120 bakeries will take part in this year’s annual “Setagaya Pan Matsuri” bread festival in Mishuku
“Setagaya Pan Matsuri 2017” will be held across two days on Sunday October 8th and Monday October 9th.
“Setagaya Pan Matsuri” is a local event held in Mishugu that celebrates Setagaya’s bread culture. The festival stands as Japan’s biggest bread event and has been held since 2011, growing bigger each year.
The event takes the form of a market and will be held at Ikejiri Elementary School in Setagaya Park. This year’s festival will see almost 120 shops coming together from bakeries to pastry shops selling breads and drinks. participating where you can get your hands on different breads and pastries as well as drinks to go with them.
There will also be workshops and talks held at IID Setagayamonozukuri School, which was formerly an elementary school, where up to 1,200 can participate to eat and learn about bread. You can also look forward to joining in with the stamp rally where you can collect a series of stamps around MISHUKU R.420, as well as a bread museum you can visit in Setagaya Gayagaya-kan where there will be displays of local breads that you can also buy. Setagaya Pan Matsuri will have the whole area of Mishuku transform into its true form – a bread town – to greet bread lovers.
“Setagaya Pan Matsuri 2017” Market
The market at Setagaya Pan Matsuri boasts bakeries ranging from Setagaya’s most delicious to the most popular, as well as hidden ones and those that serve both pastries and drinks. It’s an exciting and bustling market that will satisfy your hungry autumn time tummy.
“Setagaya Pan University” – eat and learn at a pastry lecture
The whole of IID Setagayamonozukuri School will temporarily turn into the “Setagaya Pan University” where you can enjoy and learn about bread under the guidance of the Japan Pan Coordinator Association (JPCA). There will be various lecture, including one where you can eat and compare 8 different breads from 7 different countries around the world, as well as workshops. 1,200 can take part in this exciting program which will take place across the 2-day festival.
“Fukuro Bread Museum” – buy it all!
The theme of this year’s festival is “Bread and the World.” Eating pastries from around the world is good too, but it’s important to not forget all of the different local packaged breads around Japan that have continued to be loved for generations.
The “Fukuro Bread Museum” brings together 10 different packaged pastries from all around Japan recommended by pastry specialist Hinoyou-san. All 10 of the pastries on display can also be purchased there and then.
The annually popular “Mishuku Sanshoku Pan” will be sold again this year!
“Mishuku Sanshoku Pan” will also be sold at each stall this year, where participating shops create a limited edition special bread related to the number “3” – such as colours, flavours, shape (triangle) etc. They never fail to sell out each year. There will also be a contest held to pick the best one.
*Participating stalls will be announced at a later date.
Limited sale official merchandise and artist collaboration merchandise
As well as character goods for 2017, this will include merchandise created in collaboration with artists and creators who love bread as well as those who have a connection with Setagaya.
Participating Artists: Tsuyoshi Nigamushi, Sakura Fantasma, Keiko Akatsuka (names in no particular order).
“Stamp Rally” – Begins on Saturday September 23rd!
A stamp rally will be held at participating shops in the MISHUKU R.420 area ahead of the festival where your job is to go around obtaining stamps. Simply collect your rally sheet to be stamped at any participating store and head around Mishuku to rack up points. If you collection enough stamps you can get a limited edition “Setagaya Pan Matsuri 2017” picnic sheet.
mūya: Tokyo’s New Cafe Opening by ‘Bread, Espresso &’ Serving Fluffy Mū Bread
25.March.2020 | FOOD
Bread, Espresso & is a cafe chain with 17 branches in Japan, including Omotesando. The company is set to open an entirely new cafeーspecialising in Bread, Espresso &’s popular mū breadーcalled mūya on April 17, 2020 in Asakusa Mizumachi.
Bread, Espresso &: https://www.moshimoshi-nippon.jp/254815
Mizumachi is a new shopping centre also opening on April 17, 2020. It’s near Solamachi in Tokyo Skytree Town, and sits betwixt Kaminarimon and Tokyo Skytree.
Mū is an original bread recipe baked up by Bread, Espresso & that’s made with lots of butter, giving it a rich taste. The word means “soft” in French. When you break a piece off the fluffy loaf, that rich buttery smell fills your nose.
inside the cafe
The mū loaf is a cube shape, and the interior of the shop has cube designs all over it.
Customers sit at tables with chairs that stack up like cubes – a unique and original design.
Mū is the main dish at mūya, which can be served as it is, as a sandwich, as French toast, or even in a parfait.
When you’re passing through Asakusa, be sure to pop into mūya to try the famous mū bread of Bread, Espresso &.
Address: 1-2-12 Mukojima, Sumida City, Tokyo 131-0033
Opening Hours: 8:00-20:00
No Fixed Holidays
Cat-Shaped Bread Shop Neko Neko Shokupan Re-Releases Neko Neko Packs Due to High Demand
23.March.2020 | FOOD
Due to high demand from customersーselling out their previous limited stock in February in this yearーNeko Neko Shokupan re-released its popular “Neko Neko Packs” once more on March 20, again with limited stock.
What’s inside the Neko Neko Pack?
Neko Neko Pack A & B – ¥1,000 Each (Before Tax) / Available: From March 20, 2020 while supplies last
Neko Neko Pack is available in two versions, A and B. Both contain one piece of cat-shaped bread, jam, and an original folder.
The texture of the jams differ between both versions: ‘A’ is smooth sweet bean paste while ‘B’ is mashed sweet bean paste. The specific bread that is included in the pack is not sold separatelyーyou need to buy yourself a full Neko Neko Pack.
Quality flavour guaranteed at Neko Neko Shokupan
The shop’s “shokupan,” a style of bread loaf, is made with 100% milk, giving it rich and milky flavour and moist, chewy flavour. No water is used for baking this bread, only milk, which is sourced from Hokkaido. It also contains honey, fresh cream, and butter to give it a sweet, melt-in-the-mouth taste.
Their cute arrangements of the bread are super popular
Kids and adults alike can enjoy eating at Neko Neko Shokupan with the many variations the bread can be served in, like face decorations with a chocolate pen. You can see lots of different original arrangements on Japanese social media like Instagram.
Neko Neko Shokupan’s kawaii, high-quality bread is a must-try, so be sure to visit your closest branch when visiting Japan.
Neko Neko Pack
Release Date: March 20, 2020 (while supplies last)
Available: Most Neko Neko Shokupan branches in Japan
Official Website: https://nekoshoku.jp/
Dine in Luxury With Truffle Toast at Patisserie SATSUKI in Hotel New Otani Osaka
22.March.2020 | FOOD
If you’re looking to indulge yourself during your trip to Japan, and happen to be staying in Osaka, then Hotel New Otani Osaka’s pastry shop Patisserie SATSUKI has you covered with their new “Spring Truffle Toast” which is made with Bianchetto truffles. Only 5 servings are served per dayーand 10 on weekends and public holidays.
The arrival of Japan’s unprecedented bread boom
In recent years, Japan as a country has seen a boom in the baking and serving of bread. NOGAMI, a bread shop in Osaka, is credited with lighting the fire of the “shokupan” boom, a type of fluffy bread in Japan. This has resulted in many more shops opening selling shokupan. In spring 2017, Hotel New Otani Osaka decided it wanted the people of Kansai to buzz about high quality shokupan too, so it developed its French-inspired “Spring Truffle Toast.” Since releasing, the bread has continued to sell out, and if you don’t place an order for one you won’t be able to get your hands on it. Their tasty truffle toast has returned again this year.
Premium toast with loaded truffle
Spring Truffle Toast With Bianchetto Truffles – ¥1,500 Per Loaf (Before Tax)
The ambrosial Spring Truffle Toast lacks nothing when it comes to taste, texture, and smell. The ingredients used to make ordinary bread like eggs, milk, and butter aren’t used for the shop’s Spring Truffle Toast. Instead, strong flour, yeast, water, and finely chopped spring truffles are used. To bring out even more flavour, truffle butter, pure olive oil, and shortening is used.
The same goes for the crustーeggs and milk aren’t used like in ordinary bread. And to prevent the bread from drying out, more time and labour is put into kneading the dough. A lava pot is used to bake the dough. By using far infrared to heat it, it makes the finished bread nice and chewy.
The shop’s head chef wanted to ensure that the bread’s fragrant smell is preserved when you take the lid off, and so the entire loaf is lathered in truffle oil, which also gives it a moist taste.
The bread can be toasted and enjoyed on its own, and you’re guaranteed great flavour and smell, but you can take it to the next level by topping it with a fried egg or scrambled egg to create an extraordinary and filling meal.
These truffles can only be harvested in spring
Truffles are a delicacy in kitchens around the world. The types used for the Spring Truffle Toast are Bianchetto. They are a very popular traditional truffle of Italy and can only be harvested from mid-March to April. As a result, they are extremely rare in Japan, making the toast that much more special.
Spring Truffle Toast With Bianchetto Truffles
Location: Patisserie SATSUKI – Hotel New Otani Osaka Floor 1F)
Available: Until Mid-April 2020
Opening Hours: 10:00-20:00
Price: ¥1,500 (Before Tax)
Sales: Limited to 5 servings per day (10 on weekends and public holidays)
Reservations: 06-6949-3298 (Patisserie SATSUKI)
Dragon Quest Slime Bread Releasing at Lawson Store 100 in Japan
Convenience store Lawson Store 100 is teaming up with Nintendo in promotion of the upcoming video game Dragon Quest XI S: Echoes of an Elusive Age – Definitive Edition, an enhanced port of Dragon Quest XI: Echoes of an Elusive Age for the Nintendo Switch™ that’s set for release on September 27, 2019, by releasing three new breads inspired by the Slime monster from the game at branches around Japan on September 25.
Slime Bread Slime Flavour (Sweet Lime) – ¥108 (Tax Included)
Coming in the classic light blue colour is this “slime flavoured” Slime (which is actually sweet lime flavoured!) It’s filled with refreshing sweet lime jelly.
Behemoth Slime Mango Flavour – ¥108 (Tax Included)
The Behemoth Slime is orange coloured and has a tropical mango aroma. It’s filled with a rich sweet and sour mango cream with fresh pieces of mango in it.
Metal Slime Black Sesame Flavour – ¥108 (Tax Included)
Made to look like metal, this Slime is black sesame flavoured, and is packed with rich black sesame bean paste.
The developer of these products, who is also a huge fan of Dragon Quest, commented the following: “I created these Slime breads because I wanted to people to feel like they were going on an adventure in the world of Dragon Quest. The Slimes are something that can only be found in that world. I took great care to make it as realistic as possible so it would feel like you had your very own Slime. I referenced the game during the planning of this product so that it both looked fun and tasted delicious.”
Elaborating on this final point, they continue: “For example, the [sweet lime] Slime Bread contains lemon [sic] flavoured jelly which is based on the Slime jelly from the game, and when you defeat (or in this case ‘eat’) the slime you are awarded with a treasure! You obtain Slime jelly, and that’s the fun aspect of this product.”
When you go to buy one of these Slime breads and the cashier scans it, the till will play the “Level Up” sound from the game. The stores will also have other references to the game in the form of posters and other hidden features, so make it your quest to find them all.
© 2017, 2019 ARMOR PROJECT/BIRD STUDIO/SQUARE ENIX All Rights Reserved.
Slime Bread / Behemoth Slime Bread / Metal Slime Bread
Release Date: September 25, 2019
Available: Lawson Store 100 branches across Japan
Lawson Store 100 Official Website (Japanese): http://store100.lawson.co.jp/
This Week’s Breakfast: French Toast at Bread, Espresso & in Omotesando
One thing I do at least once a week without fail is treat myself out to some delicious food or dessert. It’s very important time well spent in order to live a happy life.
It’s really easy to get to: it’s just a 5-minute walk from the A2 exit of Omotesando Station. Mornings are quiet in Omotesando, you don’t see many people walking around, so it feels like a completely different place compared to its busy streets during the day.
When you enter the cafe, the smell of freshly-baked bread is the first thing to hit your senses. I sat down on one of the comfy sofa-seats and ordered myself the French toast breakfast set.
There’s plenty of space between tables, so it’s an environment that’s easy to kick back and relax in.
Inside and outside the cafe are cute signs with that day’s recommended menu items written on them. Next time I visit I think I’ll try one of the lunchtime desserts. That’s what I daydreamed about while waiting for my French toast to arrive.
French Toast Set w/Drink – ¥800
The French toast has a subtly sweet scent. It’s made with one of the cafe’s popular foods: the butter-loaded bread known as “Muu.”
The toast’s crusts were nice and crunchy while the middle part was fluffy. The soft bread just melts in your mouth when taking a bite, and your taste buds are treated to the sweet flavour of the egg.
The toast is delicious as it is, and you can totally leave it at that and enjoy your morning breakfast. But if you want to take it to the next level then you can drizzle the accompanying honey over the toast, giving the sweetness an even richer flavour.
I’m usually not good with the characteristic sweet taste that honey has, or the bitterness layered into the overall flavour, but this honey was on the milder side so I really enjoyed it.
After my food, I enjoyed the cappuccino the barista beautifully made for me which comes as part of the set.
My 1-hour morning was spent even more relaxed than usual here. It’s much different from lunchtime which is a much busier and hurried time, so I could sink in my chair and really enjoy my drink too.
Waking up early and enjoying a relaxing breakfast. That’s all I did, but it helped ease my busy mind and soul. I’m a simple person, and I think I’ll be able to face my week and work hard at it after this.
Futsu Furu Fig Sandwich – ¥420
Futsu Uni Fruits – ¥400
I wanted to share the happiness between friends and family on this fine day where I got to eat a delicious breakfast. These sandwiches are packed full of fruits―seasonal fruits which are best enjoyed right now. If you’re wondering what other sandwiches they sell then be sure to visit.
Writer: Sayuri Mizuno (MOSHI MOSHI NIPPON)
Translator: Joshua Kitosi-Isanga
Bread, Espresso &
Address: 3-4-9 Jingumae, Shibuya, Tokyo
Business Hours: 8:00-20:00
No Fixed Holidays
Miffy Sakura Kitchen Opens Second Shop with Bakery in Yufuin
Miffy Sakura Kitchen, Arashiyama, Kyoto will open a forest-themed shop with an adjoined bakery in Yufuin, Oita on October 31, 2019.
As you enter the new shop, you will be immersed in its happy, warm and comforting atmosphere. Miffy Sakura Kitchen is popular for its Japanese-style kitchenware and miscellaneous goods which cannot be found anywhere else in Japan. The shop will also have an adjoining bakery area called Miffy Mori no Bakery, where customers order their favourite treats to take out. This includes the popular anpan bun, which is a bun containing sweet red bean paste. There will also be character-themed baked goods, soft serve ice cream, drinks and much more.
You can order your delicious baked goods to go so you can explore the beautiful area of Yufuin, or you can choose to eat inside the bakery’s beautiful and photogenic eating area.
Miffy’s good pal Boris will also be making an appearance at the brand new shop. His design will decorate some of the Miffy Sakura Kitchen-limited kitchenware and even some of the baked goods in the bakery.
Yufuin Miffy Mori no Kitchen/ Miffy Mori no Bakery
Address: 1503-8 Kawakami, Yufuin-cho, Yufu-shi, Oita
Opening Hours: 9:30 ー17:30 (subject to change)
Open all year round/
Grand opening: October 10, 2019
Miffy Sakura Kitchen Official Website: http://www.miffy-sakurakitchen.jp
Popular Tokyo Café Bakery BREAD, ESPRESSO & to Open in Fukuoka
Bakery café BREAD, ESPRESSO & has made quite a reputation in Omotesando, Tokyo for its stylish interior and delicious coffee and bread. The bakery café is now opening a new branch in Fukuoka called BREAD, ESPRESSO & HAKATA & on September 25th, 2019.
To commemorate 10 years in business, BREAD, ESPRESSO & will be opening their first ever branch in Hakata, Kyushu. The café bakery will be nestled between Hakata Station and CANAL CITY HAKATA. Whether you are a busy commuter looking for a heartwarming cup of coffee or a traveling tourist, the location is ideal for anyone looking for a quick rest stop.
The new café bakery is approximately 165 m² in size, making it the largest branch. The shop is decorated with a pure white base theme and has the perfect comfortable environment to enjoy a coffee.
Mu: ￥330 (after tax)
French Toast: ￥750 (after tax)
BREAD, ESPRESSO &’s popular Mu and French Toast will be on the menu along with Hakata-limited goods. If you are searching for some delicious bread in Hakata, please make your way to BREAD, ESPRESSO &.
BREAD, ESPRESSO & HAKATA & (パンとエスプレッソと博多と)
Address: 101, 2-8-12, Hakata Ekimae, Hakata Ward, Fukuoka
Opening Hours: 8:00 ー 20:00
No regular holidays.
Try Some Irresistibly Fluffy Flavoured Bread Made With the Finest Ingredients
22.June.2019 | FOOD
Delicious Bakery Ippondo has opened up shop at 118 locations across Japan. To celebrate summer, Ippondo is currently selling different varieties of “Shokupan”. Shokupan is a fluffy rectangular block of bread that the Japanese just cannot get enough of. This year, Ippondo has released two flavours of Shokupan, namely Hoji tea and Hokkaido Milk. They are also bringing back their Salt Shokupan and Ice Cream Shokupan that are usually released as summer-limited items and are a popular pick every time.
Hoji tea Shokupan: ￥340 (after tax)
In Uji, Kyoto, Japan-sourced wheat and specially selected tea leaves and stems are infrared-roasted and then used to make the Hoji tea for this bread. The bead is baked to perfection, leaving a mix of sweetness and faint bitterness as well as a beautiful aroma that will fill your mouth. It contains no caffeine, so even small children can enjoy this bread without any need for concern.
Hokkaido Milk Shokupan: ￥320 (after tax)
Ippondo will release their Hokkaido Milk Shokupan at the same time. This bread is made with 100% Hokkaido milk and no water. This is then combined with Hokkaido condensed milk for a deliciously mild, milky flavour and soft texture. This bread comes in a small size so that you can easily finish it off.
Salt Shokupan: ￥390 (after tax)
The Salt Shokupan is made using wheat sourced from within Japan and generous amount of luxurious calpis butter. This high-quality bread has a mild flavour and a crispy and light texture. You can enjoy it as it is, or toast it to really bring out the flavour of the salt.
Ice Cream Shokupan: ￥390 (after tax)
The Ice Cream Shokupan is made using generous amounts of pure and fresh calpis whipping cream, which does not harden even when cooled and melts in your mouth. To make a delicious sandwich, you could use ham or cheese, vegetables, and other cold ingredients for the perfect flavour combination.
In Japan, everyone looks forward to a slice of their favourite fluffy Shokupan to start off the day. This bakery is committed to making delicious bread that is both safe and made from high quality ingredients that are prepared with lots of care.
You just have to take a bite of Ippondo’s freshly-made and delicious Shokupan!
Ippondo Official Website: http://shokupan-ippondo.jp/
The Premium Bread of Ginza Nishikawa Arrives in Japan’s Tohoku Region
11.June.2019 | FOOD
Ginza Nishikawa is a popular bread shop that opened its doors in Ginza last autumn. The store has announced that on June 27, it will open its 10th branch in Hirosaki, Aomori―the first to open in the Tohoku region.
The shop sells one product: a high-quality premium loaf whose water content Ginza Nishikawa are very particular about. The bread’s chewy and slightly sweet taste is best enjoyed as it is―and on the first day. If left after the first day, you can enjoy a completely different tasting experience. This is because the water content decreases after day one. If toasted from the second day onward, the bread has a deliciously particular aroma which you don’t get when the bread is soft.
This bread goes extremely well with Japanese ingredients and condiments, such as kinpira gobo (braised burdock root), nasu miso, narazuke pickles, pollock roe, shuto (pickled bonito entrails mixed with honey, mirin and sake), and so on.
Ginza Nishikawa also recommends eating the bread with alcohol, such as a light and slightly sour red or rosé, or a strong white. It also goes well with sparkling wine, especially brands from Japan. With cocktails, they recommend drinking fruity ones like peach, loquat, or yuzu. Bread is normally seen as a breakfast food, but this bread is also one to be enjoyed in the evening too.
Ginza Nishikawa’s bread is handcrafted into delicious loafs that anyone can enjoy at anytime by their skilled bakers. The staff check the temperature of the weather and level of humidity to carefully calculate the rate of water absorption and fermentation time to ensure high quality results every time. And to make sure that the flavour and texture of the bread is exactly the same at every branch, the company created their own evaluation system.
The water in the bread is made with an alkaline ionizer which is what makes it so unique, giving it a smooth texture like silk.
The stores also sell four different cloths that wrap around a single loaf (¥1,296 tax included).
Be sure to stop by Ginza Nishikawa if you’re passing through Aomori Prefecture.
Ginza Nishikashi (Hirosaki Branch)
Grand Opening: June 27, 2019
Address: 1-2-9 Miyakawa, Hirosaki, Aomori Prefecture
Opening Hours: 11:00-18:00
*Reservations can be made from June 17, 2019 at 12:00 (JST) onward
Official Website: https://ginza-nishikawa.co.jp/
Start your morning with one of Tokyo Station’s 200+ delicious breads and pastries!
01.April.2019 | FOOD
Tokyo Station City is a bread battleground where over 200 types of breads and pastries are sold. In this article we show you the top bread rankings at Gransta, ecute Tokyo and ecute Keiyo Street that serve up the perfect breakfast to start your day.
1st Place – Curry Bread: ¥220 (Tax Included) @ BURDIGALA EXPRESS
Taking the No.1 spot in Gransta is BURDIGALA EXPRESS’s curry bread cooked with spicy fillings.
*Tax-inclusive price to increase to ¥226 on April 1, 2019.
2nd Place – Croissant: ¥220 (Tax Included) @ BURDIGALA EXPRESS
A light and crunchy croissant wrapped delicately in rich butter.
*Tax-inclusive price to increase to ¥226 on April 1, 2019.
3rd Place – Pain au Chocolat: ¥240 (Tax Included) @ BURDIGALA EXPRESS)
Known as a “chocolatine” in southern France, this puff pastry-like delight is full of delicious chocolate.
*Tax-inclusive price to increase to ¥248 on April 1, 2019.
4th Place – Croissant B.C.: ¥292 (Tax Included) @ Daisy Tokyo
An almond cake wrapped in a croissant pastry and topped with cookie dough and almonds.
5th Place – Onion Curry Bread: ¥324 (Tax Included) @ Boulangerie Asano
This tasty curry bread is made with rich onions. The outside is crunchy without being greasy.
1st Place – Tokyo Brick Bread: ¥287 (Tax Included) @ Tokyo Anpan Mame-Ichizu
Made to look like the red bricks of Tokyo Station this bread is filled with adzuki beans and a specially made cream before being stamped with the station’s name.
2nd Place – Denmark Sausage Roll: ¥291 (Tax Included) @ Andersen
A soft rolled pierced with a Denmark sausage and topped with cheese perfect for lunch or just a quick bite to eat.
3rd Place – Tokyo Red Bean Paste Pancake: ¥480 (Tax Included) @ Tokyo Anpan Mame-Ichizu
A ‘pancake sandwich’ smothered in butter and packed with large-grained red beans from Tokachi District, Hokkaido.
4th Place – Tochiotome Strawberry Cream Anpan: ¥280 (Tax Included) @ Tokyo Anpan Mame-Ichizu
The strawberry cream is made with Tochiotome strawberries which have a full-bodied flavour. This is mixed with coarse sweet red bean paste to create something both delicious and cute-looking.
5th Place – Milk France: ¥172 (Tax Included) @ Andersen
This bread has a light and piquant texture to it and is filled with cream that has a milky flavour. The delicious taste of the cream with the bread gives it a distinct flavour.
ecute Keiyo Street
1st Place – Beef Stew: ¥292 (Tax Included) @ Boulangerie La Terre
An interesting mix that combines a chewy doughnut and slow cooked beef stew.
2nd Place – Happiness Calling Cream Bread: ¥195 (Tax Included) @ Boulangerie La Terre
The Jersey cattle milk used to make the custard cream filling is rich in flavour but light in texture. Everything is wrapped in a fluffy dough with a cute smiling face on it.
Chickpea Curry: ¥216 (Tax Included) @ Boulangerie La Terre
A curry doughnut stuffed with chickpeas. The slow cooked roux complements and bring out the flavours of the beef and vegetables even more.
Start your morning off with a hearty breakfast at Tokyo Station!
Tokyo Station City Official Website: http://www.tokyostationcity.com/
Follow on from last year’s picks, Pansta (‘Bread Star’), Japan’s biggest community site for bread lovers across the country, has announced its list for this year’s Bread of the Year. This year’s winners includes a long line-up of 7 different breads.
＜Baguette Category: Gold Prize＞
Pick: Baguette Rabbit / Baguette Rabbit (Nagoya, Aichi Prefecture)
Nagoya’s popular pastry shop Baguette Rabbit opened a branch in Tokyo in February this year to positive reception. Their iconic baguette, named after the shop itself, is made from wholewheat flour farmed in Mie Prefecture. It has a crispy texture and boasts a rich and deep flavour. When eating, it comes apart lightly and softly in the mouth. The sweetness from the wheat and its overall delectable flavour has captured the attention of bread lovers across Japan.
＜Bread Category: Gold Prize＞
Pick: Toshi’s Shokupan / Toshi (Nikko, Tochigi Prefecture)
Toshi is located in Tochigi Prefecture surrounded by the lush natural environment of Nikko. Each and every ingredient that is utilised in making this bread is carefully considered, from the high quality wheat flour farmed in Hokkaido and natural water and sugar beet found in Nagano Prefecture to the salt from Okinawa. Their shokupan is delicate and fluffy from the inside all the way to the crust. If you decide to toast it you’ll be greeted with a sweet taste and a delicious smell from the wheat.
＜Croissant Category: Gold Prize＞
Pick: Croissant / Pain des Philosophes (Shinjuku, Tokyo)
It’s almost been a year since pastry master 榎本哲 opened Pain des Philosophes in Kagurazaka. Each and every layer of his croissants is remarkably thin and rolled together with the utmost delicacy before being cooked to a glossy and beautiful colour. Spread between the layers is velvety AOP verified butter that gives the croissant flavour and richness.
＜Bagel Category: Gold Prize＞
Pick: Bagels / OZO BAGEL (Chuo, Tokyo)
OZO’s selection of firm bagels take the gold prize in the bagel category with their New York-style brown colour. The choices include plain, sesame, poppy seed, onion, and more – including the ‘Everything Bagel’ which, as the name suggests, is topped with everything. One of these bagels is as heavy as a loaf of bread.
＜Sandwich Category: Gold Prize＞
Pick: Fresh Cream Sandwich / KAWA (Arita District, Wakayama)
This rich sandwich from KAWA is coffee flavoured which is complemented by a sweetness from the fresh cream and strawberry jam inside. This has been a locally loved bread in Wakayama for many years.
＜Curry Bread Category: Gold Prize＞
Pick: 4 Flavour Curry Breads / Temma Curry (Meguro, Tokyo)
Crafted by the cooks at curry house Temma Curry, this curry bread boasts four flavours packed with richness and a variety of spices. Each flavour has its own quality which will has you wanting a second and third. Each bread is fried fresh, and the outside is nice and crunchy, offering the perfect texture to enjoy with the full-bodied curry.
＜Bread Roll Category: Gold Prize＞
Pick: Bread Rolls / Morioka Coppe (Ichikawa, Chiba Prefecture)
Morioka Coppe is credited with leading the bread roll boom in Japan. One of their classic menu items is an original creation filled with ‘Morioka jaja-men noodles.’ It takes a large, soft and fluffy bread roll and stuffs it with noodles laced with a sweet, spicy and rich sauce. One bite and you’ll want to order another.
Pansta lists the bests breads from all over Japan, so if you’re a lover of bread then be sure to use it as reference and find your new favourite.
Koukyuu Shoku Pan, or “high quality bread” is something that’s being picked up by various news and media outlets in Japan these days and something a lot of people in the country will have heard of.
Nogami is a shop in Osaka that is said to have first come up with this kind of bread, and now they’re taking it to Tokyo. The new branch officially opened in the capital’s district of Azabu-Jūban on November 15, 2018.
1 Loaf: ¥432 / 2 Loaves: ¥864 (Tax Included)
The first branch of Nogami first opened in Osaka in 2013 in an effort to deliver excitement to the people of Japan through bread. When it hit the market word spread with people praising it for its melt-in-the-mouth dough, its pleasantly soft texture and elasticity, and its delicious, sweet taste all meant to be enjoyed untoasted. A mere 5 years have passed since the shop first opened and now it boasts over 100 branches across Japan where they sell around 50,000 products in a single day.
Over 100 customers rolled up to the new branch in Azabu-Jūban on its first day proving its popularity. At no point was the shop not busy from the time it opened at 11am – and everything sold out before closing hours!
No eggs are used when making the bread. It is made from 100% high quality wheat flour from Canada. Each and every loaf is carefully made individually by the shop’s pastry experts. Because Nogami was the first to create this bread it means they’ve been able to perfect it over a long period of time.
This “raw” bread as they call it has a taste and texture you can’t get anywhere else. Try it yourself at the first ever shop in Tokyo.
Nogami – Azabu-Jūban Branch
Address: Azabu KF Bldg. 1F, 1-9-7 Azabu-Jūban, Minato Ward, Tokyo
Opening Hours: 11:00-18:00
*There is a limited stock of this product at this branch each day.
Main Branch – Osaka Uehommachi
Address: 2-2 Uenomiyachō, Tennōji Ward, Osaka, Osaka Prefecture
Opening Hours: 11:00-18:00
Closed: Mondays (except on national holidays)
*There is a limited stock of this product at this branch each day.
Nogami Official Website: http://nogaminopan.com/