In an effort to clean up areas around Japan, everyone’s favorite lazy bear is teaming up with the Social Sports Initiative’s SpoGOMI! Rilakkuma is currently on his own nationwide tour, traveling from the northernmost to the southernmost points in Japan over 18 months. Guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. 

SpoGOMI is an entirely new sport started in Japan, combining a traditional sport with trash pickup! It’s always more fun to turn a chore into a game, and participants compete to see who can pick up the most garbage. 

Merchandise at a Glance

Mug

Pin

Fan

Round Coin Purse

Merchandise (Exclusive to the Hokkaido Area)

T-Shirt

Canvas Tote Bag (S)

Hand Towel (M/L)

Along with the standard rules, a new version of the game inspired by Rilakkuma will be introduced, perfect for both children and adults to enjoy.

After helping to clean up, why not enjoy some delicious local food and sightseeing? Join Rilakkuma in his efforts to clean up Japan and connect local communities. 

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

The characters of Sumikko Gurashi are celebrating an incredible decade! A 10th-anniversary cafe will open in Tokyo on July 1 and in Osaka on July 22 for a limited time.

Sumikko Gurashi characters have become popular with children and adults alike. Anyone who enjoys cute goods has likely been aware of these little critters as they’ve continued to become a global phenomenon. In November 2021, the second Sumikko Gurashi film premiered to celebrate the franchise’s 10th anniversary, pulling in over a million viewers. 

Bonus for Guests Reserving a Spot in Advance / Purchase Bonus for Cafe Visitors

Menu at a Glance

10th Anniversary Celebration♪ Hamburger Plate

French Fry Bowl

Chilly☆Sumikko Shaved Ice

Sumikko Bouquet Parfait

Sumikko Milk Drink

Tapioca Orange Soda

Hot Cafe Latte

Takeout Menu

Sumi-cone Ice Cream (Limited Time Only)

Drink in Original Bottle

Original Goods

The cafe menu includes three unique items inspired by the popular characters Shirokuma, Penguin?, Tonkatsu, Neko, or Tokage. These treats range from parfait and ice cream to bowls of french fries and fluffy pancakes. Snap some photos of your favorite dishes for social media while you’re there, and pick up some exclusive 10th-anniversary merchandise!

© 2022 San-X Co., Ltd. All Rights Reserved.

Everyone’s favorite lazy bear Rilakkuma is bringing fans a new merchandise collection! These items show the character and friends in an amusement park filled with sweets, and these goods will be on sale at retail stores nationwide and online in early July.

Everyone would love to visit an amusement park filled with desserts, and these items are sure to add some retro pop flare to your daily life.

Product Lineup at a Glance

Memo Pad: ¥385 (Tax Included)

Memo Pad with Clipboard: ¥660 (Tax Included)

These cute memo pads are available in four designs, and fans can also grab a special set including a colorful clipboard.

Camera Shoulder Strap: ¥2,750 (Tax Included)

Give your camera some extra pizazz with this cute camera strap! Each comes with a decorated synthetic leather pad made to reduce neck and shoulder strain.

Ferris Wheel Cushion: ¥3,850 (Tax Included)

This cushion also includes pockets for small stuffed animals!

These new items were made in conjunction with the Netflix series Rilakkuma’s Theme Park Adventure, scheduled to stream on Netflix worldwide starting August 25, 2022.

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is turning 20, and to commemorate the big event, Sanrio is holding a special tour that is traveling around Japan. From September 8 until October 31, events will pop up in four prefectures in the Tohoku region–Aomori, Akita, Miyagi, and Iwate. Starting in July, the event will be visiting Hokkaido.

Tohoku Area Exclusive Art♪

The tour will travel from the northernmost to the southernmost points in Japan over 18 months, and guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. Fans will also be able to participate in SDGs (Sustainable Development Goals) such as beach cleanups and support for local food banks and social programs.

Come take part in this celebration while also giving back to local areas around Japan!

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

You’ve heard of character-themed stamps, but what about character-themed branding irons? Hankos, an online hanko stamp shop, is now offering branding irons inspired by Sumikko Gurashi characters for use on food, small items, and more!

The Sumikko Gurashi Branding Iron Collection was created for fans asking for stamps that could be used on sweets and bread. By using heat, you can decorate anything with images of your favorite characters! Children and adults alike will love these useful items.

Shirokuma, Penguin?, Tonkatsu, Neko, and Tokage are the animals that appear in the new collection, along with five more cute creatures–Ebifurai no Shippo, Tapioca, Zassou, Yama, and Ajifurai no Shippo. 

Application Examples

Care Instructions

The branding stamp itself is 2.5 x 2.5 cm and made of brass. Enjoy stamping things like pancakes, bread, dorayaki, sponge cakes, omelets, and other foods, along with fabric, leather, and wood products! Anything can become a piece of Sumikko Gurashi merchandise with this handy-dandy item.

Ⓒ2022 San-X Co., Ltd. All Rights Reserved.

Everyone’s favorite lazy bear Rilakkuma is turning 20! To commemorate this big event, Sanrio is holding a special tour that will travel around Japan. From July 13 until August 31, events will pop up in three cities in Hokkaido–Sapporo, Obihiro, and Hakodate.

Merchandise

Rilakkuma & Todok Collaboration Cotton Gloves

The environmentally-friendly event will offer locally designed products made from recycled materials. A special Hokkaido Ocean Cleanup will also be held with a group in Sapporo, and those participating in the event will receive a limited edition pair of cotton gloves.

Prior to the start of the event, the official Twitter account of the Rilakkuma tour (@rk_ensembletour) is running a limited-time campaign until May 29. 10 lucky people will win a magnet sticker not available for sale! To enter, just follow the account and retweet the tagged Tweet.

The Yamaguchi Center for Arts and Media will house a new work by DJ Licaxxx, the fifth installment of the ‘sound tectonics installation.’ The new work, Reason and Emotion ‘22, will be on display in the museum’s courtyard. 

Licaxxx is a popular DJ and beatmaker who has been active in many unique fields over the past few years. The artist has created music for commercials and other advertisements while also contributing works to museums and art spaces.

The new sound installation features trackmaker Dan Kubo and electronic musician Kazuki Muraoka as collaborators. The goal of this ongoing project is to critically examine the act of viewing art in general, including music, and to generate music in real-time based on the current environment. The installation is impacted by weather, temperature, and the number of people viewing the work. The courtyard venue faces the main foyer and features a large glass atrium. 

Come enjoy a new listening experience like no other before the installation disappears in November.

The ‘Sumikko Gurashi ~Let’s Go to the Magic Island!~ event is being held on the VARK application until September 30, 2022! By passing through a magical door in the Metaverse by using VARK, users can teleport to the world of Sumikko Gurashi and friends. 

Interior of Paid Area

Your Usual Sumikko

Sumikko Tea House

Stage

Camp

The VARK app can be downloaded for free on iOS and Android devices. Even those without a VR headset can enjoy this event! Admission to specific areas may require a fee, but the main island can be experienced for free. 

Come and meet Sumikko and friends, no matter where you are!

Popular Rilakkuma and Sumikko Gurashi characters will be taking over Tokorozawa Sakura Town in Saitama from April 16 until May 22 during the Rilakkuma & Sumikko Gurashi Festival! Guests will be greeted by the characters themselves, and will be able to participate in tons of fun activities, photo spots, and more!

The festival will have a full lineup of exclusive merchandise only available at Tokorozawa Sakura Town, from cute and useful items like clear folders to fans to use during the summer heat.

A limited collaboration menu with Kadokawa Shokudou will also be available during the event. The ‘Rilakkuma & Sumikko Gurashi Festival Picnic Plate’ is full of fun finger foods that are easy for both adults and children to eat and includes a special lunch mat. Guests can also participate in a commemorative photo session with the characters dressed in new costumes!

©2022 San-X Co., Ltd. All Rights Reserved.

The brand Buttons & Cufflinks has released an accessory collection with the popular San-X character Rilakkuma! The items are now available at 26 Cotomono Marche stores nationwide and online. 

The collection features the lazy bear Rilakkuma, the mischievous Korilakkuma, and the hard-working Kiiroitori. Fans can snag earrings of Rilakkuma with pancakes, Korilakkuma with strawberries, Kiiroitori with a four-leaf clover, and Chairoikoguma with honey.

Rilakkuma brooches are also available for adults who still like to be playful. In 2022, why not snazz up your wardrobe with everyone’s favorite relaxing bear and friends?

The Chiyoda City Tourism Association ambassador Rilakkuma is making an appearance at RESTAURANT 1899 OCHANOMIZU and Restaurant f for a limited time. Along with some scrumptious menu items shaped like everyone’s favorite lazy bear, the Tourism Association will be selling some limited edition Rilakkuma goods while supplies last starting March 18!

RESTAURANT 1899 OCHANOMIZU 

March 14 – May 31, 2022

Rilakkuma Curry: ¥1,500 (Tax Included) *Limited to 20 per day at Cafe and Diner

Rilakkuma lazes about on a comfy egg cushion while surrounded by a Japanese curry roux. The Rilakkuma-colored rice cooked with roasted green tea matches the flavor profile perfectly!

Korilakkuma Partait: ¥1,700 (Tax Included) *Limited to 15 per day at Cafe

This parfait combines Korilakkuma’s favorite strawberries and Japanese tea. Strawberry jelly and whipped cream are delicately mixed with green tea jelly and cake and milk pudding. 

Rilakkuma & Friends Latte: ¥900 each (Tax Included) *Available at Cafe and Diner

The Rilakkuma Latte features hojicha mixed with honey, while the Korilakkuma Latte is a black tea latte with strawberry sauce. The Kiiroitori Latte is made with sencha mixed with yuzu and ginger. 

Restaurant f

March 15 – June 30, 2022

Rilakkuma Collaboration Curry by Chef Nankyoku ¥1,500 (Tax Included) *Limited Quantity Available

The chef behind this creation was previously on an expedition to Antarctica! This special ‘f-curry’ is a rich curry with more than 10 spice varieties, plenty of onion, and some secret ingredients. Each order comes with salad, soup, and an original coaster (while supplies last). 

F’s Cookies – Blooming Sakura Rilakkuma: ¥700 (Tax Included) *Limited Quantity Available

Each Rilakkuma cookie has been decorated with a cherry blossom petal as a spring bonus.

Rilakkuma’s Chiyoda Ambassador Memorial Ramune Candy (10 pieces): ¥650 (Tax Included) *Limited Quantities Available

The chef put his heart and soul into making each of these iced ramune candies decorated with the faces of these beloved San-X characters. 

Chiyoda City Tourism Association Tourism Ambassador Original Merchandise

Plush Keychain: ¥1,800 (Tax Included) *Only 1,000 Available

This stuffed Rilakkuma is wearing the tourism ambassador’s official hanten.

Chiyoda Sakura Netsuke: ¥800 (Tax Included) *Only 1,000 Available

This netsuke was created from a cherry tree from the moat of Edo Castle. A portion of the proceeds will be donated to the cherry tree restoration fund!

Internet-based hanko shop Hankoz has added nine new Sumikko Gurashi designs to its collection! These stamps are used as official signatures in Japan, so why not liven yours up with one of these cute characters?

All 29 Designs

All 3 Fonts

The Sumikko Gurashi collection includes 29 unique designs to choose from. Popular characters like Shirokuma, Penguin?,Tonkatsu, Neko, Tokage, Ebifurai no Shippo, Tabi, Yama, Mogura, Fukurou, Kinoko, and Furoshiki are available to decorate your name stamp! In addition to first names and surnames, customers can also add old-fashioned characters, pen names, or messages like ‘OK’ or ‘Thank you!’

The Sumikko Gurashi Hanko Collection comes in two types: a self-inking type perfect for signing for packages, and a wood-carved type that can be registered with most financial institutions in Japan. Each stamp comes with a case that is also decorated with these popular characters!

Ⓒ2022 San-X Co., Ltd. All Rights Reserved.