Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night Reveals Behind the Scenes Footage
Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night was released on November 5, 2021, and continues to draw huge crowds across Japan. Now, a new interview with the film’s cast is shedding light on what it took to create such a massive hit.
The previous film in the series came out two years ago. This time around, what was most important to the staff, and how did they manage to pull in such a huge audience?
The previous film in the series came out two years ago. This time around, what was most important to the staff, and how did they manage to pull in such a huge audience? In this 3-part interview, readers will get the behind-the-scenes details on what happened after the previous film, as well as the many challenges facing the film’s staff during the production of the new movie.
Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night Special Interview
Part 1: https://www.asmik-ace.co.jp/special/7267
Part 2: https://www.asmik-ace.co.jp/special/7274
Part 3: https://www.asmik-ace.co.jp/special/7278
Be sure to check out these special staff interviews to get a glimpse at how this magical movie was created.
The Sumikkos go camping and meet Wan, Tsuu, Surii, Foh, and Faibu: five legendary wizard brothers who are said to arrive on the nights of the blue full moon. However, the youngest brother, Faibu, is not very good at using magic. What new adventures await the Sumikkos and their new friends?
Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night
Official Site: https://sumikkogurashi-movie.com/
Curious George and Sumikko Gurashi McDonald’s Happy Meals Now Available
20.January.2022 | FOOD
McDonald’s locations across Japan are now offering Curious George and Sumikko Gurashi Happy Meals for a limited time!
The Curious George set features six different toys that can be assembled and controlled by turning the gears. This year’s theme is inspired by creativity, shape recognition, and teaching children how things work. When the colorful gears on the toy are turned, the force is transmitted to the swing, Ferris wheel, seesaw, and other items, causing George to swing and spin! The first set of toys include ‘George’s Seesaw,’ featuring George and the Man in the Yellow Hat, and ‘George’s Swing,’ featuring George happily swinging back and forth. The second set will include ‘George’s Ferris Wheel’ and ‘George’s Rocket Ride.’
The Sumikko Gurashi includes six kinds of puzzles decorated with illustrations of popular characters. The theme of these toys is color and shape recognition, imagination, and communication. The front side of each puzzle shows Sumikko and Minikko, and the backside displays an illustration of a story related to a particular Sumikko character. By putting the pieces together one by one, children develop their ability to recognize shapes and move their fingers with increased dexterity. The inside of the case that comes with the puzzle is decorated with stories about Sumikko and her friends. To commemorate the 10th anniversary of Sumikko Gurashi, a new character called ‘Deshi’ will appear on the case as well, and by scanning the QR code on the back of the case, customers can play an original mini-game!
From January 8 until January 10, participating locations will also be giving away Curious George and Sumikko Gurashi stickers with the purchase of each set.
Curious George Happy Meal
Sumikko Gurashi Happy Meal
McDonald’s Official Site: https://www.mcdonalds.co.jp/
BUMP OF CHICKEN Release Extended Music Video for New Song ‘Small World’
On November 5, the new film ‘Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night’ was released in theaters. An extended music video for the movie’s theme song Small World, performed by rock band BUMP OF CHICKEN, has just been uploaded to YouTube.
The music video takes place in the town that the Sumikko Gurashi characters call home, and shows them living their adorable daily lives. ‘The Magical Children of the Blue Moonlit Night’ tells the story of the Sumikko’s strange encounter on a camping trip, where they meet five legendary wizard brothers who appear only during the blue full moon. Small World is a gentle track, perfect for this sweet story.
Small World, Theme Song for ‘Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night’ Long PV
Over 400,000 people have seen ‘Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night’ so far, making it the #1 film in both attendance and box office revenue at last week’s domestic box office. A special meet-and-greet was held at Shinjuku Piccadilly on November 18 to celebrate the film’s success, with director Takahiro Omori and actor Yoshihiko Inohara in attendance. The members of BUMP OF CHICKEN also expressed their love for the Sumikko Gurashi universe.
BUMP OF CHICKEN Official Site:
Sumikko Gurashi Film Theme Song by BUMP OF CHICKEN Now Streaming
The adorable characters of Sumikko Gurashi are back on the big screen! Popular rock band BUMP OF CHICKEN performed the newest film’s theme song titled Small World, and the track is now available to stream worldwide!
The set of cute characters were created by San-X, with the first products released in Japan in 2012. They were inspired by the feeling of comfort a person feels when in the corner of a room, and this is shown in their name, translated as ‘life in the corner.’ The new film, Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night, was released to commemorate the brand’s tenth anniversary. The film will follow the Sumikkos on a camping trip where they meet Wan, Tsuu, Surii, Foh, and Faibu: five legendary wizard brothers who appear during the blue full moon. The new film is directed by Takahiro Omori and features a screenplay written by Reiko Yoshida.
BUMP OF CHICKEN will be streaming a special live show on November 14, titled BUMP OF CHICKEN Studio Live Silver Jubilee. This won’t be archived, so be sure to catch it live on YouTube!
Streaming Links: https://bumpofchicken.lnk.to/smallworld
BUMP OF CHICKEN Studio Live Silver Jubilee
Streaming Date: November 14, 2021 at 20:00~
BUMP OF CHICKEN Official Site: http://www.bumpofchicken.com/
Sumikko Gurashi the Movie: The Magical Children of the Blue Moonlit Night
In Theaters November 5, 2021
Official Site: sumikkogurashi-movie.com
‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko’ x ‘Sagamiko Pleasure Forest’ Begin New Collaboration Event
The outdoor resort ‘Sagamiko Resort Pleasure Forest’ in Sagamihara City, Kanazawa, will be opening a limited-time collaboration area to commemorate the release of the ‘Sumikko Gurashi: Aoi Tsukiyo to Mahou no Ko’ movie. The ‘Sumikko Gurashi Forest ~Magical Forest Fairground’ will be open to visitors between October 23 2021 and January 11 2022.
Can Badge Sample
Collab Attraction – Bumpy Cart
Acrylic Keychain (5 Types): ¥650 (Tax Incl.)
Can Badge (6 Types – Random): ¥520 (Tax Incl.)
Konpeito: ¥600 (Tax Incl.)
Magicians Omelette-Napolitan: ¥1,400 (Tax Incl.)
Let’s go Camping! Sumikko Gurashi Ramen: ¥1,400 (Tax Incl.)
Magical Blue Moon Sundae: ¥700 (Tax Incl.)
The event is being held to celebrate the release of the new movie ‘Sumikko Gurashi: Aoi Tsukiyo to Mahou no Ko’ and features all-new fairground-themed artwork, showing the Sumikko holding candy, park maps, and balloons.
During the event period, there will be a special ‘Magical Forest Seal Rally’ where visitors can search for magicians hidden throughout the park. There will also be a collaboration attraction where visits can go on a five minute adventure while riding the Sumikko-themed Bumpy Cart. A variety of original goods will be available to purchase, from can badges to acrylic keychains, with collaboration food also available to order.
In addition, the adjacent outdoor facility ‘PICA Sagamiko’ has produced a new accommodation plan complete with original towels and a sticker rally, allowing visitors to immerse themselves in the new content throughout the day.
Leap into the world of ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko’ this Autumn with Sagamiko Pleasure Forest!
©2021 Japan Sumikko Gurashi Film Club
Sumikko Gurashi Forest ~ Magical Forest Fairground ~
Duration: October 23 2021 ~ January 11 2022
Official Site: https://www.sagamiko-resort.jp/sumikkogurashi/
BUMP OF CHICKEN’s New Song ‘Small World’ Named as Theme Song for New Sumikko Gurashi Movie
San-X have announced that the theme song for the ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko’ nationwide roadshow will be BUMP OF CHICKEN’s ‘Small World.’
Theme Song ver.
“With the Sumikko’s, I feel somewhat at ease.” Those are the negative-but-unique Sumikko Gurashi. Having first been released in 2012, the series is celebrating its upcoming 10th anniversary with the ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko’ movie. Inohara Yoshihiko and Honjo Manami will be in charge of the narration once more, encouraging and speaking on behalf of the Sumikko as they lovingly watch over the story.
The theme song was agreed upon after the producer, staff, and director Takahiro Omori heard the thoughts of writer Yokomizo Yuri, who is a fan of the group. ‘Small World’ is a beautiful mid-tempo tune with a band sound. The song gently hugs the listener, immersing viewers in the gentle world of Sumikko.
BUMP OF CHICKEN and writer Yokomizo Yuri each released a statement regarding the theme song announcement.
A 30-second preview was also released, previewing ‘Small World’ for the very first time.
Be sure to check out BUMP OF CHICKEN’s soothing theme song for ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko.’
Comment from BUMP OF CHICKEN
The members were truly moved upon viewing the first movie.
We feel extremely honored to have been chosen to perform the theme song for the sequel.
What will the Sumikko get up to this time?
We’re looking forward to the release date.
Comment from Writer・Yokomizo Yuri
Whenever I was feeling down, BUMP OF CHICKEN’s music would always be there to tell me that I’m okay, that I’m not alone. They have always influenced and encouraged me.
‘Small World’ is especially filled with kindness, staying quietly by your side in the same way that the Sumikko do. I was amazed by how perfectly it matches the characters.
I’m hopeful that with the help of this theme song, the film will find a place in the hearts of each viewer, from children to adults.
One Autumn day, the Sumikko go camping. They gaze into the sky to watch the moon, which seems larger, bluer, brighter than usual.
“A blue moon only occurs once every five years. On that night, a wizard will come to town – and grant your wishes,” tells the legend, which comes true when five magical siblings emerge from the forest to visit the Sumikko town!
In the park, supermarket, and even in the forest,
The town is transformed into a magical party, with spells being cast one after another to paint the town in color.
As the wonderful eve draws to a close, the magicians decide to return to the moon.
But for some reason… Tapioca is..?? Plus, the youngest ‘Five’ seem to have been taken..?
©2021 Japan Sumikko Gurashi Association Film Club
©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.
Sumikko Gurashi Themed Cafes Open in Tokyo, Osaka, and Aichi to Commemorate Second Theatrical Movie
To commemorate the release of the their second movie, ‘Sumikko Gurashi: Aoi Tsukiyo no Mahou no Ko,’ Sumikko Gurashi will be opening the limited-time ‘Night Party with Sumikko’ cafe in Osaka on October 20, Tokyo on October 21, and Aichi on November 11.
(Advance Reservation Benefit Only) Original Invitation with Postcard (Five types)
Tokage’s Night Party Curry: ¥1,430 (Tax Incl.)
Shirokuma’s Warming Hot Rice Casserole: ¥1,430 (Tax Incl.)
Five’s Recommended Children’s Lunch: ¥1,650 (Tax Incl.)
Magician’s Party ~Açai Bowl~: ¥1,430 (Tax Incl)
Aoi Tsukiyo’s Fruit Punch: ¥1,100 (Tax Incl.) + ¥220 for one mini ice cream
Sumikko’s Pudding Ice Cream: ¥880 each (Tax Incl.)
Starry Drink: ¥990 each (Tax Incl)
Hot Café Au Lait: ¥880 (Tax Incl.)
Acrylic Keyholder (Random out of five): ¥770 (Tax Incl.)
Phosphorescent Sticker (Random out of eight): ¥605 (Tax Incl.)
Acrylic Stand (Random out of five): ¥880 (Tax Incl.)
Muddler (Three types): ¥1,100 each (Tax Incl.)
Mug Cup: ¥1,980 (Tax Incl)
Purse: ¥1,100 (Tax Incl.)
Fluorescent Pen Set: ¥1,100 (Tax Incl.)
A5 Clear File Duo: ¥605 (Tax Incl.)
Bandanna: ¥1,870 (Tax Incl.)
The Sumikko Gurashi characters are beloved by both adults and children for their gentle touch and tone. Their first movie, ‘Sumikko Gurashi Tobidasu Ehon to Himitsu no Ko’ was released in November 2019 and received great popularity. The sweet story of the Sumikko’s adventures through a story-book world attracted over 1.2 million viewers across Japan.
The heartwarming cafe menu includes “Tokage’s Night Party Curry,” “Shirokuma’s Warming Hot Rice Casserole,” Five’s Recommended Children’s Lunch,””Magician’s Party ~Açai Bowl~,” “Aoi Tsukiyo’s Fruit Punch,” “Starry Drink,” and more. The cute, Instagrammable dishes feature the characters who feature in the movie, which tells a mysterious story that begins under a blue moon in the Sumikko’s hometown. A lineup of limited edition goods and perks will also be available, adding to the movie excitement.
Enjoy a cute, social-media friendly meal and original merchandise at the exciting Sumikko Gurashi cafe!
©2021 Japanese Sumikko Gurashi Association Film Club
Sumikko Gurashi Cafe
Tokyo: BOX cafe&space Tokyo SolaMachi (Previously TOKYO BOX cafe&space Tokyo SolaMachi)
October 21 ~ December 5 2021
1-1-2 Tokyo Sky Tree Town Solamachi 1F, Oshiage, Sumida-ku, Tokyo
Shinsaibashi, Osaka: kawara CAFE＆DINING Shinsaibashi
October 20 ~ December 5 2021
1-4-3 Shinsaibashi OPA 9F, Nishishinsaibashi, Chuo-ku, Osaka City, Osaka
Aichi & Nagoya: BOX cafe&space Nagoya LACHIC 1F (Previously NAGOYA BOX cafe&space A)
November 11 ~ December 12 2021
3-6-1 LACHIC Basement 1F, Sakae, Naka-ku, Nagoya City, Aichi
Reservation Fee: ¥650 (¥715 incl. tax) *Reservation comes with benefits *Up to four seats can be reserved per application.
Cafe Online Shop opens November 11 12:00 until December 12 at 23:59
Reservations & Official Site: https://sumikkogurashi-movie-cafe.jp
Official Twitter: https://twitter.com/cafe_sumikko
Online Shop: https://sumikkogurashi-movie-cafe.jp/online_store
Adorable Menu Items From Sapporo’s Rilakkuma & Sumikko Gurashi Festival Revealed
The cute characters from Rilakkuma and Sumikko Gurashi are coming together in a new event being held at Sapporo Factory in Hokkaido! The Rilakkuma & Sumikko Gurashi Festival is now underway, and we’ve some new details to share about the goodies fans can expect.
Guests attending the event will be greeted by their favorite characters at the entrance, and through the doors, tons of events will be underway! A collection of special goods and memorable photo spots will also leave fans of both series starstruck.
Rilakkuma & Sumikko Gurashi Gelato: ¥750 each / Sally’s Cupcake (Located on 2F)
Relaxing and Restful Rilakkuma Chocolate Baumkuchen (2 piece set) / Haus Von Frau Kurosawa (Located on 2F)
Rilakkuma & Sumikko Gurashi Festival Cup: ¥900 each
Enjoy a ton of delicious and adorable original sweets and drinks, served in original cups made for the event! All items are available for takeout.
For each eligible food or drink item purchased, a special magnet featuring a brand-new illustration will be gifted to guests at random.
Rilakkuma & Sumikko Gurashi Festival Sapporo
Running: September 17, 2021 – November 28, 2021 (Closed Thursdays)
Hours: Weekdays 13:00-17:00, Weekends and Holidays 10:00-17:00 (Final Admission at 16:30)
Address: Sapporo Factory Building 3, 3F
Official Site: https://stv.jp/event/rilakkuma-and-sumikko-fest/
‘Rilakkuma & Sumikko Gurashi Festival’ Photo Event Starting in Sapporo
The ‘Rilakkuma & Sumikko Gurashi Festival Commemorative Photo Event’ will be held between September 17 and November 28 2021 on the third floor of the Sapporo Factory San Jō-kan Building.
After enjoying yourself at the joint event, you can take some commemorative photos with Rilakkuma and the Sumikko’s, who will be wearing new costumes especially for this event!
October 9: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Korilakkuma and Tokage
October 31: 11:00/ 13:00/ 15:00/ 17:00 (Approx. 30 slots) (Each session lasts approx. 30 minutes)
Featured Characters: Chairokoguma and Neko
Weekday Limited Admission Freebies: ‘RilaSumi Festival’ Original Bookmark (Selected from 8 random designs: Rilakkuma & Kiirotori, Korilakkuma, Chairokoguma, Shirokuma, Penguin?, Tonkatsu & Ebifurai no Shippo, Neko, Tokage)
Don’t miss out on this limited time opportunity!
‘Rilakkuma & Sumikko Gurashi Festival’ Sapporo
Duration: September 17 ~ November 28, 2021
Closures: Every Thursday (excluding September 23)
Weekdays: 13:00 ~ 17:00(September 17 opening hours 10:00 ~ 17:00）
Weekends, Holidays: 10:00 ~ 17:00 ※Admissions close at 16:30
Location: Sapporo Factory San Jō-kan 3F
Address: 4-chome, Kita 2 Johigashi, Chuo Ward, Sapporo
Ticket/Event Information: https://www.ntv.co.jp/rilakkuma-and-sumikko-fest/
Official Twitter: https://twitter.com/rk_sumikko_fest (@rk_sumikko_fest)
Commemorative Photo Spot Location: Sapporo Factory Event Space
Lottery Appilcation Period: September 1 ~ September 26 at 23:59
Details & Application Info: http://www.stv.jp/event/rilakkuma-and-sumikko-fest/photo.html
Sumikko Gurashi Bubble Tea Released by XIE XIE PEARL
29.July.2021 | FOOD
Bubble tea shop XIE XIE PEARL is collaborating with San-X and their popular corner-dwelling characters Sumikko Gurashi with a line-up of drinks and merch until August 23.
Fruit is the theme of the collaboration which arrives in a line-up of colourful beverages served in limited-time cups. Each character’s drink is loaded with toppings.
Shirokuma’s Peach Milk | ¥756 (Tax Included)
Neko’s Jewel Berry Lemonade | ¥756 (Tax Included)
Tonkatsu’s Caramel Banana Milk | ¥756 (Tax Included)
Penguin’s Jewel Mint Lemonade | ¥756 (Tax Included)
Original collab goods
Large Stickers | 4 Designs | ¥330 (Tax Included)
Mini Tote Bag | ¥990(Tax Included)
Mirrors | 5 Designs | ¥550 (Tax Included)
Re-release of previous collab merch
Free novelty stickers and pouch
If you order one of the collab drinks you’ll receive a free sticker, and if you order all four drinks, you get an original Sumikko Gurashi pouch. All you need is your receipt to show at the register.
©︎2021 San-X Co., Ltd. All Rights Reserved.
XIE XIE PEARL x Sumikko Gurashi
Running: July 22, 2021 – August 23, 2021
Official Website: https://www.krg-inc.com
Rilakkuma & Sumikko Gurashi Festival Announced For Fall in Sapporo
Rilakkuma and Sumikko Gurashi are set to collaborate at a special festival centred entirely around the characters which will run at Sapporo Factory from September 17 to November 28.
Rilakkuma, Sumikko Gurashi, and you are invited to the festival which will be split into two areas: the Rilakkuma Pavilion and Sumikko Gurashi Pavilion where the characters will be present to greet guests. The event is taking on a magical theme which imagines the spirits of San-X, the company who created Rilakkuma and Sumikko Gurashi, casting a mysterious magic on the festival to bring happiness to all.
There’s plenty for fans of the characters to enjoy including fun photo spots, exclusive merchandise, and much more.
If you’re in Sapporo this autumn, don’t miss the Rilakkuma & Sumikko Gurashi Festival.
Rilakkuma & Sumikko Gurashi Festival
Running: September 17, 2021 – November 38, 2021
Venue: Sapporo Factory 3 (Floor 3F)
Address: 4 Chome-1-2 Kita 2 Johigashi, Chuo Ward, Sapporo, Hokkaido 060-0032, Japan
Opening Hours: [Weekdays] 13:00-17:00 (From 10:00 on September 17) / [Weekends] 10:00-17:00 (Last Entries 16:30)
Closed: Thursdays (Except September 23, 2021)
TEL: 011-272-9302 (10:00-17:00 except weekends and holidays)
Official Website: https://ntv.co.jp/rilakkuma-and-sumikko-fest/
Sumikko Gurashi Camping Themed Merchandise to be Released
A new collection of camping-themed Sumikko Gurashi merchandise is set to roll out at Sumikko Gurashi Shop, FamilyMart, and elsewhere in Japan from May 22. Online orders will also open on June 21 at 11:00am (JST). The items are available as part of a lottery draw – depending on which you pull, you will get a different prize.
A-Prize: Shirokuma Camp Plush Toy
B-Prize: Tonkatsu Camp Plush Toy
C-Prize: Neko Camp Plush Toy
D-Prize: Tokage Camp Plush Toy
E-Prize Large Leisure Rug
F-Prize: Crockery, Spoon, & Fork Set (6 Designs)
G-Prize: Cool Scarf Towel (4 Designs)
H-Prize: Camp Clear Bottle (5 Designs)
Last One Prize: Penguin Camp Plush Toy
Double Chance Campaign: Penguin Camp Plush Toy (50 Available)
*The prizes and packaging different from the Last One Prize
The popular characters from Sumikko Gurashi feature in a variety of cute camping-themed items. Prizes A-D are plush toys of Shirokuma, Tonkatsu, Neko, and Tokage. Each of the plush toys in the line-up also has their own unique item: Shirokuma has a scarf, Tonkatsu has sunglasses, Neko has a hairband, and Tokage has a hat. The plush toys are 28cm in size and plump. The E-Prize is a large 150cm leisure rug featuring an original art design. The front side is made from microfiber while the reserve side is water-resistant so it can be used both indoors and outdoors. It also comes with a handy zip bag for taking around. Prizes F-H are cutlery and plate sets as well as a scarf towel and clear bottle. The Last One Prize is a special plush toy of Penguin.
(C)2021 San-X Co., Ltd. All Rights Reserved.
Ichiban Kuji Sumikko Gurashi Camping Collection
Japanese Product Name: 一番くじ すみっコぐらし～のんびりすみっコキャンプ～
Release DateL June 21, 2021 @ 11:00am
Price: ¥650 Per Turn (Tax Included)
Shipping (Japan): ¥500 (Tax Included)
Sumikko Gurashi x Hokka Hokka Tei Palm Sized Plushie Campaign Launches
The Hokka Hokka Tei x Sumikko Gurashi campaign is returning again this year as part of a celebration to commemorate the 45th anniversary of Hokka Hokka’s first store opening in Soka, Saitama.
Every month, 100 lucky people who are members of the Hokka app have the chance to win a set of five palm-sized Sumikko Gurashi plushies for every Sumikko Gurashi bento they purchase at Hokka Hokka Tei stores in Japan. Each purchase comes with a QR code that can be scanned which will reveal whether they’ve won or not.
Hokka Hokka Tei x Sumikko Gurashi Campaign
Details (Japanese): https://www.hokkahokka-tei.jp/news/2021/20210422.pdf