The Keio Plaza Hotel in Tokyo is celebrating Rilakkuma’s birthday in the sweetest way! The Strawberry Collection with Rilakkuma sweets buffet will be available from January 7 until March 31, 2023 at All-Day Dining Jurin on the hotel’s second floor. 

The most popular strawberry buffet will be back and better than ever in 2023. Sweets featuring Rilakkuma and his friends will be on full display, including strawberry tarts, tiramisu, and other strawberry-filled sweets. The lazy bear’s favorite pudding and pancakes will also be available along with soothing hot tea for the cold winter months. This will mark the first time that Rilakkuma’s sweets buffet will appear at a hotel.

Small tartlets featuring Korilakkuma and Kiiroitori will be too cute to eat, and Chairoikoguma will appear on cookie sandwiches.

The dessert plate will include gorgeous fondant chocolate with images of Rilakkuma and each of his friends to set the mood for the opening of the event.

The location itself will also be decked out in sweet decorations, with guests being welcomed at the door. Taking pictures is encouraged, so make a reservation today if you’re looking to impress on Instagram!

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From October 22, 2022 until January 15, 2023, the Sumikko Gurashi Studio Park Hide-and-Seek event is happening at Toei Kyoto Studio Park. During the event, guests are tasked with exploring the venue for hidden Sumikko characters. After finding them, they must write down the keywords on a special sheet in order to win a prize. Limited edition collaboration goods and special menu items are now available depicting the characters in traditional kimonos!

1. Limited Edition Goods with Exclusive Kyoto-Inspired Art

Along with original plushies, fans can pick up plenty of Kyoto-inspired goodies!

Acrylic Keychain: ¥800 (Tax Included)

Acrylic Magnet: ¥400 each (Tax Included)

Tea: ¥540 each (Tax Included)

Konpeito: ¥680 each (Tax Included)

Printed Cookies: ¥650 each (Tax Included)

2. Collaboration Menu

Fans will find plenty of cute food, desserts, and drinks inspired by Sumikko and Minikko characters when they’re ready to take a break from playing hide-and-seek. 

Desserts & Drinks

3. Collaboration Train Service for a Limited Time

Kyoto’s Randen streetcar connects Shijo-Omiya in the center of Kyoto with the sightseeing spots of Arashiyama and Kitanohakubaicho. During the event period, the train will be decorated with Sumikko Gurashi characters, and riders can even grab a special ticket and exclusive ticket case. 

Randen 1-day Ticket (6 varieties): Adults ¥880 / Children ¥440

For more details about the event, head to the official website.

Bandai’s Candy Division will open preorders for a new collection of Christmas cakes inspired by popular characters at the end of September! The five new cakes, part of the company’s Charadeco line, include Kamen Rider Geats, Precure, Sumikko Gurashi, BT21, and Avataro Sentai Donbrothers. All cakes come with original Christmas exclusive toys and bonuses, so you won’t want to miss out!

Charadeco Christmas Cake – Kamen Rider Geats / Precure Delicious Party / Avataro Sentai Donbrothers / BT21 / Sumikko Gurashi

These beautifully decorated cakes are perfect for celebrating this festive season, and each is packaged in a character-designed cake box and wrapped with a special film. 

*The Sumikko Gurashi cake does not include film. 

Customers can link separately sold toys with the special toy included with these cakes to hear exclusive character voices!

Why not grab one of these fun cakes to enjoy with your family this Christmas?

©2022 石森プロ・テレビ朝日・ADK EM・東映

©ABC-A・東映アニメーション

©テレビ朝日・東映AG・東映

©BT21

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Maholova Minds Miura, a hot spring resort on the Miura Peninsula in Kanagawa Prefecture, celebrated its 30th anniversary in June 2022. Royal Salon Yamato, a popular spot for coffee and parties since its opening, was transformed into the Rita Cafe this summer.

On September 23, Rita Cafe will begin selling its own original cream soda!

Rilakkuma’s Miura Ocean Cream Soda / Korilakkuma’s Watermelon Cream Soda

Rilakkuma Room (Bedroom/Living Room)

To celebrate the special Rilakkuma room and Korilakkuma room, guests can enjoy two new drinks: Rilakkuma’s Miura Ocean Cream Soda and Korilakkuma’s Watermelon Cream Soda. The rooms aren’t too easy to book, but even if you can’t, at least you can see plenty of adorable pictures on social media!

From November 12, 2022, until April 2, 2023, visitors to Lake Sagami Pleasure Forest in Kanagawa Prefecture will be able to enjoy an incredible light-up event featuring Sumikko Gurashi characters! The outdoor resort is only an hour from Tokyo and won’t disappoint.

A World First! Illuminated Sumikko Gurashi Area

Visitors can enjoy riding the 250-meter-long Rainbow Lift for an aerial walk above the millions of lights. The adorable Sumikko Gurashi characters will be waiting for guests in a special themed area.

Goods Featuring Original Illustrations Available–with a Collab Menu!

The event will also offer goods decorated with newly-drawn art inspired by the Lake Sagami lights, with Sumikko and her friends enjoying the show. Along with merchandise, guests will also be invited to sample collaboration food and drinks at the park’s restaurant Wild Dining. Each dish will also come with a bonus!

Come enjoy these incredible lights along with everyone’s favorite Sumikko characters! With 6 million lights on display, this is one of the largest in the Kanto area. More details will be coming soon, so keep an eye out!

Sumikko Gurashi and Tokyo Skytree are teaming up to celebrate a huge milestone! Both are celebrating their 10th anniversary, and guests can come to enjoy a special event from August 10 until November 9, 2022.

Photo Spot

Visitors can take some memorable photos and videos at a number of photo spots featuring original artwork by Yuri Yokomizo, the creator of Sumikko Gurashi. It also seems like the characters are hiding around Tokyo Skytree, so guests should keep their eyes open…

Special Screening at SKYTREE ROUND THEATER (R)

At night, the SKYTREE ROUND THEATER will broadcast an event-exclusive video. This will include a fireworks display similar to the Sumidagawa Fireworks Festival which was canceled this year. Enjoy it against the Tokyo backdrop! Messages sent to the Sumikko Gurashi Twitter account will also be screened.

Lighting

Standard Sumikko Gurashi Version

Spooky Night Park at Tokyo Skytree Version

Tokyo Skytree will be lit up in special colors to honor the adorable characters of Sumikko Gurashi. There will be two variations: a standard version and the Spooky Night Park version. Don’t miss the special illumination at the end showing the characters in a big pile!

Exclusive Goods

Collaboration Cafe Menu

At the store located on the Tembo Deck, limited edition goods will be on sale. Visitors can also enjoy some collaboration menu items while taking in the stunning view. 

Come enjoy the best view of Tokyo along with your favorite Sumikko Gurashi characters!

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©TOKYO-SKYTREE

From August 6 until August 28, the handmade donut shop Floresta will be offering donuts inspired by characters from Sumikko Gurashi! These adorable treats will be available at Floresta locations and online.

For the first half of the event period, fans will be able to get two adorable donut and donut hole pairings featuring Neko & Zassou and Shirokuma & Furoshiki. During the second half, donut holes shaped like Tonkatsu and Ebifurai no Shippo will be on sale.

Part 1: August 6 – August 16
Donut & Donut Hole (2 varieties) / Neko & Zassou, Shirokuma & Furoshiki

Part 2: August 17 – August 28
Donut Holes (1 variety) / Tonkatsu & Ebifurai no Shippo

Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Each donut is made by hand by a skilled donut maker. 

Will you be grabbing these for yourself, or as a gift for a friend?

Netflix will begin streaming the stop-motion series Rilakkuma’s Theme Park Adventure on August 25, 2022. 

The series is a continuation of the 2019 series Rilakkuma and Kaoru, which became incredibly popular around the world. The heartwarming story of the cuddly, lazy bear, the office worker Kaoru, and friends Korilakkuma and Kiiroitori, struck a chord with audiences. The new series will depict a day in the lives of Kaoru and Rilakkuma as they go have fun at an amusement park. Not everything will go according to plan, and the characters get caught up in a number of hilarious hijinks. 

The trailer and key visual for the series have been revealed, highlighting Rilakkuma, who is always completely relaxed no matter what kind of trouble he’s in. The theme song for the series will be Inside Your Pocket by Quruli. Additional cast members include Takayuki Hamada as Hayate and Reina Ueda as a mysterious new character.

The trailer shows the craziness that will be happening during the series, including an epic car chase. Both adults and children are sure to fall in love with this series.

Trailer

Rilakkuma has the power to make anyone feel warm and fuzzy, so be sure to tune in. It will do your soul some good.

In an effort to clean up areas around Japan, everyone’s favorite lazy bear is teaming up with the Social Sports Initiative’s SpoGOMI! Rilakkuma is currently on his own nationwide tour, traveling from the northernmost to the southernmost points in Japan over 18 months. Guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. 

SpoGOMI is an entirely new sport started in Japan, combining a traditional sport with trash pickup! It’s always more fun to turn a chore into a game, and participants compete to see who can pick up the most garbage. 

Merchandise at a Glance

Mug

Pin

Fan

Round Coin Purse

Merchandise (Exclusive to the Hokkaido Area)

T-Shirt

Canvas Tote Bag (S)

Hand Towel (M/L)

Along with the standard rules, a new version of the game inspired by Rilakkuma will be introduced, perfect for both children and adults to enjoy.

After helping to clean up, why not enjoy some delicious local food and sightseeing? Join Rilakkuma in his efforts to clean up Japan and connect local communities. 

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The characters of Sumikko Gurashi are celebrating an incredible decade! A 10th-anniversary cafe will open in Tokyo on July 1 and in Osaka on July 22 for a limited time.

Sumikko Gurashi characters have become popular with children and adults alike. Anyone who enjoys cute goods has likely been aware of these little critters as they’ve continued to become a global phenomenon. In November 2021, the second Sumikko Gurashi film premiered to celebrate the franchise’s 10th anniversary, pulling in over a million viewers. 

Bonus for Guests Reserving a Spot in Advance / Purchase Bonus for Cafe Visitors

Menu at a Glance

10th Anniversary Celebration♪ Hamburger Plate

French Fry Bowl

Chilly☆Sumikko Shaved Ice

Sumikko Bouquet Parfait

Sumikko Milk Drink

Tapioca Orange Soda

Hot Cafe Latte

Takeout Menu

Sumi-cone Ice Cream (Limited Time Only)

Drink in Original Bottle

Original Goods

The cafe menu includes three unique items inspired by the popular characters Shirokuma, Penguin?, Tonkatsu, Neko, or Tokage. These treats range from parfait and ice cream to bowls of french fries and fluffy pancakes. Snap some photos of your favorite dishes for social media while you’re there, and pick up some exclusive 10th-anniversary merchandise!

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Everyone’s favorite lazy bear Rilakkuma is bringing fans a new merchandise collection! These items show the character and friends in an amusement park filled with sweets, and these goods will be on sale at retail stores nationwide and online in early July.

Everyone would love to visit an amusement park filled with desserts, and these items are sure to add some retro pop flare to your daily life.

Product Lineup at a Glance

Memo Pad: ¥385 (Tax Included)

Memo Pad with Clipboard: ¥660 (Tax Included)

These cute memo pads are available in four designs, and fans can also grab a special set including a colorful clipboard.

Camera Shoulder Strap: ¥2,750 (Tax Included)

Give your camera some extra pizazz with this cute camera strap! Each comes with a decorated synthetic leather pad made to reduce neck and shoulder strain.

Ferris Wheel Cushion: ¥3,850 (Tax Included)

This cushion also includes pockets for small stuffed animals!

These new items were made in conjunction with the Netflix series Rilakkuma’s Theme Park Adventure, scheduled to stream on Netflix worldwide starting August 25, 2022.

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is turning 20, and to commemorate the big event, Sanrio is holding a special tour that is traveling around Japan. From September 8 until October 31, events will pop up in four prefectures in the Tohoku region–Aomori, Akita, Miyagi, and Iwate. Starting in July, the event will be visiting Hokkaido.

Tohoku Area Exclusive Art♪

The tour will travel from the northernmost to the southernmost points in Japan over 18 months, and guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. Fans will also be able to participate in SDGs (Sustainable Development Goals) such as beach cleanups and support for local food banks and social programs.

Come take part in this celebration while also giving back to local areas around Japan!

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