SHIBUYA109 Taken Over by Sanrio’s Popular Character Kuromi

09.November.2021 | FASHION / SPOT

Kuromi is taking over the fashion headquarters of Japan! The #WorldKuromificationProject x SHIBUYA109 Autumn Campaign featuring My Melody’s punk rival is currently underway until November 21, 2021!

 

Original Apparel

Novelties

Kuromi Pop-up Shop: Let the #WorldKuromification Process Begin!

Sticker

Mask Case

Decorations

Sculpture

Kuromi came up with the #WorldKuromificationProject to inspire people to become their best possible selves. It’s also a way to create more ‘Kuromies’: what Kuromi calls her fans. SHIBUYA109, a hotspot for trending fashion and new styles, is the perfect spot for the character to help people find themselves through fashion and pop culture. 

 

During the event period, the famous building will be decorated from top to bottom in Kuromi swag, and original collaboration goods with popular brands will be available for pre-sale. A pop-up store will be selling unique Kuromi items, so don’t miss out on these before they disappear! A campaign will also be held to give away tickets to Sanrio Puroland, and visitors will discover plenty of photo spots and other surprises as they explore SHIBUYA109. 

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  • Hilton Osaka to Hold Cinnamoroll and Sanrio Character Sweets Buffet

    17.May.2022 | FOOD / SPOT

    Folk Kitchen, a restaurant on the second floor of Hilton Osaka, will hold the Sanrio Characters Sweets Buffet ~Joyful Summer Festival~ from May 20 until September 11, 2022. The event is being held to celebrate Cinnamoroll, Pompompurin, and Pochakko coming in first, second, and third in the Sanrio Character Awards. A lineup of 25 different sweets will be available, including those filled with summer fruits like mango, peach, and watermelon! In addition, a “Zero Leftovers Campaign” will be implemented–so be sure to clear your plate!

     

    Happy Festival Heart Mousse

    Joyful Pink Cake / Lime & Raspberry

    Fluffy and Crunchy Mango Pavlova

     

    Decorated with chocolate and adorable character designs, the Happy Festival Heart Mousse is a scrumptious dish blending the flavor of banana, caramel, and rum. The Joyful Pink Cake will be a smash-hit with Sanrio lovers, featuring the soft taste of white mousse and raspberry compote with a fresh lime flavor. Tons of other original sweets will be available, including everything from gingerbread to orange tarts.

     

     

    Visitors can also find plenty of vegan sweets. Summer Blue Sky Jello features contrasting colors of pineapple pulp and soymilk cream that look like clouds floating against a summer sky. Be sure to try the Almond & Watermelon Jello and Grapefruit and Lychee Jello too!

  • BT21 Amusement Park Event to Open in Tokyo, Osaka, and Fukuoka

    14.May.2022 | FASHION / FOOD / SPOT

    NAMJATOWN, a theme park located in Ikebukuro, Tokyo, will be holding a special BT21 event from May 14 until June 12, 2022! The ‘BT21 MerryLand ~Welcome to our Dreamy World!~’ event celebrates the popular LINE FRIENDS characters, and guests can enjoy lots of games and treats!



    The event recreates MerryLand, an amusement park in the BT21 member’s dreams. Guests can participate in three unique mini-games inspired by amusement park attractions, along with a stamp rally and riddle-solving game! Original merchandise and menu items will also be available.

     

    Original Mini-Games

    BT21 MerryLand Spinning Ferris Wheel / BT21’s  Whirling Teacups ♪ / The Full Stomach Yum-yum Wagon

     

     

    Mini-Game Prizes

    A Prize: Relaxing Cushion (7 varieties)

    B Prize: Bandana (7 varieties)

    C Prize: Mini Acrylic Stand (7 varieties, random)

    D Prize: Character Pin (7 varieties, random)

     

    *The design for A Prize and B Prize will differ depending on the mini-game.
    (Guests can choose the design for each game.)
    *For C Prize and D Prize, the design is the same for all mini-games.

     

    Venue Exclusive Project! Rally Game

    Rally Game Prizes

    Participation Prize: Mascot Rubber Charm (7 varieties, random)
    *Prizes are the same for each Rally Game.

     

    Original Merchandise

     

    Original Food & Drinks

     

    Soft Drink with Acrylic Coaster / Fortune Latte (14 varieties) / Icing Cookie (7 varieties)


    Those unable to attend the event can head to the Namco Parks Online Store to play some web-based mini-games offering the same prizes! Certain pieces of merchandise will also be available for purchase online.

     

    Following Tokyo, the event will head to HEP FIVE in Osaka from July 2 until July 24 and Canal City Hakata in Fukuoka from August 5 until August 28.

     

    ©Bandai Namco Amusement Inc.

  • Soft and Adorable yoshikitty Pastel Moon Plushies Available for Preorder

    13.May.2022 | FASHION

    Yoshikitty, a character formed in collaboration between Hello Kitty and rock legend YOSHIKI, is being featured in an adorable new collection! Items in the Moon Pastel collection are now available to preorder at the Asunaro Online Store and the yoshikitty Online Shop.

     

    Yoshikitty first debuted in 2009 as a collaboration between YOSHIKI of X JAPAN and Sanrio’s popular character Hello Kitty. These new plushies were inspired by YOSHIKI’s hairstyle when he first debuted and his classic purple eyeshadow.

     

    Since the character’s creation, over 10 different designs have been released. The Pastel Moon Series is a first, showing a different side to the usual grungy rock ‘n roll vibe. No one expected a fluffy unicorn yoshikitty with such soft colors!

     

    Medium Plush : ¥5,800 (Tax Included) / Large Plushie: ¥8,800 (Tax Included)

     

    Colorful Charm (Chain not included) : ¥1,100 (Tax Included)

     

    The collection includes two plush toys, a mascot keychain, a colorful charm, and two reusable bags. Will you be snagging anything?

    ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L630897   

    ⓒ 2022 Japan Music Agency Co., Ltd.

  • Special Shop to Open in Tokyo and Kanagawa to Celebrate the Release of Dragon Ball Super: Super Hero

    10.May.2022 | ANIME&GAME / MOVIE / SPOT

    A special pop-up store celebrating the upcoming Dragon Ball Super: Super Hero film is coming to four locations in Tokyo and Kanagawa! The film is scheduled to be released on June 11, 2022, and fans can pick up some exclusive merchandise at Shinjuku Station, Kawasaki Station, Ikebukuro Station, and Akihabara Station. The dates are listed below!

     

     

    Exclusive Products

     

     

    Special Bonus

     

     

    Product Lineup

     

     

    Shop Displays

     

    The pop-up shop will feature exclusive items decorated with popular imagery from the Dragon Ball series. Fans will also be able to grab some home goods themed around the Capsule House where Bulma lives!

     

    As a purchase bonus, customers spending ¥2,500 or more will receive a special holographic sticker!

     

    Each venue will be decorated, so enjoy taking some photos with your family and friends.

  • Kyary Pamyu Pamyu Collaborates with 153-year-old Kimuraya Bakery for LOCAL POWER JAPAN Project

    09.May.2022 | FOOD / MUSIC / SPOT

    Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. Her Weekend 1 performance was streamed live worldwide and trended on Twitter in both the U.S. and Japan. After an accident during the second weekend left the singer alone on stage, many wondered if she could pull of a dazzling performance. Kyary’s joy and excitement completely transfixed the massive crowd, and the artist has drawn praise from around the world for her talent and passion.

     

    Kyary has returned to Japan to continue her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. On May 7, she’ll perform at LINE CUBE SHIBUYA in Tokyo.

     

    In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. To celebrate the Tokyo leg of the tour, a new Tokyo collab has been announced!

     

    Kyary is teaming up with Kimuraya Sohonten, a bakery that has been in business for over 150 years. The brand is known for inventing the anpan sweet bun in 1874. Given how much this simple food has influenced Japanese culture, it seems appropriate to team up with Kyary–the singer has brought Japanese influence around the world and continues to inspire fans with her creativity and sweetness. 

    For the collaboration, fans will be able to purchase the aptly-named ‘Ninjari Anpan,’ based on Kyary’s hit song Ninjari Bang Bang released in 2013. The limited-edition set includes five different flavors of anpan and shows Kyary in her ninja attire on the box. Concertgoers can purchase these sweets at the show on May 7, and they will also be available at select Kimuraya stores and online.

     

    A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only. Support Japanese businesses and pick one up while you can!

  • Sanrio Inspired Touken Ranbu Collaboration Cafes to Open in Shibuya and Nagoya PARCO

    08.May.2022 | ANIME&GAME / FOOD / SPOT

    Touken Ranbu has become a worldwide phenomenon over the past decade. The handsome characters are a hit with female fans, and now, PARCO is teaming up with Sanrio to reimagine everyone’s favorite swords-turned-dudes into chibi, pastel versions of themselves. Fans can enjoy seeing the kawaii form of their favorite characters at a special collaboration cafe coming to Shibuya and Nagoya soon.

     

    Lineup at a Glance

     

    Menu

    Kogitsunemaru’s Lunch Plate for Kids

    Oodenta Mitsuyo and Sohayanotsurugi’s Mini Burger Plate

    Izuminokami Kanesada and Horikawa Kunihiro’s Berry Pancakes

    Konnosuke’s Fruit Parfait

     

     

    Goods

    Acrylic Pick A (20 varieties): ¥440 each

    Acrylic Pick B (20 varieties): ¥440 each

    Acrylic Magnet Round 2, Set A (Random, 20 varieties): ¥550 each

    Acrylic Magnet Round 2, Set B (Random, 20 varieties): ¥550 each

     

    The cafe will offer an original menu inspired by the characters from the free-to-play video game and anime series. A shop attached to the collaboration cafe will also be selling original merchandise, so fans won’t want to miss stocking up.

  • GUCCI LOVE PARADE Experience Space and Cafe Opens at Miyashita Park in Shibuya, Tokyo

    26.April.2022 | FASHION / SPOT

    GUCCI LOVE PARADE TOKYO, an interactive event themed around the brand’s latest collection GUCCI LOVE PARADE, is now open at Miyashita Park in Shibuya, Tokyo, until May 31, 2022. Guests are invited to enjoy the glamour of old Hollywood reimagined in a contemporary way with Gucci’s one-of-a-kind aesthetic. Three distinct locations are open, each ready to surprise you!

     

    The new Gucci event features a special installation celebrating the brand’s collection presented last November on Hollywood Boulevard in Los Angeles. Fashionistas can wander around the decorated spaces, browsing looks embodying the free spirit of Hollywood stars. A photo spot is also available, making visitors look as though they’ve traveled to Hollywood Boulevard. Others feature a backstage area and a retro game room. What kinds of photos would you want to take?

     

    On the first floor of RAYARD MIYASHITA PARK North, the GUCCI SNEAKER ROOM will be open for a limited time! The shop pays homage to Miyashita Park, the current center of street culture and fashion in Tokyo, by offering a wide variety of Gucci sneakers. The fourth floor of Hotel sequence Miyashita Park is now home to Gucci Cafe by Valley Park Stand, offering menu items inspired by a Hollywood-based Italian bar.

     

    During the event period, visitors can participate in a special stamp rally. The only way to play is by connecting from the official Gucci LINE account. Visitors who visit the three locations and collect the appropriate stamps will receive a special GUCCI LOVE PARADE gift only available at this event. (While supplies last.)

     

  • BTS Characters ‘TinyTAN’ to Appear at Cafes in Tokyo, Yokohama, Osaka, Nagoya, and Miyagi

    25.April.2022 | FOOD / MUSIC / SPOT

    The popular BTS chibi characters TinyTAN will be featured at TinyTAN Cafe locations in five cities for a limited time! Nine locations will be open across Tokyo, Yokohama, Osaka, Nagoya, and Miyagi starting April 21, 2022.

     

    The TinyTAN characters were designed by the seven members of BTS to embody their “second selves.”

    Select Cakes: ¥990

    Fruits Deco Style: Strawberry, Fruits Deco Style: Mango, Fruits Deco Style: White Grape: ¥1,760

     

    The menu is packed with desserts, including seven different types of cakes each inspired by a member of TinyTAN.

    American Sundae Style Chocolate Cookie, American Sundae Style Caramel Nuts, American Sundae Style Pistachio Honey: ¥1,870

    Afternoon Style Tea: ¥3,190

     

    The Afternoon Style Tea includes a base plate that can be customized with guest’s favorite fruits and chocolates. Two types of TinyTAN Select Cakes will also be included to share!

    Ham (2 types) & Scrambled Egg Peanut Butter Sandwich: ¥1,760

    Cafe Style Drink & Cake Set *Prices vary based on drink selection.

     

    Guests can choose from colorful bagel sandwiches, pancakes, and open sandwiches, along with a selection of sweet drinks to match each meal.

     

    Bonuses

    Acrylic Stand (7 varieties, random): ¥1,320

    Sticky Note Roll: ¥880, Acrylic Nameplate (7 varieties): ¥990 each

     

    Original cafe merchandise and special offers will make visiting the TinyTAN Cafe even more exciting!

     

     

    © BIGHIT MUSIC. All Rights Reserved

  • YOSHIKI x Hello Kitty Goods Now Available at the Yoshikitty Online Shop

    22.April.2022 | FASHION

    Yoshikitty, a character formed in collaboration between Hello Kitty and rock legend YOSHIKI, now has an online shop!


    Yoshikitty first debuted in 2009 as a collaboration between YOSHIKI of X JAPAN and Sanrio’s popular character Hello Kitty. The character’s first goods collection sold out immediately, with additional items also selling out online the same day. Yoshikitty’s popularity isn’t limited only to Japan, with global fans also anxious to snag some of this sought-after merchandise.


    Since 2015, Yoshikitty has been nominated for the Sanrio Character Awards, rising in popularity year after year and keeping up with other beloved Sanrio personalities.

     

    To commemorate the eighth consecutive year of her appearance in the Sanrio Character Awards, the Yoshikitty Online Shop has opened its doors. Fans can now purchase a number of exclusive items whenever they please!

     

    Opening Announcement Video

    https://www.youtube.com/watch?v=YFDArLVYAuw

     

    Pouch (3 colors: Purple, Red, Blue): ¥2,600 each (Tax Included)

    Cushion (3 colors: Purple, Red, Gray):  ¥4,400 each (Tax Included)

     

    To celebrate the shop’s opening, a new collection of lace goods is on sale now, featuring the character alongside roses and musical notes in elegant black lace. Items available include pouches, tote bags, and plenty of other goods perfect for both everyday use and formal occasions.

     

    ©️ 2022 SANRIO CO., LTD. APPROVAL NO.L630057    

    ©️ 2022 Japan Music Agency Co., Ltd.

  • Preliminary Rankings for the 2022 Sanrio Character Awards Announced

    19.April.2022 | FASHION

    Sanrio has announced the top 10 preliminary rankings for the 2022 Sanrio Character Awards! These results reflect those votes cast between April 8 and April 10.

    The 2022 SANRIO FES, a one-day special event for Sanrio fans, will be held both in-person and online on Sunday, June 12. This will be the first time the event has been held in three years, and it will feature special panels with Sanrio characters, booths where fans can interact with their favorites, and plenty of other content to look forward to this summer.

     

    The first-place winner in the preliminary results is Cinnamoroll, who ranked #1 last year and is currently celebrating his 20th anniversary. Pompompurin, who ranked at #2 last year, is also coming in second this year, while Pochakko, who ranked at #3 last year, is in third. Sanrio dogs are absolutely dominating the competition! 

     

    Kuromi, who managed to climb into the top five in 2021 for the first time in 11 years, is ranked fourth, while fan favorites Hello Kitty and My Melody also appear. Hangyodon, who ranked at #13 in 2021, is currently ranked at #7, signaling a major jump in popularity.

     

    Who are you hoping rises to the top in 2022?


    The voting period ends May 23, 2022. Be sure to stay tuned for the next interim announcement on May 12!

     

  • Tasty Half-Moon Sandwiches Coming in Second Doraemon Tokyo Banana Collaboration

    18.April.2022 | ANIME&GAME / FOOD

    Doraemon Tokyo Banana Half-Moon Sandwiches are coming on April 1, 2022! These tasty snacks come in a pack of eight and are sure to make the perfect gift.

     

     

     

    This release of Doraemon Tokyo Banana is celebrating the 30th anniversary of the Tokyo Banana brand and the 50th anniversary of Doraemon. Why not enjoy your daily snack time with these cute treats?

    Each sandwich is filled with chocolate-banana cream with the dough baked into a crispy, savory crust with a winking Doraemon on both sides.

     

     

    ©Fujiko-Pro,Shogakukan,TV-Asahi,Shin-ei,and ADK ※画像はイメージです

  • History of OSAMU GOODS to be on Display in ‘OSAMU GOODS 45th Anniversary Exhibition’

    15.April.2022 | FASHION / SPOT

    Palette Club, a school for illustrators located in Tsukiji, will be holding a 45th Anniversary exhibition for OSAMU GOODS! The characters were created in 1976 by Osamu Harada, who is from Tsukiji, and Dusty Miller. Items featuring these adorable characters are still incredibly popular to this day.

     

    Exclusive Merchandise

    Rare original drawings, prints, and goods from the 1970s to the 1990s, as well as Dusty Miller store bags and fan club newsletters, will be on display during the event. Those more nostalgic about these characters and those new to them will both find something to enjoy!

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