adidas Originals Flagship Store Tokyo will participate in VOGUE FASHION’S NIGHT OUT 2017!

08.September.2017 | FASHION / SPOT

adidas Originals Flagship Store Tokyo will participate in “VOGUE FASHION’S NIGHT OUT 2017” which will be held on the 9th of September, 2017 (Sat.).


On the day that the event will be held, special art works focusing on “EQT” which is a popular collection, tentatively called “the best of Adidas,” born in 1991.


Also, “#EQT LIVE PHOTO with Tammy Volpe” will be held as a special event. A participatory photo session with a young, up and coming photographer who was born in 1990 (the same year when EQT was born) will be held too. She is working actively in the Tokyo area in the fashion industry and ad industry such as “VOGUE GIRL JAPAN” and “i-D.”


Moreover, portraits of the visitors will be shoot by Tammy Volpe in the special space located in front of adidas Originals Flagship Store Tokyo. The portraits can be printed out on the printer installed inside the store with the logo of “EQT” and can be taken home as a souvenier.


Let’s enjoy the night of Aoyama, Omotesando and Harajuku where lots of fashionistas gather and “EQT” which was created under the theme of the “90’s,” the origin years of the sneaker culture!


・Date:September 9th, 2017 (Sat.) 17:00 to 21:00 (plan)

Venue: adidas Originals Flagship Store Tokyo (Jingumae Torus, 5-17-4, Jingumae, Shibuyaku, Tokyo)


Tammy Volpe Instagram :



  • Adidas Pays Homage To Dance Culture in collaboration With atmos pink & JENNY KAORI

    28.July.2021 | FASHION

    Adidas Japan is releasing new sportswear collection in collaboration with Japanese sneaker select shop atmos pink and Japanese illustrator JENNY KAORI. The collection pays homage to dance culture.


    The collection will be available at adidas retail shops, Adidas app and the adidas online shop from August 7 and at the atmos stores from July 31.


    To celebrate the launch of collection, exclusive items will be distributed as purchase benefits at atmos pink shops and atmos online shop from July 31. JENNY KAORI’s art exhibition will be held at atmos pink Flagship Harajuku from July 31 and atmos pink Shinsaibashi from August 21. 


    W atmos pink x Jenny Kaori Collection


    Windbreaker jacket ¥9,898 (Tax Included)

    Windbreaker jacket ¥9,898 (Tax Included)

    Detachable Trousers ¥9,339 (Tax Included)


    Detachable Trousers ¥9,339 (Tax Included)


    Utility Vest ¥8,239 (Tax Included)


    Utility Vest ¥8,239 (Tax Included)

    Mini T-shirt ¥5,489 (Tax Included)

    Mini T-shirt ¥5,489 (Tax Included)



    Hoodie ¥8,239 (Tax Included)


    スウェットプルオーバーフーディー8,239円  (税込)

    Sweatshirts ¥8,239 (Tax Included)


    Sweatshirts ¥8,239 (Tax Included)


    Sakosh ¥4,059 each (Tax Included)

    Reversible Jacket ¥4,059 (Tax Included) 


    This collaboration was born out of a desire to bring surprise and newness to the women of today, who are full of potential. Inspired by the sport of dance, the collection draws on Adidas’ heritage of sport, style and culture to create a collection dedicated to the next generation of women, from the field to the street, who are living in the present and will be the future.

    The graphics used in this collection are based on the image of the “empowered woman”. Each print has a message to empower women in the world and Jenny’s iconic graphic, which is used throughout the product, glows in the dark.


    Don’t miss out on these playful and empowering fashion items. 



    ©2021 adidas Japan K.K. adidas and the Badge of Sport are registered trademarks of adidas.

  • adidas Originals Releases ABC Mart Exclusive Models

    24.March.2021 | FASHION

    adidas Originals released an exclusive model of its Forum Low trainers at ABC Mart in Japan on March 18. The brand teamed up with Kamiyado, a Japanese idol group from Harajuku, to create a concept video in promotion of the trainers. Check it out below.


    adidas Originals x Kamiyado Concept Movie

    The video features each member wearing completely different styles, but all with a sense of Japanese pop culture to them as you’d expect from a group who formed in the hub of Japanese pop and kawaii culture – Harajuku!


    adidas Originals x ABC Mart Limited-Edition Models

    FORUM LOW GX2722 10,989円(税込)

    FORUM LOW GX0214 | ¥10,989 (Tax Included)

    FORUM LOW GX4991 | ¥10,989 (Tax Included)

    FORUM LOW GX4992 | ¥10,989 (Tax Included)

    FORUM LOW GX4993 | ¥10,989 (Tax Included)

    The trainers reimagine the original colours of the Forum Lows for the new season. The shoelaces and mid-soles are decked out with vibrant colours, and the iconic adidas Three Stripes glimmer in glitter.

  • Ketsumeishi Collaborates With adidas During Their 20th Anniversary Celebrations

    08.March.2021 | FASHION / MUSIC

    This year marks 20 years since the major debut of the Japanese pop and hip-hop group Ketsumeishi, who launched a clothing collaboration with adidas on Friday (March 5) to release a tracksuit and T-shirt. The items are available for a limited time until March 28.

    The collection is available to fan club members of the mobile website Club Ketsumeishi only on the KTM STORE.

  • BAPE® Collaborates On adidas Originals Superstar Models

    27.February.2021 | FASHION

    BAPE® has teamed up with adidas Originals once again for a 2021 Spring/Summer Collection which includes the release of a collaborative model of Superstar model sneakers at A BATHING APE® stores and online on Saturday (February 27).

    The Superstar sneakers come in two colour variations. This includes a fusion of the BAPE signature “STA” and adidas Originals’ iconic three stripes. The heels bear both brand’s logos.

    There’s also a camo design of black and white contrast which pays respect to the OG Superstar models released in 1969 known as the “Celean & Celassic.” The sneakers are also laced with red and blue mystic tones.

  • milet Features in VOUGE GIRL’s ‘Girl of the Month’

    25.February.2021 | FASHION / MUSIC

    VOGUE GIRL is a leading new-generation web magazine picking up the latest in international trends for women. Its most popular feature is Girl of the Month which offers a close-up of a different girl every month where they serve their own fashion stories.


    Donning the February 2021 issue is Japanese singer-songwriter milet. The J-pop and indie pop artist made her major debut in 2019 and is known for her deep, husky voice and global song writing. She released her first studio album in 2020 and went on to perform on the Japanese New Year’s Eve special Kōhaku Uta Gassen. Now, the successful singer makes her first front cover appearance in VOGUE GIRL where she is serving a modern look with monochrome stripes and a chicness reminiscent of the kabuki industry. Her eye-catching scarlet cape is lined with feathers while her floral dress gives us romantic vibes. It’s a seamless combination of striking red, black, and white.


    “I wore clothes, makeup, and a hairstyle I never usually wear,” explains milet speaking about her feature in the magazine. “But I discovered a side of myself I never knew before. I had a lot of fun. It made me want to challenge myself to express in other ways too.”


    An editor at VOGUE GIRL said: “milet’s well-polished beauty and combination of white, black, and red, which are strong, powerful colours, created this magical chemistry that resulted in the finished photoshoot. I want people to experience her unique charm in the photos and video for themselves. She wears the clothes; the clothes don’t wear her, no matter what they are.”


    milet featured in VOGUE GIRL‘s “90 Second Challenge” video series where she talks about the songs she likes to listen to in the morning to give her energy, introduces her favourite spots in Tokyo, what she would like to eat as her final meal, and more.”


    Fans can watch a special performance by milet over on VOGUE GIRL + Live! here.

  • adidas Originals x BAPE® x UNDEFEATED Collaborate On New Sneakers

    19.November.2020 | FASHION

    adidas Originals, BAPE, and UNDEFEATED are re-firing their partnership this month with the release of the new ZX 8000 sneakers, as part of the A-ZX series, donning BAPE’s signature camo print.


    They are also releasing an apparel collation which fuses classic and college looks. It’s an homage to street fashion that incorporates BAPE and UNDFTD’s branding.

    Available in green and black, the new ZX 8000’s feature breathable nylon uppers with BAPE’s signature camo print and are coupled with suede overlays. Other details include branding found on the collar, tongue, laces, and heel.

    The apparel collection arrives in the same colours as the sneakers, green and black, with a line-up ranging from T-shirts to jackets. The varsity jacket features a woollen body with leather sleeves, BAPE’s camo once again, and company logos.


    The adidas Originals ZX 8000 and BAPE x UNDFTD collaboration will be released at A BATHING APE® stores, BAPE’s official website, Undefeated stores, and their official website on November 14.

  • Gintama x adidas Collaboration Launches in Promotion of Gintama: The Final Movie

    16.November.2020 | ANIME&GAME / FASHION

    Alpen Co., Ltd. is currently holding its longest brand campaign in collaboration with characters from various media. This time around, it is joining hands with the upcoming anime film Gintama: The Final. A special campaign website launched on November 13 which sees the film’s three main characters donning adidas clothes.


    adidas x Gintoki x Kagura x Shinpachi

    The three main characters of Gintama, Gintoki, Kagura, and Shinpachi, are all wearing sporty items from the 2020 fall/winter adidas CASUAL Collection in the promotional images.

    There was much hype amongst speculative Gintama fans in the run up to the collaboration when it was first teased with a picture of Shinpachi’s glasses. The post trended on Japanese social media, gaining over 5,000 retweets and over 10,000 likes.


    adidas brand has been parodied on numerous occasions in both the Gintama anime and manga with Shinpachi wearing clothes that looked just like the brand’s. In promotion of the new film, which will wrap up the series, adidas wanted to do a real collaboration.


    The Outfits


    ​Gintoki is wearing a women’s white long jacket over a stand-up collar and with sporty trousers. The colours are reminiscent of his usual style.



    Kagura’s sweater is red just like the Chinese dress she wears in the series. Over it she’s layered a beige-coloured long gown together with black pants which bring the look together.



    Shinpachi’s navy jersey has the iconic adidas stripes down the sleeves. The combination of the white shirt and sneakers as well as the beige pants makes for a casual look.


    Gintama The Final will be released into Japanese theatres on January 8, 2021.


    ©Hideaki Sorachi / Gintama The Final Production Committee

  • Vogue Japan, fragment design, & THE CONVENI to Release T-Shirts and Hoodies in Triple Collaboration

    29.March.2020 | FASHION

    Vogue Japanーthe Japanese edition of the world’s most influential fashion magazine Vogueーhas teamed up with Hiroshi Fujiwara-led brand fragment design and his concept store THE CONVENI to create two T-shirts and hoodies. This is the first time Vogue Japan has collaborated to release an item with its logo branding.


    VOGUE MAGAZINE TEE: ¥8,500 (Before Tax) / COLOR: BLACK, WHITE / SIZE: S, M, L, XL

    This is Vogue Japan’s first ever triple-collaboration and celebrates the 20th anniversary since it launched. THE CONVENI is known for its creative packaging, which has spilled into this collaboration too with the hoodie being packaged in a cereal box and the t-shirt in a milk carton.


    Both the T-shirts and hoodies are available in black or white. The front reads “VOGUE JAPAN,” the back features the 20th anniversary logo, and the sleeves read “FRAGMENT.” The release dates for the items will be announced on THE CONVENI’s social media, so follow them on Instagram to keep up to date.

  • adidas Teams Up With Pokémon to Release First Generation Pixel Graphic Collection

    22.January.2020 | ANIME&GAME / FASHION

    adidas Japan and Pokémon have collaborated to create a new apparel collection featuring the Pokémon games’ first generation graphics. The items dropped today in Japan at adidas store branches and its online shop, Sports Authority, G-FOOT, and Pokémon Centre.

    PKM PXL Unisex T-Shirt – ¥3,490 / Released: January 22, 2020

    PKM PXL Unisex T-Shirt – ¥3,490 / Released: January 22, 2020

    The collection includes adidas tracksuits, t-shirts, pants, short pants, and three types of footwearーwhich kids and adults alike can get behind.

    ADIHOOPS MID 2.0 PKM Kids – ¥5,490 / Released: January 22, 2020

    ADVANCOURT PKM Kids – ¥4,990 / Released: January 22, 2020

    PKM Kids Tracksuits – ¥6,990 / Rolling out March 2020

    For the kids sneakers, the adidas Advantage and Hoops Mid 2.0 uppers feature Pokémon pixel graphics, redefining the adidas shoes to give them a retro feel.

    ADVANCOURT PKM Unisex – ¥7,990 / Released: January 22, 2020

    PKM TRAINER Unisex T-Shirt – ¥2,990 / Released: January 22, 2020

    For the adults, they can enjoy the adidas Phosphere running shoes, which feature a distinct pixel design.

    You Pokémon Trainers out there that pick up an item from this collection in Japan will receive one of five possible A5-size stickers. They are limited in stock, so catch ’em all before they run out!


    ©2020 Pokémon. ©1995-2020 Nintendo/Creatures Inc. /GAME FREAK inc.

  • A.T.A.D: Harajuku’s New adidas Store to Open in Collaboration With atmos

    18.December.2019 | FASHION / SPOT

    adidas Japan is collaborating with atmos—Tokyo’s streetwear and sneaker focused boutique—to open a new shop called A.T.A.D in Harajuku on December 20, 2019.

    adidas Japan has collaborated with countless artists to date, and this will be its first with atmos, together with whom it will showcase streetwear sneakers the likes of which people have never seen.

    A carefully selected line-up of adidas’ newest shoes will be displayed at the counter where customers order their shoes like they would a drink at a bar. They can pick the model, colour, and size, and can try them on before making a purchase. The current designs, logos and other items in the store were created by YAR, a creative studio spearheaded by Japanese graphic artist YOSHIROTTEN.

    The store also plans to sell items exclusive to A.T.A.D in collaboration with Japanese artists. More information will be posted on the store’s official Instagram page.

  • Miki Ehara & UTA Feature on Front Cover of Vogue Japan’s Asia-Packed Issue

    30.March.2019 | FASHION

    The theme of Vogue Japan’s May 2019 issue is “Asia Rising” in which it covers all you need to know about fashion, entertainment and culture in Asia, including the lifestyles of women across the continent, a full guide to cities and more.


    Look forward to seeing a new interpretation of silhouettes made bold by Japanese designers in the 70s and 80s, the latest fashion reports of countries throughout Asia, brand introductions by internationally-recognised designer―the list goes on. If you’re searching for the latest in Asian fashion then look no further.



    VOGUE JAPAN May 2019 © 2019 Condé Nast Japan. All rights reserved. (Photo: Giampaolo Sgura)

    The issue’s front cover features a shot of Japanese models Miki and UTA. Combining western and eastern beauty, the refined look was forged by leading stylist Paul Cavaco and shot by and by photographer Giampaolo Sgura.


    Check out a special behind-the-scenes video of the shoot here.

  • adidas x Keiichi Tanaami Create ‘adicolor by Tanaami’ Collaborative Collection

    05.March.2019 | FASHION

    adidas is joining hands with Japanese pop artist Keiichi Tanaami for the very first time for the spring/summer season to release the new “adicolor by Tanaami” collection on March 21.


    Active since the 1960’s, Keiichi Tanaami’s skills span a wide variety of media and genres. He is a pop artist, graphic designer, animator and illustrator whose works have been displayed all over the world including places such as MoMA, Walker Art Center and The Art Institute of Chicago in the US, M+ Museum for Visual Culture in Hong Kong, Berlin State Museums in Germany and so on.

    Tanaami put his unique character and life experience into his designs, and this he is putting into the iconic silhouette of adidas Originals to create wholly original designs.

    Nine pieces of apparel will be released in the collection including the California T-shirt―probably the most symbolic item of adidas Originals―the Firebird Tracksuit which is making a comeback for the first time in 4 years, and more.

    Before the items’ official release they will go on pre-sale at BEAMS Y HARAJUKU on March 8. Keiichi Tanaami himself will also do a reception and signings. Attendees will get their hands on a sheet of limited edition stickers too.


    Speaking about the collaboration, Keiichi Tanaami said: “I was very excited to get the opportunity to collaboration with adidas Originals on this project. Their logo being at the core of the production was my creative catalyst. I believe I have been able to evolve wearable art and create something new and wonderful together with adidas Originals.”