ATARASHII GAKKO! Take Part in First Overseas Performance at 88rising Festival

10.November.2021 | MUSIC

Four-member dance and vocal group ATARASHII GAKKO! have taken the world by storm, with their hilarious TikTok account amassing over 3.2 million subscribers and their music racking up plenty of attention on streaming platforms. On November 6, 2021, the girls performed at the Head in the Clouds music festival in Los Angeles, put on by record label 88rising. This was the first overseas performance for the group, and they enjoyed putting on a crazy show for 25,000 people. 

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As the four members took to the stage, they began their performance with Final Humanity, showing their Japanese pride to the LA audience. With their insanely energetic dance moves, they seemed more like gymnasts, obviously beyond excited for this huge opportunity.

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After the first song concluded, the girls introduced themselves in English. When SUZUKA called out “Say ‘It feels so good,’ the audience enthusiastically responded “MECHA MECHA KIMOCHI~!” Shouting “Let’s Go Head in the Clouds,” they began their second song Night Before the Exam. Dancing with their red headbands made their singing and dancing stand out even more–if that was even possible. Fan-favorite Koi Geba was next, and the crowd was completely overwhelmed by the intensity of the girl’s movements. 

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Intergalactic Remix snagged the audience’s attention, as the family song has roots in US culture. ATARASHII GAKKO! wore the same construction vests and helmets that the Beastie Boys wore in their 1999 music video. The classic track won big at the 1999 MTV Video Music Awards, and this heartfelt tribute to one of the girl’s biggest inspirations won big with the audience. Shouting out “We are Beastie Girls” got a massive reaction, and it proved to be one of the most inspiring parts of their performance. As NAINAINAI began, SUZUKA asked the audience to put their hands up, and they did so without question. There’s no doubt that this Japanese group has completely captured the hearts of US fans. 

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For their new song Free Your Mind, the girls performed in a completely new way, backed by dancers clad in sailor uniforms. As may be expected, their newest epic Pineapple Kryptonite made a perfect climax to the show, with aliens suddenly appearing on stage to attack. Fans in the audience could even be seen holding up pineapples to show their support. As SUZUKA, RIN, MIZYU, and KANON left the stage, they told the audience they’d be back again–and given how well they performed in their first-ever overseas show, we’d agree. Next time, maybe they’ll be able to visit fans around the United States!

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The newest ATARASHII GAKKO! single SNACKTIME will be available to stream on November 12, 2021. Five songs produced by Money Mark, who worked with the Beastie Boys and previously on Pineapple Kryptonite, will be on the new single, so be sure to listen! 

 

On January 30, 2022, the girls will hold a live performance at Ebisu LIQUIDROOM in Tokyo. The sky’s the limit for these talented singers and dancers, and we can’t wait to see what they accomplish next!

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    Fashion icons show the modern and historical charm of Kanazawa, Japan

     

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    Find AMIAYA online

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    AYA Instagram: https://www.instagram.com/ayaxxamiaya/

    Twitter: https://www.twitter.com/AMI__AYA

     

     

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    Monster Cooking

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    Cooking Class Fee with Cutlery: ¥1,000 (Tax Included) 

    Length: 30 minutes

    Ages 9+

     

     

     

    Quiz Rally Card

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    Monster Merchandise

     

     

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    Click below for a video of the event highlighting the venue and talks. 

     

     

     

    A Market Highlighting Wakayama’s Cuisine

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    ▼Program

     

    Part 1 [Why Come to Wakayama? PR Showcase]

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    Part 2 [How Local Towns Should Approach Tourism ~How to Blend Tourism, Shibuya, and Entertainment~]

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    Part 3 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.1]

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    Part 4 [Gen Z from Harajuku and Shibuya Discuss Wakayama Ver.2]

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    Wakayama Panda Mask Cover, Produced by ASOBISYSTEM and Distributed to Guests

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    PR for on Giant Screens in Shibuya

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  • Celebrities Comment on Kyary Pamyu Pamyu’s 10th Anniversary Song GENTENKAIHI

    27.October.2021 | MUSIC

    Pop princess of Kawaii Kyary Pamyu Pamyu is set to release her fifth original album ‘Candy Racer’ on October 27. This marks her first full album in three years, and to commemorate the special occasion, plenty of Japanese celebrities have offered comments on Kyary’s 10th-anniversary track GENTENKAIHI

     

    GENTENKAIHI was released as a digital single on August 17, the anniversary of Kyary Pamyu Pamyu’s debut. The song expresses the singer’s desire to evolve into something new while also paying homage to her past. 

     

    In a new project, Kyary is asking a number of celebrities to share the song that marked a turning point or starting point in their life. The ‘Tell Me Your Origin Song’ project has led to plenty of interesting answers, and a playlist has been compiled containing the answers received so far. 

     

    Volume 1 of the series features announcer Misato Ugaki, comedy trio Yonsen Toushin, and Beastars manga creator Paru Itagaki. Volume 2 features TV personality kemia, YouTuber duo SKY PEACE, and actor Ryo Kato. Volume 3 features comedian Ryuji Akiyama, BiSH’s Aina the End, and TikTok star and handball player Remi Anri Dori. 

     

    Kyary Pamyu Pamyu will hold a special online live performance on Candy Racer’s release day, October 27! A limited number of additional tickets have been released due to popular demand, and those purchasing one will also receive an original T-shirt!


     

     

    Kyary Pamyu Pamyu’s 10th Anniversary Project ‘Tell Me Your Origin Song!’ 

    Vol. 1  Misato Ugaki, Yonsen Toushin, Paru Itagaki
    https://realsound.jp/2021/09/post-857335.html

    Vol. 2  kemio, SKY PEACE, Ryo Kato

    https://realsound.jp/2021/09/post-865930.html

    Vol. 3  Ryuji Akiyama, Aina The End, Remi Anri Doi

    https://realsound.jp/2021/10/post-884469.html

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  • Tokyo’s Shibuya Ward and au 5G are coming together to promote this year’s Halloween events online through Virtual Shibuya, a digital space accessible from smartphones, PCs, and VR devices. A number of events will be held from October 16 until October 30, incorporating popular artists, companies, and popular anime series. The concept for the event is ‘FUN FOR GOOD,’ aiming to inspire people to contribute to their community while also enjoying the holidays. 

     

    Sadly, this year’s Halloween celebration in Shibuya will be canceled again due to the COVID-19 pandemic. To ease any congestion on the streets, the ward is promoting the Virtual Shibuya au 5G Halloween Festival 2021, which will be available to anyone, anywhere. That’s right: you won’t need to be in Tokyo to participate!

     

     

    Event Lineup

     

    Special Anime Talks

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    Also, to commemorate the release of the 100th volume of Detective Conan, the Conan Edogawa x Furuya Rei Special Talk in Virtual Shibuya event will take place on October 30th, featuring voice actors Minami Takayama and Tohru Furuya. 

     

    Virtual Concerts

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    ・October 24 – povo Presents Creepy Nuts
    ・October 26 – au 5G Presents MY FIRST STORY
    ・October 31 – au 5G Presents Atarashii Gakko!

     

    Attraction Lineup

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    https://vcity.au5g.jp/shibuya/halloween2021

     

    Official Shop

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    Limited-Time Only! Make a Collaboration Anime Avatar During Halloween!

    In collaboration with avatar platform AVATARIUM, visitors will be able to generate custom avatars wearing costumes from Sword Art Online Progressive: Aria of a Starless Night and Detective Conan! Choose from characters Asuna (SAO), Kirito (SAO), Conan Edogawa (Detective Conan), Ran Mori (Detective Conan), Furuya Rei (Detective Conan), and The Criminal (Detective Conan). 

     

    Even if you’re not in Japan, be sure to check out the event while you can!

  • First Collection from Fragrance Brand ainou Produced by Four ASOBISYSTEM Talents

    20.October.2021 | FASHION

    ASOBISYSTEM has teamed up with cosmetics company Bijinaru to launch a new fragrance brand ainou. Offering a variety of products, the first collection was produced by models Yuri Suganuma, Saki Shibata, Rinko Murata, and Goto Yutaro. The four were asked to come up with fragrances inspired by their own personal thoughts and feelings. Products will be on sale starting October 20 at PLAZA/MINiPLA locations nationwide and at the ainou online store. 

     


    ainou = i know

     

    Scents can evoke memories. 

    If we could share our precious memories through scents…

     

    The Scent of Memories

    ainou

     

     

     

    1st Collection Producers

    Yuri Suganuma

    ‘A clear, sweet, and fresh aroma,’ produced by Yuri Suganuma

    ainou 0 Fragrance Mist Eau de Toilette

     

    With the nickname ‘Yuripa,’ Suganuma has gained a massive following among young women. She has become a social media influencer and often shares her beauty knowledge online, having obtained certification in cosmetics and skincare. Suganuma has acted as an MC for numerous events, has produced apparel and accessories in the past, and has collaborated with popular brands from Zoff to CA4LA. She recently started her own brand, LOBJECT. 

     

    Saki Shibata

    ‘The happy scent of flowers and grass after the rain,’ produced by Saki Shibata

    ainou 8 Fragrance Mist Eau de Toilette

     

    Nicknamed ‘Shibasaki,’ she is a model from Aichi Prefecture who is loved by women of all ages. During her time as a fashion model, she has appeared on the cover of popular women’s magazine mer for 12 consecutive months and has also appeared in numerous commercials and other mediums. She has also begun selling her clothing and vintage items overseas as part of a broadcast she produces and has collaborated with many other designers and brands. Shibata has traveled all over Japan to help revitalize small towns and has served as a PR ambassador for several outlying islands. 

     

    Rinko Murata

    ‘The unforgettably sweet scent of a bouquet,’ produced by Rinko Murata

    ainou 23 Fragrance Mist Eau de Toilette

     

    Murata has appeared across a wide range of mediums, including in fashion magazines, on the radio, in web and TV advertising, and strutting the catwalk in fashion shows. She writes a popular online column titled ‘Curry Tokidoki Rinko Murata,’ where she catalogs her hobby of visiting curry shops, as well as ‘Pub Patrol,’ a series in Tabelog Magazine. Murata is active in product collaborations and has produced a number of popular products using her heightened sense of style. She also is the director of her own brand, idem. 

     

    Goto Yutaro

    ‘A scent that causes you to turn your head,’ produced by Goto Yutaro

    ainou 66 Fragrance Mist Eau de Toilette

     

     

    Goto Yutaro was born on June 3, 1998, in Hiroshima prefecture. In 2016, he began his career as a vintage clothing store clerk before becoming a model known to the industry as being ‘too cute.’ He began his acting career in 2017 and has appeared in the popular drama series Trouble of the Blue Vampire and Cherry Magic! Thirty Years of Virginity Can Make You a Wizard?! With a number of films currently in the pipeline, the actor is expected to continue his upward trajectory as a unique talent on screen. The star is currently appearing in the NHK drama series Komi Can’t Communicate, as well as in theaters in both It’s a Summer Film and Kaguya-Sama: Love is War Final

     

  • 【LIVE REPORT】Atarashii Gakko! Tour Final: The Freshness and Bottomless Energy of a New Generation

    20.October.2021 | FEATURES / MUSIC

    On October 16, the four-member dance and vocal group Atarashii Gakko held a solo live “We’re Still Obscure but Rocking LIVE SHOWS in Tokyo, Nagoya, Osaka and Fukuoka ~Their Weakness is PINEAPPLE!~” at TSUTAYA O-WEST in Tokyo. This marked the last day of the group’s current tour, stopping in Tokyo, Nagoya, and Osaka, and on display was handmade calligraphy from the members with one important message: ‘Enjoy NOW with all your heart.’ The stage was simple: a screen, a DJ booth, and four backlights. The group doesn’t need much more, their personalities overshadowing any excess clutter or added minutiae. For the background music, the girls chose Sabotage by the Beastie Boys, an American mainstay the four greatly respect.

    The concert began with the leader Suzuka shouting the words “Tokyo! Atarashii Gakko starts now!” The first track was Sekigae Gattuso, followed by Saishujinrui, with choreography seeming more like a gymnastics meet than a live show. The girls were in incredibly high spirits, with Suzuka quickly tearing off her jacket and the four showing no signs of holding back, dancing and singing while using their entire bodies as their instruments. The concert’s first half included Koibumi and Miyao, progressing into Koi no Shadanki, Ameyo no Seppun, and Okami no Uta, blending Showa-era sensibilities and sounds with Reiwa-era style and substance. The girls were, as always, funny, mixing comedy into their foolproof performances. Everything is one hundred percent: the singing, the dancing, and the acting. It’s hard to understand how they have the stamina for an entire concert.

    The second half of the concert began with their long-awaited new song Pineapple Kryptonite, produced by Money Mark, known for his work with The Beastie Boys in the 1990s. His experimental, lo-fi style has attracted attention over the years, still inspiring music fans in the 2010s. Perhaps his style is being passed down to the next generation through Atarashii Gakko!

    The group signed with American multi-media company 88rising in December 2020, and the label is attempting to introduce more unique Asian music to the US. In November, Atarashii Gakko is scheduled to perform at the Head in the CLOUDS festival in LA, which will bring together many artists from the 88rising family together for one massive event. In the current cultural climate with Korean pop-group BTS and Marvel film Shang-Chi seeing record amounts of popularity, it seems like the perfect time to introduce more eastern music to the US scene.

    During the show’s climax, the girls performed NAINAINAI and Freaks, two songs that show off their hip-hop side. The greatest thing about the group’s style is their complete coverage, able to swap between singing, dancing, acting, and rapping at the drop of a hat. Their talent is undeniable, and it’s able to reach a wide variety of different music fans from around the world. Mayoeba Toutoushi brought the show to an end, and Que Sera Sera wowed fans during the encore. Performing 15 songs, members Suzuka, Kanon, Rin, and Mizyu proved why they belong on an international stage–they blend the old and the new, and the standard with the bizarre. There’s no telling where Atarashii Gakko is heading next, but their successful career is certainly just getting started.

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