Taisho Pharmaceuticals has announced a new flavor of Vicks Medicated Drops available only in Japan! The Matcha flavor will be available starting October 1, 2022.
VICKS Medicated Drops are lozenges perfect to relieve sore throats, and in an attempt to make a product for everyone’s taste, 14 flavors have been developed so far–five fruit types, three refreshing types, and six sugarless types.
Matcha has become a more popular flavor among both young and old people in recent years, and this Japan-only flavor is sure to be a hit. The active ingredient, CPC, disinfects and sterilizes the mouth, so the next time you feel a cold coming on, try one of these lozenges out.
VICKS Medicated Drops (Matcha)
Release Date: October 1, 2022
Brand Site: https://brand.taisho.co.jp/vicks/
Rina Sawayama Releases Second Album, Announces First Japan Tour
22.September.2022 | MUSIC
Born in Niigata and living in London, international singer-songwriter Rina Sawayama released her second album Hold The Girl on September 16. The album is Sawayama’s first in two and a half years and was written and recorded over the past year and a half. With an overarching pop sound, the album blends other genres expertly, from country, electro, and R&B to folk, metal, and rock. Hold The Girl manages to track Sawayama’s personal growth, sharing her goals for the future while fully accepting her past. The album has already received rave reviews from media outlets worldwide, including Rolling Stone, The Times, DIY, The Mail on Sunday, and more. “Among contemporary pop stars, Rina Sawayama certainly stands out,” The Times reads.
Sawayama has also announced that she will hold her first solo Japan tour in January 2023, stopping in Tokyo, Nagoya, and Osaka. Her performance at Summer Sonic 2022 was a smash hit, so don’t miss your chance to see her live if you couldn’t make it!
Hold the Girl – Rina Sawayama (2nd Album, Released September 16)
Japan Tour Dates:
January 17, 2023 – Diamond Hall, Nagoya
January 18, 2023 – Zepp Osaka Bayside, Osaka
January 20, 2023 – Tokyo Garden Theater, Tokyo
Creative Social Media Site Behance Promotes Traditional Japanese Culture in New Project
29.June.2022 | FASHION
Behance, the world’s largest creative social media network, has started a new project to promote Japanese traditional culture and arts and crafts to the world. Works on Behance will be transformed into NFTs, with the goal to establish a new way for traditional craftsmen to profit from their work.
Japan’s traditional arts and crafts are well-known by many around the world. On the other hand, challenges still remain as many regions’ traditional manufacturing industries are digitized. Sharing more detailed information about these crafts with overseas markets has also been difficult.
According to the “Survey on the Revitalization of Local Traditional Manufacturing Industries” published by the Development Bank of Japan in 2018, Japan’s traditional arts and crafts industry peaked around 1980. Due to the recession caused by the burst of the bubble economy, the rise of inexpensive foreign products, and changes in lifestyle, the amount of production has been declining year by year. Compared with the peak period, current production has dropped to one-fifth or about 100 billion yen. The workers involved in traditional crafts are also aging, making it difficult to pass on their skills to younger creators.
On Behance, users can not only get inspiration from other people’s work but can also publish their own works and receive helpful feedback and comments. Marketing professionals also use Behance to find creators for campaigns and collaborations, and previously, a Japanese creator who had uploaded his work to the social media site was asked to illustrate the cover of the New York Times.
This project is designed to promote traditional Japanese arts and crafts in the hopes of supporting their continued development in the face of many difficult conditions.
Digital Council for Traditional Culture x Adobe
Official Site: https://tcdc.jp
Hydrangea Parfait Featuring Local Matcha Available at Itohkyuemon in Kyoto
Located in Uji, Kyoto, matcha shop Itohkyuemon was founded in the late Edo period. Three cozy locations have just launched a Hydrangea Parfait, perfect for spring.
The shop’s main location is headquartered in Uji, which is also home to Mimuroto Temple, known for its hydrangeas. The flowery location attracts thousands of tourists during the rainy season.
The Hydrangea Parfait has been offered since 2013, now celebrating its 10th year. The popular seasonal treat features matcha hydrangea mashed sweet potatoes, hydrangea-colored jelly, leaf-shaped matcha cookies, and blueberries. Those ordering a parfait will also receive a hydrangea coaster as a gift, so why not enjoy the rainy season with something sweet to lift your spirits?
Itohkyuemon Hydrangea Parfait
Release Date: May 13, 2022
Participating Locations: Uji store, JR Uji Stationfront store, Shijo-dori store
EMOCAL, a Project to Support Japanese Regions, Releases Music Using Local Sound Samples
The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!
EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.
Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.
Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu
Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.
Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren
Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.
Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill
Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.
Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu
Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.
Official Site: https://catchystuck.jp/ambient/
Kyary Pamyu Pamyu Collaborates with Shelter Nanyo Hall in Yamagata for LOCAL POWER JAPAN Project
Last month, Kyary Pamyu Pamyu performed on the Gobi Stage at Coachella, one of the largest music festivals in the United States. The singer has now returned to Japan for the second half of her ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ seeing the singer performing 30 shows across Japan. The tour will conclude with a solo performance at Budokan in October.
In conjunction with the nationwide tour, the LOCAL POWER JAPAN Project was launched to energize Japan through the appeal of regional towns and cities and has been attracting major attention. Kyary’s newest collaboration in Yamagata has been announced ahead of her concert there on May 13!
The singer will be collaborating with Shelter Nanyo Hall in Nanyo, Yamagata, a small town of only around 30,000 people. The hall is the world’s largest wooden concert hall, made entirely from laminated local cedar. It uses the most advanced fire-resistant technology for wood in Japan and was certified as the world’s largest by Guinness World Records in December 2015. The multi-functional hall can seat over 1,400 people, and the property also features a Japanese-style tea room, meeting rooms, an open tree-growing space, and more.
“I want the local population to be incredibly proud of this magnificent wooden structure,” said Norihito Shimanuki, the hall’s director. “Through this concert hall, we’d like to promote Nanyo and Yamagata Prefecture both domestically and internationally.”
The collaboration logo for the newest partnership was inspired by the ‘KPP NANDA COLLECTION LIVE in HAWAII’ visual. The one-night-only concert was held in July 2014. Since the main focus of this team-up is ‘wood,’ the visual’s palm tree has been transformed into a cedar tree!
A collaborative T-shirt is also on sale featuring the new logo and the singer’s 10th-anniversary logo. The shirt is available on the LOCAL POWER JAPAN Project website for two weeks only starting May 12. Support Japanese businesses and pick one up while you can!
Shelter Nanyo Hall Yamagata (Nanyo City Cultural Hall) x Local Power Japan Project
Price: ¥3,300 (Tax Included)
Available: May 12 – May 25, 23:59
Where to Buy:
LOCAL POWER JAPAN Project Online Shop
Shelter Nanyo Hall (Nanyo City Cultural Hall): https://nanyoshi-bunkakaikan.jp
Tour Details: https://kpp10.jp/japantour2022/
Official Site: https://localpowerjapan.com
*Please allow two weeks to one month after order for product to ship. All items are made-to-order.
*A portion of shirt sales will be donated to local development and social programs.
Kyo Hayashiya and Hayashiya Shinbei Offering Special Parfaits Perfect for Spring
Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022.
Strawberry Matcha Parfait
The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.
Matcha and Berry Mascarpone Parfait
The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.
Strawberry Matcha Parfait
Price: ¥1,650 (Tax Included) / with Tea: ¥2,090 (Tax Included)
Available: March 18 – April 24, 2022
Available at Hibiya Hayashiya Shinbei (Tokyo Midtown Hibiya 2F)
Matcha and Berry Mascarpone Parfait
Price: ¥1,430 (Tax Included) / with Tea: ¥1,870 (Tax Included)
Available: April 1 – May 8, 2022
*Available until April 30 at the SOGO Yokohama location.
Available at the following 4 Kyo Hayashiya locations.
・Takashimaya Times Square (Shinjuku Takashimaya Times Square Main Building 2F)
・Seibu Ikebukuro (Seibu Ikebukuro Main Building 8F)
・SOGO Omiya (SOGO Omiya Main Building 9F)
・SOGO Yokohama (SOGO Yokohama 10F)
McDonald’s ‘McCafe by Barista’ to Offer Uji Matcha Sweets for Spring
10.April.2022 | FOOD
McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’
McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe!
Strawberry Uji Matcha Frappe: ¥490
The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.
Uji Matcha Mont Blanc Tart: ¥390
The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha.
How would you like to enjoy these treats beneath the cherry trees?
Strawberry Uji Matcha Frappe
Uji Matcha Mont Blanc Tart
Available: April 6 – Mid-May, 2022
Available at Participating McDonald’s Japan Locations with ‘McCafe by Barista’
Official Site: https://www.mcdonalds.co.jp/
Three Japanese Tourism Instagram Accounts to Follow for Travel Inspiration
07.March.2022 | SPOT
The pandemic has changed our lives forever. People have spent the last two years missing travel as they spend more and more time at home, and while many are ready to travel again, it can be difficult to know if it’s the right time to return to normalcy. To make the situation a little easier, many local tourism associations in Japan are posting images on Instagram to inspire people to give traveling another try. These three Instagram accounts are our personal favorites, and once Japan opens to tourists again, you won’t want to miss visiting these areas!
[Official Kumamoto Tourism Association] Motto, motto, Kumamoto!
Discover the charms of Kumamoto on this local Instagram account featuring photos from four unique local photographers. Many will know the area as the home of the character Kumamon. The images capture the daily lives of Kumamoto residents and include local food and gorgeous scenery. The postings also include the location of the photo and comments from the photographers, making things feel more personal.
[Official Hokkaido Tourism Association] GoodDay Hokkaido
Hokkaido is an area rich in gourmet seafood and dairy, but its spectacular landscapes are reason enough to visit. GoodDay Hokkaido shows off both the common and uncommon elements of Hokkaido life, often introducing little-known areas. Each photo is vividly colored, and followers can see different seasons at every time of day as they scroll through the feed. See the best images from Japan’s northernmost island each and every day on your smartphone!
[Ome / Okutama] Umetama
Umetama is an account that introduces places of interest in Ome and Okutama, two of Tokyo’s most scenic towns. Each can be reached in about an hour by train from Shinjuku Station. Visitors can enjoy a gorgeous day trip from the Tokyo center, with the area featuring plenty of campsites and hiking trails. There are tons of stargazing spots, and visitors are often surprised that such incredible nature is so close to Japan’s hectic capital. Those with kids will find plenty to do here, so start taking notes while you scroll through the Umetama page!
More and more young people are finding the appeal of Ome and Okutama, and the area has become the perfect relaxation spot for those seeking refuge from their busy lives. In addition, the craft beer bar Ome Beer, located near Ome Station, sells local alcohol, including Okutama’s popular craft beer ‘Vertere.’ See the lesser-known side of Tokyo on this picturesque account.
Remember how wonderful it is to travel? Hopefully, Japan opens for tourism again soon, and you can visit all of these gorgeous locales.
Kyary Pamyu Pamyu Collaborates with Mentaiko Manufacturer Fukuya for LOCAL POWER JAPAN Project
Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is having a busy year. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and released her first full-length album in three years ‘Candy Racer’ in October 2021. On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.
In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities. The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows. On March 5, Kyary will perform in Fukuoka, and will also be collaborating with Fukuya, the oldest mentaiko producer in Japan. Fukuya has been selling the pollock roe product since 1949.
The company’s logo has been reimagined, paying homage to the artwork associated with Kyary’s 2016 song Sai & Co.
Fukuya’s most popular product, pickled cod roe in oil, will be sold in an original collaborative package with new Kyary-inspired branding. Mentaiko and dried mentaiko will be packed in two unique packages that can be stacked to form one image. A message from Kyary is also included. These will be available at select Fukuya locations and online for a limited time, as well as at the March 5 concert in limited quantities.
A T-shirt with a collaboration logo and design has also been unveiled featuring the new color scheme and Kyary’s 10th-anniversary logo. This shirt will only be available on the LOCAL POWER JAPAN Project website for two weeks and at certain Fukuya stores starting March 8.
Kyary Pamyu Pamyu x Fukuya
Fukuya (Fukuoka) x LPJP
Orders Accepted until March 31, 2022
Fukuya x LPJP Collaboration T-shirt
Sales open until March 15, 2022
Where to Buy:
Participating Locations: Nakasu/Kawabata/Fukuoka Airport/Hakata Station DEITOS/Hakata Station Underground Shopping Center/Dazaifu/HAKU HAKU
Buy Online: https://store-localpowerjapan.com/
Official Site: https://localpowerjapan.com
Japan’s manhole covers are known around the world for their intricate designs and unique local motifs. Used to promote towns and destinations, a new apparel brand has taken notice of these neat pieces of culture, releasing t-shirts to continue boosting communities around Japan.
In most cases, local governments are in charge of designing manhole covers. The Japan Underground team travels around the country in a van, finding the most inspiring manhole covers and negotiating with local governments to use the designs. They are then posted daily on social media.
Hokkaido Collection (Otaru / Ishikari / Wakkanai / Kushiro / Sapporo)
Tohoku Collection (Aomori City / Akita City / Kamaishi, Iwate Prefecture / Higashimatsushima, Miyagi Prefecture / Higashine, Yamagata Prefecture / Minamisoma, Fukushima Prefecture)
Hokuriku Collection (Sanjo, Niigata Prefecture / Ojiya / Namerikawa, Toyama Prefecture / Komatsu, Ishikawa Prefecture / Fukui City / Katsuyama)
In July 2021, the group began their travels to sell the new products, starting in Hokkaido and continuing to the Tohoku and Hokuriku regions. In the future, they will continue to the Kanto, Chubu, Kansei, Shikoku, Chugoku, and Kyushu regions, adapting at least one manhole cover design from each municipality per prefecture. The goal is to reach Okinawa in September 2022.
Manhole Cover T-shirts
Price: ¥4,200 (Tax Included)
Online Shop: https://japanunderground.shop
VTuber Group Hololive Releases First Round of Limited-Edition Regional Goods
Japan is known for its distinct regions, and visitors to the country can find extremely unique souvenirs specific to certain towns or prefectures. Even globally-loved snacks have regional variants! Now, the popular VTuber group Hololive has decided to market a collection of limited-edition goods based on particular parts of Japan. Items from the first round will go on sale at participating shops on December 18, 2021.
Tokyo Edition: Sakura Miko, Tokino Sora, Momosuzu Nene, Tsunomaki Watame
Osaka Edition: Natsuiro Matsuri, Nakiri Ayame, Himemori Luna
Fukuoka Edition: Shirakami Fubuki, Inugami Korone, Houshou Marine
Fans can snag acrylic stands, keychains, and pins featuring their favorite VTubers representing Tokyo, Osaka, and Fukuoka. This is only the first round of goods, and the second round will be announced soon.
© 2016 COVER Corp.
Discover the wonder of Kanazawa with AMIAYA and ETSUNA with new “HAKKEN” videos produced by Channel 47
Fashion icons show the modern and historical charm of Kanazawa, Japan
TOKYO, JAPAN (16 November, 2021) – Channel 47, a company focused on globally promoting the appeal of local and popular Japanese culture through the power of entertainment, is excited to debut their new “HAKKEN” video series today, 16 November, highlighting the wonderful modern and historical tourism aspects of Kanazawa City in Ishikawa Prefecture. “HAKKEN” is the Japanese word for discovery, which is the core feeling this new video series is aiming to convey. Channel 47 wants toinspire viewers to discover the wonders of Japan’s local culture through these shortfilms.
The debut videos feature fashion icons AMIAYA and ETSUNA (both represented by ASOBISYSTEM), each exploring a different facet of what Kanazawa has to offer curious visitors. These films were produced by Channel 47 as a part of promotional efforts for the Kanazawa Film Festival held in September of 2021. These entries in the “HAKKEN” series were informed by Channel 47’s shared philosophy with the Kanazawa Film Festival, to disseminate the culture of Japan’s countryside and promote its appeal worldwide.
In the first video, twin model & singer duo AMIAYA discover the “pop” elements of the city at locations such as the Omi-machi market, the 21st Century Museum of Contemporary Art, the Nagamachi Samurai District, and more. Along the way they sample delicacies from some of Kanazawa’s highly rated restaurants. Through their experiences viewers will see art, food, shopping, and scenery that has high appeal among visitors.
Watch “HAKKEN – Discover Kanazawa with AMIAYA”
Find AMIAYA online
Official Website: https://asobisystem.com/talent/amiaya/
AMI Instagram: https://www.instagram.com/amixxamiaya/
AYA Instagram: https://www.instagram.com/ayaxxamiaya/
In the second video, fashion designer and influencer ETSUNA takes a different approach and wanders the traditional side of Kanazawa. Starting with a stroll in the Higashi Chaya District, her journey takes her to make ceramic art at Hokutoh, and to see historic locations such as the Ishikawa Bridge, the Gyokusen’inmaru Garden, Sannomaru Square, and more. To fit the traditional theme of her visit, she visits Kimono & Antiques Soki and gets dressed for the occasion. Viewers will see through ETSUNA’s exploration the beauty and historical legacy of Kanazawa City.
Watch “HAKKEN – Experience Kanazawa’s History with ETSUNA”
Find ETSUNA online
Official Website: https://asobisystem.com/talent/etsuna/
ABOUT KANAZAWA FILM FESTIVAL
The 15th Kanazawa Film Festival was held from September 18-20, 2021 in Theater 21 at the 21st Century Museum of Contemporary art in Kanazawa. The festival has a reputation not only for the high quality of films presented each year, but also for its “New Directors with Promising Talent” program. This year 83 films were entered in the “New Directors with Promising Talent” program, and 11 of them won screening rights. The Grand Prix was awarded to MELIA’s “Experiential Tour”, for which she also received the special Channel 47 Award.
More information on the Kanazawa Film Festival can be found at
ABOUT CHANNEL 47
Channel 47 is a project that using the power of entertainment to communicate the appeal of Japan and its different regions to overseas audiences. Through planning and producing events with celebrities and personalities, Channel 47 creates content that conveys the appeal and charm of Japan’s many different regions to viewers all over the world. Channel 47 created the post-movies for the 15th Kanazawa Film Festival, held in September 2021. Additional efforts to promote the event overseas include producing
English subtitles for “Alien Painter” which was screened as a Kanazawa Film Festival Scholarship Film.
For more information about Channel 47 please contact: email@example.com