderful. It’s the best. The food, the people, the scenery, all of it is incredible. Once you visit, you’ll definitely want to come back. Please come and enjoy!” (Laugh)

  • Hisashi Eguchi’s Illustration Exhibition “Tokyo Girlfriend” Coming to Tokyo Midtown Hibiya, New Works to be Exhibited for the First Time

    08.February.2023 | SPOT

    From March 14 until April 23, 2023, Tokyo Midtown Hibiya will hold Hisashi Eguchi’s Tokyo Girlfriend illustration exhibition, set to show off the artist’s unique perspectives on people and cityscapes. The exhibition will feature new illustrations of the titular girlfriend standing in the streets of Hibiya drawn especially for this exhibition, as well as various other girlfriends both large and small.

    GING NANG BOYZ Kimi to Boku no Dai 3ji Taisen-teki Renai Kakumei CD Jacket (2005)

    A LONG VACATION – Eiichi Ohtaki 40th Tribute Illustration (2021) ©2023 Eguchi Hisashi

     

    Hisashi Eguchi, a manga artist and illustrator, continues to convey the charm of the city and its people by vividly depicting Tokyo and the many unique happenings within. As Tokyo Midtown Hibiya celebrates its 5th anniversary along with many other nearby businesses, the Tokyo Girlfriend exhibition of illustrations by Hisashi Eguchi is being held to celebrate.

    The exhibition will feature a new painting of the mysterious girlfriend standing in the streets of Hibiya, newly created for the Tokyo Midtown Hibiya exhibition. A number of original pieces using Pantone overlay, Eguchi’s favorite painting medium in the 80s and 90s, will also be on display for the first time.

    During the exhibition period, guests can enjoy autograph sessions, live sketches in which Eguchi himself will draw a portrait of selected subject on the spot, and workshops where he will teach tips on how to be a better illustrator.

    Don’t miss your chance to meet one of the greatest illustrators of the modern era!

     

    ©2023 Eguchi Hisashi

  • FRUITS ZIPPER Valentine Pop-Up Shop to Open at Laforet Harajuku

    28.January.2023 | FASHION / SPOT

    Laforet Harajuku will host a pop-up shop inspired by the up-and-coming idol group FRUITS ZIPPER from February 1 until February 14! The FRUITS ZIPPER Valentine Pop-Up Shop will be found on the 5th floor MAKE THE STAGE area.

     

    FRUITS ZIPPER debuted in April 2022 and embodies a simple concept: “From Harajuku to the World.” The group’s second single Watashino Ichiban Kawaiitokoro exploded in popularity on TikTok, pulling in over 600 million views. In February, the girls will embark on their first solo concert tour in Tokyo, Nagoya, and Osaka. This is the first FRUITS ZIPPER-inspired limited-time shop, and during the event, visuals of the group’s members will be displayed in the show windows found on the first floor of Laforet Harajuku.

     

    ◆About the FRUITS ZIPPER Valentine Pop-Up Shop

    When entering the venue, fans will be greeted by a 5-meter-wide board where visitors can write and attach their messages to the FRUITS ZIPPER members on heart-shaped cards. Costumes that the members have worn on stage will also be on display, allowing fans to see each stitch up close.

     

    Exclusive items featuring new photos of the members will be on sale at the pop-up shop. Fans can enjoy seeing the girls in their own personal style, and these items will only be available during the event! Starting February 4, tour merch for the group’s upcoming solo concert series will also be available for purchase.

    ◆Collaboration with Fruit Sandwich Specialty Store ‘Fruits Box Daikanyama’

    Last year’s popular collaboration with Fruit Box Daikanyama, a well-known fruit sandwich shop, is happening again in 2023! Fans can find the Collaboration Gift Box for sale, including seven baked meringue goods each featuring one of the member’s colors. The box also comes with snapshots of the members, and for a few lucky fans, these snaps might be signed! The idol group and sandwich shop have also teamed up to create the Collaborative Lucky Grab Bag Lottery, including popular FRUITS ZIPPER goods and original items from Fruits Box Daikanyama. The lucky first-prize winner will receive a special set of all available February tour merchandise in all sizes.

    ◆Member Appearance Planned on Valentine’s Day

    On February 14, the final day of the pop-up shop, the members of FRUITS ZIPPER will make an appearance! Guests will be able to participate in the first-ever hands-on event with the members, so keep an eye out for more details!

     

    Stay up to date with the latest FRUITS ZIPPER news at the official Twitter page (@FRUITS_ZIPPER).

     

    FRUITS ZIPPER Pop-Up Shop Exclusive Goods


    Random Photo – Valentine pop-up ver. (21 varieties): ¥330 (Tax Included)


    Random Pin – Valentine pop-up ver. (7 varieties): ¥500 (Tax Included)


    Random Purikura Stickers – Valentine pop-up ver. (14 varieties): ¥600 (Tax Included)

  • Macaroni Empitsu 10th Anniversary Exhibition Makes Triumphant Return to Tokyo

    22.January.2023 | MUSIC / SPOT

    Fans of the pop rock band Macaroni Empitsu will want to head to Tokyo from February 17 to March 6, 2023 to enjoy a newly-reworked 10th-anniversary exhibition. Guests are invited to look through various macaroni holes around the exhibition hall to catch glimpses of some curious and rare items only on display for a limited time.

     

    After being held at several locations around Japan, the exhibition will return to Ikebukuro PARCO in Tokyo next month.

     

    Items appearing in the Macaroni Empitsu 10th Anniversary Book -Macaroni Kuronikuru- will be on display, and a short film titled Aspirations will be screened following its premiere in Shibuya.

     

    Graphic designer Shun Sasaki served as the art director for the exhibition.

     

    Fans won’t want to miss out on the exhibition’s original merchandise featuring key visuals and lyrics from the band. Come get a glimpse at the history and personal lives of Macaroni Empitsu’s members while you can!

     

    [Comment from Vocalist Hattori]
    “Macaroni Empitsu’s exhibition is making a triumphant return to Tokyo! New content has been added this time around, so be sure to come fall into the macaroni hole!”

  • Atarashii Gakko! to Perform Solo at Zepp Venues in Tokyo and Osaka in Spring 2023

    16.January.2023 | MUSIC

    Atarashii Gakko! will hold solo concerts at Zepp venues in Tokyo and Osaka in April and May of 2023.

     

    These performances will be held almost a year after the girls held their solo concert at Zepp DiverCity in Tokyo last May. This year’s events will be held at Zepp Osaka Bayside on April 30 and Zepp Shinjuku in Tokyo on May 2.

     

    ATARASHII GAKKO! – HANAKO (Official Music Video)

    ATARASHII GAKKO! – Pineapple Kryptonite (Official Music Video)

  • Tokyo Bay Night Cruise Collaborates with Hatsune Miku for Four Days Only Starting February 2023

    05.January.2023 | SPOT

    For four days only starting in February 2023, fans of Hatsune Miku will want to take an incredible night cruise around Tokyo Bay. The virtual singer will collaborate with the popular Tokyo Bay Night Cruise which travels between Yokohama and Tokyo. The event will include special tickets, exclusive bonuses for guests, collaborative goods, and onboard decorations. Collaborative goods will be available to purchase on the ship or from the Shimapochi online store.

     

    Outline

    Dates: February 19, February 26, March 5, March 12

    Night Cruise Itinerary:

    Osanbashi, Yokohama / Check-in 16:00-18:00

    Osanbashi, Yokohama / Departure 18:10, Enjoy the night view from the ship

    Takeshiba Wharf, Tokyo / Arrival 19:45

    *Guests will be led by a special MC narrating the night scenery. Snacks and drinks will be available for purchase.

    Special Ticket Fare:

    Adults ¥2,000 / Children ¥1,500 (Includes consumption tax and fuel price adjusted for inflation)

    [Includes Hatsune Miku Collaboration Sticker and Postcard (6 varieties, random)]

    Special tickets featuring Hatsune Miku will only be available to those reserving their spot online. Reservations can be made two months prior to the boarding date. Space is extremely limited, so grab a spot while you can!

     

    Those not interested in bonuses can also enjoy a night cruise during this period, with adult tickets costing ¥1,000 and children’s tickets costing ¥500. More details will be released at a later date.

  • Snow Miku Collaborates with Sanrio’s Kuromi to Promote Hokkaido Tourism

    21.December.2022 | ANIME&GAME / SPOT

    Snow Miku has teamed up with Sanrio’s popular character Kuromi to promote the beautiful prefecture of Hokkaido! A new collection of goods went on sale starting December 14, 2022. 

     

    Goods

    Clear Folder

    Pen with Clip

    Mini Sign Board

    Mini Towel (Set of 2)

    Pin

    Framed Magnet with Stand

    Sticker

    T-Shirt

    Tapestry

    Acrylic Stand

    Acrylic Keychain

    Rubber Keychain

    Silver Foil 2-Layer Magnet

     

    Snow Miku debuted during the Sapporo Snow Festival in 2010 when an incredible snow sculpture of Hatsune Miku was unveiled. Ever since then, Snow Miku festivals have popped up in Hokkaido each winter, and the character dons costumes designed by popular internet creators.



    Kuromi is back this year, with Miku’s outfit dyed black and tons of adorable art featuring the rock ‘n roll character. The life-size version of Miku was designed by illustrator PiPi, and the chibi character was designed by illustrator Yoi. Between Miku’s cute idol energy and Kuromi’s edginess, this is the perfect collab for all audiences!

     

     

    The items are available in two versions: Day, featuring Hokkaido’s beautiful landscapes covered in snow, and Night, featuring twinkling winter lights. 

     

    Don’t miss out on these exclusive items!

  • Free #KuromifyTheWorld Project in Ginza to Open This Month

    28.November.2022 | FASHION

    Are you a fan of Kuromi? A free event highlighting the popular Sanrio character will open at Matsuya Ginza from November 30 until December 5! A photo spot will be set up for fans to snap some cute pics and cute merchandise will be on sale. Visitors can also enter a lottery for a chance to meet Kuromi herself!

     

    The #KuromifyTheWorld Project in Ginza is part of a global initiative to introduce more people to Kuromi. The character has become popular across the world, especially with Gen Z. 

     

    The Ginza event will show off images of Kuromi throughout the years, and guests will be able to choose from a huge collection of Kuromi-exclusive goods. Whether you’re a big fan or not, there’s no doubt that this will be a fun event for the whole family!

     

    Enter the Lottery to Meet Kuromi!

    Those selected will be able to meet Kuromi, who will be wearing a special outfit just for the event! While the event itself is free, visitors must sign up for the lottery in advance. To be eligible to participate, visitors must purchase a ticket along with a minimum of ¥3,000 (including tax) of merchandise. For more details, see the official website. 

     

    Free Sticker with Purchase of Merch

    An original sticker will be given to guests spending ¥2,000 (including tax) at the merchandise corner. One sticker per customer will be handed out while supplies last.

    © 2022 SANRIO CO., LTD. APPROVAL NO. SP630631

  • Chiikawa and Sanrio Characters Collaborate for Special Merch Collection

    19.November.2022 | FASHION

    A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

     

    Goods at a Glance

    This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

  • Sanrio Virtual Festival 2023 in Sanrio Puroland to Bring Fans Into the Metaverse

    17.November.2022 | ANIME&GAME / SPOT

    The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

     

    A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

     

    The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

     

    Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

    ・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

    ・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

     

    Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

     

    ・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

     

    The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

     

     

    Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

    A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

     

    The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

     

    17 Artists Announced (So Far) to Perform During Virtual Music Festival!

    Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

    Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

     

    Free areas will be open to the public. More details and ticket information is available on the official website. 

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