Village Vanguard Online Store Opens Rilakkuma Pop-Up Shop with Massive Plushies

20.December.2021 | ANIME&GAME / FASHION

If you visit Japan, you’ll likely find yourself in a Village Vanguard shop eventually. The popular chain sells just about everything under the sun for low prices, from apparel and toys to books and DVDs. Until January 6, 2022, visitors to Village Vanguard Online can peruse a special Rilakkuma pop-up shop named ‘My Imaginary Rilakkuma.’ Most importantly, a super long Rilakkuma stuffed animal will only be available from this shop!

 

Big Long Huggable Plush (Rilakkuma/Kiiroitori)

Plushie Keychain (5 varieties)

Plushie (Korilakkuma/Kiiroitori)

Acrylic Stand (2 varieties)

Shopping Bag

 

Rilakkuma is known for always being lazy, but can you imagine if he decided to actually work hard for a day? You might fall in love with him a little more. The acrylic stands read “You look beautiful today,” and “Let’s make today a wonderful day.” Will you be snagging any of these items? 

RELATED ENTRIES

  • Tokyo Daijingu Shrine in Iidabashi Offering Rilakkuma Themed Ema Plaques

    30.November.2021 | FASHION / SPOT

    The popular character Rilakkuma was recently appointed as the tourism ambassador for Chiyoda City in Tokyo. To commemorate this lofty position, Tokyo Daijingu Shrine will begin offering Ema decorated with Rilakkuma starting December 1, 2021. Ema are small wooden plaques found at shrines, and visitors can write their wishes or prayers on them before hanging them up for the Gods to receive them. 

     

    Tokyo Daijingu was built in the early Meiji period so that residents of Tokyo could worship the many deities enshrined at the Grand Shrine of Ise from afar. Originally built in Hibiya, the shrine was moved to Iidabashi in 1928 after the Kanto Earthquake. 

     

    Rilakkuma became the tourism ambassador for Chiyoda in August and aims to convey the many charms of the area to as many people as possible. These Ema feature an original Rilakkuma design along with the crest of Tokyo Daijingu.

  • Adorable Menu Items From Sapporo’s Rilakkuma & Sumikko Gurashi Festival Revealed

    28.September.2021 | ANIME&GAME / FOOD / SPOT

    The cute characters from Rilakkuma and Sumikko Gurashi are coming together in a new event being held at Sapporo Factory in Hokkaido! The Rilakkuma & Sumikko Gurashi Festival is now underway, and we’ve some new details to share about the goodies fans can expect. 

     

    Guests attending the event will be greeted by their favorite characters at the entrance, and through the doors, tons of events will be underway! A collection of special goods and memorable photo spots will also leave fans of both series starstruck. 

     

     

    Rilakkuma & Sumikko Gurashi Gelato: ¥750 each / Sally’s Cupcake (Located on 2F) 

    Relaxing and Restful Rilakkuma Chocolate Baumkuchen (2 piece set) / Haus Von Frau Kurosawa (Located on 2F)

     

     

    Rilakkuma & Sumikko Gurashi Festival Cup: ¥900 each

     

     

    Enjoy a ton of delicious and adorable original sweets and drinks, served in original cups made for the event! All items are available for takeout. 

     

    For each eligible food or drink item purchased, a special magnet featuring a brand-new illustration will be gifted to guests at random. 

  • Rilakkuma, Other Popular Bear Characters to Assemble at ‘#Kumafes in Ginza Mitsukoshi’

    15.September.2021 | FASHION / SPOT

    The ‘#Kumafes in Ginza Mitsukoshi’ event will be held at the Ginza Mitsukoshi New Building 7F between September 15 and September 27. San-X have announced that a Rilakkuma will be participating with merchandise available to purchase at the event.

    Rilakkuma Store Nagoya / Ueodai Store: Oda Nobunaga Plush: ¥1,848 (Tax Incl.)

    Rilakkuma Store Abeno Q’s Mall: Kushikatsu Wrapped Rilakkuma: ¥1,518 (Tax Incl.)

    Rilakkuma Store Kansai: Rilakkuma with Takoyaki & Sauce : ¥1,738 (Tax Incl.)

    Limited Edition Kusatsu Souvenir Onsen Rilakkuma: Kusatsu In-The-Onsen Rilakkuma: ¥2,200 (Tax Incl.)

    Limited Edition Miyajima Teahouse Rilakkuma: Even Though He’s a Deer, He Still Carries Momiji Manju Rilakkuma: ¥2,420 (Tax Incl.)

    Rilakkuma Store Sabou: Lucky Cat Korilakkuma: ¥2,420 (Tax Incl.)

    Soft & Fluffy Rilakkuma Plush: ¥4,400 (Tax Incl.)

    Dangling Korilakkuma Plush: ¥2,200 (Tax Incl.)

    Plush Rilakkuma Pouch: ¥2,200 (Tax Incl.)

     

    A huge collection of regional and limited edition Rilakkuma products  will be available at the event, including items from regional Rilakkuma stores, Rilakkuma Onsen/Teahouse collaborations, and “Rilakkuma & Kaoru-san” items, so don’t miss out!

     

     

    ©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.

  • ‘Rilakkuma & Sumikko Gurashi Festival’ Photo Event Starting in Sapporo

    08.September.2021 | ANIME&GAME / SPOT

    The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.

     

    After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event! 

    October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
    Featured Characters: Korilakkuma and Tokage

    October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
    Featured Characters: Chairokoguma and Neko

     

    Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)

     

    Don’t miss out on this limited time opportunity! 

  • Maison de FLEUR to Release Second Rilakkuma Collection

    07.September.2021 | FASHION

    Popular Japanese accessories brand Maison de FLEUR is releasing a new collection of grown-up Rilakkuma-inspired goods, the second such collaboration for the brand. All goods will go on sale September 10 at Maison de FLEUR shops online, and at the STRIPE CLUB Online Store.

     

     

    Goods

     

    Square Tote Bag: ¥4,389 (Tax Included)

    Rilakkuma & Kiiroitori Frilly Tote Bag: ¥5,489 (Tax Included)

    Korilakkuma & Chairoikoguma Frilly Tote Bag: ¥5,489 (Tax Included)

    Rilakkuma & Kiiroitori Tissue Case: ¥3,949 (Tax Included)

    Korilakkuma & Chairoikoguma Tissue Case: ¥3,949 (Tax Included)

    Rilakkuma Card Case: ¥4,059 (Tax Included)

    Korilakkuma Card Case: ¥4,059 (Tax Included)

    Kiiroitori Card Case: ¥4,059 (Tax Included)

    Chairoikoguma Card Case: ¥4,059 (Tax Included)

    Rilakkuma Bag Charm: ¥2,750 (Tax Included)

    Korilakkuma Bag Charm: ¥2,750 (Tax Included)

    Kiiroitori Bag Charm: ¥2,750 (Tax Included)

    Chairoikoguma Bag Charm: ¥2,750 (Tax Included)

    Lining Design

     

    Maison de FLEUR released their first collection of Rilakkuma-inspired goods last year, focusing on the character Korilakkuma. Many of the goods sold out instantly, and restocks were necessary to keep up with demand for these adorable items. This new collection focuses not only on the popular Korilakkuma, but on Rilakkuma, Kiiroitori, and the honey-loving Chairoikoguma.

     

    This limited-time collaboration features tote bags, tissue cases, card cases, and bag charms, for a total 0f 15 different products to collect. Each features these popular San-X characters adorned with the quintessential Maison de FLEUR ribbon. The tote bags are large and spacious, while the tote bags bring a more adult flair to those wanting a touch of playfulness in their wardrobe.

     

    Which of these fluffy goods is on your wishlist?

  • Rilakkuma Becomes Tourism Ambassador for Tokyo’s Chiyoda City, New Goods Available

    26.August.2021 | SPOT

    On August 18, 2021, an official inauguration ceremony was held in Chiyoda City, Tokyo, to appoint SAN-X’s lazy and loveable bear Rilakkuma as the new tourism ambassador for the locale. To celebrate the new partnership, some special merchandise will also be released.

     

    Collaboration Merchandise

    Clear Folder: ¥300 (Tax Included) Release Date: August 19

     

    Labels (2 designs per pack): ¥350 (Tax Included) Release Date: September 16

     

    Ballpoint Pen: ¥600 (Tax Included) Release Date: October 8

     

    Chiyoda City contains many of Tokyo’s most visited attractions, such as the Imperial Palace, Hibiya Park, the National Museum of Modern Art, and beloved concert hall the Budokan. Many government agencies are also located within its borders, and anime fans will recognize Akihabara, an area specializing in Japanese popular culture.

     

    SAN-X, the company behind Rilakkuma and his friends, is headquartered in Chiyoda City. The area hopes to use the globally-loved characters to convey the charm of Chiyoda to younger generations and families alike. The catchphrase for the campaign is “Let’s take a detour and relax in Chiyoda.”

     

    How would you like to visit Chiyoda?


     

    ©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.

  • Kiddyland is collaborating with San-X to open a Korilakkuma Store in the Yurakucho MARUI 1F Canlendarium between August 19th and August 9th.

     

     

    Limited Goods

     

    Stuffed Toy / Rilakkuma & Strawberry Cat: ¥2420 (Tax Included)

     

    Stuffed Toy / Korilakkuma & Chococat: ¥2420 (Tax Included)

     

    Stuffed Toy /Chairokoguma &Vanillacat: ¥2420 (Tax Included)

     

    Stuffed Toy / Vanillacat, Chococat: Each ¥1790 (Tax Included)

     

     

    Left) Hair Iron Pouch ¥2200 (Tax Included) / Lingerie Pouch ¥3080 (Tax Included)

     

    Cosmetics Basket ¥3080 (Tax Included) / Rucksack ¥6390 (Tax Included)

    Korilakkuma Hoodie: ¥7480 (Tax Included)

     

     

     

    Limited Purchase Benefits

     

    August 19~21: Stainless Steel Tumbler

     

    August 20~22: Cat Mini Pouch

    September 4th onwards: 2-piece Magnet Set

     

    Tokyo Station Store: Tote Bag/Nagoya Station Store: Cat Mini Pouch

     

     

    Korilakkuma is a small, white young bear who appeared suddenly alongside the popular character Rilakkuma.

     

    Kiddyland has been hosting the Korilakkuma pop-up stores in Yurakucho MARUI since 2016,  with the store proving a hit with San-X fans. 

    The pop-up will be hosted again in 2021, previously theming the store around Korilakkuma and their small rabbit friends in 2020.

    The main art features Korilakkuma’s beloved strawberries, along with Korilakkuma surrounded by three adorable cats. The cat-ear wearing Korilakkuma artwork is a must-see!

     

    The wonderful daily freebies are only available in limited quantities, with the Tokyo Station and Nagoya Station stores taking part to commemorate the opening of their very first Korilakkuma stores. 

     

    Don’t miss out on these precious limited Korilakkuma goodies! 



    ©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.

  • Rilakkuma x Tower Records Collaboration Includes Exclusive Merchandise and Themed Cafe Menu

    24.July.2021 | FASHION / FOOD

    Tower Records has announced Rilakkuma x Tower Records Campaign 2021, an event set to run from August 4 to August 29. The retail music chain is joining paws with Rilakkuma and company for a campaign with the theme “Wow, what a surprise!” at Tower Records stores, their online shop, and Tower Records Cafe.

     

    Merch collab line-up

    Tower Records has collaborated with Rilakkuma every year since 2009. This year sees the arrival of brand new original merchandise, a CD, and themed cafe.

     

    The merchandise will be available at 27 Tower Records stores, Tower Records Cafe Omotesando, and online. Enjoy adorable original artwork of Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori. There’s lots of freebies to get your hands on too – check out the line-up below.

    Available at 27 Tower Records stores, Tower Records Cafe Omotesando, and the online shop

    Available at Tower Records Shibuya, Tower Records Cafe Omotesando, and the online shop

    Free character cards with every purchase

    Red Rilakkuma zabuton floor cushion

    For this year’s campaign, Rilakkuma fans can win themselves a zabuton floor cushion too. For a chance to win, you need to sign up online.

    Tower Records x Rilakkuma CD cover

    Postcard included with CD

    The eighth Tower Records x Rilakkuma CD includes background music for doing yoga. There are 15 popular J-pop tracks in total which can be enjoyed for just chilling out to as w2ell.

     

    Themed cafe menu

    The cafe collaboration at Tower Records Cafe Omotesando takes on an American diner theme. Takeout drinks will also be available at the Nagoya Sakae SKYLE and Umeda NU Chayamachi branches too.

    At Tower Records Omotesando

    Table mats at Tower Records Omotesando

    Rilakkuma, Korilakkuma, Chairokoguma, and Kiiroitori themed dishes, drinks, and desserts

    Receive a free fan when you book a table in advance

    Receive a free postcard when you order from the collab menu

    Set of 3 original stickers

    Free postcard when ordering from the Special Menu

    Free postcard when you order a takeout bottle

    Collect all six stamps in the stamp rally to win a poster

    During the campaign, for every piece of merchandise ordered, you’ll receive one of four possible character cards. 20 people who also scan the QR codes included on the cards by September 12 will be randomly chosen to win either a white Rilakkuma zabuton cushion or a ¥3,000 Tower Records gift card.

    ©2021 San-X Co., Ltd. All Rights Reserved.

  • Kaori’s Easy Recipe: Learn to Make a Rilakkuma Banana Cake

    15.July.2021 | FEATURES / FOOD

    With just a small bit of ingenuity, turn everyday food into something cute using Kaori’s Easy Recipe! With a few simple ideas, an ordinary recipe magically transforms into a cute dish.

     

    In this recipe, I’ll show you how to make a delicious banana cake that is tasty even if refrigerated!

     

    Ingredients

    Makes a 18cm pound cake

    2 ripe bananas

    100g unsalted butter

    50g granulated sugar

    2 eggs

    100g weak flour

     

    1

    Bring the butter to room temperature and mix it with the sugar until it becomes white. I used unsalted margarine for this.

     

    2

    Gradually add both the egg whites and yolks and pour slowly into the mixture while mixing. Mash the banana with a fork, add to the bowl, and mix.

     

    3

    Sieve in the flour and mix lightly.

     

    4

    Bake at 160℃ for 40-45 minutes and it’s ready! I used a 15cm pound cake tin and muffin tin to make mine. If using a muffin tin, bake for 30 minutes.

     

    Leave to cool and use the edge of the pound cake tin to cut ears. Finish by using a chocolate pen to draw on Rilakkuma’s face.

     

    Kaori invites you into her world of character-themed food dishes in her recipe series. Be sure to check out her Instagram where she has uploaded many pictures of her character dishes!

     

     

    Kaori Kubota (@kaopan27)

    I live in Hokkaido and I love to make character themed foods, desserts and pastries♡

    I want to see my family smile, so I enjoy putting in a bit of effort to make character foods and changing food into something cute♡

    You can see more of my character foods and character bento boxes on my Instagram page → @kaopan72

  • Rilakkuma to Become Shop Manager at 18 Rilakkuma Stores in Japan

    24.June.2021 | FASHION / SPOT

    KIDDYLAND has announced that Rilakkuma will take on the role of shop manager at 18 Rilakkuma Stores this summer from July 1.

    All the Rilakkuma managers to be appointed

    The appointment of these Rilakkuma managers was held out in cooperation with San-X, the creators of the character. Each store will have a completely different Rilakkuma each with its own personality. Some will even have Korilakkuma. If you head on over to the official Rilakkuma Store Instagram and Twitter pages, you can see the Rilakkumas at their stores doing work, prepping for events, and more, so be sure to follow and cheer them on.

     

    ©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.

  • Yuki Tokuda x Village Vanguard Cute Illustration Collection Released

    10.June.2021 | FASHION

    Popular Japanese illustrator Yuki Tokuda, who is known for their adorable artwork, released a collection of items exclusively on Village Vanguard on Friday.

     

    The Line-Up

     

     

    Girl & Animals Mug | ¥1,430 (Tax Included)

     

    Densetsuno Usagi Tote Bag | ¥2,310 (Tax Included)

     

    Ebiten iPhone Case  (12/12 Pro/12mini) | ¥2,530 (Tax Included)

    Densetsuno Usagi Acrylic Key Ring | ¥715 (Tax Included)

    Sankakukin Acrylic Key Ring | ¥715 (Tax Included)

     

    Densetsuno Usagi Pin | ¥385 (Tax Included)

     

    Sankakukin Pin | ¥385 (Tax Included)

     

    Hitogata-kun Pin | ¥385 (Tax Included)

     

    Sticket Sheet | ¥605 (Tax Included)

    Yuki Tokuda is a Japanese illustrator whose line-up of original characters have proven extremely popular with people on Japanese social media, including Hitogata-kun, his unnamed girl character, and line-up of mysterious animals and creatures. His work spans books, illustrations, 3D sculptures, and more.

     

    ©YUKI TOKUDA

  • Rilakkuma & Sumikko Gurashi Festival Announced For Fall in Sapporo

    28.May.2021 | ANIME&GAME / SPOT

    Rilakkuma and Sumikko Gurashi are set to collaborate at a special festival centred entirely around the characters which will run at Sapporo Factory from September 17 to November 28.

     

    Rilakkuma, Sumikko Gurashi, and you are invited to the festival which will be split into two areas: the Rilakkuma Pavilion and Sumikko Gurashi Pavilion where the characters will be present to greet guests. The event is taking on a magical theme which imagines the spirits of San-X, the company who created Rilakkuma and Sumikko Gurashi, casting a mysterious magic on the festival to bring happiness to all.

     

    There’s plenty for fans of the characters to enjoy including fun photo spots, exclusive merchandise, and much more.

     

    If you’re in Sapporo this autumn, don’t miss the Rilakkuma & Sumikko Gurashi Festival.

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