Kadokawa to Present Sustainable ‘Bookstore of the Future’ at Niconico Chokaigi 2022

23.April.2022 | FASHION / SPOT

Kadokawa will be showing off something unique at Niconico Chokaigi 2022, an event coming to Makuhari Messe for two days, on April 29 and 30.


This year’s Kadokawa booth is titled the ‘Cho-Da Vinci Store by Kadokawa,’ and is dubbed as a ‘bookstore of the future.’ Based on a model of sustainability, the shop utilizes DX. 

VR Bookshelf Theater

*Rendition of Event


Bringing the ‘Bookshelf Theater’ and ‘Da Vinci Store’ found in Tokorozawa Sakura Town into the metaverse in VR, guests can enjoy AI-based book recommendations and full book searches on tablets. Each booth is a 1m x 1m space where visitors can actually purchase a book in a virtual space using VR goggles. Those enjoying this year’s event can also participate in certain demonstrations at home. The books purchased can be delivered in either paper or electronic formats (some restrictions apply).

The outer walls of the booth will feature 3D holograms with book motifs created by projection mapping, so visitors might want to snap some photos. Keep an eye out for the Live Bookshelf, a virtual bookshelf that will be projected on a massive screen outside of the booth. Books purchased by visitors will fill the shelves in real-time!


The publishing industry is currently dealing with the issue of mass production and mass consumption, and this project seeks to alleviate that problem. The company aims to create a sustainable publishing business while also making things more convenient for customers.


What do you think of the project?


  • Hatsune Miku and EGOIST Tickets Now On Sale For Niconico Chokaigi 2020

    03.April.2020 | MUSIC

    Niconico Chokaigi 2020 is set to run from April 12 to 19, and online tickets have now gone live for the opening acts: Hatsune Miku and EGOIST.

    Niconico Chokaigi is an annual festival held by Japan’s largest video streaming site “Niconico” which aims to recreate Niconico’s virtual world in real life. The event is a melting pot of Japan’s internet culture and the biggest internet festival in the country. It teams up with various media platforms and businesses to further promote Japan’s internet culture to the people.

    Hatsune Miku are set to perform as the opening acts on the first day of the festival, April 12, at 17:00 (JST) and 19:00 (JST) respectively.

  • Ippudo releases new ramen for Niconico Chokaigi 2019 super cultural event!

    19.April.2019 | FOOD

     Ramen shop Ippudo will make its first ever appearance at Niconico Chokaigi 2019 from Saturday 27th to Sunday 28th April. This event will take place at the Makuhari Messe International Exhibition Hall. To celebrate, Ippudo will release a brand new ramen!


    Niconico Chokaigi is Japan’s largest cultural festival where you can even participate online. Their slogan emphasises the appreciation of everything, whether it be the same or different. Ippudo‘s vision strongly resonates with this slogan, as they believe in an infinite number of possibilities and strive to keep pushing the boundaries. It was from this concept that their new ramen was born! Reform and tradition, skill and passion; Ippudo combined all these base factors to create their new ramen Cho ♡ Ippudo Ramen, which perfectly rounds off the end of the Heisei period.

    Cho ♡ Ippudo Ramen (name subject to change)  ¥800 (price with tax included), limited sales!

    Noodles dressed in tonkotsu sauce, curry spices and garlic oil contrasted with fruits such as pineapple and strawberries, and finished with a touch of vibrantly-coloured vegetables such as tomatoes and broccoli. As well as a range of ingredients, this bowl also includes a range of fun textures such as fruity granola and cheese for you to mix and enjoy. The ingredients harmonise with each other for a beautiful flavour. We recommend you add black pepper for a refreshing aroma or spice for a tingly kick!


    On each day of the event, only 300 visitors will be given a pucchin pudding for free! This is a topping for your ramen which will send you on a brand new flavourful adventure! If you mix it with your ramen, it will become milder. The bittersweet flavour of the caramel sauce leaves a touch of nostalgia, and the pudding looks cute too! Come down to the Ippudo booth on an event day to witness the debut of a VTuber! (Virtual YouTuber). There will also be a wide range of fun events taking place. More detailed event information will be released around 22nd April.


    Try out a whole new type of specially made ramen and explore the huge range of events at Niconico Chokaigi 2019!