BEAMS to Sponsor Music Festival, BE FEST, in July and August

11.April.2022 | FASHION / FES

BEAMS MUSIC FESTIVAL 2022 ‘BE FES!’ will be held at Zepp concert halls in Sapporo, Tokyo, Nagoya, Osaka, and Fukuoka from July 5 to August 10, 2022. 

 

The artist lineup and performance venues have been partially changed following the event’s postponement. The lineup will include a variety of unique artists that are all up-and-coming in the Japanese music scene, and the official T-shirts that were previously available for preorder are now available to order again at the BEAMS online store.

 

Areas around the venue will also offer events, and the BEAMS HAPPY TICKET will be available for guests to enjoy. The ticket is part of a collaboration with restaurants and shops in the area recommended by BEAMS staff. 

 

The festival will be livestreamed so that those unable to attend the venues in person will still be able to enjoy!


BEAMS is a company that loves music and wants to bring happiness to the people of the world with the power of music. Who are you most excited to see perform?

 

RELATED ENTRIES

  • Licaxxx Appears in KINGS with BEAMS SPORTS Concept Video

    17.January.2023 | FASHION

    Musical artist Licaxxx can be seen in KINGS with BEAMS SPORTS, a special concept movie made to promote the collaboration between BEAMS SPORTS and the Ryukyu Golden Kings, a B. League professional basketball team.   This project aims to expand the community surrounding both collaborators. BEAMS SPORTS creates opportunities for people to become more familiar with the positive energy generated by modern sports culture while the Ryukyu Golden Kings is known for celebrating the people and culture of Okinawa.   The concept video was planned and supervised by 92, a member of the artist collective GReeeeN. The star-studded cast includes Kabuki actor Matsuya Onoe and other basketball enthusiasts.   KINGS with BEAMS SPORTS
    <Comment from Planner and Supervising Director GReeeeN’s 92> “I want to share my home of Okinawa with both Japan and the world. The concept of this video is one of hope. I want the appeal of basketball to merge with tons of other cultures. I’m thrilled to be able to show my own take on historical backgrounds and culture in this new way!”   <Comment from Licaxxx> “There are so many musical artists who love basketball! But when compared to overseas fans, they’re much quieter and less open about it. I’m sure they blend in pretty well courtside. (Laugh) I hope everyone enjoys wearing these fashionable original items while cheering as hard as you can!”
  • Sweets Brand RURU MARY’S Collaborates with BEAMS COUTURE for Apparel Collection

    07.February.2022 | FASHION / FOOD

    BEAMS COUTURE, a BEAMS label focused on upcycling and handmade items, has teamed up with sweets brand RURU MARY’S for a special apparel collaboration collection.  

    Dress

    Knit Sweater

    Bag (Large)

    Bag (Small)

    Pouch

    Chocolate Sable

    The iconic floral illustrations used in RURU MARY’S packaging appear throughout the collection. The tote bag and pouch are made of insulating material, perfect for carrying chocolates! Each item also comes with a tag featuring a special rose sticker.
  • BEAMS Starts Campaign to Highlight the Charms of Aomori Prefecture

    09.January.2022 | FASHION / SPOT

    BEAMS Japan has collaborated with 13 businesses to develop nearly 100 unique products to highlight the wonders of Aomori Prefecture. Under the title ‘BEAMS EYE on AOMORI,’ these products are now available to purchase from the BEAMS Official Online Store. They will be available at the BEAMS Japan shop in Shinjuku starting January 19, 2022.    BEAMS EYE on AOMORI Products at a GlanceBEAMS Japan travelled to Aomori to search for inspiration and to learn more about the prefecture famous for its blue skies and apple orchards. The areas rich nature and traditions come to life in this new line of merchandise, so why not enjoy some of these products for yourself?
  • BEAMS EYE on OKAYAMA Event to be Held in Shinjuku and Taipei, Taiwan

    06.January.2022 | FASHION / SPOT

    BEAMS Japan will hold an event highlighting the wonders of Okayama Prefecture in both Shinjuku, Tokyo, and Taipei, Taiwan! The event will feature specialty products from 11 businesses in Okayama, and is now open in Shinjuku, with the Taipei event beginning in February 2022. Certain items are also available at the official BEAMS online shop.   Selected ProductsOkayama prefecture is known for its mild climate and nature. BEAMS Japan has developed 81 unique products, with some highlighting the denim creation in the region and others showcasing local crafts. As Okayama is closely associated with Momotaro, a figure out of Japanese folklore, peaches are very prominent in the region and can be seen in a number of these special products.    Selected products from the collection will be available at the Taipei location from February 24 until March 13, 2022. Although travel has been made incredibly difficult during the pandemic, this pop-up shop was made possible by Okayama prefecture and BEAMS Japan. 
  • BEAMS to Sell Limited-Time Goods Based on Post-Sauna Drink Mix Oropo

    18.September.2021 | FASHION / SPOT

    Ryusenji no Yu is a chain of bath facilities throughout Japan, offering saunas, bedrock baths, and artificial hot springs. Saunas are surprisingly popular throughout the country, and recently, a beverage called Oropo has been called the perfect drink to enjoy after sitting in the heat. A mixture of the vitamin drink Oronamin C and sports drink Pocari Sweat, it’s a perfect blend to refuel after all that sweating.      The Nagoya Moriyama location will begin selling Oropo-branded goods by BEAMS starting September 16!   Merchandise sold in the odd collaboration will include mugs featuring markings to help mix the perfect amount of Oronamin C and Pocari Sweat to make the ultimate Oropo. T-shirts with pop-up store character Oropo-kun are already the talk of social media. Those who purchase a certain amount of goods will be given a bonus sticker.    As expected, Oropo will be served during the campaign, along with Oropo Shaved Ice, created by the queen of shaved ice Asako Harada!  
  • BEAMS Announces Virtual Sento Bath Experience at Virtual Market 6

    02.August.2021 | ANIME&GAME / FASHION

    BEAMS is set to have its own booth at Virtual Market 6 (Vket6) which will be hosted by HIKKY from August 14-28. At the BEAMS booth, they will be showcasing must-visit sento bathhouses. Vket is one of the biggest virtual events in the world, and uses Web to VR technology so you don't need a VR headset, meaning people can access it simply by connecting via mobile, PC, or other smart device. This will be BEAMS' second attendance at the event, and shop staff will appear inside as avatars.

    Inside BEAMS 'Recommended Sento 2021' Booth at Vket 6

    Inside BEAMS 'Recommended Sento 2021' Booth at Vket 6

    Vket-chan wearing the free towel you get at the BEAMS booth

    BEAMS is taking their ongoing 'Recommended Sento 2021' project, which is running at Kotobukiyu in Ueno, Tokyo, until September, to the virtual realm in a collaboration with COW BRAND SOAP. As well as collaboration merch, players can use Vket-chan's 3D avatar and combine it with the free towel to bathe in the bath as her.   The virtual space is decorated with sento pictures illustrated by manga artist and calligrapher Mari Yamazaki. Users can also launch fireworks, and there are various Japanese summer-themed attractions.   The official Vket merchandise will be available on the Merch by Amazon service and can be shipped to Japan, the US, UK, France, Germany, Italy, and Spain.