The Keio Plaza Hotel in Tokyo is celebrating Rilakkuma’s birthday in the sweetest way! The Strawberry Collection with Rilakkuma sweets buffet will be available from January 7 until March 31, 2023 at All-Day Dining Jurin on the hotel’s second floor. 

The most popular strawberry buffet will be back and better than ever in 2023. Sweets featuring Rilakkuma and his friends will be on full display, including strawberry tarts, tiramisu, and other strawberry-filled sweets. The lazy bear’s favorite pudding and pancakes will also be available along with soothing hot tea for the cold winter months. This will mark the first time that Rilakkuma’s sweets buffet will appear at a hotel.

Small tartlets featuring Korilakkuma and Kiiroitori will be too cute to eat, and Chairoikoguma will appear on cookie sandwiches.

The dessert plate will include gorgeous fondant chocolate with images of Rilakkuma and each of his friends to set the mood for the opening of the event.

The location itself will also be decked out in sweet decorations, with guests being welcomed at the door. Taking pictures is encouraged, so make a reservation today if you’re looking to impress on Instagram!

 ©2022 San-X Co., Ltd. All Rights Reserved.　

Maholova Minds Miura, a hot spring resort on the Miura Peninsula in Kanagawa Prefecture, celebrated its 30th anniversary in June 2022. Royal Salon Yamato, a popular spot for coffee and parties since its opening, was transformed into the Rita Cafe this summer.

On September 23, Rita Cafe will begin selling its own original cream soda!

Rilakkuma’s Miura Ocean Cream Soda / Korilakkuma’s Watermelon Cream Soda

Rilakkuma Room (Bedroom/Living Room)

To celebrate the special Rilakkuma room and Korilakkuma room, guests can enjoy two new drinks: Rilakkuma’s Miura Ocean Cream Soda and Korilakkuma’s Watermelon Cream Soda. The rooms aren’t too easy to book, but even if you can’t, at least you can see plenty of adorable pictures on social media!

Netflix will begin streaming the stop-motion series Rilakkuma’s Theme Park Adventure on August 25, 2022. 

The series is a continuation of the 2019 series Rilakkuma and Kaoru, which became incredibly popular around the world. The heartwarming story of the cuddly, lazy bear, the office worker Kaoru, and friends Korilakkuma and Kiiroitori, struck a chord with audiences. The new series will depict a day in the lives of Kaoru and Rilakkuma as they go have fun at an amusement park. Not everything will go according to plan, and the characters get caught up in a number of hilarious hijinks. 

The trailer and key visual for the series have been revealed, highlighting Rilakkuma, who is always completely relaxed no matter what kind of trouble he’s in. The theme song for the series will be Inside Your Pocket by Quruli. Additional cast members include Takayuki Hamada as Hayate and Reina Ueda as a mysterious new character.

The trailer shows the craziness that will be happening during the series, including an epic car chase. Both adults and children are sure to fall in love with this series.

Trailer

Rilakkuma has the power to make anyone feel warm and fuzzy, so be sure to tune in. It will do your soul some good.

In an effort to clean up areas around Japan, everyone’s favorite lazy bear is teaming up with the Social Sports Initiative’s SpoGOMI! Rilakkuma is currently on his own nationwide tour, traveling from the northernmost to the southernmost points in Japan over 18 months. Guests visiting each event will be able to find unique prefecture-based environmentally-friendly merchandise. 

SpoGOMI is an entirely new sport started in Japan, combining a traditional sport with trash pickup! It’s always more fun to turn a chore into a game, and participants compete to see who can pick up the most garbage. 

Merchandise at a Glance

Mug

Pin

Fan

Round Coin Purse

Merchandise (Exclusive to the Hokkaido Area)

T-Shirt

Canvas Tote Bag (S)

Hand Towel (M/L)

Along with the standard rules, a new version of the game inspired by Rilakkuma will be introduced, perfect for both children and adults to enjoy.

After helping to clean up, why not enjoy some delicious local food and sightseeing? Join Rilakkuma in his efforts to clean up Japan and connect local communities. 

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is bringing fans a new merchandise collection! These items show the character and friends in an amusement park filled with sweets, and these goods will be on sale at retail stores nationwide and online in early July.

Everyone would love to visit an amusement park filled with desserts, and these items are sure to add some retro pop flare to your daily life.

Product Lineup at a Glance

Memo Pad: ¥385 (Tax Included)

Memo Pad with Clipboard: ¥660 (Tax Included)

These cute memo pads are available in four designs, and fans can also grab a special set including a colorful clipboard.

Camera Shoulder Strap: ¥2,750 (Tax Included)

Give your camera some extra pizazz with this cute camera strap! Each comes with a decorated synthetic leather pad made to reduce neck and shoulder strain.

Ferris Wheel Cushion: ¥3,850 (Tax Included)

This cushion also includes pockets for small stuffed animals!

These new items were made in conjunction with the Netflix series Rilakkuma’s Theme Park Adventure, scheduled to stream on Netflix worldwide starting August 25, 2022.

©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.

Everyone’s favorite lazy bear Rilakkuma is turning 20! To commemorate this big event, Sanrio is holding a special tour that will travel around Japan. From July 13 until August 31, events will pop up in three cities in Hokkaido–Sapporo, Obihiro, and Hakodate.

Merchandise

Rilakkuma & Todok Collaboration Cotton Gloves

The environmentally-friendly event will offer locally designed products made from recycled materials. A special Hokkaido Ocean Cleanup will also be held with a group in Sapporo, and those participating in the event will receive a limited edition pair of cotton gloves.

Prior to the start of the event, the official Twitter account of the Rilakkuma tour (@rk_ensembletour) is running a limited-time campaign until May 29. 10 lucky people will win a magnet sticker not available for sale! To enter, just follow the account and retweet the tagged Tweet.

The Daimaru location in Shimonoseki, Yamaguchi Prefecture, will soon begin selling limited edition Rilakkuma and Sumikko Gurashi goods! About 1,400 rare goods previously only available at 10 locations around Japan will be available in Shimonoseki from May 25 until May 30. Inspired by locales around the country, these adorable items will inspire you to travel when you can!

Limited Edition Sumikko Gurashi Goods

Ise Shop Exclusive

Dangling Stuffed Animal

Dangling Stuffed Animal

Jisho-ji Shop Exclusive

Dangling Stuffed Animal

Kyoto Kiyomizu-Zaka Shop Exclusive

Dangling Stuffed Animal

Shrine and Temple Stamp Book

Castella Manju

Dazaifu Shop Exclusive

Dangling Stuffed Animal

Rilakkuma’s Teahouse & Rilakkuma’s Bath Exclusive Goods

Arashiyama Shop Exclusive

Honey Castella Manju

Miyajima Shop Exclusive

Stuffed Animal

Roasted Mochi Pieces, Soy Sauce Flavor (with Can)

Kurokawa Shop Exclusive

Japanese Pattern Towels

Dogomachi Shop Exclusive

Stuffed Animals

Kusatsu Shop Exclusive

Stuffed Animal

With over 700 Sumikko Gurashi goods available, each symbolizing a specific locale with a cherry blossom theme, it won’t be easy to choose which items you’ll want to take home. Photo spots will also be set up at the venue, so come snap some pics for social media! Also, look forward to the Summer Bread and Sweets Festival 2022 in the adjacent venue!

Popular Rilakkuma and Sumikko Gurashi characters will be taking over Tokorozawa Sakura Town in Saitama from April 16 until May 22 during the Rilakkuma & Sumikko Gurashi Festival! Guests will be greeted by the characters themselves, and will be able to participate in tons of fun activities, photo spots, and more!

The festival will have a full lineup of exclusive merchandise only available at Tokorozawa Sakura Town, from cute and useful items like clear folders to fans to use during the summer heat.

A limited collaboration menu with Kadokawa Shokudou will also be available during the event. The ‘Rilakkuma & Sumikko Gurashi Festival Picnic Plate’ is full of fun finger foods that are easy for both adults and children to eat and includes a special lunch mat. Guests can also participate in a commemorative photo session with the characters dressed in new costumes!

©2022 San-X Co., Ltd. All Rights Reserved.

The brand Buttons & Cufflinks has released an accessory collection with the popular San-X character Rilakkuma! The items are now available at 26 Cotomono Marche stores nationwide and online. 

The collection features the lazy bear Rilakkuma, the mischievous Korilakkuma, and the hard-working Kiiroitori. Fans can snag earrings of Rilakkuma with pancakes, Korilakkuma with strawberries, Kiiroitori with a four-leaf clover, and Chairoikoguma with honey.

Rilakkuma brooches are also available for adults who still like to be playful. In 2022, why not snazz up your wardrobe with everyone’s favorite relaxing bear and friends?

The Chiyoda City Tourism Association ambassador Rilakkuma is making an appearance at RESTAURANT 1899 OCHANOMIZU and Restaurant f for a limited time. Along with some scrumptious menu items shaped like everyone’s favorite lazy bear, the Tourism Association will be selling some limited edition Rilakkuma goods while supplies last starting March 18!

RESTAURANT 1899 OCHANOMIZU 

March 14 – May 31, 2022

Rilakkuma Curry: ¥1,500 (Tax Included) *Limited to 20 per day at Cafe and Diner

Rilakkuma lazes about on a comfy egg cushion while surrounded by a Japanese curry roux. The Rilakkuma-colored rice cooked with roasted green tea matches the flavor profile perfectly!

Korilakkuma Partait: ¥1,700 (Tax Included) *Limited to 15 per day at Cafe

This parfait combines Korilakkuma’s favorite strawberries and Japanese tea. Strawberry jelly and whipped cream are delicately mixed with green tea jelly and cake and milk pudding. 

Rilakkuma & Friends Latte: ¥900 each (Tax Included) *Available at Cafe and Diner

The Rilakkuma Latte features hojicha mixed with honey, while the Korilakkuma Latte is a black tea latte with strawberry sauce. The Kiiroitori Latte is made with sencha mixed with yuzu and ginger. 

Restaurant f

March 15 – June 30, 2022

Rilakkuma Collaboration Curry by Chef Nankyoku ¥1,500 (Tax Included) *Limited Quantity Available

The chef behind this creation was previously on an expedition to Antarctica! This special ‘f-curry’ is a rich curry with more than 10 spice varieties, plenty of onion, and some secret ingredients. Each order comes with salad, soup, and an original coaster (while supplies last). 

F’s Cookies – Blooming Sakura Rilakkuma: ¥700 (Tax Included) *Limited Quantity Available

Each Rilakkuma cookie has been decorated with a cherry blossom petal as a spring bonus.

Rilakkuma’s Chiyoda Ambassador Memorial Ramune Candy (10 pieces): ¥650 (Tax Included) *Limited Quantities Available

The chef put his heart and soul into making each of these iced ramune candies decorated with the faces of these beloved San-X characters. 

Chiyoda City Tourism Association Tourism Ambassador Original Merchandise

Plush Keychain: ¥1,800 (Tax Included) *Only 1,000 Available

This stuffed Rilakkuma is wearing the tourism ambassador’s official hanten.

Chiyoda Sakura Netsuke: ¥800 (Tax Included) *Only 1,000 Available

This netsuke was created from a cherry tree from the moat of Edo Castle. A portion of the proceeds will be donated to the cherry tree restoration fund!

@Loppi and Special Loppi (HMV&BOOKS Online) is now offering a collection of Rilakkuma-inspired goods! These include items perfect for home interiors like kitchen products, jewelry stands, tissue boxes, and much more. Many of these items will only be on sale through Loppi, such as an exclusive plush toy decorated with the Lawson logo.

Merchandise at a Glance

Funny Lunch Plush: ¥4,180 (Tax Included)

This collaborative Lawson and Rilakkuma plush comes with a cup perfect for holding desktop accessories!

Rilakkuma Volkswagen Bus Tissue Box: ¥5,280 (Tax Included)

This stylish tissue holder comes with a cup that will transform it into a pen holder or other container for small items.

Kiiroitori LED Acrylic Jewelry Stand: ¥4,180 (Tax Included)

This functional and stylish illuminated acrylic stand is perfect for storing earrings, either in the provided holes or at the base.

Preorders for these products are now open exclusively at @Loppi and Special Loppi (HMV&BOOKS Online) inside Lawson stores nationwide. For a full list of goods available, check out the detailed information page!

＠2022 San-X Co., Ltd. All Rights Reserved.

*Please note that design specifications may differ from the products pictured above.

ABC Cooking Studio locations nationwide will be offering 1-day Rilakkuma-inspired lessons throughout the entire month of March. Who wouldn’t like to learn how to make such adorable food?

Rilakkuma, known for his love of delicious food, and ABC Cooking Studio, an open school where anyone can learn cooking and baking skills, are teaming up for this tasty workshop. Participants will learn how to make ‘Rilakkuma’s Prawns and Tomato Cream’ with seasoned rice, the quick and easy ‘Herb Chicken Cutlet and Salad,’ and the ‘Strawberry Berry Mousse’ using Korilakkuma’s favorite food. There will also be a lineup of Rilakkuma souvenirs!

 ©2022 SAN-X CO., LTD. ALL RIGHTS RESERVED.